i

PENGANTAR KARYA

TUGAS AKHIR

PERANCANGAN PROMOSI CANDI CETHO MELALUI

DESAIN KOMUNIKASI VISUAL

COFFEE TABLE BOOK

Disusun Guna Melengkapi dan Memenuhi Persyaratan

Mencapai Gelar Sarjana Seni Rupa

Program Studi Desain Komunikasi Visual

Disusun oleh :

Yakub Effransnandus Senduk

C0710069

PROGRAM STUDI S1 DESAIN KOMUNIKASI VISUAL

FAKULTAS SENI RUPA DAN DESAIN

UNIVERSITAS SEBELAS MARET

SURAKARTA

2016

ii

iii

iv

v

HALAMAN PERSEMBAHAN

Tugas Akhir ini kupersembahkan kepada:

Ayah dan Ibu,

Desain Komunikasi Visual FSRD UNS

dan

Almamater Tercinta

vi

HALAMAN MOTTO

Berangkat dengan penuh keyakinan

Berjalan dengan penuh keihkhlasan

-Anonim-

vii

KATA PENGANTAR

Puji syukur kepada Tuhan Yang Maha Esa atas segala limpahan rahmat

dan hidayat sehingga Tugas Akhir ini dapat terselesaikan dengan judul

PERANCANGAN PROMOSI CANDI CETHO MELALUI DESAIN

KOMUNIKASI VISUAL COFFEE TABLE BOOK

Dalam penyusunan Tugas Akhir ini, penulis telah banyak sekali menerima

bimbingan dan dukungan dari berbagai pihak. Dalam kesempatan ini penulis ingin

mengucapkan terima kasih yang sebesar-besarnya kepada:

1. Drs. Ahmad Adib M.Hum., Ph.D. selaku Dekan Fakultas Seni Rupa dan

Desain dan seluruh jajaran,

2. Dr. Deny Tri Ardianto S.Sn., Dipl.Art. selaku Ketua Jurusan Desain

Komunikasi Visual Fakultas Seni Rupa dan Desain,

3. Dr. Deny Tri Ardianto S.Sn., Dipl.Art. selaku Pembimbing Akademik,

4. Ercilia Rini Octavia, S.Sn., M.Sn. selaku Koordinator Tugas Akhir,

5. Drs. Putut Handoko Pramono, M.Si. selaku Dosen Pembimbing I Tugas

Akhir yang telah memberikan bimbingan dan pengarahan,

6. Rudy Wicaksono Herlambang, S.Sn., M.Sn. selaku Dosen Pembimbing II

Tugas Akhir yang telah memberikan bimbingan dan pengarahan,

7. Seluruh Staff Pengajar yang telah memberikan bekal ilmu dan bimbingan

kuliah serta Staff Administrasi yang telah memberikan bantuan administrasi,

8. Dinas Pariwisata Karanganyar.

9. Bapak Tjipto sebagai juru kunci Candi Cetho yang memberikan informasi.

Penulis menyadari bahwa penyusunan Pengantar Karya Tugas Akhir ini

masih jauh dari kesempurnaan. Oleh karena itu penulis mengharapkan kritik dan

viii

saran yang bersifat membangun demi kesempurnaan Pengantar Karya Tugas

Akhir ini. Semoga Pengantar Karya Tugas Akhir ini dapat bermanfaat bagi

penulis khususnya dan bagi pembaca umumnya. Atas perhatian dan kerjasamanya

penulis ucapkan terimakasih.

Surakarta, 23 Juni 2016

Penulis,

Yakub Effransnandus Senduk

NIM C0710069

ix

DAFTAR ISI

HALAMAN JUDUL ........................................................................................... i

LEMBAR PERSETUJUAN................................................................................ ii

LEMBAR PENGESAHAN ................................................................................ iii

HALAMAN ORISINALITAS TUGAS AKHIR ................................................ iv

HALAMAN PERSEMBAHAN ......................................................................... v

HALAMAN MOTTO ......................................................................................... vi

KATA PENGANTAR ........................................................................................ vii

DAFTAR ISI ....................................................................................................... ix

DAFTAR TABEL ............................................................................................... xii

DAFTAR GAMBAR .......................................................................................... xiii

DAFTAR BAGAN ............................................................................................. xiv

ABSTRAK .......................................................................................................... xv

ABSTRACT .......................................................................................................... xvi

