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POP UP LEARNING IN KNOX
PRESENTED BY
LEANNE FITZGERALD & HEATHER MCTAGGART
WHO ARE WE?
Learn Local in Knox
WHY POP UP EVENTS?
•Lack of engagement a problem for all•If we don’t reach people we can’t meet their needs•If we don’t reach people we aren’t economically viable or socially relevant
WHAT IS POP UP?
They are: Spontaneous A little quirky They come and go Create interest Inexpensive Opportunities to engage
Project Overview Five Learn Local providers in Knox to make use of
both empty retail spaces and other public places to engage the community in learning opportunities and expose it to our brand
The spaces include:• Libraries• Businesses & Shopping Centres• Schools • Licensed premises• Sporting Clubs• Cafes and much more….
INNOVATIVE APPROACH
• Build on a successful model from the business sector
• Mix delivery of learning with a marketing strategy
• Win win for all partners
Have a strong marketing campaign
Set up a strong marketing campaign informing customers
about the pop-up event to generate excitement to help pull in crowds.
Word-of-mouth marketing and social-media sharing helps
sustain the buzz and create a sense of intrigue, fun and spontaneity.
SHOWCASING OUR SUCCESSFUL
EVENTS
WORKPLACE BULLYING & HARRASMENT WORKSHOP
CONSTRUCTION COMPANY IN SCORESBY
POP UP DIGITAL PHOTOGRAPHY
CLASS IN LOCAL PARK
POP UP LAUNCH IN LOCAL TIPLEARNING TO RECYLE AND
REFASHION
POPPING UP WITH KNOX MOBILE LIBRARY BUS AT
SOCIAL HOUSING ESTATE
LEARN HOW TO USE AN IPAD CLASS
FIRST AID TRAINING FOR NEW MUMS
AT MATERNAL AND CHILD HEALTH CENTRE
HAIR BRAIDING CLASS
AT LOCAL DANCE STUDIO
ADULT LEANER’S
WEEK
POP UP DISPLAY ATWESTFIELD KNOX CITY
MassageBelly dancingComputing
Business SupportFirst Aid Training
LESSONS LEARNED ….
• Make the partnership worthwhile for all partners
• Market effectively
• Take risks
• Success can be measured in many ways