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بازی گونه سازیGamification
ارایه شده در سمینار تجارت الکترونیک شریف
)نسخه قابل ارایه برای درس (2استراتژی
بازی گونه سازی
( اس�تفاده از تفک�ر و مکانی�ک Gamificationبازی گون�ه س�ازی )
ب�ازی در زمین�ه غ�یر ب�ازی ب�ه منظ�ور تعام�ل ب�ا ک�اربران و ح�ل
مشکالت است که نتایج آن عبارتند از
کارایی
وفاداری
تعامل
Cybernetics
اقتصاد رفتاری
نظریه کنترل
علوم رفتار شناسی علوم تغییرات رفتاری
نظریه بازی ها
علوم اجتماعی
روانشناسی
رشد بازی گونه سازی؟
3
Source - Engine Yard, Inc. / http://www.engineyard.com/infographics/gamification
آینده چگونه است؟
research
Gamification Top Ten Trend for
2012
70% of Global 2000 organizations will have at least one gamified application by 2014.
50% of all social business initiatives will include an enterprise gamification component.
50% of companies that manage innovation and research will use gamification to drive innovation, by 2015.
Source - Deloitte: Tech Trends 2012: Elevate IT for Digital Business. Gamification. Doug Palmer, Aaron Patton. Gartner: Press Release Barcelona, Spain, November 9, 2011; Press Release Egham, UK, April 12, 2011. Constellation Research: Demystifying Enterprise Gamification for Business. R "Ray" Wang.
BadgeVille client success
53% male and 47% female
women 18 or older represent a greater portion of the game-playing population )30%( than boys 17 or younger )18%(
average player age is: 30 25% of population is over 50
social games outpace competitive games by 3:1
500% increase in comments
140% increase in time spent on site
60% increase in employee engagement
Source: Badgeville: http://badgeville.com/solutions/employee-facing
Its all about Engagement
GAME MECHANICS
SOCIAL MECHANICS
REPUTATION MECHANICS
Drive, measure, & reward high value behaviors
with smart gamification
Socialize, recommend, and notify users about
contextually rich behaviors
Elevate user status across all your communities
of engagement
نکات کلیدی در پیاده سازی
چند نمونه
چند نمونه
چند نمونه
بازی کاری