BAB I. PENDAHULUAN .................................................................................. 1

A. Latar Belakang Masalah .......................................................................... 1

B. Rumusan Masalah ................................................................................... 4

C. Tujuan Perancangan ................................................................................ 4

D. Manfaat Perancangan .............................................................................. 5

E. Metode Penelitian.................................................................................... 5

1. Kerangka Pemikiran dan Proses Perancangan ............................ 5

2. Metode Pengumpulan Data ......................................................... 7

3. Metode Analisis Data .................................................................. 8

BAB II. KAJIAN TEORI .................................................................................... 9

A. Perancangan ............................................................................................ 9

B. Promosi ................................................................................................... 9

C. Candi ....................................................................................................... 11

D. Desain Komunikasi Visual ...................................................................... 16

E. Coffee Table Book ................................................................................... 18

BAB III. IDENTIFIKASI DATA ....................................................................... 20

A. Candi Cetho ............................................................................................. 20

x

1. Lokasi .......................................................................................... 20

2. Sejarah ......................................................................................... 21

3. Struktur Bangunan Candi ............................................................ 21

4. Area Candi Cetho ........................................................................ 22

B. Target Market dan Target Audience ....................................................... 27

C. Komparasi ............................................................................................... 28

1. Borobudur Majestic Mysterious Magnificent.............................. 28

2. Kota Gede : Life Between Wall ................................................... 29

D. Analisis SWOT ....................................................................................... 30

BAB IV. KONSEP PEMIKIRAN DESAIN ....................................................... 33

A. Metode Perancangan ............................................................................... 33

B. Konsep Kreatif ........................................................................................ 34

1. Strategi Kreatif ............................................................................ 34

C. Standar Visual ......................................................................................... 37

1. Pesan Verbal................................................................................ 37

a. Bahasa ............................................................................. 37

b. Headline .......................................................................... 37

c. Sub Headline ................................................................... 38

d. Body Copy ....................................................................... 38

2. Pesan Non Verbal ........................................................................ 39

a. Coffee Table Book Candi Cetho ...................................... 39

1) Cover Buku ................................................................. 39

2) Halaman Isi ................................................................. 41

b. Media Promosi ................................................................ 46

1) Ilustrasi ....................................................................... 46

2) Tipografi ..................................................................... 46

3) Warna .......................................................................... 46

4) Layout ......................................................................... 48

D. Pemilihan Media ..................................................................................... 49

E. Prediksi Biaya ......................................................................................... 52

BAB V. VISUALISASI KARYA ....................................................................... 54

A. Coffe Table Book Candi Cetho ................................................................ 54

xi

1. Spesifikasi Buku ......................................................................... 54

a. Cover Coffee Table Book ............................................... 55

b. Soft Cover ........................................................................ 55

c. Halaman Kata Pengantar dan Keterangan....................... 55

d. Daftar Isi dan Tentang Candi Cetho................................ 56

e. Landscape Candi Cetho .................................................. 56

f. Halaman Kebun Teh Kemuning ..................................... 57

g. Halaman Nista Mandala .................................................. 58

h. Halaman Madya Mandala ............................................... 59

i. Halaman Utama Mandala ................................................ 64

j. Landscape Candi Cetho .................................................. 66

B. Media Pendukung ................................................................................... 67

1. Poster ........................................................................................... 67

2. X-Banner ..................................................................................... 68

C. Merchandise ............................................................................................ 69

1. Kaos ............................................................................................ 69

2. Pembatas Buku ............................................................................ 70

3. Tote Bag ...................................................................................... 71

4. Gantungan Kunci ........................................................................ 72

D. Sosial Media ............................................................................................ 73

1. Facebook .................................................................................... 73

2. Instagram .................................................................................... 74

BAB VI. PENUTUP ........................................................................................... 75

A. Kesimpulan ............................................................................................. 75

B. Saran ........................................................................................................ 76

DAFTAR PUSTAKA

LAMPIRAN

xii

DAFTAR TABEL

Tabel 3.1 : Analisis SWOT.……………………………………………………...32

Tabel 3.2 : Prediksi Biaya……………………….……………………………….52

xiii

DAFTAR GAMBAR

Gambar 3.1 : Suasana di dalam Candi Cetho .................................................... 20

Gambar 3.2 : Komplek Candi Cetho ................................................................... 22

Gambar 3 3: Arca atau Patung di area Nista Mandala ........................................ 23

Gambar 3.4 : Arca dan Bangunan di area Madya Mandala ................................ 24

Gambar 3.5 : Bangunan Teras VIII dan IX ......................................................... 25

Gambar 3.6 : Bangunan di area Utama Mandala ................................................ 26

