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7/25/2019 Persepsi User Terhadap Desain Website Ecommerce Christina
1/20
1
PERBANDINGAN PERSEPSI USER TERHADAP WEBSITE
www.dinormarket.com DAN www.jakartanotebook.com
DENGAN METODE HI !APPEARANCE, NAVIGATION,
CONTENT, SHOPPING PROCESS"
PROPOSA# PENE#ITIAN
Oleh :
Christina Purnama Yanti
(12121101002)
PROGRAM STUDI T!"I! I"#ORMATI!A
#A!U$TAS I$MU !S%ATA" SAI"S DA" T!"O$OGI
U"I&RSITAS D%YA"A PURA
'A$I
201
7/25/2019 Persepsi User Terhadap Desain Website Ecommerce Christina
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DA$TAR ISI
DA#TAR ISI.............................................................................................. ii
'A' I...................................................................................................... 1
P"DA%U$UA".......................................................................................1
11 $atar 'ela*an+...............................................................................1
12 Rumusan Masalah...........................................................................2
1, 'atasan Penelitian...........................................................................2
1- Tu.uan Penelitian............................................................................2
1 Man/aat Penelitian..........................................................................3
'A' II..................................................................................................... 4
TI"AUA" PUSTA!A................................................................................4
21 Persesi........................................................................................4
22 Internet........................................................................................ 4
2, Pen+ertian eC3mmer4e....................................................................5
2- Gam5aran M36ule e-Commerce..........................................................6
2 Me*anisme e-Commerce...................................................................7
27 World Wide Web(888)..................................................................8
29 'r3ser ........................................................................................8
2; #l34hart.....................................................................................8
'A' III.................................................................................................. 10
MTOD$OGI P"$ITIA".....................................................................10
,1 $3*asi Penelitian..........................................................................10
,2 &aria5el Penelitian........................................................................10
,, Met36e Pen+umulan Data..............................................................12
,,1 Stu6i $iteratur .......................................................................12
,,2 Pen+umulan Data..................................................................12
,- Met36e Analisis Penelitian..............................................................12
,-1 Analisa 6an Peran4an+an..........................................................12
DA#TAR PUSTA!A.................................................................................16
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BAB IPENDAH%#%AN
&.& #atar Be'akan(
Per*em5an+an te*n3l3+i in/3rmasi saat ini mem5eri*an en+aruh 5esar
terha6a a*ti selain 6i+una*an untu* men6aat*an
in/3rmasi> saat ini web .u+a 6iman/aat*an untu* men.alan*an 5isnis atau 5iasa
6ise5ut e-bussines 6an e-commerce Den+an a6an=a situs e5 en.ualan (e-
commerce) ini> en++una 6i5eri*an 5an=a* *emu6ahan 6alam a*ti
seerti emasaran> *3muni*asi> eri*lanan> 6an lainlain Selain itu Pen+el3la e-
commercea*an men+eluar*an 5ia=a =an+ relati/ murah .i*a 6i5an6in+*an 6en+an
t3*3 n=ata> sehin++a ti6a* erlu men+eluar*an 5ia=a untu* sea t3*3 6an
*3nsumen un 5isa men+a*ses *aanun 6an 6imanaun han=a 6en+an
men++una*an *3ne*si internet tana harus 6atan+ *e t3*3 (Pratama> 201-)
!euntun+an lain men++una*an e-commerce a6alah *3nsumen ti6a* han=a 5erasal
6ari 6aerah se*itar melain*an seluruh 6unia 5isa men+a*sesn=a Menurut ($iu an6
Arnett> 2000) se5uah situs e5 =an+ su*ses a6alah =an+ menari* elan++an>
mem5uat mere*a merasa situs terse5ut 6aat 6ier4a=a> 6ian6al*an> 6an
mem5an+*it*an *euasan elan++an Desain websitemen.a6i salah satu /a*t3r
6alam menari* erhatian *3nsumen Menurut Carl3s et al(200?) ter6aat emat
/a*t3r =an+ 5eren+aruh untu* menin+*at*an *e5erhasilan 6esain website e-
commerce a6alah Appearance, Navigation, Content, 6an Shopping Process.
