PowerPoint プレゼンテーション · AB-ROAD Overseas Travel Survey 2012 4 Part 2: Satisfaction with Travel Destinations 71 1. Satisfaction with Travel Destinations 1) Overall

海外旅行調査2012Market Survey Of Overseas Travel

～2011年海外旅行者の選択プロセス、評価と今後の意向～(ENGLISH VERSION)

2

AB-ROAD Overseas Travel Survey 2012 3

Prologue: Outline of the Report 51) Outline of the Survey 6

2) Profile of the Respondents 7

Reference: Overseas Travel in 2011 91) Outline of the Survey 10

2) Overseas Travel in 2011 11

Part 1: Trends in Overseas Travel Booking in 2011

Chapter 1: Outline of Overseas Travel in 2011 131. Number of Overseas Trips in 2011 14

2. Destinations in 2011 15

3. Style of Travel 19

4. Number of Accompanying Travelers 20

5. Travel Expenses 21

6. Number of Days Traveled 29

7. Purpose of Travel 31

8. Actions at Destination

1) Total 34

2) What was included in package tours 35

3) What was booked prior to departure 36

4) What was booked at destinations 37

9. Amount of Money Used at Destinations

1) Total 38

2) Shopping costs 39

3) Meal costs 40

4) Sightseeing and activity costs 41

10. Use of Airlines 42

Chapter 2: Actions Taken for Prior Consideration of Travel 431. Destinations Considered / Destinations Decided on 44

2. Reasons for Considering / Reason for Deciding on Destinations 47

3. Degree of Involvement in Consideration Process 51

4. Timing of Travel Consideration and Booking 52

5. Sources of Information Used to Compare for Consideration 55

Chapter 3: Process of Package Tour Selection 571. Use of Package Tours 59

2. Information Sources Used to Find Package Tours 61

3. Points Considered Important When Choosing Package 62

4. Means of Inquiring to Travel Agencies and Airlines 63

5. Means of Booking with Travel Agencies and Airlines 64

Chapter 4: Process of Arranged Travel Selection 651. Matters Arranged Prior to Departure 66

2. Type of Air Ticket Used 67

3. Sources of Information Used to Find Air Tickets 68

4. Means of Arranging Air Tickets 69

5. Key Factors When Choosing Airlines 70

Index


Part 2: Satisfaction with Travel Destinations 711. Satisfaction with Travel Destinations

1) Overall 73

2) Sightseeing / Viewing 74

3) Sports / Hands-on Activities 75

4) Meals 76

5) Shopping 77

6) Relaxation / Beauty Treatments and Massages 78

7) Local Hospitality 79

8) Safety / Hygiene 80

9) Nightlife 81

2. Opinions and Action after Travel 82

Part 3: Future Overseas Travel 831. Countries / Areas Wish to Travel to Overseas in Future 84

2．Countries / Areas Wish to Go (Went) to Overseas in 2012 86

Index

5

Prologue

Outline of the Report


●Purpose

To determine details regarding booking, expenses, and degree of satisfaction among those who traveled

overseas in 2011.

●Respondents

Those who traveled overseas in 2011 (whose month of departure was in 2011) were selected from

INTAGE’s Intage Net Panel (the three regions of Kanto, Kansai, and Tokai).

●Period

Mar 21 (Wed.) through Mar 23 (Fri.), 2012

●Method

Internet survey

●Sample Size

5,077 respondents (8,495 approached, 5,241 collected from for a collection rate of 61.7%)

●Tabulation Method

The survey results were subjected to tabulation (weight-back tabulation) by converting to the sex and age

composition of leisure travelers. The three areas covered were Kanto (Tokyo, Kanagawa, Chiba, Saitama,

Gunma, Tochigi, Ibaragi prefectures), Kansai (Osaka, Kyoto, Hyogo, Nara, Shiga, Wakayama prefectures),

and Tokai (Gifu, Shizuoka, Aichi, Mie prefectures).

Weight

●Analysis Axis

The "number of trips taken" categories of "light," "middle," and "heavy" are defined as follows.

Light: Those who have thus far traveled overseas 1-3 times

Middle: Those who have thus far traveled overseas 4-9 times

Heavy: Those who have thus far traveled overseas 10 times or more

The classifications of "long distance," "medium distance," and "short distance" used for "Distance of the last

destination" were based on the following definition.

Long distance: Those whose last travel destination in 2011 was the following countries/areasUK, France, Germany, Spain, Italy, other nations in west Europe, Greece, countries of eastern Europe,

countries of northern Europe, Turkey, Morocco, Egypt, Dubai, Kenya, other Middle East or Africa, USA east,

USA west, USA south, Canada, Alaska, Mexico, Jamaica, Caribbean islands, other Central/South America, Tahiti,

other Islands in South Pacific of Indian Ocean

Medium distance: Those whose last travel destination in 2011 was the following countries/areasHawaii (Oahu), Hawaii (other than Oahu), Palau, other Micronesia, Fiji, New Caledonia, Maldives, Singapore, Phuket,

Thai beaches (other than Phuket), Thailand (other than beach resorts), Bali, Indonesian beaches (other than Bali),

Indonesia (other than beach resorts), Malaysian beaches, Malaysia (other than beach resorts), Vietnam, Cambodia,

India, Mongolia, other places in Asia, Australia, New Zealand, other Oceania

Short distance: Those whose last travel destination in 2011 was the following countries/areas Guam, Saipan, Shanghai, Beijing, Hong Kong, Macau, other China, Taiwan, Korea, Cebu Island,

Philippine beaches (other than Cebu Island), Philippines (other than beach resorts)

† Among the life stage categories in this report, "unmarried women in 20s and 30s" includes female teens.

Addenda:

(1) Figures from past versions of this survey are quoted as time-series data.

2011 survey: Mar 29 through Apr 1, 2011; tabulation sample size of 5,094† The 2011 survey excluded all of Ibaragi prefecture and part of Chiba prefecture due to the impact of the Great East Japan Earthquake.

2010 survey: Mar 23-26, 2010; tabulation sample size of 5,280

(2) For single answers, since figures for each option are rounded off to the second decimal place, the total

of all options may not add up to exactly 100%.

(3) Since figures are rounded off, figures of 0.04% or less (including 0%) are all indicated as "-".

(4) Because the tabulated results were based on weight-back tabulation, there are sample sizes (n) in this

report that do not match the tabulation sample sizes that were actually yielded by the survey.

1) Outline of the Survey

18-29 yrs 30-39 yrs 40-49 yrs 50 yrs+ 18-29 yrs 30-39 yrs 40-49 yrs 50 yrs+0.572 0.820 0.951 1.722 1.016 0.844 0.639 1.413

Male Female

AB-ROAD Overseas Travel Survey 2012

（％）

KitaKanto

4prefectures

KeihanshinOtherKinki

2012 survey total 5076 60.4 4.0 56.4 14.4 25.2 21.7 3.5

2011 survey total 5094 57.1 2.1 55.0 16.6 26.3 22.2 4.1

Sample

TokaiKantoTotal

KansaiTotal

（％）

Officeworkers/

General

(clerical)

Office

workers/General

(research

ortechnical)

Officeworkers/

General

(sales)

Officeworkers/

General

(others)

Office

workers/Manager

class,

companydirectors

2012 survey total 5076 17.2 10.1 5.0 4.7 8.4 4.8 5.5 2.5 8.9 5.4 17.1 9.4 1.2

2011 survey total 5094 16.9 9.7 5.0 5.2 7.4 5.4 5.5 2.9 9.8 4.2 16.9 9.7 1.4

Sample

Office workers

Civilservants /

Educators

OtherSelf-

employedFreelance

Part-

timersStudents

Full-time

housewivesUnemployed

（％）

No children

Youngest

child 6 yrs

or younger

Youngest

child 7 yrs

or older

No children

Youngest

child 6 yrs

or younger

Youngest

child 7 yrs

or older

5076 15.4 10.1 3.5 20.7 18.0 11.1 3.3 17.8

5094 14.6 9.3 3.6 21.4 19.2 9.7 2.8 19.4

Male 2523 31.0 20.3 7.1 41.6 - - - -

Female 2554 - - - - 35.9 22.1 6.5 35.5

Male 18-29 yrs 345 80.3 14.6 4.1 1.0 - - - -

Male 30-39 yrs 502 42.6 33.5 17.8 6.0 - - - -

Male 40-49 yrs 594 29.8 26.6 10.1 33.6 - - - -

Male 50 yrs or older 1081 10.5 12.6 1.4 75.5 - - - -

Female 18-29 yrs 656 - - - - 72.9 20.0 6.7 0.5

Female 30-39 yrs 558 - - - - 40.8 37.2 17.1 4.8

Female 40-49 yrs 413 - - - - 28.2 30.3 5.6 35.9

Female 50 yrs or older 927 - - - - 10.1 11.0 0.5 78.5

Sex

Married Male

Unmarried

Female

Married Female

Sex & age

2012 survey total

2011 survey total

Unmarried

MaleSample

7

■Timing of departure of last overseas travel (Total/Single answer)

■Area of residence (Total/Single answer)

■Life stage (Total/Single answer)

■Age (Total/Single answer)■Sex (Total/Single answer)

■Occupation (Total/Single answer)

2) Profile of the Respondents (1)

Male Female

●Legend

2012 survey total (n=5076)

2011 survey total (n=5094) 48.9

50.3

51.1

49.7％

20s and

under30s 40s

50s and

over

●Legend

2012 survey total (n=5076) 44.4

2011 survey total (n=5094) 44.8

Average

(yrs)

19.0

20.9

21.3

19.8

18.4

39.6

41.4

19.7％

Sample

Jan. Feb. Mar. Apr. May Jun. Jul. Aug. Sept. Oct. Nov. Dec.

Year-end &New

Year'stotal

GWtotal

Obontotal

2012 survey total 5076 4.8 5.1 5.4 4.3 5.0 5.9 6.8 10.9 13.2 10.7 12.4 15.5 6.8 2.7 2.8

2011 survey total 5094 4.9 5.3 6.4 5.1 6.4 6.8 7.0 10.3 11.9 11.5 10.9 13.6 5.9 2.3 2.6

0

5

10

15

20

2012 survey total

2011 survey total

（％）


Once 2-3 times 4-6 times 7-9 times10 times or

moreNo ans.

●Legend

2012 survey total (n=5076) 14.4

2011 survey total (n=5094) 14.0

Sex Male (n=2523) 15.6

Female (n=2554) 13.2

Sex & age Male 18-29 yrs (n=345) 6.3

Male 30-39 yrs (n=502) 10.2

Male 40-49 yrs (n=594) 19.5

Male 50 yrs or older (n=1081) 19.0

Female 18-29 yrs (n=656) 7.2

Female 30-39 yrs (n=558) 12.9

Female 40-49 yrs (n=413) 18.4

Female 50 yrs or older (n=927) 15.3

Area of

residenceKanto (n=3066) 15.4

Kansai (n=1279) 12.8

Tokai (n=731) 13.0

Life

stageWorker (child 7 yrs and over) (n=1956) 15.1

Worker (child 2-6 yrs) (n=225) 13.3

Worker (child 1 yr and under) (n=118) 11.4

Worker (married, no children) (n=1073) 15.8

Worker (unmarried) (n=1428) 14.5

Unmarried male (n=781) 14.6

Unmarried female 20s/30s (n=706) 9.3

Unmarried female 40s and over (n=210) 20.7

Student (n=276) 5.7

Average

(times)

4.5

4.9

18.2

6.2

12.7

4.4

5.6

5.5

1.9

4.5

5.6

6.4

9.8

9.7

20.6

11.4

11.5

11.7

11.0

28.4

18.1

21.1

9.4

9.5

15.5

11.8

10.1

15.8

11.4

12.8

17.0

17.5

18.6

17.7

17.3

23.2

23.5

11.2

16.7

28.0

14.4

14.9

16.6

17.8

20.6

17.7

15.2

14.7

16.6

17.1

16.9

23.6

24.5

10.7

12.2

9.3

12.1

9.5

12.3

9.6

7.8

14.7

12.4

9.8

11.1

10.3

11.3

11.7

10.4

13.8

17.3

9.4

11.0

9.4

12.8

11.6

11.4

55.5

53.1

56.4

54.6

20.7

39.9

68.3

68.9

23.5

61.1

75.2

63.6

59.1

49.8

50.4

62.5

59.0

47.7

56.9

52.6

47.0

36.9

79.4

16.6

0.7

1.5

2.1

1.5

2.7

1.4

2.4

4.9％

4.9

27.0

2.3

16.9

8.2

3.7

8.5

5.1

7.9

9.8

6.1

8

■Number of overseas trips thus far (Total/Single answer)

2) Profile of the Respondents (2)

9

Reference

Overseas Travel in 2011


●Purpose

To get a picture of what travel abroad was in 2011.

●Respondents

Whose who were selected from INTAGE’s Intage Net Panel (the three regions of Kanto, Kansai, and

Tokai).

●Period

Mar 8 (Thu.) through Mar 14 (Wed.), 2012

●Method

Internet survey

●Sample Size

53,389 respondents (148,517 approached, 54,016 collected from for a collection rate of 36.4%)

† Of the 53,389 respondents included in this survey, only the 20,831 evenly collected on the basis of

gender and age were subjected to the following method of weight-back tabulation for displaying here

●Tabulation Method

The results of this survey were subjected to tabulation (weight-back tabulation) to conform to the gender

and age population breakdowns of the three areas as based on the 2010 National Census (Bureau of

Statistics Ministry of Internal Affairs and Communications).

The three areas covered were Kanto (Tokyo, Kanagawa, Chiba, Saitama, Gunma, Tochigi, Ibaragi

prefectures), Kansai (Osaka, Kyoto, Hyogo, Nara, Shiga, Wakayama prefectures), and Tokai (Gifu,

Shizuoka, Aichi, Mie prefectures).

Weight

●Prior to the main part of this report, booking status, cost, degree of satisfaction (from

page 13 on), the results such as rate of overseas travel in 2011 are indicated from the

following survey results.

1) Outline of the Survey

18-29 yrs 30-39 yrs 40-49 yrs 50 yrs+ 18-29 yrs 30-39 yrs 40-49 yrs 50 yrs+0.617 0.692 0.629 2.015 0.573 0.659 0.604 2.237

Male Female


●In 2011, "Went overseas" was given by 17%, while "Didn’t go" was given by 83%.

▽A look at prior travel abroad in 2011 shows that "Went overseas" was given by 17%, while "Didn’t go" was given

by 83%.

▽ A breakdown by sex and age shows that over 20% of the segments "Female 18-29 yrs" gave "Went overseas".

■Overseas travel experienced in 2011 (Total/Single answer)

2) Overseas Travel in 2011 (1)

Went overseas Didn't go No ans.

●Legend



Sex Male (n=10278)

Female (n=10553)

Sex & age Male 18-29 yrs (n=1612)

Male 30-39 yrs (n=1805)

Male 40-49 yrs (n=1640)

Male 50 yrs or older (n=5221)

Female 18-29 yrs (n=1507)



Female 50 yrs or older (n=5758)

Area of

residenceKanto (n=12063)

Kansai (n=5533)

Tokai (n=3235)

18.3

15.7

18.3

14.6

14.3

22.1

18.0

15.1

16.4

83.0

81.7

84.3

81.7

85.4

85.7

86.8

82.7

77.9

84.2

82.0

84.9

83.6

17.0％

13.2

17.3

15.8

11.9

19.7

88.1

80.3


●As for the purpose of overseas travel in 2011 "leisure" was given by 78%.

▽A look at the purpose of traveling by those went abroad in 2011 shows that "leisure" was given the most (78％)

and was followed by "business" (11%).

▽A breakdown by gender shows that 15% more women than men gave "leisure," while, conversely, for more men

than women gave "business."

▽A breakdown by gender and age shows that male 30-39 and male 40-49 accounted for around 30% of those who

gave "business." These were larger percentages than those of other segments.

■Purpose of overseas travel in 2011 (2011 overseas travelers/Single answer)

2) Overseas Travel in 2011 (2)

Leisure BusinessVisit friends

or relatives

Study

abroad/

Training

Other No ans.

●Legend



Sex Male (n=1614)

Female (n=1926)

Sex & age Male 18-29 yrs (n=236)

Male 30-39 yrs (n=257)

Male 40-49 yrs (n=216)

Male 50 yrs or older (n=905)




Female 50 yrs or older (n=1134)

Area of

residenceKanto (n=2176)

Kansai (n=833)

Tokai (n=530)

† "Leisure" is the total of "Sightseeing," "Sports viewing," and "Hobbies/Sports," "Visit friends or relatives" is the total of

"Visit friends or relatives (stay of less than one year)" and "Visit friends or relatives (stay of one year or more)," and

"Study abroad / training" is the total of "Study abroad / training (stay of less than one year)" and "Study abroad / training (stay of one year or more)."

77.2

69.7

85.3

73.0

65.6

79.0

77.4

80.3

78.5

11.1

11.4

21.6

2.3

9.2

29.6

30.0

20.5

3.1

2.7

11.6

10.0

10.6

6.6

4.4

5.1

6.0

8.0

6.1

3.1

3.0

2.9

78.2％

62.7

71.7

83.7

84.2

87.8

3.2

1.8

5.6

4.6

4.2

6.2

7.0

5.6

5.2

8.0

2.2

1.2

1.2

2.4

2.0

0.4

1.6

1.9

9.0

0.2

0.5

8.9

2.2

1.7

1.4

2.0

4.1

3.9

2.5

3.1

2.9

3.6

2.4

2.9

3.6

3.7

2.2

1.7

13

Outline of Overseas Travel in 2011

Chapter 1

Part 1

Trends in Overseas Travel Booking in 2011


Part 1 Trends in Overseas Travel Booking in 2011 Chapter 1 Outline of Overseas Travel in 2011

Once 2 times 3 times 4 times5 times or

moreNo ans.

●Legend

2012 survey total (n=5076) 1.7


Sex Male (n=2523) 1.8

Female (n=2554) 1.6

Sex & age Male 18-29 yrs (n=345) 1.6

Male 30-39 yrs (n=502) 1.6

Male 40-49 yrs (n=594) 2.0


Female 18-29 yrs (n=656) 1.6

Female 30-39 yrs (n=558) 1.5

Female 40-49 yrs (n=413) 1.6


Area of


Kansai (n=1279) 1.6

Tokai (n=731) 1.7

Life









Student (n=276) 1.6

Average

(times)

64.6

63.7

63.7

69.0

70.4

63.6

62.3

65.9

65.7

74.4

81.6

65.3

58.8

59.0

61.5

64.8

22.7

22.7

20.7

24.6

20.2

17.2

21.1

22.3

25.4

21.3

23.8

22.7

18.0

22.9

16.2

22.4

24.2

25.3

7.5

7.0

7.9

7.1

6.2

8.6

8.8

6.3

7.7

7.5

8.1

5.7

8.3

8.1

6.6

8.3

9.2

8.0

5.5

7.8

4.0

3.2

2.8

4.1

2.3

3.2

3.1

6.7

2.3

1.8

3.3

2.7

3.2

2.1

3.0

3.2

4.7

5.6

2.9

5.1

2.7

56.4

63.9

61.1

64.6

67.3

61.1

59.5

63.7％

23.2

28.6

21.7

27.0

22.4

13.2

7.0

6.3

4.0

1.3

1.6

3.0

2.9

3.7

2.3

1.3

3.1

4.5

1.4

2.6

2.9

2.6

2.6

3.0

4.7

3.0

2.4

-

2.5

4.5

2.3

4.5

4.0

1.8

3.3

3.3

3.9

14

1. Number of Overseas Trips in 2011

● In terms of the number of overseas trips in 2011, "once" was given by 64%, while the

overall average was 1.7 times.

▽A look at the number of trips in 2011 shows that "once" accounted for 64% of responses. The average number of

times was 1.7 times.

▽A breakdown by sex and age shows that the average number of trips by "male 40-49" exceeded other groups.

▽A breakdown by life stage shows that over 80% of the segments "worker (child 1 yr and under)" gave "once".

■Number of overseas trips in 2011 (Total/Single answer)



2011

destination

2011

last

destination

(n=5076) (n=5076)

UK 4.8 2.7

France 7.4 4.9

Germany 4.7 2.7

Spain 3.1 1.9

Italy 5.8 3.8

Other nations in west Europe 5.1 2.9

Other places in Europe 4.7 3.1

Turkey 2.4 1.3

Other Middle East or Africa 2.1 1.0

USA east 3.7 2.1

USA west 6.2 3.8

USA south 1.1 0.5

Canada 2.4 1.3

Alaska 0.2 0.1

Central/South America or Caribbean 1.8 1.0

Hawaii (Oahu) 11.8 9.0

Hawaii (other than Oahu) 3.7 2.0

Guam 8.2 5.8

Saipan 2.1 1.3

South Pacific islands or other islands 1.9 1.1

Shanghai 5.1 3.0

Beijing 3.7 2.2

Other China (exc. Hong Kong / Macau) 4.4 2.2

Hong Kong 6.9 3.6

Macau 3.0 1.4

Taiwan 11.5 7.3

Korea 23.6 17.5

Singapore 4.5 2.4

Phuket 1.3 0.5

Thai beaches (other than Phuket) 1.5 0.8

Bangkok or other Thai cities 5.6 3.5

Bali 2.6 1.5

Indonesian beaches (other than Bali) 0.4 0.2

Indonesian cities 0.7 0.3

Malaysia 2.9 1.5

Philippines 2.2 1.5

Vietnam 3.3 1.8

Cambodia 1.6 0.9

Other places in Asia 2.6 1.7

Australia 3.8 2.3

New Zealand or other Oceania 1.4 0.8

Europe/total 23.6 18.5

Middle East or Africa/total 4.1 2.3

USA (exc. Hawaii and Alaska)/total 9.7 6.3

Canada or Alaska/total 2.5 1.3

Hawaii/total 13.5 10.3

Guam or Saipan/total 9.8 7.0

China (ex. Hong Kong / Macau)/total 10.8 6.9

Hong Kong or Macau/total 7.4 4.0

Southeast Asia/total 19.2 13.7

Oceania/total 4.9 3.0

Long distance/total 35.9 29.1

Medium distance/total 35.8 28.0

Short distance/total 52.4 43.7

† Up to five answers given as last destination in 2011

Oceania

Middle East

or Africa

Canada or

Alaska

Hong Kong or Macau

China (excluding Hong

Kong and Macau)

Southeast Asia

Europe

Hawaii

Guam or

Saipan

USA (excluding

Hawaii and Alaska)

0 5 10 15 20 25

2011 destination

2011 last destination （％）

15

2. Destinations in 2011 (1)

● Among destinations visited in 2011, "Korea" was given by the most at 24% and was

followed by "Hawaii (Oahu)" (12%) and "Taiwan"(12%).

Even among last visited destinations in 2011, "Korea" came out on top and was followed

by "Hawaii (Oahu)" "Taiwan" rounded out the top finishers.

▽Among destinations visited in 2011, "Korea" was given by the most at 24% and was followed by "Hawaii

(Oahu)" (12%) and "Taiwan"(12%).

▽Even among the last destinations given, "Korea" was given most (18%). It was followed by "Hawaii (Oahu)"

(9%) and "Taiwan" (7%).

■Destinations in 2011/Last visited destination in 2011 (Total/Multiple answer)



16

▽A breakdown by sex shows that among females for "Korea" figured as popular destination.

▽A breakdown by life stage shows that in the category of "student," "USA (excluding Hawaii and Alaska)" was a

popular destination; among "worker (child 2-6 yrs )" and "worker (child 1 yr and under)," "Hawaii" and "Guam or

Saipan"; among "unmarried female 20s/30s," and "unmarried female over 40s," "Korea"; and among "unmarried

male," "Southeast Asia." There were thus differences by life stage.

■Destinations in 2011: by demographic (Total/Multiple answer)


（％）ＴＯＴＡＬ

Sample

Europe UK France Germany Spain Italy

Othernations in

westEurope

Otherplaces inEurope

MiddleEast

or AfricaTurkey

OtherMiddleEast orAfrica

USA(excludingHawaii and

Alaska)

USA east USA westUSAsouth

Canada orAlaska

Canada Alaska

2012 survey total 5076 23.6 4.8 7.4 4.7 3.1 5.8 5.1 4.7 4.1 2.4 2.1 9.7 3.7 6.2 1.1 2.5 2.4 0.2

2011 survey total 5094 23.4 4.0 6.8 3.9 3.3 6.0 5.4 4.4 5.9 2.3 4.2 9.3 4.0 5.5 1.0 2.2 2.1 0.2

Male 2523 21.5 4.5 6.6 5.2 3.1 5.6 5.0 4.8 4.3 2.4 2.3 10.3 4.1 6.8 1.2 2.6 2.4 0.2

Female 2554 25.6 5.0 8.1 4.2 3.2 6.0 5.2 4.5 4.0 2.3 1.9 9.0 3.3 5.6 1.1 2.4 2.3 0.2

Male 18-29 yrs 345 24.2 6.5 9.1 5.3 3.8 7.1 3.2 3.0 2.5 1.3 1.5 12.8 6.0 7.6 1.5 4.0 4.0 0.2

Male 30-39 yrs 502 18.1 3.6 7.4 4.1 2.5 5.2 3.3 3.3 4.2 1.8 2.6 9.3 3.8 5.4 0.8 2.1 1.8 0.3

Male 40-49 yrs 594 16.8 4.6 5.9 5.0 2.2 4.2 3.7 4.3 4.3 2.6 2.2 11.8 4.8 7.8 1.8 1.3 1.3 ―

Male 50 yrs or older 1081 24.8 4.3 5.7 5.7 3.7 6.1 7.0 6.4 4.8 2.9 2.4 9.2 3.2 6.7 1.0 3.0 2.9 0.2

Female 18-29 yrs 656 31.6 5.0 11.1 6.8 3.6 9.4 4.8 5.7 3.3 2.3 1.2 9.1 2.8 6.7 0.8 2.8 2.6 0.3

Female 30-39 yrs 558 24.1 4.8 7.6 2.6 3.2 5.3 5.4 4.7 3.6 2.4 1.4 7.7 3.0 4.5 1.2 1.5 1.4 0.2

Female 40-49 yrs 413 15.9 3.9 5.6 2.9 2.0 2.8 4.3 2.9 3.3 1.4 2.3 9.1 2.5 6.2 1.7 2.2 2.2 0.2

Female 50 yrs or older 927 26.7 5.6 7.5 4.0 3.4 5.5 5.6 4.3 5.0 2.7 2.4 9.6 4.1 5.3 0.9 2.7 2.7 0.2

Kanto 3066 22.5 5.0 7.3 4.6 2.9 4.9 4.7 4.4 3.8 2.0 1.9 10.9 4.1 6.9 1.3 2.7 2.6 0.3

Kansai 1279 27.4 4.9 7.7 5.0 4.3 7.7 6.1 5.5 4.7 3.2 2.2 8.3 2.6 6.1 1.1 2.2 2.2 ―

Tokai 731 21.4 3.5 6.7 4.7 2.2 6.1 4.9 4.2 4.6 2.4 2.4 7.0 3.7 3.6 0.6 1.8 1.8 ―

Worker (child 7 yrs and over) 1956 23.4 4.6 6.5 4.6 3.1 5.5 5.5 4.8 4.7 2.7 2.3 9.2 3.4 6.1 1.1 2.8 2.7 0.1

Worker (child 2-6 yrs) 225 11.5 5.9 3.8 3.4 0.5 2.6 3.8 0.5 2.1 0.6 2.1 9.1 3.0 7.2 1.0 1.5 1.5 0.3

Worker (child 1 yr and under) 118 20.1 2.1 6.3 5.8 5.6 3.1 5.3 1.4 ― ― ― 8.4 3.7 3.8 1.7 3.0 2.3 0.7

Worker (married, no children) 1073 25.5 3.8 8.6 4.4 3.3 7.4 5.4 4.8 4.3 2.4 2.1 9.4 2.9 6.5 1.4 2.1 1.9 0.4

Worker (unmarried) 1428 23.7 5.5 8.0 4.7 3.1 5.5 4.6 5.1 4.1 2.5 2.1 9.5 4.4 5.2 1.0 2.0 2.0 ―

Unmarried male 781 20.3 5.7 6.8 4.8 2.8 4.8 3.6 4.7 3.5 1.6 2.2 11.5 5.4 6.5 1.1 2.3 2.3 ―

Unmarried female 20s/30s 706 29.5 5.9 9.4 5.7 3.7 7.4 5.0 5.9 4.2 3.0 1.6 9.4 3.2 6.4 0.8 2.4 2.4 0.1

Unmarried female 40s and over 210 23.6 4.4 8.4 4.1 2.8 4.1 6.7 4.4 4.4 2.8 2.5 11.0 5.6 5.1 1.7 2.8 2.8 ―

Student 276 27.9 6.2 8.6 7.2 3.6 6.8 4.2 5.5 3.0 1.7 1.7 16.0 5.2 11.9 1.0 4.3 4.3 0.4

Sample

Central/South

Americaor

Caribbean

HawaiiHawaii(Oahu)

Hawaii(otherthan

Oahu)

Guam orSaipan

Guam Saipan

SouthPacific

islands orotherislands

China(excluding

HongKong andMacau)

Shanghai Beijing

OtherChina

(exc. HongKong /Macau)

HongKong orMacau

HongKong

Macau Taiwan Korea

2012 survey total 5076 1.8 13.5 11.8 3.7 9.8 8.2 2.1 1.9 10.8 5.1 3.7 4.4 7.4 6.9 3.0 11.5 23.6

2011 survey total 5094 1.8 12.9 11.7 3.0 10.2 8.4 2.3 1.7 13.1 7.0 3.7 4.8 7.9 7.1 3.4 10.8 20.8

Male 2523 2.0 13.8 12.3 3.9 10.0 8.3 2.4 2.0 12.6 6.2 4.4 5.5 8.2 7.6 3.6 12.8 18.8

Female 2554 1.6 13.1 11.3 3.4 9.7 8.2 1.8 1.7 8.9 4.1 3.0 3.3 6.6 6.2 2.3 10.2 28.4

Male 18-29 yrs 345 1.5 9.6 6.6 3.6 11.9 10.0 2.3 2.7 11.8 5.3 5.8 3.5 6.1 5.6 2.3 11.4 16.4

Male 30-39 yrs 502 1.8 15.0 13.1 4.2 11.6 10.1 2.0 1.3 11.9 4.7 3.8 5.7 9.2 8.0 4.9 10.1 19.6

Male 40-49 yrs 594 1.3 19.7 18.2 4.8 13.0 11.0 3.0 1.6 11.8 6.9 3.5 5.4 10.9 10.6 4.0 11.8 20.5

Male 50 yrs or older 1081 2.7 11.3 10.5 3.3 7.0 5.4 2.4 2.4 13.7 6.7 4.8 6.1 6.8 6.4 3.2 15.0 18.3

Female 18-29 yrs 656 1.4 9.6 8.4 1.9 10.5 9.3 1.7 2.0 5.9 2.2 2.5 1.7 5.0 4.8 1.5 10.5 29.7

Female 30-39 yrs 558 1.7 17.4 14.2 4.7 13.3 11.3 2.1 1.8 8.0 4.1 1.5 3.2 5.1 4.8 1.5 9.7 24.4

Female 40-49 yrs 413 1.2 16.6 14.2 4.2 11.3 8.8 2.8 2.0 8.2 4.3 3.3 1.9 8.0 7.1 2.3 9.8 26.6

Female 50 yrs or older 927 2.0 11.6 10.2 3.5 6.1 5.2 1.2 1.2 11.9 5.5 4.1 5.0 8.1 7.6 3.4 10.5 30.6

Kanto 3066 2.1 15.1 13.3 3.9 10.3 8.4 2.6 2.2 10.4 4.2 3.7 4.8 7.9 7.4 3.3 11.8 21.7

Kansai 1279 1.6 11.0 9.4 3.7 9.0 7.9 1.3 1.4 10.7 6.7 3.5 3.5 6.3 6.1 2.4 10.9 26.6

Tokai 731 1.4 11.0 9.5 2.5 9.2 7.9 1.5 1.0 12.5 6.4 4.2 4.1 6.9 6.4 2.7 11.1 26.7

Worker (child 7 yrs and over) 1956 2.1 13.6 12.2 4.2 9.2 7.8 2.0 1.8 13.0 6.6 4.8 5.3 7.3 7.0 2.7 11.9 24.1

Worker (child 2-6 yrs) 225 0.8 21.1 17.8 5.6 21.4 20.3 2.5 ― 9.8 4.5 2.8 3.9 7.7 7.0 2.5 3.5 14.1

Worker (child 1 yr and under) 118 2.1 19.4 17.9 3.0 19.2 17.7 3.1 2.0 5.1 3.6 0.8 3.1 4.5 4.5 0.8 8.5 12.1

Worker (married, no children) 1073 1.7 16.8 14.7 3.6 9.4 7.2 2.5 3.6 8.3 3.2 2.8 3.2 7.3 6.6 3.3 10.8 18.1

Worker (unmarried) 1428 1.8 10.5 8.8 3.0 8.9 7.2 2.2 1.1 10.2 5.2 2.9 4.2 8.2 7.5 3.6 13.1 29.3

Unmarried male 781 1.8 10.0 8.2 3.1 10.0 7.8 2.8 1.3 13.3 6.5 4.3 5.8 9.7 8.9 4.8 14.4 22.2

Unmarried female 20s/30s 706 1.5 8.9 7.5 2.5 8.0 7.3 1.1 0.8 7.4 3.3 2.4 2.5 5.7 5.5 1.6 11.2 34.8

Unmarried female 40s and over 210 2.6 11.7 10.1 3.4 6.1 4.2 1.9 1.6 8.6 4.5 2.8 3.2 7.5 6.3 3.1 12.3 31.6

Student 276 1.1 6.4 5.2 2.4 7.3 6.7 0.6 1.0 10.3 3.1 5.4 3.8 5.4 5.4 1.5 11.1 25.5

Sample

SoutheastAsia

Singapore Phuket

Thaibeaches(otherthan

Phuket)

Bangkokor other

Thai citiesBali

Indonesianbeaches(other

than Bali)

Indonesiancities

Malaysia Philippines Vietnam CambodiaOther

places inAsia

Oceania Australia

NewZealand or

otherOceania

Longdistance

Mediumdistance

Shortdistance

2012 survey total 5076 19.2 4.5 1.3 1.5 5.6 2.6 0.4 0.7 2.9 2.2 3.3 1.6 2.6 4.9 3.8 1.4 35.9 35.8 52.4

2011 survey total 5094 17.4 3.4 1.0 1.2 5.0 2.6 0.4 0.5 2.1 2.0 3.3 1.5 2.5 4.9 4.0 1.1 36.6 34.0 53.7

Male 2523 22.6 5.2 1.4 2.4 7.9 2.5 0.4 0.9 3.6 3.3 3.4 1.7 3.0 5.1 3.7 1.8 34.4 38.8 50.9

Female 2554 15.9 3.8 1.2 0.7 3.3 2.8 0.4 0.5 2.2 1.0 3.2 1.6 2.2 4.7 3.8 1.0 37.4 32.8 53.8

Male 18-29 yrs 345 16.7 3.8 0.2 1.7 4.3 1.2 0.2 0.3 1.8 2.7 3.3 1.7 3.3 5.5 5.1 1.0 39.1 32.8 50.9

Male 30-39 yrs 502 19.9 5.2 1.8 1.5 6.2 2.3 0.3 1.3 2.5 2.1 3.4 1.6 2.8 3.3 2.9 0.5 30.4 37.6 50.0

Male 40-49 yrs 594 28.3 5.4 2.7 3.2 11.0 4.3 0.6 0.6 4.8 5.4 3.2 1.6 2.9 4.3 4.0 1.0 28.0 46.2 54.7

Male 50 yrs or older 1081 22.6 5.4 1.0 2.5 8.1 2.1 0.3 1.1 4.0 2.9 3.5 1.8 3.0 6.4 3.5 3.0 38.4 37.3 49.2

Female 18-29 yrs 656 14.6 2.9 0.6 0.5 2.9 4.2 0.2 0.5 1.5 0.9 2.2 2.5 1.4 5.3 4.5 0.9 42.7 28.8 53.4

Female 30-39 yrs 558 14.5 3.3 1.4 1.2 3.8 2.7 0.3 ― 2.3 1.1 2.0 1.5 2.1 3.8 3.0 0.9 34.2 35.1 51.1

Female 40-49 yrs 413 18.1 5.7 1.2 1.2 3.6 2.0 0.3 1.4 2.3 1.4 2.3 1.1 3.1 4.2 3.6 0.8 27.9 38.9 56.3

Female 50 yrs or older 927 16.6 4.0 1.5 0.3 3.2 2.1 0.8 0.3 2.6 0.9 5.2 1.2 2.3 5.0 4.0 1.2 39.8 31.6 54.6

Kanto 3066 19.9 5.3 1.6 1.8 5.3 2.8 0.5 0.9 3.4 2.0 3.6 1.6 3.0 4.4 3.2 1.3 36.1 37.7 51.2

Kansai 1279 17.3 3.6 0.8 1.0 5.6 2.8 0.1 0.2 2.1 1.4 3.1 2.0 2.2 6.3 5.2 1.5 37.2 33.3 52.0

Tokai 731 19.6 2.7 1.2 1.2 7.0 2.0 0.5 0.6 1.9 3.9 2.6 1.0 1.2 4.8 3.7 1.2 33.0 32.2 58.0

Worker (child 7 yrs and over) 1956 17.5 5.0 1.3 1.3 4.7 2.2 0.3 0.7 3.2 1.7 3.5 1.3 2.3 5.7 4.1 1.8 35.9 34.4 53.6

Worker (child 2-6 yrs) 225 18.8 6.3 1.1 0.7 3.7 1.1 ― ― 1.7 3.0 1.8 1.2 1.9 6.6 6.1 0.8 21.6 43.7 49.1

Worker (child 1 yr and under) 118 13.6 3.6 2.2 2.3 5.9 1.6 ― 1.5 1.5 0.8 2.7 0.8 0.8 2.1 1.4 0.7 29.8 36.4 41.9

Worker (married, no children) 1073 19.8 4.2 1.7 1.8 5.5 3.2 0.6 0.5 2.7 1.6 2.4 1.3 2.2 4.3 3.3 1.0 37.6 40.8 45.7

Worker (unmarried) 1428 22.3 4.3 1.1 1.9 7.3 3.2 0.5 1.0 3.2 3.3 3.8 1.9 3.4 3.9 3.0 1.2 35.9 33.9 56.8

Unmarried male 781 26.8 5.0 1.2 2.5 10.2 2.5 0.4 1.4 3.9 5.4 4.1 2.2 3.8 4.5 3.1 2.0 33.3 37.6 57.2

Unmarried female 20s/30s 706 15.1 2.9 0.5 1.0 3.5 3.8 0.1 0.4 1.8 0.8 3.1 2.8 2.6 4.4 3.9 0.7 41.4 27.5 56.5

Unmarried female 40s and over 210 22.0 3.7 1.7 1.3 6.1 2.9 1.7 0.9 3.2 1.3 6.1 1.5 3.5 3.7 3.4 0.6 38.5 34.9 52.0

Student 276 16.2 2.3 0.2 0.8 5.0 2.4 ― 0.6 1.8 1.2 4.4 5.0 2.6 7.1 6.4 1.5 43.8 29.4 53.7

50.0 …Figures 5 or more points or higher than the 2012 survey total are shaded.

50.0 …Figures 5 or more points or lower than the 2012 survey total are shaded.

Canada or Alaska

Guam or Saipan

Europe USA (excluding Hawaii and Alaska)

Hong Kong or Macau

Middle East or Africa

Hawaii China (excluding Hong Kong and Macau)

Sex

Lifestage

Lifestage

Area ofresidence

Area ofresidence

Sex

Sex & age

Sex & age

Oceania

Area ofresidence

Lifestage

Sex & age

Sex

Southeast Asia



17

▽A breakdown by last destination shows that high percentages of those who visited countries/areas of "Europe"

visited neighboring countries in the same area.

■Destinations in 2011: by last destination (Total/Multiple answer)


（％）ＴＯＴＡＬ

Sample


Othernations in

westEurope


MiddleEast

or AfricaTurkey



Alaska)

USA east USA westUSAsouth

Canada orAlaska

Canada Alaska

2012 survey total 5076 23.6 4.8 7.4 4.7 3.1 5.8 5.1 4.7 4.1 2.4 2.1 9.7 3.7 6.2 1.1 2.5 2.4 0.2

2011 survey total 5094 23.4 4.0 6.8 3.9 3.3 6.0 5.4 4.4 5.9 2.3 4.2 9.3 4.0 5.5 1.0 2.2 2.1 0.2

UK 137 100.0 100.0 23.8 12.0 7.0 5.1 11.7 3.8 3.4 1.5 2.3 5.2 2.9 3.3 0.4 2.5 2.5 0.4

France 250 100.0 14.9 100.0 16.1 4.5 17.0 14.7 6.1 2.2 0.6 1.9 6.3 3.7 3.6 0.8 0.5 0.5 ―

Germany 136 100.0 17.2 26.2 100.0 5.7 14.3 27.7 14.0 2.3 1.8 1.6 5.8 4.0 4.7 0.7 1.6 1.6 ―

Spain 98 100.0 11.5 14.1 8.8 100.0 17.8 14.7 6.9 12.5 5.8 9.9 4.1 2.3 1.9 1.0 4.7 4.7 1.4

Italy 191 100.0 5.2 17.1 7.0 7.1 100.0 6.3 4.1 1.8 0.8 0.9 4.1 2.2 2.7 0.5 1.1 1.1 0.5

Other nations in west Europe 147 100.0 8.9 21.7 26.2 5.9 9.4 100.0 8.9 6.3 4.7 3.6 2.8 2.0 1.8 0.4 2.0 2.0 ―

Other places in Europe 158 100.0 6.8 7.1 14.9 5.4 5.7 8.7 100.0 8.1 6.5 3.1 2.8 2.3 1.1 ― 2.1 2.1 0.6

Turkey 67 25.8 ― 3.6 4.1 8.6 7.8 6.2 8.8 100.0 100.0 7.3 1.3 1.3 ― ― 1.5 1.5 1.5

Other Middle East or Africa 52 25.1 4.5 6.8 2.9 9.8 9.5 7.9 12.9 100.0 11.0 100.0 5.5 1.1 5.5 ― 2.7 2.7 ―

USA east 109 12.5 3.8 4.0 4.0 0.5 1.1 3.7 3.5 1.1 1.1 1.1 100.0 100.0 11.4 2.9 10.1 10.1 0.5

USA west 192 9.9 4.1 3.1 4.3 0.3 0.8 2.4 2.5 2.1 0.6 2.1 100.0 5.3 100.0 3.7 5.8 5.8 0.3

USA south 27 2.4 ― 2.4 ― 2.4 ― ― ― ― ― ― 100.0 8.6 19.8 100.0 ― ― ―

Canada 65 4.6 0.9 ― 3.1 2.2 ― ― 3.8 ― ― ― 18.9 11.1 8.6 ― 100.0 100.0 1.0

Central/South America or Caribbean 51 19.4 ― 6.1 6.1 6.1 4.7 11.3 3.4 2.0 ― 2.0 6.0 ― 6.0 ― 2.4 2.4 ―

Hawaii (Oahu) 459 5.5 1.9 3.1 1.3 0.6 1.4 1.4 0.6 2.0 1.5 0.5 5.1 1.7 3.1 1.3 0.7 0.7 ―

Hawaii (other than Oahu) 102 4.8 2.5 3.3 2.3 1.7 1.7 0.8 ― ― ― ― 2.8 2.1 0.6 1.6 0.6 0.6 ―

Guam 293 3.8 1.0 1.5 0.9 0.7 1.9 0.3 0.7 0.5 0.5 0.2 3.7 0.7 3.3 0.5 0.7 0.7 ―

Saipan 64 4.3 2.7 1.6 ― ― ― ― ― ― ― ― 9.4 0.9 8.5 ― ― ― ―

South Pacific islands or other islands 57 5.1 1.8 5.1 1.8 3.3 3.3 1.5 ― 1.5 1.5 ― 2.1 ― 2.1 ― ― ― ―

Shanghai 150 8.3 1.4 2.0 1.7 ― 2.8 2.7 2.2 1.1 ― 1.1 3.4 1.4 2.0 ― 0.9 0.9 ―

Beijing 110 6.9 1.6 1.6 2.6 ― 0.5 4.6 0.7 4.4 2.3 2.6 3.3 2.4 1.4 ― 2.8 2.8 ―

Other China (exc. Hong Kong / Macau) 112 11.0 5.3 4.1 5.3 4.1 6.8 4.6 6.2 5.6 2.8 5.6 4.9 4.1 3.6 ― 4.6 4.6 ―

Hong Kong 182 9.9 2.3 4.6 2.0 0.6 2.2 2.7 3.5 2.0 1.7 0.3 7.9 3.9 4.1 0.9 2.3 2.3 ―

Macau 71 9.2 ― 4.6 2.6 1.4 3.1 2.6 2.1 4.4 4.4 ― 3.8 3.8 1.4 1.4 1.4 1.4 ―

Taiwan 371 5.3 1.1 0.9 0.3 1.0 1.7 0.6 1.0 1.3 0.8 0.8 2.4 0.5 1.9 0.2 0.8 0.8 ―

Korea 891 6.1 1.8 2.6 1.7 0.7 1.6 1.6 1.1 1.1 0.4 1.0 2.8 1.0 2.0 0.4 0.9 0.9 ―

Singapore 120 9.0 2.4 4.1 1.8 2.3 1.8 3.3 1.6 3.9 1.3 2.6 9.2 3.3 5.8 1.6 1.5 0.8 0.7

Phuket 26 7.0 ― ― ― 3.7 ― 3.3 3.7 5.5 5.5 ― 3.3 3.3 3.3 ― ― ― ―

Thai beaches (other than Phuket) 39 2.4 ― ― 2.4 ― ― 2.4 ― ― ― ― 8.5 6.9 6.1 2.4 7.0 7.0 ―

Bangkok or other Thai cities 178 5.6 1.8 1.4 1.5 1.8 ― 1.4 2.5 0.5 ― 0.5 3.6 2.6 1.5 0.5 0.4 0.4 ―

Bali 78 6.0 ― 1.2 1.2 2.4 3.5 ― 2.4 2.5 2.5 1.2 4.9 ― 4.9 ― ― ― ―

Indonesian cities 14 ― ― ― ― ― ― ― ― ― ― ― 7.0 ― 7.0 ― ― ― ―

Malaysia 74 8.8 3.3 ― 3.6 1.3 3.1 3.5 2.4 6.0 4.7 1.3 3.6 1.3 2.3 ― ― ― ―

Philippines 74 2.2 1.1 1.1 ― ― ― 1.1 ― ― ― ― 2.9 ― 2.9 ― ― ― ―

Vietnam 93 5.3 1.6 1.6 0.6 0.7 2.4 1.3 0.6 3.0 ― 3.0 6.1 0.6 2.4 3.0 0.6 0.6 ―

Cambodia 45 10.5 ― ― 1.3 2.3 3.1 1.3 5.1 7.0 1.9 5.1 8.2 5.1 3.1 ― 3.5 3.5 ―

Other places in Asia 84 7.0 4.1 0.8 1.1 ― 1.1 2.5 1.7 6.4 2.6 3.7 1.4 0.8 0.7 ― ― ― ―

Australia 117 6.4 3.9 2.7 1.4 1.3 2.2 0.5 0.5 1.7 0.5 1.7 2.5 1.7 2.5 0.5 2.4 1.7 1.2

New Zealand or other Oceania 38 4.5 ― ― ― 4.5 ― ― ― ― ― ― ― ― ― ― ― ― ―

Sample

Central/South

Americaor

Caribbean

HawaiiHawaii(Oahu)

Hawaii(otherthan

Oahu)

Guam orSaipan

Guam Saipan

SouthPacific


China(excluding

HongKong andMacau)

Shanghai Beijing

OtherChina


HongKong orMacau

HongKong

Macau Taiwan Korea

2012 survey total 5076 1.8 13.5 11.8 3.7 9.8 8.2 2.1 1.9 10.8 5.1 3.7 4.4 7.4 6.9 3.0 11.5 23.6

2011 survey total 5094 1.8 12.9 11.7 3.0 10.2 8.4 2.3 1.7 13.1 7.0 3.7 4.8 7.9 7.1 3.4 10.8 20.8

UK 137 ― 5.7 5.1 2.3 4.5 4.5 1.3 1.0 4.2 0.7 2.5 1.0 3.7 3.7 1.4 4.6 10.6

France 250 0.9 3.4 3.1 1.7 4.2 3.5 0.7 0.9 2.1 0.6 0.3 1.7 3.0 3.0 1.3 3.2 6.0

Germany 136 1.2 2.4 2.4 1.2 4.6 4.6 0.7 1.1 4.9 1.2 0.9 3.7 4.9 4.9 1.2 5.5 10.5

Spain 98 1.0 5.8 3.9 3.4 1.9 1.9 1.0 2.3 6.7 4.2 3.2 4.2 7.9 7.9 2.6 7.1 12.4

Italy 191 0.5 1.0 0.5 0.5 3.8 3.2 1.1 ― 2.4 1.2 1.2 ― 1.7 1.7 1.2 7.1 3.7

Other nations in west Europe 147 0.9 3.3 3.3 1.6 3.5 3.5 ― ― 4.0 3.2 2.0 2.0 3.5 3.5 2.6 4.3 4.1

Other places in Europe 158 0.9 2.8 1.7 1.1 2.8 2.8 ― 0.5 3.6 2.0 0.5 1.5 2.7 2.4 0.4 6.7 8.3

Turkey 67 ― 2.1 2.1 ― 2.6 2.6 ― ― ― ― ― ― 3.0 1.5 1.5 1.0 9.2

Other Middle East or Africa 52 4.7 4.7 3.1 1.6 7.6 6.0 2.7 2.7 12.3 4.6 2.7 5.1 2.7 2.7 ― 6.9 13.3

USA east 109 4.3 4.7 4.2 1.9 2.1 2.1 1.1 0.5 5.3 3.4 3.2 2.6 5.3 3.9 3.5 4.3 8.9

USA west 192 3.6 6.8 5.1 2.2 6.1 5.0 2.5 1.0 4.1 2.4 2.3 1.0 3.0 3.0 0.4 4.1 7.8

USA south 27 ― 4.8 4.8 ― 10.0 10.0 ― 6.4 ― ― ― ― 9.8 9.8 2.1 5.3 ―

Canada 65 1.0 2.2 2.2 2.2 4.3 4.3 ― 3.5 5.9 5.0 2.2 0.9 8.8 8.8 4.2 5.7 4.8

Central/South America or Caribbean 51 100.0 2.8 2.8 2.8 ― ― ― 2.8 8.3 2.8 2.8 2.8 ― ― ― 2.8 5.5

Hawaii (Oahu) 459 0.6 100.0 100.0 12.2 4.3 3.9 1.2 0.3 3.6 2.2 1.8 0.9 3.7 3.7 1.7 3.6 6.9

Hawaii (other than Oahu) 102 0.6 100.0 37.2 100.0 4.7 4.7 0.8 0.6 3.9 3.3 2.5 2.1 4.7 4.7 1.9 3.1 8.1

Guam 293 ― 5.9 4.8 1.8 100.0 100.0 2.5 0.7 3.4 1.9 1.6 0.8 2.2 2.2 0.3 3.9 6.1

Saipan 64 ― ― ― ― 100.0 6.1 100.0 1.0 3.6 0.9 3.6 ― 6.2 3.6 2.7 3.9 10.1

South Pacific islands or other islands 57 1.5 4.3 4.3 1.7 4.8 2.8 3.1 100.0 3.6 1.1 3.6 ― ― ― ― 6.1 8.5

Shanghai 150 0.9 6.8 6.2 3.6 4.1 3.1 1.8 0.4 100.0 100.0 12.4 13.1 6.3 6.3 0.4 2.6 8.7

Beijing 110 0.5 5.4 5.4 ― 7.2 6.6 1.6 1.8 100.0 18.7 100.0 11.0 2.9 2.9 ― 4.6 4.8

Other China (exc. Hong Kong / Macau) 112 ― 5.9 5.9 4.3 6.2 6.2 ― 0.8 100.0 15.6 13.2 100.0 13.9 13.9 5.1 9.1 13.4

Hong Kong 182 ― 4.7 3.6 1.1 4.7 4.4 0.3 ― 12.2 3.5 3.7 7.8 100.0 100.0 34.9 7.4 11.6

Macau 71 ― 5.1 3.7 1.4 6.3 6.3 ― ― 11.7 3.1 ― 8.6 100.0 74.6 100.0 2.6 13.9

Taiwan 371 0.3 4.0 3.6 2.4 3.5 3.0 1.2 0.9 7.1 2.2 3.1 4.1 5.6 5.4 1.8 100.0 11.1

Korea 891 0.7 3.7 3.2 1.3 3.7 2.8 1.2 0.6 4.7 2.4 1.6 1.4 3.8 3.7 1.8 6.4 100.0

Singapore 120 ― 6.3 6.3 0.7 0.8 0.8 ― 1.6 3.1 2.3 2.6 0.8 3.3 2.8 2.5 4.4 8.1

Phuket 26 ― 10.3 7.0 6.6 20.6 20.6 ― 12.2 10.7 10.7 7.0 7.0 10.9 10.9 3.3 8.8 13.7

Thai beaches (other than Phuket) 39 4.4 7.0 7.0 4.4 4.4 4.4 4.4 4.4 20.6 11.3 2.4 11.7 7.3 7.3 4.9 18.1 11.9

Bangkok or other Thai cities 178 ― 3.9 3.0 0.9 4.3 4.3 1.0 0.3 8.7 6.6 2.1 3.6 7.1 6.6 1.0 10.2 13.0

Bali 78 ― 5.0 4.3 0.7 1.2 1.2 ― ― 1.2 1.2 1.2 1.2 2.4 2.4 ― 6.9 5.9

Indonesian cities 14 ― ― ― ― ― ― ― ― 5.7 ― 5.7 ― 11.9 11.9 ― 23.9 16.4

Malaysia 74 1.3 4.0 1.3 2.7 ― ― ― 3.2 8.4 5.8 2.3 4.9 5.0 5.0 5.0 8.6 2.9

Philippines 74 ― 5.4 4.5 3.2 5.3 4.5 2.9 2.1 4.3 2.0 0.9 3.4 1.9 1.9 ― 3.5 10.5

Vietnam 93 3.1 4.0 2.4 3.0 3.7 3.0 0.6 ― 4.6 1.5 ― 4.6 4.8 4.8 2.6 8.0 11.8

Cambodia 45 3.1 5.4 5.4 3.1 6.7 5.4 1.3 ― 3.1 3.1 ― 3.1 7.0 7.0 3.1 9.6 10.7

Other places in Asia 84 1.9 ― ― ― ― ― ― ― 4.5 ― 0.8 3.8 4.1 4.1 ― ― 6.1

Australia 117 1.2 5.8 5.0 4.2 2.8 2.0 2.0 2.9 1.9 1.2 0.7 ― 4.6 4.6 1.2 5.1 8.4

New Zealand or other Oceania 38 ― 3.7 3.7 ― 1.5 1.5 ― 1.5 ― ― ― ― 6.3 6.3 ― ― ―

Sample

SoutheastAsia

Singapore Phuket


Phuket)

Bangkokor other

Thai citiesBali


than Bali)

Indonesiancities


places inAsia

Oceania Australia

NewZealand or

otherOceania

2012 survey total 5076 19.2 4.5 1.3 1.5 5.6 2.6 0.4 0.7 2.9 2.2 3.3 1.6 2.6 4.9 3.8 1.42011 survey total 5094 17.4 3.4 1.0 1.2 5.0 2.6 0.4 0.5 2.1 2.0 3.3 1.5 2.5 4.9 4.0 1.1

UK 137 5.6 1.5 ― 0.5 1.8 ― ― ― 2.0 0.6 0.4 ― 1.8 2.0 2.0 0.8

France 250 5.3 1.0 0.8 0.5 1.0 1.1 0.3 0.3 1.3 0.6 2.4 1.6 1.0 2.6 2.3 0.7

Germany 136 5.5 0.5 0.5 0.9 1.9 1.2 0.5 ― 1.8 1.9 3.0 1.2 2.1 2.0 2.0 1.6

Spain 98 10.2 4.2 2.4 1.0 5.6 1.0 ― 0.8 4.0 1.7 1.5 0.8 0.8 0.6 0.6 ―

Italy 191 3.8 1.4 ― ― 1.5 0.5 ― 0.4 0.4 0.4 2.0 1.2 1.2 1.7 1.7 0.3

Other nations in west Europe 147 7.1 3.4 0.4 0.8 2.6 3.3 0.4 0.6 1.0 1.0 2.2 1.0 1.4 1.4 1.4 0.4

Other places in Europe 158 7.8 0.5 0.5 ― 1.9 0.6 0.5 ― 2.3 0.5 1.7 1.5 2.4 1.1 1.1 ―

Turkey 67 16.6 5.9 1.3 2.6 1.5 1.5 1.3 2.1 1.3 ― 4.1 ― ― 1.5 1.5 ―

Other Middle East or Africa 52 15.0 ― ― ― 4.1 ― 3.8 2.7 1.1 1.6 3.8 1.6 9.3 6.3 6.3 1.1

USA east 109 7.7 4.0 0.8 0.8 1.7 0.8 0.5 ― 4.2 ― 0.5 0.9 2.1 4.5 4.5 0.5

USA west 192 7.3 2.3 0.8 0.4 1.4 0.5 0.3 0.3 3.0 0.3 2.4 0.9 0.3 4.5 2.7 2.1

USA south 27 3.2 3.2 ― ― ― ― ― ― ― ― ― ― ― 6.4 6.4 ―

Canada 65 13.6 6.1 3.4 ― 2.2 3.4 ― ― 4.0 1.5 1.3 ― 2.7 3.5 2.7 0.9

Central/South America or Caribbean 51 2.8 ― 2.8 2.8 ― ― ― ― ― ― 2.8 ― 1.1 ― ― ―

Hawaii (Oahu) 459 6.4 1.8 1.8 0.5 1.8 1.5 ― 0.1 1.5 0.6 1.0 0.4 0.1 2.6 1.9 1.1

Hawaii (other than Oahu) 102 5.6 0.9 0.8 ― 2.7 1.5 ― 0.6 2.6 ― ― ― ― 4.9 3.2 1.7

Guam 293 5.6 0.7 1.1 ― 1.6 2.3 0.2 0.2 0.4 0.8 0.4 ― 0.2 2.5 2.2 0.8

Saipan 64 4.9 2.7 ― ― ― ― ― ― ― 2.2 ― ― ― ― ― ―

South Pacific islands or other islands 57 13.4 5.0 ― ― 1.4 ― ― 1.1 6.7 2.8 1.4 ― 1.4 1.8 1.8 ―

Shanghai 150 7.8 0.9 0.9 0.6 2.5 1.5 ― 1.6 1.0 1.1 2.1 0.6 0.9 1.3 0.6 0.7

Beijing 110 3.7 2.1 1.3 ― 0.5 1.3 0.5 ― 0.5 0.5 1.4 ― 3.1 3.3 1.8 2.1

Other China (exc. Hong Kong / Macau) 112 10.4 5.6 0.8 ― 4.7 0.8 ― 2.4 4.5 0.8 3.1 3.1 0.8 ― ― ―

Hong Kong 182 17.0 7.8 1.8 1.3 3.8 3.5 1.0 0.5 2.4 0.3 3.6 0.5 2.7 2.3 0.6 1.7

Macau 71 20.6 9.3 2.0 ― 5.9 2.6 1.2 1.2 ― ― 5.6 1.2 1.2 1.4 1.4 ―

Taiwan 371 6.8 1.8 0.4 0.8 2.1 0.5 ― 0.2 2.1 0.8 1.0 0.3 0.8 0.9 0.9 0.3

Korea 891 6.0 1.6 0.3 0.5 2.1 0.6 ― 0.3 0.7 0.7 1.2 0.4 0.6 1.9 1.5 0.6

Singapore 120 100.0 100.0 0.8 2.4 4.0 2.1 0.7 0.8 13.3 1.3 4.2 2.3 3.1 1.3 1.3 ―

Phuket 26 100.0 10.3 100.0 10.7 32.6 7.0 ― ― ― ― 3.3 3.3 3.3 3.3 3.3 ―

Thai beaches (other than Phuket) 39 100.0 18.3 13.9 100.0 29.5 11.3 6.9 6.9 6.9 10.3 2.4 7.7 2.4 6.9 6.9 ―

Bangkok or other Thai cities 178 100.0 4.9 6.6 8.8 100.0 2.1 0.5 2.0 4.4 1.4 6.4 4.4 2.7 1.1 1.1 ―

Bali 78 100.0 2.3 2.4 2.4 3.7 100.0 5.9 8.4 ― 1.2 ― ― ― 3.5 3.5 ―

Indonesian cities 14 100.0 ― ― ― ― 45.4 ― 100.0 ― 17.6 ― ― ― 4.0 4.0 ―

Malaysia 74 100.0 23.2 2.2 2.2 10.8 ― ― 0.9 100.0 2.2 4.5 2.4 4.6 ― ― ―

Philippines 74 100.0 0.8 ― 0.8 2.0 ― ― 0.9 3.2 100.0 1.3 4.1 ― 1.9 1.9 ―

Vietnam 93 100.0 7.0 0.9 4.3 5.4 3.0 ― ― 3.1 1.0 100.0 13.5 5.6 6.2 2.8 3.4

Cambodia 45 100.0 6.2 ― 4.5 5.1 4.5 ― ― ― ― 23.4 100.0 4.4 4.4 4.4 ―

Other places in Asia 84 15.1 6.5 ― ― 4.2 1.9 ― 0.8 0.8 ― 2.1 3.5 100.0 4.5 4.5 2.1

Australia 117 6.8 2.8 0.8 ― 6.1 2.5 0.9 0.9 3.8 ― 2.1 1.5 ― 100.0 100.0 0.9

New Zealand or other Oceania 38 6.0 ― 1.5 1.5 1.5 ― ― ― ― 1.5 4.5 4.5 ― 100.0 4.1 100.0

50.0 …Figures 5 or more points or higher than the 2012 survey total are shaded. † Items with under 30 samples are not shaded in the table.