Gambar 3.7 : Candi Utama di area Utama Mandala ........................................... 27

Gambar 3.8 : Cover Buku Borobudur Majestic, Mysterious, Magnificent ......... 29

Gambar 3.9 : Cover Buku Kota Gede ................................................................. 30

Gambar 4.1 : Front Cover dan Back Cover Simply Beauty Photograph ............ 41

Gambar 4.2 : Daftar Isi Simply Beauty Photograph ........................................... 42

Gambar 4.3 : Simply Beauty Photograph ............................................................ 42

Gambar 4.4 : Sub Judul Simply Beauty Photograph ........................................... 43

Gambar 4.5 : Dawn to Dark Photograph ............................................................. 43

Gambar 4.6 : Simply Beauty Photograph ............................................................ 43

Gambar 4.7 : Ilustrasi foto Candi Prambanan ..................................................... 47

Gambar 5.1 : Poster Coffee Table Book Candi Cetho ......................................... 67

Gambar 5.2 : X – Banner Coffee Table Book Candi Cetho ................................ 68

Gambar 5.3 : Kaos untuk Merchandise Coffee Table Book Candi Cetho ........... 69

Gambar 5.4 : Pembatas Buku Coffee Table Book Candi Cetho .......................... 70

Gambar 5.5 : Tote Bag Coffee Table Book Candi Cetho .................................... 71

Gambar 5.6 : Gantungan Kunci Coffee Table Book Candi Cetho ...................... 72

Gambar 5.7 : Facebook Coffee Table Book Candi Cetho ................................... 73

Gambar 5.8 : Instagram Coffee Table Book Candi Cetho ................................... 74

xiv

DAFTAR BAGAN

Bagan 1.1 Kerangka Pikir Perancangan Promosi Candi Cetho Melalui Desain

Komunikasi Visual Coffee Table Book.………………………………….............30

xv

Perancangan Promosi Candi Cetho Melalui Desain Komunikasi Visual

Coffee Table Book

Yakub Effransnandus Senduk1

Drs. Putut Handoko Pramono, M.Si2 Rudy W. Herlambang, S.Sn., M.Sn

3

ABSTRAK

2016. Yakub Effransnandus Senduk. Pengantar Karya Tugas Akhir ini berjudul “Perancangan

Promosi Candi Cetho Melalui Desain Komunikasi Visual Coffee Table Book”. Adapun

permasalahan yang dikaji adalah : (1) Bagaimana merancang coffee table book yang tepat,

efektif, dan komunikatif untuk mengenalkan Candi Cetho sehingga menumbuhkan minat dan

rasa ingin tahu target audience untuk lebih mengenal dan datang ke Candi Cetho? (2)

Bagaimanakah merancang media pendukung yang tepat untuk mempromosikan coffee table

book tersebut ? Tujuan dari perancangan ini adalah merancang coffee table book yang tepat,

efektif, dan komunikatif untuk mengenalkan Candi Cetho sehingga menumbuhkan minat dan

rasa ingin tahu target audience untuk lebih mengenal dan datang ke Candi Cetho. Melalui

media coffee table book ini diharapkan dapat menarik masyrakat untuk datang dan lebih

mengenal Candi Cetho.

1 Mahasiswa Desain Komunikasi Visual Fakultas Seni Rupa dan Desain Universitas

Sebelas Maret Surakarta NIM C0710069 2 Dosen Pembimbing 1

3 Dosen Pembimbing 2

xvi

Design of Candi Cetho Promotion by Visual Communication Design

Coffee Table Book

Yakub Effransnandus Senduk1

Drs. Putut Handoko Pramono, M.Si2 Rudy W. Herlambang, S.Sn., M.Sn

3

ABSTRACT

2016.Yakub Effransnandus Senduk. The final project is entitled Design of Candi Cetho

Promotion by Visual Communication Design Coffee Table Book. There are some examined

problems: (1) How to design appropriate, effective, and communicative coffee table book to

introduce Candi Cetho to audience in order to make them curious and have interest so that

they want to come and learn more about Candi Cetho? (2) How to design the appropriate

supporting media to promote the coffee table book?

The purpose of the design is making plans to promote the appropriate, effective and

communicative coffee table book to audience in order to make them curious and have interest

so that they want to come and learn more about Candi Cetho. I hope that people are

interested to come and learn more about Candi Cetho by this coffee table book as a media.

1 The Students of Visual Communication Design Faculty of Fine Art and Design Sebelas Maret

University Surakarta, Student number C0710069 2 Guide Lecture 1

3 Guide Lecture 2