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P18
P28
总第五十期 / 2015年8月
Issue NO. 50 / Aug 2015
支线航空，其势无穷The eNOrmOus pOTeNTIAl Of regIONAl AvIATION
2015年中国商用飞机用户年会精彩回顾2015 embrAer ChINA COmmerCIAl JeTs OperATOrs CONfereNCe OvervIew
目 录Contents
P16
卷首语
A Word from the President
中国市场快讯
China Market News Express
全球市场快讯
Global News Express
哈尔滨安博威简讯
HEAI Stories
P06
P08
P12
P16
支线航空，其势无穷
Ride the Enormous Potential of Regional Aviation
巴航工业2015年中国商用飞机用户年会精彩回顾
2015 Embraer China Commercial Jets Operators
Conference Overview
最佳员工背后的故事
Behind the Best Employees
"爱上棒球" — 巴航工业团队建设精彩花絮
"Love Baseball" — Embraer China Teambuilding
Highlights
P18
P28
P42
P44
www.embraer.com.cn
支线航空，其势无穷
回顾2015年上半年，巴航工业在中国支线航空
市场可谓战绩辉煌：运营商队伍再添一员 —
北部湾航空；与天津航空签署了22架飞机的最
终销售协议；与多彩贵州航空有限公司签署了
17架E190喷气飞机订单。
中国幅员辽阔，地势复杂。在许多偏远地区，
地面交通极为不便，公路铁路修建成本高昂。
而支线航空以点对点的方式迅速打通空中通
道，提高了客货运输效率，降低了运输成本。
本期焦点Highlights in this Issue
P18
P28 2015年中国商用飞机用户年会精彩回顾
巴西航空工业公司2015年中国商用飞机用户年
会于5月25日至26日在中国天津召开。来自E-
喷气系列飞机的中国用户及租赁公司客户代
表、中国民航局及中国民用航空维修协会的嘉
宾、巴航工业总部及大中华区代表、以及巴航
工业供应商的代表参加了本届年会。巴航工业
2015年营运人安全会议（EOSM）同期召开。
2015 Embraer China Commercial Jets Operators
Conference Overview
The 2015 Embraer China Commercial Jets Operators
Conference (EOC) was held on May 25th and 26th in Tianjin,
China. Guests in attendance at the conference included officials from the Civil Aviation Administration of China and Civil
Aviation Maintenance Association of China, E-Jets clients and
leasing companies, delegates from Embraer’s headquarters and
Embraer China, as well as suppliers. The Embraer 2015 EOSM
was held at the same time.
Ride the Enormous Potential of Regional Aviation
The first half of 2015 highlights the commercial jet success of Embraer China. The Company has welcomed GX Airlines into
the Embraer family, signed a final agreement for 22 aircraft with Tianjin Airlines and secured an order with Colorful Guizhou
Airlines for 17 E190s.
China is a country with complicated geographic conditions, and
in some remote areas, ground transportation is still difficult and time-consuming, so regional aviation is very important to the
local economy. It offers direct and quick connections between
cities and facilitates cargo and passenger transportation.
金秋将至，巴航工业在中国市场再获佳音：5月与天津航空公司签署了包括20架 E195和两架E190 E2共计22架飞
机的最终销售协议；6月与多彩贵州航空有限公司签订17架E190订单，结束了中国西南地区没有地方航空的历
史。截至2015年8月20日，巴航工业在中国市场共获得确认定单224架，包括188架商用飞机和36架公务机，其中155架
已交付客户使用。此外，2015年度巴航工业中国商用飞机用户年会在天津成功举办，将巴航工业用户至上、真诚服务
的理念进一步弘扬光大，并获得了中国用户的广泛参与和认可。
中国幅员辽阔，很多地区尚未被航线覆盖。而巴航工业的飞机以其创新、高效赢得了众多支线航空公司的青
睐，正努力为改善边远地区人民的出行、促进地方经济的发展，以及为枢纽干线提供稳定客流贡献自己的一份力量。
与此同时，巴航工业公务机业务也在稳健推进。从年初到8月份，巴航工业在中国的合资工厂哈尔滨安博威共向
卷首语 A Word from the President
As autumn approaches, Embraer again receives exciting news from the Chinese market. In May, the Company signed a final
sales agreement with Tianjin Airlines, a deal consisting of 20 E195s and two E190 E2s, And in June, the Company concluded
an agreement for 17 E190s with Colorful Guizhou Airlines, creating the first regional airline in Southwest China. As of Aug 20,
2015, Embraer has gained 224 firm orders, including 188 commercial aircraft and 36 executive jets, of which 155 have been
delivered.
Meanwhile, the 2015 Embraer China Commercial Jets Operators Conference was successfully held in Tianjin, and throughout
the conference Embraer conveyed the messages that customers are always the top priority and that the Company is dedicated
to offering the best services possible. The conference attracted extensive attention and was well received by the operators.
China is a vast country with complicated geographic conditions; even now many areas are not yet covered by airlines. Embraer
aircraft, however, continue to win the hearts of regional airlines through innovation and efficiency. Regional aviation improves
our transportation system and the local economy. Furthermore, Embraer aircraft are used to bring passengers to trunk lines by
carrying people from remote areas into hubs, which contributes to the main routes.
6
Furthermore, business is progressing steadily for Embraer Executive Jets. Year to date, HEAI (Harbin Embraer Aircraft
Industry Co. Ltd), Embraer’s joint venture in China, have delivered two Legacy 650 to ICBC Leasing,which will be operated by
SINO JET. Then in June, Embraer Executive Jets won the Supreme Brand Award during CEO Nite 2015, hosted by Capital CEO,
a renowned business magazine in Hong Kong.
Every time we review the past, we are looking toward an even better future. In this issue, we wish to share news about
Embraer’s achievements in the commercial jet market during the first half of the year, highlights from the 2015 Embraer China
Commercial Jets Operators Conference and team-building activities in China.
Ride the wind and cleave the waves as we set sail to cross the sea! The booming aviation industry provides great opportunities
for Embraer, and may everyone in Embraer seize the opportunity and make greater progress!
Enjoy Reading!
工银租赁交付了两架莱格赛650大型公务机，并交由华龙航空运营；6月底，巴航工业公务机获得了香港权威财经杂志
《资本才俊》（Capital CEO）的“非凡私人飞机品牌”大奖，体现了社会各界对巴航工业公务机的关注和认可。
每一次回首都是为了更好地出发。在本期简报中，我们期冀与您分享：巴航工业上半年在商用飞机市场取得的
各项成果；2015年度中国商用飞机用户年会的精彩回顾；以及巴航工业中国员工棒球体验的团队建设活动…等等。
长风破浪会有时，直挂云帆济沧海。中国航空业的蓬勃发展为巴航工业提供了良好的历史机遇，希望每一个巴
航工业人能把握机遇，百尺竿头，更进一步！
顺颂商祺！
巴西航空工业公司高级副总裁
兼大中华区总裁
Senior Vice President of EmbraerPresident of Embraer China
7
8
巴航工业暨哈尔滨安博威向工银租赁交付首架莱格赛 650 大型公务机
2015 年 5 月 7 日 — 在由巴西航空工业公司、哈尔滨安博威飞机工业有限公司、
华龙航空三方联合举办的仪式上，一架由哈尔滨安博威总装生产的莱格赛 650 大
型公务机正式交付工银租赁，由华龙航空运营。未来一年内，巴航工业及哈尔滨
安博威还将向工银租赁暨华龙航空交付两架莱格赛 650。
作为华龙航空全新品牌亮相以来所接收的第一架飞机，这架莱格赛 650 将成为华
龙航空旗下全资品牌 GEOSTAR 中国企业家飞行俱乐部的专属主力机型。俱乐部
将推出一系列充分体现莱格赛 650 机型优势的公务机旅行计划，以极具竞争力的
价格，高效便捷的飞行方式，引领中国个性旅游的新时代。同时，该机未来还将
作为俱乐部会员的专属包机。
总况
截至 2015 年 8 月 20 日，巴西航空工业公司中国市场确认定单总
架数为 224 架，其中 155 架飞机已经交付客户使用。
Order Book Summary
As of Aug 20, Embraer had logged 224 firm orders from customers
in China. Of the total, 155 have been delivered.
China Market News Express中国市场快讯
巴航工业助力中巴首次航空信贷合作
2015 年 5 月 19 日 — 在中国国务院总理李克强和巴西联
邦共和国总统迪尔玛 • 罗塞夫的共同见证下，巴西航空工
业公司首席财务官乔斯 • 安东尼奥 • 菲利普、中国进出口
银行董事长胡晓炼、海航集团董事会主席陈峰以及巴西
国家经济社会发展银行行长卢西亚诺 • 柯蒂诺在巴西首
都巴西利亚共同签署了一份融资框架协议。协议鼓励中
巴航空行业积极开展信贷合作。在本次交易中，海航集
团下属的天津渤海租赁有限公司将为天津航空有限责任
公司引进 E190 系列飞机提供融资支持，协议金额不超过
12.5 亿美元。
此次签署融资框架协议也是中巴两国官方出口信贷在航
空领域的首次合作。
Embraer and HEAI Deliver a Legacy 650
to ICBC Leasing
May 7 — A Legacy 650 assembled by HEAI
was officially delivered to ICBC Leasing,
which will be operated by SINO JET, during a
ceremony jointly held by Embraer, HEAI and
SINO JET. It is expected that Embraer and
HEAI will deliver another two Legacy 650
executive jets to SINO JET in the next year.
As the first aircraft received by SINO JET
since its establishment, the Legacy 650 will
be the flagship model of the Company's
subsidiary brand, GEOSTAR, a Chinese
entrepreneurs’ flying club. The club will
launch travel options using the Legacy 650, at
very reasonable price points and bring China's
customized travel to a whole new level.
Embraer Facilitates First Aviation-related Credit Cooperation Between
China and Brazil
May 19 – In Brasilia, a financing framework agreement was inked
between Embraer's Chief Financial Officer, José Antonio Filippo,
President of the Export-Import Bank of China, Hu Xiaolian, HNA
Group President Chen Feng, and President of Brazil National Bank for
Economic and Social Development, Luciano Coutinho. It was witnessed
by Chinese Premier Li Keqiang and President of Brazil Dilma Rousseff.
The endorsement of this agreement paves way for credit cooperation
between China's and Brazil's aviation industries. This milestone
agreement has enabled Tianjin Bohai Leasing Co. Ltd to provide
financing support of up to US$1.25 billion for the 40 E190s that were
recently purchased by Tianjin Airlines.
9
www.embraer.com.cn
巴航工业与天津航空确认 E- 喷气系列飞机和 E-Jets E2
喷气系列飞机确认定单
2015 年 5 月 19 日 — 巴西航空工业公司和海南航空集团
子公司天津航空公司签署了一项 22 架飞机的最终销售协
议。按当前目录价格估算，该协议价值约为 11 亿美元，
包括 20 架 E195 和两架 E190 E2。此前，在中国国家主
席习近平 2014 年 7 月对巴西进行国事访问期间，两家
公司曾宣布签署 40 架飞机的销售协议。其余 18 架 E190
E2 将在获得相关政府批准后列入第二期协议。
首架 E195 将于 2015 年交付，首架 E190 E2 计划于 2018
年交付。该定单将纳入巴航工业 2015 年第二季度储备定
单。天津航空目前是亚洲地区最大的 E- 喷气系列飞机机
队的运营商。
Embraer Confirms Firm Order from Tianjin Airlines for E-Jets and
E-Jets E2
May 19 – Embraer and China's Tianjin Airlines, a subsidiary of HNA
Group, signed the final agreement for the sale of 22 aircraft. The contract,
with an estimated value of US$1.1 billion at current list prices, comprises
20 E195s and two E190 E2s. The agreement between the two companies
for 40 aircraft was previously announced during Chinese President Xi
Jinping's State visit to Brazil, in July 2014. The remaining 18 E190 E2 will
be part of a second approval by the Chinese authorities in a later stage.