Samai saat ini> 5elum a6a enelitian =an+ 6ila*u*an untu* melihat ersesi user
terha6a e5site e43mmer4e 6en+an men++una*an met36e %CI (Appearance,
Navigation, Content, 6an Shopping Process).
'er6asar*an latar 5ela*an+ 6iatas> ma*a enulis men+a.u*an enelitian
terha6a 2 (6ua) e5site e-commerce=an+ 4u*u ter*enal 6i In63nesia =aitu
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website 6in3rmar*et43m 6an .a*artan3te533*43m 6en+an .u6ul
enelitian @Per)e*)i UserTer+ada* Web)ite e-CommerceDen(an Metode HI
!Appearance, Navigation, Content, dan Shopping Process !St,di -a),)
www.dinomarket.com dan www.jakartanotebook.com"
&./ R,m,)an Ma)a'a+
'er6asar*an latar 5ela*an+ 6iatas> enulis 6aat merumus*an masalah
untu* enelitian ini =aitu @'a+aimana melihat 6an men6es*risi*an ersesi user
terha6a website e-commerce 6en+an met36e %CI (Appearance, Navigation,
Content, 6an Shopping Process) (Stu6i !asus : 6in3mar*et43m 6an
.a*artan3te533*43m)B
&.0 Bata)an Pene'itian
Ruan+ lin+*u 5atasan 6alam enelitian ini antara lain :
1 Situs Web e-commerce=an+ 6i analisa a6alah 6in3mar*et43m 6an
.a*artan3te533*43m)
2 Penelitian ini men++una*an met36e %CI (Appearance, Navigation,Content, 6an Shopping Process) untu* melihat ersesi user terha6a
6esain e-commerce.
, &aria5el enelitian 6alam met36e %CI ini antara lain : Appearance,
Navigation, Content, 6an Shopping process.
- Samel User =an+ 6i+una*an a6alah mahasisa en++una e-commerce6i
Uni
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&.2 Man3aat Pene'itian
1 'a+i Penulis> enelitian ini 6aat menam5ah aasan 6an en+etahuan
enulis terha6a met36e %CI (Appearance, Navigation, Content, 6an
Shopping Process)
2 'a+i en+el3la situs e5 e-commerce 6in3mar*et43m 6an
.a*artan3te533*43m 6aat 6i+una*an se5a+ai e
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BAB II
TIN4A%AN P%STA-A
/.& Per)e*)i
Menurut Sarlit3 8iraan Sar3n3 (1?;,)> ersesi a6alah *emamuan
sese3ran+ untu* men+3r+anisir suatu en+amatan> *emamuan terse5ut antara
lain: *emamuan untu* mem5e6a*an> *emamuan untu* men+el3m3**an> 6an
*emamuan untu* mem/3*us*an Pen6aat lain menurut R35ins (1???)> ersesi
a6alah suatu r3ses 6imana in6i setia 3ran+ 5isa sa.a memili*i ersesi =an+ 5er5e6a5e6a mes*iun
35.e*n=a sama %al ini 5erhu5un+an 6en+an *elima in6era =an+ 6imili*i 3leh
manusia> namun masin+masin+ ri5a6i menerima 6an menan++ai in/3rmasi
terse5ut 6en+an 4ara =an+ 5er5e6a5e6a
/./ Internet
Internet merua*an sin+*atan 6arinterconnection Nerwor!ing5erasal 6ari
5ahasa latin @inter =an+ 5erarti antara Se4ara *ata er*ata internet 5erarti
.arin+an antara atau en+hu5un+> sehin++a *esimulan 6ari 6e/inisi internet
a6alah merua*an hu5un+an antara 5er5a+ai .enis *3muter 6an .arin+an 6i 6unia
=an+ 5er5e6a sistem 3erasi mauun ali*asin=a 6imana hu5un+an terse5ut
meman/aat*an *ema.uan *3muni*asi (tele3n 6an satelit) =an+ men++una*an
r3t343l stan6ar 6alam 5er*3muni*asi =aitu r3t343l TCPIP ("ransmission
Control#nternet Protocol). Pen+ertian terse5ut 6i.elas*an menurut en6aat
Suri=ant3 (200;) Pen6aat ini men+arti*an 5aha internet merua*an me6ia
