PORTFOLIO Renata Kappaun

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Les immigrants latino-américains, la nouvelle force entrepreneuriale du Québec

La Chambre de commerce latino-américaine du Québec (CCLAQ) présente la première étude québécoise sur la réalité, les défis et les réalisations des entrepreneurs d’origine latino-américaine.

Montréal, le jeudi 12 septembre 2014 - Dévoiler le profil des immigrants provenant de l’Amérique Latine qui ont démarré leur entreprise au Canada était l’objectif de l’étude « Besoins en formation et accompagnement pour des entrepreneurs québécois d’origine latino-américaine : un portrait », réalisée par Sébastian Arcand, professeur, Management HEC Montréal, Victor Armony, professeur, sociologie UQAM et Pierre-Jean Darres, professionnel de recherche HEC Montréal. Cette étude a été réalisée avec la collaboration de la Chambre de commerce latino-américaine du Québec et le soutien financier du gouvernement du Québec.Selon Sergio Escobar, président de la CCLAQ, « cette étude met en évidence le manque de soutien gouvernemental au démarrage des entreprises dites issues des communautés culturelles. Les entrepreneurs latino-américains font face à des difficultés importantes en matière d’accès au financement et d’accompagnement d’entreprise, alors qu’ils sont reconnus pour leur grande capacité entrepreneuriale».Quelques statistiques à propos de l’entrepreneuriat latino-

américainMême si les organismes d’aide au démarrage d’entreprise

négligent de façon générale les entrepreneurs latinos, cette communauté présente une forte capacité d’adaptation : elle contribue avec quelques 1 400 petites et moyennes entreprises québécoises d’origine latino-américaine employant environ 3000 employés avec un chiffre d’affaires combiné de 200 millions de dollars. Pour sa part, les quelques 125 000 latino-américains résidents du Grand Montréal contribuent annuellement pour plus de 7 milliards de dollars en dépenses. « Notre communauté a choisi l’entrepreneuriat comme moyen pour bien s’intégrer à la communauté d’accueil, ce qui nous permet d’être un acteur important dans l’économie locale.Malheureusement, notre réussite d’intégration socio-économique

demeure plus souvent inaperçue, voire invisible », souligne monsieur Escobar.L’entrepreneuriat représente une porte d’entrée importante pour

les immigrants d’origine latino-américaine, qui les aide à surmonter

les différentes barrières qui se dressent sur le marché du travail. La difficulté à faire reconnaître les diplômes et les expériences acquises à l’étranger ainsi que la mauvaise connaissance des langues officielles représentent les deux principaux défis qu’ils rencontrent dès leur arrivée au Canada.En fait, la langue constitue le plus grand défi selon 57% des

interviewés. Le manque de reconnaissance des diplômes et des expériences professionnelles est indiqué par 15% de l’échantillon comme facteur décourageant l’intégration, et la discrimination est mentionnée par 11% des Latino-Américains. Le climat (7%), l’intégration culturelle (7%) et le manque de crédibilité (3%) n’obtiennent pas des pourcentages élevés.D’autres données intéressantes et quelque peu préoccupantes

ont été dévoilées par cette étude, disponible au lien suivant: http://goo.gl/KQoJmKLa collecte de données s’est déroulée entre octobre 2013 et

janvier 2014. L’échantillon est constitué d’entrepreneurs membres de la Chambre de commerce Latino-américaine du Québec.

À propos de la CcLaQ :La Chambre de Commerce Latino-Américaine du Québec

(CcLaQ) est un organisme à but non lucratif qui a pour vision de créer un espace d’échange et de croissance pour les communautés latino-américaines et québécoises, par la mise en commun de leurs connaissances, leurs affinités et leurs préoccupations. La CcLaQ oeuvre dans 3 volets: entrepreneuriat, international, développement professionnel. Le volet entrepreneuriat vise à mobiliser la communauté d’affaires québécoise latino-américaine à travers l’organisation d’activités d’information, desensibilisation, de recrutement et de formation en entrepreneuriat

tout en présentant les différentes possibilités de financement et de soutien technique. La CcLaQ est récipiendaire du prix « Entrepreneuriat 2013-2014 » octroyé para la Fédération des Chambres de Commerce du Québec (FCCQ).