The first E195 will be delivered in 2015, and the first E190 E2 is scheduled
for delivery in 2018. This order will be incorporated into Embraer's 2015
second quarter backlog. Tianjin Airlines is currently the operator of the
largest fleet of E-Jets in Asia.
巴西航空工业公司召开 2015 中国商用飞
机用户年会
2015 年 5 月 25 日 — 巴西航空工业公司
2015 年中国商用飞机用户年会于 5 月 25
日至 26 日在中国天津召开。来自中国民
航局及中国民用航空维修协会的嘉宾、E-
喷气系列飞机的中国用户及租赁公司客户
代表、巴航工业总部及大中华区代表、及
供应商的代表参加了本届年会。巴航工业
2015 年营运人安全会议（EOSM）在同期
召开。
本届年会是巴航工业在中国举办的第十三
届年会。今年年会继续秉承巴航工业客户
支援及服务的核心宗旨，即不遗余力地支
持客户“持续提升飞机可利用性、优化
运营成本、增强产品竞争性”。会议期间，
公司与与会嘉宾就如何提升在役机队的工
程技术管理水平、分享飞行运行经验、提
高航材备件保障水平及优化机队维护成本
等议题展开了讨论。此外，公司也为中国
用户详尽介绍了近年中国支线航空市场的
发展现状与未来展望，并推介了公司于
2013 年推出的 E-Jets E2 系列飞机。
2015 Embraer China Commercial Jets Operators Conference Overview
May 25 – The 2015 Embraer China Commercial Jets Operators Conference (EOC) was held on
May 25th and 26th in Tianjin, China. Guests in attendance at the conference included officials
from the Civil Aviation Administration of China and Civil Aviation Maintenance Association
of China, E-Jets clients and leasing companies, delegates from Embraer's headquarters and
Embraer China, as well as suppliers. The Embraer 2015 EOSM was held at the same time.
This is the 13th Conference organized by Embraer in China. The mission of the Conference
is consistent with Embraer's customer support and service values, which are focused on the
improvement of aircraft availability, cost reduction and product development.
10
巴航工业与多彩贵州航空有限公司签订 17 架 E190 定单
2015年6月15日 — 在2015年第五十一届巴黎航空展上，
巴西航空工业公司宣布：巴航工业与贵州省第一家本土
所有航空公司—多彩贵州航空有限公司签署了一份 17 架
E190 喷气飞机定单。该定单包括 7 架确认定单（将列入
2015 年第二季度定单储备）和 10 架意向定单。按当前目
录价格估算，该协议价值将达 8.34 亿美元。第一架飞机
预计将于 2015 年年内交付。
多彩贵州航空有限公司是巴航工业在中国第五家运营 E-
系列喷气飞机的客户，亦是巴航工业在中国西南地区的
首家客户。
Embraer Inks Agreement with China’s Colorful Guizhou Airlines for
17 E190s
June 15 – Embraer S.A. announced at the 51st International Paris Air
Show that it has concluded an agreement for 17 E190s with Colorful
Guizhou Airlines, the first locally-owned airline in China's Guizhou
Province. The contract is for seven firm orders, which will be included
in Embraer's 2015 second-quarter backlog, and ten options and has an
estimated value of USD 834 million at current list price if all options are
exercised. The first aircraft is scheduled for delivery in 2015.
Colorful Guizhou Airlines is Embraer's fifth E-Jet customer in China and
the first in the southwest of the country.
巴航工业斩获《资本才俊》“非凡私人飞机品牌”大奖
2015 年 6 月 30 日 — 在由香港权威财经类杂志（Capital CEO）举办的“非凡品牌大
赏 2015”颁奖典礼上，巴航工业凭借近年在公务航空领域的卓越成绩，一举斩获“非
凡私人飞机品牌”大奖，亦成为颁奖现场唯一获得该奖项的公务飞机品牌。
“非凡品牌大赏”由《资本才俊》杂志始创于 2006 年，旨在表彰勇于开创、管理高效
和市场表现卓越的品牌。权威评审团由多位香港政界、商界精英组成，通过对品牌的
认知度、影响力、产品质量、销售渠道、企业可持续发展等多个标准进行全方位综合
考量，最终加上读者投票，综合评定大奖归属，具有十分高的权威性和专业性。该奖
项一经创立，便获得香港各界的肯定，更为业界树立典范。
Embraer Won the Supreme Brand
Award 2015 from Capital CEO
June 30 – Embraer Executive Jets
won the Supreme Brand Award during
the event of CEO Nite 2015 hosted
by Capital CEO, a renowned business
magazine in Hong Kong.
The Supreme Brand Award was set
up by Capital CEO in 2006 to honor
brands with excellent performances
in innovat ion , management and
marketing. The award is decided by a
committee of elites from Hong Kong
political and business circles, as well as
votes from readers. Once established,
the award has been recognized by the
Hong Kong society.
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www.embraer.com.cn
巴航工业向巴西驻中国大使赠送奖杯及奖状
2015 年 7 月 1 日 — 巴西航空工业公司向即将离任的
巴西驻中国大使巴尔德马尔 • 卡内罗 • 里昂 (Valdemar
Carneiro Leão) 先生颁发了奖杯和奖状，感谢他在任期
间对巴航工业给予的大力支持和无私帮助。
当日，巴航工业高级副总裁兼大中华区总裁关东元先
生与大中华区首席运营官萧英扬先生一行，共同向里
昂大使颁发了奖杯和奖状，并合影留念。
巴航工业在奖杯和奖状上写道：“谨以此感谢尊敬的巴
尔德马尔 • 卡内罗 • 里昂大使先生在过去几年间对卓
越的孜孜追求，以及对巴航工业在中国的成功所给予
的持之以恒、尽心尽力的支持。”
在赠与大使先生的奖状上，巴航工业还引用了一句唐
代诗人王勃的诗句：“海内存知己，天涯若比邻”，以
此来祝愿大使先生与巴航工业的友谊之树长青。
里昂先生于 2013 年开始担任巴西驻华大使，将于今年
9 月份离任。在任期间，里昂先生目睹了巴航工业在
中国的飞速发展，并见证了数个里程碑式的时刻：
2013 年，由哈尔滨安博威组装的首架莱格赛 650 大型
喷气公务机实现首飞，这也是国内首架由中外合资组
装的大型喷气公务机；今年 5 月份，巴西航空工业公
司和海南航空集团子公司天津航空公司签署了一项 22
架飞机的最终销售协议；6 月份，巴航工业与贵州省
第一家本土所有航空公司——多彩贵州航空有限公司
签署了一份 17 架 E190 喷气飞机订单。
在出任中国职位以前，里昂先生曾于 2003 年到 2008
年任巴西驻加拿大大使，2008 年到 2011 年担任巴西
驻哥伦比亚大使，以及其他诸多重要外交职位。
Embraer Presented Trophy and Certificate to Departing Brazilian
Ambassador
July 1 – Embraer China delivered a trophy and a certificate of recognition
to His Excellency Valdemar Carneiro Leão, Brazilian Ambassador to China,
in appreciation of his dedicated support to Embraer China over the past two
years.
Mr. Guan Dongyuan, Embraer Senior Vice President and President of
Embraer China, Mr. Siu Ying Yeung, Chief Operating Officer of Embraer
China, and other leaders from Embraer China jointly presented the trophy and
certificate to Mr. Leão.
The certification from Embraer said: “His Excellency Ambassador Valdemar
Carneiro Leão: In appreciation for your long term commitment to excellence
in the past years, dedicated and consistent support to the successful business
of Embraer in China.”
The certificate also cited an ancient Chinese poem to express Embraer's well
wishes for Mr. Leão, “A bosom friend afar brings a distant land near”.
Mr. Leão became the Brazilian Ambassador to China in 2013 and his term
will end in September of this year.
His two-year term coincided with Embraer's accelerated development
in China. In 2013, Embraer flew its first HEAI-assembled Legacy 650
executive jet. In May this year, Embraer signed the final agreement for the
sale of 22 aircraft to Tianjin Airlines, a subsidiary of the HNA Group. And
in June, Embraer signed an agreement with Colorful Guizhou Airlines to sell
17 E190 jets.
Before being appointed as the Brazilian Ambassador to China, Mr. Leão was
the Brazilian Ambassador to Canada from 2003 to 2008 and the Brazilian
Ambassador to Colombia from 2008 to 2011. He has also held various other
diplomatic positions.
12
2015 年 4 月 15 日 — 巴西航空工业公司再次荣获国际嘉奖—水晶客舱奖 ( 工业设计与视
觉概念组 )。在德国汉堡飞机内饰展中，E-Jets E2 喷气飞机的客舱内饰荣膺该奖项。巴
航工业与英国普睿谷设计公司（Priestmangoode）合作开发的新方案融入了一系列创新技
术，使商用喷气飞机 E-Jets 系列的第二代飞机从同类竞争对手中脱颖而出。
2015 年 6 月 15 日 — 巴航工业位于巴西圣若泽杜斯坎普斯的组
装线已经准备从几个国家的供应商中接收用于生产 E190 E2 喷
气飞机的零部件，第一架 E190 E2 将于 2018 年投入运营。根据
巴航工业的计划，公司将在 2019 年推出 E195 E2 喷气飞机，在
2020 年推出 E175 E2 喷气飞机。
在葡萄牙埃武拉，当地公司已经开始生产机翼、前机身和中
部机身零件。为 E190 E2 喷气飞机提供发动机的普惠（Pratt &
Whitney）公司已开始组装第一台发动机，计划于下半年进入试
验和认证阶段。
June 15 — The first E-Jets E2 model, an E190 E2, will begin to take
shape in the coming months at the factory in Sao Jose dos Campos, Sao
Paulo.The assembly line is ready to receive sets of parts from suppliers
in several countries in order to begin manufacturing the E190-E2,
which will be the first of the second-generation jets to go into operation,
in 2018, to be followed by the E195-E2, in 2019, and the E175-E2, in
2020.
The global supply chain begins with Embraer itself, which is producing
components for the wings, forward fuselage and the central fuselage in
Evora, Portugal. Pratt & Whitney, which provides engines for the E190
E2, has begun assembling the first engine and is preparing to go into
the test and certification campaign phase during the second half of this
year.
全球商用航空市场快讯Global Commercial Aviation News
April 15 – Embraer has received another
international recognition. The Crystal
Cabin Award, in the category “Industrial
Design & Visionary Concepts”. The
interior of the cabin of the E-Jets E2 won
the award, given in Hamburg, Germany,
during the Aircraft Interiors Expo. The
new concept, developed in partnership
with the PriestmanGoode design company,
from Britain, incorporates a series of
innovations that differentiate the E2, which
is the second generation of the E-Jets
family of commercial jets, from all of its
competitors.
