Embed Size (px)
Citation preview
THE OCHENDO AGENDA 2011Ihe Nbido Oma Abia State
TH
E O
CH
EN
DO
AG
EN
DA
20
11
…Ih
e N
bid
o O
ma A
bia
Sta
te
CONTENT
SITUATIONAL ANALYSIS
OPPORTUNIIES
INTRODUCTION
THE OCHENDO AGENDA
GOALS & OBJECTIVES
EXECUTION
CONCLUSION
2
TH
E O
CH
EN
DO
AG
EN
DA
20
11
…Ih
e N
bid
o O
ma A
bia
Sta
te
SITUATIONAL ANALYSIS
3
Abia State is at a defining moment in its evolution
It has the potential to become a leading player in the agricultural
sector in view of its fertile land
It possess the potential to become an economic powerhouse and a
major player in transforming the textile and fashion industry
Abians as a people are industrious with a GOD given grace of using
what is available to create value
Crime is in an all time high and it is having a negative effect on the
people’s productivity
The exploitive hold of the previous regime has been broken by His
Excellency Chief [Dr.] T.A Orji
It is time for OCHENDO to set his own Legacy and lead Abia state to
a season of socio economic transformation
TH
E O
CH
EN
DO
AG
EN
DA
20
11
…Ih
e N
bid
o O
ma A
bia
Sta
te
4
OPPORTUNITIES
The general feel of Abians is that the Government has not done
enough for the people
His Excellency Chief [Dr.] T.A Orji [OCHENDO] did the much he can
irrespective of massive exploitation by the previous regime
By breaking camp with the previous regime OCHENDO has a
renewed opportunity to:
1. Transfer the negative animosity to the previous regime
2. Start afresh with the people
3. Showcase his Visionary Leadership
4. Lead Abia State into a season of socio-economic transformation
5. Create his Legacy in the next four years
Achieving these goals would require a strong political will by
OCHENDO to transform Abia State, a re-election in 2011 and the
right strategy plan to achieve his Vision for Abia State
TH
E O
CH
EN
DO
AG
EN
DA
20
11
…Ih
e N
bid
o O
ma A
bia
Sta
te
5
INTRODUCTION
The OCHENDO AGENDA 2011 is like a double edged sword that
1. Campaigns for OCHENDO’s re-election
2. Sets the agenda for the Socio –Economic transformation of Abia State
THE OCHENDO AGENDA 2011
It is a Strategy Plan to for the Re-election of OCHENDO in 2011
A socio-economic agenda to transform Abia State, unlocking its
economic potentials and creating wealth for Abians
An agenda that would leave a Legacy for OCHENDO in Abia State at
the expiration of his second term
It would create a SHARED VISION between the government and
the people
[ Every state or nation that has ever experienced true transformation [China, India,
Malaysia, Singapore, Brazil , Dubai, etc.] had a Shared Vision that both the
Government and the people believed in]
TH
E O
CH
EN
DO
AG
EN
DA
20
11
…Ih
e N
bid
o O
ma A
bia
Sta
te
THE OCHENDO AGENDA 2011
6
TH
E O
CH
EN
DO
AG
EN
DA
20
11
…Ih
e N
bid
o O
ma A
bia
Sta
te
GOALS & OBJECTIVES
Create a Shared Vision of what the New Abia State would be
under OCHENDO’s leadership in the peoples mind
A vision of a secured and economically transformed Abia state,
where enterprise thrives
Reconnect the people to the Governor; rebuild their faith and
trust in his Visionary Leadership
Engage the people’s support and passion for the actualization of the
New Abia State starting with the re-election of OCHENDO in 2011
Fulfill the Shared Vision of a secured and economically transformed
Abia state; where enterprise thrives [GOD’s Own State]
Create n enduring legacy for OCHENDO as the best leader Abia State has
had till date[2015]
7
TH
E O
CH
EN
DO
AG
EN
DA
20
11
…Ih
e N
bid
o O
ma A
bia
Sta
te
THE AGENDA
Human Capital Development