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Pour plus d’information et demande d’entrevues:Renata Kappaun, conseillère en communication [email protected]





URL:http://www.phoenix-alliance.biz/networking-is-not-about-who-you-

know-but-who-knows-you/

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Networking is not about who you know, but who knows you

We started our project “Interviews of interesting people” with Noah Redler, a Montreal entrepreneur and involved member of the Start-Up community and RJCCQ (Regroupement des Jeunes Chambres de Commerce du Québec).

Noah’s specializations are project management, communication strategy, political strategy, event and production logistics, problem solving, and writing (speech, content, creative).Noah started his first company when he was 22 years old. He is a

successful entrepreneur, and today he helps us to understand more about the wonderful world of entrepreneurship.The principal focus of our conversation was about networking, this

powerful tool that can change your business, steering it in a good or bad direction.

“Networking is the single most powerful marketing tactic to accelerate and sustain success for any individual or organization!”

– Adam Small

Networking is about making connections and building enduring, mutually beneficial relationships. There are thousands of reasons to build a strong network, be it sales related (meeting new prospects, receiving referrals to new prequalified prospects) or non-sales related (find a new job, getting new ideas, new insights and new wisdom, getting another perspective). In this article we will explain the most important tips to create and to maintain a strong network.You know that meeting the «right» people can help your business, but

it can also help you in your personal life.Noah Redler, tells us about the importance of good contacts:

«Networking is important not just to start a business but also to be able to know what to do at the right time. Having a diverse network is important in all areas, especially if you’re a small business or a start-up that does not have a big marketing budget. Your reputation and your network are what will help you to expand your project, your product or service. There is great value in having people that respect you; then they’ll be there to support you».Noah explains how important it is to have a good reputation (for a

company or for a professional) and how it is better to have a reference from somebody. If you want to buy a new television or renovate your home, you will be more relaxed if a friend gives you good tips on stores or indicates a good contractor.But if you are starting your business or you want to expand it, it is

important to return to the classic formula of networking. Noah shares

with us an important tip: be a volunteer. «You give your time, the time that you can put into your business or into something else. But networking like the name says, is working! It is a job to do networking. You can put money in your networking and in your marketing, or you can put your time. Your time is as valuable as money. I like working with Start-Up Canada and RJCCQ. I think their missions are excellent. I do the promotion of their values, but also it gives me access to a network that I never could have access to otherwise. It gives me a chance to talk with people, whom I would have never met otherwise. I give my time, but I get good things from it.»The traditional formula of meetings and happy hours for executives

works very well, and today we also have other interesting networks to explore: social media. LinkedIn is an important tool to keep in touch with your contacts and follow their professional path. But be careful: you have to preserve your connections in the real world!Because it does not matter if you have 500 contacts on LinkedIn, if

these people aren’t ready to help you. Noah reveals a little secret for us: «This is my secret to keep good virtual contacts. You should go to the real world at one point or another. You have to be face to face to have discussions, and know the person. The big secret to keep good contacts is to do three contacts per year. Only. If you know the birthday of your contact you should send a message: «Happy birthday». At the end of the year, send them another message and try, at least once time per year, to have a coffee. There are three things to do: three messages during the year just to say hello, keeps me in your head. It’s simple, but it’s amazing.»«If you follow these simple steps your can be sure», adds Noah: «even

after four years, if you do not talk to this person, but maintain the three contacts per year, you can call him and he will say, yes, I am ready for a coffee … even after four years».To succeed you must continually connect with new people, cultivate

emerging relationships and leverage your network: «You never stop learning when your are an entrepreneur. And for this reason we should always be surrounded by young people with enthusiasm», tells us Noah.Ultimately, it’s not about who you know … but who knows you.

