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COMMUNICATECOLLABORATE
CREATE
EFFECTIVELY, EFFICIENTLY, EFFICACIOUSLY.
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about meI am a qualified communications and
marketing strategist with more than five years’ experience in developing and executing
effective, high impact, cost efficient media campaigns for small and large clients across a range of industries. As a conduit between
brand and consumer, I leverage data to engage, inform, and bring innovative solutions to clients that deliver on measurable business
goals. I am adept at working with internal and external teams and stakeholders across all levels of organizations. My certificates in
marketing, public relations and eCommerce enhance my BA in Occupational and Technical
Studies from Old Dominion University and my MA in Strategic Communication from
American University.
Education
Master of Arts in Strategic Communication; GPA 3.5American University, Washington Bachelor of Science in Occupational and Technical Studies; GPA 4.0Old Dominion University, Norfolk, VA
Certifications
Northern Virginia Community College, Woodbridge, VA • Promotion and Public Relations• eCommerce• Marketing
Experience
Client Solutions SpecialistSightline Media Group, Vienna, VA
Media Relations ManagerJason Slahor Racing, Glen Burnie, MD
Local Sales AssistantThe CW/ DC50 TV (Tribune), Washington, DC
Promotions AssistantThe CW/ DC50 TV (Tribune), Washington, DC
Campaign Strategist/ Video DirectorNational Park Service, Washington, DC
Vocational Skills
• Content Creation & Management • Digital Marketing• Creative & Technical Writing • Market Research • Event Planning • Public Speaking • Business Development
Software Skills• Social Media Platforms • Microsoft Office Software• Adobe • Research, Project & Sales Platforms
Personal Skills• Communication • Teamwork • Time Management • Creative Thinking • Organization • Problem Solving
Hobbies
• Reading• Outdoors• Friends• TED talks• Volunteering• Traveling
2014
2012
2013
2015 ' 2016
2013 ' 2015
2014 ' 2015
2014 ' 2015
2014
portfolio content
01
02
03
Digital Sales &Client Solution Projects
Communication &Social Media Packages
Events
digital sales and client solutions projects
01
Hot Opps
Sightline Media Group, formerly Gannett Government Media
Military Times was looking for a way to connect with current and potential clients regarding sponsorship opportunities. I created, designed and implemented the monthly HotOpps eNewsletter to > 800 potential and current clients; topics included print publication redesign and product launches.
Waypoint
Military Times
Military Waypoint was created as a place for service members to share their travel ideas and photos within the military travel tribe, but also snap up special military discounts, deals and money-saving tips.
My role was to help lead the Beta launch of Waypoint (Military Times’ Travel Club) through client-sponsorships, and print and digital promo-tions. The launch achieved a total audience engagement of > 16 M impressions.
Native Advertising
Sightline Media Group, formerly Gannett Government Media
I was appointed as the Brandview (Native Advertising) Manager.Brandview is a platform for brand storytelling through custom ad solutions. I worked with clients such as Chevron, Navy Federal and Lending Point to develop a three-month campaign which included sponsored promotions and access to the Military Times network to drive traffic and leverage ROI.
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Strategic Placement & Promotions
Sales Development
Sightline Media Group, formerly Gannett Government Media
Military Times changed ownership in 2015 and 2016. This transition meant that Military Times needed rebranding. I spearheaded major branding campaigns to modernize the corporate image (e.g. core pitch and media kit). In addition, I developed and redesigned sales documents, proposal templates and key category presentations.
76% MARRIED$87,000 AVERAGE HHI
52% 30-54 81% MALE
$190 BILLION PURCHASING POWERREACH AN AUDIENCE WITH
CALL YOUR AD SALES REPRESENTATIVE TODAY: 800-252-5825
OTHER SPORTS RELATED MEDIA CONSUMED:
PRINTMEN’S HEALTH, SPORTS ILLUSTRATED, MUSCLE & FITNESS, RUNNERS WORLD, ESPN THE MAGAZINE, WOMEN’S HEALTH
DIGITALESPN.COM, NFL.COM, FOXSPORTS.COM, YAHOO! SPORTS, MLB.COM, NASCAR.COM
PERCENT OF MILITARY TIMES AUDIENCE WHO HAVE PURCHASED SPORTS/FITNESS EQUIPMENT AND/OR APPAREL ONLINE:
19%18%
Fitness apparel/equipment
Sports equipment, apparel and memorabilia
When I find a brand I like, I stick to it
I buy based on quality, not price
I buy brands that reflect my styles
MRI Military Times readership survey, 2014.
SPORTS
$1,836Median dollar amount spent,
in the last 12 months, on
INTERNET SHOPPING
91% 88% 85%
communication and social media packages
02
The Olive Sprout (Social Media Campaign) Olive Spout is a privately owned olive oil and balsamic vinegar tap room.