*3muni*asi 6an in/3rmasi modern=an+ 6aat 6iman/aat*an se4ara +l35al 3leh
en++una 6i seluruh 6unia 6alam inter*3ne*si antar .arin+an *3muter =an+
ter5entu* melalui sarana 5erua en=e6ia a*ses internet> sehin++a internet se5a+ai
me6ia in/3rmasi 6aat men.a6i sarana =an+ e/e*ti/ 6an e/isien untu* mela*u*an
ertu*aran 6an en=e5aran in/3rmasi tana terlahan+ 3leh .ara*> a*tu 6an .u+a
/a*t3r +e3+ra/is 5a+i sese3ran+ =an+ in+in men+a*ses in/3rmasi
7/25/2019 Persepsi User Terhadap Desain Website Ecommerce Christina
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/.0 Pen(ertian e5ommerce
Den+an meman/aat*an te*n3l3+i in/3rmasi> erusahaan mi*r3> *e4il
mauun menen+ah 6aat memasu*i asar +l35al Perusahaan seerti t3*3 5u*u
Ama3n> 3rtal =ah33 6an erusahaan lelan+ se6erhana eba$> *eti+an=a saat ini
men.a6i erusahaan ra*sasa han=a 6alam a*tu sin+*at *arena meman/aat*an
te*n3l3+i in/3rmasi 6alam men.alan*an usahan=a (M Su=ant3> 200)
Peman/aatan te*n3l3+i in/3rmasi 6alam men+em5an+*an 5isnis 5iasa 6ise5ut e-
commerce e-Commerce a6alah salah satu 4ara memer5ai*i *iner.a 6an
me*anisme ertu*aran 5aran+> .asa in/3rmasi> 6an en+etahuan 6en+an
meman/aat*an te*n3l3+i 5er5asis .arin+an eralatan 6i+ital (In6ra.it> 2007)
Den+an a6an=a e-commerce,erusahaan *e4il menen+ah le5ih e/e*ti/ 6an e/isien
6alam memasar*an r36u*n=a> menaar*an r36u* 6en+an 4eat 6an hemat serta
mem5antu 6alam r3ses transa*si 6en+an 4eat tana *ertas han=a 6en+an
meman/aat*an *3ne*si internet
Menurut !ala*3ta 6an 8hinst3n (1??9) men6e/inisi*an e-commerce 6ari
5e5eraa erse*ti/ 5eri*ut:
1 Perse*ti/ *3muni*asi: e-commerce merua*an en+iriman in/3rmasi>
r36u*la=anan> atau em5a=aran melalui line tele3n> .arin+an *3muter
atau sarana ele*tr3ni* lainn=a
2 Perse*ti/ r3ses 5isnis: e-commerce merua*an ali*asi te*n3l3+i menu.u
3t3matisasi transa*si 6an aliran *er.a erusahaan
, Perse*ti/ la=anan: e-commerce merua*an salah satu alat =an+ memenuhi
*ein+inan erusahaan> *3nsumen 6an mana.emen 6alam meman+*as
service cost *eti*a menin+*at*an mutu 5aran+ 6an *e4eatan ela=anan- Perse*ti/ Online: e-commerce5er*aitan 6en+an *aasitas .ual 5eli r36u*
6an in/3rmasi 6i internet 6an .asa 3nline lainn=a
Pen++3l3n+an e-commerce =an+ laim 6ila*u*an 3ran+ a6alah 5er6asar*an
si/at transa*sin=a Menurut MSu=ant3 (200,) tietie 5eri*ut se+era 5isa
6i5e6a*an:
1 %usiness to %usiness(%&%)
2 %usiness to Consumer(%&C)
, Consumer to Consumer(C&C)
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- Consumer to %usiness(C&%)
Non %usiness e-commerce
7 ntrabusiness ('rganiation) e-commerce
/.1 Gambaran Mod,'e e-Commerce
eC3mmer4e a6alah sistem 5er5asis e5 =an+ 5er5asis e5 =an+ 6aat
menaar*an 5aran+ 6an .asa> memr3ses> menerima esanan> 6an men+atur
en+iriman 6an m36el em5a=aran (/a*hrur3i> 201,) Gam5ar 5eri*ut a*an
men.elas*an 5e5eraa +aris 5esar 5a+aimana e-commerce5e*er.a
ambar *. +odul e-Commerce
a egistration o online customers. Pen+un.un+ 5isa mela*u*an em5elian
6an meni*mati .asa =an+ 6itaar*an setelah mela*u*an re+istrasi>
sehin++a a*an ter5uatproil account.
