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NutriBon labels: Do nutriEon labels affect people’s choices at restaurants? In the restaurant industry, calorie labels on restaurant menus impacted food choices and intake (Brownell and Roberto, 2010). IntroducBon Study 1 : A univariate ANOVA revealed a significant main effect of menu type on total calories ordered (P=.04; g2=0.005). Posthoc LSD tests revealed a staEsEcally significant difference between the no calorie labels condiEon and the calorie labels condiEon (P=.03;d=0.32) and between the no calorie labels condiEon and the calorie labels plus informaEon condiEon (P=.03, d=0.31). Study 2(expected): Background Hypothesis High knowledge consumers will make more nutriEonal choices than low knowledge consumers, regardless of the informaEon on the menu, but low knowledge consumers will make more nutriEonal choices when there is nutriEonal informaEon than when there is no nutriEonal informaEon on the menu. Procedure and Design In this 2 Menu (NutriEon InformaEon available or not available) x 2 Knowledge (High vs. low) design, we will recruit 160 parEcipants from Amazon Mechanical Turk(mTurk). We will exclude consumers younger than 18 years and older than 80 years. We will randomly assign these 160 parEcipants to view one of two different menus. ParEcipants will complete a nutriEon knowledge test. We will divide our sample into high and low knowledge groups using a media split. Hypothesis and Procedure Study 1 : Calorie labels on restaurant menus impacted food choices and intake; adding a recommended daily caloric requirement label increased this effect, suggesEng menu label legislaEon should require such a label Study 2(expected): High knowledge consumers make more nutriEonal choices than low knowledge consumers, regardless of the informaEon on the menu, but low knowledge consumers make more nutriEonal choices when there is nutriEonal informaEon than when there is no nutriEonal informaEon on the menu. Conclusions What moBvated this research? An arEcle from QuadCity Times in 2005 demonstrated that even though customers say they want more nutriEous choices, they rarely ordered them (QuadCity Times, 2005). Our research will further test out how nutriEonal labels on the menu affect consumer choices and test out what makes consumers sEll make unhealthy choices even with the awareness of nutriEonal facts on fast food menu. Our ContribuBon: InvesEgaEng the interacEon between consumer knowledge and calorie informaEon on calorie consumpEon. Results Study 1 Graphic Results. REPLACE THIS BOX WITH YOUR ORGANIZATION’S HIGH RESOLUTION LOGO STUDY 1(Brownell and Roberto, 2010). STUDY 2 Chart. Study 2 Expected Results Student: Yuefeng Pan, B.B.A MarkeBng Mentor: Catherine A. Cole, PhD MarkeBng Department, University of Iowa Why do people sBll make unhealthy choices with nutriBon facts on fast food menus? Procedure ParEcipants were 303 members of the New Haven, ConnecEcut, community recruited between August 2007 and August 2008 via flyers, word of mouth, newspaper adverEsements, and craigslist.com posEngs. The only exclusion criterion was age younger than 18 years. All parEcipants provided wriuen informed consent. Three Version of menus: No Calorie label, Calorie label and Calorie label plus informaEon DVs: 1)Total calories ordered 2)Total calories consumed 3)Total postdinner calories 4)Dinner plus postdiner calories 5)Difference in esEmated and actual calories consumed Dietary Recall Interview the next day. SelfReported demographic informaEon by parEcipants 2189.37 1862.23 1859.7 0 500 1000 1500 2000 2500 No Calorie Label Calorie Label Only Calorie Label Plus InformaEon Total calories ordered Total calories ordered Poly. (Total calories ordered) Menu with Calories Menu without Calories 0 100 200 300 400 500 600 700 800 C a l o r i e s Menu Type Effect of Menu Type and Knowledge Level of Calorie ConsumpBon High Knowledge Low Knowledge w/ calorie info No calorie info Sample NutriBon Knowledge QuesBons

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NutriBon  labels:  Do  nutriEon  labels  affect  people’s  choices  at  restaurants?    In  the  restaurant  industry,  calorie  labels  on  restaurant  menus  impacted  food  choices  and  intake  (Brownell  and  Roberto,  2010).    

