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Browsing Context is difficult to regain … (especially on Mobile Devices) Repeating Web Searches produces unreliable results… Bookmarking and Web Clipping technologies are limited and can be cumbersome… High velocity Social Streams are a reality and their value goes largely untapped… Sharing usually requires significant repurposing effort…
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Our Browsing and App Memory...
Universally access, search, and selectively share a PERSONAL WEB reflecting the value you’ve secured while Browsing or using Apps while connecting with Global Users who have Mutual Interests…
Tony Sukiennik, Founder
Browsing is still in its infancy…“Only a handful of people know that the big missing feature from the web browser – the feature that was supposed to be in from the start but didn't make it – is the ability to annotate any page on the Internet with commentary and additional information.”
- Marc Andreessen
But iRelate goes even further and optimizes the Browsing Experience End-To-End…
Browsing Context is difficult to regain…(especially on Mobile Devices)
• Repeating Web Searches produces unreliable results…
• Bookmarking and Web Clipping technologies are limited and can be cumbersome…
• High velocity Social Streams are a reality and their value goes largely untapped…
• Sharing usually requires significant repurposing effort…
MASSIVE Potential User Base…
• Everybody who Browses the Web and perceives some lasting value within their Research…
• Everyone who recognizes value within their Social Streams (Facebook, Twitter, LinkedIn, Google+)…
• Everyone who wishes to Share their Insight more easily…
• Near Future*: Everyone who values what they view within Mobile Apps…
* Apps in Q1 2013
MASSIVE Potential User Base…But we are NOT delusional about reaching them all…
End-to-End Browsing Workflow…
• Annotate, Illustrate, Relate, and Tag anything meaningful on the Web… Fully Searchable…
• Socially Share slices of Research through an Automated Personal Blog…
• Connect all Global Users with Mutual Interest about any Shared Content…
• Personal Web available on Mobile Devices…
End-to-End Browsing Workflow…Gather Insight – Share Insight – Tap Global Insight
Team: The Stealth Submarine…
Tony Sukiennik, Founder – Refugee from the Tech backwaters of the East Coast… Digital Equipment and Microsoft Alum…
Jebb Dykstra, Business Co-Founder – Serial Entrepreneur, IP Attorney… Most recently CEO of Meetrix…
Quietly lurking beneath the surface of the Search, Social, Cloud, and Mobile spaces…
Workflow and Scalability Advantages
• The Innovation is in the details of the End-to-End Workflow matching nearly all common Browsing and Social Use Cases…
• NO SERVER SOFTWARE within a Solution that can instantly connect Global Users on Mutual Interest…
• Using commodity Web Storage Service as a Global Database…
Customers / Go To Market (unfunded)
• Soft Launched October 3, 2012
• Precursor “OxyChrome” Launched April, 2011 had 1000 Test Users over 4 month trial… PIVOT…___________________________________________
• PR Campaign (TechCrunch, InfoWorld, etc.) to commence November 1, 2012…
• Talks with Google Chrome and Mozilla Firefox anticipated November 2012…
Milestones (assuming no funding)
• Bootstrapped to soft Launch: October 2012…
• Formal Launch: November 2012…
• Universal Cross Browser / Mobile Access: November 1, 2012…
• Mobile Native Apps & App API: Q1, 2012
Competition…
Formidable… Workflow, Search, Sharing, Global Interest Graph are missing or inferior…
Workflow is less seamless and they seem more focused on form over function…
Tree Model is their big “HOOK” but it also becomes confusing after only a short time…
Some overlap, not an end-to-endWorkflow… Too early to evaluate…
Frenemies (Potential Exits who could Build or Buy)
Google Chrome should have iRelate built-in…If they built it in, we’d pivot to build Verticals…
iRelate would allow Facebook Users to better manage Streams and publish rich Content…
Kindle Annotations and AWS to a new level with iRelate… Could own the Global Graph…
Own the User’s Personal Graph, the Global Graph, and upgrade Mobile Browsing…
Why now…• The Browser has let us down for 20 years and even
Marc Andreessen admits this (see Slide 1)…
• Intense Platform Competition provides a variety of Exits while preserving a Serial Venture for Vertical Applications…
• The App World will devolve into Chaos without Context Management Platforms like iRelate…
• This is Like: Evernote Clipper, Personal Google Search, WordPress Blogging, and Pinterest for Everything seamlessly delivered…
VS. VS. VS.
Page View / Platform Effect of iRelate
Assumptions for Total Monthly iRelate Page Views- Power User has 400 followers and 1% of them click through each Social Blog Post- Super User has 1000 followers and 2% of them click through each Social Blog Post- Average User has 200 followers and 0.5% of them click through each Social Blog Post
User and Revenue Growth Projections
0
1,000,000
2,000,000
3,000,000
4,000,000
5,000,000
6,000,000
1 2 3
Users
0.0%
0.1%
0.2%
0.3%
0.4%
0.5%
0.6%
0
2
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16
1 2 3
Revenue
Market % ofTAM
Users Revenue
Revenue in $M
Revenue Sources Year 1 Year 2 Year 3Remnant Ads $ 32,621 $ 326,205 $ 1,631,025High Value Ads $ 293,585 $ 5,180,490 $ 11,512,200Subscription $ 119,400 $ 1,194,000 $ 2,985,000Total Gross Revenue $ 445,605 $ 6,700,695 $ 16,128,225
Financing History
• Bootstrapped Venture with ready-to-launch product…
• Minimal Private FFF seed financing at FFF premium rate…
• Angel Note from prior Venture that will be grandfathered into future rounds…
• Free and clear for any type of financing rounds…
Proposed Uses of Investment Funds
• Seasoned CEO
• Mobile Developer (grow to CTO)
• Public Relations, Advertising (most on Social Media)
• Events (Hackathons, etc.)
• VERTICAL APPLICATION OF PLATFORM*
* Ultimate Business Plan…
