PESTLE ANALYSISBRAZIL

Outline1. INTRODUCTION2. PESTLE 1. Politics, 2. Economy 3. Social 4. Technology 5. Legal 6. Environment3. CONCLUSION

INTRODUCTION- Discovered in 1500 by the Portuguese - (516 years)- Independent country since 1822- Became a republic in 1889- Language: Portuguese- Location: South America- Capital: Brasilia- GDP: USD 2,245.67 trillion (World Bank Group)- GDP per capita: USD 11,208.08

INTRODUCTION

SIZE COMPARISON

Brazil is the 5th largest country in the world

1 BRAZIL = 2X EU or 16X FRANCE

Politics Federal Government of Brazil- Democratic Republic - Executive / Legislative / Judicial

- Political Parties:Of its 35 officially registered parties, Brazil isactually governed by a group of five parties, that dominate the national political landscape.

- Corruption- Most politically corrupted countries in the world

Dilma RoussefBrazil current’s presidentWorker’s Party

Economy

World rank in terms of GDP

Highest population in the World

Largest country in the World

7th5th5th

Economy

BRAZIL’S TOP 10 EXPORTS worldstopexports.com

1. Oil seed: US$21.2 billion - 11.1%2. Ores, slag, ash: $16.7 billion - 8.7%3. Oil: $13.7 billion - 7.2%4. Meat: $13.1 billion - 6.8%5. Machines, engines, pumps: $11.4 billion - 5.9%6. Vehicles: $9.6 billion - 5%7. Iron and steel: $8.9 billion - 4.7%8. Sugar: $7.8 billion - 4.1%9. Food waste, animal fodder: $6.2 billion - 3.2%10. Coffee, tea and spices: $6 billion - 3.2%

Economy

BRAZIL’S TOP 10 IMPORTS

1. Oil: US$45 billion - 19.7%2. Machines, engines, pumps: $31.9 billion - 13.9%3. Electronic equipment: $27 billion - 11.8%4. Vehicles: $19.5 billion - 8.5%5. Organic chemicals: $10.7 billion - 4.7%6. Plastics: $8.8 billion - 3.9%7. Fertilizers: $8.4 billion - 3.7%8. Pharmaceuticals: $7.4 billion - 3.2%9. Medical, technical equipment: $6.8 billion – 3%10. Other chemical goods: $5.4 billion - 2.4%

Inflation Currency / exchange rate how much coke cost in brazil and uk UNEMPLOYMENT RATE Public debt 5 biggest companies High interest rate Educational level