50.0 …Figures 5 or more points or lower than the 2012 survey total are shaded. † Items with under 10 samples are not indicated in the table.

Canada or Alaska

Guam or Saipan


Hong Kong or Macau



Lastdestination(middleclassification)



OceaniaSoutheast Asia



18

■Last visited destination in 2011: last destination percentage ×last destination repeat percentage (†1) (Total/Multiple answer)

2. Destinations in 2011 (4) (last destination)

▽As for the last visited destination in 2011, a look at the repeat percentages for last visited destinations

(percentage of those visiting an area for the second time or more)shows that higher percentages were yielded by

"Philippines (other than beach resorts)," "Philippine beaches (other than Cebu Island)," "Thai beaches (other than

Phuket)," "Other China," "Thailand (other than beach resorts)," and "Hawaii (Oahu)." 70% or more were repeaters.

▽The places yielding high last destination percentages and high repeat percentages were "Korea" and "Hawaii

(Oahu)."

(†1) Percentage of repeat visit to last destination: percentage of those who have been to their last destination a second time or more

*1: The average of the last destination percentages of the 62 areas

*2: The average of the last destination repeat percentages of the 62 areas

Bali

Germany

Singapore

Alaska

Mexico

Indonesian beaches (other

than Bali)

Greece

Morocco

Other Islands in South Pacific

of Indian Ocean

Caribbean islands

Cebu IslandIndiaDubai

Jamaica

Mongolia

Cambodia

EgyptTurkey

Countries of eastern Europe

Vietnam

Thailand (other than beach

resorts)

USA westOther Micronesia

Guam

Taiwan

Hawaii (Oahu)

Korea

USA east

Hong Kong

France

Other nations in west Europe

Italy

Shanghai

Australia

Spain

Beijing

UK

Other China

Malaysia (other than beach

resorts)

USA south

Maldives

Other Middle East or Africa

Canada

Kenya

Malaysian beaches

Other Central/South America

Philippines (other than beach

resorts)

Thai beaches (other than

Phuket)

Philippine beaches (other than

Cebu Island)

Palau

OtherOceania

Other places in Asia

Hawaii (other than Oahu)

Indonesia (other than beach

resorts)

Saipan

Macau

Countries of northern EuropeNew Zealand

0

10

20

30

40

50

60

70

80

90

100

0 5 10 15 20

Inc idence of last t rave l dest inat ion→

Incidence of repeaat travel to last destination→

（％）

1 . 8

( * 1 )

4 1 . 8

( * 2 )

FijiiNew Caledonia

Taihiti

Phuket

（％）



Sample

Married

couple

travel

Family travel

(with

children)

Travel aloneWith friends

(3 or more)

With friend

(alone)

Family travel

(with

parents)

Couple

travel

Honey

moon

Family

travel (3

generations)

Other

Travel with

children/

total

2012 survey total 5076 25.6 13.9 13.1 12.0 11.6 6.7 4.8 3.5 2.6 6.1 16.5

2011 survey total 5094 23.3 14.1 13.7 13.2 11.8 6.2 4.8 3.5 2.7 6.6 16.8

Male 2523 30.4 12.7 17.3 12.5 6 .4 4.3 6.3 3.2 2.2 4.8 14.9

Female 2554 20.9 15.2 8.9 11.5 16.7 9.2 3.4 3.9 3.0 7.4 18.1

Male 18-29 yrs 345 5 .1 0 .8 19.6 23.2 12.1 13.3 11.3 9.0 1.0 4.6 1 .8

Male 30-39 yrs 502 21.9 10.8 18.3 11.9 5 .6 6.5 10.6 7.7 2.9 3.8 13.7

Male 40-49 yrs 594 21.4 24.3 21.6 9.9 6 .4 2.9 5.0 1.9 2.6 4.0 26.9

Male 50 yrs or older 1081 47.3 11.0 13.9 10.7 4 .9 1 .1 3.3 ― 2.1 5.7 13.1

Female 18-29 yrs 656 7 .0 1 .5 10.8 16.9 22.1 15.3 6.8 9.8 1.5 8.2 3 .1

Female 30-39 yrs 558 21.2 13.2 9.2 5 .7 17.7 14.4 4.1 5.7 3.0 5.7 16.2

Female 40-49 yrs 413 23.7 27.4 10.5 7.3 10.7 6.5 3.1 0.6 3.6 6.7 31.0

Female 50 yrs or older 927 29.4 20.6 6 .6 13.0 14.9 2.9 0.8 ― 3.7 8.2 24.2

Kanto 3066 26.6 14.4 13.6 11.2 10.5 7.0 5.0 2.7 2.8 6.2 17.2

Kansai 1279 24.4 12.7 11.9 12.8 14.3 7.0 4.8 4.3 1.9 6.0 14.6

Tokai 731 23.5 14.1 13.0 13.8 11.2 5.3 4.3 5.6 3.0 6.1 17.2

Worker (child 7 yrs and over) 1956 33.4 26.9 7 .6 11.5 7.3 1 .1 1.5 ― 4.2 6.4 31.1

Worker (child 2-6 yrs) 225 4 .5 57.9 4 .5 4 .5 5 .6 1.9 2.0 0.4 13.0 5.8 70.9

Worker (child 1 yr and under) 118 22.3 26.7 5 .8 3 .6 0 .9 8.1 1.2 22.2 5.3 4.1 32.0

Worker (married, no children) 1073 56.4 0 .1 4 .3 6 .4 6 .0 6.2 2.8 14.0 0.2 3.5 0 .4

Worker (unmarried) 1428 0 .4 1 .3 28.2 15.4 22.7 13.1 11.3 ― 0.7 7.0 1 .9

Unmarried male 781 0 .4 0 .1 36.5 20.0 13.3 10.2 14.4 ― 0.3 4.7 0 .4

Unmarried female 20s/30s 706 0 .1 0 .5 15.7 17.1 29.5 19.0 7.8 ― 0.8 9.5 1 .4

Unmarried female 40s and over 210 0 .7 6 .5 26.8 10.2 25.0 11.7 5.6 ― 1.2 12.2 7 .8

Student 276 ― ― 18.1 28.6 15.1 19.4 6.5 0.6 0.6 11.1 0 .6

UK 137 24.4 10.8 30.1 6 .4 8.0 7.2 2.0 1.4 2.5 7.2 13.3

France 250 25.8 10.2 12.6 10.4 12.1 7.4 3.5 12.5 0.4 5.1 10 .6

Germany 136 40.0 6 .5 16.0 4 .3 12.8 4.5 3.4 4.5 ― 8.0 6 .5

Spain 98 34.3 12.2 8.7 10.7 10.4 9.3 3.8 7.3 ― 3.3 12.2

Italy 191 28.2 9.0 11.0 13.3 10.6 4.9 3.1 14.9 ― 4.9 9 .0

Other nations in west Europe 147 38.9 8 .8 17.3 7.3 5 .3 4.0 5.7 6.0 1.2 5.6 9 .9

Other places in Europe 158 33.5 5 .7 17.4 10.8 11.6 6.1 3.5 5.4 0.6 5.3 6 .4

Turkey 67 36.7 7 .3 13.5 7.4 11.9 6.2 1.2 7.3 ― 8.5 7 .3

Other Middle East or Africa 52 25.9 8 .4 27.9 12.7 16.5 ― 2.0 3.9 ― 2.7 8 .4

USA east 109 32.9 7 .0 24.4 9.0 12.1 2.9 7.1 ― 0.5 4.1 7 .6

USA west 192 26.7 18.9 14.2 12.1 7.2 4.0 7.3 1.2 2.5 5.8 21.5

USA south 27 30.5 27.2 25.9 ― 3.2 2.1 2.1 3.8 ― 5.2 27.2

Canada 65 27.1 6 .2 26.1 7.2 6 .6 8.8 4.3 0.9 5.1 7.7 11 .3

Central/South America or Caribbean 51 29.2 6 .2 22.2 9.9 10.8 3.6 5.8 6.0 ― 6.1 6 .2

Hawaii (Oahu) 459 26.8 21.8 4 .0 7.3 5 .0 8.1 5.4 8.4 7.5 5.8 29.3

Hawaii (other than Oahu) 102 21.5 22.1 4 .2 9.4 7.3 10.4 3.9 6.1 5.7 9.4 27.8

Guam 293 18 .5 33.2 3 .8 8.7 8.4 5.6 8.3 1.7 6.4 5.4 39.6

Saipan 64 24.8 22.3 12.7 16.0 7.6 1 .0 6.9 1.8 4.4 2.5 26.7

South Pacific islands or other islands 57 38.6 6 .7 4 .2 2 .5 5 .7 ― 5.3 29.8 1.1 6.1 7 .9

Shanghai 150 29.2 10.1 15.7 16.1 9.6 7.9 4.1 ― 1.6 5.7 11.8

Beijing 110 27.6 12.8 8.4 18.8 16.5 5.0 4.5 0.9 1.1 4.4 13.9

Other China (exc. Hong Kong / Macau) 112 27.0 10.5 21.4 8.5 14.1 8.4 5.0 1.6 0.8 2.6 11 .3

Hong Kong 182 25.2 16.8 17.7 10.2 8.3 8.1 2.9 0.6 3.9 6.4 20.7

Macau 71 32.7 10.9 16.1 16.9 5 .8 5.5 4.8 ― 3.4 3.8 14.3

Taiwan 371 27.3 10.6 12.4 12.1 12.9 10.0 6.2 0.3 0.6 7.7 11 .2

Korea 891 17 .6 12.0 9.2 18.7 19.9 8.5 3.6 0.3 3.0 7.3 14.9

Singapore 120 28.2 25.7 14.0 9.5 8.0 4.6 3.2 2.4 1.4 2.9 27.1

Phuket 26 48.4 18.7 7.4 ― 7.7 ― 9.2 3.2 ― 5.5 18.7

Thai beaches (other than Phuket) 39 27.6 10.7 34.4 8.8 11.4 2.4 4.7 ― ― ― 10 .7

Bangkok or other Thai cities 178 19 .0 11.1 27.1 17.6 10.5 4.4 2.9 1.3 0.5 5.6 11.6

Bali 78 13 .5 7 .9 2 .4 19.5 7.9 7.7 17.8 8.4 3.4 11.5 11 .3

Indonesian cities 14 22.0 14.5 24.2 4.0 11.9 ― ― ― ― 23.4 14.5

Malaysia 74 29.8 16.9 17.7 2 .3 7.5 5.5 12.7 0.9 5.4 1.3 22.3

Philippines 74 15 .0 8 .4 40.7 7.4 13.6 4.5 3.0 ― 2.8 4.7 11 .1

Vietnam 93 26.0 9.7 10.1 14.8 12.1 7.2 5.8 ― ― 14.3 9 .7

Cambodia 45 24.7 3 .1 15.0 10.5 25.6 7.3 6.1 ― ― 7.7 3 .1

Other places in Asia 84 26.5 4 .3 26.2 14.5 9.9 5.4 2.2 1.8 ― 9.3 4 .3

Australia 117 21.1 15.8 14.3 10.9 8.6 6.5 3.4 8.8 5.1 5.6 20.9

New Zealand or other Oceania 38 37.5 ― 16.8 12.7 3 .7 7.5 2.7 3.8 ― 15.3 ―

Long distance 1475 30.8 10.5 16.8 9.3 10.6 5.5 4.2 6.1 1.1 5.2 11.6

Medium distance 1424 25.8 16.2 11.9 10.7 8.1 6.2 5.3 5.6 3.8 6.5 20.0

Short distance 2221 22.0 14.9 11.7 14.5 14.5 7.9 4.9 0.5 2.8 6.4 17.7


50 .0 …Figures 5 or more points or lower than the 2012 survey total are shaded. † Items with under 10 samples are not indicated in the table.

† "Travel with children/total" is the sum of "Family travel (with children)" and "Family travel (3 generations)."

Distance of

the last

destination

Sex

Life

stage

Area of

residence

Sex & age

Last

destination

(middle

classification)

0

10

20

30

2012 survey total

2011 survey total

（％）

19

● In terms of style of travel (those accompanying and purpose), given most was "married

couple travel" (26%). This was followed by "family travel (with children)" (14%) and then

"travel alone" (13%).▽A breakdown by sex shows that "with friend (alone)" was given by 10% more females than males. In contrast,

"married couple travel" and "travel alone" was given by far more males than females.

▽A breakdown by sex and age shows that a high percentage of the "male 50s yrs or older" segment gave

"married couple travel" (47%). Also, 40s men and women both gave "family travel (with children)" more than

did the other age groups.

▽A breakdown by last destination traveled to shows that "married couple travel" was given by many for Europe,

while "family travel (with children)" tended to be given by many for "Hawaii," "Guam," and "Saipan."

3. Style of Travel

■Destination style (Total/Single answer)



20

●Two accompanying travelers now accounts for the majority of overseas travel. The

average is 3.3 accompanying travelers.

▽Overseas travel in which the number of accompanying travelers (including self) was "2" accounted for 53%,

while the average was 3.3 accompanying travelers.

▽A breakdown by sex shows that the percentage of "2" among females was a high 57%, which far exceeded

the corresponding figure among the males. Conversely, "1" was given by more of the males than females.

▽A breakdown by sex and sex/age shows that among the "female 30-39 yrs" and "female 50 yrs or order," a

high percentage gave "2." The "female 40-49 yrs" segment gave "3" more than the other age groups.

▽A breakdown by life stage shows that among the "worker (married, no children)" segment "2" surpassed 80%.

▽A breakdown by last destination traveled to shows that "2" was given by many for Europe. In the case of

"Spain," it exceeded 70%.

4. Number of Accompanying Travelers

■Number of accompanying travelers (Total/Single answer)

Sample

Alone 2 3 4 5 or more2012

survey

2011

survey

2011comparison(difference)

2012 survey total 5076 13.5 52.9 12.3 10.5 10.7 3.3 ▲ 0.2

2011 survey total 5094 14.2 51.6 12.1 9.6 12.4 3.5

Male 2523 17.6 48.8 11.1 10.8 11.8 3.4 3.8 ▲ 0.4

Female 2554 9.5 57.0 13.5 10.3 9.7 3.2 3.3 ▲ 0.1

Male 18-29 yrs 345 19.9 41 .6 12.3 9.5 16.7 4.1 4.0 0.1

Male 30-39 yrs 502 18.3 49.0 11.6 10.5 10.6 3.3 3.7 ▲ 0.4

Male 40-49 yrs 594 21.8 36 .8 13.9 17.0 10.6 3.3 3.7 ▲ 0.4

Male 50 yrs or older 1081 14.2 57.5 8.9 8.0 11.5 3.3 3.7 ▲ 0.4

Female 18-29 yrs 656 11.6 56.8 11.1 8.8 11.6 3.6 3.2 0.4

Female 30-39 yrs 558 9.4 58.9 14.7 8.9 8.2 2.8 2.9 ▲ 0.1

Female 40-49 yrs 413 11.0 50.9 18.3 11.8 8.0 2.8 3.0 ▲ 0.2

Female 50 yrs or older 927 7 .5 58.8 12.3 11.4 9.9 3.2 3.6 ▲ 0.4

Kanto 3066 14.0 52.7 12.5 10.9 9.9 3.2 3.3 ▲ 0.1

Kansai 1279 12.4 54.4 12.4 9.7 11.0 3.2 3.6 ▲ 0.4

Tokai 731 13.2 51.4 11.4 10.5 13.5 3.7 4.0 ▲ 0.3

Worker (child 7 yrs and over) 1956 8 .0 50.1 15.2 14.3 12.4 3.6 3.9 ▲ 0.3

Worker (child 2-6 yrs) 225 4 .5 15 .6 31.1 28.6 20.2 4.5 5.0 ▲ 0.5

Worker (child 1 yr and under) 118 5 .8 48.4 19.3 10.3 16.2 3.5 3.5 0.0

Worker (married, no children) 1073 4 .4 82.7 3 .7 4 .7 4 .5 2.4 2.7 ▲ 0.3

Worker (unmarried) 1428 28.7 44 .9 11.2 6.4 8.8 2.9 3.1 ▲ 0.2

Unmarried male 781 36.7 32 .9 10.9 7.3 12.3 3.3 3.6 ▲ 0.3

Unmarried female 20s/30s 706 16.5 51.6 12.8 8.6 10.5 3.5 3.1 0.4

Unmarried female 40s and over 210 28.8 49.2 9.1 4 .2 8.7 2.8 3.4 ▲ 0.6

Student 276 19.8 31 .4 12.6 12.9 23.2 5.4 5.2 0.2

UK 137 30.8 48.2 10.9 2 .4 7.8 2.9 2.4 0.5

France 250 13.2 64.5 8.3 7.2 6.8 2.8 2.3 0.5

Germany 136 16.8 67.7 7.7 2 .6 5 .3 2.8 2.6 0.2

Spain 98 8.7 70.9 10.5 4 .4 5 .6 2.4 4.7 ▲ 2.3

Italy 191 11.0 63.8 9.1 8.8 7.4 2.9 3.1 ▲ 0.2

Other nations in west Europe 147 17.3 63.0 6 .5 6.7 6.4 2.6 2.9 ▲ 0.3

Other places in Europe 158 17.4 63.3 6 .3 5 .3 7.8 2.8 3.1 ▲ 0.3

Turkey 67 13.5 64.2 11.5 1 .2 9.6 3.2 3.2 0.0

Other Middle East or Africa 52 27.9 52.3 11.1 2 .8 5.9 2.3 2.8 ▲ 0.5

USA east 109 26.3 56.1 5 .0 5 .4 7.1 2.3 3.2 ▲ 0.9

USA west 192 14.2 49.8 15.0 13.2 7.7 4.1 3.0 1.1

USA south 27 25.9 39.6 17.2 2.1 15.2 3.4 3.7 ▲ 0.3

Canada 65 26.1 45 .5 15.1 4 .2 9.1 2.4 2.5 ▲ 0.1

Central/South America or Caribbean 51 25.6 59.8 8.1 5 .5 1 .1 2.0 2.1 ▲ 0.1

Hawaii (Oahu) 459 4 .0 49.6 14.8 14.3 17.2 4.3 4.2 0.1

Hawaii (other than Oahu) 102 4 .2 44 .2 16.3 16.6 18.7 4.8 5.0 ▲ 0.2

Guam 293 3 .8 40 .4 18.0 20.8 17.1 3.7 4.9 ▲ 1.2

Saipan 64 12.7 44 .3 15.3 12.3 15.5 3.2 4.0 ▲ 0.8

South Pacific islands or other islands 57 4 .2 79.4 5 .1 4 .2 7.2 2.5 2.2 0.3

Shanghai 150 16.6 48.8 11.2 11.6 11.8 3.2 4.5 ▲ 1.3

Beijing 110 8 .4 56.0 16.5 7.1 12.0 3.8 5.9 ▲ 2.1

Other China (exc. Hong Kong / Macau) 112 21.4 51.7 16.4 4 .4 6.1 2.6 3.0 ▲ 0.4

Hong Kong 182 17.7 44 .8 17.5 9.7 10.3 3.0 4.2 ▲ 1.2

Macau 71 16.1 52.3 9.5 4 .7 17.4 3.1 4.6 ▲ 1.5

Taiwan 371 12.8 56.3 8.8 15.3 6.9 3.1 3.5 ▲ 0.4

Korea 891 9.9 52.8 14.5 10.8 12.0 3.5 3.5 0.0

Singapore 120 14.0 46 .4 15.7 16.8 7.1 2.9 2.9 0.0

Phuket 26 7.4 68.4 18.7 ― 5.5 2.3 2.7 ▲ 0.4

Thai beaches (other than Phuket) 39 35.9 46 .1 8.1 5 .5 4 .4 2.1 2.6 ▲ 0.5

Bangkok or other Thai cities 178 27.1 36 .9 16.6 10.4 9.0 3.2 2.4 0.8

Bali 78 2 .4 58.9 9.1 11.7 17.9 3.8 3.5 0.3

Indonesian cities 14 24.2 38.4 14.5 11.9 11.0 2.8 4.7 ▲ 1.9

Malaysia 74 17.7 58.7 4 .5 10.3 8.7 2.5 3.0 ▲ 0.5

Philippines 74 40.7 34 .0 7 .2 8.7 9.4 2.8 2.5 0.3

Vietnam 93 12.4 56.5 13.5 9.2 8.5 3.3 2.7 0.6

Cambodia 45 15.0 60.1 5 .2 15.8 3 .8 2.4 2.0 0.4

Other places in Asia 84 26.2 46 .2 5 .4 9.6 12.7 3.4 2.9 0.5

Australia 117 16.0 47 .2 9.3 12.6 14.9 3.0 2.8 0.2

New Zealand or other Oceania 38 19.4 49.4 5 .3 3 .7 22.2 5.2 2.8 2.4

Long distance 1475 17.2 59.5 9.7 6.5 7.0 2.9 3.0 ▲ 0.1

Medium distance 1424 12.3 50.0 12.4 12.2 13.2 3.6 3.4 0.2

Short distance 2221 12.1 50.3 13.9 12.2 11.5 3.3 3.9 ▲ 0.6


50 .0 …Figures 5 or more points or lower than the 2012 survey total are shaded.

† Items with under 30 samples are not shaded in the table.

† Items with under 10 samples are not indicated in the table.

Distance of

the last

destination

Average (people)

Sex

Area of

residence

Sex & age

Life

stage

Last

destination

(middle

classification)

0

20

40

60

2012 survey total

2011 survey total

（％）



49,999

yen

or less

50,000-

99,999

yen

100,000-

149,999

yen

150,000-

199,999

yen

200,000-

299,999

yen

300,000-

399,999

yen

400,000

yen

or more

No ans.

●Legend

2012 survey total (n=4243) 15.2

2011 survey total (n=4265) 17.6

Sex Male (n=2111) 15.8 18.5

Female (n=2132) 14.7 16.7

Sex & age Male 18-29 yrs (n=265) 13.7 17.5

Male 30-39 yrs (n=419) 14.2 16.9

Male 40-49 yrs (n=518) 14.8 16.6

Male 50 yrs or older (n=909) 17.7 20.5

Female 18-29 yrs (n=542) 13.7 15.1

Female 30-39 yrs (n=484) 14.3 15.3

Female 40-49 yrs (n=361) 13.9 15.1

Female 50 yrs or older (n=745) 16.0 19.2

Area of

residenceKanto (n=2589) 15.4 18.1

Kansai (n=1059) 15.4 16.4

Tokai (n=596) 14.2 17.5

Life

stageWorker (child 7 yrs and over) (n=1591) 16.1 18.4

Worker (child 2-6 yrs) (n=181) 13.1 15.2

Worker (child 1 yr and under) (n=99) 15.7 18.2

Worker (married, no children) (n=960) 16.9 20.1

Worker (unmarried) (n=1224) 13.3 15.2

Unmarried male (n=643) 13.4 16.9

Unmarried female 20s/30s (n=578) 12.7 13.5

Unmarried female 40s and over (n=185) 14.5 16.4

Student (n=188) 12.9 16.8

Accompanying

travelerTravel alone (n=649) 14.1 18.9

Couple travel (n=218) 14.4 15.2

Married couple travel (n=1160) 17.6 20.0

Honeymoon (n=173) 26.8 30.6

With friend (alone) (n=541) 12.2 13.5

With friends (3 or more) (n=415) 11.7 14.3

Family travel (with children) (n=664) 14.5 15.5

Family travel (with parents) (n=254) 14.8 15.1

Other (n=170) 13.7 20.6

† Ways of asking the questions differed between the 2012 study and 2011 study

† Travel expenses refer to:

Those who went on package tours: The total amount paid for one adult, including all miscellaneous expenses (airport tax, local taxes, fuel surcharge, insurance, etc.)

Those who went on travel other than package tours (2011 survey): Total accommodation expenses and transportation expenses including air fares

2012

survey

Average

(tens of

1000s

of yen)

2011

survey

Average

(tens of

1000s

of yen)

Those who went on travel other than package tours (2012 survey): Air ticket expenses for one adult (including various expenses) + expenses for hotels and accommodation

facilities for one adult (the total amount if answered separately)

9.6

15.9

18.4

17.5

17.0

15.2

15.3

22.3

17.8

16.3

16.9

16.5

17.6

19.0

16.8

14.4

11.7

14.3

19.7

17.9

24.2

23.2

15.9

13.3

15.4

23.9

19.6

15.7

22.6

20.8

26.6

26.4

26.6

26.5

30.0

27.8

28.8

23.9

24.2

26.0

29.9

26.9

26.2

26.8

27.7

25.4

29.5

26.4

24.6

29.1

32.2

25.3

28.8

27.5

30.0

32.0

22.9

32.1

36.0

23.6

25.2

27.7

17.6

16.2

18.0

17.2

18.4

17.2

21.5

16.3

16.1

18.5

19.1

16.1

18.6

15.5

16.9

17.3

25.0

16.1

17.0

17.9

18.8

16.4

16.7

14.9

19.0

15.5

15.8

5.9

14.4

20.1

25.1

15.8

16.9

11.9

12.8

12.1

11.6

9.9

14.7

11.4

11.9

12.4

11.8

13.1

10.2

12.1

11.3

11.7

11.0

12.1

16.9

11.8

12.5

12.1

13.6

11.1

12.7

11.5

15.4

11.9

14.1

12.3

8.6

13.4

9.2

10.3

14.6

17.5

14.5

14.7

13.8

11.9

13.9

16.1

13.3

16.6

13.8

15.0

14.6

15.8

12.7

15.6

12.2

15.6

15.4

13.0

10.8

13.1

21.0

14.5

14.8

14.1

17.1

26.6

11.1

10.2

13.2

13.4

14.7

6.8

9.5

6.5

7.1

6.5

7.4

4.0

7.4

7.7

6.3

8.5

6.3

7.9

6.6

7.1

4.5

8.2

9.2

4.6

5.4

4.5

5.2

6.8

8.4

26.3

2.9

5.0

8.2

6.2

5.5

8.1

6.4

4.5

3.9

3.9

5.1

9.1

3.9

3.1

3.7

6.3

5.6

5.2

5.3

6.8

5.1

7.7

2.9

3.6

3.7

3.0

8.6

17.6

4.1

5.7

3.4

17.1％

5.5

15.4

4.0

4.2

4.9

3.6

4.1

2.6

2.0

2.2

2.6

2.7

2.9

21

●The average of travel expense is 152,000 yen, with the most common range being

"50,000-99,999 yen."

▽In terms of travel expenses per person, "50,000-99,999 yen" was given by 27%, "100,000-149,999 yen" was

given by 18%, while "49,999 yen or less" was given by 17%. The average amount was 152,000 yen.

▽A breakdown by sex and age shows that average amount was higher among both men and women 50 yrs and

older.

▽A breakdown by accompanying travelers shows that the amount given for "honeymoon" was greatest:

"300,000 yen or more" ("300,000-399,999 yen" + "400,000 yen or more") (44%). Honeymooners’ average

amount was 268,000 yen and therefore far greater than the amounts given by other segments.

5. Travel Expenses (1)

■Travel expenses (Those involved in considering travel plans/Single answer)



49,999

yen

or less

50,000-

99,999

yen

100,000-

149,999

yen

150,000-

199,999

yen

200,000-

299,999

yen

300,000-

399,999

yen

400,000

yen

or more

No ans.

●Legend

2012 survey total (n=4243) 15.2

2011 survey total (n=4265) 17.6

UK (n=122) 23.1 26.8

France (n=215) 25.3 31.2

Germany (n=112) 27.1 30.3

Spain (n=90) 27.2 33.0

Italy (n=170) 26.3 29.7

Other nations in west Europe (n=129) 28.9 29.6

Other places in Europe (n=143) 25.2 29.5

Turkey (n=57) 20.6 23.3

Other Middle East or Africa (n=45) 28.4 32.9

USA east (n=92) 22.0 25.6

USA west (n=155) 20.3 24.0

USA south (n=20) 19.5 26.4

Canada (n=58) 28.7 26.8

Central/South America or Caribbean (n=44) 32.9 50.3

Hawaii (Oahu) (n=392) 20.1 20.1

Hawaii (other than Oahu) (n=78) 21.8 23.9

Guam (n=238) 9.2 10.1

Saipan (n=53) 10.4 9.0

South Pacific islands or other islands (n=52) 26.2 25.5

Shanghai (n=122) 6.6 10.1

Beijing (n=94) 6.8 9.0

Other China (exc. Hong Kong / Macau) (n=88) 10.4 12.2

Hong Kong (n=156) 8.2 11.0

Macau (n=58) 10.8 13.3

Taiwan (n=309) 6.8 8.0

Korea (n=708) 5.6 6.4

Singapore (n=105) 13.8 14.9

Phuket (n=24) 21.2 13.8

Thai beaches (other than Phuket) (n=34) 11.3 18.4

Bangkok or other Thai cities (n=151) 11.5 15.3

Bali (n=64) 16.5 15.6

Indonesian cities (n=13) 11.2 15.9

Malaysia (n=65) 12.6 16.1

Philippines (n=63) 11.6 13.5

Vietnam (n=78) 10.6 12.0

Cambodia (n=39) 11.7 16.6

Other places in Asia (n=64) 19.3 21.9

Australia (n=97) 21.7 22.7

New Zealand or other Oceania (n=31) 32.8 30.0

Long distance (n=1276) 25.0 28.4

Medium distance (n=1200) 17.1 18.5

Short distance (n=1808) 7.2 8.7



† Travel expenses refer to:

Those who went on package tours: The total amount paid for one adult, including all miscellaneous expenses (airport tax, local taxes, fuel surcharge, insurance, etc.)

Those who went on travel other than package tours (2011 survey): Total accommodation expenses and transportation expenses including air fares

Those who went on travel other than package tours (2012 survey): Air ticket expenses for one adult (including various expenses) + expenses for hotels and accommodation facilities for one adult (the total amount if answered separately)

Distance of

the last

destination

2012

survey

Average

(tens of

1000s

of yen)

2011

survey

Average

(tens of

1000s

of yen)

Las

t de

stin

atio

n (m

iddl

e c

lass

ificat

ion)

9.6

4.3

3.6

5.5

19.2

13.1

45.5

46.8

23.0

18.6

8.5

34.1

43.7

10.9

7.0

13.5

6.1

11.6

12.0

9.3

10.1

5.0

4.4

7.1

34.1

26.6

26.4

5.8

4.4

3.4

6.3

4.9

9.6

12.6

9.8

6.9

12.0

6.8

42.7

37.0

4.7

35.2

33.5

34.4

50.3

43.7

48.6

48.1

37.2

34.7

44.7

42.6

26.6

23.2

33.8

35.0

45.0

23.2

14.7

10.3

5.5

5.1

22.8

44.4

17.6

16.2

16.3

14.5

9.7

15.4

11.8

12.9

10.6

13.4

9.5

17.2

31.2

11.6

21.1

15.9

23.1

25.6

22.3

39.3

8.1

12.6

12.0

16.0

21.2

29.3

12.8

6.2

22.8

27.6

33.9

27.8

36.8

37.9

27.7

31.7

25.1

44.8

29.1

19.6

5.9

15.7

24.8

11.9

12.8

15.9

15.0

18.2

19.8

16.8

14.2

17.2

36.5

16.6

25.3

14.3

33.3

9.9

2.7

20.3

14.5

11.0

4.6

29.9

4.9

5.3

19.2

8.6

11.8

16.1

11.2

6.6

8.7

16.3

27.4

10.1

12.4

11.6

24.9

11.9

18.6

10.9

17.4

16.6

14.6

17.5

33.3

32.1

30.4

37.1

31.6

35.0

36.4

20.6

26.2

26.8

26.7

37.5

17.7

34.0

22.5

31.0

2.8

19.4

2.4

4.4

3.1

8.3

19.7

2.8

5.7

8.4

10.9

10.6

7.3

2.1

28.0

26.3

18.3

31.2

16.1

6.8

9.5

17.0

21.3

21.7

13.4

17.6

9.9

16.4

15.8

18.3

9.5

9.2

3.1

15.5

14.6

8.5

11.0

13.9

2.9

3.6

1.3

-

-

2.2

2.2

1.0

0.8

8.1

11.0

31.5

15.7

6.7

5.5

8.1

7.3

11.1

16.1

13.4

15.3

23.6

10.1

6.0

22.2

9.0

5.0

4.7

29.0

31.5

7.9

7.9

21.2

6.1

9.8

25.4

12.6

5.9

17.1％

2.7

2.0

2.6

2.3

2.7

3.2

1.3

-

-

1.0

2.5

1.4

-

2.5

1.1

3.0

2.9

5.3

-

1.8

2.4

2.5

0.9

14.0 4.9

1.3

2.8

1.9

-

0.4

1.0

1.1

1.2

3.8

-

2.4

0.5

-

0.1

0.3

0.4

-

0.7

-

-

-

1.8

2.5

4.0

0.3

-

-

3.3

-

3.7

3.2

0.1

0.3

-

-

-

-

-

3.3

1.0

22


■Travel expenses: by last destination (Those involved in considering travel plans/Single answer)

▽A breakdown by the last destination shows that average amount was highest for "Central/South America or

Caribbean" (329,000 yen), a destination that elicited the response "400,000 yen or more" from 32%.



49,999

yen

or less

50,000-

99,999

yen

100,000-

149,999

yen

150,000-

199,999

yen

200,000-

299,999

yen

300,000-

399,999

yen

400,000

yen

or more

No ans.

●Legend

2012 survey total (n=2513) 16.0

Sex Male (n=1129) 17.0

Female (n=1384) 15.2

Sex & age Male 18-29 yrs (n=141) 15.4

Male 30-39 yrs (n=226) 15.6

Male 40-49 yrs (n=226) 15.4


Female 18-29 yrs (n=376) 14.0

Female 30-39 yrs (n=306) 15.2

Female 40-49 yrs (n=190) 13.5


Area of


Kansai (n=650) 16.5

Tokai (n=390) 15.2

Life









Student (n=96) 11.5

Accompanying

travelerTravel alone (n=151) 19.2

Couple travel (n=120) 12.3

Married couple travel (n=788) 18.0

Honeymoon (n=149) 27.2

With friend (alone) (n=364) 11.8

With friends (3 or more) (n=259) 11.7

Family travel (with children) (n=399) 15.0

Family travel (with parents) (n=179) 16.1

Other (n=103) 14.5

† Package tour expenses is the total expenses paid per adult to the travel agent, including miscellaneous expenses

　 (airport tax, local taxes, fuel surcharge, insurance, etc)

2012

survey

Average

(tens of

1000s

of yen)

15.4

18.7

17.1

15.2

13.9

15.8

23.8

17.4

16.8

16.6

16.8

17.0

19.4

16.1

11.5

14.9

14.6

21.4

18.6

26.7

13.3

10.4

12.8

16.8

5.7

22.6

13.6

22.3

14.9

24.9

23.1

26.4

29.3

25.4

24.4

19.9

23.0

24.0

32.9

27.9

23.6

28.2

24.1

24.5

31.6

18.5

23.1

25.9

28.4

24.0

33.0

31.6

16.9

36.5

23.1

3.2

35.3

23.3

24.2

30.7

15.4

15.3

15.5

13.4

14.9

20.6

13.8

15.1

17.9

17.8

13.5

17.5

11.1

15.1

16.1

21.5

15.2

14.0

15.5

15.1

16.0

9.1

11.0

18.4

18.0

12.6

4.6

13.8

16.7

25.2

11.9

16.3

11.5

13.3

10.1

10.6

15.2

15.5

12.2

10.5

10.7

12.1

8.6

11.7

10.8

12.0

10.5

15.4

12.1

12.3

12.0

13.3

11.0

10.8

10.2

9.8

15.3

11.7

13.8

11.7

8.3

12.8

9.7

10.2

15.2

15.4

15.1

13.0

14.1

13.4

17.4

14.1

18.7

11.1

15.2

15.6

15.3

13.8

15.9

11.8

19.1

15.6

14.2

11.9

13.9

21.4

13.4

20.6

9.8

16.4

26.7

11.8

9.7

14.2

15.9

16.7

9.0

8.9

9.1

9.8

10.1

4.6

10.0

9.2

7.4

6.7

7.9

11.6

9.3

9.0

4.9

11.8

11.8

7.6

6.5

6.5

14.9

6.9

9.8

27.7

4.7

6.3

9.2

8.4

6.6

8.6

5.1

6.9

5.1

7.6

10.9

4.3

3.9

2.7

7.2

7.0

6.0

6.2

8.0

3.3

8.6

3.4

4.3

9.6

18.2

6.8

2.9

17.3％

25.6

27.8

30.2

4.4

8.4

3.9

11.0

2.1

0.7

1.8

3.5

6.0

8.3

4.5

9.0

1.7

■Package tour expenses (Users of package tours who were involved in the consideration of travel plans/Single answer)


23

● The average of package tour expense is 160,000 yen, with the most common range

being "50,000-99,999 yen."

▽In terms of package tour expenses per person, "50,000-99,999 yen" was given by 25%, while "49,999 yen or

less" was given by 17%. The average amount was 160,000 yen.

▽A breakdown by sex shows that a higher percentage of females than males gave 99,999 yen or less (“49,000

yen or less" + "50,000-99,999 yen"), while females’ average amount was 152,000 yen and therefore short of

the 170,000 yen average given by males.

▽A breakdown by sex and age shows that average amount was higher among both men and women 50 yrs and

older.

▽A breakdown by accompanying travelers shows that the amount given for "honeymoon" was greatest:

"300,000 yen or more" ("300,000-399,999 yen" + "400,000 yen or more") (46%). Honeymooners’ average

amount was 272,000 yen and therefore far greater than the amounts given by other segments.



■Package tour expenses: by last travel destination

(Users of package tours who were involved in the consideration of travel plans/Single answer)


24

49,999

yen

or less

50,000-

99,999

yen

100,000-

149,999

yen

150,000-

199,999

yen

200,000-

299,999

yen

300,000-

399,999

yen

400,000

yen

or more

No ans.

●Legend

2012 survey total (n=2513) 16.0

UK (n=62) 25.2

France (n=131) 27.3

Germany (n=63) 30.0

Spain (n=58) 27.0

Italy (n=122) 29.7

Other nations in west Europe (n=73) 30.5

Other places in Europe (n=87) 28.0

Turkey (n=47) 20.4

Other Middle East or Africa (n=32) 28.8

USA east (n=35) 23.9

USA west (n=54) 18.5

Canada (n=36) 34.3

Central/South America or Caribbean (n=27) 38.3

Hawaii (Oahu) (n=242) 20.3

Hawaii (other than Oahu) (n=44) 20.6

Guam (n=188) 9.4

Saipan (n=37) 10.4

South Pacific islands or other islands (n=43) 26.0

Shanghai (n=75) 6.6

Beijing (n=64) 5.9

Other China (exc. Hong Kong / Macau) (n=49) 12.4

Hong Kong (n=78) 9.0

Macau (n=30) 11.8

Taiwan (n=202) 6.8

Korea (n=445) 5.7

Singapore (n=49) 13.9

Phuket (n=10) 12.2

Bangkok or other Thai cities (n=34) 9.2

Bali (n=52) 13.4

Malaysia (n=23) 13.7

Philippines (n=24) 13.7

Vietnam (n=50) 10.7

Cambodia (n=26) 12.3

Other places in Asia (n=34) 24.0

Australia (n=49) 22.4

New Zealand or other Oceania (n=22) 37.6

Long distance (n=734) 27.4

Medium distance (n=658) 18.5

Short distance (n=1150) 7.4

† Items with under 10 samples are not indicated in the table.† Package tour expenses is the total expenses paid per adult to the travel agent, including miscellaneous expenses 　 (airport tax, local taxes, fuel surcharge, insurance, etc)

Distance of

the last

destination

2012

survey

Average

(tens of

1000s

of yen)

Las

t de

stin

atio

n (m

iddl

e c

lass

ificat

ion)

4.7

3.8

17.8

3.3

50.8

19.9

13.3

35.0

41.9

5.0

6.4

22.9

9.1

7.8

3.7

33.6

24.9

8.2

3.9

2.6

10.9

4.0

-

10.1

42.3

41.9

3.7

28.3

36.7

26.4

46.1

45.3

46.3

49.4

29.1

28.2

33.6

27.8

45.4

21.5

46.4

22.1

5.0

17.4

43.4

15.4

7.9

9.6

7.2

8.5

5.1

11.5

6.2

13.0

30.8

16.8

9.0

22.1

16.7

24.1

35.3

8.5

13.5

14.0

27.5

29.9

12.9

28.6

30.2

30.0

39.5

23.4

29.7

25.9

50.1

21.5

16.1

9.8

23.6

14.3

11.5

8.9

11.5

16.5

15.8

12.9

13.8

16.7

36.0

7.1

23.2

13.1

5.5

-

21.2

16.4

10.9

32.1

26.5

11.0

12.0

6.6

17.4

18.3

18.8

11.3

24.6

13.0

22.9

14.9

18.6

5.3

15.2

34.0

33.2

30.2

40.4

30.9

34.7

37.2

23.7

29.4

38.5

29.6

13.2

28.0

23.3

41.1

4.0

3.5

3.2

6.8

8.6

4.2

18.2

7.3

35.5

36.3

19.3

32.0

19.2

2.4

9.0

24.9

28.5

28.6

19.5

24.0

13.6

23.3

17.7

25.6

6.7

11.2

18.4

17.7

11.6

11.5

6.8

-

6.2

2.6

1.3

13.5

13.9

45.2

21.4

9.7

6.6

11.5

13.1

20.6

13.2

20.1

27.2

12.7

3.7

21.7

12.6

2.6

42.1

43.2

7.7

3.9

2.5

16.5

6.7

1.6

3.9

4.8

53.5

14.1

3.8

4.0

2.1

-

1.9

-

2.8

0.8

2.4

3.5

7.4

1.7

-

-

-

2.5

-

2.8

17.3％

2.6

1.4

1.5

6.5

4.4

-

1.4

2.2

3.0

-

3.2

2.4

8.3

4.8

6.7

-

2.2

26.7

16.8

4.4

1.6

3.8

1.4

-

1.7

3.2

8.5

15.4

1.5

8.0

19.4

1.9

1.3

0.5

-

-

-

-

2.9

0.5

0.7

5.2

1.1

10.8

-

0.2

-

0.7

2.7

4.7

1.0

31.8

7.6

11.5

-

-

-

-

2.1

-

-

-

-

-

-

22.3

-

-

0.3



■Air ticket expenses (Those who arranged travel and were involved in the consideration of travel plans/Single answer)


25

9,999

yen or

less

10,000-

19,999

yen

20,000-

29,999

yen

30,000-

39,999

yen

40,000-

49,999

yen

50,000-

99,999

yen

100,000

-

149,999

yen

150,000

yen or

more

No ans.

●Legend


Sex Male (n=982) 9.3

Female (n=747) 9.2

Sex & age Male 18-29 yrs (n=124) 8.2

Male 30-39 yrs (n=193) 7.9

Male 40-49 yrs (n=292) 8.8


Female 18-29 yrs (n=166) 9.2

Female 30-39 yrs (n=178) 8.6

Female 40-49 yrs (n=171) 9.8


Area of


Kansai (n=409) 9.4

Tokai (n=205) 8.4

Life









Student (n=93) 9.4

Accompanying









Other (n=66) 8.1

† Air ticket expenses is the amount paid per adult, including miscllaneous expenses

2012

survey

Average

(tens of

1000s

of yen)

7.2％

7.4

6.9

2.3

8.1

11.4

5.5

3.1

8.5

8.6

7.3

7.9

6.4

4.8

7.9

11.4

8.3

6.1

6.7

4.7

5.1

3.9

6.5

6.9

11.2

7.5

17.9

3.9

3.9

3.9

3.8

2.3

5.5

5.2

4.1

3.6

3.7

3.5

5.7

5.0

2.8

3.7

4.0

3.8

2.5

3.4

4.8

3.5

-

4.7

2.8

3.6

5.2

5.4

5.0

6.0

6.8

3.7

4.3

4.5

6.1

4.8

6.4

5.2

4.7

6.5

3.7

6.6

6.8

4.4

7.6

4.8

5.9

5.8

5.6

6.9

4.8

7.7

6.9

8.7

10.6

8.9

5.9

5.5

11.7

10.9

6.4

6.7

7.9

5.7

10.6

7.5

7.0

9.1

6.3

8.9

8.0

11.7

4.9

6.6

7.9

11.1

6.8

8.8

8.4

7.2

8.2

4.9

6.4

7.1

5.5

7.4

10.2

6.8

5.5

6.1

4.7

6.4

4.8

6.4

6.6

5.7

4.7

9.1

2.1

7.4

7.0

8.4

5.0

6.0

7.0

6.4

5.1

5.0

2.4

11.0

7.7

4.7

7.8

6.6

32.0

34.9

28.2

36.4

32.3

33.6

36.9

28.8

29.4

27.0

27.9

32.6

29.6

34.1

32.4

27.1

41.8

28.0

34.8

36.8

30.0

30.4

27.7

35.1

28.1

26.8

17.1

31.8

47.2

26.9

33.3

33.3

20.2

17.7

23.5

17.5

17.0

16.6

18.9

23.3

21.8

26.2

23.0

19.9

22.0

18.3

19.1

18.3

25.4

22.7

19.0

15.8

23.3

27.5

24.7

19.6

20.7

23.9

23.7

18.1

14.1

23.4

20.1

9.1

17.4

16.7

18.2

16.6

13.6

19.6

15.2

20.6

16.8

19.7

15.6

18.7

17.8

14.0

13.5

17.1

15.8

21.8

13.6

24.1

24.2

42.37.7

2.4

2.2

6.0

2.6

2.6

3.0

2.2

2.5

2.8

3.8

2.4

-

3.2

4.4

4.9

6.5

7.0

5.2

6.5

16.6

18.4

16.9

12.7

20.5

13.5

12.4

16.2

13.5

19.8

● The average of air ticket expense is 93,000 yen, with the most common range being

"50,000-99,999 yen."

▽In terms of air ticket expenses per person, "50,000-99,999 yen" was given by 32%, while "100,000-149,999

yen" was given by 20%. The average amount was 93,000 yen.

▽A breakdown by sex and age shows that the average amount was higher among "male 50 yrs or older”

(109,000 yen).



■Air ticket expenses: by last travel destination

(Those who arranged travel and were involved in the consideration of travel plans/Single answer)


26

9,999

yen or

less

10,000-

19,999

yen

20,000-

29,999

yen

30,000-

39,999

yen

40,000-

49,999

yen

50,000-

99,999

yen

100,000

-

149,999

yen

150,000

yen or

more

No ans.

●Legend


UK (n=59) 13.3

France (n=84) 14.6

Germany (n=49) 15.7

Spain (n=32) 15.8

Italy (n=48) 11.3



Turkey (n=11) 14.4



USA west (n=101) 15.9

USA south (n=17) 12.5

Canada (n=22) 14.6




Guam (n=51) 3.8

Saipan (n=16) 6.3

Shanghai (n=47) 4.2

Beijing (n=30) 5.1



Macau (n=28) 5.4

Taiwan (n=107) 4.2

Korea (n=264) 3.4


Phuket (n=14) 14.0

Thai beaches (other than Phuket) (n=24) 7.1


Bali (n=13) 14.3

Malaysia (n=42) 7.6


Vietnam (n=28) 7.5

Cambodia (n=14) 8.3








† Air ticket expenses is the amount paid per adult, including miscllaneous expenses

Distance of

the last

destination

2012

survey

Average

(tens of

1000s

of yen)

Las

t de

stin

atio

n (m

iddl

e c

lass

ificat

ion)

7.2％

-

12.8

4.5

3.6

-

2.8

29.2

12.5

7.0

4.4

17.4

6.7

5.7

11.1

3.9

7.5

8.6

4.9

5.1

22.5

6.2

11.4

3.9

-

-

-

19.2

18.9

6.0

5.5

3.0

14.6

8.5

7.1

-

-

-

3.0

-

-

0.2

1.6

8.7

5.2

3.3

10.7

5.5

3.8

9.3

12.4

6.4

8.6

14.3

-

3.5

3.9

6.2

4.1

18.0

10.6

7.7

2.6

6.6

11.0

7.4

13.2

4.7

8.1

16.2

28.3

4.3

2.4

2.0

-

16.4

6.4

19.5

8.7

11.1

4.9

7.5

9.1

13.7

13.2

16.0

6.9

5.1

-

5.5

17.9

13.9

32.0

20.7

15.4

25.1

16.5

21.7

29.3

31.0

36.8

43.7

42.7

36.6

50.2

50.8

56.7

38.9

21.3

55.2

58.2

68.7

60.5

47.2

48.1

49.9

57.3

40.7

47.4

29.4

44.5

34.8

20.2

37.3

37.1

46.8

46.4

52.8

41.5

35.4

36.8

32.6

35.7

36.3

58.7

35.8

30.7

30.5

34.8

20.6

7.8

21.3

5.8

5.4

1.8

-

12.9

-

13.8

10.8

11.7

21.7

19.5

13.4

13.2

35.8

21.8

43.4

38.7

21.9

3.5

17.4

33.8

37.8

38.6

35.7

16.7

41.8

37.7

48.0

54.6

34.7

36.2

29.4

48.8

61.3

22.1

28.9

5.3

3.6

9.2

21.9

6.5

7.6

26.1

6.0

11.0

19.6

12.5

37.9

38.6

38.5

16.5

2.9

-

1.7

2.1

6.3

-

8.2

-

9.4

-

-

4.7

-

1.7

2.5

-

6.0

2.5

-

-

2.0

-

1.1

-

3.3

2.5

1.4

-

-

-

-

1.7

-

-

-

-

-

-

3.0

1.0

2.0

2.1

2.0

-

-

2.6

-

3.0

-

2.6

-

-

-

-

-

-

1.5

3.7

-

-

1.7

2.6

3.1

1.7

3.6

-

-

8.0

7.5

-

12.9

2.5

1.2

-

-

2.6

-

2.2

1.1

-

-

4.1

-

-

-

4.1

2.1

3.1

3.2

0.4

-

3.6

-

-

2.0

-

8.3

-

1.8

-

3.8

3.4

-

-

-

-

1.5

-

-

-

-

-

-

16.7

-

8.1

6.4

8.4

22.3

-

15.3

15.2

15.4

10.5

1.3

-

-

0.7

1.5

0.6

0.9

-

-

-

-



■Accommodation expenses



27

9,999

yen or

less

10,000-

19,999

yen

20,000-

29,999

yen

30,000-

39,999

yen

40,000-

49,999

yen

50,000-

99,999

yen

100,000

-

149,999

yen

150,000

yen or

more

No ans.

●Legend


Sex Male (n=982) 5.0

Female (n=747) 4.4

Sex & age Male 18-29 yrs (n=124) 3.6

Male 30-39 yrs (n=193) 4.7

Male 40-49 yrs (n=292) 5.6


Female 18-29 yrs (n=166) 4.0

Female 30-39 yrs (n=178) 4.1

Female 40-49 yrs (n=171) 4.5


Area of


Kansai (n=409) 4.3

Tokai (n=205) 4.0

Life









Student (n=93) 4.8

Accompanying









Other (n=66) 4.4

† Accommodation expenses is the hotel and accommodation facility expenses paid per adult

2012

survey

Average

(tens of

1000s

of yen)

19.2％

16.8

22.4

20.3

15.7

14.7

18.0

26.4

23.7

18.7

21.2

18.2

20.7

22.2

19.8

21.1

17.1

19.6

17.8

26.2

17.6

24.4

23.1

16.4

8.2

20.3

18.5

32.5

15.1

15.5

14.6

13.6

18.2

13.8

13.7

13.9

14.5

14.6

15.9

16.4

14.2

17.6

17.6

15.3

18.5

18.5

11.3

14.1

11.4

-

14.4

24.3

13.4

13.2

14.6

11.4

14.5

16.0

13.4

11.4

12.7

9.7

12.7

13.0

16.2

12.8

15.9

9.8

14.7

17.3

11.4

10.5

12.5

15.0

13.7

11.7

11.6

10.9

12.2

11.6

13.0

11.5

16.2

9.8

10.6

14.1

11.8

13.5

12.7

11.8

12.5

13.9

12.6

11.0

22.1

9.9

12.4

12.2

12.6

14.2

13.8

12.4

9.7

13.4

14.1

12.5

18.3

3.5

6.3

6.6

5.9

7.8

8.1

4.6

6.9

7.4

2.8

8.2

5.5

7.0

4.4

5.9

5.2

4.5

4.3

7.8

6.6

7.7

6.5

3.0

6.2

6.6

4.0

5.4

3.4

8.6

9.7

5.1

2.2

7.8

20.9

20.8

21.0

20.3

18.7

25.4

18.4

13.5

25.6

19.9

23.6

21.2

21.4

18.0

21.2

18.1

25.9

23.7

19.5

19.6

16.1

24.3

18.0

17.8

25.7

23.7

33.6

14.9

22.9

23.7

15.5

22.0

7.5

8.2

6.5

5.1

8.9

6.5

10.1

5.5

6.2

6.7

7.3

8.2

7.5

3.3

7.2

7.7

9.5

10.8

5.9

5.3

5.2

9.4

5.9

6.3

8.7

13.2

20.7

4.4

3.9

5.3

6.7

3.4

5.7

6.0

5.2

2.8

4.3

4.3

4.7

5.5

6.3

4.6

4.2

6.9

4.0

3.6

4.8

3.6

2.4

7.9

4.8

12.1

7.5

20.5

14.6

8.0

17.5

13.0

11.5

13.5

7.5

16.6

17.1

21.7

22.3

-

11.2

20.5

12.3

15.2

16.8

14.1

13.6

11.2

4.9

8.8

6.4

2.2

7.4

2.7

-

6.8

2.9

6.6

● The average of accommodation expense is 47,000 yen, with the most common range

being "50,000-99,999 yen."

▽In terms of accommodation expenses per person, "50,000-99,999 yen" was given by 21%, while "9,999 yen or

less" was given by 19%. The average amount was 47,000 yen.

▽A breakdown by sex shows that a higher percentage of females than males gave 9,999 yen or less, while

females’ average amount was 44,000 yen and therefore short of the 50,000 yen average given by males.

▽A breakdown by life stage shows that worker (married, no children)’ average amount was 61,000 yen and

therefore far greater than the amounts given by other segments.



■Accommodation expenses: by last travel destination



28

9,999

yen or

less

10,000-

19,999

yen

20,000-

29,999

yen

30,000-

39,999

yen

40,000-

49,999

yen

50,000-

99,999

yen

100,000

-

149,999

yen

150,000

yen or

more

No ans.

●Legend


UK (n=59) 7.6

France (n=84) 7.5

Germany (n=49) 7.7

Spain (n=32) 11.8

Italy (n=48) 6.6



Turkey (n=11) 7.1


USA east (n=58) 5.5



Canada (n=22) 5.1




Guam (n=51) 4.6

Saipan (n=16) 4.1

Shanghai (n=47) 2.4

Beijing (n=30) 3.5



Macau (n=28) 4.3

Taiwan (n=107) 2.6

Korea (n=264) 2.1


Phuket (n=14) 13.7



Bali (n=13) 14.5

Malaysia (n=42) 4.4


Vietnam (n=28) 3.0

Cambodia (n=14) 2.4








† Accommodation expenses is the hotel and accommodation facility expenses paid per adult

Distance of

the last

destination

2012

survey

Average

(tens of

1000s

of yen)

Las

t de

stin

atio

n (m

iddl

e c

lass

ificat

ion)

19.2％

39.9

15.3

23.4

17.2

11.0

17.6

22.2

15.0

33.3

19.0

3.0

8.2

25.8

20.7

-

21.2

20.9

12.2

23.0

20.8

20.4

15.1

4.9

10.9

5.0

22.3

13.2

19.2

17.9

19.5

35.3

28.1

12.5

28.6

7.6

18.0

26.9

10.7

5.5

7.7

12.0

24.0

13.2

22.2

14.3

21.2

22.8

15.5

19.8

23.2

28.7

17.7

31.9

10.6

20.2

19.5

-

-

20.3

12.2

6.5

16.6

11.1

16.4

10.6

21.4

14.3

9.2

15.7

23.4

14.7

18.0

8.8

14.7

6.3

3.3

16.3

10.9

4.0

1.6

3.6

5.1

7.5

4.0

6.0

8.1

6.5

8.9

6.9

5.4

20.9

31.7

32.3

33.9

38.4

21.8

27.6

27.9

20.4

47.6

12.8

21.7

16.3

10.0

19.7

9.2

6.7

14.6

17.3

19.5

15.9

28.9

23.7

13.5

8.4

18.2

19.1

23.9

20.5

11.3

7.5

8.0

15.5

18.1

11.0

24.6

13.4

13.2

-

12.8

14.1

15.9

5.0

-

9.1

11.3

9.7

9.1

4.7

3.6

12.2

-

1.4

4.7

12.9

4.2

7.5

9.7

10.7

4.0

9.3

-

12.8

7.9

2.7

5.7

12.3

13.3

13.9

21.4

4.9

21.3

4.2

15.9

23.5

4.3

7.2

4.9

11.0

9.8

16.2

20.9

4.5

4.2

6.9

3.4

7.5

4.1

6.6

12.9

16.6

9.0

8.1

-

16.1

28.6

28.6

14.9

18.4

24.2

26.6

10.7

19.2

22.5

14.1

14.5

14.4

4.2

8.8

17.9

13.7

16.4

-

20.5

17.1

6.9

12.7

-

6.4

10.9

7.6

14.7

6.5

-

10.4

5.9

-

9.5

6.2

5.1

5.5

5.5

11.3

6.1

3.9

18.5

18.7

5.0

6.9

16.3

12.6

5.7

9.8

14.6

22.6

4.0

6.5

19.4

7.6

8.2

4.2

5.7

2.0

3.3

3.4

2.7

12.8

8.2

6.3

20.0

34.2

6.0

16.0

12.0

18.7

13.2

10.5

5.2

3.3

11.4

-

13.6

6.5

17.5

-

7.0

5.4

5.2

8.8

10.9

8.6

4.1

6.5

6.9

-

9.7

6.2

4.1

4.3

-

7.8

1.9

5.9

-

3.8

-

3.6

4.9

14.4

-

5.1

3.3

10.6

9.3

2.5

7.7

19.4

33.1

45.9

36.2

30.2

53.4

42.4

7.4

36.6

31.8

33.9

28.5

-

1.5

-

-

-

6.1

-

-

2.3

-

-

1.2

4.4

0.4

1.8

3.1

2.0

2.1

-



3 days

or less4 days 5 days 6 days 7 days

8-

9 days

10-

１4 days

１5 days

or moreNo ans.

●Legend



Sex Male (n=2523) 7.2 7.1

Female (n=2554) 7.3 7.4

Sex & age Male 18-29 yrs (n=345) 7.3 7.5

Male 30-39 yrs (n=502) 6.9 6.4

Male 40-49 yrs (n=594) 6.3 6.2

Male 50 yrs or older (n=1081) 7.8 7.7

Female 18-29 yrs (n=656) 8.2 8.1

Female 30-39 yrs (n=558) 6.8 6.8

Female 40-49 yrs (n=413) 7.1 7.0

Female 50 yrs or older (n=927) 7.1 7.4

Area of

residenceKanto (n=3066) 7.6 7.2

Kansai (n=1279) 7.0 7.3

Tokai (n=731) 6.2 7.0

Life

stageWorker (child 7 yrs and over) (n=1956) 7.0 7.1

Worker (child 2-6 yrs) (n=225) 6.7 5.8

Worker (child 1 yr and under) (n=118) 6.9 7.5

Worker (married, no children) (n=1073) 7.0 7.5

Worker (unmarried) (n=1428) 7.4 6.7

Unmarried male (n=781) 7.5 7.1

Unmarried female 20s/30s (n=706) 8.2 7.6

Unmarried female 40s and over (n=210) 7.3 6.8

Student (n=276) 9.7 12.1

Accompanying

travelerTravel alone (n=664) 10.8 11.1

Couple travel (n=245) 6.8 6.1

Married couple travel (n=1301) 7.3 7.7

Honeymoon (n=179) 7.7 7.6

With friend (alone) (n=588) 5.9 5.9

With friends (3 or more) (n=607) 6.2 5.8

Family travel (with children) (n=839) 6.5 6.2

Family travel (with parents) (n=342) 6.0 5.6

Other (n=310) 7.7 7.5

2012

survey

Average

(days)

2011

survey

Average

(days)

14.7％

15.6

13.4

16.1

17.4

16.2

13.3

10.8

21.4

14.4

13.9

14.3

12.6

17.6

18.6

13.8

12.2

8.8

10.9

19.1

17.2

22.7

13.0

18.1

10.8

15.4

9.2

25.1

12.2

19.3

18.1

18.1

18.9

16.4

19.7

17.1

17.3

16.3

15.8

16.7

18.8

22.9

21.0

18.1

16.6

20.5

18.7

15.1

17.3

18.0

18.2

17.9

17.1

20.5

16.0

12.8

17.2

16.7

20.2

19.1

21.0

25.1

15.7

15.7

17.1

14.4

18.7

17.3

19.7

15.0

14.1

17.2

14.1

13.0

15.8

15.1

16.6

15.3

20.5

21.7

15.0

15.6

17.9

14.0

12.5

15.6

14.8

14.2

15.2

17.8

18.8

17.5

12.4

10.2

9.4

10.3

10.2

7.6

13.6

12.3

8.4

8.5

12.3

10.2

10.1

10.6

9.0

10.8

10.2

14.9

11.6

12.7

8.3

7.7

7.7

9.6

5.9

6.9

13.0

10.7

18.4

7.0

7.1

14.0

10.5

9.9

11.8

10.1

12.8

10.8

13.1

11.9

15.8

11.5

12.8

12.0

10.7

8.8

12.3

11.5

10.3

10.2

16.7

13.3

12.9

12.7

12.0

12.4

13.2

10.0

12.8

12.3

12.3

21.5

11.5

7.8

12.3

11.5

9.2

13.9

14.4

14.2

13.6

8.0

12.4

11.2

18.6

12.5

12.3

9.6

17.1

13.8

15.3

12.2

16.2

8.5

11.4

16.3

11.3

10.2

11.3

11.3

8.0

13.3

11.7

18.4

31.5

10.7

10.3

12.5

10.1

9.2

11.0

11.4

11.4

10.6

11.4

9.8

8.8

13.5

7.7

10.0

13.0

11.9

11.9

10.5

8.1

11.9

10.1

9.5

10.5

10.1

11.0

8.4

14.8

12.5

14.5

13.5

13.5

12.2

7.3

8.5

9.3

8.8

9.1

4.6

4.5

4.5

4.6

6.6

6.4

6.2

5.6

3.8

5.0

4.4

2.9

3.8

3.8

4.7

6.1

6.3

5.0

13.8

14.0

2.9

23.9

0.5

23.0

3.1

14.5

9.7

4.1

7.0

1.3

1.8

3.1

2.0

3.1

6.2

2.1

3.2

2.6

1.5

29

6. Number of Days Traveled (1)

●"4 days" elicited the highest percentage of responses. The average number of days

traveled was 7.3 days.