13
www.embraer.com.cn
2015 年 6 月 15 日 — 巴西航空工业公司公布了 2015-2034 年市
场展望，对未来二十年市场上的飞机交付情况进行了详细预测。
预测报告主要关注 70-130 座级机型，其总价值届时将达 3000
亿美元。巴航工业预测，未来二十年将向市场交付 6350 架喷
气飞机，其中包括：70-90 座级 2250 架，90-130 座级 4100 架。
截至 2034 年，全球服役的 70-130 座级喷气机将从 2014 年的
2590 架增长至 6490 架，成为所有座级级别中增长速度最快的
细分市场。新交付飞机数量的 39% 将被用于替换老旧飞机，其
余 61% 则为满足市场新增长需求。
2015 年 6 月 15 日 — 巴航工业与 Aircastle 有限公司的子公司
Aircastle 控股有限公司在第 51 届巴黎航展上签订 25 架 E-Jet
E2 喷气机的确认定单，定单包括 15 架 E190 E2 喷气机、10 架
E195 E2 喷气机 , 以及额外 25 架（包括 15 架 E190 E2 喷气机
和 10 架 E195 E2 喷气机）的购买权，将所有潜在定单的数量
增至 50 架。此次交易将纳入巴航工业 2015 年第二季度定单储
备。
2015 年 6 月 15 日 — 在第 51 届巴黎航展上，巴西航空工业公
司宣布与美国联合航空公司（United Airlines）签署协议，为美
国联合航空机队增购 E175 喷气飞机。该协议包括 10 架飞机的
确认定单，该订单将纳入巴航工业 2015 年第二季度的定单储
备中。此外，巴航工业希望，在近期，联合航空或其运营商联
合快捷航空可将 18 架飞机的意向订单转为确认定单。根据当
前目录价格，10 架确认定单的估值为 4.44 亿美元。
2015 年 6 月 15 日 — 在第 51 届巴黎航展上，巴西航空工业公
司和美国天西航空集团 (SkyWest) 宣布签订 8 架 E175 喷气机
的确认定单。根据与阿拉斯加航空公司签署的运力购买协议
（CPA），飞机将由天西航空公司（SkyWest Airlines）运营飞行。
根据 2015 年的目录价格，定单总值达 3.55 亿美元，将计入巴
航工业 2015 年第二季度定单储备。
June 15 — Embraer and SkyWest, Inc. announced at the 51
International Paris Air Show a firm order for eight E175 jets. The
aircraft will be flown by SkyWest Airlines under a Capacity Purchase
Agreement (CPA) with Alaska Airlines. The value of the contract is
estimated at USD 355 million based on 2015 list prices.
June 15 – Embraer released its 2015-2034 Market Outlook which
details forecasted deliveries of new aircraft over the next twenty years.
The report focuses on the 70 to 130-seat capacity category, which
is valued at US$300 billion during that period. Embraer projects
deliveries of 6,350 jets — 2,250 units in the 70 to 90-seat segment and
4,100 in the 90 to 130-seat segment.
The number of 70 to 130-seat jets in service will increase from 2,590
in 2014 to 6,490 in 2034, the fastest growing segment. Replacement
of ageing aircraft will represent 39% of new deliveries and 61% will
represent new demands.
June 15 – Embraer and Aircastle Holding Corporation Limited,
which is a subsidiary of Aircastle Limited announced at the 51st
International Paris Air Show a firm order for 25 E-Jets E2, consisting
of 15 E190 E2s and 10 E195 E2s with an additional 25 purchase
rights for 15 E190 E2s and 10 E195 E2s, bringing the total potential
order to up to 50. The transaction will be included in Embraer's 2015
second-quarter backlog.
June 15 – Embraer announced at the 51 International Paris Air Show
an agreement with United Airlines to add E175 jets to the United
Express fleet. The agreement consists of 10 firm orders, which will be
included in Embraer's 2015 second-quarter backlog. Embraer expects
that United or one of its carriers United Express will convert options for
18 aircraft to firm orders soon. The 10 firm orders have an estimated
value of US$444 million based on current list price.
2015 年 5 月 18 日 — 巴西航空工业公司公务航空部宣布：刚进
入市场的莱格赛 500 中型公务机今年在同级别机型中荣创四项
速度世界新记录。
这些记录一经美国国家航空协会（NAA）确认为美国记录，将
提交至位于瑞士的国际航空联合会认定为世界纪录。在四段速
度记录航行中，莱格赛 500 均在符合 NBAA IFR 的燃油备份条
件下完成。
全球公务航空市场快讯Global Executive Aviation News
2015 年 5 月 19 日 — 巴西航空工业公司今日宣布与德国汉堡
航空公司签署了一份莱格赛 650 大型喷气公务机的采购协议。
作为一家德国商业包机运营商，汉堡航空公司业务覆盖欧洲、
俄罗斯及中东地区。
本次交易后，汉堡航空运营的巴航工业飞机机队将增至六架，
其中包括：五架莱格赛 600/650 及一架飞鸿 300。该架莱格赛
预计将于 2015 年第三季度交付。
May 19 – Embraer Executive Jets announced that a purchase
agreement was signed with Air Hamburg for a Legacy 650. With
this acquisition, the Germany-based business charter operator,
which serves European, Russian and Middle East destinations,
expands its Embraer fleet to six aircraft — five Legacy 600/650 and one Phenom 300. The delivery of this aircraft is scheduled for the
third quarter of 2015.
2015 年 5 月 19 日 — 巴西航空工业公司宣布与黎巴嫩中东航
空公司 (MEA) 签署了一架莱格赛 500 中型喷气公务机的确认定
单和一架莱格赛 500 的意向订单。预计交付日期为 2015 年第
四季度。
中东航空公司是黎巴嫩的国家航空公司，目前正筹建可提供包
机服务的商务航空公司，运营基地设在公司总部贝鲁特的拉菲
克 • 哈里里国际机场。
May 19 – Embraer Executive Jets announced that Middle East
Airlines – Airliban (MEA) has placed an order for one midsize
Legacy 500 and an option for a second aircraft of the same model.
The delivery of this aircraft is scheduled for the fourth quarter
of 2015. MEA, the national airline of Lebanon, is establishing
a business jet company to offer charter flights, with the base
of its operations at its corporate headquarters, at Rafik Hariri
International Airport in Beirut.
May 18 – Embraer Executive Jets announced that the Legacy
500, its new midsize business jet that just entered the market, has
already set four world speed records for its class, this year.
O n c e t h e N a t i o n a l
Aeronaut ic Associat ion
(NAA) has confirmed each flight as a US record, the figures will be sent to the Federation Aeronautique Internationale in Switzerland for recognition as world records. In all four speed
record flights, the Legacy 500 completed the mission with NBAA IFR fuel reserves.
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2015 年 6 月 23 日 — 巴西航空工业公司公务航空部今日宣布，阿联酋
国家航空公司阿提哈德航空全资子公司阿提哈德飞行学院，与巴航工业
签订了四架飞鸿 100E 超轻型喷气公务机确认定单及三架承诺定单。
根据当前目录价格，如所有承诺订单转换为确认定单，交易总价值将达
3000 万美元。预计第一架飞机将于 2016 年第一季度开始交付给阿提哈
德飞行学院。
巴航工业四架全新飞鸿 100E 喷气公务机的交付将使阿提哈德飞行学院
训练机队的数量达 20 架，目前该机队拥有 16 架单引擎螺旋桨飞机。
June 23 – Embraer Executive Jets announced today that Etihad Flight
College, a wholly-owned subsidiary of Etihad Airways, the national airline of
the United Arab Emirates, has signed a purchase agreement for four Phenom
100E jets, and options for three additional aircraft of the same model.
Based on current list prices the deal is valued at about US$30 million, if all
options are exercised, and deliveries of the aircraft to Etihad Flight College
will start in the first quarter of 2016.
The delivery of the four new Embraer Phenom 100E jets will bring the
number of aircraft in the trainer fleet to 20, which is currently composed of 16 single-engine propeller aircraft.
2015 年 7 月 30 日 — 巴西航空工业公司发布了 2015 年
上半年财报，披露了公司上半年的各项财务数据。巴航
工业的半年报截止日期为 2015 年 6 月 30 日。
上半年，巴航工业共交付了 27 架商用飞机和 45 架公务
飞机（含 36 架轻型飞机及 9 架大型飞机），同时，从年
初到上半年截止，巴航工业共获得了 124 架确认订单。
至此，巴航工业的确认定单储备达到了 229 亿美元，创
历史新高。
July 30 – Embraer released its interim financial report
on June 30, presenting the financial data of its first half
financial year ended June 30, 2015.
During the first half of 2015, Embraerdelivered 47
commercial jets and 45 executive (36 light and nine large)
jets, and it has announced a total of 124 firm orders year-to-date.
The Company's firm order backlog reached US$22.9 billion, the highest in Embraer's history.
2015 年 5 月 19 日 — 巴西航空工业公司公务航空部于 5 月
18 日至 21 日在瑞士日内瓦 Palexpo 展览中心举办的第 15 届
EBACE（欧洲公务航空展）上展示了其获得多个奖项的公务
机产品组合。公司在静态展上展示了其全线公务机产品，包
括入门级的飞鸿 100E 超轻型公务机、飞鸿 300 轻型公务机、
莱格赛 450 中轻型公务机、莱格赛 500 中型公务机、莱格赛
650 大型公务机及世袭 1000E 超大型公务机。
值得一提的是巴航工业首次展示了最新莱格赛 450 中轻型喷气
公务机。莱格赛 450 的研发正如期推进，并预计将于 2015 年
第四季度投入运营。
May 17 – The Embraer Executive Jets’ newest mid-light jet, the
Legacy 450, is making its European debut at the 15th European
Business Aviation Convention and Exhibition (EBACE). The aircraft
landed at Geneva International Airport and will be on the static display
at Geneva's Palexpo Exhibition Center, in Switzerland.
The development of the Legacy 450 is advancing on
schedule, with its entry into service expected in the
fourth quarter of 2015.
www.embraer.com.cn
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5月 15 日，哈尔滨安博威工厂内设站位开始对第四架莱
格赛 650（序列号：1222）进行家具安装调试工作。截
止到 6 月 11 日，内设团队已经完成了全部家具的安装调试
以及相关测试，并完成了内设站位终检的检验工作。其中，
家具班组完成了前厨房、娱乐柜、书橱、升降会议桌、长
沙发及边柜等部分的安装及调试工作；板材班组完成了窗
户面板、顶棚板等部位的照配和安装以及地毯的铺设工作。
6 月 12 日，第四架莱格赛 650 转入喷漆站位对飞机表
面的线条进行喷涂，喷漆之后的飞机更显大气。7 月 4 日，
飞机返回内设站位，内设站位员工仅用 3 天时间就排除了
终检过程中发现的所有故障，为飞机 7 月 15 日的冷浸飞行
奠定了坚实的基础。
与此同时，第五架莱格赛 650 公务机（序列号：1228）
于 6 月 1 日正式启动机身对接工作，并于 6 月 19 日对接完
成。随后铆接站位的员工开始进行机身铆接工作，目前已
经完成整体工作的 50%。
哈尔滨安博威参加国际航空航天质量组织会议HEAI Attended the International Aerospace Quality Group Meeting
In April 2015, the International Aerospace Quality Group (IAQG)
held its spring meeting and general assembly in Chengdu, China. The
meeting was once hosted by China in 2004. Maury Lima and Gao Lei
from HEAI's Quality Department attended the meeting
IAQG is a high-profile international forum designed for executives
and senior professionals from the world's leading companies to discuss
strategies to enhance quality management among the aeronautics,
space and defense industries. The organization aims to improve quality,
guarantee timely delivery and manage cost throughout the supply chain.
IAQG has three regional representative offices: the Americas (AAQG),
Europe (EAQG) and Asia Pacific (APAQG). Embraer headquarters is
a member of AAQG. HEAI has been a council member and an active
participant since 2007.
