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Fresh ideas since 1984

Olaf Brochure

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Page 1: Olaf Brochure

Fresh ideas since 1984

Page 2: Olaf Brochure

1

WH

YWe believe fresh food processors in Western Canada have limited access to customized packaging alternatives, and that excesive layers of distribution have added too much cost to compete on a global level.

70% of purchase decisions are made in store(US Consumer Buying Habit Study” by POPAI, International Association of

Point of Purchase)

did you know...

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HO

WWe have invested over 25 years developing a network of packaging designers and manufacturers to bring our customers outstanding choice at factory-direct pricing.

85% of shoppers perceive in-store factors (price, packaging, shelf displays) as more influential than out-of-store marketing.

(GMA, Booz & Company, and SheSpeaks Shopper Marketing 3.0)

did you know...

Page 4: Olaf Brochure

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•    Preliminary meeting to determine compatibility•    Initial design meeting•    Managing artwork•    Partnering with the appropriate factory to the job and managing logistics•    Ongoing process audits of all phases

Responsive our process

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•    On-site press checks and production audits•    Order tracking, inventory management, and replenishment systems•    Cloud-based art file and change tracking•    Single source for diverse packaging needs

Reliable peace of mind

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•    Ongoing market research with designers, category and brand managers•    Factory visits in four countries•    Market research in local and distant markets

Resourceful managing our changing environment

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We design, source and deliver rigid and flexible packaging.

In-store displays, ads, promotions, and product packaging continue to be viewed as the most effective means of reinforcing targeted equity messages and influencing purchase. In fact, over

the next three years, 83% of companies plan to increase their investments in shopper marketing in excess of 5% annually.

(GMA, Booz & Company, Shopper Marketing 4.0)

did you know...

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WH

ATWe offer stock and custom designed thermoformed containers to protect

fresh food from damage and to extend shelf life. We specialize in label applications to promote brands and provide efficiency and consistency on the production line.

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We offer a large selection of sheeted and rolled paper products. We also supply custom window, foil and non-window bread bags. We have helped our clients move to more sustainable packaging products.

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10% of shoppers switch brands inside the store(SDMIS study by OgilvyAction)

did you know...

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Folding cartons are a terrific choice for frozen or dry goods. We design boxes and sleeves that establish our customer’s billboard on the shelf.

WH

AT20% of shoppers impulsively buy in categories they had no intention to buy before

entering a store(SDMIS study by OgilvyAction)

did you know...

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Flexible packaging affords our customers a practical way to protect their product and acheive visual impact. Our film and bags are available in numerous, customizable substrates, prints and laminations.

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Page 12: Olaf Brochure

Contact us to schedule a free packaging assessment.www.olafpackaging.com

1.888.269.73151.403.254.2815

Fresh ideas since 1984