5 Customer proiles and customer administration. Data elan++an a*an 6i
siman 6i 6ata5ase =an+ se5elumn=a su6ah 6iisi 3leh elan++an *eti*a
mela*u*an en6a/taran
4 Product catalog with catalog listing. Semua la=anan r36u* 6isiman
*atal3+> semua =an+ 5erhu5un+an 6en+an har+a termasu* 6is*3n 6an
en.ualan *husus *e elan++an *husus 5isa 6i atur
6 'ering and ordering.Penaaran 6an em5elian 5isa 6ila*u*an melalui
e5site =an+ nantin=a a*an 6ir3ses
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e +odes o pa$ment.i*a elan++an uas 6en+an har+a 6an s=arat *etentuan
en+iriman 5isa 6ila*u*an em5a=aran 6en+an 5er5a+ai ma4am met36e
/ Shipment 'ption. Pilihan =an+ 6i5eri*an *ea6a elan++an untu*
men++una*an .asa en+iriman
/.2 Mekani)me e-Commerce
Transa*si ele*tr3ni* antara iha* =an+ menaar*an 5aran+ atau .asa
melalui internet 6en+an iha* =an+ mem5eli 5aran+ atau .asa melalui internet
a6a umumn=a 5erlan+sun+ se4ara paperless transaction, se6an+*an 63*umen
=an+ 6i+una*an 6alam transa*si terse5ut men++una*an 63*umen ele*tr3ni*
!3ntra* online 6alam e-commerce> seerti =an+ 6i*uti 3leh Ars=a6 Sanusi
(2001) memili*i 5an=a* tie 6an saat ini san+at 3uler *arena
6en+an 5ia=a murah 6an 5isa 6i*irim *e seluruh 6unia 6an 5isa
men=erta*an /3t3> /ile 6an 63*umen
4 Website
Se.umlah halaman =an+ memili*i t3i* salin+ ter*ait> ter*a6an+ 6isertai
ula 6en+an 5er*as +am5ar> atau .enis 5er*as lainn=a
/.6 !or"# !i#e !e$!WWW"
Menurut World Wide Web Consortium (W/C) 6alam $enn= (200-) World
Wide Web (888) a6alah *eseluruhan 6ari in/3rmasi =an+ 6aat 6ia*ses 6i
.arin+an> eru.u6an 6ari ilmu en+etahuan manusia Pen6aat lainn=a menurut
%ar6.it3 (2002) men+ata*an 888 merua*an *umulan *3le*si 5esar tentan+
5er5a+ai ma4am 63*umentasi terse5ut 6i*em5an+*an 6alam /3rmat 0$perte1t
+ar!up 2anguage (0"+2) memun+*in*an ter.a6in=a *3ne*si (lin!) 63*umen
7/25/2019 Persepsi User Terhadap Desain Website Ecommerce Christina
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=an+ lainn=a atau 6ari 63*umen =an+ satu 6en+an 5a+ian 63*umen =an+ lainn=a>
5ai* 6alam 5entu* te*s> 6an lain E lain Dari *e6ua en6aat 6iatas 6aat
6isimul*an 5aha 888 5ersi/at multime6ia *arena merua*an *3m5inasi 6ari
te*s> /3t3> +ra/i*> au6i3> animasi 6an in/3rmasi =an+ 6isu+uh*an 5erua
eru.u6an ilmu en+etahuian manusia
/.7 Brow)er
OF$ear= (200) men6e/inisi*an 5r3ser a6alah r3+ram =an+
memun+*in*an a*ses *ea6a sum5er 6a=a web. Pr3+ram ini men+hu5un+*an
en++una a6a remote computer, mem5u*a 6an memin6ahile, menamil*an te*s
6an +am5ar> 6an 6ise6ia*an 6i 6alam satu alat interace =an+ ti6a* rumit *ea6a
63*umen internet 6an web. %rowser memun+*in*an en++una untu*
