8
Android Experience Sharing 刘铁锋 About Myself Agenda Android And App Ranking Analysis Android Failure experience Google’s policy

Point¨‹序创意过滤与失败经验谈 .pdf · Love Poems 1 Steamy Window 1 Points Traditional app will transfer to Android(Twitter, Adobe, IMDB) Innovation app have chance (Launch

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Page 1: Point¨‹序创意过滤与失败经验谈 .pdf · Love Poems 1 Steamy Window 1 Points Traditional app will transfer to Android(Twitter, Adobe, IMDB) Innovation app have chance (Launch

Android Experience Sharing

刘铁锋

No Famous Developer

Keep ImprovingKeep ImprovingKeep ImprovingKeep Improving

Search Engine ExperienceSearch Engine ExperienceSearch Engine ExperienceSearch Engine Experience

草根

No oversea work experience

Not Super StartNot Super StartNot Super StartNot Super Start

1111....5 5 5 5 year for Androidyear for Androidyear for Androidyear for Android

About Myself

Agenda

Android And App Ranking Analysis

Android Failure experience

Google’s policy

Page 2: Point¨‹序创意过滤与失败经验谈 .pdf · Love Poems 1 Steamy Window 1 Points Traditional app will transfer to Android(Twitter, Adobe, IMDB) Innovation app have chance (Launch

Revenue in App Store

$253k per month

App Store Info

New App in Android Market App Download Distribution

Android Ranking AnalysisData

Overall Top 100Category Top 20Why they success

Android Top 20(2010.4 Vs. 2010.7)App AppGoogle Maps Google Sky MapPandora Radio Advanced Task KillerT-Mobile My Account The Weather ChannelThe Weather Channel Facebook for AndroidMovies Barcode ScannerFacebook for Android TwitterTwitterTwitterTwitterMySpace Mobile CompassDroidlight LED Flashlight BackgroundsHandcent SMS ShazamUS Yellow Pages Search Dictionary.comBackgrounds ASTRO File ManagerASTRO File ManagerASTRO File ManagerASTRO File ManagerBarcode Scanner Adobe ReaderAdobe ReaderAdobe ReaderAdobe ReaderAdvanced Task Killer Handcent SMSGoogle Sky Map ColorNote notepad NotesRingtones DailyHoroscopeDictionary.com RingdroidShazam Google TranslateDailyHoroscope LauncherProLauncherProLauncherProLauncherProShopSavvy IMDB IMDB IMDB IMDB MoivesMoivesMoivesMoives & TV & TV & TV & TV

Page 3: Point¨‹序创意过滤与失败经验谈 .pdf · Love Poems 1 Steamy Window 1 Points Traditional app will transfer to Android(Twitter, Adobe, IMDB) Innovation app have chance (Launch

App ContributorRow LabelsRow LabelsRow LabelsRow Labels Count of TitleCount of TitleCount of TitleCount of TitleSoundroid 2012Soundroid 2012Soundroid 2012Soundroid 2012 10101010

Al Pacino Sounds & RingtonesAl Pacino Sounds & RingtonesAl Pacino Sounds & RingtonesAl Pacino Sounds & Ringtones 1111Bruce Tobi SoundboardBruce Tobi SoundboardBruce Tobi SoundboardBruce Tobi Soundboard 1111Chris Tucker Sounds & RingtoneChris Tucker Sounds & RingtoneChris Tucker Sounds & RingtoneChris Tucker Sounds & Ringtone 1111Dumb and Dumber SoundboardDumb and Dumber SoundboardDumb and Dumber SoundboardDumb and Dumber Soundboard 1111Looney Tunes SoundboardLooney Tunes SoundboardLooney Tunes SoundboardLooney Tunes Soundboard 1111MadeaMadeaMadeaMadea Soundboard Soundboard Soundboard Soundboard 1111Old Man Herbert SoundboardOld Man Herbert SoundboardOld Man Herbert SoundboardOld Man Herbert Soundboard 1111Peter Griffin SoundboardPeter Griffin SoundboardPeter Griffin SoundboardPeter Griffin Soundboard 1111Star Wars Sounds & RingtonesStar Wars Sounds & RingtonesStar Wars Sounds & RingtonesStar Wars Sounds & Ringtones 1111Super Mario Sounds & RingtonesSuper Mario Sounds & RingtonesSuper Mario Sounds & RingtonesSuper Mario Sounds & Ringtones 1111