▽In terms of the number of days traveled, "4 days" was given most (18%). It was followed by "5 days" (16%) and

"3 days or less" (15%). The average was 7.3 days.

▽A breakdown by sex and age shows that female 18-29 average number of days was 8.2 days, which exceeded

other segments.

▽A breakdown by life stage shows that the "student" segment gave an average number of days far longer than

the other segments: 9.7 days.

▽A breakdown by accompanying travelers shows that for "honeymoon" 7-9 days ("7 days" + "8-9 days")

accounted for about 50%. The longest average number of days was given for "travel alone": 10.8 days.

■Number of days traveled (Total/Single answer)



30

6. Number of Days Traveled (2)

▽A breakdown by last destination shows that the longest average number of days was given for "Central/South

America or Caribbean": 14.1 days. This was followed by "Other Middle East or Africa" (13.9 days) and "Australia"

(13.9 days). In contrast, for Korea "3 days or less" was given by 51%; it also had the shortest average number of

days: 3.9 days.

■Number of days traveled: by last travel destination (Total/Single answer)

3 days

or less4 days 5 days 6 days 7 days

8-

9 days

10-

１4 days

１5 days

or moreNo ans.

●Legend



UK (n=137) 11.9 13.0

France (n=250) 9.5 9.4

Germany (n=136) 10.9 10.2

Spain (n=98) 9.6 12.4

Italy (n=191) 10.2 10.0

Other nations in west Europe (n=147) 10.7 9.6

Other places in Europe (n=158) 9.3 10.0

Turkey (n=67) 10.6 10.2

Other Middle East or Africa (n=52) 13.9 12.0

USA east (n=109) 9.2 10.8

USA west (n=192) 12.3 9.2

USA south (n=27) 9.8 14.0

Canada (n=65) 12.7 13.1

Central/South America or Caribbean (n=51) 14.1 15.3

Hawaii (Oahu) (n=459) 7.5 7.3

Hawaii (other than Oahu) (n=102) 7.3 7.5

Guam (n=293) 4.8 4.5

Saipan (n=64) 6.0 4.7

South Pacific islands or other islands (n=57) 6.6 7.4

Shanghai (n=150) 5.2 4.8

Beijing (n=110) 6.2 5.1

Other China (exc. Hong Kong / Macau) (n=112) 6.4 5.9

Hong Kong (n=182) 4.4 4.9

Macau (n=71) 4.5 4.8

Taiwan (n=371) 4.5 4.5

Korea (n=891) 3.9 3.9

Singapore (n=120) 6.2 6.0

Phuket (n=26) 7.5 7.8

Thai beaches (other than Phuket) (n=39) 9.1 7.4

Bangkok or other Thai cities (n=178) 7.6 10.2

Bali (n=78) 6.6 7.3

Indonesian cities (n=14) 8.1 10.2

Malaysia (n=74) 9.2 7.7

Philippines (n=74) 8.6 6.4

Vietnam (n=93) 5.9 6.3

Cambodia (n=45) 6.1 7.6

Other places in Asia (n=84) 10.3 11.9

Australia (n=117) 13.9 12.2

New Zealand or other Oceania (n=38) 11.6 11.9

Long distance (n=1475) 10.5 10.4

Medium distance (n=1424) 8.0 8.2

Short distance (n=2221) 4.7 4.5


Distance of

the last

destination

2012

survey

Average

(days)

2011

survey

Average

(days)

Las

t de

stin

atio

n (m

iddl

e c

lass

ificat

ion)

14.7％

15.6

-

4.3

2.6

0.7

-

3.6

8.6

10.1

3.0

24.0

10.8

11.0

26.4

16.7

26.4

51.3

9.8

-

-

4.0

1.2

5.7

2.2

2.6

4.7

5.1

2.3

2.4

-

2.7

31.3

18.1

18.9

0.7

-

1.0

0.9

-

2.9

41.8

32.8

26.7

33.2

21.1

40.1

46.0

43.6

34.5

21.0

9.6

17.3

8.4

-

6.7

18.2

11.8

14.4

7.5

36.0

15.7

15.7

7.2

5.1

7.3

13.3

5.2

11.9

17.9

17.2

32.5

27.4

21.2

21.7

21.7

19.7

21.7

24.7

16.5

33.3

18.9

4.4

22.0

28.0

5.7

15.4

26.3

44.7

41.8

20.7

13.6

22.3

17.2

10.2

9.4

7.3

9.0

9.8

8.7

8.0

11.7

13.3

10.4

9.4

26.4

18.9

15.0

22.0

4.0

7.0

9.8

11.2

15.9

20.1

14.9

29.2

22.0

22.3

8.8

16.7

17.4

6.1

18.2

7.5

9.1

20.0

4.8

11.8

10.1

21.2

17.0

15.3

13.0

12.9

13.3

14.6

20.2

16.3

25.2

18.3

17.7

24.1

21.2

5.8

16.7

6.8

12.0

10.4

7.6

29.5

22.2

14.3

13.2

25.2

20.9

14.6

10.6

9.3

14.7

25.5

18.0

16.9

19.0

4.1

13.9

14.4

27.2

35.3

29.2

33.4

45.8

38.9

33.2

46.6

31.1

21.3

13.4

19.8

26.2

21.2

15.6

21.1

2.6

29.8

12.4

4.1

13.5

5.8

13.8

14.0

11.0

5.4

11.9

11.3

7.9

5.4

5.9

15.1

11.4

41.7

31.6

12.7

2.9

11.0

11.4

25.5

25.7

27.7

32.7

26.3

23.7

27.3

31.9

23.1

23.9

20.2

28.8

21.5

40.9

9.2

13.0

1.6

5.3

4.7

3.3

9.3

11.9

1.2

7.5

19.4

16.2

10.4

12.9

29.5

10.9

6.6

4.4

4.8

23.7

13.9

11.4

24.8

10.2

4.6

4.5

8.6

7.4

11.3

6.9

5.0

12.7

6.6

7.5

10.8

8.8

13.9

15.3

10.6

23.4

3.7

3.1

3.9

13.5

6.1

10.3

14.9

14.3

13.3

16.6

8.7

5.6

1.1

2.3

0.2

1.6

1.7

-

1.0

2.0

2.1

0.9

0.2

0.8

-

1.7

3.1

0.6

0.4

0.4

-

-

2.2

1.3

1.8

-

2.0

2.6

2.5

6.9

4.8

4.7

2.6

6.2

2.4

2.6

1.6

12.0

-

8.7

3.3

7.5

2.1

8.9

1.1

9.7

6.0

5.7

4.0

1.4

9.3

13.4

3.0

3.2

4.9

4.2

1.4

2.1

1.3

0.9

1.2

1.2

2.5

1.0

3.1

1.0

1.2

1.3

0.5

1.0

-

1.1

1.9

2.6

0.4

-

1.1

0.5

-

1.8

-

1.5



2012

survey

2011

survey

(n=5076) (n=5094)

To eat good food 50.3 47.2

To visit famous sites and historic spots 49.6 50.5

To shop 46.0 44.7

To relax and rest 32.5 34.7

To escape from the routine 25.0 26.1

To create memories 23.2 23.7

To experience a different culture 20.9 27.0

To enjoy nature 20.7 22.1

To broaden my horizons/perspective 16.9 19.5

Just to try getting to a foreign country 15.3 15.3

Beauty treatments and massages 15.2 15.5

To view art 14.1 14.4

To see stimulation 11.4 12.9

In expectation of interactions and new encounters with local people 10.0 13.9

To stay at luxury hotels 9.8 9.3

To engage in sports 7.7 8.2

To see Japanese friends and acquaintances who live there 7.2 13.0

For my children 6.3 5.9

To have a look at Japan from overseas 5.0 5.7

To experience places off the beaten track / adventures 4.7 4.5

To improve my language ability 4.5 4.4

To visit a place that is in my memories 3.3 3.3

For my parents 3.1 3.0

To enjoy a concert / musical performance 2.8 3.0

To tour locations of filming 2.2 *

To get a better grounding in hobbies and studies pursued 2.1 3.2

To view a sport event 1.7 1.9

To visit a place that I live at before 1.6 1.7

To see an event held during a particular time 1.5 2.2

To attend a wedding ceremony 1.3 1.2

To do a home-stay / study abroad 0.9 0.8

To benefit my career opportunities 0.7 0.5

Working holiday 0.2 0.3

Other 5.5 5.1

† "*":No applicable data

† The 2011 figure for "In expectation of interactions and new encounters with local people" is the result of asking about "encounters/interactions with local people"

† The 2011 figure for "To see Japanese friends and acquaintances who live there" is the result of asking about "To meet local friends and acquaintances"

† The 2011 figure for "To get a better grounding in hobbies and studies pursued" is the result of asking about "For hobbies and studies pursued"

0 10 20 30 40 50 60

2012 survey total

2011 survey total（％）

31

7. Purpose of Travel (1)

●In terms of the purpose of travel, "to eat good food" (50%) was given most. This was

followed by "to visit famous sites and historic spots" (50%) and "to shop" (46%). The top

three responses exceeded the 40% mark.

■Purpose of travel (Total/Multiple answer)



32


▽A breakdown by sex shows that among both males and females the top three responses were "to eat good food,"

"to visit famous sites and historic spots," and "to shop." However, though the order among males was (1) famous

sites / historic spots, (2) good food, and (3) shopping, among women the order was (1) good food, (2) shopping,

and (3) famous sites / historic spots.

▽A breakdown by sex and age shows that the incidence of "to visit famous sites and historic spots" was high

among both males and female 50 yrs and over, while the incidence of "to eat good food" and "to shop" was

higher among women 18-49 than other segments. And for both male and female 18-29, "to create memories"

"just to try getting to a foreign country," and "to see stimulation" all exceeded the 20% mark, which surpassed

other segments.

▽A breakdown by life stage shows that among "worker (child 2-6 yrs)" and "worker (child 1 yr and under)," "to

shop," "to relax and rest," "to create memories," and "For my children" were given by higher percentages than in

other segments.

■Purpose of travel (Total/Multiple answer)

（％）

Sightseeing Purposes Activity Purposes Comfort PurposesVague

Purposes

Sample

To eat goodfood

To visitfamous sitesand historic

spots

To shopBeauty

treatmentsand massages

To stay atluxury hotels

To view artTo engage in

sports

To experienceplaces off thebeaten track /

adventures

To enjoy aconcert /musical

performance

To tourlocations of

filming

To get abetter

grounding inhobbies and

studiespursued

To view asport event

To see anevent heldduring a

particular time(carnival inRio, etc.)

To relax andrest

To escapefrom theroutine

To enjoynature

To creatememories

2012 survey total 5076 50.3 49.6 46.0 15.2 9.8 14.1 7.7 4.7 2.8 2.2 2.1 1.7 1.5 32.5 25.0 20.7 23.2

2011 survey total 5094 47.2 50.5 44.7 15.5 9.3 14.4 8.2 4.5 3.0 * 3.2 1.9 2.2 34.7 26.1 22.1 23.7

Sex Male 2523 ②47.3 ①50.7 ③40.8 11.7 10.2 13.2 9.0 5.3 2.4 2.1 2.3 2.1 1.4 33.5 21.6 21.6 20.0

Female 2554 ①53.4 ③48.5 ②51.2 18.6 9.5 14.9 6.4 4.1 3.2 2.2 2.0 1.3 1.5 31.5 28.3 19.8 26.4

Male 18-29 yrs 345 ②40.1 ①52.6 ③39.1 8.8 5.0 15.1 6.6 6.3 2.3 2.5 2.8 3.6 1.5 30.0 20.9 16.6 28.5

Male 30-39 yrs 502 ①50.5 ②47.4 ③46.1 15.0 9.8 11.9 7.8 6.0 2.5 1.0 4.1 2.9 1.0 34.8 24.7 18.1 23.7

Male 40-49 yrs 594 ①49.6 41.0 ②44.6 12.3 10.9 9.3 11.8 5.4 2.7 1.4 1.9 2.6 1.1 ③42.1 25.3 17.9 17.8

Male 50 yrs or older 1081 ②46.8 ①57.0 ③36.8 10.7 11.6 15.3 8.8 4.6 2.2 2.9 1.6 1.0 1.8 29.3 18.3 26.9 16.9

Female 18-29 yrs 656 ①57.3 ③48.8 ②56.3 20.3 4.6 16.7 5.1 4.2 4.2 2.8 2.2 1.9 0.8 30.2 31.9 15.8 38.9

Female 30-39 yrs 558 ①58.9 ③42.2 ②54.9 19.4 9.4 12.3 7.3 3.0 2.7 1.4 1.5 0.9 1.7 37.5 31.9 21.3 28.4

Female 40-49 yrs 413 ①57.9 39.0 ②52.5 21.4 10.8 10.2 8.5 3.4 3.9 2.2 2.5 1.7 1.4 ③40.6 29.7 20.1 21.5

Female 50 yrs or older 927 ②45.3 ①56.4 ③44.7 15.9 12.3 17.4 5.8 5.0 2.4 2.4 1.8 1.1 2.0 24.8 23.0 21.5 18.4

Kanto 3066 ①50.1 ②47.0 ③45.2 15.0 9.6 13.7 8.4 4.7 2.8 1.8 2.4 1.7 1.3 34.9 26.0 21.5 21.9

Kansai 1279 ②51.2 ①53.4 ③47.4 15.8 10.5 16.1 6.5 4.9 3.1 2.6 2.1 1.6 1.9 29.7 23.9 20.8 25.5

Tokai 731 ②49.8 ①53.8 ③46.9 14.9 9.6 12.3 6.6 4.4 2.1 3.1 1.3 2.1 1.3 27.2 22.6 17.3 24.8

Worker (child 7 yrs and over) 1956 ②47.4 ①55.3 ③43.7 12.4 12.1 15.0 8.2 5.1 1.7 2.4 1.5 1.3 1.7 27.6 20.4 22.9 21.3

Worker (child 2-6 yrs) 225 ②49.0 28.6 ①52.2 10.1 11.1 6.3 10.9 5.3 0.6 2.4 2.1 2.1 0.9 ③44.1 29.9 24.1 30.7

Worker (child 1 yr and under) 118 ①56.7 35.4 ②53.9 11.1 8.4 10.2 6.6 2.8 3.1 0.8 3.1 2.4 0.5 ③50.9 27.7 15.5 35.4

Worker (married, no children) 1073 ①55.3 ②48.3 ③47.6 18.6 12.0 14.7 7.7 4.7 3.2 1.9 1.6 1.3 1.8 37.0 26.9 22.9 26.0

Worker (unmarried) 1428 ①50.8 ②47.4 ③45.7 18.4 6.3 13.2 7.1 4.6 4.1 2.2 3.2 2.2 0.9 34.4 29.7 17.3 19.0

Unmarried male 781 ②45.6 ①49.0 ③37.2 12.9 6.2 11.9 8.4 5.3 3.3 2.2 3.8 3.8 1.0 35.5 24.9 17.5 17.2

Unmarried female 20s/30s 706 ②57.5 ③47.8 ①57.6 21.3 4.2 16.1 5.5 2.9 4.8 2.3 2.2 1.4 1.0 28.7 31.4 14.9 30.4

Unmarried female 40s and over 210 ①43.8 ①43.8 ③42.2 18.3 9.5 13.8 5.1 5.5 4.1 1.5 4.2 0.9 1.3 32.6 29.8 19.6 10.3

Student 276 ③47.9 ①49.5 ②49.2 10.5 3.2 17.2 5.3 2.9 3.2 1.7 2.8 3.3 1.5 22.4 20.5 13.5 36.3

Vague Purposes Personal Purposes Other Purposes

Sample

To experiencea different

culture

To broadenmy

horizons/perspective

Just to trygetting to a

foreigncountry

To seestimulation

In expectationof interactions

and newencounterswith localpeople

To have alook at Japanfrom overseas

To improvemy language

ability

To benefit mycareer

opportunities

To seeJapanese

friends andacquaintanceswho live there

To visit aplace that is

in mymemories

To visit aplace that I

live at before

For mychildren

For myparents

To attend awedding

ceremony

To do ahome-stay /study abroad

Workingholiday

Other

2012 survey total 5076 20.9 16.9 15.3 11.4 10.0 5.0 4.5 0.7 7.2 3.3 1.6 6.3 3.1 1.3 0.9 0.2 5.5

2011 survey total 5094 27.0 19.5 15.3 12.9 13.9 5.7 4.4 0.5 13.0 3.3 1.7 5.9 3.0 1.2 0.8 0.3 5.1

Sex Male 2523 21.8 18.5 13.7 11.5 12.5 5.9 4.9 0.9 7.2 3.5 1.3 6.8 2.2 1.2 0.9 0.1 6.0

Female 2554 20.0 15.3 16.8 11.3 7.6 4.2 4.2 0.4 7.2 3.1 1.9 5.9 4.0 1.4 1.0 0.2 5.0

Male 18-29 yrs 345 21.9 16.6 21.6 20.7 12.4 7.8 8.0 3.8 6.1 2.8 1.5 0.7 2.2 2.7 2.8 0.3 3.6

Male 30-39 yrs 502 20.3 19.6 17.8 15.4 9.0 6.2 5.7 0.7 6.9 3.4 1.3 5.9 4.1 2.1 0.8 0.3 4.1

Male 40-49 yrs 594 18.9 14.6 14.4 13.3 13.4 6.4 5.4 0.5 7.8 3.7 0.8 13.1 2.7 0.2 0.5 0.2 5.6

Male 50 yrs or older 1081 24.2 20.9 8.9 5.9 13.7 4.8 3.3 0.3 7.3 3.7 1.4 5.7 1.0 0.8 0.6 ― 7.8

Female 18-29 yrs 656 18.7 14.6 25.7 20.6 9.1 5.1 7.1 0.9 6.0 2.3 2.3 0.9 3.7 1.4 3.1 0.6 3.7

Female 30-39 yrs 558 15.4 10.1 17.5 11.2 6.7 1.7 2.9 0.2 6.1 3.5 2.1 6.7 6.1 1.5 0.2 ― 3.9

Female 40-49 yrs 413 16.7 11.9 12.8 7.4 8.5 4.8 4.0 0.2 9.1 4.0 1.9 11.5 4.6 0.6 0.5 ― 5.7


Kanto 3066 21.0 17.2 14.3 11.2 10.0 5.1 4.4 0.8 8.2 3.8 1.6 6.4 3.4 1.3 0.7 0.2 5.6

Kansai 1279 20.7 16.4 16.5 11.7 10.7 4.7 5.1 0.5 6.2 3.0 1.5 6.0 2.6 1.2 1.5 0.2 5.2

Tokai 731 21.1 16.7 17.1 11.9 8.9 5.3 4.1 0.4 4.8 1.8 1.4 6.7 2.6 1.2 0.8 ― 5.7

Worker (child 7 yrs and over) 1956 23.6 19.1 10.6 6.5 9.0 5.2 3.4 0.3 7.0 3.5 1.4 11.2 2.2 1.1 0.4 0.1 6.3

Worker (child 2-6 yrs) 225 16.6 16.9 17.1 8.4 12.1 3.1 4.3 2.1 9.8 4.3 4.4 33.1 6.9 2.8 1.2 0.6 4.0

Worker (child 1 yr and under) 118 12.4 9.5 13.0 9.9 6.8 4.5 3.5 ― 10.0 4.3 2.1 13.3 7.5 2.1 ― ― 4.9

Worker (married, no children) 1073 18.9 13.6 13.8 11.1 7.4 3.4 2.7 0.2 5.6 2.8 0.8 0.2 2.7 1.5 0.3 ― 4.6

Worker (unmarried) 1428 19.1 16.4 20.4 16.7 12.6 5.3 5.5 0.8 8.3 3.2 1.7 0.7 3.6 1.2 1.0 0.4 5.8

Unmarried male 781 21.4 20.1 20.1 20.0 16.4 7.9 8.1 1.9 9.0 3.3 1.5 0.4 2.2 1.2 1.6 0.3 5.8

Unmarried female 20s/30s 706 18.8 14.1 25.4 18.3 9.6 4.2 6.4 0.7 6.5 3.0 1.9 ― 4.8 1.1 2.9 0.6 4.0

Unmarried female 40s and over 210 21.2 15.2 13.9 7.9 10.1 5.4 5.7 0.3 9.3 2.5 2.3 2.9 4.1 0.3 0.6 ― 8.3

Student 276 26.6 20.1 27.2 23.7 14.1 9.7 15.8 3.2 6.4 3.0 2.5 ― 2.9 0.3 7.1 0.4 3.1



† ①, ② , and ③ are the top three responses for each segment (excluding "Other" and "No ans.")





Lifestage

Sex & age

Area ofresidence

Lifestage

Sex & age

Area ofresidence



33


▽A breakdown by last destination shows that for many other areas such as Europe countries, "Turkey," "Other

Middle East or Africa," "Central / South America or Caribbean," "Beijing," and "Cambodia," "to visit famous sites

and historic spots" was given by over 70%. In addition, "to eat good food" was given far more for "Hong Kong,"

"Taiwan," and "Korea" than for other countries.

■Purpose of travel: by last travel destination (Total/Multiple answer)

（％）

Sightseeing Purposes Activity Purposes Comfort PurposesVague

Purposes

Sample

To eat goodfood

To visitfamous sitesand historic

spots

To shopBeauty

treatmentsand massages

To stay atluxury hotels

To view artTo engage in

sports

To experienceplaces off thebeaten track /

adventures

To enjoy aconcert /musical

performance

To tourlocations of

filming

To get abetter

grounding inhobbies and

studiespursued

To view asport event

To see anevent heldduring a

particular time(carnival inRio, etc.)

To relax andrest

To escapefrom theroutine

To enjoynature

To creatememories

2012 survey total 5076 50.3 49.6 46.0 15.2 9.8 14.1 7.7 4.7 2.8 2.2 2.1 1.7 1.5 32.5 25.0 20.7 23.2

2011 survey total 5094 47.2 50.5 44.7 15.5 9.3 14.4 8.2 4.5 3.0 * 3.2 1.9 2.2 34.7 26.1 22.1 23.7

UK 137 28.1 ①67.0 ③38.9 3.0 11.0 ②39.1 5.2 1.9 6.5 5.6 4.4 3.9 3.6 26.3 25.7 21.8 23.2 France 250 ③51.7 ①79.9 47.8 1.1 8.6 ②51.9 3.1 2.7 2.7 1.8 3.6 0.8 2.6 23.8 28.9 16.2 32.3 Germany 136 ②40.0 ①78.5 32.1 0.4 3.6 ③32.7 1.7 1.5 4.8 ― 5.0 4.7 9.5 17.9 22.5 22.6 29.3 Spain 98 ②53.9 ①84.8 36.1 2.9 11.0 ③48.2 3.3 2.0 1.0 2.0 6.4 6.1 5.1 19.6 19.8 13.5 34.4 Italy 191 ②58.3 ①88.9 ③51.2 1.8 5.6 49.9 3.9 6.3 2.4 2.9 4.6 2.9 1.7 19.0 27.9 14.1 41.5 Other nations in west Europe 147 ②42.9 ①82.6 30.8 0.6 8.9 32.9 6.0 3.3 6.9 0.7 3.9 2.2 3.0 23.9 21.2 ③33.2 21.8 Other places in Europe 158 ③35.2 ①82.0 26.2 0.4 5.7 ②36.1 1.4 7.8 8.6 1.7 2.6 ― 3.4 27.3 32.0 30.9 25.0 Turkey 67 27.5 ①93.1 30.5 1.2 6.3 13.7 ― 11.7 ― ― 1.3 1.2 2.6 10.3 22.9 37.0 34.9 Other Middle East or Africa 52 22.5 ①73.1 12.7 7.4 7.8 9.5 5.9 20.9 ― 1.6 6.6 3.3 3.3 15.8 22.6 ②60.2 23.9 USA east 109 36.8 ①53.4 ②48.7 4.0 5.9 ③44.9 5.4 6.5 11.8 5.4 8.6 9.7 4.2 23.6 13.2 14.6 27.6 USA west 192 ③35.0 ②39.0 ①54.8 2.3 11.4 15.1 5.0 6.5 8.0 3.3 3.2 5.8 1.1 31.6 24.6 27.2 31.7 USA south 27 24.1 ②28.5 ③24.6 ― 6.6 12.1 2.1 ― 7.4 2.1 5.7 ― 6.3 23.0 14.3 9.5 ①33.8 Canada 65 ③32.9 ②42.6 ③32.9 ― 5.2 12.0 5.9 7.5 5.7 1.6 1.8 3.2 ― 31.7 26.0 ①46.6 20.0 Central/South America or Caribbean 51 29.6 ①74.9 23.1 3.9 11.6 8.9 10.1 25.6 1.9 ― 1.1 ― 8.6 20.9 21.4 ②57.8 27.1 Hawaii (Oahu) 459 ③53.3 25.1 ①65.7 8.4 16.9 2.7 19.3 6.1 1.2 1.5 2.3 1.5 1.7 ②64.0 37.7 35.7 31.5 Hawaii (other than Oahu) 102 40.5 31.6 ③47.6 6.5 14.7 1.9 17.6 16.0 0.8 1.8 0.8 3.2 0.8 ②56.1 26.5 ①59.0 24.7 Guam 293 ③42.0 18.5 ①58.5 7.6 7.5 1.9 28.3 3.0 1.1 0.6 0.7 0.6 0.8 ②55.6 33.7 25.0 27.9 Saipan 64 25.7 23.3 27.3 10.7 0.9 3.6 ②42.5 ― ― 6.2 4.4 ― ― ①58.8 32.3 ③33.3 28.1 South Pacific islands or other islands 57 28.4 15.4 9.1 28.8 14.2 2.9 ③36.5 17.8 ― ― 1.7 ― ― ②64.1 28.8 ①70.4 15.5 Shanghai 150 ②47.4 ①55.9 ③33.8 20.9 12.5 7.6 3.3 1.7 0.8 1.5 2.5 0.6 ― 24.0 19.7 7.7 14.5 Beijing 110 ②32.4 ①76.6 18.7 8.4 10.2 11.9 2.6 3.3 1.5 1.3 2.8 0.7 ― 14.4 8.9 10.9 14.0 Other China (exc. Hong Kong / Macau) 112 ②29.4 ①56.1 16.4 9.2 7.4 6.0 2.8 9.4 ― ― 2.3 ― ― 22.7 15.0 ③26.0 15.4 Hong Kong 182 ①75.4 ③41.5 ②55.3 19.9 20.6 4.5 1.4 0.3 3.1 1.3 2.0 1.3 0.7 28.0 26.7 4.1 17.2 Macau 71 ①65.7 ②56.9 ③52.2 19.2 26.8 5.6 2.7 ― 5.2 1.2 4.7 1.2 4.1 40.0 25.6 3.1 13.3 Taiwan 371 ①74.1 ②64.8 ③45.4 28.2 10.7 15.7 1.6 0.2 2.4 2.5 1.1 0.2 0.7 25.0 24.8 9.1 20.4 Korea 891 ①75.5 ③40.7 ②69.3 29.9 7.8 6.0 1.1 0.8 3.0 6.1 1.3 0.8 0.6 18.4 18.6 5.2 17.9 Singapore 120 ①49.7 ③42.0 ②46.1 10.8 22.6 6.9 5.2 4.5 5.8 ― 1.3 3.8 3.0 37.8 34.1 16.0 23.5 Phuket 26 ②54.7 8.9 27.6 34.8 13.5 ― 3.7 24.8 ― 5.5 3.2 2.5 ― ①79.3 33.5 24.6 ③40.5 Thai beaches (other than Phuket) 39 ②63.6 16.8 32.1 ③47.0 6.6 6.5 10.8 3.9 ― ― 2.4 ― 4.1 ①74.2 35.4 19.6 8.3 Bangkok or other Thai cities 178 ①55.8 ②47.4 43.2 43.1 5.9 3.0 7.7 4.2 ― 1.3 2.8 0.5 0.5 ③43.7 26.7 10.7 16.5 Bali 78 36.4 40.0 ③41.1 ②55.9 17.0 20.7 18.7 8.0 ― ― 1.2 ― ― ①58.0 29.1 28.3 25.6 Indonesian cities 14 29.1 ①52.9 29.1 ③37.9 ― 17.6 11.4 11.9 ― ― 4.4 ― ― 15.9 7.0 ②39.7 24.6 Malaysia 74 ②52.0 ③37.7 25.3 18.5 23.1 1.3 14.6 18.5 2.3 ― 1.3 0.8 4.4 ①58.7 34.8 34.3 19.3 Philippines 74 18.6 16.1 14.3 15.1 9.4 ― 16.8 6.6 1.3 ― 9.9 ― ― ①53.1 18.4 ③22.9 10.2 Vietnam 93 ②45.5 ①61.8 ②45.5 24.2 13.3 11.1 1.5 7.3 ― 0.6 1.5 ― 2.5 35.6 32.7 21.4 26.4 Cambodia 45 25.9 ①92.7 15.7 23.9 14.2 8.1 1.3 1.3 ― 2.5 ― ― ― 26.4 17.1 27.5 28.8 Other places in Asia 84 15.6 ①68.9 15.3 10.2 4.0 6.4 1.9 14.9 ― 0.7 3.2 1.0 0.8 26.0 19.9 ③37.5 14.7 Australia 117 33.4 ③33.8 29.3 1.2 5.9 4.5 18.6 16.7 2.5 3.7 1.7 4.3 0.5 ②40.2 24.8 ①51.6 28.1 New Zealand or other Oceania 38 25.5 23.5 17.1 ― 15.7 2.7 16.1 11.0 ― ― 4.5 8.0 ― 20.0 20.2 ①79.2 ②27.4 Long distance 1475 ②39.2 ①70.4 ③38.6 1.8 7.2 33.9 3.8 5.7 5.2 2.0 3.3 3.5 3.1 22.4 23.9 24.1 28.4 Medium distance 1424 ②44.7 37.0 ③43.5 18.2 13.2 4.8 13.5 8.6 1.1 1.1 1.9 1.6 1.2 ①50.2 30.0 33.2 24.5 Short distance 2221 ①61.3 ③44.0 ②52.4 22.2 9.6 7.1 6.7 1.6 2.3 3.2 1.6 0.6 0.6 28.0 22.3 10.5 19.2

Vague Purposes Personal Purposes Other Purposes

Sample

To experiencea different

culture

To broadenmy

horizons/perspective

Just to trygetting to a

foreigncountry

To seestimulation

In expectationof interactions

and newencounterswith localpeople

To have alook at Japanfrom overseas

To improvemy language

ability

To benefit mycareer

opportunities

To seeJapanese

friends andacquaintanceswho live there

To visit aplace that is

in mymemories

To visit aplace that I

live at before

For mychildren

For myparents

To attend awedding

ceremony

To do ahome-stay /study abroad

Workingholiday

Other

2012 survey total 5076 20.9 16.9 15.3 11.4 10.0 5.0 4.5 0.7 7.2 3.3 1.6 6.3 3.1 1.3 0.9 0.2 5.5

2011 survey total 5094 27.0 19.5 15.3 12.9 13.9 5.7 4.4 0.5 13.0 3.3 1.7 5.9 3.0 1.2 0.8 0.3 5.1

UK 137 21.7 19.8 22.5 15.7 13.0 10.1 7.0 3.2 19.1 5.6 6.3 7.8 1.5 3.1 4.1 1.5 4.8 France 250 27.7 23.3 21.2 15.3 8.1 8.9 3.5 1.3 5.5 5.8 3.0 3.7 1.6 1.2 1.2 0.6 5.1 Germany 136 27.6 31.3 21.0 14.8 12.6 9.2 8.6 2.3 7.2 3.8 4.2 3.1 1.2 0.6 4.3 ― 9.8 Spain 98 30.0 23.0 18.9 15.2 9.9 4.1 2.7 1.4 2.7 2.9 ― 0.8 ― 2.0 1.4 1.4 4.6 Italy 191 25.3 23.9 19.1 14.0 8.5 5.6 3.2 1.6 2.4 3.9 1.5 2.0 0.7 0.7 1.9 0.7 2.9 Other nations in west Europe 147 22.7 23.6 15.7 9.4 14.7 6.1 6.8 ― 6.2 8.8 3.0 5.0 1.0 1.1 1.1 ― 4.7 Other places in Europe 158 32.9 30.6 19.3 13.6 9.7 7.7 3.5 1.5 8.7 3.8 ― 1.6 1.2 0.6 0.4 ― 6.3 Turkey 67 ②58.4 ③37.9 25.0 14.9 15.9 3.5 2.9 ― 1.9 2.8 1.5 ― 1.5 ― 1.5 ― 3.1 Other Middle East or Africa 52 ③41.8 28.4 17.9 13.8 17.3 8.5 4.7 1.1 11.4 ― 3.1 6.1 ― ― ― ― 6.7 USA east 109 16.1 22.8 13.4 14.0 7.3 6.6 5.3 2.3 25.7 5.5 6.3 13.5 3.1 1.9 4.3 1.3 2.7 USA west 192 20.3 19.1 12.2 16.6 12.4 5.9 10.5 1.8 19.8 10.3 6.4 11.6 5.4 1.6 3.0 0.7 10.9 USA south 27 22.7 22.5 8.8 3.6 8.6 2.1 ― ― 11.6 ― ― 17.7 ― ― ― ― 22.5 Canada 65 13.0 19.4 14.2 20.1 15.3 11.0 14.2 0.9 22.9 3.1 4.8 10.2 7.4 ― 4.0 1.6 2.6 Central/South America or Caribbean 51 27.8 ③33.8 8.9 19.9 21.6 3.1 3.1 ― 10.2 3.0 ― 4.6 2.8 ― ― ― 13.4 Hawaii (Oahu) 459 9.6 9.6 13.2 10.5 8.1 3.0 3.2 0.6 4.4 6.1 0.7 13.8 6.3 5.0 0.4 ― 3.9 Hawaii (other than Oahu) 102 8.9 12.6 13.5 8.2 9.1 4.9 2.6 0.6 3.1 4.7 ― 11.1 3.6 3.1 0.6 ― 3.2 Guam 293 5.9 6.4 21.7 7.1 4.9 4.2 1.6 0.2 1.9 1.2 0.2 16.4 3.1 4.4 ― 0.2 2.6 Saipan 64 8.0 4.1 19.3 8.2 6.1 2.5 3.3 ― 9.6 4.4 ― 9.8 0.9 ― ― ― 4.6 South Pacific islands or other islands 57 17.5 8.5 1.8 13.5 5.7 1.8 ― ― 4.1 1.4 ― 1.1 ― ― ― ― 15.2 Shanghai 150 23.8 12.5 15.4 5.9 7.7 2.2 3.6 ― 16.1 3.7 5.6 5.1 5.0 1.1 0.9 0.6 3.9 Beijing 110 ③22.2 17.6 8.9 7.1 14.6 8.3 3.3 2.3 9.8 3.2 0.5 5.0 1.7 ― ― ― 3.9 Other China (exc. Hong Kong / Macau) 112 22.0 18.5 10.1 9.0 11.7 2.8 8.6 ― 16.8 2.5 1.6 1.6 3.7 ― ― ― 9.3 Hong Kong 182 18.8 15.7 16.3 17.3 8.5 3.9 4.2 0.5 7.6 4.5 2.1 6.7 3.7 ― ― ― 6.9 Macau 71 29.8 23.5 16.1 24.0 9.0 4.5 5.9 ― 0.9 ― ― 1.8 3.5 0.9 ― ― 5.9 Taiwan 371 25.2 21.8 18.1 10.5 11.0 7.1 3.1 ― 3.6 1.5 1.2 3.4 4.5 0.6 0.2 ― 5.2 Korea 891 17.7 12.1 14.0 10.8 8.1 3.2 4.5 0.3 3.7 1.3 0.4 3.0 3.4 0.2 0.2 ― 5.6 Singapore 120 23.5 19.1 20.3 7.9 8.1 3.4 3.2 0.8 8.7 2.7 8.0 14.7 2.3 0.5 ― ― 5.6 Phuket 26 16.8 3.3 9.0 13.9 3.7 3.2 ― ― 3.7 6.6 ― 13.7 ― ― ― ― 6.7 Thai beaches (other than Phuket) 39 16.9 2.4 7.0 11.9 24.1 2.4 9.8 2.4 7.3 6.2 ― 3.8 ― ― ― ― 2.4 Bangkok or other Thai cities 178 22.2 18.6 16.2 15.1 23.6 4.9 7.3 0.9 10.8 4.1 1.0 3.7 0.9 ― 0.5 ― 4.5 Bali 78 24.1 8.4 7.5 6.5 12.1 4.7 ― ― 4.3 2.0 ― ― 1.3 7.1 ― ― 6.0 Indonesian cities 14 30.0 ― ― 4.0 20.3 8.4 4.0 ― 22.1 ― ― 14.5 ― 7.0 ― ― ― Malaysia 74 24.8 21.8 16.2 12.7 12.4 10.2 2.1 1.3 7.4 ― 4.7 3.4 1.1 ― ― ― 10.2 Philippines 74 15.3 11.2 15.3 11.1 ②30.0 3.7 12.0 5.8 13.3 3.6 2.3 8.4 2.7 ― 5.1 ― 11.0 Vietnam 93 37.6 36.5 27.0 15.9 13.6 8.3 1.9 0.6 6.0 1.5 ― ― 3.5 ― ― ― 1.9 Cambodia 45 ③30.4 ②33.8 15.6 10.6 11.5 4.9 1.3 ― 6.1 ― ― ― 5.2 ― 1.3 ― ― Other places in Asia 84 ②43.9 27.9 6.6 17.2 19.5 4.3 3.4 1.4 11.8 6.7 ― 3.7 2.7 0.7 0.7 ― 3.8 Australia 117 15.1 9.1 14.6 9.1 17.6 8.2 14.3 1.4 13.4 4.1 4.6 13.7 3.0 2.4 6.1 2.2 6.1 New Zealand or other Oceania 38 22.9 ③26.0 14.1 5.3 11.1 4.9 9.3 2.7 3.3 11.2 ― 2.2 2.2 ― 10.0 2.7 2.1 Long distance 1475 26.4 24.0 16.4 14.3 9.7 6.8 5.5 1.0 10.4 4.6 2.6 5.5 2.1 0.8 1.8 0.3 6.0 Medium distance 1424 19.1 14.8 13.5 10.4 12.3 4.5 4.2 0.6 6.8 4.3 1.4 8.4 3.4 2.5 1.1 0.3 4.9 Short distance 2221 18.3 13.6 15.7 10.2 9.0 4.3 4.2 0.5 5.8 2.0 1.1 5.6 3.5 0.9 0.3 0.1 5.4



† ①, ② , and ③ are the top three responses for each segment (excluding "Other" and "No ans.") † "*":No applicable data





Distance ofthe lastdestination





34

8. Actions at Destination1) Total

■Actions at destination (Total/Multiple answer)

●In terms of actions taken at destinations, "city sightseeing/tour to surrounding area" was

given most: 40%.

▽Of the actions taken at destinations, "city sightseeing/tour to surrounding area" was given most (40%). This

was followed by "visit famous and historic places" (27%), "famous dishes" (24%), and "art museums and

historic museums" (15%).

（％）

Sample

Citysightseeing /

Tour tosurrounding

area

Island tourPleasurecruise

Visit famousand historic

placesTheme park

Art museumsand historicmuseums

Aquariums/zoos

Shopping tourTo tour

locations offilming

Famousdishes

Dinner cruise

Beautytreatments,

spa, massage,hot springs

GolfingDiving andsnorkeling

Other marinesports

Skiing andsnowboarding

2012 survey total 5076 40.0 7.8 11.1 26.9 4.9 15.0 4.2 10.7 2.4 24.1 3.8 13.2 2.7 5.5 3.7 0.5

2011 survey total 5094 40.8 7.2 10.8 28.0 4.2 15.2 3.6 12.0 * 25.3 3.7 13.3 2.5 5.5 3.6 0.2

UK 137 ①47.8 5.8 11.2 ③32.5 6.8 ②35.4 8.2 8.0 3.5 22.0 5.3 4.3 1.6 1.8 1.6 3.0 France 250 ①54.6 6.3 11.7 ③41.7 5.4 ②45.8 2.9 8.6 1.0 37.0 6.2 1.7 0.2 0.8 0.3 1.4 Germany 136 ①52.9 5.2 15.3 ②50.3 6.1 31.5 2.0 13.7 1.8 ③38.5 4.1 2.0 0.4 0.7 1.2 0.7 Spain 98 ①56.5 3.6 2.8 ③44.9 4.4 ②51.0 3.1 12.3 1.0 36.3 ― 5.4 ― 2.4 ― 1.4 Italy 191 ①63.7 23.8 20.1 ②56.3 1.0 ③50.6 1.2 19.3 0.8 39.8 2.9 1.8 ― 0.7 ― 0.7 Other nations in west Europe 147 ①49.5 8.7 14.9 ②41.3 4.4 ③40.4 1.9 11.2 1.7 33.8 1.9 1.5 ― 0.4 ― 0.6 Other places in Europe 158 ①54.4 7.8 24.7 ②51.1 5.4 33.7 1.8 8.3 0.5 ③38.7 6.0 2.8 1.1 ― ― 0.9 Turkey 67 ①69.5 2.6 42.2 ②67.2 ― 38.2 ― 31.9 ― ③56.5 6.4 11.8 ― ― ― ― Other Middle East or Africa 52 ①60.8 7.4 12.6 ②46.4 4.7 18.0 4.3 12.6 ― ③34.1 3.8 10.0 ― 4.3 1.1 ― USA east 109 ①35.6 5.9 12.5 22.4 5.9 ③27.6 7.2 7.7 3.6 13.8 6.2 4.9 4.4 3.7 1.9 1.3 USA west 192 ①24.3 2.8 5.5 11.1 15.3 7.5 5.7 6.7 1.9 8.9 2.2 2.6 1.0 0.9 0.3 ― USA south 27 5.2 ― 15.1 5.2 ①44.8 6.4 14.1 ― ― 17.2 2.1 ― ― ― 6.4 ― Canada 65 ①57.7 10.6 19.3 ②29.3 9.4 15.5 11.8 9.9 2.4 ③26.5 2.5 4.1 4.4 ― 0.9 0.9 Central/South America or Caribbean 51 ①64.3 7.8 24.9 ②54.8 3.4 29.7 2.0 19.9 ― ③41.8 4.6 6.8 ― 8.9 6.6 ― Hawaii (Oahu) 459 ①35.4 10.2 13.5 13.2 4.2 2.0 8.1 9.5 3.5 ③17.6 12.2 11.3 8.4 12.2 8.1 0.5 Hawaii (other than Oahu) 102 ①43.9 ③26.2 23.5 19.0 5.3 2.2 4.8 11.0 7.4 11.3 16.5 10.2 8.9 25.9 9.8 ― Guam 293 ①33.5 10.3 13.3 8.6 4.2 1.1 9.1 6.3 1.5 15.0 6.1 8.0 5.5 ②24.4 ③22.2 0.9 Saipan 64 ②33.0 ③30.2 15.3 10.9 0.9 3.6 ― 6.3 0.9 14.8 2.4 17.0 10.7 ①34.7 22.8 2.7 South Pacific islands or other islands 57 ③27.1 23.9 24.8 7.2 ― 4.2 6.1 2.8 1.7 9.5 5.0 ②35.3 ― ①62.2 21.2 ― Shanghai 150 ①41.5 3.8 22.9 ②37.9 12.3 20.4 4.4 19.8 4.8 ③36.8 0.9 13.2 1.8 ― ― ― Beijing 110 ①59.7 3.3 1.3 ②51.5 5.3 22.7 9.7 13.4 3.9 ③41.0 2.3 11.7 1.9 1.8 1.0 1.3 Other China (exc. Hong Kong / Macau) 112 ①44.5 1.4 6.5 ②35.6 8.5 12.1 1.2 12.7 2.3 ③24.0 3.9 9.2 1.5 0.5 1.3 ― Hong Kong 182 ①34.2 6.8 7.5 ③16.2 7.5 5.3 1.5 11.8 1.4 ②24.5 4.6 11.7 ― 0.3 ― ― Macau 71 ①43.1 14.7 9.4 ③25.3 9.8 8.2 2.4 15.1 1.2 ②31.6 3.6 14.6 ― 0.9 0.9 ― Taiwan 371 ①45.6 1.0 2.2 ②32.0 1.9 27.2 1.9 14.9 2.9 ③28.1 0.6 18.6 1.2 ― 0.5 ― Korea 891 ①27.1 1.5 1.8 17.1 2.1 3.5 0.9 11.3 5.6 ③22.1 0.5 ②23.0 0.4 0.1 0.2 0.3 Singapore 120 ①32.3 13.1 10.9 16.3 15.5 7.7 ③16.5 10.9 1.2 ②21.1 3.3 10.9 5.1 1.6 3.3 ― Phuket 26 ③35.3 ①44.0 14.6 17.1 17.0 3.3 13.7 14.1 ― 21.3 3.3 ②39.1 ― 24.4 10.2 ― Thai beaches (other than Phuket) 39 6.1 ②15.7 4.5 9.8 2.4 ― 1.5 2.4 ― 4.4 4.4 ①29.3 6.9 ③10.4 5.7 2.1 Bangkok or other Thai cities 178 ①26.4 2.0 2.4 ③20.0 2.8 1.8 2.0 5.7 ― 13.6 2.6 ②24.5 9.7 1.5 2.5 ― Bali 78 ①53.7 13.6 5.5 ③34.9 4.8 0.8 7.1 19.2 ― 24.3 2.3 ②45.1 5.7 8.2 15.5 ― Indonesian cities 14 ①41.1 32.2 ― ②37.1 ― 4.4 4.4 16.4 ― 23.9 ― ③33.5 4.4 14.1 ― ― Malaysia 74 ①34.0 16.7 7.5 ③19.1 7.5 5.5 5.9 4.1 ― 15.5 2.2 ②23.1 7.1 9.2 7.4 ― Philippines 74 11.2 ③16.7 8.9 8.8 ― 2.4 ― 5.9 1.3 3.5 3.0 ①20.7 ― ②18.8 9.6 ― Vietnam 93 ①56.1 19.0 ③38.9 ②48.8 1.6 8.8 1.0 10.8 1.9 31.5 7.4 25.3 ― 0.6 0.9 ― Cambodia 45 ②51.6 4.1 18.1 ①66.7 3.7 17.0 1.8 8.1 ― ③42.1 3.1 36.7 ― ― ― ― Other places in Asia 84 ②49.0 0.7 9.7 ①53.6 1.0 13.2 4.8 11.9 ― ③30.6 ― 9.0 1.8 ― ― ― Australia 117 ①42.9 ②28.0 21.5 21.1 9.9 8.3 20.8 6.2 ― 13.1 5.2 4.0 5.2 ③22.2 7.5 0.7 New Zealand or other Oceania 38 ①65.9 23.0 ②56.5 ③39.6 4.4 15.0 9.2 11.6 2.7 18.0 4.2 2.2 4.5 2.5 ― 4.5 Used 2513 ①60.2 11.3 15.1 ②40.3 5.9 19.9 4.5 18.1 3.4 ③35.0 5.3 15.4 2.0 6.6 4.7 0.5 Didn't use 1730 ①17.2 4.0 7.2 ③11.8 4.3 11.2 4.1 2.5 0.7 ②12.3 1.6 10.0 3.3 4.0 2.8 0.6

Sample

Outdoor(fishing,

climbing, etc.)

Riding(horseback,ra

fting, etc.)Other sports

Safari jungletour

Viewing oftheater,musicals,concert,

shows, etc.

Sportsviewing

Other eventviewing

Gambling Night tour InstructionEthniccultural

experiencesTrains Car rental Other Nothing

Don't know ordon't

remember

2012 survey total 5076 2.3 2.9 1.2 1.2 11.6 1.4 1.1 2.2 5.4 0.5 2.7 7.3 6.2 4.0 18.2 6.3

2011 survey total 5094 1.7 2.2 1.3 1.0 11.0 1.3 1.4 1.6 5.3 0.4 2.9 7.1 7.0 4.0 18.9 6.0

UK 137 2.3 2.1 2.8 ― 19.3 3.3 3.3 3.2 4.3 1.8 2.2 18.1 5.2 1.1 11.1 2.2 France 250 2.7 1.8 0.9 0.2 11.2 2.4 0.6 1.4 7.2 ― 1.8 22.7 3.9 3.7 7.3 6.5 Germany 136 2.7 0.6 2.0 ― 10.8 3.5 1.3 0.4 5.8 0.4 0.6 33.5 5.6 3.5 10.9 8.3 Spain 98 1.0 1.4 1.0 1.0 26.9 7.9 4.5 2.5 9.5 2.0 5.1 22.5 6.6 6.1 10.7 2.7 Italy 191 ― 3.7 1.3 ― 8.6 1.7 0.5 1.2 4.1 0.4 1.2 21.4 2.7 3.4 4.6 3.6 Other nations in west Europe 147 5.1 1.5 2.7 1.0 11.5 2.2 ― ― 1.8 ― 1.0 22.5 4.3 4.6 13.6 6.5 Other places in Europe 158 4.0 2.1 0.9 ― 17.3 0.7 1.5 ― 3.8 ― 5.1 21.4 3.4 7.9 13.5 4.3 Turkey 67 2.1 12.1 ― ― 11.4 ― ― ― 12.7 ― 16.2 13.8 1.5 7.8 6.5 2.6 Other Middle East or Africa 52 4.0 20.7 ― 8.7 12.7 ― 1.1 ― 18.6 ― 10.7 4.3 4.8 2.7 8.0 ― USA east 109 5.0 2.7 1.3 1.3 ②33.1 10.7 2.1 2.9 6.9 0.8 2.1 6.3 6.3 3.2 17.3 3.3 USA west 192 2.4 2.1 ― 0.5 ②21.6 5.1 2.9 2.3 2.9 1.5 ― 1.9 ③20.0 5.8 19.1 7.3 USA south 27 ― ― 2.1 ― ②19.1 ― ― ― ― ― ― ― ③17.7 6.4 16.1 ― Canada 65 3.9 ― 1.3 ― 9.4 6.3 1.3 1.3 8.3 0.9 4.4 8.3 8.3 2.3 14.5 5.1 Central/South America or Caribbean 51 8.4 ― 2.0 5.2 8.3 ― 5.2 ― 11.7 ― 4.7 14.0 6.1 9.6 4.0 6.7 Hawaii (Oahu) 459 3.9 5.9 2.5 1.6 7.7 0.5 1.7 0.3 4.2 0.5 2.6 0.5 ②19.6 4.7 14.4 2.9 Hawaii (other than Oahu) 102 6.4 6.0 1.4 2.7 2.0 0.8 ― 0.8 7.8 0.8 0.8 0.8 ②26.4 2.8 4.0 7.0 Guam 293 2.4 2.1 4.2 1.0 11.9 ― 0.9 0.8 5.1 0.4 1.7 0.6 12.7 2.7 11.7 5.0 Saipan 64 0.9 3.2 ― 1.0 3.7 ― ― 4.8 5.8 ― ― ― 8.9 1.0 6.6 2.2 South Pacific islands or other islands 57 13.9 ― 1.7 5.8 ― ― ― ― 3.7 ― 1.5 ― 2.5 8.7 5.1 2.6 Shanghai 150 1.1 0.4 ― ― 22.8 ― ― 0.4 7.3 ― 0.9 4.6 0.4 6.2 16.4 10.9 Beijing 110 0.5 1.8 1.3 1.3 31.5 2.4 1.0 1.0 5.5 0.5 0.5 5.0 2.1 3.1 6.3 7.5 Other China (exc. Hong Kong / Macau) 112 5.5 0.7 ― 0.5 16.4 ― 1.8 ― 5.8 ― 5.4 4.4 ― 8.2 19.7 10.3 Hong Kong 182 ― 0.8 ― ― 7.5 0.3 0.9 9.6 12.6 0.8 ― 4.2 ― 6.3 28.8 8.3 Macau 71 0.9 1.2 ― ― 15.5 2.4 1.2 24.6 14.4 ― ― 2.8 ― 6.8 21.9 7.6 Taiwan 371 ― 0.2 ― ― 4.6 0.2 1.6 0.7 8.1 ― 4.9 13.8 0.8 5.3 22.9 8.2 Korea 891 0.5 0.3 0.5 ― 11.7 0.5 0.8 5.6 3.4 0.2 2.9 3.1 1.3 2.6 29.9 9.0 Singapore 120 ― 3.1 ― 9.9 3.6 3.3 0.5 5.5 11.8 ― 2.8 4.3 2.6 0.7 27.1 3.9 Phuket 26 3.2 2.5 ― 13.9 4.0 3.3 ― 7.0 9.7 3.3 6.7 ― 3.7 ― 15.7 ― Thai beaches (other than Phuket) 39 2.4 6.9 2.4 ― 9.0 ― ― ― 2.4 ― 2.4 4.9 6.5 ― 30.3 1.5 Bangkok or other Thai cities 178 1.0 5.5 0.5 1.4 6.9 1.3 0.5 1.0 2.5 1.6 2.6 3.0 5.7 3.9 35.8 6.2 Bali 78 1.1 14.3 0.8 3.6 19.9 ― 2.2 0.7 0.7 1.1 9.4 ― 3.1 4.3 12.7 2.7 Indonesian cities 14 11.9 ― ― 4.4 17.6 ― ― ― ― 4.4 15.9 ― 10.1 4.4 19.7 ― Malaysia 74 4.5 7.3 2.0 9.0 2.4 0.8 ― ― 5.3 0.9 1.3 13.3 3.2 4.3 19.7 6.5 Philippines 74 1.9 3.0 ― ― 2.6 ― ― 2.0 1.9 1.9 ― 1.1 3.8 1.3 38.0 8.3 Vietnam 93 0.6 4.2 ― ― 19.5 ― ― 0.6 5.1 ― 5.5 4.0 3.8 2.8 9.0 2.8 Cambodia 45 ― 3.8 ― ― 23.7 ― 4.4 1.8 8.1 ― 6.5 1.3 3.5 1.3 9.2 6.2 Other places in Asia 84 6.5 4.8 ― 6.7 6.1 1.0 ― ― 1.7 ― 7.5 16.0 7.3 7.2 12.1 14.6 Australia 117 3.4 13.2 4.1 4.0 3.5 2.3 ― 2.2 10.9 ― 1.2 11.7 13.1 0.9 11.5 5.8 New Zealand or other Oceania 38 33.4 15.2 8.8 ― 4.5 4.1 ― ― 3.9 ― 12.7 ― 18.7 19.6 ― ― Used 2513 2.6 3.1 1.4 1.4 12.8 1.2 1.3 2.4 8.0 0.4 3.9 5.4 3.4 3.7 11.8 0.9 Didn't use 1730 1.7 2.4 1.0 1.1 10.5 2.0 1.1 1.5 1.6 0.6 0.9 11.3 10.6 4.9 36.2 1.4



† ① , ② , and ③ are the top three actions done locally as seen by destination (exc. "Other," "Nothing,"and "Don't know or don't remember").


† "Actions as destination" is the total of "that which was incorporated in the package tour," "that which was applied for prior to departure," and "that which was applied for locally"

Packageuse



Packageuse



35

●In terms of what was included in package tours, the top responses were "city

sightseeing/tour to surrounding area," "visit famous and historic places," and "famous

dishes." In contrast, "free activity at destination beyond roundtrip air ticket, hotel

accommodations, and local transportation" accounted for 41%.

▽The most common inclusion in packages was "city sightseeing/tour to surrounding area": 47%. The other top

responses were "visit famous and historic places" (34%) and "famous dishes" (27%). In contrast, "free activity at

destination beyond roundtrip air ticket, hotel accommodations, and local transportation" accounted for 41%.

■That which was incorporated into the package tour (Package tour users who were involved in the consideration of the trip/Multiple answer)

8. Actions at Destination2) What was included in package tours (package tour users)

（％）

Sample

Citysightseeing /

Tour tosurrounding

area



placesTheme park


Aquariums/zoos


locations offilming

Famousdishes

Dinner cruise

Beautytreatments,



Other marinesports


2012 survey total 2513 47.0 6.4 8.9 33.6 3.7 16.4 2.1 14.7 2.1 26.9 2.6 2.1 0.4 1.5 0.6 0.1

2011 survey total 2639 46.6 5.3 9.0 35.0 3.5 18.3 1.7 17.1 * 29.2 2.9 3.0 0.3 1.1 0.6 0.1

UK 62 ①60.9 1.5 9.0 ②40.2 6.3 26.6 9.2 13.0 3.0 ③27.0 4.1 4.4 2.2 1.6 2.6 1.6 France 131 ①74.1 8.5 6.3 ②59.9 5.9 41.9 5.0 11.9 0.8 ③47.3 2.2 ― 0.4 ― ― 0.4 Germany 63 ①92.3 6.9 22.9 ②82.4 8.1 44.1 1.5 26.0 ― ③58.9 4.5 1.6 0.9 1.6 2.5 1.6 Spain 58 ①77.8 3.6 1.0 ③61.8 4.9 ②63.5 3.9 17.8 ― 47.9 ― ― ― 1.6 ― ― Italy 122 ①78.6 29.1 20.7 ②66.7 1.6 48.4 1.8 25.7 ― ③49.7 2.3 ― ― ― ― ― Other nations in west Europe 73 ①77.6 10.7 9.8 ②71.9 7.7 ③49.5 3.9 19.9 3.3 47.6 1.9 1.9 ― ― ― ― Other places in Europe 87 ①78.0 12.2 22.0 ②75.5 7.8 42.0 1.6 14.1 ― ③54.4 5.5 ― ― ― ― ― Turkey 47 ①87.9 3.7 42.2 ②82.1 ― 38.9 ― 46.1 ― ③66.4 6.1 5.5 ― ― ― ― Other Middle East or Africa 32 ①82.0 7.4 15.3 ②66.9 5.7 11.0 1.8 20.3 ― ③45.2 6.2 8.2 ― ― ― ― USA east 35 ①32.5 4.2 5.9 11.8 8.3 ②15.7 8.1 10.1 6.4 9.3 5.7 4.0 5.7 5.9 4.2 4.0 USA west 54 ①36.5 1.1 1.8 10.8 ②13.7 1.5 2.6 ③12.0 5.6 4.5 5.8 1.1 ― ― ― ― Canada 36 ①45.3 8.8 11.3 ③29.5 5.6 4.0 2.8 12.8 ― ②32.2 4.4 2.3 1.6 ― 1.6 ― Central/South America or Caribbean 27 ①76.2 7.5 19.0 ②68.6 ― 34.6 ― 29.1 ― ③60.1 8.8 5.6 ― 8.4 3.1 ― Hawaii (Oahu) 242 ①15.1 4.7 4.9 ②5.4 1.4 0.2 3.0 3.9 0.3 4.3 ③5.3 ― 0.4 0.2 ― ― Hawaii (other than Oahu) 44 ①28.3 ③14.6 14.3 11.0 3.2 3.2 3.2 ②16.1 1.3 7.9 7.0 3.2 ― 3.2 2.3 ― Guam 188 ①18.7 3.2 1.8 ②5.3 2.8 0.8 2.6 ③4.5 0.3 1.8 2.1 0.3 ― 3.1 2.4 ― Saipan 37 ①8.2 ①8.2 ③8.0 1.7 ― ― ― ― ― ― ― ― ― 4.1 4.0 ― South Pacific islands or other islands 43 8.7 ③9.3 ②12.6 5.5 ― 1.5 ― 1.3 ― 4.3 2.4 ― ― ①22.1 3.3 ― Shanghai 75 ①68.6 3.1 22.0 ②47.4 17.0 28.2 1.1 29.8 8.0 ③40.5 ― ― ― ― ― ― Beijing 64 ①83.0 3.1 0.9 ②58.7 5.0 33.5 10.4 20.5 0.9 ③51.0 1.8 1.8 0.9 0.9 0.9 0.9 Other China (exc. Hong Kong / Macau) 49 ①79.9 1.3 7.1 ②67.0 12.1 18.6 ― 29.2 5.2 ③37.5 4.9 ― ― ― ― ― Hong Kong 78 ①54.8 10.8 8.6 ③27.5 4.9 5.7 2.2 24.5 2.1 ②30.7 6.7 1.1 ― ― ― ― Macau 30 ①73.9 30.0 19.5 ③39.1 10.6 16.7 5.7 25.3 2.8 ②48.6 8.5 2.8 ― 2.1 2.1 ― Taiwan 202 ①56.8 0.5 1.3 ②39.0 2.7 ③32.5 1.1 22.1 3.4 29.4 ― 2.4 ― ― 0.4 ― Korea 445 ①28.5 1.2 1.6 ③16.0 1.9 2.3 0.5 14.9 5.6 ②19.4 0.2 2.8 0.4 0.2 ― ― Singapore 49 ①45.6 15.1 14.8 ②24.6 1.3 5.6 7.6 21.1 ― ③22.4 1.7 2.1 ― ― ― ― Phuket 10 ①28.2 18.7 18.7 10.2 8.5 ― ― 18.7 ― ②19.8 ― 10.2 ― ②19.8 ― ― Bangkok or other Thai cities 34 ①35.7 ― 4.9 ②30.9 ― 2.4 ― 10.1 ― ③23.8 2.4 10.6 ― ― ― ― Bali 52 ①31.3 10.5 ― ③16.4 1.6 ― ― 7.4 ― ②17.2 1.6 15.9 1.8 3.6 ― ― Malaysia 23 ①49.7 17.8 5.6 ②30.5 2.8 ― 2.8 2.8 ― ③29.3 2.8 ― 3.7 ― 3.7 ― Philippines 24 ①16.2 ③10.0 4.2 4.2 ― ― ― 4.2 ― 2.3 ― ― ― ②11.5 6.5 ― Vietnam 50 ②57.1 15.7 ③38.4 ①57.2 ― 6.0 ― 17.5 3.4 34.2 7.7 4.5 ― ― ― ― Cambodia 26 ②61.6 7.2 16.9 ①89.7 3.3 14.3 ― 14.3 ― ③49.8 5.5 16.0 ― ― ― ― Other places in Asia 34 ②74.3 ― 9.1 ①88.4 ― 20.3 5.0 24.3 ― ③48.4 ― ― ― ― ― ― Australia 49 ①49.9 ②26.5 14.4 ③16.3 8.3 ― 9.4 8.1 ― 14.3 6.4 ― ― 12.2 ― ― New Zealand or other Oceania 22 ①63.2 11.6 ③39.3 ②47.4 3.9 12.2 7.6 7.9 ― 31.5 ― ― ― ― ― ―

Sample

Outdoor(fishing,

climbing, etc.)

