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Podpora rozvoje cizích jazyků pro Evropu 21. stol. INVESTICE DO ROZVOJE VZDĚLÁVÁNÍ. Tento projekt je spolufinancován Evropským sociálním fondem a státním rozpočtem České republiky. Mass media. term coined in the 1920s in connection to radio networks, newspapers and magazines - PowerPoint PPT Presentation
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Podpora rozvoje cizích jazyků pro Evropu 21. stol.
INVESTICE DO ROZVOJE VZDĚLÁVÁNÍ
Tento projekt je spolufinancován Evropským sociálním fondem a státním rozpočtem České republiky.
Mass media
• term coined in the 1920s in connection to radio networks, newspapers and magazines
• designed to reach a large audience
• some forms of mass media - books and manuscripts – known for centuries
• includes also Internet media - individuals can spread information
Mass media include
• radio• television• magazines • newspapers• World Wide Web
1/ Entertainment
2/ Public service announcements
Purpose
Press
• the oldest way of distributing information
• Issued daily, weekly, monthly, etc.
• The Daily newspapers create two large groups:
1/ broadsheets (quality press)
2/ tabloids (popular press)
Tabloids
• a smaller newspaper format
• tends to exaggerate sensational crime stories, gossip columns, deeply describes personal lives of celebrities and sports stars,
• so-called "junk food news"
the Broadsheets
• large size
• one daily broadsheet is distributed nationwide, and two on a Sunday
Question time1/ How often do you read a newspaper?
2/ What is your favourite newspaper?
3/ Do people usually read regional or national newspapers?
4/ Is there a lot of advertisement in newspapers?
5/ Do you subscribe to a newspaper? What are the advantages of a subscription?
6/ Do you know any internationally famous newspapers?
Magazines1/ Do you like reading magazines?
2/ What is your favourite magazine?
3/ What kind of magazines is especially popular with women? With men? With girls? With boys?
4/ What do you think about women's magazines?
Radio• beginning of 19th century
1/ Do you often listen to the radio? When? 2/ What's your favourite radio station? 3/ Do you prefer regional channels or national
ones? 4/ What type of stations are popular in your
country? 5/ What type of programmes can you hear on the
radio? 5/ Do you think radio will still be used in the future?
Why do you think so?
Television• available since 1930´s
• mainly a source of entertainment and news
• the world's first working television system invented by Scottish inventor John Logie Baird
• common channels in the UK: BBC1, BBC2, Channel 4, Five
1/ How much TV do you watch? 2/ What's you favourite TV programme?
Why is it your favourite? 3/ What type of TV programmes do you
hate? Why? 4/ What other popular types of TV
programmes do you know? 5/ Do you think that TV is good for people?
Why or why not? 6/ What are the positives and negatives of
TV? 7/ What is the difference between public
channels and commercial channels?
8/ If you could influence the nature / selection of TV programmes, what would you change? Why?
9/ How do you feel about TV commercials, especially when they are shown in the middle of a film?
10/ What is your favourite TV commercial? What TV commercial do you hate?
11/ What is a 'couch potato'? 12/ How do you get to know what
programmes are on? Where can you find out?
Internet1/ What is internet?
2/ How popular is it these days? Who uses it?
3/ What are the positives and negatives of the Internet?
4/ Do you think that the Internet will replace other kinds of mass media completely? Why?
5/ When you are using the internet, is your privacy well protected?
6/ Is there a lot of unpleasant advertisement on the Internet?
Mass media now
• Developing new technology brings new questions:
1/ Should cell phones be included in mass media?
2/ What about video and computer games?
INVESTICE DO ROZVOJE VZDĚLÁVÁNÍ
Tento projekt je spolufinancován Evropským sociálním fondem a státním rozpočtem České republiky.
Tato výuková prezentace byla pořízena z finančních prostředků hrazených Evropským sociálním fondem
a rozpočtem České republiky.