Google Inc.Google Inc.Google Inc.Google Inc. 6666Gesture SearchGesture SearchGesture SearchGesture Search 1111Google GogglesGoogle GogglesGoogle GogglesGoogle Goggles 1111Google MapsGoogle MapsGoogle MapsGoogle Maps 1111Google Sky MapGoogle Sky MapGoogle Sky MapGoogle Sky Map 1111Google TranslateGoogle TranslateGoogle TranslateGoogle Translate 1111ShopperShopperShopperShopper 1111

handcent_adminhandcent_adminhandcent_adminhandcent_admin 5555Handcent Font Pack1Handcent Font Pack1Handcent Font Pack1Handcent Font Pack1 1111Handcent Font Pack2Handcent Font Pack2Handcent Font Pack2Handcent Font Pack2 1111Handcent Font Pack3Handcent Font Pack3Handcent Font Pack3Handcent Font Pack3 1111Handcent Font Pack4Handcent Font Pack4Handcent Font Pack4Handcent Font Pack4 1111Handcent SMSHandcent SMSHandcent SMSHandcent SMS 1111

Scheff's BlendScheff's BlendScheff's BlendScheff's Blend 4444AK-47AK-47AK-47AK-47 1111Ruger - SR9Ruger - SR9Ruger - SR9Ruger - SR9 1111SchottGunnSchottGunnSchottGunnSchottGunn 1111The Schwartz UnsheathedThe Schwartz UnsheathedThe Schwartz UnsheathedThe Schwartz Unsheathed 1111

Swiss CodemonkeysSwiss CodemonkeysSwiss CodemonkeysSwiss Codemonkeys 3333Funny JokesFunny JokesFunny JokesFunny Jokes 1111Love PoemsLove PoemsLove PoemsLove Poems 1111Steamy WindowSteamy WindowSteamy WindowSteamy Window 1111

Points

Traditional app will transfer to Android(Twitter, Adobe, IMDB)

Innovation app have chance (Launch Pro)Who will be the next (FourSquare?)

Communication(2010.4 Vs. 2010.7)

AppsAppsAppsApps AppsAppsAppsAppsHandcent SMS Handcent SMSOpera Mini 5 browser Yahoo!Yahoo!Yahoo!Yahoo! Mail Mail Mail MailBluetooth File Transfer Opera Minitwidroid for twitter Antivirus freeEStrongs File Explorer EStrongsantivirus free Bluetooth File TransferDolphin Browser MSN TalkeBuddy Messenger YahooYahooYahooYahoo Messenger Messenger Messenger MessengerchompSMS Dolphin Browser HDHi AIM PdaNetHandcent Font Pack2 EbuddyHandcent Font Pack4 Twideroyd for twitterHandcent Font Pack1 QQQQQQQQHandcent Font Pack3 A Korea App

Meebo IM fringHi MSN Beta Skyfire QQ Labs for Android LookoutLookoutLookoutLookout Mobile Security Mobile Security Mobile Security Mobile SecurityLookout Mobile Security FREE Handcent Font pack1MSN Droid Handcent Font pack2

App ContributorRow LabelsRow LabelsRow LabelsRow Labels Count of OwnerNameCount of OwnerNameCount of OwnerNameCount of OwnerNameEasyroidEasyroidEasyroidEasyroid 5555

Hi AIMHi AIMHi AIMHi AIM 1111Hi AIM pre-cupcakeHi AIM pre-cupcakeHi AIM pre-cupcakeHi AIM pre-cupcake 1111Hi MSN BetaHi MSN BetaHi MSN BetaHi MSN Beta 1111Hi MSN pre-cupcakeHi MSN pre-cupcakeHi MSN pre-cupcakeHi MSN pre-cupcake 1111Hi YahooHi YahooHi YahooHi Yahoo 1111