国际航空航天质量组织（IAQG）春季会议和全体
成员大会于 2015 年 4 月在成都召开。该会议曾
于 2004 年在中国举办过一次。哈尔滨安博威质量部经
理毛里和质量部接收检验主管高蕾出席了此次会议。
国际航空航天质量组织是世界一流航空、航天和
国防工业企业共同探讨质量管理战略的最高级别的国
际论坛。该组织的使命是改进质量，准时交货，以及
管理整个供应链的成本。
IAQG 有三个地方性组织 ：美洲地区的代表组织
AAQG、欧洲地区的代表组织 EAQG 和亚太地区的代
表组织 APAQG。巴航工业总部是 AAQG 的成员单位。
哈尔滨安博威于 2007 年成为 APAQG 理事会成员和积
极参与者。
On May 15th, the HEAI Interior Team started the furniture
installation for the 4th Legacy 650 (SN.1222). As of June 11th,
the team had already completed all of the installation work and testing
of the furniture. The Furniture Team has completed the installation and
adjustment of the galley, entertainment cabinet, bookshelf, conference
table, couch and side cabinet. Additionally, the Panel Team has finished
selecting and installing the window panels and ceilings and has laid the
carpet.
On June 12th, the fourth Legacy 650 was transferred to the Paint Team.
The aircraft looks more elegant after the paint scheme is complete. On
July 4th, the aircraft was transferred back to the Interior Team, where
they finished troubleshooting within three days and readied the aircraft
for the cold soak flight on July 15th.
Meanwhile, the fuselage junction for the 5th Legacy 650 (SN. 1228)
started on June 1st and came to a close on June 19th. At that time, the
next team started the riveting work, which is now over 50% complete.
哈尔滨安博威莱格赛650生产顺利推进Production Progresses on the 4th and 5th Legacy 650
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www.embraer.com.cn
为了进一步改进和优化公司流程，同时鼓励员工针对
公司的业务提出改进方案，哈尔滨安博威于 2014 年
5 月 6 日开展了金点子项目。金点子项目主要围绕三个方面
展开：持续节约成本，提高环境与职业健康安全，以及坚
持“以人为本”的理念，持续改善工作环境，提高工作效率。
在哈尔滨安博威开展金点子项目一年多的时间里，员工共
提出了 209 个改进方案，其中 48 个方案已经付诸实施。
6 月 19 日，公司举办活动庆祝五月份的 4 个金点子项
目实施并完成。它们是生产部刘智提出的“复合材料快速
修补”和“节省喷漆过程中的瑞道林制剂”点子，生产部
杜成旭提出的“优化风挡加温元器件保护盖的安装顺序”
点子，以及生产部王伟前提出的“铆接站位飞机内部工具
架的改进”点子。
与此同时，为了鼓励员工为优化公司流程做出更多的
贡献，公司提升了金点子项目的奖励标准，以此表示对提
出优化方案员工的认可。经过员工代表们的认真挑选，共
有涵盖健身器材、工具、户外旅行用品以及家电产品在内
的四大类 18 种奖品入围 2015 年金点子项目的奖品库。
金点子项目大大激发了员工们提出改进方案的热情，
公司相信，以后会有越来越多的员工实施并完成金点子项
目，而更多的改进方案也会使金点子项目本身更加完美。
正如此项目启动时领导所提出的：别忘了即使是一个简单
的小点子，也会使你在你的领域与众不同！
In bid to encourage employees to take a proactive stance in
improving and optimizing the company's processes, HEAI
initiated the “Good Idea Program” on May 6, 2014. This program
encourages improvements in three areas: cost reduction, occupational/
environmental safety and working conditions.
Since the implementation of this program, 209 ideas were proposed,
48 of which have been implemented since 4 May 2015. This
included proposals for a “quick repair for composite material”
and“saving ridoline in painting” proposed by Liu Zhi from the
Production Department; “windshield protection cover install sequence
optimization” proposed by Du Chengxu from the Production
Department, and “tool shelf inside ACFT” proposed by Wang Weiqian
from the Production Department.
A celebration ceremony was subsequently held by HEAI on 19 June
2015 to recognize the contributors of the Good Idea Program. The
contributors were pleasantly surprised when they were rewarded with
gifts such as fitness equipment, tools, outdoor supplies, and home
appliances.
The Good Idea Program has triggered much enthusiasm among
employees and has motivated them to find ways to enhance processes
at work. As we say, even a simple idea can make a big difference!
哈尔滨安博威“金点子”项目为工厂熠熠增辉Good Idea Program: Empowering Employees to Enhance Processes at the Workplace
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支线航空，其势无穷
九层之台，起于累土。没有支线市场的健康发展，
何谈整个行业的持续繁荣。回顾巴航工业在中国
的 15 年历程，扎根支线、服务支线一直是公司默默践
行的理念。
18
如今，巴航工业已经成为支线飞机市场的引领者 ：
截止到 2015 年 8 月 20 日，巴航工业已经在中国商用飞
机市场上累计获得 188 个确认订单，持续以高达 80% 的
市场占有率继续领跑中国支线航空市场。
回顾 2015 年上半年，巴航工业在中国支线航空市
场可谓战绩辉煌 ：运营商队伍再添一员 — 北部湾航空 ；
与天津航空签署了 22 架飞机的最终销售协议 ；与多彩
贵州航空有限公司签署了 17 架 E190 喷气飞机订单。
中国幅员辽阔，地势复杂。在许多偏远地区，地面
交通极为不便，公路铁路修建成本高昂。而支线航空以
点对点的方式迅速打通空中通道，提高了客货运输效率，
降低了运输成本。
而今，巴航工业的 ERJ145 和 E190 飞机服务于国内
外的 120 多个机场，400 多条航线，为地方经济的腾飞
开辟了一条条空中大道。
雄关漫道真如铁，而今迈步从头越。巴航工业 E-
喷气系列飞机已经在中国大地的上空抢占了先机，而未
来，每一位巴航工业人都会砥砺向前，开创新篇章！
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www.embraer.com.cn
Without a healthy regional aviation industry, there
is no way to build a sustainable aviation industry
in China. Looking back at the 15 year history of Embraer
China, Embraer has always been a resolute supporter of
regional aviation.
Today, Embraer is the leader in the regional aviation market
in a true sense, with 188 confirmed orders from the Chinese
regional aviation market, which accounts for over 80% of
the total market share.
The first half of 2015 highlights the commercial jet success
of Embraer China. The Company has welcomed GX Airlines
into the Embraer family, signed a final agreement for 22
aircraft with Tianjin Airlines and secured an order with
Colorful Guizhou Airlines for 17 E190s.
China is a country with complicated geographic conditions,
and in some remote areas, ground transportation is still
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difficult and time-consuming, so regional aviation is
very important to the local economy. It offers direct and
quick connections between cities and facilitates cargo and
passenger transportation.
Now Embraer aircraft serve over 120 airports and more than
400 routes, opening fast development tracks for the local
economy.
No matter how big the obstacles we have conquered or how
spectacular our previous achievements were, those are in
the past and the future is a blank slate for us. I believe every
Embraer employee will demonstrate great dedication and
make strides into a brighter future!
Ride the Enormous Potential of Regional Aviation
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E - 喷气系列飞机 ：支线航空的不二之选 E-Jets: the Ultimate Choice of Regional Airlines
China is a country with a vast territory and complex terrain, and
many remote places are not yet connected by air traffic. If airlines
directly use big planes to fly these routes, they may put their profit
at stake due to the limited passenger flow.
Embraer E-Jets offers a perfect solution for this problem. With
a capacity ranging from 70 to 130 seats, E-jets can guarantee
relatively high seat occupancy when passenger numbers is low.
Apart from that, their ideal economy and comfortability, which are
comparable to the mainline aircraft, makes it possible for airlines to
further reduce costs and attract passengers.
When it comes to new air routes, Embraer E-jets also have their
unique advantages. Usually, E-Jets can break balance easier due to
lower capacity and reasonable range, compared with bigger aircraft
中国幅员辽阔，地势复杂。很多偏远地区尚未通航。
但是如果直接用大尺寸的飞机执飞这些航线，会因客流量
有限而使航班上的很多座位处于空闲状态，降低航空公司
的盈利性。
而巴航工业 70-130 座级的 E- 喷气系列飞机则能很好
的解决这个问题 ：在乘客数量相对低的情况下仍能保持较
高的客座率，再加上其足以媲美干线机型的高经济性及舒
适性，为航空公司进一步控制成本、吸引乘客提供了可能。
巴航工业的支线飞机在开辟新航线上也有高座级飞机
不可比拟的优势。新航线在运营初期，通常不会有像干线
一样的大客流保证，因此采用座级、航程合理的 E- 喷气
系列飞机则能以较少的旅客数量和高上座率达到盈亏平
衡，大大降低开辟新航线的风险。
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with more seats. So E-jets encourage airlines to explore new routes
by lowering the risks.
Currently, Embraer has five operators in China: Tianjin Airlines,
China Southern Airlines, Hebei Airlines, Colorful Guizhou Airlines
and GX Airlines. So far Embraer's ERJ145 and E190 fleets are
serving more than 120 domestic and overseas airports, on more
than 400 routes, making more and more contributions to to the local
economy.
On May 19, Embraer and Tianjin Airlines, a subsidiary of HNA
Group, signed a final agreement for the sale of 22 aircraft. The
contract, with an estimated value of US$1.1 billion at current list
prices, comprises 20 E195s and two E190 E2s. The agreement
between the two companies for 40 aircraft was previously
announced during Chinese President Xi Jinping's State visit to
Brazil, in July 2014. The remaining 18 E190 E2 will be part of a
second approval by the Chinese authorities in a later stage.
The first E195 will be delivered in 2015, and the first E190 E2 is
目前，巴航工业已经在中国拥有五个支线航空运营商：
天津航空，中国南方航空，河北航空，多彩贵州航空以及
北部湾航空。巴航工业的 ERJ145 和 E190 飞机正服务于
国内外的 120 多个机场，400 多条航线，为地方经济的建
设添砖加瓦。
2015 年上半年，巴航工业在中国支线航空市场捷报
频传 ：5 月 19 日，巴西航空工业公司和海南航空集团子
公司天津航空公司签署了一项 22 架飞机的最终销售协议。
价值约为 11 亿美元，包括 20 架 E195 和两架 E190 E2。
此前，在中国国家主席习近平 2014 年 7 月对巴西进行国
事访问期间，两家公司曾宣布签署 40 架飞机销售协议。
其余 18 架 E190-E2 将在获得相关政府批准后列入第二期
协议。
首架 E195 将于 2015 年交付，首架 E190 E2 计划于
2018 年交付。该定单将纳入巴航工业 2015 年第二季度储
备定单。天津航空目前是亚洲地区最大的 E- 喷气系列飞
机机队的运营商。
22
此外，在 6 月 15 日至 21 日举办的第 51 届巴黎航展上，
巴西航空工业公司共计获得 50 架商用飞机确认定单和 53
架承诺订单。其中包括多彩贵州的 7 架 E190 确认定单及
10 架承诺订单 ；美国 SkyWest 航空公司的 8 架 E175 确认
定单；美联航的 10 架 E175 确认定单，18 架 E175 承诺订单；
美国商用航空租赁公司 Aircastle 则选择了 E2 大家庭的成
员 — 15 架 E190 E2 和 10 架 E195 E2，以及 25 架 E-Jets
E2 的承诺订单。
在巴黎航展上，巴航工业的 E-Jets E2 系列飞机引起
了客户和公众的极大关注，现场静态展示的实体客舱模型
也吸引了诸多观众。
值得关注的是，此次航展上贵州省第一家本土所有航
空公司 — 多彩贵州航空有限公司备受瞩目。多彩贵州航
空有限公司与巴航工业签署了 17 架 E190 喷气飞机订单
包括 7 架确认定单（将列入 2015 年第二季度定单储备）
和 10 架意向订单。按当前目录价格估算，该协议价值将
达 8.34 亿美元。首架飞机预计将于 2015 年年内交付。
scheduled for delivery in 2018. This order will be incorporated
in Embraer's 2015 second quarter backlog. Tianjin Airlines is
currently the operator of the largest fleet of E-Jets in Asia.