men+e*sl3rasi atau men.ela.ahi e5> 6en+an mu6ah 5erin6ah 6ari satu website
*e website =an+ lain
/.8 $'owc+art
3lowchart a6alah en++am5aran se4ara +ra/i* 6ari lan+*ahlan+*ah
6an uruturutan r3se6ur 6ari suatu r3+ram3lowchart men3l3n+ anal=st 6an
r3+rammer untu* meme4ah*an masalah *e 6alam se+mense+men le5ih *e4il
6an men3l3n+ 6alam men+analisis alternati/alternati/ lain 6alam
en+3erasian 3lowchart 5iasan=a memermu6ah en=elesaian suatu
masalah *hususn=a masalah =an+ erlu 6iela.ari 6an 6ie 2011)
7/25/2019 Persepsi User Terhadap Desain Website Ecommerce Christina
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BAB III
METODE#OGI PENE#ITIAN
0.& #oka)i Pene'itian
Penulis men+am5il l3*asi enelitan 6i 6ua e5site e-commerce =an+ 4u*u
ter*enal 6i In63nesia =a*ni 6in3mar*et43m 6an .a*artan3te533*43m
0./ 9ariabe' Pene'itian
De/inisi &aria5el Penelitian :
7/25/2019 Persepsi User Terhadap Desain Website Ecommerce Christina
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9ariabe' Pand,an Pera'atan :an(
di(,nakan
Appearance Tamilan =an+ menari*
entin+ untu*
men6aat*an
*re6i5ilitas tin++i 6i
situs
Menaar*an *e.elasan
6an era6uan arna
6alam website,*eseim5an+an tamilan
6en+an *e4eatan
l3a6in+
Peralatan
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men+enai *ualitas
r36u* 6an la=anan
=an+ 6i5eri*an 6alam
em5elian
Pene*anan 6an ri
+am5aran umum
6an in/3rmasi
tam5ahan)
Pri
*e+iatan 6an hasil suatu en+u.ian tertentu (Ruslan> 2007)
Pen+umulan 6ata rimer 6ila*u*an 6en+an met36e sur
7/25/2019 Persepsi User Terhadap Desain Website Ecommerce Christina
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5 Data Se*un6er
Data Se*un6er a6alah 6ata =an+ 6ier3leh ti6a* se4ara lan+sun+
melalui me6ia erantara (6ihasil*an iha* lain) atau 6i+una*an lem5a+a
lainn=a =an+ 5u*an en+3lahn=a Data se*un6er umumn=a 5erua
4atatan atau la3ran 6ata 63*umentasi 3leh lem5a+a tertentu =an+
6iu5li*asi*an (Ruslan> 2007) Data se*un6er 6alam enelitian ini
5erua 5u*u5u*u literatur lainn=a serta arti*el s*risi 6an enelitian
=an+ 6iu5li*asi*an 6i internet
0.1 Metode Ana'i)i) Pene'itian
0.1.& Ana'i)a dan Perancan(an
a #l34hart
!eran+*a enelitian 6alam enelitian ini 6itun.u**an a6a /l34hart
6i5aah ini :
START
Analisis 8e5
Pen+umulandata
D3*umentasi!uisi3ner
Analisisdata
%asil
"D
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Pen.elasan :
a Analisis 8e5Pa6a taha ini analisis =an+ 6ila*u*an a6alah e5 =an+ memili*i
tu.uan sama seerti 6in3mar*et43m 6an .a*artan3te533*43m
1 6in3mar*et43m
PT Din3mar*et a6alah erusahaan PMA =an+ 5er+era* 6i 5i6an+ e-
commerce =an+ men=e6ia*an r36u* r36u* 5er*ualitas> asli 6an
5er+aransi resmi serta men+utama*an ela=anan 5er*ualitas *ea6a