Michael Michael Michael Michael QuachQuachQuachQuach 5555100 Birthday Quotes!100 Birthday Quotes!100 Birthday Quotes!100 Birthday Quotes! 1111French Verbs 650French Verbs 650French Verbs 650French Verbs 650 1111Legal Terms 500Legal Terms 500Legal Terms 500Legal Terms 500 1111VocabulousVocabulousVocabulousVocabulous 1111Weird Words 500Weird Words 500Weird Words 500Weird Words 500 1111

handcent_adminhandcent_adminhandcent_adminhandcent_admin 5555Handcent Font Pack1Handcent Font Pack1Handcent Font Pack1Handcent Font Pack1 1111Handcent Font Pack2Handcent Font Pack2Handcent Font Pack2Handcent Font Pack2 1111Handcent Font Pack3Handcent Font Pack3Handcent Font Pack3Handcent Font Pack3 1111Handcent Font Pack4Handcent Font Pack4Handcent Font Pack4Handcent Font Pack4 1111Handcent SMSHandcent SMSHandcent SMSHandcent SMS 1111

Superdroid.netSuperdroid.netSuperdroid.netSuperdroid.net 3333NBA ForumNBA ForumNBA ForumNBA Forum 1111Super - Private ConversationSuper - Private ConversationSuper - Private ConversationSuper - Private Conversation 1111Super SMS Faker (Free)Super SMS Faker (Free)Super SMS Faker (Free)Super SMS Faker (Free) 1111

Yermek ZhumagulovYermek ZhumagulovYermek ZhumagulovYermek Zhumagulov 2222aContactsaContactsaContactsaContacts 1111Dialer OneDialer OneDialer OneDialer One 1111

Tom TascheTom TascheTom TascheTom Tasche 2222SayMyNameSayMyNameSayMyNameSayMyName 1111SayMyName DessertSayMyName DessertSayMyName DessertSayMyName Dessert 1111

xScope MobilexScope MobilexScope MobilexScope Mobile 2222xScope Browser Lite (1.5/1.6)xScope Browser Lite (1.5/1.6)xScope Browser Lite (1.5/1.6)xScope Browser Lite (1.5/1.6) 1111xScopexScopexScopexScope Browser Lite (free) Browser Lite (free) Browser Lite (free) Browser Lite (free) 1111

Point

Big Company’s Influence(Yahoo!)Local App (QQ and Korea app)

EntertainmentAPPAPPAPPAPP APPAPPAPPAPPMovies BackgroudsBackgrounds IMDB MoviesRingtones Zedge RingtonesTV.com AirHornZedge Ringtones & Wallpapers Guitar: Solo LiteFunny Jokes Funny JokesDiscovery Channel Mabilo WallpaperMabilo Wallpapers Star wars light saberSchottGunn 8.500+ Drink Recipes8.500+ Drink Recipes8.500+ Drink Recipes8.500+ Drink RecipesGuitar : Solo Lite Steamy WindowSteamy WindowSteamy WindowSteamy WindowAK-47 SchootGunnSteamy Window Useless FactsUseless FactsUseless FactsUseless FactsStep Brothers Soundboard AK-47Ruger - SR9 Magic 8-BallPeter Griffin Soundboard Step Brothers SoundboardOld Man Herbert Soundboard xPianoCoin Flip Horoscope and TarotMagic 8-Ball StewieStewieStewieStewie –––– Family Family Family Family Guy sound Guy sound Guy sound Guy soundE! Online Old man Old man Old man Old man herbertherbertherbertherbert Sound Sound Sound Sound

Page 4: Point¨‹序创意过滤与失败经验谈 .pdf · Love Poems 1 Steamy Window 1 Points Traditional app will transfer to Android(Twitter, Adobe, IMDB) Innovation app have chance (Launch

App ContributorRow LabelsRow LabelsRow LabelsRow Labels Count of OwnerNameCount of OwnerNameCount of OwnerNameCount of OwnerNameSoundroid 2012Soundroid 2012Soundroid 2012Soundroid 2012 14141414