At the Paris Air Show, Embraer Commercial Aviation continued
its strong momentum by announcing 50 firm orders for its
narrowbody jets worth a total of US$2.6 billion, along with an
additional 53 options. The orders came from China’s Colorful
Guizhou Airlines, United Airlines, Alaska Airlines (ordered by
SkyWest Inc) and aircraft lessor Aircastle. The orders consisted
of current generation E-Jets as well as the E-Jets E2.
On top of that, the E-Jets E2 cabin mockup was on display to the
media and Embraer's guests. The E-Jets E2 is scheduled to enter
into service from 2018 onwards and currently has 640 orders and
commitments, of which 267 are firm.
A notable deal was the Colorful Guizhou Airlines, the first
locally-owned airline in China's Guizhou Province.The company
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近期，巴航工业又一次引领了潮流，向业界提供了崭新的视角，
贡献了支线航空成功的新秘诀 ：相比单座成本，单座利润是一个更
为科学全面的衡量标准。简单的机票价格战也许可以暂时提高客座
率，但降低了航空公司的利润，也并非可持续的商业模式，更不能
使投资者受益。
麻省理工学院 MIT 和美国 PODS 研究机构进行的模拟试验结果
表明 ：比较 110 座级和 170 座级的飞机，110 座级的单座利润通常
更高，差距可达到 30%。
而 E- 喷气系列飞机的大小和座级恰好处于很多市场需求的最佳
范围，这些合适尺寸的机型比大型喷气飞机上座率更高，而且能为
乘客提供更好的旅行体验。比如采用 2+2 无中间座位的客舱布局并
使更宽的中间过道成为现实，不仅为乘客提供了更好的舒适体验，
也为空乘人员提供了更通畅的服务通道。
E-Jets E2 的推出，又将现有的 E- 喷气系列飞机的效率提升至
一个新的水平，航空公司的燃料成本和维护成本进一步降低，而飞
机的单座利润优势更加明显。
signed a contract with Embraer to order 17 E190s,
including seven firm orders, which will be included
in Embraer's 2015 second-quarter backlog, and
10 options and has an estimated value of US$834
million at the current list price if all options are
exercised. The first aircraft is scheduled for delivery
in 2015.
Recently, Embraer shared its unique perspective by
releasing its New Metrics of Success. That is: profit-
per-seat is a more scientific metrics to evaluate
airline success than the current popular cost-per-seat
method. Embraer believes that lower ticket price
might attract more passengers temporarily, but it
will eventually lower profit and will not sustain the
airlines, nor will benefit the investors.
Researches done by MIT and PODS show that the
per-seat-profit of an 110-seat aircraft is usually
higher than that of a 170-seat, with a disparity of up
to 30%.
The size and seat capacity of E-Jets responds best
to the market demands, and help airlines improve
passengers' traveling experience through designs
such as 2+2 seat arrangement which provides bigger
space for passengers as well as bigger aisle room for
flight attendants.
E-Jets E2 further lowers the fuel and maintenance
cost, and brings the aircraft efficiency to a new
level. Therefore, the average per-seat-profit is more
evident.
In June this year, Embraer released its 2015-2034
Market Outlook which details forecasted deliveries
of new aircraft over the next twenty years. It forecast
that China will deliver 1,020 70 to 130-seat jets
during this period, which accounts for 16% of the
world total.
110-SEATER LEADS TO BOTHHIGHER REVENUE PER SEATAND PROFIT PER SEAT.
30%
20%
53%
REVENUE AND PROFITPER SEAT COMPARISONS
REVENUE/SEAT – COST/SEAT = PROFIT/SEAT
110-SEATER 170-SEATER
DIFFERENCE
DIFFERENCE
DIFFERENCE
24
“As the number of passengers grows in China, these E195s will
be very important to support Tianjin Airlines’ strategy to meet
this demand. We are very satisfied with the E190 fleet that we are
currently operating and we are sure that the new airplanes will
allow us to achieve our development objectives.”
— Du Xiaoping, President of Tianjin Airlines
Tianjin Airlines is the launch customer of the E190 in China
and operates the largest E-Jets fleet in Asia with 45 E190s in its
fleet. It is also the first carrier being appointed as an Authorized
Service Center for Embraer aircraft in China. Recently, the carrier
announced to install Embraer AHEAD-PRO system for all its
E190s, becoming the first user of this system in China.
“中国旅客数量逐年增加，因此这批次 E195 飞机对
于满足天津航空的发展战略具有十分重要的意义。我们对
目前运营的 E190 飞机十分满意，同时也坚信 ：这批新引
进的飞机对于我们完成发展目标，会起到促进作用。”
— 杜小平 , 天津航空有限责任公司董事长
来自客户的点评 ：赞不绝口 Compliments from Customers
天津航空是 E190 在中国的首家客户，运营 45 架
E190 喷气飞机，在亚洲拥有最大的 E- 喷气系列飞机机队。
同时天津航空也是首家被指定为巴航工业机型在中国的授
权服务中心的航空公司。今年 5 月，天津航空宣布为其运
行的 E190 安装巴航工业 AHEAD-PRO 系统，成为中国首
家使用该系统的用户。
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“We are pleased to secure additional Embraer aircraft to fly in
partnership with Alaska Airlines. We appreciate our long-standing
relationship with Embraer and we will continue to follow the
development of the product.”
— Russell “Chip” Childs, President, SkyWest, Inc.
SkyWest is the largest regional airline group in the world and is
the parent company of SkyWest Airlines and ExpressJet Airlines.
Both companies have long histories with Embraer and were early
customers of the Embraer EMB-120 Brasilia turboprop aircraft. In
a separate deal with Embraer announced in June of 2013, SkyWest
became the launch customer for the E175 E2, ordering 100 aircraft
with 100 additional options. Deliveries will begin in 2020.
“非常高兴再次订购巴西航空工业公司的飞机用于阿
拉斯加航空公司的执飞任务，我们非常珍惜与巴航工业建
立的长期合作关系，将继续关注 E175 产品。”
— 天西航空集团总裁罗素 • 蔡尔兹
天西航空集团是全球最大的支线航空集团，也是天西
航空公司（SkyWest Airlines）和美国快捷航空（ExpressJet
Airlines）的母公司，两家公司与巴航工业的合作由来已久，
也是巴航工业 EMB-120“巴西利亚”涡桨机的早期客户。
2013 年 6 月，天西航空集团签订了 100 架 E175 E2 喷气
飞机的确认定单以及 100 架飞机的承诺订单，成为 E175
E2 喷气飞机的启用客户。飞机将于 2020 年开始交付。
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“We're glad to establish a partnership with Embraer, a company that has
a leading role in global regional aviation industry. Colorful Guizhou
Airlines will be both a regional carrier and a trunk carrier, in a low-cost
basis. We will target regional cities in Guizhou but will also explore the
domestic and the global markets. The E190 fleet and our cooperation with
Embraer will surely accelerate the development of the aviation industry
and boost the economy of Guizhou.”
— Zhai Yan, Chairman of the Guizhou Industrial Investment (Group)
Co., LTD and Chairman of Colorful Guizhou Airlines
Colorful Guizhou Airlines is Embraer's fifth E-Jet customer in China and
the first in Southwest China.
It plans to inaugurate service this year. Established by the Guizhou
Industrial Investment (Group) Co., LTD, it mainly targets cities in
Guizhou and the neighboring provinces.
Its entrance marks the end of no-local-airline era in Guizhou.
“十分荣幸和位居全球支线航空领先地位的巴西
航空工业公司建立合作伙伴关系。多彩贵州航空公司
是一家定位为‘干支结合’的低成本航空公司。我们
在立足贵州支线航空市场的同时，也面向全国、走向
世界。本次 E190 喷气飞机加入运营机队及与巴航工
业的合作 , 必将促进贵州航空业和经济社会发展。”
— 翟彦 , 贵州产业投资 ( 集团 ) 有限责任公司董事长
兼多彩贵州航空有限公司董事长
多彩贵州航空有限公司将成为巴航工业在中国第
五家运营 E- 喷气系列飞机的客户，亦是巴航工业在
中国西南地区的首家客户。该公司将于 2015 年年内
开始运营。该航空公司由贵州产业投资 ( 集团 ) 有限
责任公司牵头筹建，将主要面向贵州省内城市及其周
边省份。多彩贵州航空有限公司的成立，结束了贵州
省没有本地航空公司的历史，并将促进中国西部地区
支线航空的发展。
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“Embraer's new E2 is an exciting new aircraft
family that builds on the success and large
global customer base of the current generation
E-Jets while offering airlines significant new
operating efficiencies and benefits. We see
the E2s as the clear category leader and are
excited about the excellent investment value
this opportunity represents. We are also
pleased to expand on the warm relationship
Aircastle has enjoyed with Embraer for many
years and, indeed, are attracted to their strong,
collaborative approach to working with
lessors.”
— Ron Wainshal, CEO, Aircastle
Aircastle Limited acquires, leases and sells
commercial aircraft to airlines throughout the
world. As of March 31, Aircastle's portfolio
consisted of 152 aircraft leased to 54 customers
in 34 countries.
“巴航工业的新型 E-Jets E2 系列喷气飞机是新款飞机系列，基于目前
E- 系列喷气飞机的成功经验和庞大的全球客户基础，提高了航空公司的运
营效率和收益。E2 系列喷气飞机被视为同级别飞机的领先者，我们非常看
好该机型带来的投资价值。我们被巴航工业与租赁商有力的合作方式所吸
引，同时也非常高兴 Aircastle 与巴航工业多年的合作关系能进一步加深。”
— Aircastle 公司首席执行官罗恩 • 怀恩谢
Aircastle 有限公司向全球航空运营商提供商用飞机收购、租赁和销售
服务。截至 2015 年 3 月 31 日，Aircastle 已向 34 个国家的 54 位客户租赁
了 152 架飞机。
“We are thrilled to add more E175 to the regional fleet. They will
be used to primarily replace older, less efficient 50-seat regional
jets while providing an improved passenger experience.”
— Ron Baur, Fleet Management VP, United Airlines
“很高兴再次增购 E175 喷气飞机列入其地区机队。该
机型将主要代替原效率较低的 50 座级的支线喷气客机，
同时为乘客提供升级体验。”
— 美联航机队副总裁罗恩 • 鲍尔
美国联合航空公司（United Airlines）和联航快运
（United express）的日均航班量约 5000 架次，遍布六大
洲的 373 座机场。2014 年，两家航空公司运营近 200 万
次航班，搭载 1.38 亿乘客。联合航空航班网络，覆盖美
国大陆枢纽芝加哥、丹佛、休斯顿、洛杉矶、纽约 / 纽瓦克、
旧金山和华盛顿，运营近 700 架干线航班。
United Airlines and United Express operate nearly 5,000 flights a
day to 373 airports across six continents. In 2014, they operated
nearly 2 million flights carrying 138 million customers. United
is proud to have the world's most comprehensive route network,
including US mainland hubs in Chicago, Denver, Houston, Los
Angeles, New York/Newark, San Francisco and Washington, D.C.
United operates nearly 700 mainline aircraft.
