Pecha Kucha Norway

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    Norway

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    Who am I?

    Trained sociologist

    Ph. D. in science and technology studies,

    specifically in electricity markets

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    Why me?

    Skill set

    End user

    attitudes/behaviour

    Energy efficiency

    policy

    Mixedmethodologies

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    Centre for energy and society

    A strong research institution

    30 researchers on energy

    Official centre for excellence in research

    20 year history of energy research

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    Norways energy system

    Hydro based

    Cheap, clean and abundant

    A problem for new renewables

    (gold standard)

    Centralised grid for production and

    transmission

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    Oil exports large part of

    economy

    Distorts labour market

    Delays investments

    But theres no denying...

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    DSM agency: Enova

    Huge budget, few people

    Funds a lot of projects:

    Direct investments in energy efficiency

    Experimental projects

    Information campaigns

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    DSM work being done

    Focus on two points:

    Incentives

    Funding schemes, subsidies, tax breaks

    Information

    Everyday activities

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    DSM research

    New comprehensive research effort into

    energy efficiency:

    Multidisciplinary, well-funded

    Energy targeted as priority research area as

    official policy

    Efficiency with own national subtask

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    And yet...

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    Conditions

    Norwegians use a lot of

    electricity

    Electric home heating

    Electricity-intensive

    industry

    Clean energy

    Less incentive to save

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    Barriers

    Economic

    Electricity is

    cheap,

    installations arenot

    Institutional

    Suppliers haveresponsibility

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    Barriers II

    Structural

    More single households,

    bigger houses

    Political

    Reluctance to limit

    individual freedom

    Short-termism in

    electoral politics

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    Barriers III

    Rebound effects

    Energy intensity gone up

    Behavourial

    Habits die slowly Energy use = comfort

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    Drivers

    Strong interest in energy efficiency

    Living clean as

    status signal

    Increased funding

    Refurbishing boom

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    Models/frameworks

    Economics

    Price

    Equilibrium

    Market

    Engineering modelling

    Potential

    Techno-fix

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    What does this mean for politics?

    Regulation driven by economic/instrumentalrationalities

    Boards filled with economists and engineers

    Ministry of Finance has last word

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    But there is hope...

    Behaviour research increasingly important

    Habits/practices/attitudes

    Models being updated

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    Hopes and aspirations

    Learn from examples

    Theories

    Practices

    Institutions

    Good discussions

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    Thanks!