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Jola Venture • www.jolaventure.com • email: [email protected] 04/10/2023
Strategy to Meet Challenges: Farm to Market Issues
William Tiga Tita, Ph.D.
D’Amore-McKim School of Business
Northeastern University
Boston, MA 02115
Presented at the NCIIA Annual Conference, March 20-23, 2013, D.C.
Jola Venture • www.jolaventure.com • email: [email protected]
the Farmers
• 70% = Dependent on Agriculture
• 65%+ small scale farmers in Africa
• 30% of Sub-Saharan Africa’s gross domestic product.
04/10/2023
Source: Facts about Agricultural Development in Africa, Bill & Melinda Gates foundation
Jola Venture • www.jolaventure.com • email: [email protected]
Roof drying
the Problem
04/10/2023
Smoke drying
Sunlight Exposure
High Post Harvest Losses-(geographies, crops & growing conditions) :
1. Supply Chain issues
2. Food Preservation • Lack of access to electricity• Limited technologies &
resources
Traditional Methods
• Inefficient and Ineffective • Deleterious to health• Denatures nutritive values
Jola Venture • www.jolaventure.com • email: [email protected]
our Solutionthe SolPOD:
– dehydrates food 100x faster– preserves nutrients and taste of food– increases shelf life by 20x on average
04/10/2023
Clean
Fast
Easy 3 Drying Chamber Hot air absorbs moisture from produce and carries it away
2 Solar Collection AreaDry, hot air expands and rises due to natural convection.
1 Cool Air Intake Cool air is sucked up due to the pressure difference
Jola Venture • www.jolaventure.com • email: [email protected] 04/10/2023
Evolution of the SolPOD
1st Generation• Collapsible prototype• Expensive 3-D printed support cap• Center pole support• Cumbersome produce storage racks
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Jola Venture • www.jolaventure.com • email: [email protected] 04/10/2023
Evolution of the SolPOD
2nd Generation• 3 prototypes • Expensive 3-D printed support cap• Center pole support• New Stacking Storage Racks• New Solar Collection Material• Zippers removed
Results• Plastic did not perform as
expected• Assembly time needed
reduced• Skirts need adjustable tension
Jola Venture • www.jolaventure.com • email: [email protected] 04/10/2023
Evolution of the SolPOD
3rd Generation• 10 prototypes • 3-D printed support cap redesigned
reducing cost by $300• New support structure• Several Solar Collection Materials
for optimization• Tension adjustment added• Removable bucket feature added
for easy load/unloading
Jola Venture • www.jolaventure.com • email: [email protected]
Go to Market Strategy
• Work with farmer’s Common Initiative Groups (CIGs)
• Organize post harvest and market awareness
campaigns
• Establish packaging & distribution center
• Create On-site Research Process Translational Lab
04/10/2023
Jola Venture • www.jolaventure.com • email: [email protected] 04/10/2023
Farmers(CIGs)
3rd Party Buyer
3rd Party Lender
Jola Venture
Go to Market Model
Pre-Harvest (green arrows)1. 3rd party buyer advance purchase order (PO)2. Jola uses this PO as collateral for credit 3. Third party lender provides credit to Jola Venture4. Jola provides Technologies, ICT skills, and Farming Inputs
Post-Harvest (blue arrows)5. Farmer groups provide harvest to Jola Venture
7. Jola ships dried and fresh produce to to 3rd party buyer, per PO8. Buyer pays lender directly
9. Lender pays loan difference to Jola
10. Jola pays final amount to farmer groups
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JVSolpod Farm
MarketsProcessing
6. Jola venture processes and dries produce
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complement