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巴西航空工业公司 2015 年中国商用飞机用户年
会于 5 月 25 日至 26 日在中国天津召开。来自
E- 喷气系列飞机的中国用户及租赁公司客户代表、
中国民航局及中国民用航空维修协会的嘉宾、巴航
工业总部及大中华区代表、以及巴航工业供应商的
代表们参加了本届年会。巴航工业 2015 年营运人安
全会议（EOSM）同期召开。
本届年会是巴航工业在中国举办的第十三届年
会。今年年会继续秉承巴航工业客户支援及服务的
核心宗旨，即不遗余力地支持客户“持续提升飞机
可利用性、优化运营成本、增强产品竞争性”。会议
期间，公司与与会嘉宾就如何提升在役机队的工程
技术管理水平、分享飞行运行经验、提高航材备件
保障水平及优化机队维护成本等议题展开了讨论。
此外，公司也为中国用户详尽介绍了近年中国支线
航空市场的发展现状与未来展望，并推介了公司于
2013 年推出的 E-Jets E2 系列飞机。
巴航工业2015年中国商用飞机用户年会精彩回顾
The 2015 Embraer China Commercial jets Operators Conference (EOC)
was held on May 25th and 26th in Tianjin, China. Guests included
officials from the Civil Aviation Administration of China and Civil Aviation
Maintenance Association of China, E-Jets clients and leasing companies,
delegates from Embraer's headquarters and Embraer China, as well as
suppliers.
The mission of the conference is consistent with Embraer's customer support
and service values, which are focused on the improvement of aircraft
availability, cost reduction and product development.
This year, topics included how to improve the engineering and technical
management of the in-service fleet, flight operations, spare parts management,
and maintenance cost optimization. Embraer also shared its Chinese regional
aviation market overview and promoted the E-Jets E2 family, which was
launched in 2013.
During the conference, the company introduced the Embraer E-Solutions
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2015 Embraer China Commercial Jets Operators Conference Overview
customer support service package, in order to improve the
information-exchange system between Embraer and its clients.
The conference also featured an interactive booth to demonstrate
the applications of the Embraer E-Solutions package.
Guan Dongyuan, Embraer Senior Vice President and President
of Embraer China, said, “This year, Embraer is celebrating its
15th anniversary in China. After over 10 years of unremitting
efforts, Embraer's commercial aircraft represent over 80% of
the regional aviation market in China. We hope to build the
Operators Conference into a platform through which Embraer,
government leaders, clients, and suppliers can share their
experiences and information, so that we can better operate the
Embraer fleet and better serve our clients.”
Siu Ying Yeung, Chief Operating Officer of Embraer China,
said,“Embraer is continuously expanding its commercial
jet fleet in China, which requires better customer service and
support. We hope, via the Operators Conference, we can
better satisfy the needs of our clients, as well as facilitate the
company's business development.”
年会期间，公司还全面介绍了巴航工业 E-Solutions 客户支
援综合服务包的内容及具体功能，利用和拓展了巴航工业客户
支援和电子商务支援平台，建立和完善了与客户全天候信息交
流和分享的专业沟通通道，力求实现对客户机队运行状态的实
时监控，进一步提升售后服务的高效性和便捷性。同时，公司
在年会现场设置了 E-Solutions 互动展台，以最直观的方式向
与会嘉宾演示了巴航工业 E-Solutions 服务包中各项具体服务
的应用和功能。
巴航工业高级副总裁兼大中华区总裁关东元表示 ：“2015
年是巴航工业在华十五年周年庆。经过十多年不懈的努力，巴
航工业商用飞机产品已经占据了中国支线航空领域 80% 以上
的市场份额。我们希望将该用户年会打造成一个可以让公司、
相关部门领导、用户、以及供应商等多方交流经验和分享心得
的平台。通过这个平台，大家能够分享有价值的信息和经验，
共同携手提升巴航工业在华机队的运营水平，保障客户和用户
的权益，最终实现多方合作共赢的局面。”
巴航工业大中华区首席运营官萧英扬表示：“巴航工业在
华商用飞机机队的不断扩大，也对公司客户服务与支援的水平
和质量提出了更高的要求。我们希望能够通过用户年会这一平
台，与用户及供应商等多方实现最有效的沟通，不断提升巴航
工业的客户满意度，并促进公司业务的发展。“
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年会和晚宴精彩回顾 | 2015 EOC China — Highlights
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1. 巴航工业大中华区首席运营官萧英扬致欢迎辞
Opening speech by Siu Ying Yeung, COO of Embraer China
2. 巴航工业商用航空服务与支持副总裁Johann Bordais介绍巴航工业商用
航空客户服务与支持情况
Embraer Commercial Aviation Customer Service & Support Overview by Johann
Bordais, Vice President, Services & Support, Commercial Aviation
3. 巴航工业大中华区商用飞机市场及销售副总裁郭青介绍市场概况
China Market Introduction presentation by Guo Qing, VP, Sales and Marketing,
Commercial Aviation, Embraer China
4. 巴航工业大中华区商用飞机客户支援总监许世新介绍会议安排情况
Conference Introduction by Mike Xu, Director, Field and Engineering Service &
Support,Embraer China
5. 天津航空董事长杜小平介绍天津航空运行情况
Tianjin Airlines Operation by Tianjin Airlines President Du Xiaoping
6. 巴航工业商用航空客户关系管理及技术服务总监Gustavo Ribeiro
介绍客户服务与支持概况
Customer Service & Support Overview by Gustavo Sousa Ribeiro de Ribeiro,
Director,CRM & Technical Services
7. 巴航工业商用航空高级项目经理Paulo Stolf 介绍巴航工业商用航空项目概况
Embraer Commercial Aviation Program Overview by Paulo Stolf, Senior Program
Manager, Commercial Aviation
8.巴航工业技术支持总监Carlos Alexandre Perin Naufel 介绍E-Jets 维护成本与
维修方案的优化
E-Jets Maintenance Cost and MRB Optimization Overview by Carlos Alexandre Perin
Naufel, Technical Support Director
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高层会晤 | Executive Meetings with Airline Leaders
1. 巴航工业商用航空客户服务与支持服务团队与南航高层会晤
Embraer Commercial Aviation Customer Service & Support team meeting with
executives of China Southern Airlines
2. 巴航工业商用航空客户服务与支持服务团队与天津航空高层会晤
Embraer Commercial Aviation Customer Service & Support team meeting with
executives of Tianjin Airlines
3. 巴航工业商用航空客户服务与支持服务团队与北部湾航空高层会晤
Embraer Commercial Aviation Customer Service & Support team meeting with
executives of GX Airlines
4. 巴航工业商用航空客户服务与支持服务团队与河北航空高层会晤
Embraer Commercial Aviation Customer Service & Support team meeting with
executives of Hebei Airlines
5. 机务工程分论坛
Technical Panel
6. 专题研讨会
Side Meeting
7. 飞行运行支援分论坛
Flight Operation Panel
8. 航材备件分论坛
Materials Management Panel
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用户答谢晚宴 | Customer Appreciation Dinner
1. 巴航工业高级副总裁兼大中华区总裁关东元先生为晚宴致辞
Speech by Mr. Guan Dongyuan, SVP of Embraer and President of
Embraer China
2. 巴航工业大中华区首席运营官萧英扬先生接受天津航空创作的水墨画
Siu Ying Yeung, COO of Embraer China, received a Chinese painting from
Tianjin Airlines
3. 巴航工业驻场代表在晚宴上助兴表演
Embraer Field Service & Support team sang on the gala dinner
4. 巴航工业员工王萌在晚宴上表演
Embraer China employee Helen Wang performed on the gala dinner
5. 巴航工业高级副总裁兼大中华区总裁关东元先生为天津航空颁发"巴航工
业机队运营杰出贡献奖”
Mr. Guan Dongyuan presented the award "Outstanding Contribution on
EMBRAER Fleet Operation in China" to Tianjin Airlines
6. 巴航工业大中华区首席运营官萧英扬先生为南方航空颁发"2014年度中国
区E-Jets机队最佳运行奖”
Mr. Siu Ying Yeung presented the "Year 2014 Best
Performance on E-Jets fleet Operation in China " award to China Southern Airlines
7. 巴航工业商用航空服务与支持副总裁Johann Bordais先生为河北航空颁发
"2014年度中国区E-Jets机队运行最具成长潜力奖"
Mr. Johann Bordais presented the "Year 2014 Outstanding Utilization of E-Jets
fleet in China" award to Hebei Airlines
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8. 郭青先生向北部湾航空颁发 "E-Jets机队成功初始运营奖”
Guo Qing presented "Successful Enter Into Service on E-Jets fleet
operation" award to GX Airlines
9. 巴航工业商用飞机运输与安全副总裁Marco Tulio Grassi先生为河北
航空总飞行师朱长江颁发个人奖
Marco Tulio Grassi, Vice President of Product Integrity, Commercial
Aviation, Embraer, presented a special award to Zhu Changjiang, Chief Pilot
of Heibei Airlines
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作为巴航工业的元老之一，萧英扬有足够的理由感
到骄傲 : 在巴航工业大中华区工作的十几年来，
他亲眼目睹了公司稳扎稳打，销售量节节攀升，最终以逾
80% 的份额在中国支线飞机市场独占鳌头；他认为，无论
市场成绩如何辉煌，客户服务永无止境。
15 年来，巴航工业已经以其卓越的产品在各航空公司
中建立了良好口碑，而目前的重要任务就是为航空公司提
供增值服务，帮助他们获得更大收益。“这也正是客户购买
我们飞机的最终目的，”萧英扬说。
对于许多航空公司来说，维修费用高昂是运营中的一
大难点。萧英扬承认，相比西方发达国家，中国市场还不
够成熟，反映在维修上，中国单架飞机的维修人员比例远
高于西方同行。而出于种种安全因素考虑，中国相关部门
的防范措施繁多，这也大大地提高了运营成本。
一个突出的例子就是中国航空公司的惯例 — “随机机
务”，即每次飞行都要有一名机务随机飞行。这样一来，随
机机务占用一个座位，航空公司就少卖一个座位。而萧英
扬认为，正是这些不尽科学的安排很大程度上影响了航空
公司的利润。
打破这一局面的是巴航工业亚洲最大的客户 — 天津航
空公司，他们相信 E190 喷气飞机的自我监控能力，认为该
机型在没有机务随机的情况下，仍有多项措施保证飞行安
全。
天津航空公司的做法很快得到了其他航空公司的响应，
多家支线航空公司随后取消了随机机务。天津航空公司加
装了巴航工业的 AHEAD-PRO 系统。该系统拥有飞机系统
的实时数据传输功能，在飞机抵达目的地前，地勤人员就
Siu Ying Yeung has every reason to celebrate, as Embraer China, the
company he has been working for more than ten years, has consolidated
its role as the leader of the Chinese regional aviation market, with over
80% of the market share; however, Siu said the company is working
even harder to add comprehensive range of services to the conventional
customer support, so customers’ benefit can be enlarged.
Embraer has already successfully built trust with airlines, now the
top agenda is to add value to airlines value streams through various
services, so they can generate more profit. “After all, this is why they
buy our aircrafts,” Siu said.
Today, maintenance cost is still a strain to many airlines. “Considering
the China aviation industry is not as mature as the developed countries,
the ratio of the maintenance staff per aircraft is much higher than
that of Western counterparts. In China, there are so many precautions
that escalate the overall cost considerably compared with Western
countries,” he said.
Embraer is offering customers not only reliable products, hardware and
software, but also professional consultation to help improve customers’
management scheme and therefore to improve their profitability.
“We work through several channels: first, we offer consultation
to optimize their spare parts inventory to bring down their upfront
investment; second, we get involved with airlines to optimize their
maintenance programs, so as to reduce their aircraft grounding time
and increase their aircraft availability; third, we came up with creative
solutions such as preventative maintenance and monitoring programs,
so that their aircraft turn-around process can be faster,” Siu said.