customer> @Pesan a+i> terima s3re
Gam5ar ,1 Tamilan Website .6in3mar*et43m
Gam5ar 6iatas merua*an tamilan halaman untu* e-Commerce
=an+ memili*i nama 6in3mar*et Tamilan halaman 6in3mar*et 6ari se+i
arna 6an enematan 3sisi *3nten 6i nilai 4u*u 5ai* %alaman home
website 6in3mar*et menamil*an +am5ar+am5ar =an+ mea*ili *atal3+
r36u* =an+ 6i.ual 6an r36u* =an+ se6an+ men6aat*an 3t3n+an
har+a 6alam website 6in3mar*et Di se5elah *iri .u+a telah 6ise6ia*an
*ate+3ri r36u* =an+ 6iin+in*an sehin++a *eti*a en++una men+*li*
salah satu *ate+3ri ma*a a*an in6ah *e halaman *ate+3ri =an+
6iin+in*an Website 6in3mar*et men=e6ia*an menu searching a+ar
memer4eat r3ses en4arian 5aran+ =an+ 6i5utuh*an 3leh en++una
Dari se+i content, 6in3mar*et menamil*an +am5ar r36u* sesuai
6en+an aslin=a 6an selalu update Untu* r3ses 5elan.a> 6i 6alam e5site
6in3mar*et men=e6ia*an /asilitas *eran.an+ 5elan.a 6imana *eti*a
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en++una memilih r36u* =an+ a*an 6i 5eli 6en+an men+*li* t3m53l
mem5eli *emu6ian em5elian a*an lan+sun+ masu* *e 6alam *eran.an+
5elan.a
2 .a*artan3te533*43m
a*artan3te533*43m merua*an salah satu erusahaan 'nlineStore
ter5esar =an+ 5er6iri se.a* tahun 1??? 6an telah mela=ani em5elian
se4ara online se.a* ; .anuari 200, hin++a saat ini a*artan3te533*
5er+era* 6alam 5i6an+ en.ualan 5aran+5aran+ *e5utuhan IT
Gam5ar ,1 Tamilan Website .6in3mar*et43m
Gam5ar 6iatas a6alah tamilan 6ari website .a*artan3te533*43m
Dalam se+i tamilan 4u*u menari* !ate+3ri menu terleta* 6i 5a+ian
atas website Pa6a .a*artan3te533*> mesin en4arian 5isa 3t3matis
men4ari r36u* 5er6asar*an *ate+3ri Isi atau content +am5ara6a
website .a*artan3te533* .u+a sesuai 6en+an +am5ar aslin=a 6an selalu
u6ate Untu* r3ses men6a/tar men.a6i mem5er> a6a website
.a*artan3te533* 6aat men6a/tar 6en+an a*un /a4e533*
Ta5el ,1 Per5an6in+an /itur 6in3mar*et 6an .a*artan3te533*
#itur 6in3mar*e
t43m
.a*artan3te53
3*43m
Shopping A6a A6a
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Chart
'rder
"rac!ing
A6a A6a
2ogin#egis
ter
A6a A6a
Searching A6a A6a
Categor$ A6a A6a
5 Pen+umulan 6ata
1 !uisi3ner
Merua*an te*ni* en+umulan 6ata 6en+an mem5eri*an ataumen=e5ar*an 6a/tar ertan=aanern=ataan *ea6a res3n6en untu*
mem5a6in+*an ersesi user (en+un.un+) website
6in3mar*et43m 6an .a*artan3te533*43m terha6a 6esain
e5site =an+ meliutiAppereance, Navigation, Content 6an Shooping
Process. Dalam enelitian ini> ertan=aan 5ersi/at tertutu 6imana telah
6ise6ia*an alternati/ .aa5an telah 6ise6ia*an
2 D3*umentasi
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DA$TAR P%STA-A
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