IntroducBon  

Study  1:  A  univariate  ANOVA  revealed  a  significant  main  effect  of  menu  type  on  total  calories  ordered  (P=.04;  g2=0.005).  Posthoc  LSD  tests  revealed  a  staEsEcally  significant  difference  between  the  no  calorie  labels  condiEon  and  the  calorie  labels  condiEon  (P=.03;d=0.32)  and  between  the  no  calorie  labels  condiEon  and  the  calorie  labels  plus  informaEon  condiEon  (P=.03,  d=0.31).    Study  2(expected):  

Background  

Hypothesis    High  knowledge  consumers  will  make  more  nutriEonal  choices  than  low  knowledge  consumers,  regardless  of  the  informaEon  on  the  menu,  but  low  knowledge  consumers  will  make  more  nutriEonal  choices  when  there  is  nutriEonal  informaEon  than  when  there  is  no  nutriEonal  informaEon  on  the  menu.      Procedure  and  Design    In  this  2  Menu  (NutriEon  InformaEon  available  or  not  available)  x  2  Knowledge  (High  vs.  low)  design,  we  will  recruit  160  parEcipants  from  Amazon  Mechanical  Turk(mTurk).  We  will  exclude  consumers  younger  than  18  years  and  older  than  80  years.  We  will  randomly  assign  these  160  parEcipants  to  view  one  of  two  different  menus.  ParEcipants  will  complete    a  nutriEon  knowledge  test.  We  will  divide  our  sample  into  high  and  low  knowledge  groups  using  a  media  split.      

Hypothesis  and  Procedure  

Study  1:    Calorie  labels  on  restaurant  menus  impacted  food  choices  and  intake;  adding  a  recommended  daily  caloric  requirement  label  increased  this  effect,  suggesEng  menu  label  legislaEon  should  require  such  a  label   Study  2(expected):    High  knowledge  consumers  make  more  nutriEonal  choices  than  low  knowledge  consumers,  regardless  of  the  informaEon  on  the  menu,  but  low  knowledge  consumers  make  more  nutriEonal  choices  when  there  is  nutriEonal  informaEon  than  when  there  is  no  nutriEonal  informaEon  on  the  menu.        

Conclusions  

What  moBvated  this  research?     An  arEcle  from  Quad-­‐City  Times  in  2005  demonstrated  that  even  though  customers  say  they  want  more  nutriEous  choices,  they  rarely  ordered  them  (Quad-­‐City  Times,  2005).  Our  research  will  further  test  out  how  nutriEonal  labels  on  the  menu  affect  consumer  choices  and  test  out  what  makes  consumers  sEll  make  unhealthy  choices  even  with  the  awareness  of  nutriEonal  facts  on  fast  food  menu.      Our  ContribuBon:    InvesEgaEng  the  interacEon  between  consumer  knowledge  and  calorie  informaEon  on  calorie  consumpEon.  

Results  

Study  1  Graphic  Results.  

REPLACE  THIS  BOX  WITH  YOUR  ORGANIZATION’S  HIGH  RESOLUTION  LOGO  

STUDY  1(Brownell  and  Roberto,  2010).      

STUDY  2  

Chart.  Study  2  Expected  Results  

Student:  Yuefeng  Pan,  B.B.A  MarkeBng      Mentor:  Catherine  A.  Cole,  PhD                            MarkeBng  Department,  University  of  Iowa  

Why  do  people  sBll  make  unhealthy  choices  with  nutriBon  facts  on  fast  food  menus?        

•  Procedure  ParEcipants  were  303  members  of  the  New  Haven,  ConnecEcut,  community  recruited  between  August  2007  and  August  2008  via  flyers,  word  of  mouth,  newspaper  adverEsements,  and  craigslist.com  posEngs.  The  only  exclusion  criterion  was  age  younger  than  18  years.  All  parEcipants  provided  wriuen  informed  consent.    

 

Three  Version  of  menus:  No  Calorie  label,  Calorie  label  and  Calorie  label  plus  informaEon  

DVs:  1) Total  calories  ordered  2) Total  calories  consumed  3) Total  postdinner  calories  4) Dinner  plus  postdiner  calories  5) Difference  in  esEmated  and  actual  calories  consumed  

Dietary  Recall  Interview  the  next  day.  

Self-­‐Reported  demographic  informaEon  by  parEcipants  

2189.37  

1862.23   1859.7  

0  

500  

1000  

1500  

2000  

2500  

No  Calorie  Label   Calorie  Label  Only   Calorie  Label  Plus  InformaEon  

Total  calories  ordered  

Total  calories  ordered  

Poly.  (Total  calories  ordered)  

Menu  with  Calories   Menu  without  Calories  

0  

100  

200  

300  

400  

500  

600  

700  

800  

Calories  

Menu  Type  

Effect  of  Menu  Type  and  Knowledge  Level  of  Calorie  ConsumpBon  

High  Knowledge  

Low  Knowledge  

w/  calorie  info   No  calorie  info  

Sample  NutriBon  Knowledge  QuesBons