Creating Shared Visions and Values
Social Reorientation
Skill acquisition
Infrastructural Development
Security
Economic Transformation of Abia State
Rural Urbanization through Agriculture
Commercialization of Fashion production in Abia State [Clothes, Shoes,
Bags]
Local and International export of Made in Aba goods
Transform Abia State into the Shenzhen[China] of Nigeria
Imbibed Tax Paying Culture to enable the Govt. do more
Brand Re-positioning of Abia State and Made in Aba products
Made in Aba …new symbol of Local Enterprise + Quality
8
TH
E O
CH
EN
DO
AG
EN
DA
20
11
…Ih
e N
bid
o O
ma A
bia
Sta
te
9
SHARED VISION & RE-ELECTION
CAMPAIGN
The OCHENDO AGENDA 2011 is a vision for the Socio-Economic
transformation of Abia State into a Super Economic State, where
enterprise thrives, and security is assured
Create this vision in the peoples mind, engage their passion and make the
Vision a shared Vision
Use the Shared Vision as a platform to re-position OCHENDO and showcase
his visionary leadership
Transfer the previous negativity to the oppressive hold of the previous
regime
Give Abians a new reason to believe in Abia State
TH
E O
CH
EN
DO
AG
EN
DA
20
11
…Ih
e N
bid
o O
ma A
bia
Sta
te
ELECTIONS 2011/EXECUTION
10
TH
E O
CH
EN
DO
AG
EN
DA
20
11
…Ih
e N
bid
o O
ma A
bia
Sta
te
11
REPOSITIONING THE ELECTION
CAMPAIGNS In the past election campaigns were focused on empty promises
2011 elections promises to be fierce and fair going by current
political events
Abians have had to suffer much abuse recently:-
High crime rate, kidnapping, extortive and oppressive god
fathers; who have hindered the development of the state
Abia State is in need of inspiration
It is imperative to adopt a more fundamental strategy
The OCHENDO AGENDA 2011 election campaigns would use the
POWER OF INSPIRATION to influence Abians to believe in Abia
State once more [The promise of a secured prosperous Abia State]
THE POWER OF INSPIRATION would be the tool to INFLUENCE the
HEARTS of Abians as they use their HANDS to vote for OCHENDO
and his AGENDA come 2011
TH
E O
CH
EN
DO
AG
EN
DA
20
11
…Ih
e N
bid
o O
ma A
bia
Sta
te
12
PHASE 1 PHASE 2 PHASE 3 PHASE 4
EXECUTION
Feel the
people’s
pulse
Drive a pre-
campaign of a
New Dawn for
Abia State ‘Ihe
Nbido Oma’
Launch The
OCHENDO
AGENDA 2011
to coincide
with the
Nomination of
OCHENDO at
the primaries
Double barrel
campaign
1.OCHENDO
AGENDA
2.OCHENDO for
Governor
2011
Take off date:
NowTake off date:
Oct 1st
Take off date:
Oct 10th
Take off date:
Oct 14th
TH
E O
CH
EN
DO
AG
EN
DA
20
11
…Ih
e N
bid
o O
ma A
bia
Sta
te
13
COMMUNICATION CHANNELS
TV
TV Adverts
TV Programme
Interviews
Mini Documentary
RADIO
Programmes/Interviews
MOBILE COMMUNICATIONS
Robo Calls
Bulk SMS
SMS Surveys/polls
Newspaper Ads Local Newsletter
Paid Articles Flyers
TH
E O
CH
EN
DO
AG
EN
DA
20
11
…Ih
e N
bid
o O
ma A
bia
Sta
te
14
COMMUNICATION CHANNELS CONTD.
NEW MEDIA
Youtube
OTHERS
Bill Boards
Mobile Vans
Personalities endorsement
Change Agents
EVENTS
Rallies
Campaigns
Town halls
TH
E O
CH
EN
DO
AG
EN
DA
20
11
…Ih
e N
bid
o O
ma A
bia
Sta
te
15
CONCLUSION
It would be a travesty for OCHENDO to finish 8 years without
leaving a legacy in Abia State
The OCHENDO Agenda 2011 would:-
1. Serve as an enduring legacy for OCHENDO
2. It would serve to get OCHENDO re-elected to complete
his good works in Abia State
3. It would transform Abia socio-economically
4. It would lay the foundation for transforming Abia state
into a Super Economic State
5. It would provide a shared vision to inspire Abians to
believe in Abia State again
