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8/12/2019 Pepsi Research
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Comparative Analysis of Soft Drink Market in Ghaziabad
A PROJECT REPORT
ON
A STUDY OF SUPPLY CHAIN MANAGEMENT OF
PEPSI CO. AND RESEARCH ON ITS MARKET
SHARE IN GHAZIABAD DISTRICT
PEPSI(GHAZIABAD)
Under Guidance OfMr. Sanjeev Anad
Terr!"#r$ Dev. Mana%er&Pe'(!) G*a+!a,ad
Submitted by
A-andee' Sa!n!
PGDBM //0//1&
R#22 N#. 345A
FORTUNE INSTITUTE OF INTERNATIONAL BUSINESS
NE6 DELHI037
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Comparative Analysis of Soft Drink Market in Ghaziabad
CONTENT
T#'!8( Pa%e N#.
ACKNOWLEDGEMENT
PREFACE
METHODOLOGY
LIMITATION
7. COMPANY PROFILE
1.1 PEPSI COLA A BRIEF STORY 1-19
1.2 PEPSI IN INDIA 20-2
(!) T"#$%&'#
(!!) I$&'*'$
(!!!) E*+,%*'$
(!&) L%/, A!%$
(&) C/$$', M/$/'*'$
(&!) /#!/3,'
1. ENTRY OF PEPSI 24-25
. ORGANISATIONAL PROFILE
2.1 EYANI BEERAGES LTD. 26-27
2.2 ORGANISATIONAL HIERARCHY 28
2. DISTRIBTION OF ORGANISATION 29
2.4 DISTRIBTION STRATEGY 0
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Comparative Analysis of Soft Drink Market in Ghaziabad
2.5 DISTRIBTION CHANNEL 1-2
. MANUFACTURING PROCESS -4
4. PRESENT STATUS OF PEPSI IN GHAZIABAD REGION 5
5. DATA ANALYSIS AND INTERPRETATION OF DATA 6
5.1 ANALYSIS OF PEPSI :S COKE ON THE DAILY SALES 7-50
5.2 CALCLATION AND GRAP.HS 51-5
6. S6OT ANALYSIS OF D.B.LTD 54-55
7. FINDINGS AND OBSER9ATION 56-59
8. RECOMMONDATION 60-61
9. SUGGESTION 62-6
10. CONCLUSION 64-65
11. CONSUMER :UESTIONNAIRE 66-69
12. RETAILER AND DEALER :UESTIONNAIRE 70-72
1. BIBLIOGRAPHY 7
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Comparative Analysis of Soft Drink Market in Ghaziabad
ACKNO6LEDGEMENT
T' %++%#"$! %; "$
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Comparative Analysis of Soft Drink Market in Ghaziabad
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Comparative Analysis of Soft Drink Market in Ghaziabad
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Comparative Analysis of Soft Drink Market in Ghaziabad
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Comparative Analysis of Soft Drink Market in Ghaziabad
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3',!'&'< / !$' ! @/ @%,'/,' "/$! ' @/##/$'< / %33'# (,!
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Comparative Analysis of Soft Drink Market in Ghaziabad
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Comparative Analysis of Soft Drink Market in Ghaziabad
',,!$ P'+!-C%,/ ;#/$!' #%"%" ' $/!%$. W!!$ @% '/# P'+!-C%,/
/< %$' ;#%* ,%!$ */,, /*%"$ %; *%$' '/# /;'# '/# % */?!$ %&'#
2000000 !$ +#%;! /$< 3 198 ! @/ */?!$ %&'# 4000000.
G" /< +,/'< /,, %; ! ';;%# !$% P'+!-C%,/ /$< 3 194 ' /< *%&'< ! %"
%; ' #'< /$< !$% ' 3,/? 3" L%; I$%#+%#/'< @/ !$?!$ ;/ W'$ G" /!/3/< ! / @',,-?$%@$ +,/' 3'/"' ! $'/# % D',! @! ' /# %; "**'#
'
%$, P'+! ! /3,' % #'/.
I$ +,/' @'#' C%?' ! $% /3,' % #'/ /$< ! / ',+'< P'+! % /!'&' / !
*/#?' /#' '$ ! %*+'!%#.
P'+! /< /,*% /?'$ ' */#?' ;#%* C%?' !$ /,, #'+' +/#/*''#. C%*+/$ !
/&!$ 3''# +#%*%!%$ +%,! /$<
W! ' +#''$ /" ! /$ 3' /"*'< / ' !*' ! $% ;%# @'$ P'+! @!,,
/?' ' %&'#/,, */#?' /$< C%?' @!,, $% ;!$< /$ +,/' % "#&!&'.
