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7/23/2019 platilla para KPIs
http://slidepdf.com/reader/full/platilla-para-kpis 1/2
PLANTILLA PARA KPIs ---- COMMUNITY MANAGER ---- PLAN SOCIAL MEDIA
Informe de métricas y KPIs
Empresa: Mes:
Fecha:
VISIBILIDAD 1st week 2nd week 3rd week 4th week
Followers.................................................................
Fans.........................................................................
Clicks.......................................................................
Retweets..................................................................
Alcance (TweetReach)............................................
Bookmarks..............................................................
Inbond links...........................................................
!bscribers..............................................................
INE!A""I#N$FIDELI%A"I#N 1st week 2nd week 3rd week 4th week
"enciones...............................................................
Fa#oritos..................................................................
$FF...........................................................................
Com%artido..............................................................
Comentarios............................................................
"e&sta...................................................................
'&inas #istas..........................................................
isitantes *nicos.....................................................
+nlaces entrantes.....................................................
Tiem%o en la %&ina................................................
"edia de '&inas #istas..........................................
'orcenta,e de Rebote...............................................
-dolores#ela
7/23/2019 platilla para KPIs
http://slidepdf.com/reader/full/platilla-para-kpis 2/2
PLANTILLA PARA KPIs ---- COMMUNITY MANAGER ---- PLAN SOCIAL MEDIA
INFL&EN"IA 1st week 2nd week 3rd week 4th week
!ocial "ention........................................................
lot........................................................................+#an&eli/adores......................................................
Comentarios %ositi#os.............................................
Comentarios ne&ati#os............................................
Res%estas a interacciones......................................
!'I 1st week 2nd week 3rd week 4th week
Con#ersiones en #enta.............................................
0sarios re&istrados................................................
eads.......................................................................
Coste de eads........................................................
C.........................................................................
Nota: los números en Rojo indican descenso en el valor, en Verde aumento , y en Negro neutro.
-dolores#ela