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ADVERTISING O’COLLY 2010-2011

Online Advertising

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O'Colly online advertising

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Page 1: Online Advertising

ADVERTISINGO’COLLY2010-2011

Page 2: Online Advertising

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Page 3: Online Advertising

300x250

160x600

468X60

ONLINE ADVERTISING$300 per month to run on any

page of the website

$400 per month to run on aspecific page of thewebsite [i.e. sports]

$500per month to run on aspecific page all by itself...sponsorship of an entiresection

Page 4: Online Advertising

WHY SHOULD IADVERTISE ONLINE?“ “As trends in

media consumptionchange, the O’Colly is

adapting to better servecustomers by offering all of

the latest news onlinebefore it even hits

the stands.

Meetyour customerswhere they’regetting theirnews online.

Stand outwith less less

ad clutter. Allow customers toget more informationabout your companywith just one click

leading to yourwebsite.

Get moreexposure forthe money.

Ability tomake immediate

updates to ad designand select specific

sections of the site toadvertise for more

specializedexposure.

Page 5: Online Advertising

ALSO...PRINT ADVERTISING AT THE O’COLLY CONTINUES TO BE A GREAT WAY TOREACH STUDENTS AND FACULTY ON CAMPUS AS WELL AS RESIDENTSAROUND STILLWATER, AND AS OUR WEBSITE GAINS VIEWERSHIP, PRINT IS AGREAT WAY TO BALANCE YOUR ADVERTISING SCHEDULE.

PRINT ADVERTISING RATESOPEN RATE $8.10 per column inchLocal, no discounts. Oklahoma-based businesses thatare not clients of agencies advertising for business conductedin the state are eligible for this open rate, as well as semestercontract rates.

CONTRACT RATESSemester contracts must be fulfilled by the last publicationday of the semester the contract is signed. Agreementmay begin at any time during the semester.

NEW BUSINESS ... $5.50Brand new business in Stillwater area; must prepay untilcredit is established. Must run at least 4” per week for 4 weeks.

75” CONTRACT ... $6.55 150” CONTRACT ... $6.10 450” CONTRACT ... $5.60 800” CONTRACT ... $5.50 per column inch

NON-PROFIT RATE $5.30 per column inchSpecial rate applies to all churches/non-profit civic and service organizations; and public schools, colleges and universities.To qalify for this rate, organizations must provide an IRS form501(c)3 or 501(c)4

UNIVERSITY RATE $5.25 per column inchSpecial rate applies to Oklahoma State University departments,colleges, auziliaries. Must have departmental accountnumber (AA) when scheduling ad space.

NATIONAL RATE $8.50 per column inchNational display advertising rate applies to all national(non-local) advertisers, their agencies and representatives.Net to newspaper, non-commisionable rate.

COLOR RATE net to O’Collegian

1 spot color ... $85 2 colors ... $170 Full Process Color ... $255

Page 6: Online Advertising

Contact the AdvertisingDepartment @The O’Colly

today to reserve your space.(405)744-7426 [email protected]