Plouffe Presentation

8/14/2019 Plouffe Presentation

1/12

1

Obama for America

David PlouffeDavid Plouffe

Campaign Manager


2/12

Bush: 286

Kerry: 252


3/12


4/12

Going up on Television Early

AlaskaColorado

GeorgiaIndianaMichigan

IowaMissouriMontana

NevadaNew HampshireNew MexicoNorth CarolinaNorth DakotaOhioPennsylvaniaWisconsin

Virginia


5/12

55

Obama Poised to Win Historic Level of Support from WomenObama Poised to Win Historic Level of Support from Women

54% 54%51%

54%50%

52% 52% 52% 52%

39%

33%

40%40%36%

42%

48%

43%38%

0%

20%

40%

60%

80%

1996 2000 2004 May 14

(Battleground)

May 18

(Reuters/

Zogby)

June 1 (Gallup) June 8

(Rasmussen)

J une 11

(NBC/WSJ )

J une 15

(Rasmussen)

Obama vs. McCainExit Polls

GoreMargi

n+11

KerryMargi

n+3

Obama

Margin+12

Obama

Margin+14

Obama

Margin+12

Obama

Margin+12

Obama

Margin+19

Horserace Among Women

Clinton

Margin+16

Obama

Margin+13


6/12

66

Obama Holds Dominant Lead Over McCain AmongObama Holds Dominant Lead Over McCain Among

Hispanics, A Key Swing GroupHispanics, A Key Swing Group

2004: Kerry 53 Bush 442004: Kerry 53 Bush 442000: Gore 62 Bush 352000: Gore 62 Bush 35

67%

57%62% 62%

28%29%29%

33%

0%

20%

40%

60%

80%

May 14 (Battleground) May 18 (Reuters/ Zogby) May 31 (Gallup) June 11 (NBC/WSJ)

Obama McCain

Horserace Among Hispanic Voters


7/12

77

Obama Consolidating Democrats as He BuildsObama Consolidating Democrats as He Builds

Strength Among IndependentsStrength Among Independents

77

69%

78% 78%80%

40%44%

46%44% 43%

39%

44%43%

14%14%15%

21%

0%

20%

40%

60%

80%

May 18* June 8* June10** June 15* May 18* June 8* June 10** June 15*

Obama

McCain

Horserace by PartyDemocrats Independents

*Source: Rasmussen Reports Weekly Tracking**Source: Gallup


8/12

88

Expanding the Map: Turning Red States BlueExpanding the Map: Turning Red States Blue

88

46% 49% 46%43%

47% 48%50%

49% 45% 49%50%

49%

41%

50%50%

38%39%

51%

42%

52%

42%

53%

42%

54%

0%

20%

40%

60%

80%

2004 May

18*

2004 June

3**

2004 May

19**

2004 June

15***

2004 June

10**

2004 May

14**

Horserace

Virginia Missouri Colorado Ohio Iowa NewMexico

*SurveyUSA

**Rasmussen Reports

***PPP

-8 +7-7 +1 -5 +6 -2 +1

1-1 +7 -1 +9

2004: Kerry Bush 2008: Obama McCain


9/12

Winning in Traditional Battleground StatesWinning in Traditional Battleground StatesJune 18June 18thth Quinnipiac PollQuinnipiac Poll

99

47% 47%50%

48%

43%

51% 52% 50%

57%

34%

39%40%39%

45%42%

40%37%

43%

0%

20%

40%

60%

80%

Total Indep Women Total Indep Women Total Indep Women

Obama McCain

Horserace in Key Battleground States

FLORIDA

Source: Quinnipiac Polling, June 16

OHIO PENNSYLVANIA


10/12

Over 1.7 million total donors

Over 1 million volunteers

Over 5 million email subscribers

Unprecedented Grassroots Support


11/12

Carly Fiorina: In Truth The RNC Is Raising

Money Very Specifically For The Presidential

Campaign, And By The Rules The Money That

The RNC Raises Can Be Used For The

Presidential Campaign. So, It Actually Is Very

Relevant To Talk About What The RNC Raises.John Roberts: Let me come back to what you first said which is that the RNC has a lot of cash. It

used to be that Republican candidates, the individual campaigns, used to kill the Democrats inindividual donations. This year we don't see that. Why? Carly Fiorina: Well, I hate to keep correcting

you, but in truth the RNC is raising money very specifically for the presidential campaign, and by the

rules the money that the RNC raises can be used for the presidential campaign. So, it actually is very

relevant to talk about what the RNC raises. [CNN, 5/27/08]

RNC & McCa in Money
http://briefingroom.thehill.com/2008/05/27/fiorina-mccain-and-rnc-have-more-money-than-obama-and-dems/http://briefingroom.thehill.com/2008/05/27/fiorina-mccain-and-rnc-have-more-money-than-obama-and-dems/


12/12

DNC v. RNC

4.4

53.6

0

10

20

30

40

50

60

Cash on Hand (In Millions)

DNC

RNC

Documents

Plouffe Presentation