Al Pacino Sounds & RingtonesAl Pacino Sounds & RingtonesAl Pacino Sounds & RingtonesAl Pacino Sounds & Ringtones 1111Arnold Sounds & RingtonesArnold Sounds & RingtonesArnold Sounds & RingtonesArnold Sounds & Ringtones 1111Bruce Tobi SoundboardBruce Tobi SoundboardBruce Tobi SoundboardBruce Tobi Soundboard 1111Chris Tucker Sounds & RingtoneChris Tucker Sounds & RingtoneChris Tucker Sounds & RingtoneChris Tucker Sounds & Ringtone 1111Dumb and Dumber SoundboardDumb and Dumber SoundboardDumb and Dumber SoundboardDumb and Dumber Soundboard 1111Looney Tunes SoundboardLooney Tunes SoundboardLooney Tunes SoundboardLooney Tunes Soundboard 1111Madea SoundboardMadea SoundboardMadea SoundboardMadea Soundboard 1111Old Man Herbert SoundboardOld Man Herbert SoundboardOld Man Herbert SoundboardOld Man Herbert Soundboard 1111Peter Griffin SoundboardPeter Griffin SoundboardPeter Griffin SoundboardPeter Griffin Soundboard 1111Star Trek Sounds & RingtonesStar Trek Sounds & RingtonesStar Trek Sounds & RingtonesStar Trek Sounds & Ringtones 1111Star Wars Sounds & RingtonesStar Wars Sounds & RingtonesStar Wars Sounds & RingtonesStar Wars Sounds & Ringtones 1111Super Mario Sounds & RingtonesSuper Mario Sounds & RingtonesSuper Mario Sounds & RingtonesSuper Mario Sounds & Ringtones 1111Three Stooges SoundboardThree Stooges SoundboardThree Stooges SoundboardThree Stooges Soundboard 1111Transformers Sounds & RingtoneTransformers Sounds & RingtoneTransformers Sounds & RingtoneTransformers Sounds & Ringtone 1111

NeatoFunNeatoFunNeatoFunNeatoFun 9999Anchorman - Ron BurgundyAnchorman - Ron BurgundyAnchorman - Ron BurgundyAnchorman - Ron Burgundy 1111Cheech and Chong soundboardCheech and Chong soundboardCheech and Chong soundboardCheech and Chong soundboard 1111FartDroidFartDroidFartDroidFartDroid 1111Grandma's Boy SoundboardGrandma's Boy SoundboardGrandma's Boy SoundboardGrandma's Boy Soundboard 1111Ricky Bobby SoundboardRicky Bobby SoundboardRicky Bobby SoundboardRicky Bobby Soundboard 1111Step Brothers SoundboardStep Brothers SoundboardStep Brothers SoundboardStep Brothers Soundboard 1111Superbad - Seth SoundboardSuperbad - Seth SoundboardSuperbad - Seth SoundboardSuperbad - Seth Soundboard 1111The Big Lebowski soundboardThe Big Lebowski soundboardThe Big Lebowski soundboardThe Big Lebowski soundboard 1111Tourettes Guy SoundboardTourettes Guy SoundboardTourettes Guy SoundboardTourettes Guy Soundboard 1111

Droid SoundsDroid SoundsDroid SoundsDroid Sounds 8888Boondocks SoundboardBoondocks SoundboardBoondocks SoundboardBoondocks Soundboard 1111Butters - South ParkButters - South ParkButters - South ParkButters - South Park 1111Eric Cartman - South ParkEric Cartman - South ParkEric Cartman - South ParkEric Cartman - South Park 1111Herbert Pervert - Family GuyHerbert Pervert - Family GuyHerbert Pervert - Family GuyHerbert Pervert - Family Guy 1111Ollie Williams - Family GuyOllie Williams - Family GuyOllie Williams - Family GuyOllie Williams - Family Guy 1111Quagmire Family Guy SoundboardQuagmire Family Guy SoundboardQuagmire Family Guy SoundboardQuagmire Family Guy Soundboard 1111Step Brothers Movie SoundboardStep Brothers Movie SoundboardStep Brothers Movie SoundboardStep Brothers Movie Soundboard 1111Stewie - Family Guy SoundboardStewie - Family Guy SoundboardStewie - Family Guy SoundboardStewie - Family Guy Soundboard 1111

Points

Culture related (sound,Drink)Emulate app (gun etc. )

ProductivityApp AppAdvanced Task Killer Advanced Task KillerASTRO File Manager ASTRO File ManagerAK Notepad Adobe ReaderAdobe ReaderAdobe ReaderAdobe ReaderColorNote Notepad Notes ColorNote Notepad NotesVoice Recorder LauncherProLauncherProLauncherProLauncherProAstrid Task/Todo List AK NotepadHelixLauncher Voice RecorderOI File Manager JorteJorteJorteJorte(PIM soft)(PIM soft)(PIM soft)(PIM soft)AndroZip File Manager AndroZip File ManagerEasy Note + 2do Document To Go Timer OI File Manager3001 Wisdom Quotes - Lite Astrid Task/Todo List