If you ask the most important executives about what turns an ordinary person into a successful person, they will all tell you: Networking.We invite you to visit this page of our website to discover more about a

type of business based solely on networking: network marketing.

For more in depth and detailed information, Phoenix Alliance offers a FREE specialized «The best way to create and maintain a powerful network» seminar to its registered members.





URL:http://www.phoenix-alliance.biz/a-challenge-called-businesswoman/

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A Challenge Called Businesswoman

A Challenge Called BusinesswomanAll successful people face obstacles, that is certain. But for women the challenge can be even greater, because the business world is still dominated by men.Being a woman, mother, entrepreneur and manager of the home,

and do all this on top of high heels is not an easy task, but when that resolved and ambitious woman overcomes challenges, the laurels of victory tastes a lot more pleasurable!This week we had a conversation about this topic with the Vice-

President of Entrepreneurship at the «Jeune Chambre de Commerce de Montréal», Vanessa Cherenfant.If you are a woman who is in search of your personal and professional

achievement, this article is for you. If you are a man who wants to become capable of supporting the woman you love, this article is for you too.Vanessa has a Bachelor Degree in Industrial Engineering with

Orientation in Innovation Technologies. After a few years working in large companies with top management and teams, Vanessa decided to take a bold leap and start working on her own business project Luxurious Xscapes.Launching a business venture requires taking leaps of faiths and

comes with a lot of risks. And women have not developed this reflex or habit very well. “We usually take fewer risks than men, some say we take calculated risks; still this is something that we have to work on if we want to make it big in the business world”. That is the main difference between men and women in business, according to Vanessa. While men take risks more naturally, women tend to be more restrained in this regard.What can entrepreneurs, and particularly women, do to help

themselves on their journey?“I would say that being surrounded by positive people is a good tip.

Being next to successful models helps us in the sense that we can not only learn from their mistakes but it also encourages us to follow their good example as well as build from their experience. One of the things that has inspired me to start on my own project has been my involvement with the «Jeune Chambre de Commerce de Montréal» and being surrounded by entrepreneurs who took that leap of faith”, explains Vanessa.The family and being surrounded by the right companion also has

a fundamental role in this process, for women in particular who

are still expected to take on the big role at home: “It will be more difficult to achieve success if the man by your side is not ready to help you along that path. Of course I want to have children one day, but I also want to launch my company and the good thing is I’m with someone who understands my ambition and helps me toward my goals. I believe that women who want to have a family and take on big roles in their companies, whether it be by following the corporate path or launching their own business, need to surround themselves with people who understand that desire and are willing to help them through it, and that also means finding a partner that is ready to take on more responsibilities on the family side to help them achieve their business goals.”Of course, at the end of the interview we touched on a delicate subject,

but unavoidable when you’re in front of an ambitious and beautiful businesswoman such as Vanessa. We asked: Is beauty helpful or detrimental? Vanessa responds with a smile: “Sometimes I think that beauty is risky, because people tend to take you less seriously in the beginning but it’s up to you to show what you’re made of”In essence, women can definitely make it work in the business world

despite the common obstacles (aversion to risk, conciliate time at work versus time with the family, for example) but the biggest obstacle to be overcome, according to Vanessa, is one that women put forth themselves. “Women need to stop worrying about the barriers of entering the business world and start believing in themselves and their capabilities first. At the end of the day, that’s all that counts. Wherever you’re coming from and whoever you are, it’s what you bring to the table that matters.”Fortunately optimism and persistence are part of the female

personality and these qualities are gradually giving women their rightful place in the sun.I invite you to visit this page of our website to find out about another

businesswoman who also overcame great many challenges on her journey to success.

For more in depth and detailed information, Phoenix Alliance offers a FREE specialized «How to create a successful partnership between ambitious women and their mates» seminar to its registered members.

Interesting outside link: « Overcoming Challenges Facing Women in Business »



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PORTFOLIO Renata Kappaun