Riding(horseback,ra


Safari jungletour


shows, etc.

Sportsviewing

Other eventviewing



Don't know ordon't

remember

Freeactivity atdestination

beyondroundtripair ticket,

hotelaccommodations,

and localtransportation

2012 survey total 2513 1.4 0.9 0.5 0.7 4.2 0.4 0.7 1.2 3.1 0.1 2.7 3.9 0.5 0.4 2.2 0.6 41.2

2011 survey total 2639 1.0 1.0 0.4 0.4 4.8 0.2 1.2 0.8 3.2 0.1 2.7 4.1 0.2 1.1 2.9 0.9 40.9

UK 62 0.9 4.5 3.7 ― 3.2 3.2 5.0 3.7 8.2 2.6 4.9 7.0 ― ― ― ― 24.7 France 131 2.2 3.4 1.1 0.4 2.8 2.2 1.1 0.4 4.1 ― 2.8 10.2 1.5 ― 0.8 ― 19.7 Germany 63 3.1 1.3 2.7 ― 4.5 0.9 ― 0.9 9.8 0.9 1.3 18.8 ― ― ― ― 4.5 Spain 58 ― 2.4 ― ― 19.0 2.4 3.4 ― 5.3 ― 8.8 15.0 ― ― 2.8 ― 9.5 Italy 122 ― 2.6 1.4 ― 1.9 1.2 ― ― 3.2 ― 1.8 8.1 ― ― 0.8 ― 16.5 Other nations in west Europe 73 6.2 3.0 4.3 1.9 4.4 1.1 ― ― 1.3 ― 1.9 13.9 ― ― ― ― 17.0 Other places in Europe 87 2.6 ― ― ― 11.2 ― 1.6 ― 0.9 ― 7.2 10.5 1.2 2.8 ― ― 18.7 Turkey 47 ― ― ― ― 10.6 ― ― ― 9.1 ― 16.3 6.6 ― 3.0 ― ― 6.1 Other Middle East or Africa 32 4.4 9.4 ― 7.0 13.6 ― 1.8 ― 19.4 ― 7.6 ― ― ― ― ― ― USA east 35 8.3 1.7 2.4 4.0 ③15.5 5.1 1.7 5.9 2.4 2.4 6.5 6.5 2.4 ― 5.0 ― 45.5 USA west 54 ― 1.1 ― ― 2.9 1.1 1.1 ― ― ― ― ― ― ― ― 4.4 54.2 Canada 36 3.9 ― 2.3 ― 4.4 1.8 ― ― 5.6 1.6 5.7 4.0 ― 2.4 4.8 2.3 25.6 Central/South America or Caribbean 27 10.7 ― ― ― 6.4 ― ― ― 9.4 ― 9.0 9.4 ― 2.1 ― ― 16.4 Hawaii (Oahu) 242 ― ― 0.7 ― 1.6 ― ― ― 0.6 ― 0.4 ― ― ― 2.9 0.5 72.5 Hawaii (other than Oahu) 44 ― ― 1.9 ― ― ― ― ― ― ― 1.9 ― 3.9 ― 4.4 ― 47.4 Guam 188 ― 0.9 ― ― 1.4 ― 0.3 ― 0.3 0.3 0.3 0.4 0.4 0.3 6.8 1.7 65.1 Saipan 37 ― 1.7 ― 1.7 ― ― ― ― 1.7 ― ― ― 2.2 ― 2.6 ― 80.9 South Pacific islands or other islands 43 2.4 ― ― 4.0 ― ― ― ― 1.3 ― 2.0 ― ― ― 6.2 3.8 51.1 Shanghai 75 2.3 ― ― ― 1.9 ― ― ― 4.2 ― ― 2.3 0.8 ― 1.9 0.9 20.8 Beijing 64 0.9 1.8 0.9 0.9 10.2 0.9 1.8 0.9 ― 0.9 0.9 0.9 0.9 ― ― ― 9.8 Other China (exc. Hong Kong / Macau) 49 9.0 ― ― ― 15.6 ― 2.9 ― ― ― 8.8 ― ― ― 1.7 ― 6.6 Hong Kong 78 ― 1.8 ― ― 3.0 0.7 2.2 6.4 7.3 ― ― 3.1 ― ― ― 1.8 35.1 Macau 30 2.1 2.8 ― ― 6.0 ― 2.8 19.1 16.6 ― ― 4.7 ― ― ― ― 20.6 Taiwan 202 ― ― ― ― 2.4 ― 1.1 ― 6.1 ― 4.1 11.9 ― ― 3.1 ― 35.9 Korea 445 0.1 ― ― ― 2.5 0.2 0.5 4.5 1.2 ― 1.9 0.9 0.1 ― 2.9 0.6 60.7 Singapore 49 ― ― ― 2.6 3.4 ― 1.3 ― 12.2 ― 2.9 3.5 2.9 ― ― 3.3 41.1 Phuket 10 ― ― ― 10.2 10.2 ― ― ― 10.2 ― ― ― ― ― 10.2 ― 52.0 Bangkok or other Thai cities 34 ― 10.0 ― ― 5.5 ― ― ― ― ― ― 3.0 ― 5.1 7.6 2.4 44.0 Bali 52 ― 2.0 ― 1.6 2.7 ― ― ― ― ― 5.3 ― ― ― 2.0 ― 54.0 Malaysia 23 ― ― ― 2.8 3.7 ― ― ― 2.8 ― ― 7.5 ― 6.2 ― ― 33.5 Philippines 24 ― ― ― ― ― ― ― ― ― ― ― ― ― ― ― 2.6 76.2 Vietnam 50 ― 4.4 ― ― 15.5 ― ― ― 4.8 ― 3.9 ― 3.4 ― ― ― 25.9 Cambodia 26 ― ― ― ― 30.6 ― 3.2 ― 11.1 ― 4.7 ― 4.0 ― ― ― 3.3 Other places in Asia 34 14.1 4.1 ― 14.5 4.1 2.4 ― ― 4.1 ― 7.8 8.9 ― ― ― 2.4 ― Australia 49 2.9 ― 2.1 3.8 ― ― ― ― 3.4 ― ― 9.0 3.2 ― ― 2.9 30.5 New Zealand or other Oceania 22 23.6 ― ― ― 7.9 ― ― ― ― ― 15.7 ― ― 7.9 4.6 ― 28.4



† ① , ② , and ③ are the top three actions done locally as seen by destination (exc. "Other," "Nothing," "Don't know or don't remember,"

"Free activity at destination beyond roundtrip air ticket, hotel accommodations, and local transportation")






36

●Given the most as what was booked were "city sightseeing / tour to surrounding area"

and "visit famous and historic places." At the same time, "nothing" also accounted for

55%.

▽Among the responses about what was booked in Japan in to the package tour, "nothing" accounted for over half

(55%). Excluding "nothing," the top responses were "city sightseeing / tour to surrounding area" and "visit

famous and historic places."

▽A breakdown by last destination traveled to shows that the high percentages for "New Zealand or other Oceania"

visitors was "outdoor (fishing, climbing, etc.)" (29%), for "Saipan," "diving and snorkeling" (23%); and for

"Germany" and "Other nations in wets Europe," "Trains" (13%).

■What was booked prior to departure (Total/Multiple answer)

8. Actions at Destination3) What was booked prior to departure (Total)

（％）

Sample

Citysightseeing /

Tour tosurrounding

area



placesTheme park


Aquariums/zoos


locations offilming

Famousdishes

Dinner cruise

Beautytreatments,



Other marinesports


2012 survey total 5076 14.7 2.8 3.6 7.5 1.6 2.8 1.0 2.2 0.8 4.7 1.8 3.7 1.4 2.7 1.5 0.2

2011 survey total 5094 14.4 3.0 3.6 7.3 1.4 2.7 1.0 2.1 * 4.2 1.2 3.2 1.5 2.8 1.4 0.1

UK 137 ①21.2 3.1 4.3 ③9.8 2.2 7.4 2.2 0.8 0.7 3.6 1.7 3.6 0.6 ― 1.2 ― France 250 ①16.3 1.3 3.8 8.9 1.8 ②10.9 1.0 1.0 0.2 3.7 3.3 0.8 ― 0.2 ― ― Germany 136 ②11.6 1.5 3.8 ③10.9 1.6 4.5 ― 1.1 1.4 1.7 ― 0.7 ― ― 0.7 ― Spain 98 ①18.6 1.4 2.3 ③10.8 1.5 5.9 1.4 1.6 ― 6.2 ― 3.0 ― ― ― ― Italy 191 ①19.8 4.3 4.4 ③15.6 ― ②18.4 0.7 3.1 0.3 8.9 0.3 0.7 ― ― ― ― Other nations in west Europe 147 ②11.2 1.7 2.1 ③9.9 ― 5.7 ― ― ― 4.7 1.0 0.6 ― ― ― ― Other places in Europe 158 ①10.6 1.1 4.7 ③5.9 ― 2.5 ― ― 0.5 3.6 2.3 0.6 1.1 ― ― ― Turkey 67 ③18.3 ― ①20.1 ②19.3 ― 8.0 ― 3.4 ― 12.3 3.3 2.1 ― ― ― ― Other Middle East or Africa 52 ①10.5 ― 3.4 ②10.2 ― 1.6 ― ― ― 6.7 1.1 1.1 ― ― ― ― USA east 109 ①20.2 3.5 6.4 ③11.6 4.0 5.2 2.4 3.7 2.3 2.6 2.6 4.2 2.6 2.6 ― 0.8 USA west 192 ②13.7 1.8 1.4 5.8 6.2 1.2 0.4 2.0 0.3 1.8 1.1 0.7 0.5 ― ― ― USA south 27 3.1 ― 3.1 5.2 ①32.4 ― ― ― ― 6.2 ― ― ― ― 6.4 ― Canada 65 ①27.8 4.2 4.8 ②13.0 4.6 ― ― 2.5 1.5 ― ― 1.6 ― ― ― ― Central/South America or Caribbean 51 ①15.1 2.8 ②9.6 ③7.2 ― 1.6 ― 2.8 ― 3.9 ― 1.1 ― 6.1 1.6 ― Hawaii (Oahu) 459 ①20.6 3.9 5.5 5.9 2.1 0.1 2.2 4.7 2.0 4.4 ③7.1 4.6 4.2 5.5 3.3 ― Hawaii (other than Oahu) 102 ①25.5 12.5 ③13.5 9.8 1.4 ― 3.3 5.5 4.5 5.6 8.8 2.5 3.4 11.4 4.3 ― Guam 293 ①19.6 6.3 9.1 5.9 2.0 ― 2.5 2.9 0.8 5.8 3.2 1.5 2.3 ②14.5 ③11.2 0.6 Saipan 64 ②22.0 ③14.4 6.6 4.6 0.9 ― ― 3.6 0.9 5.9 0.9 1.8 6.4 ①23.2 5.9 2.7 South Pacific islands or other islands 57 ③9.8 ②13.1 8.5 ― ― ― ― ― ― 1.5 3.2 5.7 ― ①18.7 3.5 ― Shanghai 150 ②8.8 1.1 ③6.1 ①10.4 3.4 1.9 1.8 2.8 0.4 4.5 0.4 2.4 1.8 ― ― ― Beijing 110 ①15.1 1.3 1.3 ①15.1 2.9 2.5 4.3 4.3 1.0 5.9 2.3 2.9 1.4 0.5 0.5 1.3 Other China (exc. Hong Kong / Macau) 112 ①12.9 1.4 1.5 ②10.8 1.7 0.8 0.7 2.4 ― ③3.0 ― 0.8 ― 0.5 ― ― Hong Kong 182 ①12.1 1.4 2.4 4.7 4.2 1.5 0.9 2.0 0.5 ②7.2 3.3 2.2 ― 0.3 ― ― Macau 71 ①15.2 2.4 3.6 5.7 4.2 2.4 2.4 4.4 ― ②9.2 2.4 4.2 ― 0.9 ― ― Taiwan 371 ①17.9 0.8 0.2 ②9.4 0.9 5.5 0.2 2.5 0.3 ③6.5 0.6 4.7 0.2 ― ― ― Korea 891 ①10.2 0.6 0.1 5.2 0.4 1.4 0.3 2.4 1.9 6.1 0.5 ②8.7 0.2 ― 0.2 0.2 Singapore 120 ①9.5 ②7.8 3.9 3.3 ③4.8 1.2 2.7 ― ― 2.0 1.2 2.0 2.0 ― ― ― Phuket 26 ①21.9 ②20.6 7.0 13.2 ― ― 10.0 ― ― 10.4 3.3 ③13.6 ― ③13.6 6.5 ― Thai beaches (other than Phuket) 39 ― 4.1 ③4.5 ①5.0 ― ― ― ― ― ― ― ②4.7 4.4 3.9 2.4 2.1 Bangkok or other Thai cities 178 ①11.6 ― 0.9 ②7.5 ― ― 1.4 1.7 ― 3.1 1.2 3.9 ③6.8 ― 1.0 ― Bali 78 ①29.9 5.5 2.0 ②19.3 2.4 ― 3.3 6.1 ― 12.4 1.2 ③18.9 5.7 4.6 7.4 ― Indonesian cities 14 ③8.4 4.0 ― ①20.8 ― ― ― ― ― ― ― ― ― ③8.4 ― ― Malaysia 74 ③4.0 ①6.2 1.9 2.4 ― ― 1.1 ― ― ― ― 1.1 2.3 3.4 2.6 ― Philippines 74 2.5 2.1 3.4 ③3.7 ― ― ― 1.4 ― ― ― ②5.5 ― ①8.9 1.4 ― Vietnam 93 ①14.2 4.9 6.9 ②13.6 0.6 1.3 ― 1.3 ― ③9.6 2.6 ― ― ― ― ― Cambodia 45 ③3.1 ― ③3.1 ①5.9 ― ― ― ― ― ③3.1 ― ②5.3 ― ― ― ― Other places in Asia 84 ①14.1 ― ― ②13.9 ― ― 2.0 ― ― 4.7 ― ― 1.0 ― ― ― Australia 117 ①15.7 ③8.9 7.7 8.4 0.9 1.5 6.5 2.0 ― 3.0 3.3 1.9 3.2 ②10.6 3.6 0.7 New Zealand or other Oceania 38 ②24.2 4.5 ③16.6 3.7 2.2 ― 2.2 7.1 ― ― 1.7 ― ― ― ― ― Used 2513 ①17.0 3.7 4.8 ②9.0 1.9 2.9 1.3 3.0 0.8 ③5.5 2.2 4.6 1.1 3.2 2.1 0.2 Didn't use 1730 ①8.2 1.2 1.9 3.3 1.2 2.1 0.7 0.6 0.1 2.8 0.7 2.5 1.2 1.6 0.8 0.1

Sample

Outdoor(fishing,

climbing, etc.)

Riding(horseback,ra


Safari jungletour


shows, etc.

Sportsviewing

Other eventviewing



Don't know ordon't

remember

2012 survey total 5076 0.9 1.0 0.6 0.4 5.0 0.9 0.5 0.5 1.7 0.3 1.0 2.4 4.3 2.5 54.5 3.1

2011 survey total 5094 0.6 0.7 0.7 0.3 4.0 0.9 0.5 0.4 1.7 0.2 0.8 2.6 4.9 2.2 55.2 3.2

UK 137 1.3 1.0 2.8 ― ②13.9 1.7 1.7 1.0 3.7 ― 1.6 7.8 4.8 0.6 43.9 0.9 France 250 0.9 0.6 0.3 ― 6.7 1.6 ― 1.1 2.0 ― 1.5 ③10.3 3.6 2.0 47.1 3.3 Germany 136 1.3 ― 0.7 ― 7.0 2.5 ― ― 2.3 ― 0.6 ①12.6 5.0 0.5 56.9 3.0 Spain 98 1.0 1.4 ― 1.0 ②14.0 5.9 1.0 2.5 4.6 2.0 2.3 6.2 3.4 3.2 46.9 0.9 Italy 191 ― 2.0 0.4 ― 5.9 1.4 0.5 0.7 1.6 0.4 1.2 10.9 1.9 3.4 43.0 4.2 Other nations in west Europe 147 2.6 ― 0.6 ― 5.1 1.6 ― ― 1.2 ― ― ①13.0 4.3 3.4 57.6 1.6 Other places in Europe 158 ― 1.1 ― ― ②7.2 0.4 1.5 ― 2.7 ― ― 5.2 2.2 4.6 57.9 2.6 Turkey 67 2.1 7.9 ― ― 4.0 ― ― ― 8.5 ― 2.6 ― ― 1.2 49.8 1.5 Other Middle East or Africa 52 1.2 1.8 ― ― ― ― 1.1 ― ③9.4 ― 2.7 ― 3.2 2.7 60.7 4.4 USA east 109 1.3 0.8 ― 0.8 ②16.1 5.7 0.5 1.3 3.3 0.8 0.8 1.8 5.6 1.6 48.2 ― USA west 192 ― ― ― ― ③10.0 3.9 2.0 0.9 1.2 0.7 ― ― ①16.6 2.5 44.3 4.6 USA south 27 ― ― 2.1 ― ③6.7 ― ― ― ― ― ― ― ②17.7 6.4 30.9 2.1 Canada 65 ― ― ― ― ③5.6 1.0 ― ― 2.2 ― ― 2.7 3.4 1.0 51.7 3.7 Central/South America or Caribbean 51 ― ― ― ― 1.6 ― 3.4 ― 3.4 ― ― 3.0 2.8 8.5 56.0 5.1 Hawaii (Oahu) 459 0.6 2.7 1.6 0.6 3.9 0.3 0.7 ― 1.9 0.5 1.2 0.5 ②16.5 2.8 38.1 1.6 Hawaii (other than Oahu) 102 0.8 4.1 0.6 0.8 0.6 0.8 ― 0.8 4.1 0.8 ― 0.8 ②20.8 2.8 28.5 4.4 Guam 293 1.7 0.9 3.0 0.3 5.3 ― 0.9 0.2 1.9 ― 0.5 0.3 8.0 1.6 38.3 2.9 Saipan 64 0.9 0.9 ― ― ― ― ― 4.8 0.9 ― ― ― 3.2 ― 33.8 3.4 South Pacific islands or other islands 57 4.9 ― ― 1.8 ― ― ― ― ― ― ― ― 1.0 7.6 47.6 2.9 Shanghai 150 ― ― ― ― 4.6 ― ― 0.4 3.8 ― ― ― ― 5.5 61.0 5.4 Beijing 110 0.5 0.5 1.3 1.3 ③8.3 1.8 1.0 1.0 3.1 0.5 0.5 1.0 0.5 2.4 58.4 4.1 Other China (exc. Hong Kong / Macau) 112 2.4 ― ― 0.5 0.8 ― ― ― ― ― 1.6 0.7 ― 4.3 68.4 3.4 Hong Kong 182 ― 0.3 ― ― 2.8 0.3 ― 1.3 ③6.6 0.8 ― ― ― 3.3 63.4 3.9 Macau 71 ― ― ― ― ③9.0 ― ― 1.3 6.2 ― ― ― ― 4.4 50.7 5.7 Taiwan 371 ― 0.2 ― ― 2.0 0.2 0.2 0.5 1.1 ― 2.5 3.1 0.6 3.0 59.2 3.2 Korea 891 0.1 0.2 0.2 ― ③6.6 0.4 0.4 1.0 1.0 0.2 1.4 1.0 0.6 1.9 64.5 3.5 Singapore 120 ― ― ― 3.6 ― 3.3 ― 1.2 1.7 ― 0.8 1.3 1.4 0.7 59.2 3.9 Phuket 26 ― ― ― 10.0 ― 3.3 ― 3.3 3.3 3.3 6.7 ― ― ― 40.6 3.2 Thai beaches (other than Phuket) 39 2.4 ― 2.4 ― 2.4 ― ― ― ― ― ― 2.4 2.4 ― 71.0 ― Bangkok or other Thai cities 178 0.5 0.5 0.5 1.4 2.6 1.3 0.5 0.5 0.8 1.6 2.1 0.5 2.9 2.9 65.5 1.7 Bali 78 ― 7.7 ― 1.2 4.1 ― 2.2 ― 0.7 ― 2.2 ― 2.0 3.2 35.9 3.8 Indonesian cities 14 ②11.9 ― ― 4.4 ― ― ― ― ― 4.4 4.0 ― 4.4 ― 54.5 ― Malaysia 74 3.2 0.9 ― ②4.3 ― 0.8 ― ― 1.1 ― ― 2.1 2.3 ― 70.8 3.0 Philippines 74 ― 1.9 ― ― 1.3 ― ― ― ― 1.9 ― ― 2.6 ― 71.9 2.4 Vietnam 93 0.6 0.6 ― ― 6.7 ― ― 0.6 0.6 ― 2.1 0.9 1.2 2.8 67.7 3.3 Cambodia 45 ― 1.3 ― ― ― ― 1.3 ― ― ― ― ― 1.3 ― 87.1 1.3 Other places in Asia 84 0.8 ― ― ― ― 1.0 ― ― ― ― 1.1 ③7.5 3.4 6.1 62.6 8.5 Australia 117 1.4 6.2 1.7 1.5 1.4 1.5 ― ― 2.6 ― 1.2 1.7 7.5 0.9 45.3 3.3 New Zealand or other Oceania 38 ①28.9 6.3 4.5 ― ― ― ― ― ― ― ― ― 11.6 10.7 30.3 ― Used 2513 0.7 1.1 0.7 0.4 4.8 0.7 0.4 0.6 2.5 0.2 1.1 1.1 1.9 2.2 51.7 2.4 Didn't use 1730 0.7 0.7 0.5 0.5 ③5.7 1.4 0.5 0.1 0.6 0.5 0.5 4.5 ②8.1 3.2 62.2 2.2





Packageuse



Packageuse



37

●In terms of what was booked at destinations, for "South Pacific islands or other islands"

the response "diving and snorkeling" was given by 37%, while "Bali" elicited the response

"beauty treatments, spas, massage, hot springs" from 31%. In contrast, "nothing" was

given by 51%.

▽When asked about local tours booked directly at destinations, the majority of respondents answered "nothing"

(51%). Excluding the "nothing" responses, "beauty treatment, spas, massage, hot springs" constituted the top

response: 10%.

▽A breakdown by last destination shows that for "South Pacific islands or other islands" the response "diving and

snorkeling" was given by 37%, while for "Bali" the response "beauty treatments, spas, massage, hot springs"

was given by 31%.

■What was booked at destinations (Total/Multiple answer)

8. Actions at Destination4) What was booked at destinations (Total)

（％）

Sample

Citysightseeing /

Tour tosurrounding

area



placesTheme park


Aquariums/zoos


locations offilming

Famousdishes

Dinner cruise

Beautytreatments,



Other marinesports


2012 survey total 5076 8.5 2.8 4.2 6.1 2.1 5.4 2.7 2.2 0.8 8.5 1.2 9.6 1.5 2.6 2.1 0.3

2011 survey total 5094 8.6 1.9 3.6 5.2 1.6 4.4 2.1 2.1 * 8.0 1.2 9.7 1.2 2.7 2.2 0.2

UK 137 ③10.6 2.0 5.8 ②11.8 3.1 ①23.6 7.1 2.0 1.5 9.1 3.4 1.7 ― 1.8 ― 2.3 France 250 7.3 0.9 5.2 7.8 1.7 ①20.5 1.3 1.8 0.4 ②12.1 2.7 1.5 ― 0.6 0.3 1.1 Germany 136 7.1 1.2 1.9 8.9 1.6 ③9.7 1.3 1.7 1.0 ②10.7 2.0 1.3 ― 0.7 ― ― Spain 98 ③8.1 ― 1.4 ②8.4 ― ①13.4 2.3 0.8 1.0 5.8 ― 4.5 ― 1.4 ― 1.4 Italy 191 5.3 2.6 4.9 ②8.3 0.3 ①10.6 0.7 0.5 0.5 5.7 1.4 1.8 ― 0.7 ― 0.7 Other nations in west Europe 147 4.2 2.6 ③7.8 4.0 0.6 ①12.3 ― 1.2 ― ②8.2 ― ― ― 0.4 ― 0.6 Other places in Europe 158 ②11.1 ― 9.0 6.8 1.1 ③10.5 0.9 1.6 ― 9.0 2.4 2.2 ― ― ― 0.9 Turkey 67 ③7.8 ― 6.0 4.9 ― ②7.9 ― 2.6 ― 4.7 1.0 5.9 ― ― ― ― Other Middle East or Africa 52 ②12.8 2.8 3.4 3.4 1.1 ③9.6 3.2 3.3 ― 6.1 ― 5.0 ― 4.3 1.1 ― USA east 109 ③13.9 1.8 5.5 11.1 2.6 ①19.9 3.8 2.1 0.5 9.0 3.9 0.8 ― 0.5 1.1 ― USA west 192 6.4 1.0 4.1 3.5 ③6.6 6.3 4.9 2.8 0.3 ②6.8 0.5 1.9 0.5 0.9 0.3 ― USA south 27 2.1 ― 12.0 ― ①22.4 6.4 ②14.1 ― ― 11.0 2.1 ― ― ― ― ― Canada 65 ①19.8 4.2 8.3 9.5 4.7 ②13.3 ③10.2 2.8 0.9 8.7 ― 1.3 3.5 ― ― 0.9 Central/South America or Caribbean 51 ①17.7 1.1 5.3 ②13.3 3.4 ③9.9 2.0 1.9 ― 9.2 ― 2.8 ― ― 5.0 ― Hawaii (Oahu) 459 ①12.6 3.9 7.0 6.2 2.0 1.7 5.4 3.5 1.7 ②12.5 3.2 ③7.4 5.3 7.0 5.3 0.5 Hawaii (other than Oahu) 102 ①18.0 ③12.9 7.9 8.8 3.9 0.8 1.4 3.3 2.3 4.5 4.7 7.2 7.5 ②13.9 6.3 ― Guam 293 7.8 4.3 3.6 0.8 1.4 0.6 5.9 1.3 0.5 ③8.3 2.0 6.5 3.5 ②9.8 ①10.2 0.3 Saipan 64 10.5 ②16.6 4.2 5.3 ― 3.6 ― 2.8 ― 8.9 1.5 ③16.1 4.3 13.0 ①16.8 ― South Pacific islands or other islands 57 11.7 12.1 11.7 3.0 ― 3.0 6.1 1.8 1.7 6.2 1.8 ②29.6 ― ①37.4 ③18.5 ― Shanghai 150 5.1 1.1 ③12.7 7.7 3.0 4.3 2.1 2.1 0.4 ②13.6 0.5 10.8 ― ― ― ― Beijing 110 6.6 1.3 0.5 ②10.6 1.8 3.6 2.5 0.5 3.4 ③9.7 0.5 9.3 1.0 1.8 1.0 0.5 Other China (exc. Hong Kong / Macau) 112 5.8 ― 1.9 5.2 2.4 3.2 0.5 0.7 ― ③7.2 1.8 ②8.4 1.5 ― 1.3 ― Hong Kong 182 4.0 2.7 2.3 3.3 2.6 2.9 0.5 1.0 0.9 ②9.4 ― ①10.0 ― ― ― ― Macau 71 1.2 4.4 0.9 6.8 4.4 1.2 ― 2.4 ― ③8.2 ― ②9.1 ― ― 0.9 ― Taiwan 371 ③6.9 0.2 1.5 4.2 ― 5.7 1.3 1.3 1.1 ②9.7 ― ①14.2 0.9 ― 0.3 ― Korea 891 ③5.7 0.5 0.9 5.2 1.0 1.1 0.7 2.4 1.4 ②9.7 0.1 ①14.8 ― ― ― 0.1 Singapore 120 8.7 3.1 4.1 3.6 ③10.1 4.2 ②11.4 2.3 1.2 ①12.0 1.4 8.9 3.6 1.6 3.3 ― Phuket 26 5.8 ②19.4 3.7 3.2 ③13.8 3.3 3.7 6.9 ― 3.2 ― ①31.4 ― 6.9 3.7 ― Thai beaches (other than Phuket) 39 4.4 ②13.2 2.4 2.1 2.4 ― 1.5 2.4 ― 4.4 4.4 ①24.6 2.4 6.5 3.3 ― Bangkok or other Thai cities 178 ②9.5 2.0 1.0 ③7.7 2.8 1.4 0.5 3.4 ― 6.9 1.0 ①20.9 4.3 1.5 1.5 ― Bali 78 ②17.2 2.4 3.5 11.2 2.4 0.8 6.1 12.1 ― 5.3 ― ①30.6 1.2 2.5 8.2 ― Indonesian cities 14 4.4 4.4 ― 4.4 ― 4.4 4.4 ― ― ― ― ①21.6 4.4 ― ― ― Malaysia 74 ②14.6 4.9 3.9 8.5 6.7 5.5 3.9 3.2 ― 6.4 1.3 ①22.0 3.6 5.8 3.6 ― Philippines 74 4.8 ②12.6 5.5 6.3 ― 2.4 ― 4.6 1.3 2.7 3.0 ①16.6 ― ③8.3 7.5 ― Vietnam 93 ②15.8 7.4 ③11.1 9.4 1.0 4.2 1.0 ― ― 8.9 0.7 ①22.9 ― 0.6 0.9 ― Cambodia 45 ②15.5 ― 5.3 ③14.1 1.8 8.9 1.8 ― ― 12.6 ― ①23.5 ― ― ― ― Other places in Asia 84 ①14.6 0.7 6.0 ②11.2 1.0 4.9 0.8 2.0 ― 8.3 ― ③9.0 0.8 ― ― ― Australia 117 ①12.4 ③9.6 9.2 9.1 5.5 7.3 ②11.2 2.8 ― 5.5 ― 2.1 3.5 6.9 3.9 ― New Zealand or other Oceania 38 ③10.0 ②11.8 ①22.0 8.8 ― 8.0 2.7 ― 2.7 ― 2.5 2.2 4.5 2.5 ― 4.5

Sample

Outdoor(fishing,

climbing, etc.)

Riding(horseback,ra


Safari jungletour


shows, etc.

Sportsviewing

Other eventviewing



Don't know ordon't

remember

2012 survey total 5076 1.2 1.7 0.4 0.5 5.6 0.6 0.5 1.2 2.7 0.1 0.8 3.5 1.9 2.1 50.9 3.0

2011 survey total 5094 0.6 1.2 0.5 0.4 5.3 0.4 0.5 0.8 2.4 0.1 0.9 3.0 2.2 1.7 51.9 3.2

UK 137 0.6 1.5 ― ― 10.2 1.5 0.6 0.5 1.0 0.6 1.0 7.1 0.5 1.1 44.7 1.3 France 250 0.7 0.6 ― ― 5.4 0.2 0.6 ― 4.9 ― 0.9 ③9.4 ― 2.3 47.4 3.8 Germany 136 ― ― ― ― 3.5 1.0 1.3 ― 1.3 ― ― ①14.5 0.6 3.5 62.9 3.8 Spain 98 ― 1.4 1.0 ― 6.8 4.0 1.4 ― 5.2 1.0 1.4 ③8.1 3.2 6.1 57.4 0.9 Italy 191 ― 1.6 ― ― 3.1 0.3 ― 0.4 1.9 ― 0.7 ③7.9 0.8 ― 63.2 2.7 Other nations in west Europe 147 1.6 ― ― ― 4.9 0.4 ― ― ― ― ― 5.3 ― 3.1 62.0 2.3 Other places in Europe 158 2.5 1.1 0.9 ― 6.0 0.4 ― ― 1.6 ― 1.1 ①12.3 0.5 1.7 56.4 2.0 Turkey 67 2.1 4.2 ― ― 1.3 ― ― ― 4.7 ― 4.9 ①9.3 1.5 6.6 54.5 1.5 Other Middle East or Africa 52 ― ①13.1 ― 4.4 4.3 ― ― ― 3.3 ― 3.3 4.3 1.6 2.7 50.9 ― USA east 109 1.9 1.5 0.6 ― ②19.5 4.2 1.6 1.1 4.2 ― ― 3.2 1.5 1.6 37.6 ― USA west 192 2.4 1.8 ― 0.5 ①12.0 2.5 0.9 1.4 1.8 0.7 ― 1.9 4.6 4.5 48.3 4.2 USA south 27 ― ― ― ― ③12.4 ― ― ― ― ― ― ― ― ― 50.4 2.1 Canada 65 1.8 ― ― ― 3.4 4.3 1.3 1.3 4.0 ― 1.3 3.5 4.8 ― 45.3 2.5 Central/South America or Caribbean 51 2.8 ― 2.0 5.2 3.4 ― 5.2 ― 6.7 ― ― 8.0 3.4 7.2 50.5 2.0 Hawaii (Oahu) 459 3.3 3.6 0.5 1.0 3.6 0.2 1.0 0.3 2.3 ― 1.2 ― 3.7 1.9 43.2 2.6 Hawaii (other than Oahu) 102 5.6 1.9 ― 1.9 1.4 ― ― ― 3.6 ― ― ― 5.6 ― 37.5 5.1 Guam 293 0.7 1.0 1.5 0.7 5.7 ― 0.3 0.8 3.2 0.2 1.0 0.3 5.6 0.9 41.3 6.0 Saipan 64 ― 1.3 ― ― 3.7 ― ― 3.6 4.8 ― ― ― 5.7 1.0 26.7 3.5 South Pacific islands or other islands 57 9.0 ― 1.7 1.0 ― ― ― ― 2.7 ― 1.5 ― 1.5 2.6 19.7 1.1 Shanghai 150 ― 0.4 ― ― ①18.8 ― ― 0.4 2.9 ― 0.9 3.4 ― 1.3 38.8 5.0 Beijing 110 0.5 1.3 0.5 0.5 ①22.5 1.1 0.5 1.0 3.5 0.5 0.5 4.5 2.1 1.3 42.8 2.4 Other China (exc. Hong Kong / Macau) 112 1.5 0.7 ― ― ①9.7 ― 0.5 ― 5.8 ― 0.7 3.6 ― 5.4 54.8 1.8 Hong Kong 182 ― 0.3 ― ― 3.4 ― ― ③6.5 5.2 ― ― 2.9 ― 6.3 55.8 1.7 Macau 71 ― ― ― ― 5.1 2.4 ― ①17.6 6.0 ― ― 0.8 ― 6.8 52.8 1.4 Taiwan 371 ― ― ― ― 2.1 0.2 0.7 0.3 3.8 ― 0.9 5.8 0.2 3.7 55.8 3.8 Korea 891 0.5 0.1 0.3 ― 4.9 0.3 0.5 2.4 2.2 0.1 0.8 1.8 0.6 0.9 59.5 3.0 Singapore 120 ― 3.1 ― 5.2 2.2 ― ― 4.4 5.1 ― 2.0 2.9 ― ― 52.2 2.0 Phuket 26 3.2 2.5 ― ― ― ― ― 3.7 2.5 ― ― ― 3.7 ― 41.2 ― Thai beaches (other than Phuket) 39 2.4 ③6.9 ― ― 6.5 ― ― ― 2.4 ― 2.4 4.9 6.5 ― 40.2 ― Bangkok or other Thai cities 178 1.0 3.6 ― ― 3.9 ― ― 0.5 1.7 ― 0.5 2.4 3.4 0.3 56.6 1.4 Bali 78 1.1 8.8 0.8 1.3 ③14.0 ― ― 0.7 ― 1.1 3.7 ― 1.1 1.9 34.6 3.9 Indonesian cities 14 ③11.9 ― ― ― ②17.6 ― ― ― ― ― ― ― 5.7 4.4 41.3 4.4 Malaysia 74 2.6 6.4 2.0 3.8 1.3 ― ― ― 3.4 0.9 1.3 ③11.0 0.9 2.3 50.5 3.0 Philippines 74 1.9 3.0 ― ― 1.3 ― ― 2.0 1.9 ― ― 1.1 1.3 1.3 58.7 2.4 Vietnam 93 ― 1.2 ― ― 6.2 ― ― ― 1.9 ― 2.7 3.1 0.7 ― 44.1 3.2 Cambodia 45 ― 2.5 ― ― 6.4 ― 1.3 1.8 1.8 ― 3.8 1.3 ― 1.3 44.4 ― Other places in Asia 84 ― 3.2 ― 2.0 4.4 ― ― ― ― ― 3.2 5.6 3.9 3.5 51.0 5.9 Australia 117 1.4 7.7 1.5 0.9 2.1 1.6 ― 2.2 6.8 ― ― 6.2 4.8 ― 37.8 5.4 New Zealand or other Oceania 38 ― 8.8 4.3 ― ― 4.1 ― ― 3.9 ― 3.7 ― 9.4 13.5 36.1 2.7









Sample

9,999

yen or

less

10,000-

19,999

yen

20,000-

29,999

yen

30,000-

39,999

yen

40,000-

49,999

yen

50,000-

79,999

yen

80,000-

99,999

yen

100,000

-

149,999

yen

150,000

-

199,999

yen

200,000

-

249,999

yen

250,000

yen or

more

No

ans.

2012

survey

2011

survey


2012 survey total 4243 1.4 2.5 4.1 5.7 4.9 15.5 6.5 16.6 9.8 8.8 23.3 0.8 19.1 4.1

2011 survey total 4265 1.2 3.1 4.4 7.0 5.2 21.2 6.9 16.8 10.0 6.6 16 .8 0.5 15.0

Sex Male 2111 1.5 2.6 3.9 5.3 4.7 14.8 6.9 16.7 9.8 9.4 23.6 0.9 20.0 16.2 3.8

Female 2132 1.3 2.4 4.4 6.2 5.2 16.2 6.1 16.5 9.9 8.1 23.1 0.6 18.2 13.8 4.4

Male 18-29 yrs 265 1.9 2.2 2.8 5.4 6.3 15.8 6.7 21.2 8.4 8.6 20.1 0.6 16.9 14.0 2.9

Male 30-39 yrs 419 1.2 2.3 3.3 5.5 3.9 15.5 8.6 17.0 8.2 9.6 23.1 1.8 17.9 16.1 1.8

Male 40-49 yrs 518 1.1 2.2 2.9 5.0 2.8 12.8 6.6 18.2 10.1 11.2 26.6 0.6 22.8 18.4 4.4

Male 50 yrs or older 909 1.7 3.0 4.9 5.3 5.7 15.3 6.4 14.4 10.8 8.5 23.1 0.8 20.4 15.8 4.6

Female 18-29 yrs 542 1.5 1.9 4.7 6.0 4.1 19.1 6.4 15.8 9.4 9.6 21.4 0.2 17.8 11.6 6.2

Female 30-39 yrs 484 1.6 3.1 4.7 4.5 5.6 13.4 7.3 16.0 10.1 8.0 24.7 0.9 19.3 14.3 5.0

Female 40-49 yrs 361 0.9 2.3 3.5 4.6 5.5 15.8 6.2 14.7 10.6 8.5 27.4 ― 21.0 15.1 5.9

Female 50 yrs or older 745 1.1 2.5 4.4 8.2 5.5 16.1 5.1 18.2 9.7 7.0 21.1 1.1 16.4 14.4 2.0

Kanto 2589 1.3 2.6 3.7 5.4 4.9 15.2 6.5 16.8 9.8 9.3 23.8 0.8 19.3 15.2 4.1

Kansai 1059 1.3 2.1 4.7 6.3 6.1 15.0 7.0 16.3 10.1 6.9 23.5 0.8 19.2 14.2 5.0

Tokai 596 1.9 3.0 4.8 6.3 2.9 17.6 6.0 16.2 9.5 9.9 21.1 0.8 18.2 15.1 3.1

Worker (child 7 yrs and over) 1591 0.8 2.7 3.8 6.6 5.1 16.0 6.7 15.7 10.3 7.7 23.8 0.9 19.7 16.6 3.1

Worker (child 2-6 yrs) 181 1.0 1.3 1.5 3.6 1.9 11.1 4.7 19.0 13.7 10.7 31.2 0.5 26.6 25.1 1.5

Worker (child 1 yr and under) 99 ― ― 4.1 3.1 1.7 8 .3 3.4 21.0 12.6 13.5 32.4 ― 24.4 20.2 4.2

Worker (married, no children) 960 1.3 1.9 4.0 4.2 5.0 14.4 6.0 16.2 8.5 10.1 27.2 1.2 21.1 15.9 5.2

Worker (unmarried) 1224 2.1 3.1 5.1 6.4 5.1 16.9 7.0 16.8 9.9 8.4 18.6 0.5 15.6 10.8 4.8

Unmarried male 643 2.1 3.5 3.6 6.5 5.5 16.3 7.6 17.8 8.7 9.5 18 .2 0.6 16.0 12.8 3.2

Unmarried female 20s/30s 578 2.1 2.4 5.7 6.5 5.5 18.6 7.5 16.3 9.3 7.5 18 .1 0.5 15.4 9.7 5.7

Unmarried female 40s and over 185 2.9 3.6 6.8 4.2 3.9 12.8 4.7 18.1 13.3 8.7 21.0 ― 15.4 8.6 6.8

Student 188 2.5 2.6 3.8 5.6 6.4 16.2 8.3 19.9 7.5 9.2 17 .9 ― 16.2 11.6 4.6

UK 122 ― ― 0.8 2.5 4.4 12.4 2.0 14.2 11.2 12.1 39.6 0.7 27.1 20.4 6.7

France 215 0.8 ― 1.5 4.7 2.2 11.2 2.6 20.7 5.6 7.3 43.4 ― 29.2 22.0 7.2

Germany 112 ― 1.4 1.5 6.0 4.8 11.7 1 .4 13.0 8.6 15.0 36.6 ― 26.2 19.1 7.1

Spain 90 ― 3.5 5.7 2.8 1.9 14.3 2.5 10 .0 11.9 10.6 36.8 ― 24.4 18.0 6.4

Italy 170 ― ― 1.8 1.1 3.5 14.3 8.3 15.4 7.5 11.2 36.8 ― 26.0 18.4 7.6

Other nations in west Europe 129 ― 2.6 4.2 4.1 1.7 13.0 3.5 14.6 10.6 11.5 32.7 1.3 25.0 16.9 8.1

Other places in Europe 143 1.4 3.1 7.2 6.9 3.2 8 .8 7.9 11 .6 8.9 12.9 28.1 ― 17.8 14.0 3.8

Turkey 57 3.0 6.4 ― 3.2 1.5 8 .1 1 .0 13.2 13.5 8.6 39.9 1.7 23.9 22.3 1.6

Other Middle East or Africa 45 1.9 10.1 6.3 7.3 5.4 7 .1 4.6 7 .1 3 .7 12.3 34.3 ― 22.9 12.3 10.6

USA east 92 2.2 ― ― ― 1.5 5 .7 3.5 14.7 8.9 17.5 46.0 ― 26.4 24.5 1.9

USA west 155 0.7 0.7 2.1 2.8 1.4 6 .2 2.0 10 .1 10.8 17.3 45.5 0.4 30.1 22.1 8.0

USA south 20 ― ― ― 7.0 ― 4.2 ― 25.4 13.2 4.7 45.6 ― 40.6 25.0 15.6

Canada 58 1.1 ― 4.8 4.2 ― 14.4 4.2 16.1 4 .4 6.1 44.7 ― 35.7 14.8 20.9

Central/South America or Caribbean 44 1.9 ― 1.8 13.8 ― 5 .3 6.2 11.8 15.2 ― 44.1 ― 25.5 17.1 8.4

Hawaii (Oahu) 392 0.6 ― 0.4 1.1 2.0 5 .9 5.0 13.4 9.1 13.7 48.2 0.5 34.9 26.1 8.8

Hawaii (other than Oahu) 78 0.7 ― 0.8 1.1 0.8 3 .6 4.8 13.7 12.1 17.5 44.7 ― 37.1 29.3 7.8

Guam 238 0.3 1.7 2.2 2.7 4.0 14.4 7.0 24.1 10.0 8.8 24.3 0.6 20.0 17.1 2.9

Saipan 53 ― ― 3.3 3.9 6.0 14.1 7.9 18.1 19.4 2 .8 23.0 1.6 17.1 12.6 4.5

South Pacific islands or other islands 52 2.0 3.2 10.9 4.3 3.1 10.9 2.7 14.1 8.8 15.0 25.0 ― 22.4 16.5 5.9

Shanghai 122 3.0 5.2 6.5 12.0 5.5 29.4 10.4 10 .9 6.1 2 .8 7 .5 0.7 9.3 8.0 1.3

Beijing 94 10.0 7.7 8.0 13.5 9.3 16.1 5.9 14.1 2 .6 3 .7 9 .1 ― 9.2 7.5 1.7

Other China (exc. Hong Kong / Macau) 88 10.0 3.6 9.8 6.3 9.6 22.9 5.2 12.8 5.1 6.4 7 .4 0.9 9.6 9.1 0.5

Hong Kong 156 2.4 1.8 5.4 6.5 5.3 16.8 8.2 24.0 8.7 5.6 15 .3 ― 14.3 12.6 1.7

Macau 58 1.1 3.1 2.4 9.5 5.5 14.5 3.9 25.2 12.5 12.5 9 .8 ― 13.7 10.5 3.2

Taiwan 309 1.3 6.2 8.0 10.4 9.7 22.3 8.0 19.7 7.8 2 .2 3 .4 1.1 8.8 7.3 1.5

Korea 708 0.5 2.9 3.5 8.4 6.5 23.6 11.9 20.1 9.3 5.8 6 .5 1.1 10.7 9.4 1.3

Singapore 105 1.6 0.5 8.9 5.9 4.5 16.1 5.7 17.1 14.1 9.2 15 .5 0.8 18.1 16.8 1.3

Phuket 24 ― ― 3.6 7.8 25.0 ― ― 14.0 18.3 4.0 23.8 3.5 39.6 11.4 28.2

Thai beaches (other than Phuket) 34 5.1 ― 5.5 1.9 1.7 13.0 ― 17.5 23.3 16.7 12 .8 2.5 16.3 18.5 ▲ 2.2

Bangkok or other Thai cities 151 0.6 3.9 4.2 4.1 8.8 18.6 3.4 22.0 9.9 7.9 14 .3 2.3 16.9 12.3 4.6

Bali 64 2.7 ― 7.2 8.8 6.4 22.0 3.8 13.0 14.9 9.1 10 .6 1.5 15.2 12.6 2.6

Indonesian cities 13 ― ― 21.7 6.5 13.7 21.2 6.5 6.5 5.1 18.8 ― ― 8.9 9.7 ▲ 0.8

Malaysia 65 ― 4.9 6.1 10.2 4.7 6 .7 12.3 16.6 12.8 9.6 16 .1 ― 13.9 9.3 4.6

Philippines 63 ― 1.6 1.3 5.0 5.2 10.8 11.1 16.7 15.2 15.6 12 .9 4.5 15.7 14.6 1.1

Vietnam 78 4.3 3.8 9.0 9.1 10.8 22.9 9.7 6 .5 7.0 8.7 7 .1 1.1 9.3 7.9 1.4

Cambodia 39 ― 4.7 14.9 8.4 4.0 25.8 4.0 12.8 11.4 7.6 6 .4 ― 9.5 12.4 ▲ 2.9

Other places in Asia 64 ― 5.4 4.5 8.4 0.9 27.9 2.5 19.3 9.1 8.2 12 .5 1.3 13.9 11.6 2.3

Australia 97 ― ― 3.1 2.8 0.6 7 .1 6.1 16.6 8.7 14.6 38.8 1.7 29.7 15.2 14.5

New Zealand or other Oceania 31 ― 5.5 ― ― ― 13.6 3.2 8 .2 16.0 ― 53.6 ― 31.7 17.1 14.6

Long distance 1276 0.8 1.7 3.1 3.9 2.8 10.8 4.1 13.4 9.7 11.0 38.2 0.3 25.9 18.3 7.6

Medium distance 1200 1.1 1.8 4.2 4.3 4.2 12.5 4.9 15.1 11.2 11.1 28.6 1.0 23.2 18.0 5.2

Short distance 1808 1.9 3.5 4.9 7.9 6.9 20.8 9.2 19.7 9.0 5.7 9 .7 0.9 11.8 10.4 1.4



† The average was tabulated without "No ans."


† Reference data for the entire 2011 study

† "Total amount" includes expenses used locally for things other than "shopping," "meals," and "sightseeing and activities"

Distance of

the last

destination

Average (in 10s of 1000s of yen)

Sex & age

Area of

residence

Life

stage

Last

destination

(middle

classification)

0

5

10

15

20

25

2012 survey total

2011 survey total

（％）

38

9. Amount of Money Used at Destinations1) Total

●In terms of the total amount of money used at the destination, the average was 191,000

yen. The highest average amount was yielded by "Hawaii (other than Oahu)": 371,000 yen.

▽A look at the total amount of money used at the destination shows that the dominant range was "250,000 yen or

more": 23%. The response "100,000-149,999 yen" was given by 17%, while "50,000-99,999 yen" was given by

16%. The average was 191,000 yen.

▽A breakdown by sex and age shows that the highest average amount was given by "male 40-49 yrs": 228,000 yen.

▽A breakdown by life stage shows that the highest average amount was yielded by "worker (child 2-6 yrs)": 266,000

yen.

▽A breakdown by last destination shows that the highest average amount was yielded by "Hawaii (Oahu)" (371,000

yen), while the lowest was given for "Taiwan" (88,000 yen).

■Total amount used at destinations (Those involved in considering travel plans/Single answer)



Sample

4,999 yen

or less

5,000-

9,999 yen

10,000-

19,999

yen

20,000-

29,999

yen

30,000-

49,999

yen

50,000-

99,999

yen

100,000

yen or

more

No ans.2012

survey

2011

survey


2012 survey total 4243 4.8 7.8 19.3 15.5 17.0 18.1 16.2 1.1 5.6 0.0

2011 survey total 4265 4.4 7.3 17.9 17.2 16.4 18.9 17.1 0.9 5.6

Sex Male 2111 6.1 8.5 20.5 15.4 15.9 16.8 15.6 1.2 5.6 5.3 0.3

Female 2132 3.6 7.2 18.2 15.6 18.2 19.4 16.9 1.0 5.7 5.8 ▲ 0.1

Male 18-29 yrs 265 8.4 10.6 27.2 17.1 15.6 10 .8 9 .7 0.6 3.6 3.8 ▲ 0.2

Male 30-39 yrs 419 6.1 8.2 20.9 16.4 14.9 15.7 15.7 2.2 4.5 5.4 ▲ 0.9

Male 40-49 yrs 518 7.2 9.2 19.3 11.6 16.1 18.5 17.2 0.9 6.7 6.0 0.7

Male 50 yrs or older 909 4.7 7.6 19.1 16.7 16.3 18.2 16.3 1.1 5.9 5.3 0.6

Female 18-29 yrs 542 4.3 8.6 17.8 18.4 18.0 17.3 15.2 0.4 5.1 4.9 0.2

Female 30-39 yrs 484 4.2 7.3 17.8 15.2 17.4 20.6 16.6 1.0 6.1 6.1 0.0

Female 40-49 yrs 361 3.2 6.7 17.9 16.6 17.0 18.4 20.0 0.2 6.1 6.2 ▲ 0.1

Female 50 yrs or older 745 2.8 6.3 18.8 13.5 19.4 20.7 16.9 1.7 5.6 6.1 ▲ 0.5

Kanto 2589 5.2 8.0 20.1 14.8 17.2 17.4 16.3 1.0 5.6 5.4 0.2

Kansai 1059 4.3 7.7 16.4 17.1 17.5 20.0 16.2 0.8 5.6 5.7 ▲ 0.1

Tokai 596 4.1 7.0 21.4 15.9 15.3 18.1 16.3 1.8 5.7 6.0 ▲ 0.3

Worker (child 7 yrs and over) 1591 2.7 6.3 17.7 13.8 18.4 20.1 19.5 1.4 6.4 6.4 0.0

Worker (child 2-6 yrs) 181 3.4 5.7 15.4 11.7 18.4 21.7 23.2 0.5 8.8 9.5 ▲ 0.7

Worker (child 1 yr and under) 99 0.8 2 .7 13 .0 13.8 17.2 31.6 20.8 ― 6.8 8.3 ▲ 1.5

Worker (married, no children) 960 4.6 7.7 17.3 16.1 16.0 19.0 18.0 1.3 6.1 6.1 0.0

Worker (unmarried) 1224 7.9 10.4 23.1 16.5 16.2 14.2 10 .8 0.8 4.0 3.8 0.2

Unmarried male 643 10.4 12.7 26.5 16.0 13.5 12 .1 7 .8 1.0 3.4 3.5 ▲ 0.1

Unmarried female 20s/30s 578 5.7 8.2 20.9 19.2 17.8 15.4 12.1 0.6 4.4 4.1 0.3

Unmarried female 40s and over 185 5.8 8.8 21.0 19.3 17.6 15.6 11.8 ― 4.1 3.0 1.1

Student 188 7.4 9.5 25.6 25.1 14.5 12 .4 5 .4 ― 3.1 2.9 0.2

UK 122 0.7 0 .5 17.1 12.8 19.1 20.1 29.0 0.7 7.3 5.9 1.4

France 215 1.8 3.1 11 .6 16.5 17.2 22.9 27.1 ― 9.0 7.6 1.4

Germany 112 1.6 5.6 16.7 20.1 11 .5 23.0 20.6 0.9 5.4 5.4 0.0

Spain 90 2.6 1 .6 17.4 12.8 14.8 28.0 22.9 ― 6.3 5.3 1.0

Italy 170 0.8 4.5 7 .4 12.5 21.5 26.9 26.5 ― 8.1 8.5 ▲ 0.4

Other nations in west Europe 129 1.2 6.7 16.3 16.0 17.4 22.3 16.3 3.8 5.1 5.0 0.1

Other places in Europe 143 3.4 5.1 25.8 15.7 16.5 24.7 8 .8 ― 3.9 4.3 ▲ 0.4

Turkey 57 7.4 7.1 18.2 5 .2 15.4 17.0 28.1 1.7 10.5 16.0 ▲ 5.5

Other Middle East or Africa 45 4.2 10.8 31.9 22.8 6 .4 14.8 6 .0 3.2 2.6 4.7 ▲ 2.1

USA east 92 4.0 3.0 11 .5 13.9 19.1 24.8 23.7 ― 5.5 7.1 ▲ 1.6

USA west 155 1.4 3.7 13 .1 9 .6 16.8 20.8 34.3 0.4 8.3 7.2 1.1

USA south 20 ― 15.4 ― 6.0 27.6 42.5 8.5 ― 5.8 5.2 0.6

Canada 58 7.5 3.0 7 .5 10.9 21.1 27.9 22.2 ― 8.7 4.7 4.0

Central/South America or Caribbean 44 1.9 ― 25.9 13.6 19.4 24.6 14.7 ― 4.4 3.8 0.6

Hawaii (Oahu) 392 2.7 1 .8 4 .5 9 .3 14.2 25.6 41.4 0.5 13.1 11.4 1.7

Hawaii (other than Oahu) 78 1.8 3.0 7 .9 7 .7 20.9 26.9 31.8 ― 14.6 11.8 2.8

Guam 238 0.8 5.5 11 .9 12.1 22.2 24.5 22.4 0.6 7.2 7.5 ▲ 0.3

Saipan 53 1.9 13.2 25.2 19.4 14.3 9 .3 15.1 1.6 4.9 5.2 ▲ 0.3

South Pacific islands or other islands 52 11.0 19.3 18.0 12.8 10 .0 19.2 9 .7 ― 3.1 4.8 ▲ 1.7

Shanghai 122 14.2 9.8 33.9 17.2 14.1 5 .4 4 .8 0.7 2.9 2.4 0.5

Beijing 94 14.6 22.5 27.3 16.7 8 .5 3 .5 5 .9 0.9 2.8 4.2 ▲ 1.4

Other China (exc. Hong Kong / Macau) 88 13.1 10.7 29.0 19.1 14.1 6 .6 6 .4 0.9 3.3 2.8 0.5

Hong Kong 156 7.0 10.7 19.7 17.1 13.8 16.5 15.2 ― 5.6 5.5 0.1

Macau 58 7.8 7.3 14 .1 28.0 8 .2 24.8 9 .7 ― 4.1 2.7 1.4

Taiwan 309 6.5 16.0 30.9 16.4 15.7 7 .3 5 .4 1.9 2.8 2.9 ▲ 0.1

Korea 708 4.0 6.7 17.8 19.0 20.2 18.2 12.9 1.2 4.5 4.7 ▲ 0.2

Singapore 105 3.8 13.4 30.1 12.9 12.8 15.2 11 .0 0.8 3.9 5.9 ▲ 2.0

Phuket 24 7.3 10.6 35.8 3.5 13.3 6.9 19.2 3.5 14.5 1.9 12.6

Thai beaches (other than Phuket) 34 9.9 8.7 19.3 17.8 23.6 13.5 4 .7 2.5 2.8 4.0 ▲ 1.2

Bangkok or other Thai cities 151 8.6 11.9 29.3 17.3 15.0 11 .5 4 .1 2.3 4.1 2.3 1.8

Bali 64 5.6 8.3 27.3 17.0 19.7 12 .4 8 .2 1.5 3.4 3.1 0.3

Indonesian cities 13 ― 23.2 24.7 14.6 37.5 ― ― ― 1.9 3.4 ▲ 1.5

Malaysia 65 7.5 9.7 37.1 17.0 19.3 5 .5 3 .9 ― 2.2 2.3 ▲ 0.1

Philippines 63 10.0 6.1 20.2 23.8 16.5 12 .3 3 .6 7.5 2.8 2.8 0.0

Vietnam 78 10.1 12.3 30.7 21.6 15.9 8 .2 ― 1.1 1.9 2.1 ▲ 0.2

Cambodia 39 20.2 15.7 24.5 12.2 20.3 7 .2 ― ― 1.7 2.7 ▲ 1.0

Other places in Asia 64 3.7 10.9 33.1 24.7 12.6 8 .8 2 .7 3.5 2.2 2.4 ▲ 0.2

Australia 97 1.8 7.5 13 .7 19.0 18.9 19.2 17.3 2.6 5.2 4.2 1.0

New Zealand or other Oceania 31 ― ― 29.2 16.5 16.2 26.4 11.7 ― 4.4 3.2 1.2

Long distance 1276 2.5 4.4 16.0 14.1 17.6 23.5 21.1 0.8 6.7 6.4 0.3

Medium distance 1200 5.4 8.2 19.5 14.2 15.2 17.7 18.6 1.2 6.6 6.3 0.3

Short distance 1808 6.0 9.8 21.8 17.3 17.8 14.7 11.4 1.2 4.2 4.5 ▲ 0.3







Last

destination

(middle

classification)

Distance of

the last

destination


Sex & age

Area of

residence

Life

stage

0

5

10

15

20

25

30

2012 survey total

2011 survey total

（％）

39

●In terms of the amount of money used for shopping at destinations, the average was

56,000 yen. The average was highest among "Hawaii (other than Oahu)" visitors:

146,000 yen.

▽Given as the amounts of money used for shopping at destination were "10,000-19,999 yen" (19%), and "50,000-

99,999 yen" (18%). The average amount was 56,000 yen.

▽A breakdown by life stage shows that the average amount was highest for "worker (child 2-6 yrs)" : 88,000 yen.

▽A breakdown by last destination shows that average amount was highest in "Hawaii (other than Oahu)": 146,000

yen. This was followed by "Hawaii (Oahu)" (131,000 yen) and "Turkey" (105,000 yen).

