i

Konsep Pengantar Karya Tugas Akhir

PERANCANGAN ILUSTRASI UNTUK PROMOSI

MINI ALBUM BAND “ISSUE” DI SURAKARTA

Disusun Guna Melengkapi dan Memenuhi Persyaratan

Mencapai Gelar Sarjana Seni Rupa Program Studi

Desain Komunikasi Visual

Disusun oleh :

Himawan Setyadi

C0711017

JURUSAN SI DESAIN KOMUNIKASI VISUAL

FAKULTAS SENI RUPA DAN DESAIN

UNIVERSITAS SEBELAS MARET

SURAKARTA

2016

ii

PERSETUJUAN

Tugas Akhir dengan judul

PERANCANGAN ILUSTRASI UNTUK PROMOSI

MINI ALBUM BAND “ISSUE” DI SURAKARTA

Telah disetujui untuk dipertahankan di hadapan Tim Penguji TA

pada tanggal 05 Januari 2016.

Menyetujui,

Pembimbing I

Drs. M. Suharto, M.Sn.

NIP. 195612201986031003

Pembimbing II

Esty Wulandari, S.Sos.,M.Si.

NIP. 197911092008012015

Mengetahui,

Koordinator Tugas Akhir

Ercilia Rini Octavia, S.Sn., M.Sn.

NIP.198010112008122001

iii

iv

PERSEMBAHAN

Tugas Akhir ini kupersembahkan kepada:

Keluarga tercinta Ayah,Ibu dan Kakak

RWA

Semua teman-teman

v

MOTTO

‘Live your love’

vi

KATA PENGANTAR

Puji syukur penulis panjatkan kepada Allah SWT yang telah memberikan

limpahan rahmat, bimbingan, serta ridho Allah.Sehingga penulis dapat

menyelesaikan Karya Tugas Akhir ini meskipun dengan berbagai hambatan yang

ada. Dengan bantuan, bimbingan, serta arahan dari berbagai pihak, maka

penulisan Konsep Karya Tugas Akhir dengan judul PERANCANGAN

ILUSTRASI UNTUK PROMOSI MINI ALBUM BAND “ISSUE”DI

SURAKARTAini dapat terselesaikan dengan baik. Untuk itu penulis ingin

menyampaikan rasa terimakasih kepada:

1. Drs. Ahmad Adib, M.Hum, Ph.D selaku Dekan Fakultas Seni Rupa dan Desain

Universitas Sebelas Maret Surakarta.

2. Dr. Deny Tri Ardianto, S.Sn, Dipl.Art selaku Ketua Program StudiS1 Desain

Komunikasi Visual.

3. Drs. M. Suharto. M.Sn. selaku pembimbing I yang telah memberikan

pengarahan serta kritik yang membangun.

4. Esty Wulandari. S.Sos.M.,Si. selaku pembimbing II yang telah banyak

memberikan arahan, masukan, dan saran dalam Karya Tugas Akhir ini.

5. Seluruh Dosen dan karyawan Fakultas Seni Rupa dan DesainUniversitas

Sebelas Maret Surakarta, khususnya S1 Desain Komunikasi Visual.

6. Pandu yang telah banyak memberikan informasi Band Issue.

7. Band Issue yang telah mengizinkan untuk pembuatan tugas akhir.

vii

8. Keluarga dan para sahabat yang senantiasa mendukung penulis untuk tetap

bersemangat dalam menyelesaikan kuliah dengan baik dan lancar.

9. Teman-teman serta seluruh pihak yang telah membantu penulis dalam

menyelesaikan Konsep Karya TugasAkhir.

Penulis menyadari bahwa dalam penyusunan Konsep Karya Tugas Akhir

ini masih jauh dari sempurna, karena keterbatasan penulis dalam berbagai hal.

Oleh karena itu saran dan kritik yang sifatnya membangun sangat penulis

harapkan dari para pembaca. Akhir kata penulis ucapkan terimakasih dan penulis

berharap semoga apa yang telah penulis susun ini dapat bermanfaat serta

menambah wawasan bagi pembaca.