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Comparative Analysis of Soft Drink Market in Ghaziabad
OLME PRCHASED BY RETAILERS
S.N#. O
1. S/,*/ H%', 7 5
14. D/$/$< S%#' 5 4
15. A*3' C%$;%!$/# 4
16. A$"/ S%#' 4 2
17. S!& P#%. S%#' -
18. Y/
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Comparative Analysis of Soft Drink Market in Ghaziabad
9OLUME PURCHASED BY RETAILERS
/UTLETS NAME PEPSI COKE
1. I$
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Comparative Analysis of Soft Drink Market in Ghaziabad
9OLUME PURCHASED BY RETAILERS
S. NO. /UTLETS NAME PEPSI COKE
1. T/! G'$. S%#' 5 22. S/$/ M!/$ B/$
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Comparative Analysis of Soft Drink Market in Ghaziabad
OLME PRCHASED BY RETAILERS
S. NO. /UTLETS NAME PEPSI COKE
1. S!& G'$. S%#' 5 2. B' C%$;'!%$/# 1 8
. B/!/ P#%. S%#' 5
4. H!$/ C%$;'!%$/# 7
5. S!& P#%. S%#' 2 5
6. D'&//$'' G'$. S%#' 5 4
7. M'
8. S/!,' S%#' 5
9. S/!$! P/$ C%#$'# 2
10. S!/$! S@'' 5 2
11. !/ T'/ S/,, 2 4
12. M/#!%,< M'
PERCENTAGE= PEPSI4.07
COKE56.9
SUR9EY CONDUCT AT= R/ N//#
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Comparative Analysis of Soft Drink Market in Ghaziabad
9OLUME PURCHASED BY RETAILERS
S. NO. /UTLETS NAME PEPSI COKE
1. N'@ S#'' C%$;. 5 22. P/#!&/# P,/>/ 5
. B"33,' C%$;. 7 4
4. S#'' G/$' C%$;. 7
5. T/'' J"!' C%#$'# 9
6. H%$/, G'$. S%#' 5 6
7. S#'' D'+. S%#' 2 5
8. B#!@/! P#%+'#
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Comparative Analysis of Soft Drink Market in Ghaziabad
9OLUME PURCHASED BY RETAILERS
PEPSICOKES.N%.
941.O",'2.S/*S%#'
P/$
11. S"3/ P/$ 2 112. M/$/, S%#' 7
1. B!?/$'# S@'' 7 2
14. !/ P/$ 5 2
15. A$!, P/$ 1
16. R/?' J"!' C%#$'# 6 2
17. R%!$ P/$ B/$
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Comparative Analysis of Soft Drink Market in Ghaziabad
OLME PRCHASED BY RETAILERS
S. NO. /UTLETS NAME PEPSI COKE
1. M//
PERCENTAGE= PEPSI51.72
COKE48.28
SUR9EY CONDUCT AT= !/ N//#
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OLME PRCHASED BY RETAILERS
S. NO. /UTLETS NAME PEPSI COKE
1. K/#/$ T'/ S/,, 5 2. S/* P/, H%', 5
. S//# R'/"#/$ 9 5
4. D!,/@/# P/$ C%#$/# 4 7
5. C/"
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Comparative Analysis of Soft Drink Market in Ghaziabad
OLME PRCHASED BY RETAILERS
S. NO. /UTLETS NAME PEPSI COKE
1. C/"
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Comparative Analysis of Soft Drink Market in Ghaziabad
OLME PRCHASED BY RETAILERS
S. NO. /UTLETS NAME PEPSI COKE
1. S"#'/$< PCO 72. S//'' P/$ 2 7
. A#'+/ P/$ 5
4. S@'' O* S@'' 5 5
5. M/$,/* P/$ C%#$'# 6
6. S/$/* P/$ B/$
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Comparative Analysis of Soft Drink Market in Ghaziabad
9OLUME PURCHASED BY RETAILERS
S. NO. /UTLETS NAME PEPSI COKE
1. P/@/$ K!#/$/ S%#' 7 52. B/,/'' R'/"#/$ 5 8
. S@/! R'/"#/$ 5
4. J/! B%,' B/$
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Comparative Analysis of Soft Drink Market in Ghaziabad
9OLUME PURCHASED BY RETAILERS
S. NO. /UTLETS NAME PEPSI COKE
1. A%? T#/$+%# C%. 52. M/$% K!#/$/ 5 4
. S"#' T'/ S/,, 2 5
4. T/$'/ T'/ S/,, 2 4
5. D!$' T#/&',
6. B!,,' D! H/! 2 4
7. L!,' C%$;'. 5
8. A$?! P#%. S%#' 5
9. P#''! C%$;'. 4
10. B/, K!/$ S%#' 5
11. R'$"?/ S%#' 2 4
12. M'&/ P/$ B/$
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Comparative Analysis of Soft Drink Market in Ghaziabad
9OLUME PURCHASED BY RETAILERS
S. NO. /UTLETS NAME PEPSI COKE
1. S/!$ D/3/ 7 52. S//# P/$ B/$
8. S#'' C%$;'. 7 2
9. G"+/ P#%.S%#' 1
10. P#/!3/D'+. S%#' 2
11. S!&/* S@'' 5
12. S"3/* /#!'$ S%#' 11. S%$"T'/ S/,, 9 4
14. M%$!/ C%$;'. 5