■Amount of money used for shopping at destination (Those involved in considering travel plans/Single answer)

9. Amount of Money Used at Destinations2) Shopping costs



Sample

4,999 yen

or less

5,000-

9,999 yen

10,000-

19,999

yen

20,000-

29,999

yen

30,000-

49,999

yen

50,000-

99,999

yen

100,000

yen or

more

No ans.2012

survey

2011

survey


2012 survey total 4243 9.8 11.7 27.4 19.5 15.6 10.9 3.9 1.2 2.4 ▲ 0.2

2011 survey total 4265 10.0 10.4 26.6 18.5 16.7 12.2 4.8 0.9 2.6

Sex Male 2111 7.6 9.6 26.5 20.4 17.2 12.8 4.6 1.4 2.7 2.9 ▲ 0.2

Female 2132 11.9 13.8 28.4 18.7 14.0 9.1 3.1 1.1 2.2 2.3 ▲ 0.1

Male 18-29 yrs 265 6.9 12.1 33.5 19.2 15.1 10.2 2.4 0.6 2.2 2.5 ▲ 0.3

Male 30-39 yrs 419 6.8 8.6 28.4 21.3 18.0 12.7 2.2 2.0 2.4 2.6 ▲ 0.2

Male 40-49 yrs 518 5.5 8.1 24.2 22.0 18.7 14.1 6.6 0.7 2.9 3.2 ▲ 0.3

Male 50 yrs or older 909 9.3 10.2 24.8 19.3 16.5 12.9 5.3 1.7 2.8 3.1 ▲ 0.3

Female 18-29 yrs 542 11.8 17.8 30.2 18.0 10 .1 8.8 2.8 0.4 2.0 2.0 0.0

Female 30-39 yrs 484 9.9 13.8 25.8 20.4 16.7 9.6 2.8 1.0 2.2 2.2 0.0

Female 40-49 yrs 361 8.0 9.9 26.9 18.8 18.6 12.7 4.8 0.4 2.7 2.6 0.1


Kanto 2589 8.9 10.6 27.3 19.7 16.3 11.6 4.5 1.1 2.5 2.7 ▲ 0.2

Kansai 1059 10.6 13.4 27.7 19.7 15.0 9.6 3.0 1.0 2.3 2.5 ▲ 0.2

Tokai 596 12.1 13.5 27.4 18.5 13.3 10.6 2.6 1.9 2.1 2.4 ▲ 0.3

Worker (child 7 yrs and over) 1591 10.0 10.5 26.6 18.7 15.3 12.1 5.1 1.8 2.7 2.9 ▲ 0.2

Worker (child 2-6 yrs) 181 5.8 6 .0 18 .4 23.6 21.6 19.5 4.6 0.5 3.1 3.8 ▲ 0.7

Worker (child 1 yr and under) 99 2 .9 4 .8 16 .6 26.0 25.3 19.8 4.6 ― 3.2 3.5 ▲ 0.3

Worker (married, no children) 960 9.1 8.2 26.0 20.5 18.2 12.7 3.9 1.3 2.6 2.9 ▲ 0.3

Worker (unmarried) 1224 10.6 16.4 31.4 18.8 12.9 7.0 2.1 0.8 1.9 1.8 0.1

Unmarried male 643 8.3 13.7 32.0 19.7 14.4 8.3 2.6 0.9 2.1 2.2 ▲ 0.1

Unmarried female 20s/30s 578 13.5 21.1 31.3 17.3 9 .5 5 .1 1.6 0.6 1.6 1.6 0.0

Unmarried female 40s and over 185 12.2 14.8 28.3 20.3 15.5 6.1 2.8 ― 2.0 1.4 0.6

Student 188 13.3 19.5 30.2 18.7 10 .5 5 .0 2.8 ― 1.9 2.1 ▲ 0.2

UK 122 5.2 3 .5 25.6 18.5 20.4 18.0 8.1 0.7 3.3 3.5 ▲ 0.2

France 215 3 .8 6 .2 22 .0 21.7 24.7 14.1 7.5 ― 3.3 3.8 ▲ 0.5

Germany 112 8.5 12.2 24.4 14 .1 17.4 17.2 5.3 0.9 2.8 3.0 ▲ 0.2

Spain 90 7.7 14.5 23.3 17.6 13.8 17.3 5.7 ― 2.7 3.4 ▲ 0.7

Italy 170 6.0 8.6 22 .4 21.2 20.7 15.1 4.9 1.0 2.9 2.8 0.1

Other nations in west Europe 129 10.6 8.3 23.1 13 .2 17.7 16.4 7.0 3.8 3.1 2.7 0.4

Other places in Europe 143 13.4 9.9 23.3 17.7 22.8 10.6 1.3 1.0 2.1 2.6 ▲ 0.5

Turkey 57 22.1 14.9 27.1 11 .6 15.0 4 .8 3.0 1.7 1.7 1.3 0.4

Other Middle East or Africa 45 22.6 15.4 28.3 10 .1 7 .0 4 .0 5.7 7.0 1.7 1.6 0.1

USA east 92 4 .6 3 .4 12 .7 27.0 31.4 16.9 4.0 ― 3.1 4.0 ▲ 0.9

USA west 155 5.3 6 .2 16 .1 18.3 15.3 26.9 11.5 0.4 4.1 4.0 0.1

USA south 20 11.1 4.2 23.8 12.0 23.3 17.2 8.5 ― 5.7 4.1 1.6

Canada 58 14.2 5 .1 26.1 10 .1 25.4 13.3 5.8 ― 3.0 3.6 ▲ 0.6

Central/South America or Caribbean 44 8.7 5 .2 35.8 23.5 14.7 6.4 5.8 ― 2.5 3.3 ▲ 0.8

Hawaii (Oahu) 392 1 .2 1 .5 13 .9 18.5 24.7 25.0 14.7 0.5 4.6 4.3 0.3

Hawaii (other than Oahu) 78 1 .8 0 .7 16 .4 23.1 28.7 17.7 11.5 ― 4.0 4.3 ▲ 0.3

Guam 238 2 .0 8.2 25.8 26.1 22.4 12.2 2.8 0.6 2.6 3.2 ▲ 0.6

Saipan 53 9.0 3 .9 30.9 26.0 21.5 7.2 ― 1.6 2.0 2.5 ▲ 0.5

South Pacific islands or other islands 52 14.8 9.5 25.2 8 .1 17.3 18.6 6.5 ― 2.9 3.1 ▲ 0.2

Shanghai 122 26.7 9.5 32.6 13 .5 11.1 3 .2 1.3 2.1 1.4 1.7 ▲ 0.3

Beijing 94 30.4 21.9 25.8 10 .3 7 .5 2 .2 ― 1.9 1.0 1.0 0.0

Other China (exc. Hong Kong / Macau) 88 26.6 13.4 30.5 19.7 5 .1 3 .8 ― 0.9 1.2 1.4 ▲ 0.2

Hong Kong 156 8.5 15.2 26.3 26.5 15.3 6.1 2.0 ― 2.1 2.2 ▲ 0.1

Macau 58 10.1 18.7 25.6 28.3 9 .3 8.0 ― ― 1.7 1.8 ▲ 0.1

Taiwan 309 11.6 20.4 34.4 22.3 6 .1 3 .2 0.8 1.1 1.5 1.4 0.1

Korea 708 7.2 17.7 41.8 20.0 9 .1 2 .6 0.3 1.2 1.5 1.6 ▲ 0.1

Singapore 105 12.5 9.5 22 .0 29.9 10.9 12.3 2.3 0.8 2.3 2.7 ▲ 0.4

Phuket 24 4.0 15.2 20.5 15.1 25.5 8.7 7.6 3.5 3.2 2.2 1.0

Thai beaches (other than Phuket) 34 3 .0 16.6 12 .9 23.0 21.2 18.8 1.9 2.5 3.0 2.6 0.4

Bangkok or other Thai cities 151 7.9 19.7 26.4 20.9 11.8 9.8 1.2 2.3 2.0 2.5 ▲ 0.5

Bali 64 14.7 13.9 33.8 13 .8 11.2 9.6 1.5 1.5 1.8 2.1 ▲ 0.3

Indonesian cities 13 18.8 28.3 40.0 13.0 ― ― ― ― 0.9 1.4 ▲ 0.5

Malaysia 65 13.3 3 .6 27.4 25.3 16.7 9.1 3.6 1.0 2.6 2.0 0.6

Philippines 63 2 .5 6 .6 30.3 18.4 17.8 18.6 1.3 4.5 2.6 2.7 ▲ 0.1

Vietnam 78 26.4 21.4 31.3 12 .8 2 .9 4 .1 ― 1.1 1.1 1.4 ▲ 0.3

Cambodia 39 42.6 16.0 22.5 10 .5 2 .6 5 .8 ― ― 1.0 1.0 0.0

Other places in Asia 64 21.2 12.8 32.7 17.3 5 .9 4 .0 ― 6.1 1.3 1.6 ▲ 0.3

Australia 97 4 .5 6 .1 13 .9 19.4 17.4 25.7 10.4 2.6 4.2 3.2 1.0

New Zealand or other Oceania 31 2 .7 15.6 13 .6 21.3 26.8 9.1 10.9 ― 3.9 4.4 ▲ 0.5

Long distance 1276 9.0 8.4 22.5 18.1 20.3 14.9 5.6 1.1 2.9 3.1 ▲ 0.2

Medium distance 1200 8.9 9.0 21 .6 19.4 17.2 15.7 6.8 1.4 3.1 3.1 0.0

Short distance 1808 10.8 15.7 34.4 20.7 11.2 5 .2 0.8 1.1 1.7 1.9 ▲ 0.2







Last

destination

(middle

classification)

Distance of

the last

destination


Sex & age

Area of

residence

Life

stage

0

5

10

15

20

25

30

2012 survey total

2011 survey total

（％）

40

●In terms of the amount of money used for meal costs at destination, the average was

24,000 yen. The highest average was given by "Hawaii (Oahu)" visitors: 46,000 yen.

▽Given as the amounts of money used for meal costs at destination were "10,000-19,999 yen" (27%), "20,000-

29,999 yen" (20%), and "30,000-49,999 yen" (16%). The average amount was 24,000 yen.

▽A breakdown by sex and age shows that among both males and females in their 40s the average amount was

highest.

▽A breakdown by last destination shows that average amount was highest in "Hawaii (Oahu)": 46,000 yen. This

was followed by "Australia" (42,000 yen), "USA west" (41,000 yen), and "Hawaii (other than Oahu)" (40,000 yen).

■Amount of money used for meal costs at destination (Those involved in considering travel plans/Single answer)

9. Amount of Money Used at Destinations3) Meal costs



Sample

4,999 yen

or less

5,000-

9,999 yen

10,000-

19,999

yen

20,000-

29,999

yen

30,000-

49,999

yen

50,000-

99,999

yen

100,000

yen or

more

No ans.2012

survey

2011

survey


2012 survey total 4243 20.4 8.5 22.4 15.8 13.9 11.2 6.2 1.6 2.6 ▲ 0.1

2011 survey total 4265 20.8 8.6 21.0 15.5 13.9 12.7 6.4 1.1 2.7

Sex Male 2111 16.4 7.3 21.6 16.0 15.5 12.9 8.4 1.8 3.0 3.2 ▲ 0.2

Female 2132 24.2 9.6 23.3 15.5 12.4 9.4 4.0 1.4 2.1 2.2 ▲ 0.1

Male 18-29 yrs 265 11 .7 7.6 27.0 18.4 18.4 11.7 4.5 0.9 2.6 3.3 ▲ 0.7

Male 30-39 yrs 419 12 .3 7.8 24.3 18.0 17.4 11.2 6.7 2.3 2.8 3.4 ▲ 0.6

Male 40-49 yrs 518 15.8 6.6 17 .4 17.1 16.3 14.5 11.2 1.1 3.4 3.5 ▲ 0.1

Male 50 yrs or older 909 20.1 7.4 21.2 13.8 13.3 13.3 8.7 2.3 2.9 3.0 ▲ 0.1

Female 18-29 yrs 542 25.1 9.2 24.2 15.0 12.2 9.2 3.6 1.5 2.1 2.0 0.1

Female 30-39 yrs 484 24.9 9.6 23.7 16.0 12.2 8.5 4.0 1.0 2.1 2.1 0.0

Female 40-49 yrs 361 22.7 9.0 20.7 18.4 13.6 9.7 5.3 0.5 2.4 2.2 0.2


Kanto 2589 19.0 8.6 22.3 16.8 13.9 11.3 6.6 1.5 2.6 2.7 ▲ 0.1

Kansai 1059 21.8 8.2 22.5 14.2 14.5 11.6 5.7 1.5 2.6 2.6 0.0

Tokai 596 23.6 8.4 22.8 14.0 13.2 10.0 5.4 2.5 2.3 2.5 ▲ 0.2

Worker (child 7 yrs and over) 1591 21.4 8.5 20.5 15.1 13.2 12.0 7.1 2.2 2.7 2.9 ▲ 0.2

Worker (child 2-6 yrs) 181 14 .7 5.4 25.7 14.4 16.9 12.0 10.5 0.5 3.2 3.9 ▲ 0.7

Worker (child 1 yr and under) 99 13 .1 6.7 27.6 13.8 15.5 18.7 4.6 ― 2.8 3.0 ▲ 0.2

Worker (married, no children) 960 19.8 7.9 20.6 17.0 13.7 12.6 7.1 1.3 2.7 2.6 0.1

Worker (unmarried) 1224 20.6 9.3 25.3 16.0 14.5 8.3 4.4 1.6 2.2 2.2 0.0

Unmarried male 643 13 .9 8.9 24.0 18.0 16.6 10.5 6.7 1.4 2.7 3.1 ▲ 0.4

Unmarried female 20s/30s 578 27.5 10.2 25.6 14.7 11.5 6.4 2.3 1.8 1.8 1.7 0.1

Unmarried female 40s and over 185 23.8 8.2 27.3 13.2 16.0 9.8 1.4 0.3 1.8 1.6 0.2

Student 188 22.3 9.4 23.6 16.4 13.8 10.9 3.0 0.5 2.4 2.6 ▲ 0.2

UK 122 9 .1 2 .0 14 .8 15.3 18.9 23.8 15.3 0.7 4.4 3.2 1.2

France 215 11 .2 8.0 18.9 19.4 23.2 10.0 8.6 0.8 3.1 3.3 ▲ 0.2

Germany 112 23.2 6.7 15 .4 12.0 14.4 18.1 9.3 0.9 3.2 3.1 0.1

Spain 90 15.5 4.8 15 .3 14.9 17.5 22.5 7.9 1.6 3.6 3.2 0.4

Italy 170 18.8 5.7 18.3 14.1 20.0 16.5 6.6 ― 2.9 2.6 0.3

Other nations in west Europe 129 14 .7 6.6 12 .1 17.2 15.8 18.2 11.5 3.8 3.6 2.9 0.7

Other places in Europe 143 24.4 5.7 16 .5 15.0 20.5 13.3 3.6 1.0 2.5 2.5 0.0

Turkey 57 40.3 6.0 13 .5 7 .8 19.4 8.3 3.0 1.7 2.0 2.3 ▲ 0.3

Other Middle East or Africa 45 30.3 7.7 14 .5 14.9 17.9 3 .4 7.4 3.8 2.5 2.8 ▲ 0.3

USA east 92 10 .9 2 .0 14 .0 11.4 23.0 26.0 12.7 ― 4.2 4.5 ▲ 0.3

USA west 155 14 .0 6.5 10 .8 13.2 17.6 21.9 15.5 0.4 4.5 4.9 ▲ 0.4

USA south 20 11.1 4.2 10.1 24.5 11.3 21.0 17.8 ― 5.5 6.4 ▲ 0.9

Canada 58 17.3 4.1 13 .4 14.5 16.9 26.3 7.4 ― 4.1 3.0 1.1

Central/South America or Caribbean 44 24.0 1 .8 9 .9 17.2 15.3 16.8 15.0 ― 4.4 4.7 ▲ 0.3

Hawaii (Oahu) 392 10 .9 4.2 18.8 18.9 16.9 18.0 11.6 0.7 3.6 3.6 0.0

Hawaii (other than Oahu) 78 9 .4 3 .5 5 .2 20.7 19.2 19.6 22.5 ― 5.4 4.8 0.6

Guam 238 17.5 8.1 24.5 18.3 13.0 11.0 5.8 1.7 2.5 3.0 ▲ 0.5

Saipan 53 10 .3 3 .3 22.1 20.8 21.9 10.9 9.2 1.6 3.2 2.8 0.4

South Pacific islands or other islands 52 7 .9 6.9 14 .3 15.7 16.6 23.2 15.5 ― 4.1 4.3 ▲ 0.2

Shanghai 122 15.6 16.0 30.1 20.2 11.1 3 .8 2.5 0.7 1.7 1.9 ▲ 0.2

Beijing 94 26.6 10.1 30.1 16.2 11.4 0 .6 3.0 1.9 1.6 1.3 0.3

Other China (exc. Hong Kong / Macau) 88 36.5 10.8 23.9 16.8 2 .5 3 .4 3.6 2.5 1.6 2.4 ▲ 0.8

Hong Kong 156 15 .4 12.5 28.2 18.2 12.9 10.0 2.2 0.5 2.2 2.0 0.2

Macau 58 13 .6 6.6 30.9 11.9 10.9 13.2 12.8 ― 3.5 2.6 0.9

Taiwan 309 23.6 14.2 35.6 11.9 7 .3 3 .4 1 .1 2.8 1.3 1.3 0.0

Korea 708 30.8 13.9 29.8 13.0 6 .8 2 .7 0 .8 2.2 1.2 1.4 ▲ 0.2

Singapore 105 15 .1 8.4 30.5 19.1 13.2 8.2 4.7 0.8 2.2 2.4 ▲ 0.2

Phuket 24 13.5 6.3 12.3 23.9 10.3 18.6 11.6 3.5 3.8 2.4 1.4

Thai beaches (other than Phuket) 34 13 .8 2 .4 22.4 15.0 23.2 12.1 8.5 2.5 2.9 4.8 ▲ 1.9

Bangkok or other Thai cities 151 17.2 6.1 21.9 18.7 14.6 11.8 7.4 2.3 2.8 3.4 ▲ 0.6

Bali 64 15 .3 9.9 18.9 17.7 16.5 16.1 1.5 4.2 2.2 2.4 ▲ 0.2

Indonesian cities 13 14.6 20.2 17.6 23.8 5.1 5.1 ― 13.7 1.4 1.7 ▲ 0.3

Malaysia 65 17.1 6.7 25.8 20.7 19.4 7.9 1.5 0.9 2.0 2.1 ▲ 0.1

Philippines 63 21.9 2 .4 15 .0 17.1 15.0 13.5 9.1 6.0 3.0 4.1 ▲ 1.1

Vietnam 78 36.9 13.2 26.8 12.0 6 .6 3 .4 ― 1.1 1.0 2.4 ▲ 1.4

Cambodia 39 37.9 8.4 20.2 14.3 12.4 4 .4 ― 2.4 1.2 2.0 ▲ 0.8

Other places in Asia 64 28.1 5.9 15 .6 16.2 19.9 5 .0 3.2 6.1 1.9 3.7 ▲ 1.8

Australia 97 15 .4 2 .5 7 .6 11.0 18.9 19.6 23.3 1.7 5.5 3.7 1.8

New Zealand or other Oceania 31 8 .2 ― 11 .3 23.3 13.0 25.2 19.0 ― 5.6 6.4 ▲ 0.8

Long distance 1276 18.1 5.4 15 .5 15.0 18.4 17.0 9.4 1.1 3.3 3.2 0.1

Medium distance 1200 15.7 5.9 19.6 18.1 16.1 14.1 8.8 1.6 3.1 3.3 ▲ 0.2

Short distance 1808 24.8 12.1 29.2 14.8 9.2 5 .2 2.5 2.0 1.7 1.9 ▲ 0.2







Last

destination

(middle

classification)

Distance of

the last

destination


Sex & age

Area of

residence

Life

stage

0

5

10

15

20

25

30

2012 survey total

2011 survey total

（％）

41

●The sightseeing and activity costs used at destinations were an average of 26,000 yen.

The highest figure was yielded by "New Zealand or other Oceania": 56,000 yen.

▽In terms of the sightseeing and activity costs used at destinations, the responses "10,000-19,999 yen" was given

by 22% and "4,999 yen or less" was given by 20%. The average amount was 26,000 yen.

▽A breakdown by sex and age shows that average amount in all age groups was higher among the males than the

females. In particular, the figure given by the "male 40-49 yrs" was highest: 34,000 yen.

▽A breakdown by life stage shows that the highest average amount was given by the "worker (child 2-6 yrs )"

segment: 32,000 yen.

▽A breakdown by last destination shows that the average amount was highest for "New Zealand or other

Oceania": 56,000 yen.

■Amount of money used for sightseeing and activities at destination (Those involved in considering travel plans/Single answer)

9. Amount of Money Used at Destinations4) Sightseeing and activity costs



42

●Given most as the airline used was "JAL." The top three were rounded out by "ANA"

and "Korean Air".

▽When asked about the airline they used on their last trip overseas, the largest percentage of respondents gave

"JAL": 18%. This was followed by "ANA" (15%), and "Korean Air" (7%).

■Airline used this time [ranking table] (Those involved in considering travel plans/Single answer)

10. Use of Airlines

2012 Survey

(n=4243) (%) Ranking (n=2589) Ranking (n=1059) Ranking (n=596) Ranking (n=4265)

1 JAL n=754 17.8 1 20.2 1 13.7 1 14.6 1 18.7 ―

2 ANA n=615 14.5 2 16.9 2 10.9 2 10.2 2 12.5 ↑

3 Korean Air n=292 6.9 3 7.0 3 7.3 5 5.8 4 6.2 ―

4 Delta Air Lines n=270 6.4 4 6.9 5 4.5 3 7.5 3 8.1 ↓

5 Asiana Airlines n=195 4.6 6 3.7 4 5.5 4 6.8 5 4.2 ―

6 China Airlines n=141 3.3 5 4.0 17 1.8 11 2.9 7 2.7 ―

7 Cathay Pacific Airways n=110 2.6 9 2.1 7 3.5 10 3.3 6 3.9 ↓

7 Continental Airlines (Continental Micronesia Airlines) n=110 2.6 7 2.8 23 1.4 6 4.0 12 2.1 ―

9 Lufthansa n=107 2.5 9 2.1 10 3.0 8 3.6 8 2.6 ―

10 United Airlines n=98 2.3 8 2.6 14 2.2 20 1.3 10 2.3 ―

11 Thai Airways n=90 2.1 12 1.7 11 2.4 9 3.6 10 2.3 ―

11 Singapore Airlines n=90 2.1 9 2.1 15 2.1 14 2.4 14 1.5 ―

13 Finnair n=75 1.8 17 1.1 8 3.3 15 2.1 15 1.5 ―

14 KLM Royal Dutch Airlines n=69 1.6 16 1.2 6 3.7 43 ― 15 1.5 ―

15 Air France n=65 1.5 13 1.7 19 1.7 27 0.7 13 1.7 ―

16 China Eastern Airlines n=60 1.4 27 0.7 19 1.7 7 3.9 20 1.2 ―

17 Vietnam Airlines n=59 1.4 18 1.0 12 2.3 19 1.5 21 1.1 ―

17 Alitalia n=59 1.4 15 1.2 12 2.2 24 0.8 17 1.4 ―

19 Eva Air n=56 1.3 13 1.6 30 0.8 24 0.8 32 0.6 ―

20 Jetstar n=55 1.3 26 0.8 9 3.1 32 0.4 18 1.4 ―

21 Emirates n=49 1.2 28 0.7 15 2.1 18 1.7 19 1.3 ―

22 Turkish Airlines n=46 1.1 19 0.9 17 1.8 29 0.6 25 1.0 ―

23 Air China n=43 1.0 21 0.9 30 0.7 15 2.0 23 1.0 ―

24 Garuda n=40 0.9 24 0.8 24 1.1 20 1.3 26 0.9 ―

25 Philippines Airlines n=34 0.8 30 0.6 33 0.5 12 2.5 28 0.7 ―

25 Hawaiian Airlines n=34 0.8 21 0.9 24 1.0 43 ― 49 0.1 ―

27 Malaysia Airlines n=33 0.8 24 0.8 28 0.9 29 0.5 27 0.7 ―

27 China Southern Airlines n=33 0.8 37 0.4 24 1.1 15 2.0 35 0.5 ―

27 American Airlines n=33 0.8 21 0.9 28 0.8 32 0.3 29 0.7 ―

30 Jeju Air n=32 0.8 57 0.1 22 1.5 12 2.5 46 0.2 ―

31 British Airways n=29 0.7 19 0.9 44 0.1 27 0.7 34 0.5 ―

32 Qatar Airways n=27 0.6 40 0.3 21 1.6 32 0.4 29 0.7 ―

33 Air Canada n=26 0.6 29 0.6 37 0.3 22 1.1 24 1.0 ―

34 Qantas n=19 0.4 32 0.5 35 0.4 32 0.3 31 0.6 ―

35 Jetstar Asia Airways n=18 0.4 49 0.1 27 1.0 23 0.9 42 0.3 ―

35 Air New Zealand n=18 0.4 37 0.4 32 0.6 32 0.4 45 0.2 ―

37 Scandinavian Airlines n=16 0.4 32 0.5 49 ― 29 0.4 36 0.4 ―

38 Air Busan n=15 0.4 40 0.3 33 0.5 39 0.2 52 0.1 ―

38 AirAsia X n=15 0.3 32 0.5 39 0.2 43 ― 51 0.1 ―

40 Virgin Atlantic n=14 0.3 31 0.6 49 ― 43 ― 38 0.3 ―

41 Aeroflot n=13 0.3 35 0.5 44 0.1 43 ― 33 0.5 ―

42 Austrian Airlines n=12 0.3 35 0.5 49 ― 43 ― 37 0.4 ―

42 Etihad Airways n=12 0.3 43 0.3 49 ― 24 0.9 48 0.2 ―

44 Swiss International Airlines n=10 0.2 37 0.4 49 ― 43 ― 38 0.3 ―

45 SriLankan Airlines n=8 0.2 40 0.3 49 ― 43 ― 41 0.3 ―

46 Air Tahiti Nui n=7 0.2 45 0.2 49 ― 32 0.3 55 0.1 ―

47 Hong Kong Airlines n=6 0.2 44 0.2 49 ― 39 0.1 59 ― ―

47 Uzbekistan Airways n=6 0.1 45 0.2 39 0.2 43 ― 49 0.1 ―

47 Air Indian n=6 0.1 53 0.1 35 0.4 43 ― 38 0.3 ―

47 Shinzhen Air n=6 0.1 49 0.1 39 0.2 43 ― 55 0.1 ―

51 Aero Mexico n=5 0.1 45 0.2 44 0.1 43 ― 46 0.2 ―

51 Air Caledonia International n=5 0.1 49 0.1 39 0.2 43 ― 42 0.3 ―

53 Air Macau n=4 0.1 57 ― 37 0.3 43 ― 52 0.1 ―

53 Eastar Jet n=4 0.1 48 0.1 49 ― 43 ― 68 ― ―

55 Shanghai Airlines n=3 0.1 49 0.1 44 0.1 43 ― 44 0.3 ―

55 Spring Airlines n=3 0.1 53 0.1 49 ― 39 0.1 52 0.1 ―

57 Cebu Pacific Air n=2 0.1 65 ― 39 0.2 43 ― 59 0.1 ―

57 Air Niugini n=2 0.1 57 ― 49 ― 32 0.3 68 ― ―

57 Vladivostok Air n=2 ― 57 ― 49 ― 39 0.2 59 ― ―

57 Hainan Airlines n=2 ― 53 0.1 49 ― 43 ― 59 ― ―

57 Xiamen Air n=2 ― 53 0.1 49 ― 43 ― 68 ― ―

62 Egyptair n=1 ― 57 0.1 49 ― 43 ― 22 1.1 ↓

62 US Airways n=1 ― 57 ― 49 ― 43 ― 55 0.1 ―

62 Dragonair n=1 ― 57 ― 49 ― 43 ― 55 0.1 ―

62 Siberia Airlines (S7 Airlines) n=1 ― 57 ― 49 ― 43 ― 68 ― ―

62 Hong Kong Express Airways n=1 ― 65 ― 44 0.1 43 ― 59 ― ―

67 Shandong Airlines ― ― 65 ― 49 ― 43 ― 68 ― ―

67 Jin Air ― ― 65 ― 49 ― 43 ― * * *

67 T'Way Airlines ― ― 65 ― 49 ― 43 ― * * *

67 Pakistan International Airlines ― ― 65 ― 49 ― 43 ― 65 ― ―

67 Miat Mongolian Airlines ― ― 65 ― 49 ― 43 ― 59 ― ―

67 Iran Air ― ― 65 ― 49 ― 43 ― 65 ― ―

67 Sakhalin Airlines ― ― 65 ― 49 ― 43 ― 68 ― ―

Other n=20 0.5 0.6 0.5 ― 0.6 ―

Sea (traveled by ship) n=10 0.2 0.2 0.3 0.4 0.3 ―

Don't know or don't remember n=138 3.2 2.6 4.4 4.0 2.9 ―


† The place of Delta Air Lines in the 2011 study was indicated as Delta Air Lines (including the former Northwest Airlines)

† Rate of increase: The arrow indicates increases/decreases for airlines for which there were changes of plus or minus one point between the 2011 survey and 2012 survey.

Rate of

increase

2011 Survey

TotalTotal Kanto Kansai Tokai0 5 10 15 20

2012 Survey （％）

43

Chapter 2

Actions Taken for Prior Consideration of Travel

Part 1 Trends in Overseas Travel Booking in 2011 Chapter 2 Actions Taken for Prior Consideration of Travel


1. Destinations Considered / Destinations Decided on (1)

●Among destinations considered for the last trip, "Korea" topped the list and was followed

by "Taiwan," "Hawaii (Oahu)," and "France."

▽Given most as the destination considered for the last trip was "Korea" (21%). This was followed by "Taiwan"

(13%), "Hawaii(Oahu) " (13%), and "France" (10%).

▽A breakdown by life stage shows that among "worker (child 2-6 yrs)" and "worker (child 1 yr and under),"

"Hawaii" and "Guam or Saipan" were given by higher percentages than others.

■Destinations considered on last trip: by demographic (Those involved in considering travel plans/Multiple answer)

（％）

Sample


Othernations in

westEurope


MiddleEast

or AfricaTurkey



Alaska)

USA east USA west USA southCanada or

AlaskaCanada Alaska

Central/South

Americaor

Caribbean

HawaiiHawaii(Oahu)

Hawaii(otherthan

Oahu)

Guam orSaipan

Guam Saipan

2012 survey total 4243 25.0 6.4 10.3 6.7 5.4 8.6 6.3 6.1 6.3 3.6 3.5 8.7 3.9 5.6 1.3 3.0 2.9 0.4 2.2 15.2 13.3 5.8 11.2 10.2 5.12011 survey total 4265 25.4 6.0 9.4 5.9 5.7 8.7 7.0 6.5 7.5 3.4 5.7 9.7 4.6 6.1 1.6 3.3 3.1 0.4 2.3 16.1 14.2 6.3 12.0 11.0 6.0

Male 2111 23.4 6.0 9.0 6.5 4.9 8.3 6.6 6.2 5.8 3.0 3.5 9.5 4.3 6.1 1.7 3.0 2.8 0.4 2.2 15.4 13.6 6.0 11.7 10.5 5.3Female 2132 26.5 6.7 11.6 6.8 5.9 9.0 6.0 6.0 6.9 4.1 3.5 7.8 3.5 5.1 0.9 3.1 2.9 0.4 2.2 14.9 12.9 5.6 10.8 9.9 5.0Male 18-29 yrs 265 29.4 9.5 15.8 10.2 8.4 13.0 4.3 3.5 5.2 1.5 3.9 12.3 6.9 7.6 2.6 4.1 3.9 0.2 2.6 12.3 9.1 4.5 13.6 11.9 7.6Male 30-39 yrs 419 21.1 6.8 9.2 7.6 5.3 7.4 6.5 6.1 5.7 3.3 3.1 8.4 4.7 4.7 1.0 2.2 2.0 0.6 1.4 17.8 15.9 7.4 14.1 12.9 5.1Male 40-49 yrs 518 14.9 3.9 4.0 3.1 2.6 4.8 4.8 5.1 4.6 1.5 3.3 9.2 4.4 7.0 2.4 1.7 1.7 0.2 2.4 21.5 20.4 7.5 16.5 15.8 7.2Male 50 yrs or older 909 27.7 5.9 9.8 6.8 4.9 9.3 8.3 7.8 6.6 4.2 3.6 9.5 3.2 5.9 1.3 3.8 3.6 0.6 2.3 11.7 10.0 4.9 7.2 5.9 3.6Female 18-29 yrs 542 33.8 10.3 16.9 11.8 7.5 13.9 6.4 6.8 7.1 4.9 3.2 8.6 4.7 6.0 1.5 4.3 4.1 0.6 1.7 12.9 10.1 6.2 12.9 11.6 6.4

Female 30-39 yrs 484 25.8 6.8 10.6 6.1 7.0 7.5 5.2 6.8 7.5 4.5 3.8 7.0 3.1 4.4 1.0 2.3 1.9 0.3 2.1 19.5 17.1 6.8 16.0 14.8 7.3Female 40-49 yrs 361 16.6 4.1 5.1 3.4 2.5 4.4 5.5 3.5 3.7 1.8 1.9 8.5 2.7 6.7 1.1 1.9 1.9 0.2 2.8 20.7 18.9 8.1 13.1 11.7 6.7Female 50 yrs or older 745 26.6 5.3 11.4 5.3 5.7 8.5 6.5 6.3 8.0 4.4 4.2 7.4 3.4 4.2 0.4 3.2 3.0 0.4 2.3 10.6 9.3 3.0 4.7 4.6 1.7Kanto 2589 22.7 6.4 9.6 5.8 4.5 7.4 5.9 5.8 5.8 3.1 3.1 9.2 4.1 5.9 1.3 3.2 2.9 0.5 2.5 16.4 14.7 5.8 11.7 10.7 5.6Kansai 1059 30.7 6.7 12.0 7.8 7.7 11.3 7.1 7.3 7.1 4.6 4.0 8.5 3.6 6.0 1.7 3.0 2.9 0.4 2.0 13.2 11.0 6.0 9.5 8.6 3.7Tokai 596 24.6 5.5 10.3 8.3 5.0 9.2 6.8 5.6 7.5 3.5 4.2 6.5 3.8 3.5 0.5 2.4 2.4 0.2 1.2 13.3 11.0 5.4 12.1 10.9 5.8Worker (child 7 yrs and over) 1591 25.2 5.7 9.7 5.5 4.8 8.3 7.1 6.7 6.2 3.5 3.4 8.5 3.3 5.6 1.1 3.1 2.9 0.5 2.4 15.1 13.3 5.9 10.3 9.6 4.3Worker (child 2-6 yrs) 181 11.6 6.0 4.1 3.5 1.7 1.0 3.7 3.7 4.1 1.4 3.1 10.1 4.1 7.5 2.2 2.9 2.9 0.6 1.9 27.8 25.2 10.7 28.5 26.5 14.2Worker (child 1 yr and under) 99 24.3 6.0 13.1 12.4 10.4 8.3 8.5 3.7 3.7 2.1 2.6 12.7 7.7 7.9 2.1 4.4 2.7 1.7 2.5 29.1 26.6 8.8 26.4 24.6 8.8Worker (married, no children) 960 26.5 5.9 11.5 7.4 7.2 11.8 7.4 6.2 6.8 3.7 3.9 8.9 3.9 6.1 1.7 3.2 3.0 0.4 2.0 18.6 16.6 6.6 11.3 9.8 5.9Worker (unmarried) 1224 24.2 7.1 10.0 6.7 4.8 7.5 5.0 6.0 7.0 4.1 3.6 7.4 4.3 4.1 1.1 2.6 2.6 0.2 2.2 10.5 9.0 4.1 8.9 7.9 4.2 Unmarried male 643 20.7 6.7 8.0 6.1 4.1 5.8 4.2 5.1 5.6 1.9 4.1 8.6 4.8 5.1 1.1 3.0 2.9 0.2 2.1 9.2 7.7 3.3 10.5 9.5 4.6

Unmarried female 20s/30s 578 32.0 9.9 14.5 9.2 6.3 10.8 5.1 7.3 8.3 5.9 3.4 7.2 3.0 4.8 1.1 2.7 2.7 0.2 1.8 10.8 8.4 5.0 8.5 7.7 4.2 Unmarried female 40s and over 185 22.6 2.8 9.2 6.5 3.3 6.1 5.9 5.0 5.9 4.8 1.1 9.9 6.0 4.6 0.8 2.2 2.2 ― 2.6 11.9 11.1 4.2 4.2 3.5 2.4Student 188 33.7 10.3 16.1 12.0 5.4 10.1 3.2 5.6 4.7 2.5 2.2 13.2 4.5 9.9 1.1 4.0 3.7 0.3 0.8 9.0 5.6 5.4 9.3 8.7 3.4

Sample

SouthPacific

islands orother

islands

China(excludingHong Kongand Macau)

Shanghai Beijing

OtherChina


Hong Kongor Macau

Hong Kong Macau Taiwan KoreaSoutheast

AsiaSingapore Phuket


Phuket)

Bangkokor other

Thai citiesBali


than Bali)

Indonesiancities

Malaysia Philippines Vietnam Cambodia

2012 survey total 4243 4.1 9.9 5.2 3.5 3.9 9.3 8.6 3.6 13.4 20.9 21.5 6.0 2.3 2.5 6.0 4.5 1.0 1.1 3.3 3.2 4.3 2.2

2011 survey total 4265 4.6 11.2 6.2 3.2 4.6 9.9 9.0 3.8 12.9 20.3 20.9 5.2 2.4 2.4 6.1 4.6 0.8 0.7 3.1 2.4 4.6 2.0Male 2111 4.2 11.8 6.3 4.3 4.7 10.3 9.7 3.9 14.0 15.8 25.3 6.4 2.5 3.3 8.5 4.4 1.3 1.7 3.9 4.2 4.5 2.2Female 2132 3.9 8.1 4.1 2.8 3.1 8.3 7.5 3.3 12.8 25.9 17.8 5.6 2.1 1.8 3.5 4.6 0.7 0.6 2.7 2.2 4.1 2.1Male 18-29 yrs 265 5.4 13.0 7.8 6.3 4.8 9.1 8.2 3.2 11.9 15.8 19.7 7.3 1.5 2.2 6.3 3.5 0.6 0.6 2.6 4.3 4.1 2.4Male 30-39 yrs 419 3.7 10.8 5.1 4.1 4.5 14.5 13.9 6.3 15.1 16.2 20.4 5.5 2.3 1.6 5.3 3.7 1.4 2.5 2.2 2.5 3.7 2.2Male 40-49 yrs 518 5.5 11.0 6.8 3.5 4.0 12.1 11.2 4.0 10.5 17.6 31.7 7.5 3.9 6.2 11.9 7.7 2.2 1.5 6.1 7.2 3.3 2.2Male 50 yrs or older 909 3.4 12.3 6.3 4.2 5.1 7.8 7.4 2.8 16.1 14.6 25.6 5.9 2.1 2.8 8.7 3.2 0.9 1.7 3.8 3.2 5.7 2.3Female 18-29 yrs 542 5.3 5.6 3.2 2.1 1.9 6.9 6.4 3.0 12.8 26.8 17.4 5.4 2.3 1.7 3.2 6.8 0.6 0.8 2.3 2.8 2.6 2.8Female 30-39 yrs 484 4.4 7.1 3.5 1.4 4.2 7.7 6.6 3.5 13.4 22.6 17.6 5.4 2.6 2.3 3.7 4.0 0.5 0.5 2.6 2.4 3.1 1.9Female 40-49 yrs 361 4.1 8.5 4.4 3.5 2.5 11.3 9.9 3.9 12.7 26.2 20.2 7.6 3.0 2.5 4.1 4.1 0.9 1.1 4.4 2.5 2.7 1.2Female 50 yrs or older 745 2.5 10.4 5.1 3.8 3.6 8.3 7.8 3.0 12.3 27.3 17.1 4.7 1.3 1.1 3.2 3.6 0.8 0.2 2.3 1.5 6.6 2.1

Kanto 2589 4.5 8.9 4.4 3.2 3.7 9.6 8.9 3.4 13.5 19.4 21.8 6.6 2.6 2.8 5.3 4.7 1.2 1.1 3.7 3.2 4.3 2.2Kansai 1059 3.5 10.2 5.6 3.3 3.8 8.9 8.2 3.8 13.6 23.0 19.9 4.8 1.5 1.9 6.5 4.6 0.4 1.1 2.4 1.9 4.6 2.2Tokai 596 3.1 14.2 8.1 5.3 4.9 9.1 8.2 4.1 12.3 23.5 23.5 5.4 2.5 2.5 8.2 3.4 0.9 1.4 2.9 5.4 3.8 1.9Worker (child 7 yrs and over) 1591 3.1 12.5 6.5 4.9 4.6 8.8 8.5 2.6 13.9 21.7 19.9 6.4 1.8 1.7 4.7 3.1 1.0 1.0 2.9 2.4 5.2 1.8Worker (child 2-6 yrs) 181 5.9 6.0 3.1 0.8 3.3 9.7 8.3 3.7 8.7 15.5 25.8 10.2 3.0 3.2 7.2 3.3 1.0 1.5 6.8 6.8 3.3 1.9Worker (child 1 yr and under) 99 8.6 5.0 2.4 0.9 3.2 9.3 9.3 1.7 10.7 9.1 18.4 6.7 4.1 3.6 2.7 4.3 0.8 1.7 0.8 2.2 2.7 0.8Worker (married, no children) 960 7.4 7.7 3.6 2.3 3.4 8.5 7.8 4.0 12.4 16.8 23.7 5.0 3.8 3.6 6.9 7.3 1.0 1.0 4.0 3.6 3.6 1.8Worker (unmarried) 1224 2.4 8.8 5.2 2.9 3.2 10.9 9.6 4.8 14.5 24.6 22.3 5.1 1.8 2.9 6.9 4.6 1.1 1.4 3.2 3.7 4.0 2.8 Unmarried male 643 2.9 13.0 7.7 4.9 4.9 13.7 12.5 5.7 15.6 18.8 28.3 7.1 2.2 4.0 11.3 3.9 1.4 1.9 3.6 6.0 4.9 3.4 Unmarried female 20s/30s 578 2.1 6.7 3.9 1.9 2.5 7.7 6.5 3.6 13.9 29.6 15.2 4.8 1.2 1.3 2.7 4.6 0.3 0.5 2.1 1.3 3.1 2.9 Unmarried female 40s and over 185 1.0 5.7 2.1 2.5 2.1 7.8 6.8 3.5 10.3 26.6 19.1 2.8 1.5 1.9 4.0 5.5 1.5 1.5 3.3 1.5 4.4 1.4Student 188 1.7 13.7 6.8 6.2 6.3 7.3 6.7 2.8 12.2 22.2 17.8 8.6 1.1 1.2 6.7 3.1 0.3 0.3 1.4 2.1 4.8 3.7

Sample

Otherplaces in

AsiaOceania Australia

NewZealand or

otherOceania

Japan Hokkaido Tohoku Kita KantoTokyo

metropolitanarea

Koshinetsu Tokai Hokuriku Kinki Chugoku Shikoku Kyushu Okinawa

2012 survey total 4243 2.9 7.2 5.9 2.8 6.9 2.4 0.6 0.2 0.6 0.4 0.3 0.2 0.7 0.1 0.4 1.1 3.32011 survey total 4265 3.0 7.7 6.3 2.7 9.1 2.8 0.9 0.6 0.8 0.5 0.4 0.7 1.1 0.4 0.3 1.5 3.6

Male 2111 3.2 7.8 6.2 3.5 7.0 2.5 0.9 0.3 0.7 0.5 0.1 0.3 0.2 ― 0.3 1.3 3.2Female 2132 2.6 6.6 5.6 2.1 6.8 2.3 0.2 0.2 0.6 0.3 0.4 0.2 1.1 0.3 0.5 0.9 3.4

Male 18-29 yrs 265 2.4 8.6 7.6 2.6 8.9 4.1 0.9 0.9 1.1 0.4 0.2 0.4 0.6 0.2 0.9 2.6 3.2Male 30-39 yrs 419 2.0 6.7 5.5 2.9 7.8 3.3 0.4 ― 1.0 0.6 0.2 0.4 0.2 ― 0.4 1.6 4.1Male 40-49 yrs 518 3.5 7.9 6.6 2.8 6.4 2.4 0.9 ― 0.4 0.2 0.2 ― 0.2 ― ― 0.6 3.9Male 50 yrs or older 909 3.8 8.1 5.9 4.4 6.4 1.7 1.1 0.4 0.6 0.8 ― 0.4 0.2 ― 0.2 1.1 2.5Female 18-29 yrs 542 2.4 8.8 7.9 2.3 5.8 1.7 0.4 ― 0.8 0.8 0.4 0.4 1.5 0.4 0.8 0.8 2.3Female 30-39 yrs 484 2.4 6.4 5.4 2.3 6.6 2.8 0.3 0.2 0.3 ― 0.7 ― 0.9 0.2 0.3 0.3 3.1Female 40-49 yrs 361 3.5 5.7 5.5 1.8 7.1 1.9 0.4 0.4 0.9 0.2 0.7 0.2 1.1 ― 0.4 1.4 2.5Female 50 yrs or older 745 2.5 5.5 4.2 2.1 7.6 2.7 ― 0.2 0.6 0.2 0.2 0.2 0.9 0.4 0.6 1.1 4.9Kanto 2589 3.3 6.7 5.2 2.6 7.1 2.0 0.7 0.2 0.6 0.5 0.3 0.3 0.8 0.1 0.4 1.0 3.2Kansai 1059 2.5 8.3 7.2 3.1 6.7 2.9 0.4 0.3 1.1 0.2 0.2 0.2 0.5 0.3 0.5 1.6 3.5Tokai 596 1.9 7.8 6.5 2.9 6.6 3.3 0.3 ― ― 0.4 0.4 0.1 0.5 0.1 0.1 0.4 3.4

Worker (child 7 yrs and over) 1591 2.7 6.8 5.6 2.6 7.6 2.5 0.7 0.3 0.5 0.6 0.2 0.3 0.8 0.2 0.2 1.3 4.0Worker (child 2-6 yrs) 181 2.4 9.4 8.2 2.5 8.7 2.5 0.6 ― 0.9 1.5 0.5 ― 0.9 0.6 ― 1.0 4.3

Worker (child 1 yr and under) 99 0.8 10.5 7.1 5.4 4.9 3.1 ― ― ― ― ― ― ― ― ― ― 3.5Worker (married, no children) 960 2.5 8.9 7.3 3.4 6.9 2.7 0.5 0.2 0.9 0.1 0.4 0.3 0.6 0.1 0.8 0.7 2.4Worker (unmarried) 1224 3.6 5.4 4.2 2.5 6.0 2.1 0.5 0.1 0.5 ― 0.1 0.1 0.4 ― 0.2 1.2 3.3 Unmarried male 643 3.8 6.4 4.6 3.4 7.8 3.2 0.8 0.4 0.7 0.2 0.2 0.2 0.2 0.1 0.4 2.2 4.3 Unmarried female 20s/30s 578 3.6 6.0 5.9 1.6 4.8 1.2 0.3 ― 0.7 0.5 0.4 0.4 1.1 0.2 0.5 0.5 1.8 Unmarried female 40s and over 185 3.2 5.1 3.3 2.2 4.6 1.0 ― ― 0.3 ― 0.3 ― 0.3 ― ― ― 2.8Student 188 3.6 10.1 9.6 2.5 7.0 2.0 0.3 0.3 1.4 1.9 1.4 0.8 1.6 0.8 1.4 1.4 2.0



Oceania Japan

Area ofresidence

Lifestage

Sex & age

Sex

Sex

Lifestage

Lifestage

Area ofresidence

Area ofresidence

Sex

Sex & age

Sex & age

Hawaii

Hong Kong or MacauChina (excluding Hong Kong and Macau)

Guam or Saipan

Southeast Asia

Canada or AlaskaEurope USA (excluding Hawaii and Alaska)Middle East or Africa



▽A breakdown by destinations considered for last trip shows that there were high percentages of consideration of

neighboring countries in the same area.

■Destinations considered on last trip: by destination considered on last trip (Those involved in considering travel plans/Multiple answer)


（％）

Sample


Othernations in

westEurope


MiddleEast

or AfricaTurkey



Alaska)


AlaskaCanada Alaska

Central/South

Americaor

Caribbean

HawaiiHawaii(Oahu)

Hawaii(otherthan

Oahu)

Guam orSaipan

Guam Saipan

2012 survey total 4243 25.0 6.4 10.3 6.7 5.4 8.6 6.3 6.1 6.3 3.6 3.5 8.7 3.9 5.6 1.3 3.0 2.9 0.4 2.2 15.2 13.3 5.8 11.2 10.2 5.1

2011 survey total 4265 25.4 6.0 9.4 5.9 5.7 8.7 7.0 6.5 7.5 3.4 5.7 9.7 4.6 6.1 1.6 3.3 3.1 0.4 2.3 16.1 14.2 6.3 12.0 11.0 6.0

UK 270 100.0 100.0 53.9 34.4 22.2 30.3 25.9 23.6 13.3 8.2 7.6 12.4 8.2 8.4 3.9 8.0 8.0 1.3 3.2 8.2 7.1 3.9 6.8 5.2 4.3

France 437 100.0 33.4 100.0 37.5 24.7 43.2 24.9 17.0 15.5 10.4 7.5 9.5 5.7 6.7 1.6 3.3 3.2 0.7 2.6 7.4 5.8 3.9 6.5 5.8 3.7Germany 282 100.0 32.9 58.0 100.0 27.6 38.6 37.3 25.4 17.2 11.8 8.0 10.0 6.4 5.7 3.1 4.8 4.6 1.5 2.9 5.5 5.3 2.6 6.6 5.0 4.3Spain 228 100.0 26.3 47.3 34.1 100.0 55.5 22.7 19.8 29.9 22.2 12.3 9.5 5.1 7.7 1.8 4.7 4.7 1.1 3.7 6.5 5.4 3.1 4.4 3.8 2.5Italy 366 100.0 22.4 51.7 29.8 34.7 100.0 21.1 18.6 19.3 14.5 8.1 6.9 3.6 6.1 1.3 4.6 4.6 0.7 2.5 8.3 6.6 3.8 4.4 4.1 1.9Other nations in west Europe 267 100.0 26.3 40.8 39.5 19.5 28.9 100.0 25.4 18.3 9.7 11.6 5.5 3.0 4.4 1.6 5.3 5.3 1.0 4.2 5.6 5.1 1.5 1.8 1.2 1.1

Other places in Europe 261 100.0 24.5 28.5 27.5 17.3 26.1 26.0 100.0 24.1 16.1 15.1 6.7 3.2 4.9 2.0 10.0 8.7 3.8 5.6 4.6 3.7 1.8 3.5 2.0 2.1Turkey 151 70.1 14.7 30.1 22.1 33.6 35.2 17.1 27.9 100.0 100.0 19.0 6.8 2.9 5.2 3.3 4.9 4.9 1.7 3.5 7.2 6.8 3.5 4.1 3.0 2.3Other Middle East or Africa 147 58.1 13.9 22.3 15.3 19.1 20.2 21.0 26.7 100.0 19.5 100.0 11.7 7.7 8.4 1.5 6.3 5.9 2.2 15.0 8.0 6.6 2.6 4.1 3.5 2.8USA east 166 27.2 13.3 15.0 10.9 7.0 8.0 4.8 5.1 9.4 2.6 6.8 100.0 100.0 37.4 14.6 14.2 13.3 2.4 6.0 12.3 11.5 4.8 6.7 5.8 4.4USA west 238 23.6 9.6 12.2 6.8 7.4 9.3 4.9 5.3 7.8 3.3 5.2 100.0 26.0 100.0 11.1 8.8 8.8 0.7 4.4 18.7 15.5 8.1 5.7 4.8 3.5

USA south 55 26.8 19.0 12.4 15.8 7.4 8.6 7.9 9.4 12.9 9.0 3.9 100.0 43.7 47.7 100.0 16.5 16.5 4.8 8.6 21.3 21.3 8.2 13.0 12.0 8.5Canada 121 39.6 17.9 11.6 10.8 8.9 13.9 11.7 18.7 11.2 6.2 7.2 27.8 18.2 17.2 7.5 100.0 100.0 8.4 3.5 12.2 9.7 6.1 9.2 6.5 7.2Alaska 17 66.2 20.5 17.9 23.8 14.7 14.7 14.7 57.1 23.8 14.7 19.1 23.3 23.3 9.5 15.3 100.0 58.3 100.0 5.9 5.9 5.9 ― 10.6 10.6 10.6Central/South America or Caribbean 92 32.8 9.5 12.2 8.8 9.3 10.0 12.1 15.9 25.0 5.7 23.9 18.0 10.9 11.3 5.2 4.6 4.6 1.1 100.0 15.5 11.4 6.4 12.2 9.5 9.1Hawaii (Oahu) 562 10.5 3.4 4.5 2.6 2.2 4.3 2.4 1.7 3.5 1.8 1.7 9.7 3.4 6.6 2.1 2.1 2.1 0.2 1.9 100.0 100.0 29.2 24.9 23.6 12.7

Hawaii (other than Oahu) 245 12.7 4.3 6.9 3.0 2.9 5.7 1.7 2.0 3.7 2.2 1.6 10.7 3.3 7.9 1.8 3.0 3.0 ― 2.4 100.0 66.9 100.0 28.9 28.3 12.9Guam 432 7.7 3.2 5.8 3.3 2.0 3.5 0.8 1.2 2.2 1.0 1.2 4.8 2.2 2.6 1.5 1.8 1.8 0.4 2.0 37.3 30.8 16.1 100.0 100.0 40.1Saipan 218 10.1 5.4 7.5 5.6 2.6 3.2 1.4 2.5 3.5 1.6 1.9 6.9 3.3 3.8 2.2 4.0 4.0 0.8 3.8 37.9 32.9 14.5 100.0 79.4 100.0South Pacific islands or other islands 172 23.7 8.0 10.7 8.0 6.9 6.5 6.4 6.5 11.7 2.7 10.1 8.9 5.5 3.7 2.2 3.9 3.9 1.1 9.2 32.3 26.5 15.5 41.3 35.0 31.0

Shanghai 222 5.8 2.7 2.2 2.3 1.8 1.9 2.1 0.4 5.4 2.8 3.0 2.6 2.0 1.8 0.7 2.0 2.0 0.8 1.6 6.1 4.9 3.3 5.2 4.6 3.1Beijing 149 6.8 1.8 2.4 2.6 2.4 3.6 1.6 0.9 4.8 1.8 2.9 1.6 1.6 0.4 ― 1.3 1.3 ― 1.9 6.0 4.2 2.7 5.3 4.3 2.8Other China (exc. Hong Kong / Macau) 165 9.5 1.3 5.5 4.0 3.1 2.2 1.8 1.4 7.2 1.0 6.2 2.4 2.4 0.9 1.0 1.5 1.5 0.6 5.4 4.1 2.9 2.6 6.1 5.6 3.5Hong Kong 365 5.4 1.7 2.6 1.8 1.5 1.9 0.4 1.3 3.1 1.6 1.7 4.0 2.4 2.9 0.8 1.3 1.3 0.5 1.0 8.7 7.0 3.9 12.2 11.2 5.3Macau 151 8.2 1.5 3.5 2.1 3.4 3.3 0.4 2.1 4.3 1.2 3.1 3.7 2.7 1.0 ― 1.4 1.4 ― 1.3 8.4 5.7 4.4 13.8 12.0 7.8

Taiwan 567 7.0 2.2 3.2 1.5 1.5 2.2 1.4 1.7 4.0 2.1 2.2 2.0 1.1 1.8 0.3 1.0 1.0 0.1 0.9 5.5 4.9 2.3 10.6 9.1 5.1Korea 887 4.3 0.9 1.7 1.1 0.8 1.5 0.6 0.4 1.7 1.1 0.8 1.4 0.9 0.8 0.3 0.9 0.8 0.3 0.6 3.3 2.2 1.7 6.5 6.2 2.7Singapore 253 11.0 3.4 6.1 2.3 3.1 5.3 1.6 1.8 4.1 1.9 2.6 6.0 2.7 4.2 1.4 2.2 2.2 0.3 1.6 12.6 11.0 4.7 20.3 18.5 11.0Phuket 98 16.8 5.4 6.3 5.2 4.0 7.0 4.6 4.6 7.4 3.4 4.0 10.1 7.3 4.0 4.2 4.3 4.3 1.9 7.2 26.1 21.5 13.4 28.3 27.5 21.8

Thai beaches (other than Phuket) 108 10.1 1.9 4.6 2.4 2.4 3.9 1.7 1.5 5.0 2.6 3.4 3.1 0.9 1.4 0.9 1.5 1.5 0.9 4.7 11.7 11.7 5.4 15.1 15.1 10.5Bangkok or other Thai cities 253 9.5 3.1 2.7 2.1 2.4 1.8 2.9 3.8 4.2 2.9 2.9 3.7 1.7 1.9 0.8 1.0 1.0 0.4 3.3 5.1 4.4 2.6 8.4 8.0 5.7Bali 191 14.4 3.0 7.1 1.8 2.4 6.8 2.0 1.8 8.2 3.5 5.2 4.7 2.1 3.2 0.9 2.7 2.7 1.0 3.4 20.8 17.4 9.8 26.0 22.8 19.2Indonesian beaches (other than Bali) 42 13.1 2.7 3.8 5.3 9.1 7.9 ― 1.4 8.4 5.6 2.7 1.4 1.4 1.4 ― 1.4 1.4 ― 1.4 18.9 15.2 15.6 17.2 17.2 17.2Indonesian cities 47 9.7 5.1 4.2 6.4 5.0 2.9 1.2 1.7 5.0 2.0 2.9 2.1 2.1 ― 2.1 3.4 3.4 2.1 2.1 10.6 7.3 8.5 11.0 11.0 9.2Malaysia 139 13.0 3.5 3.8 2.8 2.1 3.9 5.0 1.1 8.0 1.8 6.9 3.7 2.2 1.9 1.6 1.8 1.8 0.7 4.2 9.6 9.1 4.6 13.7 13.7 8.9Philippines 136 9.2 4.0 3.1 2.4 2.0 1.6 1.3 0.4 4.4 2.8 2.3 4.7 2.9 2.5 1.4 1.2 1.2 0.7 4.6 16.0 11.4 10.6 26.1 23.7 18.9Vietnam 184 13.9 2.6 4.1 1.4 4.4 4.2 4.3 3.6 7.5 4.4 3.1 2.0 0.8 1.7 0.8 1.5 1.5 1.0 0.8 4.4 2.9 2.4 6.1 5.5 3.6Cambodia 92 16.2 2.9 3.7 4.8 2.9 2.7 0.9 10.1 10.5 8.4 3.9 2.0 2.0 0.9 0.9 1.9 1.9 0.9 1.0 2.3 1.6 0.7 4.5 4.5 1.5Other places in Asia 123 16.2 4.0 2.6 1.6 2.7 4.8 6.4 4.6 11.4 3.2 9.0 3.8 2.3 2.4 1.0 0.8 0.8 ― 5.6 2.6 2.6 2.2 2.7 1.2 2.7Australia 250 31.1 10.6 12.5 8.4 10.7 14.3 5.7 7.0 11.8 8.2 5.0 10.9 5.3 7.5 3.7 9.1 9.1 0.3 2.0 26.7 21.8 13.5 17.3 17.1 7.4New Zealand or other Oceania 118 38.8 19.1 16.6 8.7 11.0 12.7 8.4 11.7 14.3 7.0 8.0 13.6 6.9 7.3 5.3 10.9 10.9 1.6 5.7 22.1 18.4 11.8 20.2 20.2 13.4

Sample

SouthPacific

islands orother

islands

China(excludingHong Kongand Macau)

Shanghai Beijing

OtherChina


Hong Kongor Macau

Hong Kong Macau Taiwan KoreaSoutheast

AsiaSingapore Phuket


Phuket)

Bangkokor other

Thai citiesBali


than Bali)

Indonesiancities

Malaysia Philippines Vietnam Cambodia

2012 survey total 4243 4.1 9.9 5.2 3.5 3.9 9.3 8.6 3.6 13.4 20.9 21.5 6.0 2.3 2.5 6.0 4.5 1.0 1.1 3.3 3.2 4.3 2.22011 survey total 4265 4.6 11.2 6.2 3.2 4.6 9.9 9.0 3.8 12.9 20.3 20.9 5.2 2.4 2.4 6.1 4.6 0.8 0.7 3.1 2.4 4.6 2.0

UK 270 5.1 2.8 2.3 1.0 0.8 2.3 2.3 0.8 4.7 3.0 7.9 3.1 2.0 0.8 2.9 2.1 0.4 0.9 1.8 2.0 1.8 1.0France 437 4.2 3.3 1.1 0.8 2.1 2.2 2.2 1.2 4.2 3.5 8.2 3.5 1.4 1.1 1.6 3.1 0.4 0.4 1.2 1.0 1.7 0.8Germany 282 4.9 4.3 1.8 1.4 2.4 2.4 2.4 1.2 2.9 3.3 7.1 2.1 1.8 0.9 1.9 1.2 0.8 1.1 1.4 1.1 0.9 1.6Spain 228 5.2 3.5 1.7 1.6 2.2 2.9 2.5 2.3 3.7 3.0 8.8 3.4 1.7 1.1 2.7 2.0 1.7 1.0 1.3 1.2 3.5 1.2Italy 366 3.0 2.3 1.2 1.5 1.0 2.2 1.9 1.4 3.3 3.6 8.9 3.7 1.9 1.2 1.3 3.5 0.9 0.4 1.5 0.6 2.1 0.7Other nations in west Europe 267 4.1 2.3 1.7 0.9 1.1 0.5 0.5 0.2 3.0 2.1 8.7 1.5 1.7 0.7 2.7 1.4 ― 0.2 2.6 0.7 3.0 0.3Other places in Europe 261 4.3 1.2 0.3 0.5 0.9 2.1 1.8 1.2 3.7 1.5 9.2 1.7 1.7 0.6 3.7 1.3 0.2 0.3 0.6 0.2 2.5 3.6Turkey 151 3.0 4.8 4.1 1.8 1.1 3.9 3.9 1.2 8.0 6.4 17.6 3.2 2.2 1.9 4.8 4.5 1.6 0.6 1.7 2.5 5.4 5.1Other Middle East or Africa 147 11.8 10.1 4.6 2.9 6.9 5.9 4.2 3.2 8.7 5.0 21.7 4.4 2.7 2.5 5.0 6.7 0.8 0.9 6.5 2.1 3.9 2.5USA east 166 5.7 4.5 2.6 1.4 2.4 6.3 5.3 2.5 3.7 4.9 8.4 4.1 4.3 0.6 2.7 2.5 0.3 0.6 1.9 2.4 0.8 1.1