Surakarta, 05Januari 2016

Penulis,

Himawan Setyadi

viii

DAFTAR ISI

LEMBAR JUDUL ....................................................................................................... i

LEMBAR PERSETUJUAN .......................................................................................... ii

LEMBAR PENGESAHAN .......................................................................................... iii

LEMBAR PERSEMBAHAN ..................................................................................... iv

LEMBAR MOTTO ........................................................................................................ v

KATA PENGANTAR ................................................................................................. vi

DAFTAR ISI ................................................................................................................ viii

DAFTAR GAMBAR .................................................................................................... xiii

ABSTRAKSI ................................................................................................................. xvi

ABSTARCT ................................................................................................................. xvii

BAB I PENDAHULUAN ............................................................................................. 1

A. Latar Belakang ......................................................................................... 1

B. Perumusan Masalah .................................................................................. 2

C. Tujuan Perancangan ................................................................................. 2

D. Metode Penelitian ...................................................................................... 3

BAB II KAJIAN TEORI ................................................................................................ 7

A. Perancangan .............................................................................................. 7

B. Ilustrasi ...................................................................................................... 9

Pengertian ............................................................................................ 9

1. Tujuan dan Fungsi ............................................................................. 11

2. Unsur Ilustrasi ................................................................................... 12

3. Penjelasan Unsur Gambar Ilustrasi ................................................... 12

ix

4. Corak Gambar ................................................................................... 13

5. Macam-Macam Tehnik Ilustrasi ....................................................... 14

C. Promosi .................................................................................................... 17

1. Pengertian .......................................................................................... 17

2. Bauran Promosi ................................................................................. 19

3. Tujuan Promosi ................................................................................. 21

4. Musik ...................................................................................................... 24

1. Pengertian .......................................................................................... 24

2. Jenis – Jenis Musik ............................................................................ 25

3. Mayor Label ........................................................................................ 29

4. Indie Label .......................................................................................... 29

BAB IIIIDENTIFIKASI DATA ................................................................................. 32

A. Sejarah ....................................................................................................... 32

1. Band Issue ......................................................................................... 32

2. Analisa Promosi................................................................................. 33

3. Dokumentasi ..................................................................................... 34

B. Komparasi .................................................................................................. 35

1. Band Mocca ...................................................................................... 36

2. Band L’Alphaalpha ......................................................................... 36

C. Analisa SWOT .......................................................................................... 37

D. Unique Selling Proposition(USP) .............................................................. 39

E. Positioning ................................................................................................. 39

BAB IVKONSEP PERANCANGAN ......................................................................... 41

A. Metode Perancangan .................................................................................. 41

B. Konsep Kreatif ........................................................................................... 42

C. Target Market dan Target Audience .......................................................... 42

1. Segmentasi Geografis ....................................................................... 42

2. Segmentasi Demografis .................................................................... 42

3. Segmentasi Psikografis ..................................................................... 43

D. Strategi Komunikasi Visual Verbal ........................................................... 43

1. Headline ............................................................................................ 43

x

2. Sub Headline .................................................................................... 43

3. Body Copy ........................................................................................ 44

4. Baseline ............................................................................................ 44

E. Target Visual ............................................................................................. 44

1. Perancangan Mini Album, Kaset, Vinyl .......................................... 44

2. Perancangan Media Lini Bawah ....................................................... 44

3. Merchandise ..................................................................................... 44

4. Cover Facebook ................................................................................ 45

5. Cover Twetter ................................................................................... 45

6. Cover Youtube ................................................................................. 45

F. Konsep Karya Mini Album ....................................................................... 45

G. Konsep Perancangan .................................................................................. 46

1. Konsep Komunikasi Visual .............................................................. 46

H. Teknik Pelaksanaan ................................................................................... 50

I. Media Placement ....................................................................................... 51

J. Estimasi Biaya ........................................................................................... 53

BAB V VISUALISASI KARYA ................................................................................. 55

A. Aplikasi Karya ........................................................................................ 55

1. Mini Album ...................................................................................... 55

2. Vinyl ................................................................................................. 56

3. Kasete ............................................................................................... 57

B. Media Lini Bawah .................................................................................. 58

1. Label Dvd/ Vinyl .............................................................................. 58

2. Poster ................................................................................................ 59

3. X-Banner .......................................................................................... 60

4. Iklan Koran ....................................................................................... 61

5. Tiket .................................................................................................. 62

6. Cover Facebook ................................................................................ 63

7. Cover Twitter ................................................................................... 64

8. Cover Youtube ................................................................................. 65

xi

C. Merchandise ........................................................................................... 66

1. Kaos ................................................................................................. 66

2. Totebag ............................................................................................ 67

3. Bandana ........................................................................................... 68

4. Case Handphone ............................................................................... 69

5. Stiker ................................................................................................ 70

6. Stick Drum ....................................................................................... 71

7. Pin .................................................................................................... 72

8. Pick Gitar .......................................................................................... 73

BAB VI PENUTUP ....................................................................................................... 74