I developed and managed a social media marketing and rebranding campaign. The goal increased brand awareness, con-sumer engagement and traffic to all social media pages and the company website.
http://www.theolivespoutpa.com/
Wilderness 50
National Park Service
The 50th Anniversary National Wilderness Planning Team (Wilderness50) is a growing coalition of federal agencies, non-profit organizations, academic institutions, and other wilderness user groups. Their purpose is to plan and implement local, regional, and national events and projects that are specifically designed to elevate the profile of wilderness during the 50th anniversary celebration.
I produced, directed and supervised the editing of a three-part PSA series for the Nation-al Wilderness Conference. During filming, I interviewed Wildlife Film Producer, Chris Palmer; Media Specialist, Chuck Dunkerly; NPS Ranger, James Abbe; and elementary school chil-dren. The series was published on the National Park Service website and YouTube channel. It increased viewership and social following by > 30%. In addition, the series was nominated for the Best Digital Campaign by American University School of Communications.
http://www.wilderness50th.org/
DCW50 - TV
Tribune Broadcasting (DCW-TV)
During my time at CW/DC50-TV, I developed promotional strategies for all shows and collaborated with sales to gain client sponsorship. I established a strong online presence and developed best practices for the social media sites. In the first year, I increased social media presence by 50%.
http://dcw50.com/
iPad in Classrooms
Wunderman DC
I monitored social media presence and increased external awareness of the agency by contributing posts to the company’s blog; “Terffpunkt.”
IPads in Classrooms was an article that I researched and wrote that was published on the company’s blog. The article analyzed the integration of iP-ads into the classroom and the growing concern among parents that iPads might lead to violence and a decrease in communication and social skills. I conducted an in-depth interview with an Intellectual Disabilities Teacher in Prince William County on emerging technology in classrooms and how chil-dren were growing up in a technology savvy world.
http://rtctreffpunkt.blogspot.com/
Cupid Run
Tribune Broadcasting (DCW-TV)
I partnered with the Cupid Undie Run and covered the 1-mile run that helped raise money for the Children’s Tumor Foundation. The coverage was featured on CW-DC50 TV whichincluded live social media postings, an article and video coverage.
Shop from the Heart
Children’s Hospital of The King’s Daughters
I partnered with the Children’s Hospital of The Kings Daughter in Norfolk, Virginia and produced a fashion show from incep-tion to conclusion. I developed a comprehensive communi-cation plan that outlined the goals, strategy and tactics for execution. I wrote press releases and secured free television airtime on the Hampton Roads Show with a personal on-air
interview.
Ultimate Show for Women
Pilot Media: The Virginian-Pilot, PilotOnline.com, Pilot Targeted Media
The Ultimate Show for Women was dedicated to an event exclusively for women. The show focused on their work, play, families, creativity, style, health, body and soul.
I coordinated their first fashion show from inception to conclusion and produced a four-part fashion show that featured different local designers. I worked on every-thing from holding model calls to selecting merchan-dise, makeup, and hairstyles for > 20 models. The fash-ion show drew more than 4k attendees to a regional venue.
http://ultimateshowforwomen.com/
Rebecca would be a valuable asset to any team that sees her potential. She is intelligent and hardworking and takes accountability for her work. It is her positive and can-do attitude that sets her apart from many. Rebecca is one to thrive in challenging situations and come out achieving goals set upon her and the team. She is outspoken, smart and a joy to work with.
Christine Aquino, Director of Marketing, Sightline Media Group,
Rebecca is one of the most determined, hardworking marketers I have had the pleasure of working with. She is extremely savvy when it comes to building relationships in the media industry. Her creativity and analytical skills allow her to execute long-term, big picture strategy and campaigns that produce successful results for clients. She has excellent leadership skills and is a great team player, making her an asset to any company.
Rebecca Persian, Social Media Manager at Monrovia Plants
I worked with Rebecca on a PSA video series project for the Wilderness coalition. Rebecca has a great vision and she does what’s needed to make it happen. She showed maturity and strategic thinking well beyond her years and experience level. I thoroughly enjoyed working with her!
Maggie D.Y. Hao, Business Development Manager at Baidu Inc.
Rebecca is motivated to take on any project that comes her way. When doing work for Wilderness50, she took on the PSA portion of our campaign to make sure it was completed on time and within the guidelines set forth by our client. She worked with two other team members to coordinate the shoot schedule and edit time frame for the project. Great work by Rebecca and her team.
Jessica Fredricks, Public Relations and Publications Manager at The Washington Ballet
Rebecca is a doer. She is a dedicated professional with both a big-picture scope as well as an eye for details. She is a trustworthy and an exceptional coordinator. She has a vibrant personality and infectious smile, perfect for working in business and event settings. We couldn’t have asked for a better fashion show! She is extremely talented with very high level of expertise; I would highly recommend her!
John “Ski” Miller, Advertising Manager- Inside Business & Inside Leadership Magazine
happy people
contact me
call me703.409.1203
connect with mehttps://www.linkedin.com/in/rebeccadpfister
check out my siterebeccadpfister.com
email [email protected]