USA west 238 2.7 2.3 1.7 0.2 0.6 4.5 4.5 0.6 4.4 3.1 8.6 4.5 1.7 0.6 2.0 2.5 0.2 ― 1.1 1.4 1.3 0.3USA south 55 6.8 5.5 2.6 ― 2.9 5.5 5.5 ― 2.6 5.5 13.4 6.4 7.5 1.7 3.6 3.2 ― 1.8 4.0 3.6 2.6 1.5Canada 121 5.5 5.2 3.6 1.6 2.0 4.4 3.9 1.7 4.5 6.0 8.9 4.6 3.5 1.4 2.2 4.3 0.5 1.3 2.1 1.3 2.3 1.5Alaska 17 10.6 16.4 10.6 ― 5.9 10.6 10.6 ― 4.7 13.9 16.4 4.7 10.6 5.9 5.9 10.6 ― 5.9 5.9 5.9 10.6 4.7Central/South America or Caribbean 92 17.2 12.2 4.0 3.0 9.8 6.0 3.9 2.1 5.8 5.5 21.7 4.4 7.7 5.5 9.1 7.0 0.6 1.1 6.4 6.8 1.7 1.0Hawaii (Oahu) 562 8.1 3.1 1.9 1.1 0.8 4.9 4.6 1.5 4.9 3.5 13.0 4.9 3.8 2.2 2.0 5.9 1.1 0.6 2.3 2.7 1.0 0.3Hawaii (other than Oahu) 245 10.9 4.0 3.0 1.6 1.8 6.2 5.9 2.7 5.4 6.0 17.2 4.8 5.4 2.4 2.7 7.6 2.7 1.6 2.6 5.8 1.8 0.3Guam 432 13.9 4.2 2.4 1.5 2.1 10.4 9.5 4.2 11.9 12.7 24.6 10.9 6.3 3.8 4.7 10.1 1.7 1.2 4.4 7.4 2.4 1.0Saipan 218 24.4 5.5 3.1 1.9 2.7 10.3 8.9 5.4 13.2 10.9 33.4 12.8 9.8 5.2 6.6 16.9 3.3 2.0 5.7 11.7 3.1 0.6South Pacific islands or other islands 172 100.0 6.6 3.6 2.9 3.3 10.3 7.4 7.3 10.3 5.9 40.7 10.0 13.6 8.7 9.2 20.0 5.0 3.4 7.9 15.8 4.8 1.0Shanghai 222 2.8 100.0 100.0 32.7 12.4 34.4 33.3 11.6 32.1 30.3 20.6 10.7 1.7 1.2 6.1 4.8 2.3 1.8 2.7 1.7 6.0 2.4Beijing 149 3.4 100.0 48.8 100.0 19.3 24.8 24.4 10.9 28.5 25.3 17.4 10.3 1.6 0.6 4.1 5.1 1.4 1.0 3.3 2.2 5.3 3.3Other China (exc. Hong Kong / Macau) 165 3.4 100.0 16.6 17.4 100.0 24.6 22.9 11.1 25.3 21.4 21.7 7.0 1.7 2.6 7.8 2.3 1.8 2.5 6.1 3.4 4.2 2.2Hong Kong 365 3.5 30.0 20.2 9.9 10.3 100.0 100.0 33.1 37.8 32.0 30.8 18.3 2.3 2.0 8.3 5.1 1.3 0.8 5.1 3.5 4.9 1.2Macau 151 8.4 26.9 17.0 10.7 12.1 100.0 79.9 100.0 39.9 25.8 36.5 23.5 5.4 3.4 10.2 5.3 2.7 2.6 8.1 7.4 5.2 1.8Taiwan 567 3.1 19.7 12.6 7.5 7.4 26.3 24.4 10.7 100.0 39.0 27.5 14.7 1.4 3.0 7.6 6.6 0.6 1.7 3.5 3.7 8.5 2.2Korea 887 1.1 11.9 7.6 4.2 4.0 13.6 13.2 4.4 24.9 100.0 13.6 6.3 1.3 1.2 4.6 3.4 0.4 1.0 2.4 1.7 2.2 0.8Singapore 253 6.8 14.5 9.4 6.0 4.6 28.6 26.4 14.0 32.9 22.2 100.0 100.0 10.4 6.8 15.8 13.1 5.6 3.7 20.0 8.3 16.9 5.5Phuket 98 23.9 6.6 3.8 2.4 2.9 13.4 8.6 8.4 8.1 11.5 100.0 26.8 100.0 36.6 34.8 39.5 11.4 8.3 22.7 29.3 10.7 5.1Thai beaches (other than Phuket) 108 13.8 6.3 2.4 0.9 3.9 8.3 6.7 4.8 15.7 10.1 100.0 16.0 33.3 100.0 54.1 20.9 13.3 5.2 24.9 17.4 14.8 6.9

Bangkok or other Thai cities 253 6.3 9.7 5.3 2.4 5.1 14.0 12.0 6.1 16.9 16.3 100.0 15.8 13.5 23.0 100.0 10.6 3.8 5.6 11.3 6.1 16.5 9.7Bali 191 18.0 8.3 5.5 4.0 2.0 10.7 9.7 4.2 19.6 15.7 100.0 17.3 20.3 11.8 14.0 100.0 11.6 9.5 12.7 15.7 12.8 2.5Indonesian beaches (other than Bali) 42 20.5 17.6 12.0 5.0 7.0 13.3 11.2 9.9 7.9 9.4 100.0 34.0 26.8 34.2 23.3 52.8 100.0 45.9 37.9 24.1 19.2 10.1

Indonesian cities 47 12.5 16.3 8.6 3.2 8.9 10.0 6.2 8.2 20.9 19.5 100.0 19.6 17.2 11.8 30.2 38.3 40.6 100.0 31.4 17.1 28.0 13.3Malaysia 139 9.8 12.1 4.2 3.5 7.3 15.3 13.4 8.8 14.1 15.0 100.0 36.2 16.0 19.3 20.5 17.4 11.4 10.7 100.0 16.5 16.8 5.1Philippines 136 20.0 8.0 2.8 2.4 4.1 12.9 9.4 8.2 15.4 11.2 100.0 15.4 21.2 13.8 11.3 22.2 7.4 6.0 16.9 100.0 8.3 6.6

Vietnam 184 4.5 13.6 7.2 4.3 3.8 11.5 9.8 4.3 26.3 10.8 100.0 23.3 5.7 8.7 22.7 13.3 4.4 7.2 12.7 6.1 100.0 25.7Cambodia 92 1.9 12.2 5.7 5.3 3.9 5.5 4.9 3.0 13.4 8.0 100.0 15.2 5.5 8.2 26.8 5.1 4.6 6.9 7.7 9.8 51.4 100.0Other places in Asia 123 3.4 13.0 6.6 1.8 7.0 7.8 5.7 4.3 14.3 10.7 49.3 8.9 4.1 6.5 15.7 9.8 7.4 7.7 10.6 9.7 22.3 11.8Australia 250 11.3 4.8 2.9 1.5 1.6 6.7 5.7 3.1 8.5 6.1 26.2 8.8 5.3 4.1 4.7 9.3 0.8 0.6 6.1 5.4 4.3 2.1New Zealand or other Oceania 118 14.9 8.3 6.8 2.2 3.2 6.3 4.7 4.1 11.7 8.5 33.2 14.2 6.8 6.3 7.2 12.0 1.7 2.5 7.8 5.0 6.1 2.0

Sample

Otherplaces in

AsiaOceania Australia

NewZealand or

otherOceania

Japan Hokkaido Tohoku Kita KantoTokyo

metropolitanarea

Koshinetsu Tokai Hokuriku Kinki Chugoku Shikoku Kyushu Okinawa

2012 survey total 4243 2.9 7.2 5.9 2.8 6.9 2.4 0.6 0.2 0.6 0.4 0.3 0.2 0.7 0.1 0.4 1.1 3.32011 survey total 4265 3.0 7.7 6.3 2.7 9.1 2.8 0.9 0.6 0.8 0.5 0.4 0.7 1.1 0.4 0.3 1.5 3.6

UK 270 1.8 12.9 9.9 8.3 7.6 2.9 1.6 0.4 0.7 1.0 0.5 0.2 0.7 0.4 0.8 1.7 5.0France 437 0.7 8.3 7.2 4.5 4.7 2.2 0.1 0.6 1.3 0.6 0.9 0.4 1.0 0.6 0.7 1.8 2.7

Germany 282 0.7 8.4 7.5 3.6 4.8 2.9 0.9 ― 0.9 0.7 0.6 0.7 1.4 0.7 0.7 1.5 1.9Spain 228 1.5 13.1 11.8 5.7 7.4 3.7 0.4 0.3 1.4 0.4 0.4 0.7 0.7 1.1 0.7 1.8 5.2Italy 366 1.6 10.2 9.8 4.1 6.0 2.9 0.7 0.9 0.6 0.4 0.6 0.4 1.4 0.8 0.4 1.5 3.4Other nations in west Europe 267 2.9 6.9 5.4 3.7 6.0 2.5 ― ― ― ― 0.5 0.2 1.2 ― 0.4 2.7 2.6Other places in Europe 261 2.2 9.4 6.7 5.3 5.6 1.2 1.0 0.9 1.1 0.7 0.6 0.5 0.6 ― 0.2 1.8 3.1Turkey 151 2.6 14.1 13.7 5.5 6.9 2.1 0.6 ― 1.0 ― ― ― ― 0.9 0.7 1.1 2.8Other Middle East or Africa 147 7.5 10.7 8.5 6.5 11.4 4.2 1.6 0.8 2.0 0.7 1.3 1.6 1.8 0.7 1.1 4.5 7.6

USA east 166 1.7 9.9 8.1 4.9 5.8 3.9 0.6 0.3 0.8 0.6 ― 0.3 0.6 0.6 0.3 0.8 3.4USA west 238 1.3 9.0 7.9 3.6 7.1 3.3 0.9 0.8 0.5 1.0 0.7 0.9 1.0 ― 0.2 1.8 3.2USA south 55 2.2 21.6 16.7 11.4 11.1 7.4 3.6 ― 1.0 1.8 ― ― 1.8 1.8 ― 1.0 5.5

Canada 121 0.8 23.1 18.9 10.7 9.1 5.7 1.4 0.5 0.5 2.8 0.5 1.7 3.0 2.0 1.2 3.6 3.1Alaska 17 ― 10.6 4.7 10.6 15.8 5.9 5.9 ― ― 5.9 ― ― 5.9 5.9 ― 9.9 9.9Central/South America or Caribbean 92 7.5 8.6 5.3 7.3 14.2 4.0 4.4 2.0 2.8 1.8 1.6 2.2 3.6 1.1 0.6 2.8 10.2Hawaii (Oahu) 562 0.6 11.4 9.7 3.9 9.8 4.2 1.5 0.2 1.0 0.9 0.6 1.1 1.7 0.4 0.7 2.2 4.8Hawaii (other than Oahu) 245 1.1 16.1 13.8 5.7 12.3 4.1 2.5 1.0 1.1 1.0 0.3 0.8 2.7 0.6 0.6 3.3 5.2Guam 432 0.4 12.3 9.9 5.5 12.5 5.6 0.5 0.8 1.3 1.4 0.9 1.0 2.3 0.8 0.8 2.2 7.9Saipan 218 1.6 11.4 8.5 7.3 12.9 5.8 1.4 0.8 0.6 0.8 1.1 0.9 1.1 0.5 0.3 1.6 7.1

South Pacific islands or other islands 172 2.4 20.0 16.5 10.3 17.0 6.7 3.5 0.7 0.9 1.2 1.6 3.2 3.6 2.0 3.2 1.7 11.6

Shanghai 222 3.7 5.1 3.2 3.6 15.5 6.0 1.5 0.3 ― 0.4 0.4 1.5 1.7 0.6 1.7 2.3 8.8Beijing 149 1.5 3.5 2.6 1.7 12.6 7.6 2.1 1.7 1.7 1.0 1.0 1.9 2.9 1.3 2.1 3.2 7.3

Other China (exc. Hong Kong / Macau) 165 5.2 4.3 2.4 2.3 11.1 5.0 1.1 1.2 3.8 2.6 2.0 1.5 2.6 1.2 1.5 2.3 5.1Hong Kong 365 1.9 3.9 3.9 1.5 11.8 5.8 1.3 0.3 1.5 0.5 0.4 1.9 1.7 0.9 1.2 2.3 7.0Macau 151 3.5 5.8 5.1 3.2 16.8 5.5 2.1 0.4 2.6 0.7 1.0 2.9 1.3 0.7 1.7 2.5 10.7Taiwan 567 3.1 4.7 3.8 2.4 12.5 4.5 0.3 ― 0.5 0.3 0.6 1.2 1.2 0.8 0.8 2.1 7.7

Korea 887 1.5 2.4 1.7 1.1 10.6 4.2 0.5 0.4 1.4 0.6 0.6 0.4 1.2 0.5 0.9 1.4 4.7Singapore 253 4.3 11.8 8.7 6.6 11.5 5.8 0.7 0.6 1.0 1.0 1.2 1.2 1.9 1.0 1.7 2.1 7.1Phuket 98 5.2 16.4 13.4 8.2 13.5 7.4 1.7 0.6 ― 1.0 ― 1.4 2.5 2.5 1.4 1.4 11.2Thai beaches (other than Phuket) 108 7.4 10.3 9.4 6.8 9.5 4.9 0.6 0.6 ― 0.5 ― ― 0.6 ― ― ― 6.9Bangkok or other Thai cities 253 7.6 5.7 4.7 3.4 8.0 1.6 1.4 0.3 0.6 0.7 0.2 0.2 0.7 0.4 ― 0.5 5.6Bali 191 6.3 15.1 12.1 7.4 10.9 6.2 0.8 0.3 ― ― 0.4 0.7 1.2 0.7 0.7 0.7 9.0

Indonesian beaches (other than Bali) 42 21.8 8.4 5.0 4.7 9.4 5.6 ― 1.4 1.4 ― ― 1.4 ― ― 1.4 1.4 5.8Indonesian cities 47 19.9 8.4 3.2 6.3 9.2 4.2 2.1 ― 1.7 3.9 1.2 1.2 2.1 2.1 ― 1.2 2.1Malaysia 139 9.3 14.1 11.0 6.6 9.9 5.1 2.5 1.9 2.0 2.3 1.0 0.4 2.5 0.7 0.8 1.4 5.3Philippines 136 8.8 11.5 10.0 4.4 14.1 4.6 1.9 0.9 0.4 0.7 ― 0.4 0.7 0.7 1.0 1.5 10.1Vietnam 184 14.9 6.2 5.9 3.9 11.9 3.7 0.9 1.2 0.8 0.4 ― 0.3 ― ― 1.1 1.9 7.1

Cambodia 92 15.9 6.6 5.6 2.6 6.8 2.4 ― ― ― ― ― ― ― ― 1.5 1.5 3.7Other places in Asia 123 100.0 6.3 4.4 2.7 7.6 1.9 0.8 0.5 1.1 0.7 0.7 0.5 ― ― 0.5 1.6 5.0Australia 250 2.2 100.0 100.0 24.9 11.5 7.0 1.4 0.5 1.6 0.6 0.7 0.6 1.7 1.0 1.8 1.8 6.7

New Zealand or other Oceania 118 2.8 100.0 52.8 100.0 14.3 6.7 2.1 0.5 0.5 2.3 0.7 ― 1.6 0.9 2.4 0.5 8.4



Hawaii

Hong Kong or MacauChina (excluding Hong Kong and Macau)

Japan

DestinationConsidered onLast Trip(middleclassification)



Guam or Saipan

Southeast Asia

Canada or AlaskaEurope USA (excluding Hawaii and Alaska)Middle East or Africa

Oceania



Consideration Percentage Last destination PercentageRate of

Actual Visit

2012

survey

2011

survey

2012

survey

2011

survey

2012

survey

(n=4243) (%) (n=4265) (n=4243) (%) (n=4265) (n=4243)

UK (n=270) 6.4 6.0 (n=122) 2.9 2.8 45.2

France (n=437) 10.3 9.4 (n=215) 5.1 4.5 49.2

Germany (n=282) 6.7 5.9 (n=112) 2.6 2.2 39.7

Spain (n=228) 5.4 5.7 (n=90) 2.1 2.0 39.5

Italy (n=366) 8.6 8.7 (n=170) 4.0 4.3 46.4

Other nations in west Europe (n=267) 6.3 7.0 (n=129) 3.0 3.4 48.3

Greece (n=55) 1.3 2.1 (n=11) 0.3 0.3 20.0

Countries of eastern Europe (n=159) 3.8 3.4 (n=86) 2.0 1.6 54.1

Countries of northern Europe (n=101) 2.4 2.1 (n=48) 1.1 1.0 47.5

Turkey (n=151) 3.6 3.4 (n=57) 1.4 1.5 37.7

Morocco (n=32) 0.8 1.3 (n=5) 0.1 0.5 15.6

Egypt (n=63) 1.5 2.9 (n=11) 0.3 1.3 17.5

Dubai (n=27) 0.6 0.7 (n=4) 0.1 0.2 14.8

Kenya (n=4) 0.1 0.3 (n=2) ― 0.1 50.0

Other Middle East or Africa (n=57) 1.3 2.3 (n=27) 0.6 1.2 47.4

USA east (n=166) 3.9 4.6 (n=92) 2.2 2.6 55.4

USA west (n=238) 5.6 6.1 (n=155) 3.7 3.9 65.1

USA south (n=55) 1.3 1.6 (n=20) 0.5 0.6 36.4

Canada (n=121) 2.9 3.1 (n=58) 1.4 1.6 47.9

Alaska (n=17) 0.4 0.4 (n=4) 0.1 0.1 23.5

Mexico (n=27) 0.6 0.9 (n=10) 0.2 0.4 37.0

Jamaica (n=4) 0.1 0.1 (n=0) ― ― ―

Caribbean islands (n=18) 0.4 0.6 (n=2) ― 0.2 11.1

Other Central/South America (n=63) 1.5 1.1 (n=33) 0.8 0.5 52.4

Hawaii (Oahu) (n=562) 13.3 14.2 (n=392) 9.2 9.0 69.8

Hawaii (other than Oahu) (n=245) 5.8 6.3 (n=78) 1.8 1.8 31.8

Guam (n=432) 10.2 11.0 (n=238) 5.6 5.9 55.1

Saipan (n=218) 5.1 6.0 (n=53) 1.2 1.5 24.3

Palau (n=61) 1.4 1.4 (n=14) 0.3 0.3 23.0

Other Micronesia (n=24) 0.6 0.7 (n=5) 0.1 ― 20.8

Fiji (n=27) 0.6 0.8 (n=2) ― 0.1 7.4

Tahiti (n=63) 1.5 1.8 (n=6) 0.2 0.1 9.5

New Caledonia (n=53) 1.3 1.4 (n=8) 0.2 0.3 15.1

Maldives (n=62) 1.5 1.8 (n=17) 0.4 0.4 27.4

Other Islands in South Pacific of Indian Ocean (n=26) 0.6 0.9 (n=0) ― 0.2 ―

Shanghai (n=222) 5.2 6.2 (n=122) 2.9 3.4 55.0

Beijing (n=149) 3.5 3.2 (n=94) 2.2 1.7 63.1

Hong Kong (n=365) 8.6 9.0 (n=156) 3.7 3.6 42.7

Macau (n=151) 3.6 3.8 (n=58) 1.4 1.3 38.4

Other China (n=165) 3.9 4.6 (n=88) 2.1 2.3 53.3

Taiwan (n=567) 13.4 12.9 (n=309) 7.3 7.2 54.5

Korea (n=887) 20.9 20.3 (n=708) 16.7 14.5 79.8

Singapore (n=253) 6.0 5.2 (n=105) 2.5 2.0 41.5

Phuket (n=98) 2.3 2.4 (n=24) 0.6 0.5 24.5

Thai beaches (other than Phuket) (n=108) 2.5 2.4 (n=34) 0.8 0.7 31.5

Thailand (other than beach resorts) (n=253) 6.0 6.1 (n=151) 3.6 3.7 59.7

Bali (n=191) 4.5 4.6 (n=64) 1.5 1.8 33.5

Indonesian beaches (other than Bali) (n=42) 1.0 0.8 (n=7) 0.2 0.1 16.7

Indonesia (other than beach resorts) (n=47) 1.1 0.7 (n=13) 0.3 0.3 27.7

Malaysian beaches (n=68) 1.6 1.9 (n=22) 0.5 0.6 32.4

Malaysia (other than beach resorts) (n=98) 2.3 1.7 (n=45) 1.1 0.7 45.9

Cebu Island (n=87) 2.1 1.3 (n=29) 0.7 0.4 33.3

Philippine beaches (other than Cebu Island) (n=26) 0.6 0.8 (n=9) 0.2 0.2 34.6

Philippines (other than beach resorts) (n=50) 1.2 0.8 (n=27) 0.6 0.6 54.0

Vietnam (n=184) 4.3 4.6 (n=78) 1.8 1.8 42.4

Cambodia (n=92) 2.2 2.0 (n=39) 0.9 0.8 42.4

India (n=60) 1.4 1.3 (n=26) 0.6 0.7 43.3

Mongolia (n=2) ― 0.3 (n=0) ― 0.1 ―

Other places in Asia (n=72) 1.7 1.6 (n=39) 0.9 0.9 54.2

Australia (n=250) 5.9 6.3 (n=97) 2.3 2.4 38.8

New Zealand (n=104) 2.4 2.4 (n=26) 0.6 0.5 25.0

Other Oceania (n=23) 0.5 0.4 (n=5) 0.1 0.1 21.7

† Rate of actual visit was calculated by dividing by the number of actual visitors on their last trip by those who considered that destination. Percentages of 50.0 points or higher are shaded. † Attributes at the side for which the sample size was less than 30 are shaded

Europe

Middle East

or Africa

Oceania

Hawaii

USA (excluding

Hawaii and Alaska)

Canada or

Alaska

Central/

South

America

or

Caribbean

Other places

in Asia

Southeast Asia

Guam or

Saipan

South Pacific

islands or other

islands

China

0 5 10 15 20 25

2012 survey consideration percentage2012 survey last destination percentage （％）

46

●In terms of rate of actual travel, "Korea" (80%) topped the list and was followed by

"Hawaii (Oahu)."

▽The highest percentage when dividing the number of visitors on their last trip by the number of those who

considered was yielded by "Korea": 80%. This was followed by "Hawaii (Oahu)" (70%) and "USA west" (65%).

■Destinations considered on last trip and last travel destination (Those involved in considering travel plans/Multiple answer)




2. Reasons for Considering / Reason for Deciding on Destinations (1)

●Among both reasons for considering destination and reasons for deciding on, "suited my

date of departure, date of return, day of week, travel period, etc." topped the list.

▽Among reasons for considering the last destination, "suited my date of departure, date of return, day of week,

travel period, etc." (32%) topped the list and was followed by "suited my budget" (28%).

▽Among the reasons for deciding on the destination, "suited my date of departure, date of return, day of week,

travel period, etc." (11%) topped the list and was followed by "Accompanying travelers wanted to go there"

(11%). "it was a location I had wanted to go to from before" followed at 10%.

■Reasons for considering / Reason for deciding last trip

(Those involved in considering travel plans/"Reasons for considering" is multiple answer, "Reason for deciding" is single answer)

2012

survey

2011

survey

2012

survey

2011

survey

(n=4243) (n=4265) (n=4243) (n=4265)

Suited my date of departure, date of return, day of the week, travel period, etc. 32.0 33.5 11.0 11.5

Suited my budget 27.6 29.1 8.8 7.6

I just happened to discover a good travel product 9.2 11.4 3.2 3.8

Suited my booking needs such as available seat on plane, available room at hotel, etc. 6.8 6.9 2.2 2.5

Suited my flying time or flight from the closest airport, etc. 5.5 5.7 0.8 0.9

It suited the needs of accompanying travelers, such as my children 4.8 4.9 1.5 1.2

Because I wanted to earn miles 3.4 2.8 0.5 0.4

It was a location I had wanted to go to from before 21.2 21.2 10.3 8.5

Accompanying travelers wanted to go there 20.2 20.1 10.6 8.2

I had been there before and found that it was good 15.8 18.5 6.2 6.5

I was interested in a particular sightseeing spot 14.3 17.0 4.1 4.7

I have family members, relatives, acquaintances, friends at the destination 8.6 11.0 6.4 7.3

I felt like going after seeing it on TV, in a magazine, on the web, etc. 8.1 10.1 1.3 1.3

Was recommended by family members, acquaintances, friends 7.8 7.3 1.7 1.9

I was interested in a particular event, activity 5.4 5.8 3.0 3.0

I felt like going after seeing it in a blog, hearing about it through word-of-mouth communication, etc. 2.4 2.6 0.2 0.3

I felt like going after seeing the website of the travel bureau 2.3 2.0 0.2 0.1

Was recommended by a travel agent 1.5 1.8 0.5 0.6

Prices seems cheap 19.4 20.0 3.6 3.3

Food seems good 18.8 18.3 3.4 3.4

Climate seems good 18.0 18.5 3.0 2.6

Seems safe 17.8 19.6 2.0 2.5

Nature seems good 17.3 19.5 3.1 3.9

City seems good 14.9 15.2 1.8 2.8

Timing of the trip seems good 6.6 7.6 1.6 1.8

Hospitality seems good 6.0 7.7 0.5 1.1

Hygienic 4.8 4.9 0.1 0.1

Hotel I want to stay at seems good 4.4 4.7 1.6 1.3

Other 8.6 9.6 6.7 6.7

Char

acte

rist

ics

of th

e d

est

inat

ion

Budg

et/

Condi

tions

Recom

menda

tion b

y se

lf/oth

ers

Reasons for considering Reason for deciding

0 10 20 30 40

2012 survey Reasons for considering

2012 survey Reason for deciding

2011 survey Reasons for considering（％）



▽A breakdown of the reasons for considering the last travel destination by sex and age shows that for men 18-29

yrs "suited my date of departure, date of return, day of week, travel period, etc." yielded lower percentages than

among other groups, while "suited my budget" yielded higher percentages.

▽A breakdown by life stage shows that for "worker (child 2-6 yrs)," "it was a location I had wanted to go to from

before" yielded lower percentages than among other groups, while "It suited the needs of accompanying

travelers, such as my children" yielded higher percentages.

■Reasons for considering last travel destination: by demographic (Those involved in considering travel plans/Multiple answer)


（％）

Budget/Conditions Recommendation by self/others

Sample

Suited my dateof departure,

date of return,day of the

week, travelperiod, etc.

Suited mybudget

I just happenedto discover agood travel

product

Suited mybooking needs

such asavailable seat

on plane,available roomat hotel, etc.

Suited myflying time orflight from theclosest airport,

etc.

It suited theneeds of

accompanyingtravelers, suchas my children

Because Iwanted to earn

miles

It was alocation I had

wanted to go tofrom before

Accompanyingtravelers

wanted to gothere

I had beenthere before

and found thatit was good

I wasinterested in a

particularsightseeing

spot

I have familymembers,relatives,

acquaintances,friends at thedestination

I felt like goingafter seeing iton TV, in a

magazine, onthe web, etc.

Wasrecommended

by familymembers,

acquaintances,friends


particularevent, activity

I felt like goingafter seeing it

in a blog,hearing about itthrough word-

of-mouthcommunication,

etc.

2012 survey total 4243 32.0 27.6 9.2 6.8 5.5 4.8 3.4 21.2 20.2 15.8 14.3 8.6 8.1 7.8 5.4 2.4

2011 survey total 4265 33.5 29.1 11.4 6.9 5.7 4.9 2.8 21.2 20.1 18.5 17.0 11.0 10.1 7.3 5.8 2.6

Sex Male 2111 ①28.7 ②28.3 8.8 7.8 5.2 4.2 4.0 17.8 18.1 15.8 14.7 8.7 7.3 6.8 5.9 2.2

Female 2132 ①35.3 ②26.8 9.5 5.8 5.7 5.3 2.8 ③24.5 22.2 15.9 13.9 8.5 8.9 8.7 4.8 2.7

Male 18-29 yrs 265 ②24.8 ①40.4 5.8 5.0 3.7 1.7 3.7 ③19.2 17.1 6.9 12.3 10.2 8.2 7.1 6.5 2.4

Male 30-39 yrs 419 ②28.6 ①30.1 5.3 8.4 4.3 4.9 5.1 16.0 ③17.6 13.1 12.1 8.8 7.0 6.7 6.3 2.2

Male 40-49 yrs 518 ②29.4 ①32.8 5.5 11.6 6.6 6.6 5.0 14.5 14.7 19.8 13.0 9.0 6.1 6.4 5.1 2.6

Male 50 yrs or older 909 ①29.5 21.4 13.3 6.3 5.3 3.2 3.0 20.1 20.6 17.2 17.4 8.1 8.0 7.0 6.1 1.9

Female 18-29 yrs 542 ②31.3 ①31.9 6.9 3.9 4.9 2.8 0.9 ③29.5 21.8 10.5 13.3 9.0 13.1 10.5 4.3 3.0

Female 30-39 yrs 484 ①34.0 ②33.3 7.1 6.6 6.4 7.8 1.9 ③23.9 18.5 19.2 10.8 6.6 7.5 7.5 4.5 3.5

Female 40-49 yrs 361 ①33.8 ②25.8 7.6 6.7 7.1 7.6 4.1 18.6 21.4 21.2 13.5 8.5 6.9 8.8 5.1 2.7

Female 50 yrs or older 745 ①39.8 19.4 13.9 6.1 5.1 4.4 4.0 ③24.3 ②25.2 15.2 16.5 9.3 7.8 8.2 5.1 1.9

Kanto 2589 ①32.5 ②27.5 9.6 7.3 5.8 5.3 3.7 ③20.0 19.9 17.7 14.1 8.8 7.9 8.4 5.6 2.2

Kansai 1059 ①32.2 ②27.3 8.7 6.1 4.3 3.7 3.2 ③21.9 20.0 12.8 14.9 8.8 8.5 7.0 5.1 2.7

Tokai 596 ①29.6 ②28.2 8.4 5.9 5.9 4.2 2.2 ③25.1 21.6 13.1 13.8 7.5 8.3 6.4 4.7 2.8

Worker (child 7 yrs and over) 1591 ①35.1 ②24.0 12.6 6.3 4.9 6.0 2.8 20.1 ③23.1 14.5 15.3 7.4 7.6 8.3 4.8 1.4

Worker (child 2-6 yrs) 181 ①31.2 ③26.3 5.9 11.3 10.2 ②29.3 4.0 15.4 19.7 21.0 12.1 13.0 7.9 7.9 4.1 4.1

Worker (child 1 yr and under) 99 21.6 ①35.4 4.1 6.3 10.8 9.3 5.3 ③22.6 ②22.9 15.0 9.8 9.8 10.1 7.8 5.0 3.8

Worker (married, no children) 960 ①32.0 ②28.3 9.2 7.4 6.5 1.5 3.1 ③23.1 20.5 18.4 14.2 6.4 7.7 8.6 5.2 3.0

Worker (unmarried) 1224 ①30.3 ①30.3 6.0 6.5 4.9 2.1 4.4 20.8 16.5 15.9 14.0 10.1 9.0 6.3 6.6 3.1

Unmarried male 643 ②26.5 ①32.5 5.6 7.1 5.0 1.5 5.6 17.4 13.7 14.8 13.5 11.9 6.5 5.8 7.2 2.6

Unmarried female 20s/30s 578 ②31.6 ①32.9 6.6 4.9 4.1 2.1 1.4 ③26.2 20.8 14.4 12.2 9.5 11.7 7.7 4.9 3.3

Unmarried female 40s and over 185 ①33.1 17.4 6.0 8.9 3.7 4.0 7.0 ②22.5 13.2 17.1 19.7 11.6 8.5 6.1 6.8 2.6

Student 188 ③23.9 ①32.7 6.5 5.6 1.1 2.0 1.8 ②27.9 17.2 9.2 12.3 16.2 8.2 9.1 3.5 1.4

Recommendation by self/others Characteristics of the destination

Sample

I felt like goingafter seeing thewebsite of thetravel bureau

Wasrecommended

by a travelagent

Prices seemscheap

Food seemsgood

Climate seemsgood

Seems safeNature seems

goodCity seems

good

Timing of thetrip seems

good

Hospitalityseems good

HygienicHotel I want tostay at seems

goodOther

2012 survey total 4243 2.3 1.5 19.4 18.8 18.0 17.8 17.3 14.9 6.6 6.0 4.8 4.4 8.6

2011 survey total 4265 2.0 1.8 20.0 18.3 18.5 19.6 19.5 15.2 7.6 7.7 4.9 4.7 9.6

Sex Male 2111 2.3 1.6 18.4 17.2 18.5 ③19.2 18.7 14.4 6.0 6.5 4.9 3.5 9.1

Female 2132 2.4 1.4 20.3 20.4 17.4 16.5 15.9 15.3 7.3 5.5 4.6 5.2 8.0

Male 18-29 yrs 265 1.3 4.1 15.8 13.0 12.7 13.0 10.6 10.2 3.9 3.9 3.5 2.2 4.8

Male 30-39 yrs 419 1.0 0.8 13.7 16.8 14.5 13.7 13.5 14.7 5.7 4.3 3.3 3.1 5.5

Male 40-49 yrs 518 2.9 1.3 21.8 21.3 ③22.4 18.2 16.5 14.9 6.8 8.4 5.1 5.7 9.9

Male 50 yrs or older 909 2.8 1.3 19.3 16.3 19.9 ③24.1 ②24.8 15.2 6.3 7.2 5.9 2.8 11.6

Female 18-29 yrs 542 2.6 2.6 19.7 21.2 14.8 12.9 12.4 15.2 4.9 3.4 3.8 2.6 4.9

Female 30-39 yrs 484 2.1 1.0 20.7 23.0 17.4 15.3 15.3 16.9 6.8 6.1 4.5 5.9 7.0

Female 40-49 yrs 361 2.5 0.7 20.9 20.9 ③21.6 16.6 16.6 13.5 9.6 6.5 5.8 8.0 9.2

Female 50 yrs or older 745 2.3 1.1 20.3 18.0 17.3 19.7 18.6 15.4 8.2 6.3 4.7 5.3 10.4

Kanto 2589 2.3 1.6 19.6 19.5 19.1 18.1 17.1 14.5 7.0 6.1 4.7 4.2 8.5

Kansai 1059 2.4 1.3 18.8 19.1 17.1 18.3 19.0 17.0 6.7 6.3 5.4 5.0 8.4

Tokai 596 2.5 1.2 19.5 15.2 14.6 15.7 15.4 12.4 5.0 5.1 3.7 3.9 9.0

Worker (child 7 yrs and over) 1591 2.2 1.3 19.4 17.4 19.4 20.7 22.1 14.3 6.5 6.3 5.7 4.4 9.8

Worker (child 2-6 yrs) 181 3.1 3.2 20.4 17.8 22.3 25.3 17.9 17.7 6.0 10.4 10.9 6.4 4.6

Worker (child 1 yr and under) 99 1.9 1.9 11.9 19.6 16.8 17.7 14.4 11.8 4.0 8.2 7.1 7.2 6.9

Worker (married, no children) 960 3.0 1.4 17.4 22.6 19.8 17.4 17.5 16.7 8.4 5.6 3.1 5.7 8.0

Worker (unmarried) 1224 2.0 1.3 ③21.6 18.3 14.7 14.1 12.4 14.2 5.7 5.7 4.2 3.1 8.7

Unmarried male 643 1.5 1.8 ③20.2 15.5 15.8 15.3 12.7 12.4 5.3 5.2 3.9 2.2 9.6

Unmarried female 20s/30s 578 2.5 1.7 22.4 21.1 13.1 13.1 10.6 16.3 5.8 4.4 3.7 2.6 5.7

Unmarried female 40s and over 185 2.1 ― ③19.9 17.0 15.1 11.2 14.3 13.8 7.5 8.1 4.4 6.9 10.5

Student 188 1.9 3.1 18.1 15.9 14.0 12.8 9.8 13.8 6.6 3.0 1.3 2.4 3.9



† ①, ② , and ③ are the top three responses for each segment (excluding "Other.")

Sex & age

Area ofresidence

Lifestage

Sex & age

Area ofresidence

Lifestage



■Reasons for considering last travel destination: by last destination (Those involved in considering travel plans/Multiple answer)

▽A breakdown by last destination shows that for European countries the main reasons were "it was a location I

had wanted to go to from before," "I was interested in a particular sightseeing spot," and "city seems good": for

Asian countries, "prices seem cheap"; and for nearby countries/areas such as "Guam," "Saipan," "Taiwan," and

"Korea," "suited my date of departure, date of return, day of week, travel period, etc." and "suited my budget."


（％）

Budget/Conditions Recommendation by self/others

Sample

Suited my dateof departure,

date of return,day of the

week, travelperiod, etc.

Suited mybudget

I just happenedto discover agood travel

product

Suited mybooking needs

such asavailable seat

on plane,available roomat hotel, etc.

Suited myflying time orflight from theclosest airport,

etc.

It suited theneeds of

accompanyingtravelers, suchas my children

Because Iwanted to earn

miles

It was alocation I had

wanted to go tofrom before

Accompanyingtravelers

wanted to gothere

I had beenthere before

and found thatit was good


particularsightseeing

spot

I have familymembers,relatives,

acquaintances,friends at thedestination

I felt like goingafter seeing iton TV, in a

magazine, onthe web, etc.

Wasrecommended

by familymembers,

acquaintances,friends


particularevent, activity

I felt like goingafter seeing it

in a blog,hearing about itthrough word-

of-mouthcommunication,

etc.

2012 survey total 4243 32.0 27.6 9.2 6.8 5.5 4.8 3.4 21.2 20.2 15.8 14.3 8.6 8.1 7.8 5.4 2.4

2011 survey total 4265 33.5 29.1 11.4 6.9 5.7 4.9 2.8 21.2 20.1 18.5 17.0 11.0 10.1 7.3 5.8 2.6

UK 122 ②26.7 ①30.8 11.4 6.1 4.9 2.1 4.3 24.3 23.0 13.4 19.5 13.9 9.7 11.7 11.1 2.5

France 215 25.2 12.0 14.7 5.6 5.5 2.0 4.6 ①35.6 ③28.9 8.9 ②29.0 9.6 16.9 7.0 3.6 3.4

Germany 112 24.1 15.7 8.1 6.4 2.9 1.4 1.6 ②34.1 23.4 11.5 ①34.2 10.2 12.6 4.4 12.5 6.7

Spain 90 ③22.1 15.3 14.9 9.9 4.1 ― 4.9 ①33.9 ②26.6 11.2 ③22.1 7.0 14.2 8.7 7.2 7.3

Italy 170 23.3 16.7 5.3 3.0 2.9 0.8 2.0 ①44.6 ③25.4 11.0 25.2 3.9 12.3 9.6 4.6 3.7

Other nations in west Europe 129 24.2 7.9 17.8 4.4 3.6 1.8 ― ①36.7 23.7 8.8 ②29.5 9.6 10.8 5.3 5.0 4.3

Other places in Europe 143 30.4 14.9 11.2 2.9 4.3 1.8 2.7 ①38.6 23.9 14.9 25.3 8.5 15.1 6.9 5.6 1.9

Turkey 57 24.6 23.5 20.0 ― ― 1.7 1.1 ①44.4 24.0 8.9 24.7 8.8 12.9 16.8 1.8 4.5

Other Middle East or Africa 45 19.4 16.2 6.4 3.1 1.3 ― ― ②25.8 19.5 12.1 ①37.7 10.7 ③24.9 12.1 1.3 9.3

USA east 92 ③19.7 16.6 4.4 12.9 6.5 7.3 10.0 ②21.3 14.7 14.2 18.0 ①31.4 4.9 12.4 12.4 2.8

USA west 155 ②23.5 17.5 6.4 10.8 6.7 5.9 10.9 17.2 20.0 22.0 20.0 ③23.0 8.0 5.1 11.3 0.8

USA south 20 17.2 ― ― 7.8 ― ― 4.7 ①35.8 ③19.8 4.7 19.5 ②23.7 ― 8.1 7.5 ―

Canada 58 ②24.7 17.2 16.4 9.1 4.0 ― 3.6 17.7 ③21.8 7.5 10.8 14.6 4.9 11.3 3.5 ―

Central/South America or Caribbean 44 27.7 16.4 14.1 1.9 5.8 ― ― ③29.3 10.9 2.1 ①36.3 15.2 14.9 8.6 19.7 3.6

Hawaii (Oahu) 392 23.7 20.4 6.5 6.1 4.8 9.9 4.5 13.3 23.9 24.6 7.1 3.3 6.9 9.4 7.3 2.5

Hawaii (other than Oahu) 78 ③29.1 15.0 6.9 4.6 3.4 4.2 4.7 20.2 22.2 18.3 12.2 3.8 6.2 11.5 4.1 4.0

Guam 238 ②37.4 ①49.6 7.5 7.0 9.4 14.5 3.4 10.6 19.0 18.7 3.2 0.7 7.3 6.1 5.2 0.9

Saipan 53 ②40.8 ①47.1 10.8 6.5 9.7 7.2 3.3 5.3 13.2 9.3 8.5 2.4 12.4 8.4 15.2 1.9

South Pacific islands or other islands 52 21.3 14.2 5.8 6.6 ― ― ― ②33.6 11.8 18.1 15.2 2.9 ③21.6 9.1 7.1 1.8

Shanghai 122 ②34.9 ①39.5 12.1 10.1 4.7 3.8 4.4 14.3 8.6 11.1 7.4 17.9 2.6 7.6 1.3 0.5

Beijing 94 ②38.3 ①44.0 15.8 4.5 3.5 6.8 2.0 15.6 7.2 5.8 13.2 10.5 5.1 10.1 4.5 0.6

Other China (exc. Hong Kong / Macau) 88 ①33.8 ②29.0 ③20.6 6.5 3.8 1.7 2.5 16.3 13.0 7.1 12.4 8.6 5.9 7.5 ― 1.6

Hong Kong 156 ①45.8 ③30.6 7.9 14.2 10.4 4.9 5.8 7.9 20.7 22.4 7.6 7.0 6.8 5.9 7.1 1.8

Macau 58 ①46.4 ②32.4 13.3 18.0 15.6 1.1 8.1 14.7 26.0 ③26.7 11.4 4.5 5.5 8.7 13.8 2.4

Taiwan 309 ①47.4 ②38.9 7.5 9.8 7.2 3.8 2.1 19.3 23.4 19.1 14.0 5.7 7.6 7.8 3.3 3.0

Korea 708 ①39.7 ③35.6 7.7 5.6 6.6 4.7 1.6 17.4 24.2 16.8 8.2 6.7 5.4 7.7 3.0 1.6

Singapore 105 ②36.7 ③26.9 10.0 9.7 3.4 8.5 6.9 16.0 12.7 15.3 12.7 13.2 12.6 7.4 4.1 3.4

Phuket 24 ②38.1 ①40.1 11.2 14.9 6.7 ― 11.5 19.1 34.5 10.7 4.0 4.0 ― 6.7 4.0 11.3

Thai beaches (other than Phuket) 34 21.0 27.7 5.7 12.4 11.0 2.8 16.3 10.0 19.6 ③31.5 5.9 8.5 2.8 6.4 5.7 2.8

Bangkok or other Thai cities 151 ②30.7 27.3 6.2 10.0 9.8 3.3 6.7 16.3 16.5 ③29.7 12.6 13.9 3.9 9.5 4.2 6.9

Bali 64 26.4 ②33.8 5.4 9.2 3.7 0.9 3.1 27.0 19.7 10.6 7.9 1.5 10.4 13.0 3.1 5.0

Indonesian cities 13 11.6 11.6 11.6 ― 13.7 ― ― ― 8.1 ― 20.2 28.3 ― ― ― ―

Malaysia 65 ②36.7 27.7 7.1 4.8 6.7 ― ― 25.2 4.9 20.7 14.8 9.7 12.0 1.6 0.9 3.6

Philippines 63 ②29.6 ①36.8 5.7 5.7 7.4 6.6 1.5 9.2 7.9 13.3 7.1 21.4 1.9 6.9 9.3 2.4

Vietnam 78 30.3 ②40.0 13.8 15.7 11.3 5.0 4.3 ③32.0 21.5 11.5 14.5 8.8 7.8 9.7 2.2 3.0

Cambodia 39 ②29.9 ①35.6 9.7 9.2 1.4 4.4 3.6 26.1 19.6 11.1 ③28.1 8.6 10.1 3.6 ― ―

Other places in Asia 64 ③27.2 26.3 14.2 3.5 6.2 2.7 5.3 ①42.3 11.9 14.9 ②36.4 7.7 12.1 3.5 2.8 1.5

Australia 97 15.6 13.8 7.4 6.0 1.4 5.5 0.6 21.1 13.8 8.7 15.8 19.5 12.9 10.8 6.2 3.4

New Zealand or other Oceania 31 27.8 5.7 8.2 2.7 ― 2.7 3.2 9.5 18.3 ③28.7 24.2 5.5 2.7 13.4 23.6 10.2

Long distance 1276 ②25.0 16.6 11.2 6.0 3.9 2.4 4.2 ①31.5 22.3 11.3 23.5 11.9 10.5 7.9 6.9 2.6

Medium distance 1200 ②26.4 24.0 7.8 7.1 4.9 5.6 4.3 19.1 18.2 20.1 12.8 7.8 8.9 8.6 5.4 3.3

Short distance 1808 ①40.6 ②37.8 8.8 7.4 7.0 5.9 2.4 15.2 19.8 16.2 8.8 7.1 6.1 7.2 4.3 1.7

Recommendation by self/others Characteristics of the destination

Sample

I felt like goingafter seeing thewebsite of thetravel bureau

Wasrecommended

by a travelagent

Prices seemscheap

Food seemsgood

Climate seemsgood

Seems safeNature seems

goodCity seems

good

Timing of thetrip seems

good

Hospitalityseems good

HygienicHotel I want tostay at seems

goodOther

2012 survey total 4243 2.3 1.5 19.4 18.8 18.0 17.8 17.3 14.9 6.6 6.0 4.8 4.4 8.6

2011 survey total 4265 2.0 1.8 20.0 18.3 18.5 19.6 19.5 15.2 7.6 7.7 4.9 4.7 9.6

UK 122 1.4 5.5 6.3 9.3 14.7 22.5 11.9 ③24.5 10.5 6.4 2.9 4.8 10.1

France 215 4.4 1.9 2.1 20.0 15.1 9.3 17.9 27.4 7.3 4.7 2.2 4.6 3.5

Germany 112 5.1 ― 7.6 14.5 20.0 26.1 24.0 ③28.2 11.2 8.4 16.9 1.5 8.0

Spain 90 6.0 2.5 0.7 17.0 ③22.1 4.5 18.7 21.5 6.5 6.1 4.1 5.4 6.8

Italy 170 3.1 2.4 4.9 23.0 14.1 9.3 13.2 ②31.8 2.9 5.4 2.5 1.5 7.1

Other nations in west Europe 129 3.8 ― 6.7 10.9 16.3 25.4 26.4 ③29.4 9.0 5.7 9.7 0.5 11.9

Other places in Europe 143 2.9 0.6 14.9 15.7 14.2 18.0 ②34.1 ③31.0 9.2 1.3 5.4 2.0 5.8

Turkey 57 4.5 ― 8.0 16.9 17.4 11.7 ②29.3 ③28.4 7.1 8.6 4.7 2.5 4.5

Other Middle East or Africa 45 12.4 1.3 7.3 7.9 16.6 12.8 18.7 13.1 21.2 8.3 ― 1.8 5.7

USA east 92 1.7 1.9 4.7 3.1 4.1 9.4 11.0 17.2 8.1 2.2 2.1 1.6 9.0

USA west 155 2.2 0.7 6.4 18.2 20.7 21.4 22.0 ①26.5 9.8 10.2 4.3 6.2 10.5

USA south 20 ― ― 4.7 3.1 18.5 2.8 4.0 7.2 10.0 4.2 ― 4.7 18.6

Canada 58 3.6 4.9 2.5 11.6 14.8 19.5 ①37.1 18.9 11.1 6.7 5.7 3.6 4.9

Central/South America or Caribbean 44 2.3 ― 2.3 13.1 19.6 9.7 ②35.8 12.2 13.2 15.4 3.6 1.4 14.1

Hawaii (Oahu) 392 1.7 1.6 7.1 15.9 ①39.8 ③24.8 ②30.9 17.2 8.8 10.3 6.1 9.8 8.9

Hawaii (other than Oahu) 78 4.0 3.3 6.8 13.6 ②29.8 17.3 ①40.8 9.3 8.5 7.8 8.8 8.8 6.2

Guam 238 1.9 3.9 13.5 10.0 ③30.2 20.5 20.9 10.1 2.5 3.9 5.8 4.4 8.2

Saipan 53 8.8 ― 10.1 2.8 18.2 6.4 ③32.9 ― 4.6 5.1 1.2 1.2 4.5

South Pacific islands or other islands 52 1.6 2.2 5.2 8.4 19.0 20.1 ①54.3 7.9 11.7 6.2 2.9 2.3 13.6

Shanghai 122 1.9 1.6 ③21.0 9.7 9.2 5.3 9.1 12.1 4.7 ― 2.3 3.1 4.9

Beijing 94 1.7 2.1 ③20.1 10.9 5.5 6.5 9.9 6.3 5.8 ― 1.5 3.9 8.5

Other China (exc. Hong Kong / Macau) 88 3.2 2.3 18.1 4.6 9.7 6.8 16.4 5.9 5.1 1.0 1.6 1.6 12.4

Hong Kong 156 ― 3.4 21.7 ②37.9 14.8 17.5 2.7 13.4 7.8 3.0 5.4 9.6 12.1

Macau 58 ― 8.6 26.2 26.0 22.4 20.3 4.1 12.2 7.2 3.6 ― 5.1 6.3

Taiwan 309 3.0 1.5 ③38.2 35.2 19.7 33.5 11.5 18.5 5.5 11.9 7.1 2.9 6.7

Korea 708 1.4 1.4 ②37.8 30.4 7.5 14.8 4.6 5.9 3.6 3.2 3.6 3.7 10.0

Singapore 105 4.1 1.5 20.9 25.1 14.1 ①39.1 11.0 16.7 5.5 9.0 17.6 12.9 6.4

Phuket 24 4.0 ― ③35.9 24.3 19.4 25.1 20.7 15.3 14.9 12.9 7.6 23.9 3.5

Thai beaches (other than Phuket) 34 2.8 ― ①39.0 ②37.5 20.0 23.3 27.2 16.6 11.1 10.8 2.8 7.0 8.0

Bangkok or other Thai cities 151 3.7 ― ①36.8 22.7 10.1 19.8 6.2 10.5 6.7 11.0 1.2 4.3 6.6

Bali 64 2.7 4.5 27.8 9.5 ①37.5 16.8 ③32.8 6.8 3.2 9.2 4.4 9.3 13.5

Indonesian cities 13 13.7 ― 25.3 ― ③38.9 ②47.5 ①52.1 ― ― ― ― ― ―

Malaysia 65 6.0 ― ①41.2 25.9 ③32.6 24.6 21.5 11.9 4.9 13.1 5.9 7.0 18.1

Philippines 63 ― 0.9 ③29.4 2.7 10.4 4.6 13.3 0.9 3.2 2.4 0.9 9.6 15.2

Vietnam 78 4.2 ― ①43.5 19.5 23.1 14.7 18.8 11.4 6.8 2.9 2.2 4.1 1.8

Cambodia 39 ― 3.6 25.3 4.5 18.2 4.5 18.7 2.4 12.5 8.9 4.5 ― 5.8

Other places in Asia 64 7.5 1.3 26.2 5.2 13.8 7.3 24.6 6.2 16.8 2.2 ― ― 9.9

Australia 97 2.0 2.5 4.7 9.6 ②28.7 ③26.4 ①30.2 14.4 11.8 5.9 9.6 1.0 7.7

New Zealand or other Oceania 31 3.0 ― ― 4.7 ②31.1 26.5 ①49.2 20.9 18.3 7.4 10.2 4.7 11.3

Long distance 1276 2.7 1.4 5.6 14.8 15.4 14.8 20.7 ③24.7 8.5 5.8 5.1 2.7 7.9

Medium distance 1200 2.7 1.6 18.9 16.2 ①27.1 22.4 ③25.6 12.8 8.3 8.8 5.9 6.8 8.5

Short distance 1808 1.9 1.7 ③29.3 23.6 13.7 17.0 9.7 9.4 4.3 4.4 3.9 4.1 9.0


50.0 …Figures 5 or more points or lower than the 2012 survey total are shaded. † Items with under 10 samples are not indicated in the table.† ①, ② , and ③ are the top three responses for each segment (excluding "Other.")







▽As for reasons for deciding on destinations, the one for "male 18-29" was "suited my budget" (19%) and for

"female 18-29" was "it was a location I had wanted to go to from before" (16%).

▽A breakdown by distance of the last destination shows that, for "long distance" destinations "it was a location I

had wanted to go to from before" was given by 17%, a percentage higher than the others.

■Reason for deciding on last travel destination (Those involved in considering travel plans/Single answer)


2012

survey

2011

survey

Male

18-29

yrs

Male

30-39

yrs

Male

40-49

yrs

Male 50

yrs or

older

Female

18-29

yrs

Female

30-39

yrs

Female

40-49

yrs

Female

50 yrs

or older

Long

distance

Medium

distance

Short

distance

(n=4243) (n=4265) (n=265) (n=419) (n=518) (n=909) (n=542) (n=484) (n=361) (n=745) (n=1276) (n=1200) (n=1808)

Suited my date of departure, date of return, day of the week, travel period, etc. 11.0 11.5 8.6 13.1 9.9 8.0 12.4 12.2 12.4 12.7 9.0 8.5 13.9

Suited my budget 8.8 7.6 19.0 11.4 9.7 6.4 8.6 11.5 7.8 4.9 4.4 7.1 13.2

I just happened to discover a good travel product 3.2 3.8 2.4 2.3 2.8 4.4 2.6 3.0 3.7 3.4 3.9 1.5 3.8

Suited my booking needs such as available seat on plane, available room at hotel, etc. 2.2 2.5 2.2 2.9 6.1 1.9 1.3 1.7 1.9 0.8 2.0 1.9 2.7

It suited the needs of accompanying travelers, such as my children 1.5 1.2 0.6 1.6 2.2 0.9 1.3 3.7 2.3 0.6 0.8 1.4 2.1

Suited my flying time or flight from the closest airport, etc. 0.8 0.9 0.9 0.8 1.1 0.6 0.9 0.9 1.2 0.8 0.4 0.8 1.3

Because I wanted to earn miles 0.5 0.4 0.4 1.0 1.3 ― 0.6 0.5 1.1 ― 0.7 0.6 0.4

Accompanying travelers wanted to go there 10.6 8.2 10.2 11.7 6.8 11.0 9.4 10.6 11.2 12.7 11.2 10.5 10.1

It was a location I had wanted to go to from before 10.3 8.5 11.0 9.6 6.1 9.7 15.9 11.5 6.2 11.0 16.9 9.7 5.8

I have family members, relatives, acquaintances, friends at the destination 6.4 7.3 7.6 6.8 6.1 5.7 7.9 5.1 6.7 6.3 9.0 5.4 5.3

I had been there before and found that it was good 6.2 6.5 3.9 5.9 9.7 4.5 4.9 7.7 9.2 5.1 4.0 9.7 5.4

I was interested in a particular sightseeing spot 4.1 4.7 5.2 4.9 2.6 4.4 4.3 3.1 4.4 4.4 7.2 4.2 1.9

I was interested in a particular event, activity 3.0 3.0 3.5 3.7 2.9 3.2 2.8 2.8 3.4 2.5 3.4 3.1 2.6

Was recommended by family members, acquaintances, friends 1.7 1.9 3.0 1.8 0.6 1.5 2.3 1.7 2.5 1.5 1.5 2.0 1.7

I felt like going after seeing it on TV, in a magazine, on the web, etc. 1.3 1.3 1.3 1.6 0.6 1.1 2.8 1.0 1.2 0.9 1.5 1.5 1.0

Was recommended by a travel agent 0.5 0.6 0.9 0.6 0.7 0.4 1.3 0.5 ― ― 0.7 0.6 0.4

I felt like going after seeing it in a blog, hearing about it through word-of-mouth communication, etc. 0.2 0.3 0.2 ― 0.2 0.2 0.2 0.9 0.5 ― 0.3 0.3 0.2

I felt like going after seeing the website of the travel bureau 0.2 0.1 0.2 0.2 0.6 0.2 0.2 0.2 0.2 0.2 0.3 0.2 0.2

Prices seems cheap 3.6 3.3 4.1 2.9 4.2 4.2 3.4 3.0 3.0 3.6 0.6 3.8 5.6

Food seems good 3.4 3.4 2.8 4.5 3.3 3.8 3.0 2.6 4.4 2.7 1.3 0.9 6.4

Nature seems good 3.1 3.9 1.5 2.0 2.0 5.9 1.7 1.4 2.5 4.0 4.1 4.7 1.3

Climate seems good 3.0 2.6 2.2 2.0 3.7 4.4 3.2 1.7 2.1 2.8 2.7 4.7 2.1

Seems safe 2.0 2.5 1.5 1.4 2.2 3.2 1.3 0.9 1.6 2.5 1.8 3.3 1.4

City seems good 1.8 2.8 1.5 1.4 2.2 1.7 1.9 2.4 1.1 1.7 3.2 1.3 1.2

Timing of the trip seems good 1.6 1.8 1.5 0.8 1.3 1.9 1.3 1.2 1.1 2.5 2.0 2.0 0.9

Hotel I want to stay at seems good 1.6 1.3 0.6 1.2 2.0 1.3 0.8 1.9 1.9 2.3 0.6 3.0 1.3

Hospitality seems good 0.5 1.1 ― 0.2 0.9 0.9 0.2 0.5 0.4 0.4 0.7 0.7 0.3

Hygienic 0.1 0.1 ― 0.2 0.4 ― ― 0.2 ― 0.2 ― 0.3 0.1

Other 6.7 6.7 3.2 3.7 8.1 8.7 3.6 5.6 6.0 9.7 5.8 6.6 7.4



Char

acte

rist

ics

of th

e d

est

inat

ion

Budg

et/

Condi

tions

Recom

menda

tion b

y se

lf/oth

ers

2012 survey

Sex & age

2012 survey

Distance of the last

destination

0 5 10 15

2012 survey

2011 survey （％）



●"Mostly decided on my own" was given by 36%, while those involved in consideration

accounted for 84%. The greater the number of trips taken thus far, there was an increase

in the incidence of "mostly decided on my own."

▽A breakdown by sex and age shows that a higher percentage of the "female 40-49 yrs" segment gave "mostly

decided on my own."

▽A breakdown by life stage shows that high percentages of the "unmarried male" and "unmarried female 40s and

over" segments gave "mostly decided on my own": around of 50%.

▽A breakdown by number of trips thus far shows that the greater the number of trips taken thus far, the higher was

the incidence of "mostly decided on my own." This was given by 44% of the heavy travelers.

▽A breakdown by package tour use shows that over 50% of package tour non-users gave "mostly decided on my

own."

■Degree of involvement in consideration process (Total/Single answer)

3. Degree of Involvement in Consideration Process

Those involved in consideration/total

Mostly

decided on my own

Decided

with travel

companions

Left whole decision

with companionsOther No ans.

●Legend

2012 survey total (n=5076) 83.6

2011 survey total (n=5094) 83.7

Sex Male (n=2523) 83.7

Female (n=2554) 83.5

Sex & age Male 18-29 yrs (n=345) 76.8

Male 30-39 yrs (n=502) 83.5

Male 40-49 yrs (n=594) 87.2


Female 18-29 yrs (n=656) 82.5

Female 30-39 yrs (n=558) 86.8

Female 40-49 yrs (n=413) 87.5


Area of


Kansai (n=1279) 82.8

Tokai (n=731) 81.4

Life









Student (n=276) 68.2

Number of

trips takenLight (n=825) 73.0

Middle (n=1433) 78.9

Heavy (n=2818) 89.1

Used (n=2513) 100.0

Didn't use (n=1730) 100.0

Package use

† Only those

involved in

considering

Those

involved in

consideration

/total

35 .4

38 .4

33 .0

33 .0

34 .3

45 .4

38 .1

27 .1

37 .2

39 .8

31 .7

37 .1

33 .4

33 .9

34 .5

32 .4

29 .3

27 .9

45 .8

50 .6

32 .4

49 .8

27 .7

21 .0

27 .6

44 .1

34 .7

54 .2

47.9

48.3

45.3

50.4

43.8

49.2

41.8

46.0

55.4

49.6

47.7

48.6

47.4

49.4

47.5

46.9

47.7

54.2

61.6

39.9

31.7

49.5

38.6

40.4

51.9

51.3

45.0

65.3

45.8

14.6

15.0

14.3

15.0

22.4

15.8

11.8

12.3

14.7

12.6

11.3

18.3

13.9

15.4

16.5

19.1

16.4

9.9

12.9

16.6

15.6

10.0

27.7

24.6

18.6

9.7

－

35 .7 ％

16.0

－

－

－

－

1.2

1.8

2.0

1.5

0.8

1.0

0.7

3.7

0.6

2.8

1.2

1.4

1.7

1.8

2.1

2.6

1.4

1.1

2.6

1.6

4.1

2.5

2.5

1.3

0.8

0.6



■Timing of decision to travel, timing of starting to consider, timing of booking: period until departure

(Those involved in considering travel plans/ Single answer each)

4. Timing of Travel Consideration and Booking (1)

●A look at the average of the timing of the consideration process shows that the timing of

the initial idea to travel was 4.5 months prior, the timing of the start of consideration was

3.1 months prior, and the timing of booking was 2.4 months prior.