A. Kesimpulan ......................................................................................................... 74

B. Saran .................................................................................................................... 75

DAFTAR PUSTAKA

LAMPIRAN

xii

DAFTAR GAMBAR

Gambar 1. Kerangka Berpikir ........................................................................................... 3

Gambar 2. Gambar tehnik Cukil ..................................................................................... 15

Gambar 3. Gambar Digital .............................................................................................. 15

Gambar 4. Gambar Lukisan ............................................................................................ 16

Gambar 5. Gambar Tiga dimensi .................................................................................... 16

Gambar 6. Gambar Mixmedia......................................................................................... 17

Gambar 7. Gambar Logo................................................................................................. 33

Gambar 8. Gambar Instagram ......................................................................................... 33

Gambar 9. Gambar Soundcloud ...................................................................................... 34

Gambar 10. Gambar Band Issue @socialclub ................................................................ 34

Gambar 11. Gambar Bnad Issue @FSRDartweek .......................................................... 35

Gambar 12. Gambar Band Issue @ Heaven Onstage .................................................... 35

Gambar 13. Gambar Album Mocca ................................................................................ 36

Gambar 14. Gambar Album Lalphalapha ....................................................................... 37

Gambar 15. Gambar Referensi Ilustrasi .......................................................................... 46

Gambar 16. Gambar Referensi Ilustrasi .......................................................................... 48

xiii

PERANCANGAN ILUSTRASI UNTUK PROMOSI

MINI ALBUM

BAND “ISSUE” DI SURAKARTA

Himawan Setyadi1

Drs. M. Suharto, M.Sn.2 Esty Wulandari, S.Sos.,M.Si.3

ABSTRAK

2016, Himawan Setyadi. Perancangan ilustrasi untuk promosi mini album

Band ISSUE Surakarta ini dilatarbelakangi oleh peluncuran album pertama

mereka yang akan dilaksanakan pada awal tahun 2016. Ilustrasi dipilih karena

dianggap sebagai media yang tepat dalam mewakili karakter musik dan personil

dari Band ISSUE. Media promosi yang digunakan juga sesuai dengan kebutuhan

dan keefektifan dalam mempromosikan mini album yang akan diluncurkan, antara

lain : label dvd/ vinyl, x-banner, tiket, poster, stick drum, pick gitar, case

handphone, dan masih banyak lagi. Perancangan ilustrasi untuk promosi mini

album Band ISSUE Surakarta ini diharapkan dapat menarik perhatian pecinta

musik indie sehingga mampu bersaing ditengah ketatnya persaingan di dunia

music.

1 Mahasiswa Jurusan Deskomvis Fakultas Seni Rupa dan Desain Universitas Sebelas Maret Surakarta dengan

NIM C0711017 2 Dosen Pembimbing I 3 Dosen Pembimbing II

xiv

ILLUSTRATION PLANNING FOR “ISSUE” BAND

MINI ALBUM PROMOTION

IN SURAKARTA

Himawan Setyadi4

Drs. M. Suharto, M.Sn.5 Esty Wulandari, S.Sos.,M.Si.6

ABSTRACT

2016, Himawan Setyadi. This illustration plan for ISSUE Band mini

album is based on their first album launching in early 2016. Illustration is chosen

because it can represent the music character and personnel of ISSUE Band.

Promotion media used is suitable with the need and the effectiveness in promote

their mini album, they are as follows: dvd label/ vinyl, x-banner, ticket, poster,

stick drum, guitar pick, handphone case,and many more. This illustration plan

for ISSUE Band mini album is aimed to attract the indie music lovers so that

ISSUE Band could compete in the music world.

4 The student of Visual Communication Design Faculty of Fine Art and Design Sebelas Maret University

NIM C0711017 5 Guide Lecture I 6Guide Lecture II