萧英扬巴西航空工业公司大中华区首席运营官
Siu Ying Yeung
Chief Operating Officer - Embraer China
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能提前准备故障排查与维修资源。
六个月的试运行结束后，天津航空公司对运行效果非常满意，
随即为公司的所有 E- 喷气系列飞机安装了这一系统。
这仅仅是巴航工业为客户提供增值服务的一个小小缩影。事实
上，巴航工业不仅为客户提供可靠的产品、硬件和软件，还提供专
业的咨询服务以提升客户的管理水平，从而增强了客户的盈利能力。
萧英扬列举了公司为客户增值的三种主要渠道：第一，提供咨
询服务，帮助客户优化备件库存，降低前期投入；第二，与各大航
空公司携手优化维修计划，从而减少飞机停泊时间，提高飞机利用
率；第三，提供创新性解决方案，如监控程序等预防性措施，从而
加快飞机的周转速度。
“这些举措不仅提高了航空公司的经济效益，而且促进了零件
供应商努力提高其产品质量，降低故障率，从而增强了整个飞机系
统的可靠性。”萧英扬补充道。航材库存共享项目是巴航工业减少
客户备件库存，降低库存管理费用的又一重要举措。航材库存共享
这一概念在西方国家十分普及，因为这种做法能帮助航空公司将维
修费用保持在一个可预知的水平，而中国则更需要大力推进这一做
法。
萧英扬道出了个中原因：在世界大部分国家，飞机维修部件只
要获得了美国联邦航空局 (FAA) 和欧洲航空安全局 (EASA) 认证，
就不必在其他国家进行认证；而中国民用航空局（CAAC）要求飞
机所有的维修部件都要经过 CAAC 认证。所以巴航工业中国公司
必须不断扩大认证维修部件的基数。“因为只有当我们拥有足够的
经 CAAC 认证零配件，才能给航空公司提供一个打包的、有竞争
力的维修服务价格，”萧英扬解释道。
巴航工业的创新永无止境，在客户服务方面同样如此，而
FlyEmbraer 网络客户端即是一个很好的例子。作为一个客户专属的
网络端，FlyEmbarear 可以清楚地显示零部件供应链的储备和转运
情况，以方便航空公司更快更方便地订购零件，也更好地监控其零
部件的运输情况。
另一个著名案例增值服务项目是“ePerformance”，巴航工业一
款帮助航空公司计算新路线和飞机性能的软件。该软件可以将原来
飞行运营部门两天的工作压缩到几个小时。
萧英扬认为，巴航工业大中华区已经在市场建立了良好的口碑
和信任度，现在已经步入了一个崭新的发展阶段 ：增值产品，为客
户输送利润。“我们不讲‘客户支持’，而是大讲‘客户服务和支持’，
原因也在于此。”
The spare part pool program is another initiative Embraer took
to support customers to reduce the spare parts inventory and to
reduce stock investment and caring cost.
“The pool concept is very popular in Western countries
because it keeps spare parts cost at a predictable level.
Embraer China is working hard to enlarge the base of CAAC
component repair capabilities: When we reach a reasonable
critical mass of repaired parts certified by CAAC, we would
be able to offer a comprehensive cost to airlines. Otherwise,
the price of the pool is not so attractive.”
Embraer is also offering other innovative solutions to add more
value to customers. It put the spare part supply chain onto
the FlyEmbraer, Embraer's exclusive customer web portal, to
facilitate airlines to order and monitor their component supply
chain more efficiently.
Another prominent case is the ePerformance, Embraer's
software to help airlines calculate new routes and aircraft
performances, so a previous two-day calculation work by
flight-operation departments can now be done in a few hours.
“Embraer has entered a different stage of development,” Siu
said. “Now we need to help our customers to generate more
profit from our products. This is the revolution we are going
through and also what we have been branding for the last five
years. That's why instead of using ‘customer support’, we
use ‘customer services and support'."
“Eventually the airlines can make more money and then we
can generatebetter aircraft sales result,” Siu concluded.
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While Embraer promotes its E-Jets E2 worldwide, its customer
service and support is also going through a big revolution,
especially in China.
Johann Bordais said he is bedazzled by the fast steps of China:
15 years ago, there were no E-Jets flying in the country and the
operation was more regional; but today E-Jets are visible across the
country and even beyond the border, with a group of operators.
The quick development brought in challenges for Bordais and his
team. “The biggest challenge is to follow the globalization trend
and bring our customer services to the next generation,” Bordais
said. “Smart integration is a core concept we are working on, and
also what we are offering to our customers. But to do this, the
industry needs to be ready and our operators need to be ready.”
Currently, Embraer needs to work in China on two areas to further
improve customer services and support: the material support and
the flying crew support, or the pilots, Bordais added.
“First, we need to make sure airlines have enough pilots. People
might say: 'well, this is not the responsibility of us, but the airlines';
actually it is very wrong, because if there are not enough pilots, it
makes no sense for airlines to buy aircrafts” he said.
“We have a partnership with a third party to provide pilots to our
E-Jets family — it is a preferred provider, not exclusive — and in
China we have two main providers from the third party. Now with
the rollout of E2, we also want to find solutions for E2 as it is just
around the corner.
正当巴西航空工业公司向全球推出第二代 E- 喷气
系列飞机 E-Jets E2，向世界展示其创新、效率与
科技的时候，其客户服务与支持事业也在悄悄经历着一场
大变革。
巴航工业商用航空部服务与支持副总裁 Johann Bordais
说，中国市场的发展速度之快让他震惊：15 年前，这里还
没有一架 E- 喷气系列飞机，运营范围也多限于国内；而如今，
E- 喷气系列飞机在中国随处可见，甚至有些已经执飞国际
航线。
Johann Bordais 认为这正是中国经济的一个缩影：中国
经济开始腾飞，一切都快得让人目不暇接。从巴航工业的
产品来看，别的国家从购买 ERJ145 到 E- 喷气飞机系列经
历了 20 年，而中国只用了 10 年。“与中国客户合作，你得
时刻做好准备，因为一切发展太快。中国市场潜力巨大，
而现在仅仅是一个开始。”
中国市场的飞速发展给 Johann Bordais 和他的团队带来
了新的挑战，而其中最大的挑战是向客户提供紧跟全球化
趋势的服务。“我们的核心理念和努力方向是智能一体化，
但要做到这一点，运营商甚至整个行业都需要做好充足准
备。”
而由于不同地区的发展阶段不同，Johann Bordais 同时
需要在全球化标准服务与地区差异化服务之间寻求平衡。
“如果想高效地开展客户服务与支持，就必须着眼全球，
整合全球资源 ；但这并不意味着我们向全球客户提供相同
的服务。在最根本的客户至上的理念指导下，我们会考虑
不同地区的不同发展阶段；但是，无论是运营一架飞机的
客户，还是运营 200 架飞机的客户，我们都会兢兢业业、
一视同仁地做好服务，” Johann 说道。
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Johann Bordais巴航工业商用航空服务与支持副总裁
Johann Bordais
Vice President, Services & Support, Embraer Commercial
Aviation
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Training requires a lot of investment, but when it reaches a critical mass,
all the trainings and devices will pay off, and the customers benefit as
well, Bordais said.
When it comes to materials, the airlines don't want to invest in the
expensive spare parts inventory, either. Responding to this trend, OEMs
and other suppliers are developing pool programs to guarantee the cost
and the services, so it gives a full flexibility to airlines, Bordais added.
Looking into the future, Bordais believed that smart integration and big
data will be the mainstream. “By using these systems, we can make the
unpredictable as predictable as possible. Nobody in the industry like
surprises, no matter they are US or European or Chinese airlines.”
Bordais cited a common case to explain this mission. “Components
always seem to break at a remote place, so we need to send a mechanic
there; but what we are doing right now is to anticipate the possibility and
to make it happen where we want it to happen. This is the next generation
of customer support. It is not reactive any more, but proactive.”
To let customers buy this idea, Bordais' team needs to communicate as
much as possible with customers, “so we can offer them the integrated
services at the right time,” he said.
The annual Embraer China Commercial Jets Operators Conference offers
a prefect platform for Embraer and operators to exchange ideas and detect
customer needs, Bordais said. “The conference not only provides chances
to discuss technical issues, but also gives us opportunities to build
networks."
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Johann 认为，目前巴航工业在中国面临两个主
要任务：飞行员支持和航材支援。
“首先，我们要保证航空公司有足够的飞行员。
人们可能会说：‘这不是巴航工业的职责，这是航空
公司的份内事’，其实不然。因为如果没有足够的飞
行员，航空公司购买飞机就没有意义。”
“巴航工业通过与第三方合作向客户提供飞行员
— 当然这种服务并非是排他性的 — 在中国，我们
也有两个第三方合作方。现在随着E2喷气飞机推出，
我们针对该机型的解决方案也在顺利推进。”
飞行员培训需要大量投资，但当达到一定规模
时，这些培训和设备投入都将获得回报，客户也会
从中受益，Johann 说。
说到另一个任务 — 航材 — 的问题上，Johann
认为，航空公司不愿花费巨资在航材储备上，这就
需要制造商和其他供应商开发共享项目，为航空公
司提供更具弹性的选择，同时控制成本，保证服务
质量。
展望未来，Johann 认为智能一体化和大数据将
成为主流。“在这些理念基础上开发的系统能让我们
更好地预测各种未知情况。在这个行业里，没人喜
欢 ' 惊喜 '，无论是在美国、欧洲还是中国。”
Johann 举了一个简单的例子：“我们总是感觉飞
机经常在偏远地区发生故障，而我们只好从很远的
地方把机械师调过去。现在我们要做的就是预测故
障发生的可能性，同时尽量让故障发生在我们可控
的地方。— 这就是新一代的客户服务：前瞻性、预
防性服务，而非应急性服务。”
为了让客户认可这一观点，客户服务和支持团
队要与客户充分沟通，以便能在合适的时间提供合
适的服务，Johann 补充道。
而一年一度的 EOC 为巴航工业及运营商的交流
提供了完美的平台，不仅让大家一起讨论技术问题，
而且让大家相互认识交流、增进了解。 “作为飞机
制造商，我们要时刻保持谦虚，不断向运营商学习，
把握未来发展的脉搏，” Johann 说。
“自始至终 EOC 都在传递一个理念 ：我们秉承
巴航工业的 DNA，我们雇佣当地员工来更好地服务
客户，我们的目标是为客户提供更专业的、更有效
的支持和服务。”
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巴西航空工业公司的 E190 无疑是天津航空旗下的
明星机型，无论从机队规模还是收入看，E190 都
占据了半壁江山：天津航空的 80 多架飞机中有 45 架 E190，
而该机型每年给天津航空带来的收入超过 50%。
身为海航的元老和资深航空人，杜小平对 E190 情有独
钟。
“E190 在我们的网络建设上起到了承上启下的作用。从
前巴航工业的主力机型 ERJ145 在前期开拓市场发挥了重要
的作用，在市场培育成熟后出于对座位数和航程距离的更
多需求， E190 为我们提供了更广阔的空间。”杜小平评论道。
也正是由于这个原因，天津航空先后在天津、西安、乌
鲁木齐、呼和浩特、贵阳、南宁、海口、三亚、大连建立
了基地，利用 E190 从支线向干线输送客流。杜小平也希望
未来能利用 E190 的优势开通国际航线，将业务辐射得更广，
如从南宁飞到东南亚，从乌鲁木齐飞到西亚、中亚，等等。
“在国内，进一步提高飞机利用率的空间已经不是很大
了；而利用国际长航线，夜间飞行，可以进一步提高飞机
的利用率，降低运营成本，”杜小平说。
作为一家以支线起家的航空公司，基地选择也是天津
航空的长项。该公司已经建立 9 个基地，下一步计划在东北、
华中，以及沿海地区选择合适的基地，利用国家 "一带一路 "，
建设空中丝绸之路的政策利好，进一步将 E190 的作用发挥
到极致。
杜小平认为，中国很多机场的时刻已经饱和，而天津航
空也会瞄准国际市场和二三线市场，“不跟大机场抢资源”。
“我们还在跟内蒙古政府讨论能不能成立新的航空公
杜小平天津航空有限责任公司董事长
Du Xiaoping
President of Tianjin Airlines
The E190 from Embraer is obviously the star model of Tianjin
Airlines, which accounts for half of the company's fleet and
revenue (45 out of over 80 planes owned by Tianjin Airlines are
E190, contributing more than 50% to the total revenue).
