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The presentation slides from Paul Sloane's talk on experts' recommendations for open innovation and crowd sourcing at the Open Innovation Day 2012.
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Open Innovation & Crowdsourcing
Paul Sloane
What is……
• Open Innovation?
• Crowdsourcing?
Longitude Prize
• Launched in 1714 – £10,000 for a method that could determine
longitude within 60 nautical miles (111 km) – £15,000 for a method that could determine
longitude within 40 nautical miles (74 km) – £20,000 for a method that could determine
longitude within 30 nautical miles (56 km)
John Harrison
Who is using OI?
• Unilever • Kraft Foods • Psion • LG Electronics • Nokia • Intuit
• P & G • IBM • Reckitt Benckiser • Dell • Kimberley Clark • Johnson & Johnson
How Open are you?
• How many ideas from outside the organisation did you implement last year?
• Could someone with a great idea for your company easily reach the right person?
• Are you actively looking outside for ideas?
Models for Crowdsourcing
Instructions
Invitations
Directed
None
Few Everyone
Models for Crowdsourcing
Instructions
Invitations
Directed
None
Few Everyone
Directed, Invitational
Suggestive, Invitational
Directed, Participative
Suggestive, Participative
Models for Crowdsourcing
Instructions
Invitations
Directed
None
Few Everyone
Suggestive, Participative
Dell’s Ideastorm
Suggestive, Invitational
IBM’s Idea Jam
Directed, Invitational
P&G C&D, Innocentive
Directed, Participative
Deep Water Horizon
What can you get from Crowdsourcing?
• Wisdom / Intelligence
• Creation
• Voting
• Funding
Examples • Wisdom / Intelligence
• Creation
• Voting
• Funding
• Starbucks • Innocentive
• iStockphoto • Threadless
• X Factor • Google
• Crowdcube
What does the Crowd get?
Cause Achievement Social Learning
Examples Cause Achievement Social Learning
• Starbucks • Manor Labs
• Cisco iPrize • Topcoder
• Threadless • Mountain Dew
• Netflix Prize • Crowdspring
Ten Tips for OI Success
1. Define what you want to achieve
2. Set Goals
3. Measure your level of openness
4. Define your challenge
Ten Tips for OI Success
5. Choose your method
6. Design your portal
7. Think win/win
Ten Tips for OI Success
8. Put the right people on the case
9. Get a good legal agreement
10. Maintain high-level involvement
What Ideas do you have?
• Identify a crowdsourcing opportunity for your business
• Which model would you use? • How would it work? • What would the crowd get? • What would you get?