Parag Presentation

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    BY---

    BALVINDER KAURKAMLESH KUMAR

    DEEPALI YADAV

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    India is considered The Qyster of the globaldairy industry.

    India today is the lowest cost producer, perlitre of milk in the world.

    India became the worlds No . 1, milkproducing country, with an output of 78million tones in 1999-2000.

    The milk production of India accounts formore than : 13% of the total world output and57% of the total production in Asia.

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    Dairy industry constitutes the co operativesector, that is, it is jointly owned and run bythe village societies and the Government.

    It is the national dairy development boardthat supports the development of dairy cooperatives, by providing them financial andtechnical assistance, thus ensuring a better

    future if Indian farmers.

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    Lucknow producers co- operative milk unionlimited (Parag dairy, Lucknow), established in1938, was the first co- operative dairy

    established in India. The process developed by the Lucknow milk

    union (LMU) and is now popularly calledAnand Patterns.

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    To provide reasonable price to farmers, thereby

    defending them from exploitation of milk vendorsand earn supplementary income apart fromagriculture.

    Supply high quality pure milk and milk products at

    reasonable prices to urban consumers under thebrand name Parag.

    Remove the middleman between the producersand consumer by the procurement of milk by the

    producers, directly though village co operative. To increase the production of milk from milking

    animals is providing inputs to the producers.

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    PROCUREMENTPROCESSING ANDPRODUCTION

    MARKETING ANDDELIVERY

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    Lucknow milk union has established Automilk collection units (AMCUs) in villagesocieties for:

    Collection of raw material that is raw milkfrom farmers.

    Transparent payment to the farmers for themilk provides by them Payment is done on

    the basis of the quantity, fat and SNF [SolidNon Fat] content of milk.

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    Basically there are five ways in which processflows can be organised:

    Project Technology

    Job floor Technology

    Batch Technology

    Assembly Line Tech.

    Continuous Flow Tech.

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    S.no ATTRIBUTE CHARACTERISTICS TYPE OF PROCESS FLOWTECHNOLOGY

    1 Cynical size of facility Large Continues2 Process flow Inflexible, dictated by Continues

    Technology

    3 Speed Very fast Continues

    4 Run length Short Job shop

    5 Rate of change Moderate to high Continues

    6 Labour intensiveness Very low Continues

    7 Worker skill level Varies Continues8 Worker training Varies Continues

    Requirement

    9 Material requirement Very Predictable Continues

    10 Production Moderate Assembly line

    Information

    Requirement

    11 Scheduling Inflexible, dictated Continues

    by technology

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    By doing an analysis of the process of technologyused at LMU for the production and processing ofliquid Milk, we see that out of the eleven attributesrelated to the three broad categories

    i] Equipment and physical layout characteristics . ii] Direct labour and workforce characteristics .

    iii] Material and information control characteristics .

    Thus we can infer that the process flow technology

    used for liquid milk packing is Continuous flowtechnology

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    S.no ATTRIBUTE CHARACTERISTICS TYPE OF PROCESS FLOWTECHNOLOGY

    1 Cynical size of facility Large Continues2 Process flow Inflexible, dictated by Continues

    Technology

    3 Speed fast Assembly line

    4 Run length moderate batch

    5 Rate of change Moderate to high Continues

    6 Labour intensiveness Very low Continues

    7 Worker skill level Varies Continues

    8 Worker training Varies Continues

    Requirement

    9 Material requirement Very Predictable Continues

    10 Production low Continues

    Information

    Requirement11 Scheduling Inflexible, dictated Continues

    By technology

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    On analyzing the process flow technology used atparag dairy , lucknow milk union , we saw that inthe processing for ghee out of the II attributesconcerned with the areas--

    i] Equipment and physical layout characteristics . ii] Direct labour and workforce characteristics .

    iii] Material and information control characteristics

    we can infer that the process flow technology used

    for production and processing of ghee iscontinuous flow technology.

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    The federation, Lucknow Producers Co-Operative

    Milk Union Limited markets milk and milk products,under the common brand name Parag.

    The sales Network is spread throughout North India.

    There is no such Advertisement Policy at Parag as

    they believe that : A satisfied customer is our bestadvertisement.

    Apart from selling milk in pouches, the union now,also provides fresh loose milk to city consumers. forthis delivery, supply vehicles insulated with Japanese

    eco-friendly standards are used. 87 all time milkbooths [ATM) are established for supply of highquality milk to consumers round at clock

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    On the analysis of the Data Collected relating tothe types of process flow technology used for theProcessing and production of different milkproducts and milk. We saw that for all theproducts, the attributes were dominated bycharacteristics that are characteristic ofContinuous Flow technology thus we can saythat the Process flow technology used atLucknow Producers Co-Operative Milk Union for

    milk and milk products is Continuous FlowTechnology.

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    It is now almost a known fact that Lucknow Milk Union ismarching towards success and excellence. However, this marchcan be further accelerated if some drawbacks or challenges ofthe Process technology are healthy overcome by the ParagDairy.

    : In the packing process of milk, flavored milk,mattha it happens, though seldom that the pouch is not wellsealed by the machine. In this case the raw milk and this aretreated same, that is once the pack is opened the milk treatedas raw milk and had to be pasturized again (at 78.6 C.) andthen cold to below (4 C.)

    : There are leakage in the fulfillment,( through onlyfew) connecting different tanks and processes. this milkdripping or leaking is collected in containers and againselected to pasturization.

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