SAHAR RAHMANI

MARKETING

OBJECTIVES• To gain esperience in business/marketing strategy development.• To analyze and improve marketing, sales, and operational performance. • To develop products, markets, and relationship

• Recognized analytical and research skills.• Proficient in Microsoft Excel, Word, and Powerpoint.• Strong oral and writen communication ability.• Award-winning presentation skills.• Team player with leadership and entrepreneurial capabilities.• Detail oriented without losing the big picture.• Critical thinking and data analysis.

SKILLS

Business PlanAs part of Entrepreneurship course, I developed a business plan for a luxury karaoke lounge. This business is aimed at both consumer and business in the area and therefore contains extensive marketing research and competitive analysis.

Internatinal BuyingAs part of Entrepreneurship course, I developed a business plan for a luxury karaoke lounge. This business is aimed at both consumer and business in the area and therefore contains extensive marketing research and competitive analysis.

BuyingA 6-month buying plan with a fixed budget for over-the-shoulder Kate Spade bags was developed. The styles and colors were chosen after close study of brand’s customer, their habits, likes, and dislikes.

BrandingA campaign was developed to introduce a new product line for an existing brand. The aim was to develop this new line based on the target customer and the brand image. Versace Beauty line of makeups is designed with this in mind. The products were selected based on target customers’ needs and wants and the colors include both basics and recent color trends.

TrendsIn this series of projects, I researched macro and micro trends by identifying current cultural, political, economical, environemtal, and social trends that shape our world and influence design. In addition, I identified consumer product and services that are born from these trends

Fashion DirectionBy researching news articles, movies, art and museum exhibitions, I created a fashion concept for a designer or retailer for the assigned season. “The Force” concept, inspired by Star Wars, will influence the fashion trend in 2016. I supported my idea with additional informations, such as books, and runway looks from current (2014) and past runways. I also put together a concept/mood board, including

recent runway inspirations, colors, fabrics, and swatches, styling, details, and accessories that were inspired by the direction. These two board are currently on display on the school’s “Outstanding Projects” wall.

Runway AnalysisAfter Analyzing more than 180 runways for Pre-Fall 2014, I presented an overview of trends in five categories of:

• Inspiration• Colors• Fabrics / materials• Prints / patterns• Styling / detailing• Trims / embelishments

and in key items, such as:• Coats• Jackets,• Blazers• Dresses• Suits• Blouse / tops• Pants, • Skirts, and• Knitwears

Style EvolutionAfter extensive research of the current runway (Fall 2014), I developed a scrapbook style report on Microsoft Word that explained and illustrated how designers have played with old silhouettes and styles and given them a fresh and modern look

In a similar project, I looked at following fashion history era (Egyptian, Greek, Byzantine, and Renaissance) and their current influence on men’s and women’s fashion

Store MerchandisingThis group of project were aimed to merchandise a design and merchandise a store. Style book showcases the new merchandise collections, Store manual provides a in-store and window display visual merchandising guidelines in addition to store’s mood, planning, decoration, and promotions.

PRThis project involved development of a complete press kit, including: bio, media release, press release, event invitation, lookbook, and press clippings for a Swedish designer, Gudrun Sjödén. I tried to carry the brand sustainable image throughout the development and printing process, using unbleached recycled paper and brown bags.

Event PlanningI planned a celebratory fashion show for Gudrun Sjödén‘s 40 year anniversary with a orchard theme. The event was called “Wares that Care” wtih tagline of “Colorful World of Responsible Design”. It is held in Great Hall of Hart House in early September at 5pm. It showcases the brands new A/W collection and its limited edition Anniversary collection. The shows is completed with reception, appetizer, food, and live music.

Bio

Sahar is a passionate, resilient, and detail oriented individual. Born in Iran, she pursued a career in engineering, and received her M. Sc. in Chemical Engineering in 2012 from University of Waterloo, one of Canada’s top Engineering schools.

Craving creativity and originality in her daily life she decided to study Fashion Marketing at Toronto Film School, formerly known as Academy of Design. With enthusiasm, determination, and hard work she graduated in 2015 with honors.

Sahar has a keen eye for detail which along with her analytical abilities has resulted in creative ideas for business, branding, and marketing grow strategically in effective and efficient manner. She loves nature and that is where many of her ideas stem from.

Sahar believes that everyone experiences difficulties in their life and loves to volunteer her time and skills assisting them overcome it.

SAHAR RAHMANI

(647) 995 - 6384 saharahmani@gmail.com