Quick Uninstaller (Appmanager) Job SearchNote Everything 3banana NoteshandyCalc TimerBattery Widget ADW.LauncherADW.LauncherADW.LauncherADW.Launcher3banana Notes Battery WidgetDocuments To Go 2.0 Main App Quick SettingsQuick SettingsQuick SettingsQuick SettingsJob Search DropboxDropboxDropboxDropbox

App ContributorSpeed Software 2

All-in-1 Calc Lite 1Explorer 1

NitroDesk, Inc. 2Exchange By TouchDown 1Exchange for Android 2.0 / 2.1 1

MoaiApps 2Calendar Pad 1Calendar Pad for Android 1.5 1

B&B (Bread & Butter) Tool 2Droid LED Flashlight 1Quick Uninstaller (Appmanager) 1

OpenIntents 2OI File Manager 1OI Notepad 1

Snaptic 23banana Notes 1AK Notepad 1

SoftXPerience 2NE GDocs 1Note Everything 1

Points

Integration (internet + Mobile)Creative and save time tools

SocialTitleTitleTitleTitle OwnerNameOwnerNameOwnerNameOwnerNameFacebook for Android FacebookMySpace Mobile MySpace MobileTweetcaster HandmarkAIM AOL MobileTruth or Dare MangobirdFood Finder Michael QuachLove Quotes 500 Michael QuachBump Bump Technologies, IncPickup Lines Swiss Codemonkeystwicca BETA R246DesignMatch.com 鈥?Find Your Match! Match.com LLCU.S. Hot Job Search Kiumiu SoftBars & Clubs Michael QuachSuccess Quotes Michael QuachVZ-Netzwerke VZnet Netzwerke LtdSwift App for Twitter Sebastian DelmontBuddha Quotes Michael QuachParty & Drinking Games SusaSoftXWertago for Nightlife The mobile app for nightlife

Page 5: Point¨‹序创意过滤与失败经验谈 .pdf · Love Poems 1 Steamy Window 1 Points Traditional app will transfer to Android(Twitter, Adobe, IMDB) Innovation app have chance (Launch

App ContributorRow LabelsRow LabelsRow LabelsRow Labels Count of Count of Count of Count of OwnerNameOwnerNameOwnerNameOwnerNameMichael Quach 10

Anger Quotes 1Bars & Clubs 1Buddha Quotes 1Cool Sex Facts 1Food Finder 1Love Quotes 500 1Love SMS 1Mother Teresa Quotes 1Success Quotes 1Tongue Twisters 500 1

Mob4.com 5Baby Sleep Songs II 1Hangman Spongebob 1Kids Number:CountMe II 1My Daily Astrological Reading 1tic tac toe w/Tom and Jerry 1

SusaSoftX 5505 Motivational Quotes 1Famous Quotes 1Party & Drinking Games 1Pick-Up Lines 1Trivia Genius 1

ToolsTitleTitleTitleTitle OwnerNameOwnerNameOwnerNameOwnerNameT-Mobile My Account T-Mobile USADroidlight LED Flashlight Motorola Inc.Compass SnapticGoogle Goggles Google Inc.RealCalc Scientific Calculator Brain OverspillStopWatch sportstracklive.comGoogle Translate Google Inc.Unit Converter - ConvertPad MathPad SoftwareColorFlashlight Fun Flashlight NotesT-Mobile Visual Voicemail T-Mobile USAFlashlight Devesh ParekhTasKiller free Thibaut NicolasUninstaller Rhythm SoftwareBubble Ben ZibbleStopwatch Tom TaylorRetro Clock Widget jSourcePdaNet free edition June Fabrics Technology Inc.Metal Detector Kurt RadwanskiNote Pad AndroidFreeware.ORGGesture Search Google Inc.

