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This is my portfolio
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Hi!
Contents目 录
Personal Profile 01个人简介
Plane Constitute 02平面构成
Color Composition 13色彩构成
Character Design 14 字体设计
Logo Design 04 标志设计
Illustration 22 插画
Photographic 28 插画
Part.1 Personal Profile
Personal Profile个人简介
HOU XIAOYANG
Capricornus
Dec.24,1991 B
Drawing Writing
Sing Film
Cooking Cartoon
Handcraft Dog
01
Part.2 Plane Constitute
02
The following graphics are selected as the basic elements of the plane composition, and to get the new pattern through
scaling, copying, rotating and overlapping of them. According to the visual effect of beauty, the principle of mechanics,
the arrangement of elements, the pattern created is the combination of reason and sensibility. Though the study of the
images and the permutation methods of images to create a sense of the beauty of the order, the beauty of reason, and
the beauty of abstract.
03
Part.3 Logo Design
THE CORNER STORE
CHANGSHU·CHINA
COFFEE WAVES
04
巷
Plan-A
THE CORNER STORE
The “Xiaoxiangli” is a brand of specialty. I have created two sets of schemes
in order to meet the requirement of building a newly fresh retro brand image.
The main part of the logo in scheme A is the deformation and combination of
the Chinese character “xiang” and the Chinese garden style of window, and it
selects the dark red as the main color which reflecting the Chinese classical
style, but it looks a bit dull.
巷巷
Alley
Store
THE CORNER STORE
C:0 M:62 Y:100 K:0
C:0 M:84 Y:100 K:0
C:14 M:95 Y:100 K:0
Plan-B
05
The scheme B also uses the deformed Chinese character “xiang” to
highlight the brand focus, combining it with the shape of Chinese style
garden building, and gradually form the final shape. Adding the
hexagonal frame makes the logo more prominent and independent,
and selecting the brighter color, which are in line with the brand image
requirements of being both newly and fresh and retro. So the final
selection is scheme B.
06
THE CORNER STORE
logo derivative and application
07
寻 味 ⼩ 巷 ⾥
Display of shop web
08
CHANGSHU·CHINA
常
常
This design is for the promotion of travel in Changshu, and the main point is to highlight
the characteristics of Changshu. Combine the Chinese character “Chang” in the
“Changshu” with the Jiangnan buildings, Changshu Baota, and the red lacquered gate
to form a deformed graphic to become the body of the logo, which means “The door
opened, the guest comes”. It reflects the Chinese classic style.
logo application
09
10
COFFEE WAVES
+
coffee cup natural paper boat
C:44 M:15 Y:95 K:0
C:65 M:84 Y:100 K:57
C:76 M:89 Y:95 K:72
see sail waves carp
This is the brand logo designed for a coffee shop, and the
main design idea is mainly from the brand name “wave”.
Thus to associate with the paper boat from this, and to
combine the cup of coffee with the paper boat, adding the
elements of wave and coffee beans etc. to form a simple
and lively image. At the same time to combine the wave,
carp, whirlpool and other elements to creatively design the
character “coffee waves”.
logo application
11
12
Part.4 Color Composition
13
"Color is life, and in my opinion a world without color is like death". In color composition, it is to study
the emotional expression of color in the practical application and improve the awareness and
sensitivity of color through the collocation of different color, brightness, and color temperature.
Part.5 Character Design
Focus
Focus on people
大事小事,人生百态
Plan-A
The Chinese character "jiaodian" is a word in the English language
means the same as "focus". First, to change the Chinese character
focus into running script, in this way the font strokes are smoother,
just like the flowing water, and are vigorous and forceful. Then,
combining the "si dianshui" in running script to the Chinese character
“ren”, and the meaning is as" focus on people".
Jiaodian
14
By combining the Chinese character “ren” and “dian” to crate the
new character. The four radicals respectively represent the most
concerned “basic necessities of life” by people. It emphasizes
that the source of focus comes from daily life, and draw people’s
attention to their life.
生生不息 以人为本焦点
People Live Food Work
Focus on People's Life Plan-B
焦点Focus
Jiaodian
15
Mist
City污染,让城市变为一座公墓
Around the hot topic of “mist” to develop the design ideas. First,
combining the upper part of Chinese character “jiaodian” and the image
of it, and combining the lower half part with the silhouette of city, to
obtain the final graphic. The picture shows that the smoke is drifting
above the city, and the environmental pollution makes the city become
an underground tomb, which call on everyone to pay attention to the
problem of air pollution.
FocusPlan-C
Jiaodian
16
焦点
Focus
The foodies are sweeping around the world, there is nothing can stop
the mouth of the foodies. In their eyes they certainly can only see the
delicious food. The design inspiration comes from the roast string and
small octopus loved most by the foodies. To combine the Chinese
character “jiaodian” with the octopus and the roast string to form a
cartoon image,. In this way, it looks more in the line with the taste of the
foodies.
吃货太多 · 美食注意
Plan-D
Jiaodian
17
Angel·Vampire
This is the font and book cover designed for a magic novel that I wrote for myself.
The main content of this novel is developed around the vampires and angels,
which is full of blood and death. That is why I integrated the blood, cross,
crescent moon, death sickle and other elements into the design to show the
characteristics of the vampires.
18
19
“柠檬汁多”
柠檬
汁多
Lemon
Juice
I love the lemon juice. There is splashing out a lot of sour lemon juices each time while squeezing the
lemon, and I feel acid when I am thinking about it. Hence, I apply the point to the font design of the
phrase. Especially the combination of the splashing fruit juice and the San Dianshui of Chinese
character “zhi” make it more vivid. The fruit juices splash all around, which makes the font on the whole
have a sense of balance and directly express the meaning of “lemon juice”.
Ningmeng Zhiduo
20
21
Part.6 Illustration
??
HI~
KILL
COME
HA!
HENG
¥%#
&*
22
23
24
25
WHY CAN'T WE BE FRIEND
This is a group of illustration of the theme of environmental
protection. The content is about a tiger through a long
evolutionary process and finally becomes a handbag of in the
women’s hand. Please stop killing.
26
27
Part.7 Photographic
Photography can freeze the time and space of things, compared with
painting, photography can bring more real visual experience, but it is also
different from the film, its beauty comes from the “decisive moment”.
28
Lemon
29
Drie
d F
ruit
And
Nuts
30
Goblet
31
32