15. B/! S"+'# S%#' 2
16. K/,! G'$. S%#' 4
17. R"3 G'$. S%#' 6 4
18. S/$''/ P#%. S%#' 4 5
19. P//, P''?% C'$#' 5 7
20. K//, C%$;'. 5 2
PERCENTAGE= PEPSI52.65
COKE47.5
SUR9EY CONDUCT AT= P#//+ !/#
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Comparative Analysis of Soft Drink Market in Ghaziabad
9OLUME PURCHASED BY RETAILERS
S. NO. /UTLETS NAME PEPSI COKE
1. C/"
12. S/*/ M!/$ B/$
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Comparative Analysis of Soft Drink Market in Ghaziabad
MARKET SHARE OF PEPSI IN GHAZIABAD-2003
Others
7%
Pepsi
49%
Coke
44%
Pepsi Cock Others
MARKET SHARE OF PEPSI IN ALL OVER INDIA-2003
Pepsi
43%
Coke
47%
Others10%
Pepsi Coke Others
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YEARLY ALES OF PEPSI IN GHAZIABAD
0
2
4
6
8
10
12
14
16
18
20
JAN FEB M AR APR M AY JUN JUL AUG SEP OCT NOV DEC
MONTHS
SALESIN
PERCETAGE
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Comparative Analysis of Soft Drink Market in Ghaziabad
MARKET SHARE OF SOFT DRINK FOR LAST 3 YEAR IN GHAZIABAD
0
10
20
30
40
50
60
2000 2001 2002
YEARS
PEPSI COKE OTHERS
MARKET SHARE OF COLD DRINK IN GHAZIABAD
COKE
44.58% PEPSI
55.42%
PEPSI COKE
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Comparative Analysis of Soft Drink Market in Ghaziabad
S6OT ANALYSIS OF D.9.L
S$"#&G$'
1. W!
4. N% +#%+'# +#%'
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Comparative Analysis of Soft Drink Market in Ghaziabad
'/< %$ *%&' //!$ ' &/#!%" +#%*%!%$/, #/'!' /
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Comparative Analysis of Soft Drink Market in Ghaziabad
FINDING AND OBSER9ATION
CO&SUM#" SU"*#+
55 %; %/, #'+%$
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Comparative Analysis of Soft Drink Market in Ghaziabad
A%#
Y%" /$< /
70
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Comparative Analysis of Soft Drink Market in Ghaziabad
5
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Comparative Analysis of Soft Drink Market in Ghaziabad
RECOMMENDATIONS
C%*+/$ %",< '*+/! *%#' %$ /
%",< +#%&!
+#%+'# */$$'#.
C%*+/$ %",< %$
% / %
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Comparative Analysis of Soft Drink Market in Ghaziabad
SUGGESTIONS
C%*+/$ /$ %+'$ %*' *%$%+%, %",' !$ ' +#!*' */#?' /$< 3"!$'
'$'# %; G/>!/3/
D"#!$ +'/? '/%$ @'$
'$%"#/' '* ;%# !&!$ *%#' /,' % ' %*+/$. M%#'%&'# @!%" !$#'/!$
+'#'$/' %; +#%;! % #/' ! ;/!,! @!,, @%#?. I$'/< %; !&!$ '*' %$
+'# #/' '* %*+/$ %",< !$'#
%; ' #'/!,'# / ! ! &'# ''$!/, ;%# G/>!/3/< */#?' % /$' ! ;#%* #'/!,'#
% ;!$/, %$"*'# */#?'. T''$/'# %",< 3' /#' %; ' %*+/$ /$< ! !
%$;%#*!$ #%" "
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Comparative Analysis of Soft Drink Market in Ghaziabad
D',!&'# %; %;
%",< 3' /
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Comparative Analysis of Soft Drink Market in Ghaziabad
CONCLUSION
A;'#
/#' */
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Comparative Analysis of Soft Drink Market in Ghaziabad
%OCA% AD*#"$S#M#&$
T' %*+/$ / #'/'< 3#/$< /@/#'$' /*%$ ' %$"*'# #%" %$/$
/
+'#!%
"#DD"#SS&G CO&SUM#"
COMPLAINTS ' %*+/$ / '/3,!'< / '* / ?''+ #/? %; %$"*'#
%*+,/!$. I / @',, '-"+ $'@%#? @! %$/ #'/!,'# %$"*'# #'%#
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Comparative Analysis of Soft Drink Market in Ghaziabad
:UESTINNAIRE FOR CONSUMER
1. W#!'
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) UUUUUUU.. ).
UUUUUUUU.
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Comparative Analysis of Soft Drink Market in Ghaziabad
')UUU..M%"$/!$ D'@ .;) UUUF/$/
)UUU..M!= %; P'+! 3#/$< ) UUU.M!= %; C%?'
3#/$