Aryan GhafourianGeneral Assembly

1133 15th Street NWWashington, DC 20005

WHAT IS LENSMAN?

▸ Lensman is a location-based, mobile application where photographers are able to promote their business by creating free, customizable profiles and connect with potential clients to find work.

▸ The app is ideal for photographers looking to gain more experience through collaborations and other large scale projects as well.

▸ Clients (event planners, aspiring models, couples, etc.) will be able to look for talent within their area on a budget and/or a time crunch.

PROBLEM STATEMENT

‣ Photographers of all expertise, especially beginners, need a simple, free, and mobile way to bring in clientele and revenue, and even collaborate with one another.

‣ Why? - Going through multiple portals just to find work/get hands-on experience can be vague and sometimes

overwhelming.

- The hustling can be simplified!

THE COMPETITION

THE GOOD: GREAT UI, SMOOTH OPERATION, DETAILED PROFILES, RESPONSIVE

WEBSITE THE BAD/IMPROVEMENTS NEEDED:

ADDING A BUSINESS REQUIRES A FEE, NOT A NATIVE APP, SOME GESTURES ARE CONFUSING.

THE GOOD: A VARIETY OF ARTISTS CAN ADD A BUSINESS AND THERE IS NO LIMITATION

ON FINDING TALENT. THE BAD/IMPROVEMENTS NEEDED:

POOR UI, NO RESPONSIVE WEBSITE OR NATIVE APP, REQUIRES A FEE FOR BEST RESULTS, CREATING A PROFILE WAS CONFUSING, TOOK TOO LONG.

RESEARCH FINDINGS

Photographers

Majority of clients go by word of mouth and social media whether or not they are on a budget (all mobile).

Photographers provide their own resources (camera, lighting, etc.) and do rely on keeping up with clients.

Lack of collaborations between photographers

Freelance can be tough, constant hustling!

Photographers use social media, cold calling, word of mouth, and networking to promote themselves. So many portals.

Clients

Clients want the photographers work to speak for itself (pictures, editing, timeliness, engaged yet non-intrusive, etc.).

Clients are willing to help start-up photographers depending on the gig

PERSONAS

USER FLOW

WIREFRAMES

CREATE PROFILESIGN UP FIND PHOTOGRAPHER

Photographer Client & Photographer

CONNECT NOTIFY

Now

- Create/Edit Profile (bio, skills, price point, location, contact, etc.)

- Uploading Photos to “Professional Gallery” - Find/Contact Photographer based on location and keywords (e.g. wedding photography) - App Messenger

Next

- Profile for clients - Rating/Reviewing

Photographer option - Recommendations on Photographers profile.

- Narrow down photographers via “criteria search bar.”

- Notifications for gig requests/messages

- For budgeting clients, Complimentary listings &

Comparisons. - “Favorites” option to save

photographers for future hiring/collab.

Later

- “Helpful tips” option for photographers

- “Recommendation” option to connect clients and

photographers - Photographers to find clients

option - Notifications/alerts of new

clients looking for photographers - Rating clients based on

cooperation and friendliness - News Feed for posting all things

photography

FEATURE PRIORITIZATION

NEXT LEVEL SCREENS

LANDING PAGE PROFILESIGN IN

CONNECTFIND PHOTOGRAPHER

USER1:

Scenario:YouareaphotographerwhohasanaccountonLensman.Gotoyourpro8iletocheckformessagestoworkwithanotherphotographer.

- Redesignlandingpage(signin,signout)- Makesurethereislesssearchingforuser- Decideonbuttondesignsoit’sthesamefromscreentoscreen- BackandCanceloptions- ConsiderOnboarding- “Submit”vs.“Capture”- MoredetailsintheListofphotographers- BarMenuvs.DropDownMenudesign

USER2:

Scenario:Youareaguest(withoutanaccount)lookingforaphotographeronshortnoticeinyourarea.Quicklylookforanadvancedphotographertoworkwith.(Thisisautomaticallylocationbased).

USABILITY TESTING

CLICKABLE PROTOTYPE:

https://invis.io/W367CI1HZ

GOALS

1. Freelance photographers will enhance their skill set and build rapport by creating content then showcasing their work for future jobs.

2. Clients on a strict budget are able to find talented and local photographers then recommend them to other clients.

Ultimately: Clients and photographers helping one another through individual wants and needs. A space for everyone to succeed.