OB-UT5-4

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    Managing Change

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    Features:

    Distrupts equilibrium

    Effects complete orgn.; explicitly or implicitly

    Continuous process

    Proactive and reactive

    Domino effect-related to systems approach

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    What is organizational

    change?

    Unplanned change.

    Occurs spontaneously or randomly.

    May be disruptive or beneficial.

    The appropriate goal is to act quickly to

    minimize any negative consequences andmaximize any possible benefits.

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    What is organizational

    change?

    Planned change.

    The result of specific efforts by a change

    agent. A performance gap is a direct response to

    a perceived performance gap.

    A discrepancy between the actual and desiredstate of affairs.

    May reflect problems or opportunities.

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    External Forces of

    ChangeMarketplace

    competition, buyers, supplementary goods.

    Government laws and regulationsBudget & economic policies

    Technology

    Competitors, nature of job, mkt leaders.

    Social:

    wart ppl-autonomy, wkplace,

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    Internal Forces of

    ChangeCorporate strategy

    The workforce

    Technology and equipment

    Employee attitudes

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    Managing Planned

    Change Goals of PlannedChange:

    Improving the ability of

    the organization toadapt to changes in its

    environment.

    Changing the behavior

    of individuals and

    groups in the

    organization.

    ChangeMaking things different.

    Planned Change

    Activities that are

    intentional and goaloriented.

    Change Agents

    Persons who act ascatalysts and assume theresponsibility for managingchange activities.

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    Categories of Planned Change

    STRUCTUREAuthorityrelationships

    Coordinatingmechanisms

    Job redesign

    Span of controlHierarchy

    PEOPLE

    Attitudes

    Expectations

    Perceptions

    Behaviour

    TECHNOLOGY

    Work processes

    New technology

    Work methods

    Changes in DM

    TASK

    Change intechnologyJob changes

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    Change takes place in two folds: modification of orgn adaptation

    modification of structure

    Objectives of planned change:

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    Process of planned change

    Elements to be changed

    Planning for change

    Assessing change factors

    Action for changeUnfreezing

    Changing

    Identify need to change

    Refreezing

    Feedback

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    Detail of process Identify need to change: depends upon gap

    analysis

    Elements to be changed: structural , technological,ppl

    Planning for change: determine change agents andtime to implement.

    Assessing change forces: resistance to change,cooperation of ppl, kurt lewin-field of forces.

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    Unfreezing the Status

    Quo

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    Lewins Three-Step Change Model

    UnfreezingChange efforts to overcomethe pressures of bothindividual resistance andgroup conformity.

    RefreezingStabilizing a changeintervention by balancingdriving and restraining forces.

    Driving ForcesForces that direct behavior

    away from the status quo.

    Restraining ForcesForces that hinder movement

    from the existing equilibrium.

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    Lewins Three-Step

    Change Model

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    Actions for changeUnfreezing:

    Changing old behavior

    Motivating change Change of routine work

    Changing/Movement:

    Recognizing purpose to change

    Encourage learning & reinforcement.

    Encourage team efforts, defining newboundaries

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    Refreezing: New standards achieved.

    Tendency to reinforce to practice new standardsFeedback:

    Establishes control & help in gap analysis

    Responses to change: Willing acceptance Resistance Forced acceptance Rejection

    Resistance can be a cost or a benefit

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    Levels of resistance

    Individual:

    Economic Factors:

    Skill obsolesce

    Economic loss

    Reduced opportunity

    Psychological Factors:

    Based on attitudes, emotions.

    Ego defensiveness

    Status quo

    Lack of trust

    Fear of unknown & failure

    Social Factors: Feeling of outside interference

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    Group resistance:Factors controlling resistance

    Cohesiveness

    Attempt to alter group norms

    Group attractiveness

    Vested interests.Orgn resistance:

    Status quo

    Counting past records

    Resource limitations

    Sunk cost

    Inter-orgn agreement

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    Sources of Individual

    Resistance to Change

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    Sources of Organizational

    Resistance to Change

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    Overcoming resistance to change

    Individual level:Involvement

    Commitment

    Leadership

    TrainingCounseling

    Group level:Group contact

    Participation

    Group training

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    Overcoming Resistance to

    ChangeTactics for dealing with resistance

    to change:

    Education and communication Participation

    Facilitation and support

    Negotiation Manipulation & cooptation

    Coercion