Du Xiaoping, one of the early employees at Hainan Airlines, parent
company of Tianjin Airlines, and a veteran in the aviation industry,
has a special affection for the E190.
“The E190 is a bridge connecting our different business stages.
Our previous models, the ERJ145s, once the flagship product
of Embraer, played a significant role during our early stages of
expansion; but as the market matures, we need aircraft with more
seating capacity and longer range, and the E190 meets these
demands perfectly.”
Tianjin Airlines has established multiple bases using its E190
fleet to transport passengers from the regional markets to the
main routes. Du expects to open some international routes and
expand Tianjin Airlines’ business to the world, such as routes from
Nanning to Southeast Asian countries and Urumqi to western and
central Asian countries.
“In terms of capacity utilization, there is little room to improve
in the domestic market. However, we can count on night flights
for international routes, so we can raise the utility rate and cut
operational costs,” Du said.
Based on Du's observations, the timetables of major airports in
China are already saturated. Therefore, Tianjin Airlines will focus
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司。随着大家对市场看法的理性回归， E190 的市场优势还
会更加凸现出来。尤其在新疆、甘肃、宁夏、青海这些西
部地区，可能需要更多的 E190。”
2015 年，随着国家京津冀一体化战略的强势推进，天
津航空获得了另一轮的利好消息。
“京津冀一体化，天津的地位会更加重要，天津政府对
天津航空的发展也会有新的期望。我们在做好支线的同时，
也会紧抓京津冀一体化及天津自贸区的历史机遇，加大在
天津市场的运力投放，减轻目前北京首都机场几近饱和的
时刻压力。而目前距离首都二机场的建成还有五年时间，
在这个历史机遇期，天津航空将进一步加强天津的干、支
航线网络布局，开通通达欧美的国际长航线，打造进出首
都的第二空中通道。”杜小平说。
相比大航空公司的干线争夺，天津航空选择了另辟蹊
径 — 将支线市场各个击破。杜小平回忆起乌鲁木齐基地的
初创期时仍然感慨万千：“作为一家新成立的地方航空公司，
我们避免跟大航空公司去争夺资源。新疆航线南航是最大
的，我们只能从支线做起，至今新疆的十七八个机场我们
都飞了。所以符合客户的需求是我们的立身之本。”
当地民众的殷切希望也是支持杜小平继续前行的动力。
十几年前他还是长安航空的负责人，公司飞机首飞西安 - 兰
州 - 嘉峪关时，正值隆冬，滴水成冰，但是机场人山人海，
挤满了来看热闹的民众：“终于有飞机了！”当地代表给机
长献花时，鲜花早已冻成了冰花。
由于一开始乘客不多，这个机场一年只飞几个月，而
现在年吞吐量已经超过 30 多万。
“支线利润不高，进口飞机关税又很高，但是我们要满
足这些需求。我始终觉得我们和巴航工业是在做善事，为
当地经济提供了新的发展的机遇，一张新的名片，”杜小平
说。
作为巴航工业在亚洲最大的客户，天津航空也极为重
视与巴航工业在维修和服务方面的合作。2010 年，天津航
空就已成为巴西航空工业公司在亚洲地区首家 E- 喷气系列
飞机授权服务中心。
“我们很喜欢巴航工业用户年会这种直接坦诚的交流，
希望将来我们在机务维修方面能有更好的合作，把天航建
成亚太最大的维修基地，促进巴航工业在亚太地区的发展 ,”
杜小平表达了他的期望。
on the international market, as well as the second- and third-tier
cities to avoid direct competition at big airports.
This year, as the economic integration strategy among Beijing,
Tianjin, and the Hebei province accelerates, Tianjin Airlines is
embracing another round of opportunities.
Instead of competing for main routes against other big companies,
Tianjin Airlines chose a different route - the regional markets.
Recalling the early days of the Urumqi base, Du still has mixed
feelings, “China Southern Airlines used to dominate main routes in
and out of Xinjiang, so we started from regional routes. Now our
aircraft cover all the airports within Xinjiang, meeting the needs of
customers in this area.”
The expectations of the locals is another motivation for Du. More
than 10 years ago, when Du was head of Chang An Airlines, he
witnessed the maiden flight of the company's aircraft from Xi'an to
Lanzhou then to Jiayuguan. It was a bitter winter and everything
froze, yet the airport was packed with people to witness this special
moment. “Finally we have flights!” the crowd cheered. When a
local representative presented flowers to the captain, the petals were
already frozen.
“Regional aviation profits are not great and aircraft import
tariffs are very high. I think what we do with Embraer is partly
philanthropic ： we offer development opportunities for the local
economy and we create a name for the region，by offering a
convenient aviation service.”
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最佳员工背后的故事Behind the Best Employees
我很高兴看到巴航工业认可费尔南多的努力和付出，也
感受到他在工作中是多么受欢迎。在家里，费尔南多也是位
称职的父亲，对我们的两个孩子 — 克里斯蒂亚诺和丹尼诺
尽职尽责。他总是给孩子们讲发生在中国、巴西和西班牙的
一些趣事，这几个地方是我们的故乡。
能够成为巴航工业中国的最佳员工对费尔南多来说是一
件了不起的大事。在此过程中，同事们对他工作和对家庭的
支持至关重要。我们对巴航工业中国的杰出团队深表感激。
我将继续支持他的工作，而且还不时不时地讲他“结了两次
婚”的笑话 — 一次与巴航工业，一次与我。
得知我先生再次获得公司优秀员工时，我们非常高兴和
感动。付出的最大收获莫过于能够得到同事朋友们的认可，
感谢所有同事们对他的认同和鼓励，相信他会继续鞭策自己，
继续全力服务于他所挚爱的事业。
作为公司员工的家属，我们也时时刻刻关注着公司的发
展动态，衷心祝愿巴航工业在中国的事业能够突飞猛进、健
康发展，未来有更多巴航工业的飞机翱翔在中国的蓝天！
在我眼里，工作中的男人最有魅力，而周宁宁则几乎每
天都在散发着这种魅力。他平时下班后，虽然身体已经回家，
可是心思还留在工作上，经常会加班，工作到凌晨也是家常
便饭。对此，我虽偶有怨言，但更多的是心疼和感动。虽然
陪我们的时间少了，但看着他认真工作的样子，我觉得他特
别有魅力。希望他能继续努力，我也会一如既往地全力支持，
为巴航工业的美好明天贡献自己力量！
诺尔玛 • 格多 — 费尔南多的妻子
柳肃芬 — 许世新的妻子
赵乾 — 周宁宁的妻子
www.embraer.com.cnwww.embraer.com.cn
43
When I got the news that my husband was awarded as the Best
Employee again, we were very happy. The best reward possible, after
dedicating himself to hard work, is the recognition from colleagues and
friends. Thanks for the encouragement that all his colleagues have given
to him. I believe he would keep doing his best and strive for perfection
in the future.
Being family members of an Embraer employee, we always care for
the development of Embraer. I sincerely wish Embraer can have a very
healthy and bright future in China, and wish more Embraer aircraft fly
in the blue sky of China!
In my mind, a man immersed in work is the sexiest, and apparently
Clark is full of this charm. From time to time although he is physically
back home, his mind is still lingering on work. Almost every day
he work extra hours and it is not rare that he stays up till midnight.
Occasionally I complain, but most of the time I'm touched by his
great dedication. When looking at him in work, I think he is the most
charming man in the world. I hope he would continue to make effort for
a better Embraer in future. Iwill continue supporting his work and wish
he can contribute more to Embraer's success in China!
I am very happy to see Embraer recognizes his dedication and effort,
and to feel how much he is loved at work. At home he is an equally
dedicated father to Cristiano and Danilo, and he always tries to teach
them interesting things about China, Brazil and Spain, the country
where his relatives are from.
Being a best performer in Embraer China is a big thing for him, and
surely the support of his colleagues is crucial to help his daily activities,
and to support my family as well.We are very thankful to the wonderful
team of Embraer China; and I will continue to support him and keep
telling him the joke that he married twice: to Embraer and to me.
Norma Grau — Fernando Grau's wife
Liu Sufen — Mike Xu's wife
Zhao Qian — Clark Zhou's wife
44
“爱上棒球”— 巴航工业团队建设精彩花絮
为了增强巴航工业中国团队的凝聚力，让员工以更
饱满的精神状态服务客户，巴航工业在 5 月 8 日举行了
“爱上棒球”团队建设活动。和风煦日中，超过 50 名员
工参加了活动。上午是学习和练习时间，下午大家分成
4 个组开始比赛。欢声笑语中，大家收获了团队精神、
友谊和对公司的向心力。
To enhance the team spirit, Embraer China hosted a "Love Baseball" activity
on May 8. It was a sunny day and more than 50 people joined the activity. In
the morning people learned and practised, and in the afternoon, they were
grouped into four teams for a competition.Surrounded by laughters, Embraer
China people gained not only baseball skills, but also team spirit, friendship,
and deeper love toward the company.
44
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www.embraer.com.cn
“Love Baseball” — Embraer China Teambuilding Highlights
45
欢迎扫描加“巴西航空工业公司”微信为好友
公司内部资料
Embraer Beijing Representative OfficeSuite 1806, Tower 2, China Central Place Office Building,
NO.79 Jianguo Road, Chaoyang District, Beijing, 100025, PRC
Tel: 86-10-6598 9988
Fax: 86-10-6598 9986
E-mail: [email protected]
www.embraer.com
www.embraercommercialaviation.com
www.embraerexecutivejets.com
巴西航空工业公司大中华区驻场客户服务联系方式
驻天津航空有限责任公司
天津基地电话 ：86-22-5820 8515/6/7
传真 ：86-22-5820 8516
驻中国南方航空公司
广州基地电话 ：86-20-3606 7599传真 ：86-20-3606 7598
乌鲁木齐基地电话 ：86-991-3807 088传真 ：86-991-3807 088
驻河北航空有限公司
石家庄基地电话 ：86-311-8517 7375
广西北部湾航空有限责任公司
南宁基地电话 ：86-771-5573 997
Embraer China Customer Support & Services
Field Support for Tianjin Airlines Co., Ltd.
Tianjin BaseTel: 86-22-5820 8515/6/7
Fax: 86-22-5820 8516
Field Support for China Southern Airlines Co., Ltd.
Guangzhou BaseTel: 86-20-3606 7599Fax: 86-20-3606 7598
Urumqi BaseTel: 86-991-3807 088Fax: 86-991-3807 088
Field Support for Hebei Airlines Co., Ltd
Shijiazhuang BaseTel: 86-311-8517 7375
Field Support for GX Airlines Co., Ltd
Nanning BaseTel: 86-771-5573 997
巴西航空工业公司北京代表处
中国北京市朝阳区建国路 79 号华贸中心 2 号楼 1806 室邮政编码 ：100025电话 ：86-10-6598 9988传真 ：86-10-6598 9986E-mail: mirage.zhong@bjs.embraer.comwww.embraer.com.cnwww.embraercommercialjets.com.cnwww.embraerexecutivejets.com.cn