▽A look at the process spanning from the timing of the initial idea to travel to the timing of the start of consideration

and the timing of booking shows that the timing of the initial idea to travel as "3-4 months prior to departure"

(27%) was highest. The average was 4.5 months prior. The dominant timing of the start of consideration was "3-4

months prior to departure" (28%), while the average was 3.1 months. In terms of the timing of booking, "1 month

prior to departure" accounted for 25%, while the average was 2.4 months prior.

Sample

7 or more

months

prior to

departure

5-6 months

prior to

departure

3-4 months

prior to

departure

2 months

prior to

departure

Within 1

month prior

to

departure

Within 3

weeks prior

to

departure

Within 2

weeks prior

to

departure

Within 1

week prior

to

departure

Don't

know/

Don't

remember

Average

(months

prior)

When first thought of traveling 4243 15.5 16.5 26.9 17.2 13.5 2.7 1.9 0.9 5.0 4.5

When started considering 4243 6.3 12.6 27.6 21.8 19.3 5.3 2.8 1.3 3.0 3.1

When booked 4243 3.7 6.8 22.9 23.7 24.9 8.0 5.3 2.1 2.6 2.4



When booked 4265 3.0 6.6 22.8 22.0 26.5 8.3 6.2 2.8 1.8 2.3



When booked 4436 3.2 5.1 19.1 24.3 27.3 10.1 6.8 2.3 1.6 2.1

2012

Survey

2011

Survey

2010

Survey

0

10

20

30

40

When first thought of traveling 2012 When started considering 2012 When booked 2012

（％）



Sample

When first thought of

traveling

When started

consideringWhen booked

2012 survey total 4243 4.5 3.1 2.4

2011 survey total 4265 4.6 3.0 2.3

2010 survey total 4436 4.3 2.8 2.1

Light 602 4.6 3.0 2.2

Middle 1131 4.5 2.9 2.2

Heavy 2510 4.4 3.1 2.5

Used 2513 4.3 2.9 2.2

Didn't use 1730 4.7 3.3 2.6

Number

of

trips

taken

Package

use

Average

(months

prior)

0

1

2

3

4

5

6

2012 survey total

2011 survey total

2010 survey total

(months prior)

53

■Timing of decision to travel, timing of starting to consider, timing of booking: changes in the average period prior to departure

(Those involved in considering travel plans/Single answer)

●The average duration of time between the initial idea to travel and actual booking was

2.1 months. The timing of the start of consideration, the timing of booking all yielded

averages that constituted a shorter period of time prior to departure in comparison to the

2011 survey results.

▽A comparison with the 2011 survey reveals that there was a slight increase in when started considering and

when booked.

▽A breakdown by use of package tours shows that longer periods prior to departure were given in all cases by the

package non-users.




■The period of consideration from the start of consideration through booking (Those involved in considering travel plans/Single answer)

●The period of consideration from the start of consideration through booking was an

average of 0.7 months. "within 1 week" was given by almost 60%, which indicates more

or less the same trend as the last study (2011 survey).

▽A breakdown by number of trips taken shows that the greater the number of prior trips taken, the higher the

incidence of the response "within 1 week prior." Among heavy travelers, the response "within 1 week prior"

reached the 63% mark.


Within 1 weekWithin 2-3

weeks

1 or more

months, less

than 2 months

2 or more

months, less

than 3 months

3 or more

months, less

than 4 months

４mon.or more

Don't know or

don't

remember

●Legend




Light (n=602) 0.8

Middle (n=1131) 0.7

Heavy (n=2510) 0.7

Used (n=2513) 0.7

Didn't use (n=1730) 0.7

Package

use

Average

(no.

mon.)

Number

of

trips

taken

57.2

57.8

53.3

56.9

62.6

58.1

62.1 1.4

22.9

24.5

25.3

27.5

26.1

20.3

25.4

19.2

3.3

3.2

3.0

3.3

3.4

3.3

3.5

3.0

3.1

3.4

3.3

5.0

2.5

3.0

2.8

3.6 4.0

59.7％

0.7

0.9

1.0

1.2

1.7

1.8

1.0

6.7

6.8

6.8

6.8

6.6

6.9

7.5

6.8

2.7

3.2

3.4

3.2

2.0

2.2

3.2



●In terms of sources of information used when comparing for consideration, the "Internet

(PC)" was dominant: 80%. The results indicate more or less the same trends as those of

the prior survey (2011).

▽In terms of sources of information used by those who were involved in the decision about travel plans to make

comparisons, the Internet (PC) was dominant: 80%. This was followed by "travel agency pamphlets" (31%),

"guidebooks ("Chikyuu no arukikata," etc.)" (19%), and "travel agency counters" (15%).

▽A comparison with the 2011 survey results shows that "travel agency pamphlets" saw somewhat of a drop in

percentage, although the trend was more or less the same.

▽A breakdown by sex shows that higher percentages of women than men gave "travel agency pamphlets," "travel

agency counters," and "feedback and introductions (word-of-mouth) of friends, acquaintances, family members."

▽A breakdown by sex and age shows that in all segments "Internet (PC)" was given the most. This was followed

by "travel agency pamphlets." Among both males and females 50 yrs or older, "information magazines sent from

travel agents and airlines" were cited next.

▽A breakdown by number of trips thus far shows that the less trips taken thus far, the greater the incidence of the

responses "travel agency pamphlets" and "travel agency counters."

■Sources of information used to compare for consideration (Those involved in considering travel plans/Multiple answer)

5. Sources of Information Used to Compare for Consideration (1)

Sample

Internet (PC)Travel agency

pamphlets

Guidebooks

("Chikyuu no

arukikata,"

etc.)

Travel agency

counters

Guidebook-

style

magazines

such as

"Rurubu

Hawaii," etc.

Information

magazines

sent from

travel agents

and airlines

Feedback and

introductions

(word-of-

mouth) of

friends,

acquaintances,

family

members

Newspaper ads

Internet

(smartphone,

etc.)

Overseas

travel

magazines

other than

guidebook-

style

magazines

TV programs

and

commercials

Articles and

ads in general-

interest

magazines

Free flyers and

flyers in

newspapers

Acquaintances

at travel

agencies

Direct mail and

members

magazines

from credit

card

companies

Mobile sites

Seikyo

pamphlets and

counters

Transportation

ads on trains

and at stations

Other

I don't really

gather

information

2012 survey total 4243 80.3 31.3 18.5 14.8 11.3 10.9 9.8 4.7 4.4 3.5 2.3 2.2 1.8 1.4 1.2 1.2 0.5 0.2 1.1 3.5

2011 survey total 4265 80.7 36.8 19.2 16.1 11.7 12.3 11.8 5.7 1.6 3.2 1.8 2.1 1.8 2.7 1.2 1.9 0.3 0.3 1.5 2.7

2010 survey total 4436 79.5 39.7 20.4 15.9 12.1 13.4 11.3 5.9 ＊ 3.4 2.3 2.1 2.0 2.6 1.7 1.3 0.5 0.4 2.2 3.2

Male 2111 80.6 27.9 18.3 12.5 10.1 11.4 7.6 4.2 3.9 2.7 2.3 1.9 1.7 1.8 1.6 1.0 0.4 0.2 1.5 3.9

Female 2132 80.0 34.8 18.7 17.2 12.6 10.5 12.0 5.3 4.9 4.2 2.2 2.5 1.9 1.1 0.9 1.4 0.6 0.2 0.8 3.0

Male 18-29 yrs 265 79.3 26 .3 17.7 16.2 9.5 5 .0 11.7 1.5 6.7 1.7 2.2 1.9 1.7 1.9 0.9 3.5 3.0 1.1 0.4 5.0

Male 30-39 yrs 419 84.7 25 .4 21.9 14.3 13.5 4 .9 8.4 2.3 7.0 3.7 1.6 2.0 1.2 1.8 0.4 1.4 ― 0.4 0.6 3.1

Male 40-49 yrs 518 86.1 24 .4 18.5 10.1 12.3 5 .9 7.0 1.7 4.8 3.7 2.2 2.8 1.3 0.9 1.7 0.9 ― ― 1.1 5.3

Male 50 yrs or older 909 75.9 31.4 16.7 11.9 7.4 19.3 6.4 7.2 1.1 1.9 2.8 1.3 2.3 2.3 2.3 0.2 ― ― 2.5 3.2

Female 18-29 yrs 542 76.7 39.6 16.7 25.7 14.4 5 .3 12.8 2.6 10.1 3.6 1.7 1.7 1.7 1.1 0.8 3.4 1.7 0.4 0.2 3.8

Female 30-39 yrs 484 88.2 32.2 19.3 16.7 12.4 6.3 11.0 3.1 4.9 4.2 1.7 2.3 0.7 1.2 0.5 1.4 0.2 0.2 0.5 2.6

Female 40-49 yrs 361 86.2 29.4 21.4 13.5 14.3 4 .8 10.3 3.4 3.7 5.8 2.8 3.2 1.4 1.2 0.9 1.1 0.4 ― 1.8 3.4

Female 50 yrs or older 745 74 .0 35.5 18.4 13.1 10.4 19.9 12.9 9.5 1.7 4.0 2.7 2.8 3.0 0.9 1.3 0.2 0.2 0.2 0.9 2.7

Kanto 2589 81.4 29.2 19.0 13.9 10.8 10.4 9.2 4.7 4.9 3.7 2.4 2.5 1.7 1.4 1.1 1.4 0.3 0.3 1.1 3.7

Kansai 1059 77.6 34.6 19.3 15.2 12.2 13.4 11.3 3.9 3.3 3.1 2.3 1.7 1.4 1.7 1.8 1.0 0.9 ― 1.6 3.7

Tokai 596 80.0 34.7 14.7 18.1 12.0 8.8 9.9 6.3 4.3 3.2 1.9 1.8 3.1 1.3 0.8 0.7 0.4 ― 0.7 2.2

Light 602 73 .2 40.9 18.0 27.8 14.4 6.4 12.4 2.2 5.0 3.2 0.8 1.0 1.6 0.7 0.1 2.0 1.3 0.1 0.4 2.9

Middle 1131 79.7 39.3 18.6 19.5 12.5 9.7 10.8 5.6 5.0 3.8 2.2 1.9 2.7 1.2 1.2 1.6 0.7 0.3 0.8 2.5

Heavy 2510 82.2 25 .4 18.6 9 .6 10.0 12.6 8.8 4.9 4.0 3.3 2.7 2.6 1.5 1.7 1.5 0.9 0.2 0.2 1.5 4.1

Travel alone 649 84.8 9 .8 18.6 7 .6 4 .8 3 .8 6.9 2.0 4.2 2.2 1.6 1.2 0.6 0.7 0.4 1.2 0.6 0.3 1.2 6.3

Couple travel 218 81.0 28.6 17.3 13.6 15.5 4 .8 9.0 1.6 9.6 4.3 1.3 3.6 1.1 1.0 1.2 1.4 0.5 ― 0.7 4.3

Married couple travel 1160 81.3 35.5 18.7 11.8 10.6 19.7 6.4 7.7 2.7 3.7 3.3 1.9 2.3 1.3 2.3 0.3 0.1 0.1 1.5 2.2

Honeymoon 173 72 .6 53.6 20.0 45.1 17.8 7.0 10.1 0.6 4.9 2.5 1.2 1.0 1.2 2.9 0.9 1.1 0.6 ― ― 1.6

With friend (alone) 541 79.5 31.3 16.6 16.7 10.6 8.0 14.3 3.6 7.2 3.0 1.4 2.8 0.7 1.0 0.3 2.3 0.9 0.2 0.9 3.2

With friends (3 or more) 415 75 .3 38.3 16.9 18.6 8.5 9.4 18.1 3.7 5.6 3.6 1.4 2.6 2.6 3.0 1.1 2.1 1.8 0.8 ― 3.9

Family travel (with children) 664 81.9 35.0 19.6 15.8 17.4 8.6 8.8 4.6 3.7 3.8 3.1 2.2 2.6 1.6 1.0 1.3 0.1 0.1 0.7 3.6

Family travel (with parents) 254 77.1 34.6 18.7 15.5 10.1 9.5 8.1 7.8 3.2 2.7 1.9 1.8 3.8 1.4 1.0 0.7 ― 0.3 2.0 2.7

Other 170 76.0 29.8 21.7 14.3 16.6 14.4 17.0 5.1 2.8 7.7 2.6 4.4 0.4 1.9 2.3 2.0 0.6 ― 4.3 2.5

Worker (child 7 yrs and over) 1591 75.8 35.5 16.3 13.6 11.3 18.6 8.9 7.8 1.8 3.0 2.5 2.0 2.6 1.5 1.9 0.3 0.1 0.1 1.4 2.8

Worker (child 2-6 yrs) 181 84.7 29.5 22.0 15.5 17.7 6.9 9.5 3.8 9.1 6.4 5.8 1.7 2.5 3.2 1.3 3.4 0.8 1.3 1.3 5.2

Worker (child 1 yr and under) 99 72 .8 42.3 18.5 28.6 16.4 7.8 12.1 0.9 2.5 3.4 3.8 1.7 0.6 0.6 1.4 2.5 ― 0.8 1.7 3.9

Worker (married, no children) 960 84.7 32.5 19.2 18.4 12.5 7.9 8.4 2.7 4.3 3.9 2.3 2.3 1.4 1.6 1.3 0.7 0.2 0.1 1.1 3.1

Worker (unmarried) 1224 83.2 25 .0 20.1 12.2 9.0 5 .5 10.8 3.0 6.7 3.3 1.7 2.6 1.2 1.2 0.5 1.8 0.6 0.1 0.9 4.3

Unmarried male 643 82.7 19 .1 21.4 9 .3 7.5 5 .1 10.8 2.1 6.0 2.8 2.0 2.2 1.2 1.6 0.6 1.9 1.2 0.5 1.4 5.1

Unmarried female 20s/30s 578 81.5 33.2 18.0 17.9 11.1 4 .6 12.8 3.2 9.2 3.3 0.8 2.3 1.0 0.8 0.4 2.7 1.4 ― 0.3 3.4

Unmarried female 40s and over 185 84.1 22 .5 21.7 9 .4 9.8 7.3 11.5 5.5 3.3 4.8 1.8 3.1 1.9 0.3 0.3 1.7 ― ― 0.3 4.4

Student 188 76.4 27.7 19.3 16.6 11.7 3 .1 17.5 3.0 8.1 3.5 ― 0.8 1.1 0.8 0.3 5.1 4.0 0.9 ― 4.3

50.0 …Figures 5 or more points or higher than the 2012 survey total are shaded. † "*":No applicable data

50 .0 …Figures 5 or more points or lower than the 2012 survey total are shaded. † The figure for "Internet (PC)" in the 2010 study was indicated as "Internet"

Area of

residence

Sex & age

Sex

Life

stage

Accompanying

traveler

Number

of

trips taken

0

20

40

60

80

100

2012 survey total

2011 survey total

2010 survey total

（％）



▽A breakdown by last destination shows that in terms of sources of information used to compare for consideration,

for all countries "Internet (PC)" was highest. Among those who traveled to countries of Europe, high percentages

gave "travel agency pamphlets," "guidebooks ("Chikyuu no arukikata," etc.)," "information magazines sent from

travel agents and airlines."

■Sources of information used to compare for consideration: by last destination (Those involved in considering travel plans/Multiple answer)

5. Sources of Information Used to Compare for Consideration (2)

（％）

Sample


pamphlets

Guidebooks

("Chikyuu no

arukikata,"

etc.)

Travel agency

counters

Guidebook-

style

magazines

such as

"Rurubu

Hawaii," etc.

Information

magazines

sent from

travel agents

and airlines

Feedback and

introductions

(word-of-

mouth) of

friends,

acquaintances,

family members

Newspaper ads

Internet

(smartphone,

etc.)

Overseas

travel

magazines

other than

guidebook-

style

magazines

TV programs

and

commercials

Articles and

ads in general-

interest

magazines

Free flyers and

flyers in

newspapers

Acquaintances

at travel

agencies

Direct mail and

members

magazines

from credit

card

companies

Mobile sites

Seikyo

pamphlets and

counters

Transportation

ads on trains

and at stations

Other

I don't really

gather

information

2012 survey total 4243 80.3 31.3 18.5 14.8 11.3 10.9 9.8 4.7 4.4 3.5 2.3 2.2 1.8 1.4 1.2 1.2 0.5 0.2 1.1 3.5

2011 survey total 4265 80.7 36.8 19.2 16.1 11.7 12.3 11.8 5.7 1.6 3.2 1.8 2.1 1.8 2.7 1.2 1.9 0.3 0.3 1.5 2.7

2010 survey total 4436 79.5 39.7 20.4 15.9 12.1 13.4 11.3 5.9 ＊ 3.4 2.3 2.1 2.0 2.6 1.7 1.3 0.5 0.4 2.2 3.2

UK 122 81.3 21 .2 23.5 12.9 12.3 12.2 10.3 5.8 8.2 8.1 3.9 3.8 3.2 3.0 3.1 4.8 2.1 3.1 ― 4.7

France 215 79.6 42.0 25.8 20.3 11.6 14.7 14.6 10.9 5.1 7.6 3.4 4.4 3.8 5.0 2.2 1.9 1.6 1.3 ― 2.4

Germany 112 78.4 43.9 31.7 24.1 6.9 21.5 10.5 12.1 3.9 4.0 2.4 3.0 1.8 1.0 2.4 1.4 1.4 1.6 1.5 0.7

Spain 90 78.9 41.2 22.0 14.2 14.1 19.7 11.4 11.4 1.9 5.3 5.1 4.9 4.1 3.3 4.4 1.6 2.2 2.5 ― 1.6

Italy 170 77.0 51.1 32.4 30.2 17.1 22.6 8.1 6.1 5.0 5.3 2.8 2.1 4.0 2.5 2.5 ― 3.6 1.3 ― 1.6

Other nations in west Europe 129 81.4 41.6 28.9 18.6 4 .7 26.6 8.9 7.0 4.0 3.6 2.9 0.6 3.5 ― ― 0.6 0.4 ― 2.7 2.5

Other places in Europe 143 81.5 36.6 31.1 13.5 7.0 27.5 12.2 7.1 0.7 2.5 0.4 1.8 2.7 1.0 ― 0.7 0.4 ― 1.2 2.3

Turkey 57 69 .5 43.4 25.9 19.3 5 .0 33.4 9.0 7.6 5.6 3.0 5.5 ― 1.0 1.4 ― ― ― ― 3.0 ―

Other Middle East or Africa 45 72 .3 32.6 30.2 9 .4 8.1 28.6 12.7 4.6 7.8 9.7 10.4 5.3 ― 4.5 ― 3.1 1.3 1.3 1.4 5.8

USA east 92 85.8 22 .3 31.6 14.7 11.1 9.7 17.3 0.6 6.3 7.8 5.4 2.2 0.6 2.5 2.8 4.7 1.2 2.5 ― 5.0

USA west 155 83.2 19 .9 21.4 9 .1 6.7 9.1 15.9 3.3 4.6 2.1 2.3 1.6 1.9 2.0 0.4 0.7 1.5 0.7 0.4 5.0

USA south 20 85.2 17.0 28.0 12.3 18.5 ― 17.3 ― ― 8.5 ― ― ― ― ― ― ― ― 9.8 ―

Canada 58 78.1 20 .6 13 .2 18.7 6 .2 13.2 11.2 10.2 8.0 2.5 1.4 2.5 3.5 2.5 2.5 3.5 1.0 1.4 ― 4.1

Central/South America or Caribbean 44 86.9 40.2 39.6 14.8 13.1 33.3 12.1 ― 7.9 10.1 7.1 5.5 ― ― ― 2.1 ― ― 1.4 3.9

Hawaii (Oahu) 392 80.9 34.7 19.4 22.0 26.2 8.2 9.2 3.0 5.3 6.1 4.0 3.7 1.0 3.1 2.1 0.7 0.2 0.2 1.4 2.7

Hawaii (other than Oahu) 78 86.0 32.3 20.8 17.8 24.6 8.8 9.0 3.7 5.3 5.0 3.1 4.5 2.4 1.1 7.3 ― ― ― 3.4 1.6

Guam 238 80.7 41.2 12 .8 22.2 14.3 5 .5 6.2 2.5 5.0 3.6 2.1 0.8 2.5 1.2 1.3 2.7 0.7 0.2 0.5 2.2

Saipan 53 70 .8 27.6 5 .3 16.0 9.1 8.6 6.3 ― 2.6 6.4 ― ― ― 1.6 ― ― ― ― 1.8 9.4

South Pacific islands or other islands 52 82.5 40.3 24.0 20.6 13.0 6.9 14.4 ― 6.1 ― 2.0 ― ― 3.2 1.1 1.6 ― ― 4.5 5.5

Shanghai 122 72 .5 21 .5 8 .8 5 .4 4 .6 9.2 10.5 6.3 2.3 ― 0.5 1.9 3.0 ― 1.9 1.4 ― ― 1.5 5.3

Beijing 94 71 .8 24 .7 10 .2 7 .3 5 .7 18.2 8.4 14.2 2.5 3.0 0.6 0.7 7.2 0.6 4.7 0.6 0.6 0.6 ― 4.0

Other China (exc. Hong Kong / Macau) 88 77.7 27.0 10 .0 6 .9 5 .2 11.5 10.7 4.8 4.0 1.6 1.0 3.0 1.1 ― 3.9 ― ― ― ― 6.6

Hong Kong 156 82.0 26 .0 20.0 14.5 13.8 7.0 9.9 5.6 2.5 4.1 1.3 2.5 1.6 2.7 2.1 1.0 0.4 ― 0.6 3.2

Macau 58 78.7 26 .0 27.4 17.5 7.8 9.6 8.4 8.4 3.8 1.5 ― ― ― 4.4 3.0 1.0 ― ― 4.1 1.4

Taiwan 309 80.1 33.4 16.0 11.8 13.2 8.6 9.4 6.3 4.4 2.5 0.8 3.5 3.2 0.9 2.1 1.8 ― ― 1.9 3.5

Korea 708 81.9 28.9 13 .5 13.1 11.8 6.3 9.9 4.2 5.5 4.0 2.1 2.9 1.8 0.4 0.7 1.0 0.2 0.1 1.1 3.2

Singapore 105 79.0 31.4 12 .2 11.7 9.8 8.1 9.0 3.3 6.8 ― 4.4 ― 2.3 ― ― 1.0 ― ― 0.8 6.9

Phuket 24 86.0 18.8 16.2 2.7 4.0 10.0 6.3 9.5 ― ― 7.6 ― 3.6 ― 4.0 ― ― ― ― 4.0

Thai beaches (other than Phuket) 34 90.5 10 .0 11 .5 3 .8 ― ― 4 .5 ― 5.3 ― ― ― ― 2.5 ― 4.5 ― ― ― 2.8

Bangkok or other Thai cities 151 89.2 10 .4 17.0 5 .6 6.9 2 .6 12.4 1.7 5.9 1.5 2.5 1.4 1.2 2.6 ― 0.4 ― ― 3.4 3.5

Bali 64 71 .6 36.5 15.3 18.1 10.7 5 .5 7.6 2.7 1.6 4.8 4.0 3.1 ― 2.9 ― 1.6 4.0 ― 1.3 10.2

Indonesian cities 13 75.3 18.8 6.5 13.7 ― 13.7 5.1 20.2 ― ― ― ― ― ― ― ― ― ― ― 4.5

Malaysia 65 87.2 21 .7 18.7 9 .1 4 .9 3 .2 8.6 ― 4.6 1.5 ― 1.6 ― ― 1.0 ― ― ― ― 6.3

Philippines 63 83.8 14 .0 10 .6 12.3 1 .3 ― 7.0 ― 2.4 ― ― ― ― 1.5 2.7 2.4 ― ― ― 2.5

Vietnam 78 76.3 30.0 16.7 11.0 7.4 18.0 10.4 8.4 5.8 ― 2.5 2.6 ― 0.8 ― 2.8 ― 0.7 0.7 1.3

Cambodia 39 83.0 26 .2 25.4 9.9 16.2 20.5 10.7 ― 8.4 2.4 5.0 ― ― ― ― 2.1 ― ― 3.1 2.6

Other places in Asia 64 79.3 28.4 36.0 4 .2 4 .7 20.0 7.5 ― 4.7 2.2 5.0 2.0 ― 1.5 ― 1.9 ― ― 0.9 4.7

Australia 97 81.7 38.3 24.2 16.9 10.9 6.4 11.5 3.7 6.2 6.8 5.3 3.5 2.0 0.6 2.4 3.7 0.6 0.6 1.8 8.2

New Zealand or other Oceania 31 72 .8 37.3 16.9 13.6 ― 24.9 13.4 5.5 ― 2.7 5.5 ― ― ― ― ― 1.8 ― 5.5 3.2

Long distance 1276 79.6 35.2 25.4 16.9 8.9 18.3 11.8 6.4 4.2 4.1 2.7 2.2 2.2 2.1 1.1 1.4 1.1 0.5 0.8 2.8

Medium distance 1200 81.3 29.8 18.6 15.2 14.2 8.3 9.4 3.0 4.8 3.5 3.3 2.2 0.9 1.8 1.3 1.1 0.4 0.2 1.6 4.2

Short distance 1808 79.9 29.6 13.6 13.2 11.0 7.6 8.8 4.9 4.4 3.1 1.3 2.2 2.2 0.8 1.4 1.2 0.2 0.1 1.1 3.5





Last

destination

(middle

classification)

Distance of

the last

destination

57

Chapter 3

Process of Package Tour Selection

58

Part 1 Trends in Overseas Travel Booking in 2011 Chapter 3 Process of Package Tour Selection


Didn't use

A tour with just

about

everything

included, such

as sightseeing

activities, and

meals

A tour with a

partial free

agenda but

includes some

sightseeing,

activities, and

meals

For everything

other than a

roundtrip ticket,

hotel, and

transportation

to and from the

airport, a tour

that basically

comes with a

free agenda

Didn't use No ans.

●Legend

2012 survey total (n=4243) 59.2

2011 survey total (n=4265) 61.9

Sex Male (n=2111) 53.5

Female (n=2132) 64.9

Sex &

ageMale 18-29 yrs (n=265) 53.1

Male 30-39 yrs (n=419) 54.0

Male 40-49 yrs (n=518) 43.7


Female 18-29 yrs (n=542) 69.4

Female 30-39 yrs (n=484) 63.2

Female 40-49 yrs (n=361) 52.7


Light (n=602) 73.2

Middle (n=1131) 68.1

Heavy (n=2510) 51.9

3 days or less (n=577) 68.4

4 days (n=758) 68.3

5 days (n=651) 61.1

6 days (n=452) 66.8

7 days (n=514) 54.9

8-9 days (n=623) 62.5

10-１4 days (n=475) 43.9

１5 days or more (n=194) 11.0

Used

Use

to tal

Number

of

trips

taken

Number

of days

traveled

20 .1

21 .3

19 .6

16 .8

14 .9

11 .0

31 .4

15 .2

14 .5

9 .9

30 .9

23 .1

22 .8

18 .8

16 .9

20 .0

13 .5

18 .1

35 .9

26 .0

14.3

16.5

12.9

15.7

15.3

16.0

10.3

12.3

22.0

13.2

11.7

14.8

22.1

18.7

10.5

15.3

15.7

18.0

16.6

15.2

14.2

8.1

24.4

15.2

32.3

35.5

31.2

23.0

28.0

26.6

22.6

36.2

32.6

25.7

36.7

21.6

12.4

9.8

40.8

38.1

46.5

35.1

46.9

46.0

56.3

41.1

30.6

36.8

47.3

31.3

26.8

31.9

48.1

31.6

31.7

38.9

33.2

45.1

37.5

56.1

89.0

17 .4

20 .5％

2 .6

1.9

25.3

19.2

21.0

23.1

22.4

29.6

6.5

59

1. Use of Package Tours (1)

● The incidence of use of package tours was 59%, 2.7 point decrease over the previous

survey (2011) .

▽ In terms of the use of package tours on the last overseas trip taken, "for everything other than a roundtrip ticket,

hotel, and transportation to and from the airport, a tour that basically comes with a free agenda" was given by

24%, "a tour with just about everything included, such as sightseeing, activities, and meals" by 21%, and "a tour

with a partial free agenda but includes some sightseeing, activities, and meals" by 14%, accounting 59% of all

use.

▽A breakdown by sex and gender shows that both men and women in their 50s gave "a tour with just about

everything included, such as sightseeing activities, and meals" far more than did the other segments.

▽A breakdown by number of trips taken thus far shows that the rate of package tour use was higher the less

people had taken trips thus far. In the case of the "light" travelers the figure reached the 73% mark.

▽A breakdown by the number of days traveled shows that in the case of "8-9 days" there was a higher percentage

of "a tour with just about everything included, such as sightseeing activities, and meals."

■Use of package tour on last overseas trip taken (Those involved in considering travel plans/Single answer)



Didn't use

A tour with just

about

everything

included, such

as sightseeing

activities, and

meals

A tour with a

partial free

agenda but

includes some

sightseeing,

activities, and

meals

For everything

other than a

roundtrip ticket,

hotel, and

transportation

to and from the

airport, a tour

that basically

comes with a

free agenda

Didn't use No ans.

●Legend

2012 survey total (n=4243) 59.2

2011 survey total (n=4265) 61.9

UK (n=122) 51.2

France (n=215) 61.0

Germany (n=112) 56.4

Spain (n=90) 64.1

Italy (n=170) 71.8



Turkey (n=57) 81.1



USA west (n=155) 34.7


Canada (n=58) 62.1




Guam (n=238) 78.7

Saipan (n=53) 69.5


Shanghai (n=122) 61.7

Beijing (n=94) 68.2



Macau (n=58) 52.2

Taiwan (n=309) 65.4

Korea (n=708) 62.8


Phuket (n=24) 42.1



Bali (n=64) 80.3

Indonesian cities (n=13) 45.5



Vietnam (n=78) 64.3









Used

Use

to tal

Distance of

the last

destination

20.1

28.9

26.0

37.2

46.1

32.9

39.0

31.9

65.4

51.8

9.1

8.4

24.4

43.1

3.8

5.6

20.0

42.0

55.1

44.1

14.8

26.8

24.3

11.9

12.1

16.2

4.1

16.2

5.7

26.2

34.8

43.8

15.5

30.2

30.6

12.6

18.9

14.3

16.5

9.6

23.0

16.6

11.9

27.0

8.1

17.4

10.8

19.7

11.3

7.5

21.8

7.6

13.2

21.6

19.5

7.7

20.5

6.9

6.4

7.5

17.6

14.7

17.6

12.8

15.3

4.0

8.4

21.0

21.5

27.7

9.6

19.9

19.6

14.7

15.3

13.6

24.4

25.3

12.7

9.6

11.3

17.1

18.8

15.9

10.0

44.8

26.6

51.3

56.2

42.4

12.8

6.7

17.5

10.7

23.5

38.1

19.1

21.9

17.3

9.8

43.4

11.8

29.4

15.6

19.8

12.3

26.9

31.1

40.8

38.1

48.8

39.0

43.6

35.9

28.2

43.2

39.4

28.5

62.5

65.3

82.5

37.9

39.4

38.3

43.9

21.3

30.5

17.1

38.3

31.8

44.8

50.0

47.8

34.6

37.2

53.5

57.9

72.5

77.7

19.7

54.5

64.7

61.5

35.7

35.4

46.5

49.0

30.4

42.5

45.2

36.4

－

－

15.9

20.5％

7.9

8.0

18.8 20.2

10.2

5.0

7.3

3.4

6.5

16.7

2.6

4.9

12.0

11.9

6.1

－

－

3.6

2.1

12.5

18.9

Las

t de

stin

atio

n (m

iddl

e c

lass

ificat

ion)

60

▽A breakdown by last destination shows that the incidence of use of package tours was highest in the case of trips

to "South Pacific islands or other islands" (83%). This was followed by "Turkey" and "Bali". These two areas

elicited percentages in excess of 80%. Also, for "Bangkok or other Thai cities" the incidence of non-use was 78%.

▽A breakdown by the distance of the last destination shows that for "long distance" destinations, "a tour with just

about everything included, such as sightseeing, activities, and meals" yielded a high percentage.

■Use of package tour on last overseas trip taken (Those involved in considering travel plans/Single answer)

1. Use of Package Tours (2)



● The dominant source of information on package tours was the "Internet (PC)" (47%),

2.9 point increase over the previous survey (2011) .

▽Given as the main information sources used to find package tours were "Internet (PC)" (47%) and "travel agency

pamphlets" (25%). All other sources of information were given in only single digits.

▽A breakdown by sex and age shows that "Internet (PC)" was given less by the men and women in their 50s and

over than by other segments. Conversely, their numbers for "information magazines sent from travel agents and

airlines" exceeded the other age groups.

2. Information Sources Used to Find Package Tours

■Source of information from which package tour was found (Package tour users involved in the consideration of trip/Single answer)

Sample


pamphlets

Travel agency

counters

Information

magazines

sent from

travel agents

and airlines

Newspaper ads

Feedback and

introductions

(word-of-

mouth) of

friends,

acquaintances,

family members

Internet

(smartphone,

etc.)

Acquaintances

at travel

agencies

Direct mail and

members

magazines

from credit

card

companies

Free flyers and

flyers in

newspapers

Seikyo

pamphlets and

counters

Guidebook-

style

magazines

such as

"Rurubu

Hawaii," etc.

TV programs

and

commercials

Mobile sites

Overseas

travel

magazines

other than

guidebook-

style

magazines

Guidebooks

("Chikyuu no

arukikata,"

etc.)

Articles and

ads in general-

interest

magazines

Transportation

ads on trains

and at stations

Other

Don't know or

don't

remember

2012 survey total 2513 46.9 25.1 9.0 6.6 4.0 1.9 0.8 0.8 0.5 0.4 0.3 0.2 0.2 0.2 0.1 0.1 ― ― 0.6 2.3

2011 survey total 2639 44.0 26.6 8.6 6.4 5.0 2.3 0.6 1.4 0.9 0.3 0.2 0.2 0.2 0.3 0.2 0.1 0.1 0.1 1.0 1.5

2010 survey total 2850 42.0 27.5 9.2 6.5 5.7 2.2 ＊ 1.0 0.8 0.7 0.2 0.1 0.4 0.2 ― 0.1 0.1 0.1 1.4 2.0

Male 1129 45.5 24.3 9.5 7.4 3.9 1.8 0.7 1.2 0.8 0.7 0.3 0.3 0.2 0.1 ― 0.1 ― 0.1 0.8 2.4

Female 1384 48.0 25.8 8.6 6.0 4.1 2.0 1.0 0.5 0.3 0.2 0.3 0.1 0.2 0.2 0.1 ― 0.1 ― 0.4 2.2

Male 18-29 yrs 141 51.6 18 .7 14.2 0 .4 1.6 2.0 0.8 0.8 ― 0.4 2.4 ― 1.2 ― ― 0.4 ― ― 0.4 4.9

Male 30-39 yrs 226 57.2 21.7 9.1 1.8 2.2 1.8 0.4 0.7 ― 0.4 ― 0.4 0.4 0.4 ― 0.4 ― 0.4 ― 2.9

Male 40-49 yrs 226 52.5 22.3 9.7 2.9 2.5 2.9 1.7 0.8 ― 0.4 ― 0.4 ― ― ― ― ― ― 1.7 2.1

Male 50 yrs or older 536 36 .0 27.7 8.4 13.5 5.8 1.3 0.3 1.6 1.6 1.0 ― 0.3 ― ― ― ― ― ― 1.0 1.6

Female 18-29 yrs 376 45.7 27.3 13.2 1 .6 1.6 0.5 2.2 0.5 ― 0.3 1.1 ― ― 0.8 ― ― ― ― 0.5 4.6

Female 30-39 yrs 306 60.3 22.6 6.6 1.9 1.4 1.4 0.8 0.3 0.3 ― ― 0.6 0.3 ― ― ― 0.3 ― 1.1 2.2

Female 40-49 yrs 190 50.3 30.5 5.7 3.0 3.4 3.0 0.7 0.7 ― 0.3 0.3 ― 0.7 ― ― ― ― ― 0.3 1.0

Female 50 yrs or older 512 41 .4 24.9 7.5 12.7 7.7 3.0 0.3 0.6 0.6 0.3 ― ― ― ― 0.3 ― ― ― ― 0.8

Kanto 1473 48.6 22.0 9.6 6.5 4.6 1.5 0.8 0.6 0.6 0.5 0.3 0.2 0.3 0.3 ― ― ― 0.1 0.6 2.9

Kansai 650 43.7 31.3 7.4 8.4 1.8 2.5 1.1 0.7 0.5 0.3 0.5 0.1 0.1 ― ― 0.1 0.1 ― 0.4 0.9

Tokai 390 45.8 26.5 9.6 4.0 5.3 2.6 0.3 1.6 ― 0.4 0.1 0.4 ― ― 0.4 ― ― ― 0.9 2.1

Travel alone 151 54.1 17 .3 9.0 4.7 4.6 3.0 0.8 0.5 ― 0.5 0.4 ― 0.4 ― ― ― ― ― 0.6 4.0

Couple travel 120 57.9 17 .3 11.0 4.3 ― 2.1 2.2 ― ― ― 0.8 1.4 ― ― ― 0.7 ― 0.7 ― 1.7

Married couple travel 788 44.6 27.8 5.1 11.5 6.1 0.7 0.6 0.1 0.9 0.5 ― ― 0.1 0.1 ― ― ― ― 0.3 1.5

Honeymoon 149 29 .3 36.0 26.1 0 .6 1.1 1.5 ― 0.7 ― 0.4 ― 0.6 ― ― ― ― ― ― 2.5 1.5

With friend (alone) 364 52.8 23.0 7.1 4.6 3.6 2.5 1.3 0.8 ― ― 0.3 0.5 0.2 0.6 0.4 0.2 ― ― 0.2 2.0

With friends (3 or more) 259 43.4 23.3 11.3 3.8 2.5 4.1 1.2 1.5 1.5 0.4 2.1 ― ― ― ― ― ― ― 0.7 4.2

Family travel (with children) 399 52.0 23.4 11.2 3.0 3.1 0.6 0.5 1.2 0.4 0.6 ― 0.2 0.4 0.2 ― ― ― ― 0.6 2.6

Family travel (with parents) 179 45.3 27.3 6.5 7.9 4.5 2.4 1.4 1.3 ― 1.0 ― ― 0.3 ― ― ― 0.5 ― 0.3 1.4

Other 103 37 .7 23.9 8.7 9.6 3.7 6.3 ― 3.4 ― ― ― ― 0.6 ― ― ― ― ― 2.5 3.7

Worker (child 7 yrs and over) 1059 39 .3 25.5 9.5 11.5 6.2 2.3 0.3 1.0 0.9 0.5 0.1 0.3 0.1 ― 0.1 ― ― ― 0.6 1.7

Worker (child 2-6 yrs) 93 54.9 21.8 6.4 2.8 3.1 1.8 1.7 1.8 ― ― ― ― ― 2.0 ― ― ― ― 0.9 2.9

Worker (child 1 yr and under) 60 39 .3 32.2 20.7 1 .4 0.9 1.4 ― ― ― 1.1 ― ― ― ― ― ― ― ― ― 3.1

Worker (married, no children) 600 50.5 28.3 9.0 3.5 2.5 1.3 0.8 0.5 ― 0.1 ― 0.3 0.1 ― ― 0.1 0.1 ― 1.1 1.7

Worker (unmarried) 606 55.4 21.3 7.4 3.3 2.2 2.1 1.3 0.9 0.4 0.4 0.6 0.1 0.3 0.3 ― 0.1 ― 0.1 0.4 3.2

Unmarried male 255 57.6 17 .8 7.9 3.3 1.6 2.4 0.4 1.4 0.7 1.0 1.3 ― 0.7 ― ― 0.2 ― 0.3 0.6 2.7

Unmarried female 20s/30s 365 54.6 22.7 8.5 1 .6 1.9 1.2 2.4 0.5 0.2 0.3 1.1 0.2 ― 0.6 ― ― ― ― 0.2 4.0

Unmarried female 40s and over 79 47.6 28.1 2 .4 7.6 6.0 4.2 1.6 ― ― ― ― ― 0.8 ― ― ― ― ― ― 1.6

Student 96 50.6 23.5 8.9 ― 2.1 1.2 3.2 ― ― 1.1 4.0 ― 0.6 ― ― ― ― ― ― 4.8



Area of

residence

Sex & age

Sex

Life

stage

Accompanying

traveler

0

10

20

30

40

50

2012 survey total

2011 survey total

2010 survey total

（％）

0

10

20

30

40

50

2012 survey total

2011 survey total

2010 survey total



Items considered important

2012 survey by number of trips

Light Middle Heavy

(n=2513) (n=2639) (n=441) (n=770) (n=1302)

Price is cheap for the content 52.5 55.9 44.9 52.3 55.2

Cheap 27.6 25.9 33.1 31.1 23.7

Includes spots I want to go to 22.3 26.1 17.9 25.5 22.0

Content/Breakdown of the price indicated is clear 20.4 * 18.4 22.6 19.7

There is a lot of free time 19.8 25.1 22.1 20.2 18.7

Can pay by credit card 16.3 16.2 13.9 14.0 18.5

Can visit many tourist spots 13.7 14.5 13.7 17.5 11.6

There is city sightseeing 13.4 11.1 10.8 14.4 13.8

Time stayed at destination is long 8.8 14.0 8.4 9.1 8.9

Discounts are available for early reservations 7.0 5.8 10.8 6.8 5.9

There is no city sightseeing 2.7 2.9 0.6 1.0 4.5

Discounts are available for children 1.7 2.6 1.0 1.8 1.8

It is an assuring airline 22.6 27.8 21.2 23.2 22.8

There are direct flights 16.0 19.0 12.5 15.6 17.4

It is a well-known airline 9.1 11.2 11.3 8.5 8.8

Departs from nearest airport 7.7 7.3 7.4 8.6 7.4

Is a flight that meets my schedule and connecting flights 7.6 23.2 6.8 7.9 7.7

It is a Japanese airline 6.8 7.4 3.9 6.5 7.9

Accumulate mileage with the airline used/affiliated 3.9 10.0 1.0 3.6 5.1

Aircraft equipment is good (new, clean) 2.1 2.3 1.6 1.1 2.8

Aircraft amenities (width of seats, etc.) are good 2.0 * 1.4 0.7 3.1

Premium economy or business class or better 1.7 2.1 1.0 0.6 2.6

Is a Low-Cost Carrier 1.2 * 1.2 1.4 1.1

Is not a Low-Cost Carrier 0.6 * 0.4 0.4 0.9

Hotel location is good 24.5 35.3 20.9 24.9 25.5

Hotel ambiance is nice / Grade of notoriety is high 17.5 25.1 16.4 19.9 16.5

Hotel is designated 15.6 16.0 11.1 15.6 17.1

Transportation is provided to and from hotel 12.9 10.0 13.5 13.5 12.3

Hotel facilities and services are complete 11.0 11.1 9.7 11.0 11.6

Rooms suit my needs 5.3 7.2 4.4 5.4 5.5

Checkout time is late 1.3 1.9 0.7 0.8 1.7

Check-in time is early 1.1 1.3 0.7 0.7 1.6

Travel agency is very reliable 31.5 39.2 29.9 30.9 32.4

Comes with guide 18.2 19.0 16.0 18.8 18.7

Travel agency response is thorough 12.9 15.7 12.6 14.0 12.4

There are local staff who speak Japanese 12.5 9.6 15.4 14.9 10.0

Travel agency is familiar 11.0 13.9 7.8 10.9 12.2

Travel agency is well known 10.6 11.7 8.1 11.9 10.6

Travel agency has good ability to arrange and do good work 8.5 11.8 6.8 8.6 8.9

Travel agency is highly specialized 5.1 6.8 3.6 4.4 6.1

There is a backup desk at destinations 4.8 6.5 5.6 4.8 4.5

Travel agency is in a location easy to visit 4.1 5.5 6.1 4.5 3.1

All meals provided 12.3 14.0 10.9 13.4 12.1

All breakfasts provided 11.9 13.0 6.5 14.3 12.4

Comes with famous dishes 9.2 8.4 7.3 10.6 9.1

Can make reservations right away 6.1 6.3 3.6 5.9 7.1

Possible to participate alone 2.7 4.5 2.6 2.4 3.0

Can increase or decrease the number of nights 2.0 2.9 1.9 1.3 2.5

Other 1.2 1.2 0.9 1.0 1.4

Nothing in particular 3.6 3.0 4.9 3.5 3.3


† The 2011 figure for "Is a flight that meets my schedule and connecting flights" is based on the answers "Is a flight that meets my schedule" and "Is convenient for connecting flights"

† The 2011 figure for "Accumulate mileage with the airline used/affiliated" is based on the answers "Accumulate mileage for the airline used" and "Accumulate mileage for affiliates of the airline used"

† The 2011 figures for "Aircraft equipment is good (new, clean)" and "Aircraft amenities (width of seats, etc.) are good" are based on the 2011 figures for the answer

"Aircraft equipment and amenities are good," and the 2011 figure for "Aircraft equipment, amenities are good" are displayed.

† The 2011 figure for "Premium economy or business class or better" is based on the results of 2011 answer "Business class or more"

† The 2011 figure for "Hotel ambiance is nice / Grade of notoriety is high" is the 2011 total for the answers "Hotel ambiance is nice," "Hotel grade is high," and "Hotel notoriety is high."

† The 2011 figure for "Travel agency has good ability to arrange and do good work" is the total for the answers "Travel agency does quick work" and "Travel agency has good ability to arrange"

Budg

et

and

conte

nt

2012

survey

2011

survey

Airlin

e a

nd

airp

ort

Accom

moda

tions

Tra

vel a

gency

Oth

er

0 20 40 60

2012 surveyItems considered important

2011 surveyItems considered important

（％）

62

3. Points Considered Important Factors When Choosing Packages

●Of the points considered important, "price is cheap for the content" was the top

response. The other main responses were "travel agency is very reliable," "cheap," and

"hotel location is good."

■Points considered important when selecting package (Package tour users involved in the consideration of trip/Multiple answer)



●In terms of means of inquiring, "web/e-mail" accounted for 57%, "by telephone" for 24%,

and "visiting" for 19%.

▽Given as the dominant means of inquiry was "web/e-mail" (57%). This was followed by "by telephone" (24%) and

"visiting" (19%).

▽A breakdown by sex and age shows that among both males and females 18-29 yrs, the "web/e-mail" percentage

was low and "visiting" percentage high.

▽A breakdown by number of prior trips shows that "web/e-mail" elicited higher percentages and "visited" lower

percentages the greater the number of prior trips.

▽A breakdown by accompanying travelers shows that, "visited" was exceptionally high (49%) among

"honeymoon."

■Means of inquiry (Those involved in considering travel plans/Multiple answer)

4. Means of Inquiring to Travel Agencies and Airlines

Sample

Web/e-mail

†

By

telephoneVisiting By fax Other

Haven't

really

inquired

Don't know

or don't

remember

2012 survey total 4243 56.9 24.3 18.9 1.0 1.2 13.0 3.5

2011 survey total 4265 55.8 30.8 21.6 1.5 0.7 14.1 1.9

Male 2111 60.4 22.8 17.0 0.9 1.2 12.6 3.1

Female 2132 53.5 25.8 20.8 1.0 1.2 13.4 3.9

Male 18-29 yrs 265 50 .3 23.3 26.3 1.5 0.6 11.9 6.9

Male 30-39 yrs 419 59.7 18 .0 18.2 0.4 0.8 12.9 4.7

Male 40-49 yrs 518 66.1 22.2 16.3 1.3 0.7 12.7 1.8

Male 50 yrs or older 909 60.4 25.2 14.2 0.8 1.7 12.7 1.9

Female 18-29 yrs 542 45 .4 21.2 29.6 0.8 0.6 12.0 8.3

Female 30-39 yrs 484 58.0 24.4 18.8 0.7 1.2 15.0 2.8

Female 40-49 yrs 361 57.3 26.7 17.5 0.9 1.6 15.0 3.5

Female 50 yrs or older 745 54.6 29.6 17.3 1.5 1.3 12.5 1.7

Kanto 2589 58.7 23.2 17.4 0.8 1.0 13.4 4.0

Kansai 1059 54.4 25.7 20.8 1.0 1.3 11.9 2.7

Tokai 596 53.8 26.4 22.5 1.8 1.4 13.1 2.9

Light 602 39 .9 24.2 34.8 1.4 1.2 12.3 6.2

Middle 1131 52.6 26.3 24.1 1.1 0.9 11.5 3.6

Heavy 2510 63.0 23.4 12 .8 0.8 1.2 13.8 2.8

Travel alone 649 66.5 18 .5 10 .0 0.5 1.4 16.2 3.1

Couple travel 218 61.6 20.5 17.8 0.8 1.5 11.2 3.3

Married couple travel 1160 57.8 25.2 16.6 0.5 0.5 13.6 3.0

Honeymoon 173 31 .6 24.7 49.0 2.2 0.9 10.8 5.4

With friend (alone) 541 47 .7 26.9 20.7 1.0 1.6 13.2 5.2

With friends (3 or more) 415 51 .2 24.1 23.3 1.1 1.5 12.0 5.5

Family travel (with children) 664 63.8 26.1 20.0 1.8 0.9 10.2 1.2

Family travel (with parents) 254 53.6 28.8 20.4 0.4 0.3 13.2 4.6

Other 170 56.1 23.0 17.2 1.8 4.4 13.4 3.6

Worker (child 7 yrs and over) 1591 57.0 27.1 17.4 1.3 1.5 12.8 1.7

Worker (child 2-6 yrs) 181 64.5 29.5 18.6 2.2 0.4 9.1 2.7

Worker (child 1 yr and under) 99 51 .6 29.0 28.6 0.6 ― 9.0 3.5

Worker (married, no children) 960 56.1 22.9 22.4 0.8 0.8 12.7 3.9

Worker (unmarried) 1224 57.7 21.3 16.7 0.4 1.1 14.2 4.7

Unmarried male 643 60.0 20.0 14.4 0.4 1.0 15.1 4.5

Unmarried female 20s/30s 578 51 .7 20.5 22.7 0.5 1.1 13.5 6.6

Unmarried female 40s and over 185 61.8 26.8 13 .6 1.1 1.9 13.1 3.5

Student 188 51 .3 19.6 23.9 1.7 1.4 14.4 9.0

UK 122 62.3 24.7 15.7 2.1 ― 20.0 2.2

France 215 50 .6 26.8 27.9 2.7 1.6 12.0 5.0

Germany 112 47 .2 31.4 21.2 2.0 ― 22.1 0.9

Spain 90 59.6 32.8 18.0 2.6 ― 7 .6 4.8

Italy 170 46 .8 25.5 34.9 2.2 ― 14.4 2.8

Other nations in west Europe 129 58.4 26.5 19.7 1.8 4.3 10.5 1.6

Other places in Europe 143 56.5 22.8 17.1 1.0 2.4 21.0 2.0

Turkey 57 41 .5 22.1 19.2 ― 5.5 19.2 1.8

Other Middle East or Africa 45 51 .0 33.2 12 .6 ― ― 16.8 ―

USA east 92 71.7 17 .7 9 .6 2.5 1.9 14.1 1.5

USA west 155 63.7 28.4 16.0 ― 1.1 13.3 2.6

USA south 20 67.6 24.8 8.1 ― 7.0 4.2 ―

Canada 58 50 .1 21.2 15.9 1.0 4.8 15.3 11.2

Central/South America or Caribbean 44 82.5 46.9 17.8 ― ― ― ―

Hawaii (Oahu) 392 54.8 31.3 24.2 0.9 0.6 9.9 2.4

Hawaii (other than Oahu) 78 56.4 33.2 19.7 3.1 ― 9.0 2.4

Guam 238 54.2 22.8 25.4 0.7 0.4 13.6 3.3

Saipan 53 51 .0 16 .4 17.5 ― 1.2 15.1 8.9

South Pacific islands or other islands 52 59.7 26.5 26.6 2.7 2.7 8.7 ―

Shanghai 122 60.3 25.2 11 .6 0.8 1.3 8.6 3.9

Beijing 94 53.3 31.9 11 .6 1.7 ― 13.5 5.9

Other China (exc. Hong Kong / Macau) 88 51 .9 30.8 9 .2 3.0 ― 20.8 1.6

Hong Kong 156 65.9 22.1 13 .3 0.9 2.6 11.2 2.6

Macau 58 63.1 16 .7 18.3 ― 1.4 8 .0 1.1

Taiwan 309 55.1 22.5 17.6 0.5 0.3 12.4 4.1

Korea 708 51 .8 21.1 19.9 1.6 1.0 14.3 5.1

Singapore 105 63.3 19.9 16.2 ― 3.0 12.9 1.6

Phuket 24 78.2 9.6 16.2 ― ― 11.6 ―

Thai beaches (other than Phuket) 34 72.2 14 .9 4 .7 ― ― 16.1 5.1

Bangkok or other Thai cities 151 77.6 19 .3 8 .1 ― ― 9.1 4.3

Bali 64 51 .7 32.2 19.4 1.5 ― 14.7 7.5

Indonesian cities 13 53.4 32.4 ― ― ― 23.3 4.5

Malaysia 65 66.4 19.4 11 .1 ― 3.6 15.6 1.3

Philippines 63 62.3 29.1 19.1 ― 4.9 11.3 1.5

Vietnam 78 50 .8 29.4 21.5 1.8 1.2 12.1 3.6

Cambodia 39 53.8 15 .4 17.3 ― 2.1 14.1 5.5

Other places in Asia 64 62.5 24.6 13 .1 ― ― 19.9 2.5

Australia 97 56.2 17 .4 27.7 ― 0.9 10.4 4.1

New Zealand or other Oceania 31 66.1 45.8 5 .5 ― ― 11.9 ―

Long distance 1276 57.2 25.9 19.8 1.0 1.5 13.7 3.1

Medium distance 1200 60.2 25.6 19.1 0.8 1.0 11.4 2.8

Short distance 1808 54.7 22.9 18.3 1.1 1.0 13.3 4.3



† "Web/e-mail"combines "by Internet or e-mail (PC)," "by Internet or text (smartphone)," and "by Internet or text (mobile phone)."

† The means of inquiring in the 2012 study refer to the means of how those who took tours inquired about package tours to travel agencies and the means of

how those who did not take tours inquired about air tickets and hotels and accommodation facilities

Sex

Sex & age

Last

destination

(middle

classification)

Distance of

the last

destination

Area of

residence

Life

stage

Accompanying

traveler

Number

of

trips taken

0

25

50

75

2012 survey total

2011 survey total

（％）



●In terms of means of booking, "web/e-mail" (64%), "visiting" (22%), and "by telephone"

(16%) were the main responses given.

▽Given as the main means of booking was "web/e-mail" (64%). This was followed by "visiting" (22%) and "by

telephone" (16%).

▽A breakdown by sex and age shows that among both males and females 18-29 yrs, the "web/e-mail" percentage

was low and "visiting" percentage high.

▽A breakdown by number of trips taken thus far shows that there were higher percentages yielded by "web/e-mail"

and lower by "visiting" among those with more trips.

▽A breakdown by accompanying travelers shows that, "visiting" was exceptionally high (58%) among

"honeymoon."

■Means of booking (Those involved in considering travel plans/Multiple answer)

5. Means of Booking with Travel Agencies and Airlines

Sample

Web/e-mail

†Visiting

By

telephoneBy fax Other

Have not

made

reservations

Haven't

really

inquired

2012 survey total 4243 64.3 21.7 15.5 0.7 1.7 0.9 2.4

2011 survey total 4265 57.0 23.4 17.0 1.1 1.4 * 2.9

Male 2111 68.1 19.4 14.5 0.7 1.9 0.7 2.3

Female 2132 60.5 24.0 16.6 0.6 1.4 1.1 2.4

Male 18-29 yrs 265 57 .5 29.8 14.5 0.4 1.3 1.1 6.7

Male 30-39 yrs 419 69.3 20.7 10.6 ― 1.4 1.2 2.7

Male 40-49 yrs 518 72.3 18.0 14.3 0.7 1.5 0.6 1.5

Male 50 yrs or older 909 68.4 16 .7 16.5 1.1 2.7 0.6 1.3

Female 18-29 yrs 542 51 .2 35.3 12.6 0.6 1.1 1.5 4.7

Female 30-39 yrs 484 67.4 22.1 12.5 1.0 1.7 0.7 1.0

Female 40-49 yrs 361 68.7 17.7 17.5 0.7 1.6 1.1 2.5

Female 50 yrs or older 745 58 .8 20.1 21.6 0.4 1.3 0.9 1.7

Kanto 2589 67.2 19.7 14.6 0.5 1.3 1.0 2.6

Kansai 1059 59.7 24.9 17.5 0.8 2.3 1.0 1.7

Tokai 596 59.9 24.9 16.4 1.1 2.0 0.4 2.5

Light 602 45 .7 39.2 12.5 0.3 2.4 1.7 4.8

Middle 1131 57 .2 27.3 15.3 1.0 1.8 0.8 2.8

Heavy 2510 72.0 15 .0 16.4 0.6 1.4 0.8 1.6

Travel alone 649 80.2 13 .8 13.2 0.6 2.1 0.3 1.9

Couple travel 218 69.3 18.2 15.1 ― 1.0 1.1 2.9

Married couple travel 1160 66.8 18.0 17.6 0.2 1.0 0.6 1.6

Honeymoon 173 34 .6 57.6 10 .0 0.6 0.6 0.5 2.4

With friend (alone) 541 56 .4 25.6 15.4 1.9 1.5 0.6 3.6

With friends (3 or more) 415 55 .4 26.0 15.5 0.2 3.3 1.8 5.6

Family travel (with children) 664 65.3 20.8 16.5 1.1 1.6 1.1 0.7

Family travel (with parents) 254 60.1 25.8 15.7 0.3 0.7 1.1 2.1

Other 170 59.9 21.2 13.4 1.0 5.3 3.2 3.8


Worker (child 2-6 yrs) 181 69.4 19.3 20.5 0.6 1.9 1.0 0.9

Worker (child 1 yr and under) 99 49 .4 35.5 20.2 0.6 1.8 ― 2.4



Unmarried male 643 71.3 18.0 13.3 0.2 2.0 0.8 4.1

Unmarried female 20s/30s 578 60.4 26.5 12.2 0.7 1.8 1.3 3.8

Unmarried female 40s and over 185 72.6 14 .3 18.9 0.3 1.1 0.3 2.8

Student 188 55 .8 30.0 12.5 0.3 2.5 1.1 8.2

UK 122 71.8 18.4 15.7 1.3 2.6 ― 3.1

France 215 57 .6 27.6 15.2 0.3 1.6 1.2 3.1

Germany 112 58 .0 23.4 25.4 0.9 ― ― ―

Spain 90 59 .0 21.7 20.8 1.1 ― 1.1 3.2

Italy 170 50 .5 38.0 13.8 ― ― 0.5 1.9

Other nations in west Europe 129 59.4 22.7 22.3 ― 2.4 ― 2.1

Other places in Europe 143 68.8 19.5 17.8 ― 2.4 ― 1.7

Turkey 57 55 .1 21.0 28.9 ― ― ― ―

Other Middle East or Africa 45 63.1 13 .6 29.7 ― ― 1.8 ―

USA east 92 80.0 12 .7 8 .6 1.7 2.8 ― 0.9

USA west 155 72.9 15 .5 16.7 1.1 1.0 1.1 1.8

USA south 20 80.2 8.1 20.7 ― 7.0 ― ―

Canada 58 60.3 17.0 9 .6 ― 6.5 3.0 10.1

Central/South America or Caribbean 44 69.8 20.2 20.6 ― 1.9 ― ―

Hawaii (Oahu) 392 59 .0 28.2 18.0 0.4 0.8 0.6 1.4

Hawaii (other than Oahu) 78 60.9 27.5 15.8 2.4 1.8 ― 1.3

Guam 238 57 .4 29.4 15.5 0.7 1.6 2.1 0.9

Saipan 53 57 .6 27.6 10 .2 ― 1.2 ― 8.9

South Pacific islands or other islands 52 56 .8 25.5 16.9 5.3 2.7 ― ―

Shanghai 122 70.7 12 .9 17.7 2.2 2.2 ― 4.6

Beijing 94 66.1 12 .6 19.6 1.7 2.7 1.5 5.9

Other China (exc. Hong Kong / Macau) 88 64.8 12 .4 23.9 5.0 0.6 1.6 1.6

Hong Kong 156 74.1 18.4 12.0 ― 1.1 ― 2.0

Macau 58 70.3 21.1 10 .3 ― 1.4 1.5 1.1

Taiwan 309 65.5 19.5 16.7 ― 0.5 1.0 2.5

Korea 708 63.4 22.7 12.5 1.0 2.1 0.9 2.5

Singapore 105 71.1 16 .2 8 .9 1.4 3.0 2.9 1.6

Phuket 24 86.3 16.2 10.2 ― ― ― ―

Thai beaches (other than Phuket) 34 83.3 4 .7 14.8 ― ― ― ―

Bangkok or other Thai cities 151 84.5 12 .0 8 .7 ― 1.8 1.0 2.9

Bali 64 49 .7 28.4 17.0 ― ― 3.1 6.9

Indonesian cities 13 63.6 ― 18.8 ― ― 8.1 9.6

Malaysia 65 80.0 12 .9 11.4 ― 1.5 ― ―

Philippines 63 62.4 26.9 19.1 2.7 6.5 ― 0.9

Vietnam 78 56 .6 26.7 14.5 ― 1.9 1.8 2.8

Cambodia 39 64.2 20.9 9 .0 ― 2.1 3.6 4.0

Other places in Asia 64 69.6 19.8 19.8 ― 4.2 2.2 1.6

Australia 97 60.6 25.5 13.9 ― 3.0 1.8 4.1

New Zealand or other Oceania 31 61.2 3 .2 32.7 ― 10.9 ― ―

Long distance 1276 63.8 21.6 17.5 0.5 1.5 0.7 2.2

Medium distance 1200 64.9 22.1 15.0 0.6 2.0 1.1 2.1

Short distance 1808 64.2 21.5 15.0 0.9 1.6 0.9 2.6



† "Web/e-mail"combines "by Internet or e-mail (PC)," "by Internet or text (smartphone)," and "by Internet or text (mobile phone)."