App ContributorRow LabelsRow LabelsRow LabelsRow Labels Count of Count of Count of Count of OwnerNameOwnerNameOwnerNameOwnerNameCurveFish 8

2G-3G OnOff 1AppRemover 1BatteryLife 1Bluetooth OnOff 1Brightness Level 1GPS OnOff 1SilentMode OnOff 1WiFi OnOff 1

T-Mobile USA 5T-Mobile AppPack 1T-Mobile HotSpot Connect 1T-Mobile Mobile Backup 1T-Mobile My Account 1T-Mobile Visual Voicemail 1

Google Inc. 3Gesture Search 1Google Goggles 1Google Translate 1

Notes 2ColorFlashlight Fun Flashlight 1Korean Hangul Keyboard (Beta) 1

tenCube 2WaveSecure Mobile Security 1WaveSecure UninstallProtection 1

Rhythm Software 2Task Manager 1Uninstaller 1

Andrew Schwimmer 2Save MMS 1ToggleWifi 1

Promotion is importantPromotion is importantPromotion is importantPromotion is important

Focus on innovation partFocus on innovation partFocus on innovation partFocus on innovation part

Reuse experience

Developer will extend their strength

Developer will generate more apps

From famous company

Early bird

Why they win?

Analysis

Other Info in Android

Ø App Store (10 million RMB/Month, 斯凯)Ø Ads Platform. (some company is working

on this and get funding)Ø Forum shift to Platform. (Androidin, from

ROM->Charge, Security etc)Ø Device company shift to market. (MM,

Lenovo, Huawei)Ø App Competition is more and more hard,

Promotion become important

Android Failure Experience

Failure ExperienceOther

Google’s rulesEffect for developer

Page 6: Point¨‹序创意过滤与失败经验谈 .pdf · Love Poems 1 Steamy Window 1 Points Traditional app will transfer to Android(Twitter, Adobe, IMDB) Innovation app have chance (Launch

Mindset Change Failure

BackgroundPervious working experience

Filter for ideasMust have for user?Technology boundary?User experience good enough?Is user base big enough?

Mindset Change Failure

IdeaGoogle Contact+SMS+Email+SNS Sync4 man *3 months

ReasonFounder mental app, user must haveNot easy to developUser will use all the timeLarge user base

Failure Too heavyTarget user?Performance and QualityConfidence of developer

Learning

Don’t support for success and per-install for manufacture

Don’t spend too many time, especially less then 2 mons

Try to find some typical user and verify it

Filter Suggestion

Development schedule Difficulty for implementationDoes user buy in your idea?

Technical Boundary

CaseQuick UninstallerBy Chance

StatusCompetitor,Top 50Top 15 in tools

AnalysisNot enough technical boundaryNo update and maintainsNo branding (need 3rd party help or promotion)

Resource Dependence

CaseFMLEntertainment ideas

StatusOfficial version present in marketRemoved by Google

LearningDepend 3rd party resourceAttack from competitorLimitation from the website (need help from 3rd

party)

Page 7: Point¨‹序创意过滤与失败经验谈 .pdf · Love Poems 1 Steamy Window 1 Points Traditional app will transfer to Android(Twitter, Adobe, IMDB) Innovation app have chance (Launch

Idea Copy From Others

CaseCopy from App Store

StatusRemoved

LearningUXFailure when you become famous

Other

Model (how to spend your team bandwidth)Focus (what’s strength?)Balance of research and maintaince

Start from Small

Idea FilterBuild branding

No depend from 3rd party resource

No CopyRight issues

No Copy

Fail Fast

Summary Google’s policy

Don’t checkAction when complainDon’t leverage Google’s branding

Effect

Remove from market (notify after removed)Disable account(all apps will be removed)

Summary

Fail FastDon’t do Evil Still have

Chance

Page 8: Point¨‹序创意过滤与失败经验谈 .pdf · Love Poems 1 Steamy Window 1 Points Traditional app will transfer to Android(Twitter, Adobe, IMDB) Innovation app have chance (Launch

THANK YOU!VerisionVerisionVerisionVerision

AcerAcerAcerAcer

T-MobileT-MobileT-MobileT-Mobile

China TelecomChina TelecomChina TelecomChina Telecom China UnionChina UnionChina UnionChina Union

Sony-Sony-Sony-Sony-ErissionErissionErissionErissionLenovoLenovoLenovoLenovo MeizuMeizuMeizuMeizu

HTCHTCHTCHTC

MotorollaMotorollaMotorollaMotorolla

SumsungSumsungSumsungSumsung LGLGLGLG

MoreMoreMoreMore…………

DELLDELLDELLDELL

SprintSprintSprintSprint

China MobileChina MobileChina MobileChina Mobile