† The means of applying in the 2012 study refers to the means of reserving package tours with travel agents by tour users and the means used when reserving air tickets

　 and hotels and accommodating facilities by non-tour users

† The 2011 study figures are results of the single answers received


Last

destination

(middle

classification)

Distance of

the last

destination

Area of

residence

Sex & age

Sex

Life

stage

Accompanying

traveler

Number

of

trips taken

0

25

50

75

2012年調査　全体

2011年調査　全体

（％）

0

25

50

75

2012 survey total

2011 survey total

65

Chapter 4

Process of Arranged Travel Selection

Part 1 Trends in Overseas Travel Booking in 2011 Chapter 4 Process of Arranged Travel Selection


1. Matters Arranged Prior to Departure

●Given most as the arrangements made prior to departure were "air tickets" (95%) and

"hotel accommodations" (77%).

▽A look at matters arranged prior to departure shows that "air tickets" (95%) was given most. This was followed by

"hotel accommodations" (77%).

▽A breakdown by sex and age shows that the percentages yielded by "hotel accommodations" were low among

males and females 20s. And "female 40-49" gave "car rentals" (14%) more than did other segments.

▽A breakdown by life stage shows that the segment "worker (married, no children)" gave "hotel accommodations"

often while the segments "worker (married, no children)," "unmarried female," and "student" did not.

▽A breakdown by number of trips shows that 10% of "heavy" travelers gave "car rentals," a figure higher than the

other two categories.

■Matters arranged prior to departure

(Person who made travel arrangements and was involved in consideration of the travel plans/Multiple answer)

Sample

Air ticketsHotel

Accommodations

Optional

tour / Local

activities

Car rentals Other

2012 survey total 1730 94.7 77.2 14.8 8.9 7.3

2011 survey total 1626 95.4 74.8 11.7 ＊ 9.6

2010 survey total 1586 95.4 75.3 13.8 ＊ 8.9

Male 982 94.0 78.3 15.1 9.8 6.4

Female 747 95.6 75.9 14.5 7.6 8.6

Male 18-29 yrs 124 92.6 67 .3 12.9 4.6 1 .8

Male 30-39 yrs 193 94.0 81.3 16.6 6.8 4.3

Male 40-49 yrs 292 93.8 79.8 16.6 12.4 5.5

Male 50 yrs or older 374 94.5 79.3 13.8 11.1 9.7

Female 18-29 yrs 166 96.9 68 .7 8 .6 3 .1 4.3

Female 30-39 yrs 178 96.7 79.6 15.2 7.1 7.6

Female 40-49 yrs 171 95.5 79.0 16.9 13.9 6.4

Female 50 yrs or older 233 93.9 75.8 16.4 6.7 13.9

Kanto 1116 95.1 77.3 14.1 9.4 6.3

Kansai 409 94.4 77.6 16.2 6.7 8.1

Tokai 205 92.8 76.0 16.2 9.9 11.2

Worker (child 7 yrs and over) 532 93.2 79.4 15.8 11.6 9.5

Worker (child 2-6 yrs) 87 95.4 76.0 11.3 12.9 1 .8

Worker (child 1 yr and under) 38 92.7 70 .1 17.1 13.4 2 .2

Worker (married, no children) 361 96.3 83.6 18.3 10.3 7.9

Worker (unmarried) 618 95.0 73.9 13.7 5.6 6.8

Unmarried male 388 94.0 71 .6 11.9 6.8 6.1

Unmarried female 20s/30s 213 97.3 72.7 10.7 2 .2 5.2

Unmarried female 40s and over 106 93.6 77.9 20.0 5.7 9.7

Student 93 94.7 66 .3 5 .6 3 .8 3.4

Light 161 93.6 77.5 15.2 5.3 9.0

Middle 360 93.4 73.3 16.3 5.3 5.0

Heavy 1209 95.2 78.4 14.3 10.4 7.8




Sex

Sex & age

Number

of

trips taken

Area of

residence

Life

stage

0

20

40

60

80

100

2012 survey total

2011 survey total

2010 survey total

（％）



2. Type of Air Ticket Used

●In terms of the type of air ticket used, "bargain air tickets" topped the list at 34% and

was followed by "discounted full-fare tickets such as PEX, etc." and "free air tickets

obtained through mileage."

▽A look at the type of air ticket used shows that "bargain air tickets" (34%) topped the list and was followed by

"discounted full-fare tickets such as PEX, etc." (28%) and "free air tickets obtained through mileage" (18%).

▽A breakdown by sex and age shows that among both males and females a high percentage of "those 18-29 yrs"

gave "bargain air tickets," and "ordinary fare air tickets." At the same time, they gave "discounted full-fare tickets

such as PEX, etc." and "free air tickets obtained through mileage" in lower percentages than did the other groups.

▽A breakdown by number of trips shows that, among the "light" category and "middle" category, "ordinary fare air

tickets" was given by higher percentages than among other groups. At the same time, they gave "discounted full-

fare tickets such as PEX, etc." and "free air tickets obtained through mileage" in lower percentages than did the

another groups.

■Type of air ticket used

(Person who made travel arrangements and was involved in consideration of the travel plans/Single answer)

Sample

Bargain air

tickets

Discounted

full-fare tickets

such as PEX,

etc.

Free air tickets

obtained

through

mileage

Ordinary fare

air tickets

Other

discounted

fares

(shareholder

benefits, etc.)

Other Don't know

2012 survey total 1638 33.6 28.0 18.0 12.1 1.8 1.0 5.4

2011 survey total 1551 38.1 26.2 18.0 9.2 2.1 1.8 4.5

2010 survey total 1513 40.4 24.2 19.8 7.6 1.3 2.2 4.6

Male 923 31.1 31.6 20.2 11.2 1.4 1.1 3.4

Female 715 36.9 23.4 15.1 13.3 2.3 0.9 8.1

Male 18-29 yrs 115 41.8 18 .9 5 .5 20.9 0.5 0.5 11.9

Male 30-39 yrs 181 31.2 33.9 20.4 10.9 0.9 0.9 1.8

Male 40-49 yrs 274 28.8 32.6 25.3 8.0 1.4 1.7 2.1

Male 50 yrs or older 353 29.3 33.7 21.0 10.7 2.0 1.0 2.4

Female 18-29 yrs 161 46.8 15 .8 4 .4 18.4 0.6 1.3 12.7

Female 30-39 yrs 172 33.3 25.0 20.6 10.3 2.0 1.5 7.4

Female 40-49 yrs 163 33.7 27.8 20.0 9.4 3.1 1.2 4.7

Female 50 yrs or older 219 34.8 24.5 14.8 14.8 3.2 ― 7.7

Kanto 1061 31.8 27.9 20.2 11.6 1.8 1.1 5.5

Kansai 386 36.3 29.6 12 .5 13.8 1.8 1.1 4.9

Tokai 190 38.3 25.5 16.7 11.6 1.5 0.4 6.0


Worker (child 2-6 yrs) 83 34.0 26.2 28.0 7.6 2.2 1.1 1.0

Worker (child 1 yr and under) 35 23 .8 28.5 21.5 19.2 2.4 4.7 ―



Unmarried male 365 35.5 27.4 16.6 13.4 1.2 0.6 5.3

Unmarried female 20s/30s 208 43.0 20 .4 6 .8 14.6 0.9 1.8 12.4

Unmarried female 40s and over 99 44.7 27.2 12 .8 8.0 1.9 1.3 4.1

Student 88 39.9 14 .3 5 .1 20.5 0.7 1.2 18.5

Light 151 28.8 18 .6 4 .6 29.9 0.9 0.6 16.4

Middle 336 36.5 21 .9 13 .0 18.2 1.2 0.6 8.6

Heavy 1151 33.4 31.1 21.2 8.0 2.1 1.2 3.0



Number

of

trips taken

Sex

Sex & age

Area of

residence

Life

stage

0

10

20

30

40

50

2012 survey total

2011 survey total

2010 survey total

（％）



3. Sources of Information Used to Find Air Tickets

●Given the most by far as the source of information used to find air tickets was "Internet

(PC)": 84%.

▽Of those who arranged their air tickets in advance, a sizable 84% sited the "Internet (PC)" as the source of

information used to find their air tickets. All other responses were given in only single digits.

▽A breakdown by sex and age shows that "Internet (PC)" yielded high percentages among the segments "female

30-39 yrs" and low percentages among the segments "male 18-29 yrs" and "female 18-29 yrs".

▽A breakdown by accompanying travelers shows that fewer of those giving "with friend (alone)" answered "Internet

(PC)" but more than in other segments gave "travel agency counter."

■Sources of information used to arrange air tickets

(Person who arranged air tickets and was involved in consideration of the travel plans/Single answer)

Sample


counters

Feedback and

introductions

(word-of-

mouth) of

friends,

acquaintances,

family members

Acquaintances

at travel

agencies

Information

magazines

sent from

travel agents

and airlines

Internet

(smartphone,

etc.)

Travel agency

pamphlets

Seikyo

pamphlets and

counters

Newspaper ads

Guidebooks

("Chikyuu no

arukikata,"

etc.)

Direct mail and

members

magazines

from credit

card

companies

Guidebook-

style

magazines

such as

"Rurubu

Hawaii," etc.

Overseas

travel

magazines

other than

guidebook-

style

magazines

TV programs

and

commercials

Mobile sites

Free flyers and

flyers in

newspapers

Articles and

ads in general-

interest

magazines

Transportation

ads on trains

and at stations

Other

I don't really

gather

information

2012 survey total 1638 83.9 4.9 1.2 0.8 0.5 0.4 0.4 0.3 0.3 0.2 0.2 0.1 ― ― ― ― ― ― 2.1 4.5

2011 survey total 1551 80.3 6.2 1.7 1.9 0.5 0.3 0.7 0.1 0.2 0.2 ― 0.1 ― ― 0.2 ― ― ― 2.6 5.1

2010 survey total 1513 74.4 6.3 1.9 3.2 0.5 ＊ 1.2 0.1 0.1 ― 0.2 ― ― 0.1 ― 0.1 0.1 ― 3.5 8.3

Male 923 84.4 4.6 0.9 1.1 0.6 0.4 0.3 0.3 0.3 0.3 0.3 0.1 ― ― 0.1 0.1 ― ― 2.1 4.1

Female 715 83.4 5.3 1.7 0.4 0.4 0.3 0.5 0.3 0.3 0.1 0.1 ― 0.1 0.1 ― ― ― ― 2.0 5.0

Male 18-29 yrs 115 77 .6 8.5 2.0 ― 0.5 1.0 0.5 2.5 ― 1.0 ― ― ― ― 0.5 0.5 ― ― 0.5 5.0

Male 30-39 yrs 181 88.7 3.6 0.5 0.9 0.9 0.9 ― ― ― ― ― 0.5 ― ― ― ― ― ― 1.4 2.7

Male 40-49 yrs 274 86.8 2.8 0.7 1.4 0.7 0.3 0.7 ― 0.3 ― 0.3 ― ― ― ― ― ― ― 1.0 4.9

Male 50 yrs or older 353 82.4 5.4 1.0 1.5 0.5 ― ― ― 0.5 0.5 0.5 ― ― ― ― ― ― ― 3.9 3.9

Female 18-29 yrs 161 74 .1 7.0 2.5 0.6 1.3 0.6 1.3 1.3 1.3 ― ― ― ― ― ― ― ― ― 1.3 8.9

Female 30-39 yrs 172 89.7 3.4 1.5 ― ― ― ― ― ― 0.5 0.5 ― ― ― ― ― ― ― 0.5 3.9

Female 40-49 yrs 163 82.7 6.7 1.6 0.4 0.4 0.8 ― ― ― ― ― ― 0.4 0.4 ― ― ― ― 2.0 4.7

Female 50 yrs or older 219 85.8 4.5 1.3 0.6 ― ― 0.6 ― ― ― ― ― ― ― ― ― ― ― 3.9 3.2

Kanto 1061 85.1 4.4 0.8 0.8 0.5 0.6 0.5 0.1 0.3 0.3 ― 0.1 0.1 0.1 ― ― ― ― 2.0 4.4

Kansai 386 81.2 5.8 1.8 0.5 0.8 ― 0.3 0.8 ― ― 0.9 ― ― ― 0.1 ― ― ― 2.6 5.2

Tokai 190 83.1 6.2 2.5 1.5 ― ― ― 0.3 0.9 ― ― ― ― ― ― 0.3 ― ― 1.8 3.3

Travel alone 482 85.1 4.3 0.6 0.6 0.4 ― 0.7 0.4 0.6 0.1 0.4 0.2 ― ― ― ― ― ― 1.8 4.8

Couple travel 94 83.8 8.7 ― 1.0 ― 1.1 ― ― ― 1.8 ― ― ― ― ― ― ― ― 1.5 2.0

Married couple travel 350 88.2 3.0 1.4 0.7 0.5 0.2 ― ― ― ― 0.3 ― ― 0.2 ― ― ― ― 2.7 2.8

Honeymoon 22 78.7 6.9 ― 4.3 ― ― ― ― ― ― 3.8 ― ― ― ― ― ― ― ― 6.3

With friend (alone) 170 73 .6 10.2 1.7 1.0 1.5 1.0 0.6 0.9 0.6 0.8 ― ― ― ― 0.3 ― ― ― 2.9 4.7

With friends (3 or more) 141 83.9 5.5 4.4 ― 0.4 ― ― 0.8 ― ― ― ― 0.5 ― ― ― ― ― 1.0 3.5

Family travel (with children) 249 87.4 2.2 1.3 1.3 ― 1.0 ― ― 0.4 ― ― ― ― ― ― ― ― ― 1.6 4.9

Family travel (with parents) 72 81.6 5.6 ― 2.3 2.5 ― 1.4 ― ― ― ― ― ― ― ― ― ― ― 1.1 5.4

Other 58 69 .4 8.6 ― ― ― ― 1.0 ― ― ― ― ― ― ― ― 1.0 ― ― 5.9 14.1

Worker (child 7 yrs and over) 496 84.5 4.8 1.8 1.0 0.5 0.2 ― ― 0.2 0.3 ― ― ― ― ― ― ― ― 2.8 3.9

Worker (child 2-6 yrs) 83 83.0 3.1 1.1 1.0 ― 1.9 ― ― 1.2 ― ― ― ― ― ― ― ― ― 2.1 6.5

Worker (child 1 yr and under) 35 83.7 2.4 ― ― ― ― ― ― ― ― 2.4 ― ― ― ― ― ― ― 2.4 9.2

Worker (married, no children) 348 87.8 3.8 0.7 1.0 0.2 0.2 0.3 ― ― ― 0.8 ― 0.2 0.2 ― ― ― ― 2.0 2.9

Worker (unmarried) 587 84.4 4.9 0.7 0.7 0.7 0.5 0.6 0.3 0.3 0.3 ― 0.1 ― ― 0.1 ― ― ― 1.7 4.7

Unmarried male 365 83.1 5.8 0.6 0.7 0.6 0.3 0.7 0.8 0.5 0.3 ― 0.2 ― ― 0.2 0.2 ― ― 1.6 4.4

Unmarried female 20s/30s 208 78 .3 7.0 2.3 0.5 1.0 0.5 0.5 1.0 0.5 0.4 ― ― ― ― ― ― ― ― 1.0 7.1

Unmarried female 40s and over 99 83.9 4.8 ― 0.6 0.6 0.6 1.4 ― ― ― ― ― ― ― ― ― ― ― 3.4 4.6

Student 88 64 .1 13.1 4.1 ― 1.2 ― 1.8 3.8 1.2 ― ― ― ― ― ― 0.7 ― ― 1.2 9.0

50.0 …Figures 5 or more points or higher than the 2012 survey total are shaded. †"*":No applicable data



Area of

residence

Sex & age

Sex

Life

stage

Accompanying

traveler

（％）

0

20

40

60

80

100

2012 survey total

2011 survey total

2010 survey total



●In terms of means of arranging air tickets, "airline website" (55%) was the top response.

▽The top means of arranging air tickets was "airline website" (55%). The other main means were websites of

"travel agent" and "shop specializing in bargain air tickets."

▽A breakdown by sex and age shows that "airline website" was given by few of the males and females 18-29.

▽A breakdown by life stage shows that few students gave "airline website" or "travel agent website." Instead, a

higher percentage than in other segments gave "travel agent branch shop, counter."

■Means of arranging air tickets (Those who arranged air tickets in advance and were involved in the consideration of travel/Single answer)

4. Means of Arranging Air Tickets

Sample

Website

Branch,

shop,

counter

On

phone

Other

meansWebsite

Branch,

shop,

counter

On

phone

Other

meansWebsite

Branch,

shop,

counter

On

phone

Other

means

2012 survey total 1638 55.3 1.6 3.6 0.2 15.9 5.8 2.3 1.2 8.3 0.4 1.0 0.1 1.7 2.6

Male 923 58.4 1.6 3.4 ― 15.2 5.2 2.3 1.4 7.4 0.4 1.2 ― 1.9 1.7

Female 715 51.4 1.6 3.9 0.3 16.7 6.6 2.4 1.0 9.5 0.3 0.7 0.3 1.5 3.7

Male 18-29 yrs 115 41 .8 4.0 2.5 ― 17.4 8.0 1.0 1.5 10.4 1.0 2.0 ― 4.5 6.0

Male 30-39 yrs 181 59.3 0.9 3.2 ― 15.8 5.9 2.7 0.9 9.0 0.5 0.5 ― 0.5 0.9

Male 40-49 yrs 274 59.0 1.7 3.1 ― 16.3 4.5 2.4 0.3 5.2 0.7 1.0 ― 3.5 2.1

Male 50 yrs or older 353 62.9 1.0 3.9 ― 13.2 4.4 2.4 2.4 7.3 ― 1.5 ― 0.5 0.5

Female 18-29 yrs 161 37 .3 2.5 3.2 0.6 19.6 10.8 2.5 1.9 12.0 ― 0.6 ― 1.9 7.0

Female 30-39 yrs 172 57.4 0.5 3.9 0.5 16.7 4.9 2.5 0.5 9.3 ― ― 0.5 2.0 1.5

Female 40-49 yrs 163 57.6 3.1 6.3 0.4 11.4 5.5 2.7 1.2 6.3 0.4 0.8 0.8 0.8 2.7

Female 50 yrs or older 219 52.3 0.6 2.6 ― 18.7 5.8 1.9 0.6 10.3 0.6 1.3 ― 1.3 3.9

Kanto 1061 57.8 1.4 3.2 0.1 15.9 5.0 2.3 1.1 7.5 0.3 1.3 0.2 1.5 2.4

Kansai 386 52.5 2.5 3.9 0.3 14.5 7.1 2.3 1.4 9.6 0.1 0.7 ― 1.8 3.2

Tokai 190 47 .4 0.8 4.8 ― 18.1 8.0 2.9 1.5 10.4 1.2 ― ― 2.2 2.7

Worker (child 7 yrs and over) 496 59.3 1.0 3.5 0.1 16.4 4.6 1.8 1.1 7.9 0.3 1.0 ― 1.1 1.8

Worker (child 2-6 yrs) 83 56.9 1.0 7.9 ― 7 .3 4.1 4.7 1.0 13.8 ― 1.2 ― 1.0 1.1

Worker (child 1 yr and under) 35 61.2 ― 6.3 ― 20.5 2.4 ― 2.3 2 .3 ― 2.7 ― 2.3 ―

Worker (married, no children) 348 60.2 1.4 3.2 ― 14.5 5.6 3.1 1.2 5.2 0.6 0.5 0.4 2.1 1.9

Worker (unmarried) 587 50.9 1.9 3.5 0.1 17.9 6.0 2.1 1.2 9.9 0.4 1.1 0.1 1.6 3.4

Unmarried male 365 51.4 2.7 2.7 ― 18.2 6.3 1.5 1.1 8.4 0.7 1.3 ― 2.6 3.2

Unmarried female 20s/30s 208 42 .9 1.5 3.7 0.9 17.8 9.4 2.3 1.9 12.2 ― ― ― 1.9 5.7

Unmarried female 40s and over 99 56.0 1.9 3.9 ― 11.0 6.2 3.5 0.6 10.8 ― 2.7 0.6 ― 2.7

Student 88 40 .1 4.4 1.2 1.2 10 .6 14.9 2.8 1.8 10.3 ― 1.3 ― 4.4 7.0

Light 151 33 .0 7.2 1.1 0.6 16.4 14.2 4.0 2.6 9.6 ― ― ― 3.3 8.0

Middle 336 50.4 0.8 2.3 ― 18.1 8.8 2.7 1.1 8.5 0.7 0.2 ― 2.5 3.8

Heavy 1151 59.7 1.1 4.3 0.1 15.1 3.8 2.0 1.1 8.1 0.3 1.4 0.2 1.2 1.5



Don't

know

Arrangement through airline Arrangement through travel agentArrangement through shop

specializing in bargain air tickets Arranged

through

other

means

Area of

residence

Sex & age

Sex

Number

of

trips taken

Life

stage

0

20

40

60

2012 survey total

（％）

69



Sample

It is

an a

ssuring

airlin

e

The flig

ht

suits

my

schedu

le

There

are

direct

fligh

ts

I ear

n m

iles

on t

he a

irlin

e I u

se

Eas

y to

use

accum

ula

ted

mile

s

It is

a w

ell-

know

n t

rave

l age

ncy

It is

a J

apan

ese

airlin

e

Price w

as c

heap

er

than

oth

er

ticke

ts for

the s

ame c

ondi

tions

Depa

rts

from

near

est

airpo

rt

Connecting

fligh

ts a

re

conve

nie

nt

Cab

in c

rew

pro

vide

s go

od

serv

ice

Airlin

e n

atio

nal

ity

sam

e a

s

dest

inat

ion

I ear

n m

iles

on a

n a

ffiliat

ed

airlin

e

Is a

Low

-C

ost

Car

rier

Can

buy

thro

ugh

a m

eth

od

I am

accust

om

ed

to

There

are

cab

in c

rew

who

speak

Jap

anese

Offers

full

lineup

of in

-fli

ght

ente

rtai

nm

ent

The a

irlin

e is

desi

gnat

ed

Is b

usi

ness

cla

ss o

r hig

her

Aircra

ft e

quip

ment

is g

ood

(new

, cle

an)

Full

lineup

of in

-fli

ght

food

is

offere

d

Price w

as c

heap

er

than

oth

er

ticke

ts b

ut

the c

ondi

tions

were

not

the s

ame

Aircra

ft a

menitie

s (w

idth

of

seat

s, e

tc.)

are g

ood

Airpo

rt g

round

cre

w p

rovi

des

good

serv

ice

Airlin

e s

taff a

t ai

rport

are

good

at w

hat

they

do

Is n

ot

a Low

-C

ost

Car

rier

Was

recom

mende

d by

a t

rave

l

agent

Oth

er

Noth

ing

in p

articula

r

I di

dn't c

hoose

the a

irlin

e

2012 survey total 1638 37.1 31.9 29.6 22.4 17.3 16.6 15.4 14.5 10.6 9.7 8.1 7.9 6.8 6.7 6.2 5.7 5.0 4.7 4.5 4.4 4.2 3.8 3.1 2.7 2.2 2.1 0.6 4.7 4.5 5.4

2011 survey total 1551 32.2 40.0 27.2 27.7 * 15.1 14.5 17.7 10.8 12.0 8.5 7.9 8.9 * 8.3 6.2 5.6 4.9 5.4 6.0 6.7 5.7 * 3.1 2.7 * 1.7 6.3 3.6 6.2

2010 survey total 1513 29.5 39.7 27.4 28.5 * 14.7 15.0 18.1 8.7 11.2 8.8 8.5 7.6 * 9.0 5.5 5.9 5.9 5.6 4.9 4.2 * * 3.5 2.2 * 2.2 6.2 5.2 5.8

Male 923 ①37.7 ②30.8 ③29.7 ④24.5 ⑤19.8 18.3 18.8 13.1 9.5 10.3 9.0 7.3 7.5 6.3 6.0 6.3 5.0 4.0 5.7 4.9 4.1 3.0 3.0 3.3 2.8 3.1 0.8 4.4 4.6 4.7

Female 715 ①36.4 ②33.3 ③29.5 ④19.7 14.1 14.4 11.1 ⑤16.2 12.0 8.9 6.8 8.8 5.9 7.3 6.5 4.8 5.1 5.7 3.0 3.8 4.4 4.9 3.1 1.9 1.4 0.7 0.3 5.1 4.2 6.4

Male 18-29 yrs 115 ①34.8 ②27.4 ③25.4 13 .9 10 .4 ⑤17.4 10 .4 ④17.9 8.5 7.0 4.0 6.0 5.0 6.5 2.5 3.0 2.5 3.5 1.0 3.5 2.5 4.5 1.5 1.0 0.5 2.5 1.5 2.5 7.5 9.5

Male 30-39 yrs 181 ①36.7 ②31.2 ③27.6 ④26.7 ⑤19.0 17.6 15.8 18.1 10.0 7.2 6.3 5.0 9.5 7.2 4.5 5.9 5.4 4.5 4.5 4.1 3.6 3.2 2.3 3.2 3.2 2.7 0.5 5.4 4.1 5.9

Male 40-49 yrs 274 ①36.1 ②34.7 ③30.2 ④25.7 ⑤20.8 18.8 19.4 11.5 10.1 9.4 9.4 9.4 8.7 5.6 5.6 8.0 5.2 4.5 8.3 4.9 5.2 4.9 3.1 3.5 2.8 3.1 ― 2.1 4.2 4.2

Male 50 yrs or older 353 ①40.5 ③28.8 ②31.7 ④25.9 ⑤22.4 18.5 ⑤22.4 10.2 9.3 13.7 11.7 7.3 6.3 6.3 8.3 6.3 5.4 3.4 5.9 5.9 3.9 1.0 3.9 3.9 3.4 3.4 1.5 6.3 4.4 2.9

Female 18-29 yrs 161 ②31 .6 ①34.8 ④18 .4 11 .4 4 .4 ⑤16.5 3 .2 ③20.9 15.2 13.3 3.2 7.0 2.5 13.9 4.4 1.9 4.4 7.0 0.6 1.9 3.2 4.4 1.3 1.3 1.9 0.6 ― 1.9 5.1 15.2

Female 30-39 yrs 172 ③32.4 ①35.3 ②33.3 ④21.6 ⑤17.2 9 .8 9 .3 15.7 12.7 8.8 5.9 5.9 4.9 6.4 3.9 3.4 5.9 6.4 4.4 3.9 4.9 5.4 4.4 2.0 1.0 0.5 1.0 3.9 3.4 2.9

Female 40-49 yrs 163 ②32.5 ①38.8 ③31.0 ④27.1 ⑤18.4 13.3 15.7 14.1 11.0 9.8 9.4 9.8 7.1 4.7 7.8 7.1 7.5 4.3 4.3 5.5 5.1 5.5 5.1 4.3 2.4 0.4 0.4 6.7 3.9 3.1

Female 50 yrs or older 219 ①45.8 ③26 .5 ②33.5 ④18.7 15.5 ⑤17.4 14.8 14.8 9.7 5.2 8.4 11.6 8.4 5.2 9.0 6.5 3.2 5.2 2.6 3.9 4.5 4.5 1.9 0.6 0.6 1.3 ― 7.1 4.5 5.2

Kanto 1061 ①38.3 ②32.8 ③30.7 ④24.9 ⑤19.4 16.7 18.1 15.7 9.6 9.3 8.1 7.4 6.6 5.0 6.4 6.3 5.6 5.2 4.8 4.4 4.7 3.2 3.5 3.0 2.4 1.9 0.6 4.6 4.1 4.4

Kansai 386 ①38.0 ②30.1 ③26.1 ④19.7 12.9 ⑤18.9 10.7 11.6 10.8 10.8 9.1 10.1 7.5 11.5 6.9 4.9 4.5 3.4 3.3 4.6 4.4 5.0 1.9 2.7 1.9 1.8 1.0 4.2 4.8 6.5

Tokai 190 ③28 .8 ①30.8 ②30.3 13 .9 ⑤14.4 11.7 10 .1 13.3 ④15.7 9.7 5.7 6.6 6.4 6.7 3.8 3.7 3.2 4.7 5.4 4.1 1.3 4.8 2.9 0.9 1.7 3.3 ― 6.3 5.9 9.2

Travel alone 482 ①31 .9 ②28.8 ③26.0 ④20.6 ⑤18.6 14.7 13.6 14.5 8.6 9.5 7.0 7.4 6.9 7.9 6.2 3.6 4.7 2.3 3.7 3.0 3.3 5.0 2.5 2.3 1.2 2.8 0.1 5.9 4.7 6.4

Couple travel 94 ①38.4 ③29.2 ②29.9 ④20.8 13.2 15.0 13.5 ⑤20.6 10.0 9.4 6.8 8.8 8.9 4.0 7.4 3.8 5.3 2.6 8.3 5.5 3.8 5.0 2.9 ― 0.9 3.4 ― 2.4 6.4 7.7

Married couple travel 350 ①40.3 ②32.3 ③30.7 ④28.2 ⑤19.7 18.4 19.4 12.1 11.2 16.2 10.8 9.2 7.6 5.0 7.3 6.7 5.2 5.2 6.6 6.2 5.2 2.7 4.6 3.7 3.3 2.3 0.4 5.3 3.7 2.3

Honeymoon 22 ①48.0 ②28.5 ③24.4 13.9 14.6 ④19.8 11.8 11.8 ⑤17.2 13.5 4.6 6.9 ― 7.5 2.6 8.0 4.6 11.0 4.3 ― 8.9 4.6 4.6 4.6 4.6 ― ― ― 2.6 12.6

With friend (alone) 170 ③26 .2 ①33.3 ②31.3 ⑤14 .8 9 .1 10 .8 12.2 ④15.4 14.2 7.6 1 .8 8.9 4.7 8.2 2.5 2.1 1.5 2.9 3.6 4.2 1.9 3.3 1.0 0.6 0.6 0.3 2.5 6.1 6.0 7.7

With friends (3 or more) 141 ①40.1 ②31.0 ③29.3 ④20.4 7 .6 ⑤16.3 12.3 14.5 7.8 9.9 7.2 7.9 3.6 5.8 5.9 4.9 3.7 7.3 1.3 3.1 2.8 3.0 2.7 0.5 1.8 2.6 2.0 3.5 4.9 7.7

Family travel (with children) 249 ①47.1 ②38.9 ③33.0 ④24.0 ⑤23.5 20.6 19.0 15.0 9.4 3 .8 12.9 6.6 9.1 5.2 6.9 11.1 7.2 6.7 6.0 5.7 6.4 3.5 4.3 4.6 3.4 1.2 ― 3.1 2.3 4.0

Family travel (with parents) 72 ①32.5 ③26 .4 ②29.6 ④23.5 ⑤17.0 16.3 12.9 12.0 15.6 6.5 0 .9 5.7 8.6 10.9 3.5 6.7 6.3 5.1 0.9 4.2 3.4 3.7 1.7 2.9 0.9 2.0 1.2 3.6 6.2 5.4

Other 58 ①43.1 ③35.5 ②35.6 ④26.8 21.3 ⑤23.7 15.4 18.0 16.9 5.7 12.0 9.8 2.2 10.7 11.9 6.7 9.4 12.6 1.4 4.2 7.2 3.9 1.4 6.7 6.7 1.4 ― 3.9 6.2 3.8

Worker (child 7 yrs and over) 496 ①45.2 ③31.7 ②32.2 ④23.1 ⑤21.0 19.7 20.2 14.9 9.6 8.4 10.6 7.9 6.6 6.3 6.4 8.1 4.5 3.7 3.6 4.1 3.5 2.6 2.4 2.7 1.9 1.5 0.7 4.9 3.4 3.2

Worker (child 2-6 yrs) 83 ①43.1 ③32.4 ②35.4 ⑤23.8 ④26.0 16.9 15.7 13.1 8.5 4 .1 9.2 4.7 7.5 5.0 6.9 9.7 5.0 10.0 6.9 1.0 6.4 4.1 2.9 4.1 4.1 1.0 ― 1.0 2.0 3.4

Worker (child 1 yr and under) 35 ①54.8 ③28.5 ②33.3 ⑤22.9 22.5 10 .8 ④23.1 12.2 12.9 5.2 8.1 2 .4 2.9 ― 11.3 12.9 4.7 ― 2.3 6.2 7.5 4.0 6.2 8.2 3.4 ― ― 2.3 6.8 2.3

Worker (married, no children) 348 ①34.0 ②31.3 ③30.3 ④25.8 ⑤18.3 16.8 15.4 11.0 11.8 12.7 8.1 10.0 6.9 5.3 6.4 3.4 5.8 7.0 6.5 6.5 5.9 3.7 5.2 3.2 2.8 2.3 0.7 4.6 4.3 4.4

Worker (unmarried) 587 ②31 .8 ①33.1 ③28.8 ④21.6 14.2 14.2 12.1 ⑤15.1 11.0 10.4 6.7 7.8 8.1 7.1 6.1 4.2 5.4 4.5 4.6 4.3 3.5 5.1 2.6 2.2 2.0 2.6 0.4 5.9 5.1 6.5

Unmarried male 365 ①35.0 ②29.3 ③28.0 ④21.9 16.7 ⑤17.2 15.4 13.9 8.7 8.7 8.2 6.8 9.2 6.3 6.7 4.9 5.0 3.2 5.2 5.3 3.5 4.6 2.8 2.6 2.0 4.0 0.9 5.0 5.7 6.7

Unmarried female 20s/30s 208 ②26 .7 ①35.4 ③21 .8 13 .3 5 .6 11.8 4 .0 ④21.0 ⑤14.1 12.0 2 .3 6.6 3.5 13.0 3.8 1.8 4.1 5.5 2.9 2.3 2.7 4.9 1.7 0.5 1.0 0.9 0.4 3.9 5.9 10.9

Unmarried female 40s and over 99 ④26 .7 ①36.9 ②28.8 ③26.8 13.4 9 .9 12.1 ⑤13.9 10.1 11.5 6.1 12.6 6.8 6.7 5.8 6.1 7.5 3.5 2.1 2.6 4.8 5.6 1.9 2.6 3.4 1.4 ― 8.8 4.1 6.2

Student 88 ②27 .1 ①28.5 10 .5 8 .0 3 .1 ⑤16.7 7 .2 ③24.2 9.9 7.9 1 .3 6.6 ― ④17.2 2.7 4.0 3.0 ― ― 2.0 3.0 3.3 0.7 ― 1.2 2.6 2.0 0.7 8.5 18.6

Long distance 517 ①43.4 ②33.5 ③25.3 ④24.3 14.5 18.2 13.9 18.4 11.2 ⑤18.8 9.9 8.6 8.9 3.7 6.6 4.7 7.0 4.7 4.8 6.6 6.6 3.4 5.0 2.9 2.3 2.5 0.7 5.8 4.5 4.9

Medium distance 511 ①37.8 ②34.3 ③34.1 ④26.4 ⑤20.2 18.7 17.6 13.4 8.9 10.3 9.8 8.1 6.0 8.2 6.9 8.3 6.3 4.4 6.3 5.3 3.3 5.1 3.4 3.7 3.2 2.9 0.4 3.0 2.9 4.2

Short distance 623 ①31 .3 ③28.2 ②29.3 ④17.5 ⑤17.3 13.5 14.5 12.0 11.2 1 .7 4.9 7.2 5.7 8.2 5.2 4.4 2.3 4.8 3.0 1.8 3.0 3.2 1.2 1.6 1.2 1.1 0.7 5.0 6.1 6.7



† ①, ②, ③, ④, and ⑤ are the five most important attributes (excluding "Other,""Nothing in particular," and "I didn't choose the airline") as seen by demographic and sex.

† "Aircraft equipment is good (new, clean)" and "Aircraft amenities (width of seats, etc.) are good" until 2011 had been the answer "Aircraft equipment and amenities are good," and until 2011 were displayed as the results of "Aircraft equipment, amenities are good"

† "Price was cheaper than other tickets for the same conditions" was indicated in 2010 with the results of "Price is cheaper than other airlines for the same conditions"



Distance of

the last

destination

Life

stage

Sex

Accompanying

traveler

Area of

residence

Sex & age

0

10

20

30

40

50

2012 survey total

2011 survey total

2010 survey total

（％）

70

5. Key Factors When Choosing Airlines

●Given as the main key factors when choosing airlines were "it is an assuring airline,"

"the flight suits my schedule," "there are direct flights," and "the airline I use offers miles."

▽Given as the main key factors when choosing airlines by those who arranged air tickets in advance was "it is an

assuring airline" (37%). This was followed by "the flight suits my schedule" (32%), "there are direct flights" (30%),

and "the airline that I use offers miles" (22%).

▽A breakdown by sex and age shows that among both males and females a lower percentage of "those 18-29 yrs"

gave "I earn miles on the airline I use," "easy to use accumulated miles" and "it is a Japanese airline" than did

other age groups.

▽A breakdown by life stage shows that "it is an assuring airline" was given more by "workers (have child)" than by

other types.

▽A breakdown by distance of last travel destination shows that the longer the distance traveled the higher the

percentage gave "it is an assuring airline" and "connecting flights are convenient."

■Key factors when choosing airlines

(Person who arranged air tickets and was involved in consideration of the travel plans/Multiple answer)

71

Part 2

Satisfaction with Travel Destinations

72

Part 2 Satisfaction with Travel Destinations


1. Satisfaction with Travel Destinations1) Overall

●The overall degree of satisfaction with travel destinations ("was good / total") was 92%.

▽The total figures for the 2012 survey show that "I went with expectations and found those expectations met" was

given by 76%, "I went without expectations but found it was good upon going" was given by 16%, and the overall

degree of satisfaction reached the 92% mark.

▽A breakdown by last travel destination and first destination shows that "Canada," "Central / South America or

Caribbean," "Thai beaches (other than Phuket)," and "other nations in west Europe" elicited a high degree of

satisfaction. In contrast, low degrees of satisfaction were indicated in regard to "Beijing" and "Vietnam."

■Overall degree of satisfaction: by last travel destination, first destination (Total/Single answer)

I went with expectationand found thoseexpectations met

I went withoutexpectations but foundit was good upon going

I went withoutexpectations and found that

it wasn't good

I went with expectationsbut ended up disappointed

was good /Total

●Legend

2012 survey total (n=5076) 91.9

2011 survey total (n=5094) 91.8

UK (n=116) 90.4

France (n=206) 94.8

Germany (n=98) 95.1

Spain (n=89) 95.1

Italy (n=158) 95.8



Turkey (n=60) 97.0


USA east (n=101) 97.0

USA west (n=186) 96.4


Canada orAlaska

Canada (n=57) 98.6




Guam (n=281) 88.8

Saipan (n=61) 88.0



Beijing (n=102) 78.2



Macau (n=39) 91.9

Taiwan (n=358) 92.5

Korea (n=878) 91.4


Phuket (n=21) 92.2



Bali (n=74) 92.7




Vietnam (n=78) 79.7





Long distance/total (n=1471) 95.5

Medium distance/total (n=1416) 92.6

Short distance/total (n=2189) 89.1

† "Was good/Total" represents the sum of "I went with expectations and found those expectations met" and "I went without expectations but found it was good upon going."

† For those who visited multiple countries/areas on their last trip in 2011, questioning about degree of satisfaction was limited to the country/area that was the first destination.

† Items with under 30 samples are provided as reference data.


Eur

ope

Mid

dle

Eas

tor

Afr

ica

USA

(ex

clud

ing

Haw

aii a

nd A

lask

a)H

ong

Kong

or

Mac

auO

cean

iaG

uam

or

Sai

pan

Haw

aii

Chi

na (ex

clud

ing

Hon

g Kong

and

Mac

au)

86.1

80.8

79.4

85.2

94.7

92.6

87.8

85.3

82.5

70.1

66.1

86.8

50.8

46.9

60.0

72.3

80.2

73.5

72.7

72.4

89.1

81.7

76.8

76.6

63.4

66.2

48.0

54.1

59.4

71.2

82.0

80.4

85.2

77.7

68.5

16.7

14.2

7.7

7.0

12.1

12.1

10.9

12.7

17.6

11.2

5.3

6.0

9.9

9.6

12.2

18.7

21.9

6.0

32.6

31.3

24.2

15.7

11.7

18.9

18.7

21.7

3.0

15.3

16.1

28.8

19.1

32.4

25.7

36.6

18.4

13.0

11.1

10.3

14.9

20.6

2.0

1.9

-

-

-

1.2

2.9

6.0

9.0

4.4

3.1

-

0.5

2.8

0.8

2.8

4.8

2.4

4.0

3.5

0.5

-

0.8

1.6

3.0

10.0

9.0

10.6

12.8

11.4

8.8

8.1

7.0

5.4

5.1

6.5

12.0

14.7

6.9

5.8

7.9

81.6

85.3

88.8

87.4

85.9

87.7

76.2

75.1

75.9％

15.7

7.0

9.2

16.0

-

1.6

0.7

3.2

-

0.6

1.6

7.9

-

1.6

-

-

0.5

0.8

-

0.6

0.6

2.0

1.5

3.7

-

1.4

8.5

7.8

5.1

4.5

-

2.6

4.3

4.6

6.3

6.1

3.7

7.7

3.5

6.5

2.2

3.1

1.4

2.3

3.6

2.5

-

17.8

4.9

4.7

7.3

Sou

thea

st A

sia



●The degree of satisfaction with sightseeing / viewing at travel destinations was ("was

good / total") 91%.


given by 75%, "I went without expectations but found it was good upon going" was given by 17%, and the degree

of satisfaction with sightseeing / viewing reached the 91% mark.

▽A breakdown by last travel destination and first destination shows that "other nations in west Europe," "Turkey,"

"Italy," and "Canada" had "was good/total" figures that exceeded the 97% mark, thus indicating extremely high

degrees of satisfaction. In contrast, low degrees of satisfaction were given in response to "Vietnam," and

"Philippines."

■Degree of satisfaction with sightseeing /viewing: by last travel destination, first destination (Total/Single answer)

1. Satisfaction with Travel Destinations2) Sightseeing / Viewing




it wasn't good


was good /Total

●Legend

2012 survey total (n=4691) 91.2

2011 survey total (n=4724) 91.1

UK (n=107) 88.0

France (n=200) 95.4

Germany (n=95) 93.9

Spain (n=86) 96.1

Italy (n=157) 97.5



Turkey (n=58) 98.6



USA west (n=171) 95.7


Canada orAlaska

Canada (n=57) 97.1




Guam (n=245) 85.2

Saipan (n=50) 82.3



Beijing (n=96) 86.1



Macau (n=38) 82.4

Taiwan (n=345) 91.3

Korea (n=754) 88.7


Phuket (n=21) 95.5



Bali (n=69) 89.6




Vietnam (n=77) 77.4












Oce

ania

Gua

m o

rSai

pan

Haw

aii

Chi

na (ex

clud

ing

Hon

g Kong

and

Mac

au)

Eur

ope

Mid

dle

Eas

tor

Afr

ica

USA

(ex

clud

ing

Haw

aii a

nd A

lask

a)H

ong

Kong

or

Mac

au

89.0

79.7

76.7

83.1

84.1

87.0

89.2

82.3

80.7

62.4

60.1

81.8

54.8

60.7

57.9

65.6

80.7

73.1

67.8

68.1

79.3

74.3

76.4

66.9

61.0

66.6

50.8

52.8

77.0

75.0

77.2

93.7

85.3

76.0

65.8

16.9

8.6

7.0

8.9

14.2

9.6

11.5

12.6

8.9

10.1

3.0

12.1

13.1

22.8

22.3

10.3

31.2

25.4

27.0

23.5

1.7

18.2

21.0

25.4

16.3

22.6

15.6

22.7

30.7

14.8

27.2

24.6

17.9

18.8

9.9

16.2

21.9

2.4

2.4

-

0.4

-

1.7

3.0

9.4

2.5

6.9

3.0

4.0

5.4

0.8

5.7

1.7

4.5

-

2.9

9.5

3.6

-

-

0.4

1.7

4.3

11.8

8.2

11.4

7.0

12.1

6.9

12.2

7.8

5.5

3.5

10.4

15.6

12.5

5.3

7.1

6.1

8.0

80.9

90.4

90.5

89.1

84.6

88.6

79.4

74.2

74.6％

18.4

1.7

16.4

6.8

9.4

16.6

7.1

-

-

-

-

1.3

2.1

8.4

3.1

1.2

-

-

0.9

-

-

-

-

1.4

0.7

4.4

4.5

4.9

4.0

7.0

0.7

6.1

4.5

6.5

6.4

3.9

10.6

2.5

8.8

4.9

3.4

2.9

7.8

4.4

-

-

19.1

3.9

4.6

5.8

1.4

4.5

Sou

thea

st A

sia



●Degree of satisfaction with sports / hands-on activities at travel destinations was ("was

good / total") 88%.



of satisfaction with sports / hands-on activities reached the 88% mark.

▽A breakdown by last travel destination and first destination shows that "USA west," "USA east," "Hawaii (other

than Oahu)," "Hawaii (Oahu)," and "Spain" elicited a high degree of satisfaction. In contrast, low degrees of

satisfaction were indicated in regard to "Beijing" and "other China (exc. Hong Kong / Macau)."

■Degree of satisfaction with sports / hands-on activities: by last travel destination, first destination (Total/Single answer)

1. Satisfaction with Travel Destinations3) Sports / Hands-on Activities




it wasn't good


was good /Total

●Legend

2012 survey total (n=1844) 87.5

2011 survey total (n=1810) 87.6

UK (n=36) 82.1

France (n=50) 88.7

Germany (n=21) 95.4

Spain (n=30) 92.3

Italy (n=25) 85.3



Turkey (n=15) 94.7





Canada orAlaska

Canada (n=20) 82.8




Guam (n=199) 88.6

Saipan (n=52) 83.7



Beijing (n=30) 63.4



Macau (n=15) 68.4

Taiwan (n=71) 83.5

Korea (n=171) 80.5


Phuket (n=16) 100.0



Bali (n=43) 83.2



Vietnam (n=24) 81.9











Euro

peM

iddl

e E

ast

or

Afr

ica

USA

(exc

ludi

ng

Haw

aii an

d A

lask

a)O

cean

iaG

uam

or

Sai

pan

Haw

aii

Chin

a (e

xclu

ding

Hong

Kong

and

Mac

au)

Hong

Kong

or

Mac

au

55.1

72.2

78.6

83.8

94.0

72.7

77.5

78.1

82.1

67.5

60.5

79.7

42.2

29.3

58.0

62.0

58.9

58.2

60.3

59.0

89.5

73.0

71.7

66.3

62.0

57.3

51.7

76.6

66.8

81.9

75.7

73.5

59.7

18.2

15.9

14.7

24.1

8.0

11.4

17.1

39.6

23.5

14.1

9.9

-

10.1

17.6

14.2

10.3

21.1

23.2

12.4

33.3

34.1

17.7

19.1

9.5

25.4

20.3

26.0

10.5

21.1

17.8

16.9

19.0

24.4

30.2

16.9

21.8

11.9

15.7

16.8

22.3

3.7

4.0

-

-

-

2.3

2.6

-

5.4

18.6

8.7

11.1

3.8

6.0

11.6

6.8

-

5.1

-

4.0

6.0

-

-

0.9

2.1

7.3

8.8

19.1

18.1

15.7

7.7

27.8

10.5

7.9

8.2

5.5

16.8

14.2

12.1

11.4

7.5

10.7

68.9％

69.4

66.2

74.0

72.1

68.2

77.4

88.6

77.1

18.6

23.3

8.0

-

2.4

-

3.4

2.3

-

-

-

-

0.9

-

-

1.2

3.4

7.5

8.2

6.2

-

5.3

7.9

5.3

7.7

6.5

11.5

2.6

6.5

4.9

17.2

5.5

7.2

4.3

14.7

15.6

7.9

8.7

8.4

3.4

4.6

-

6.0

7.8

Sou

theas

t A

sia



■Degree of satisfaction with meals: by last travel destination, first destination (Total/Single answer)

●The degree of satisfaction with meals at travel destinations was ("was good / total") 81%.



of satisfaction with meals reached the 81% mark.

▽A breakdown by last travel destination and first destination shows that "Thai beaches (other than Phuket)" "Korea"

"Hong Kong" and "Hawaii (other than Oahu)" yielded high levels of satisfaction. In contrast, low degrees of

satisfaction were elicited by "other China (exc. Hong Kong / Macau)" and "Turkey".

1. Satisfaction with Travel Destinations4) Meals




it wasn't good


was good /Total

●Legend

2012 survey total (n=4935) 80.7

2011 survey total (n=4966) 79.5

UK (n=108) 68.8

France (n=199) 73.4

Germany (n=96) 85.5

Spain (n=84) 72.6

Italy (n=156) 72.3



Turkey (n=57) 66.0



USA west (n=179) 83.9


Canada orAlaska

Canada (n=54) 79.8




Guam (n=276) 80.5

Saipan (n=60) 77.4



Beijing (n=97) 74.3



Macau (n=38) 77.7

Taiwan (n=354) 85.5

Korea (n=867) 87.9


Phuket (n=21) 100.0



Bali (n=74) 83.6




Vietnam (n=75) 79.1












Oce

ania

Gua

m o

rSai

pan

Haw

aii

Chi

na (ex

clud

ing

Hon

g Kong

and

Mac

au)

Eur

ope

Mid

dle

Eas

tor

Afr

ica

USA

(ex

clud

ing

Haw

aii a

nd A

lask

a)H

ong

Kong

or

Mac

au

41.6

36.5

40.8

61.8

50.0

53.5

45.3

67.3

64.8

57.1

53.4

52.1

41.6

36.3

44.6

72.8

56.6

71.4

72.5

58.1

75.3

80.6

69.0

49.3

55.5

50.5

37.2

53.3

24.0

35.4

57.0

61.5

51.9

59.9

63.7

23.0

31.2

14.8

17.3

12.9

22.2

32.4

24.4

32.3

36.5

22.1

24.4

26.3

27.1

17.6

21.8

23.5

24.1

32.9

26.6

38.0

19.3

14.2

21.2

14.1

15.3

22.0

24.7

16.9

15.6

34.2

28.0

34.5

30.5

25.8

45.8

38.5

26.5

12.4

23.8

23.4

18.8

7.1

7.6

5.7

10.9

11.7

13.6

9.0

3.7

5.5

17.8

3.9

10.8

10.1

17.2

4.3

10.2

2.9

3.3

4.7

2.2

5.9

16.4

3.1

23.1

9.9

7.7

11.2

10.1

5.9

5.9

20.4

14.0

4.8

21.0

15.6

18.9

8.7

12.0

11.7

8.8

12.6

-

10.7

14.3

9.0

16.0

7.1

16.3

15.0

14.3

10.9

11.6

59.2％

56.5

37.5

58.6

58.3

55.3

59.4

46.6

50.1

21.5

27.2

7.3

-

5.8

19.7

4.8

5.5

20.9

11.7

8.7

19.2

14.6

5.1

2.5

-

11.2

9.6

21.7

17.8

16.5

-

10.1

13.0

11.3

7.4

11.0

10.2

22.2

11.6

20.8

12.2

12.9

5.8

9.6

20.3

6.3

8.8

Sou

thea

st A

sia



●The degree of satisfaction with shopping at travel destinations was ("was good / total")

82%.


given by 62%, "I went without expectations but found it was good upon going" was given by 19%, and the degree of

satisfaction with shopping was 82%.

▽A breakdown by last travel destination and first destination shows that "Hawaii (Oahu)," and "USA west" had "was

good/total" figures that reached 90%. In contrast, a low degree of satisfaction was elicited by "Shanghai" and

"Beijing".

■Degree of satisfaction with shopping: by last travel destination, first destination (Total/Single answer)

1. Satisfaction with Travel Destinations5) Shopping




it wasn't good


was good /Total

●Legend

2012 survey total (n=4503) 81.8

2011 survey total (n=4515) 79.2

UK (n=101) 84.5

France (n=179) 82.0

Germany (n=89) 86.5

Spain (n=80) 83.6

Italy (n=142) 83.6



Turkey (n=54) 85.9



USA west (n=172) 90.7


Canada orAlaska

Canada (n=52) 73.1




Guam (n=270) 82.1

Saipan (n=55) 68.8



Beijing (n=79) 52.7



Macau (n=28) 78.6

Taiwan (n=304) 83.6

Korea (n=830) 86.8


Phuket (n=17) 91.9



Bali (n=65) 80.2




Vietnam (n=64) 74.1












Eur

ope

Mid

dle

Eas

tor

Afr

ica

USA

(ex

clud

ing

Haw

aii a

nd A

lask

a)H

ong

Kong

or

Mac

auO

cean

iaG

uam

or

Sai

pan

Haw

aii

Chi

na (ex

clud

ing

Hon

g Kong

and

Mac

au)

52.6

44.2

53.7

72.7

32.4

49.3

47.7

79.5

74.0

61.9

44.5

26.9

34.3

24.7

29.0

64.8

58.0

65.9

72.1

58.9

58.6

60.9

74.3

57.2

42.3

52.4

45.2

49.1

18.2

37.7

54.6

57.9

62.0

64.0

61.6

21.0

20.9

11.8

23.6

14.8

22.8

27.1

33.3

28.4

34.1

18.0

51.1

23.8

26.0

11.6

10.2

20.2

24.2

26.1

17.8

28.1

24.6

16.0

20.6

17.8

14.7

21.1

33.3

26.2

13.1

23.0

49.2

27.1

27.4

25.1

42.9

41.6

21.4

27.9

21.7

19.4

17.9

6.6

8.3

3.0

7.4

9.0

4.2

8.6

5.9

3.3

20.5

23.4

22.6

23.8

21.1

4.6

2.0

4.8

3.3

15.5

-

5.5

3.1

11.8

14.4

11.3

25.8

8.5

9.2

4.4

5.2

7.1

7.1

9.9

14.7

10.7

25.3

23.5

25.3

14.6

19.4

11.5

9.9

4.5

8.1

7.1

16.7

8.7

13.1

13.1

12.3

9.7

11.1

9.5

13.4

58.4

57.9

68.9

60.0

69.0

70.2

63.5

58.3

62.4％

17.5

19.4

8.5

4.7

2.6

19.4

7.5

1.4

2.6

22.7

2.6

3.4

4.4

2.1

14.9

8.9

12.0

10.1

5.6

12.5

11.7

15.9

11.1

13.8

4.7

9.7

7.9

18.3

6.9

6.3

8.1

-

14.5

13.4

9.9

23.7

Sou

thea

st A

sia



●The degree of satisfaction with relaxation / beauty treatments and massages at travel

destinations was ("was good / total") 85%.



of satisfaction with relaxation / beauty treatments and massages was 85%.

▽A breakdown by last travel destination and first destination shows that "Bangkok or other Thai cities," "other

places in Europe," "Singapore," "Australia" and "Hong Kong" had "was good/total" figures that reached 90%. In

contrast, a low degree of satisfaction was elicited by "Saipan."

■Degree of satisfaction with relaxation / beauty treatments and massages: by last travel destination, first destination (Total/Single answer)

1. Satisfaction with Travel Destinations6) Relaxation / Beauty Treatments and Massages




it wasn't good


was good /Total

●Legend

2012 survey total (n=2004) 84.8

2011 survey total (n=1961) 84.0

UK (n=32) 77.3

France (n=34) 85.9

Germany (n=15) 88.1

Spain (n=23) 81.9

Italy (n=22) 77.0



Turkey (n=11) 63.2




Canada orAlaska

Canada (n=12) 65.4




Guam (n=101) 83.0

Saipan (n=36) 74.7



Beijing (n=36) 78.7



Macau (n=16) 85.5

Taiwan (n=190) 85.5

Korea (n=439) 80.3


Phuket (n=15) 94.4



Bali (n=59) 85.0



Vietnam (n=41) 83.5












Ocean

iaEuro

peH

ong

Kong

or

Mac

auM

iddl

e E

ast

or

Afr

ica

USA

(exc

ludi

ng

Haw

aii an

dA

lask

a)

Haw

aii

Guam

or

Sai

pan

Chin

a (e

xclu

ding

Hong

Kong

and

Mac

au)

46.2

61.7

62.3

76.0

53.3

48.3

76.1

63.7

64.2

50.3

67.6

45.5

33.5

53.4

64.7

62.4

64.0

63.2

71.3

90.2

66.2

76.1

67.1

60.1

49.1

61.4

46.3

55.0

61.6

68.3

66.2

69.5

60.1

20.1

23.9

15.7

36.0

4.7

23.7

17.0

18.6

23.9

7.9

12.1

28.0

12.2

24.9

18.8

24.4

19.8

39.1

45.2

28.2

25.8

23.1

21.5

17.1

20.7

4.2

30.4

18.4

18.0

27.0

32.6

22.1

46.1

22.1

29.3

15.8

17.1

19.7

22.3

3.4

4.4

7.4

-

5.7

-

14.2

3.1

12.8

2.9

2.7

7.1

5.9

5.6

-

4.0

2.8

-

-

1.0

5.7

6.6

3.8

-

-

-

4.1

2.2

4.0

36.8

12.5

9.8

14.1

12.5

3.9

14.5

10.5

16.9

14.0

7.2

3.8

9.1

15.8

8.5

13.6

70.6

91.0

72.3

45.9

74.6

70.2

53.4

63.9

64.2％

3.3

13.5

20.6

3.4

9.6

1.4

1.5

2.3

4.9

2.4

3.0

-

6.6

6.6

8.0

-

3.4

5.6

10.0

4.7

12.6

29.7

5.7

5.3

-

11.6

11.7

14.1

14.7

16.4

19.7

10.9

13.7

9.4

9.4

9.9

4.1

8.7

22.9

10.7

13.9

12.7

Sou

theas

t A

sia



●The degree of satisfaction with local hospitality at travel destinations was ("was good /

total") 82%.



of satisfaction with local hospitality was 82%.

▽A breakdown by last travel destination and first destination shows that "Germany," "South Pacific islands or other

islands" "New Zealand or other Oceania," "Thai beaches (other than Phuket)," and "Hawaii (Oahu)" had "was

good/total" figures in excess of 90%. In contrast, low degrees of satisfaction were elicited by "Beijing," and

"Shanghai."

■Degree of satisfaction with local hospitality: by last travel destination, first destination (Total/Single answer)

1. Satisfaction with Travel Destinations7) Local Hospitality




it wasn't good


was good /Total

●Legend

2012 survey total (n=5076) 81.6

2011 survey total (n=5094) 82.6

UK (n=116) 81.2

France (n=206) 72.0

Germany (n=98) 94.5

Spain (n=89) 74.1

Italy (n=158) 79.7



Turkey (n=60) 84.0


USA east (n=101) 75.0

USA west (n=186) 87.2


Canada orAlaska

Canada (n=57) 87.5




Guam (n=281) 83.5

Saipan (n=61) 79.3






Macau (n=39) 72.0

Taiwan (n=358) 89.2

Korea (n=878) 78.9


Phuket (n=21) 96.1



Bali (n=74) 86.1




Vietnam (n=78) 67.0












Euro

peM

iddl

e E

ast

or

Afr

ica

USA

(exc

ludi

ng

Haw

aii an

d A

lask

a)H

ong

Kong

or

Mac

auO

cean

iaG

uam

or

Sai

pan

Haw

aii

Chin

a (e

xclu

ding

Hong

Kong

and

Mac

au)

46.6

46.9

34.5

61.1

44.7

62.8

49.0

71.9

65.0

56.7

50.7

69.9

22.0

18.8

37.7

47.2

57.3

61.6

47.9

59.1

62.2

68.7

61.0

63.4

46.8

49.4

38.4

41.2

21.1

34.6

56.6

66.6

51.7

60.3

47.7

32.4

30.1

25.6

38.6

29.2

27.0

28.5

37.4

20.4

40.5

26.0

43.9

24.7

36.7

16.8

25.1

26.7

28.6

23.2

39.8

42.8

26.3

34.0

14.7

27.6

31.0

28.4

33.9

21.9

27.3

22.7

36.6

31.1

37.6

25.8

55.5

44.0

31.6

24.6

30.0

25.8

30.8

10.8

11.1

15.5

4.0

12.4

8.1

7.9

9.4

12.3

1.7

25.1

28.1

25.4

13.8

7.7

4.7

13.3

8.4

6.2

3.7

13.5

11.6

16.6

17.1

18.0

6.4

1.7

10.4

7.4

13.2

7.1

8.4

13.1

10.3

10.7

5.0

20.4

6.1

7.8

4.1

5.5

10.2

6.0

12.4

6.3

3.3

7.1

7.9

6.5

8.2

52.4％

50.2

51.1

46.4

63.5

35.5

50.5

61.8

55.9

29.2

31.0

-

5.6

16.1

11.0

1.8

7.7

28.8

13.5

6.9

2.1

9.9

5.0

7.7

-

5.2

4.4

10.4

16.4

16.5

1.7

6.3

4.3

4.6

5.9

11.6

3.9

12.6

7.8

11.9

7.6

6.3

3.1

3.6

7.2

9.3

5.5

3.9

7.9

Sou

theas

t A

sia



■Degree of satisfaction with safety / hygiene: by last travel destination, first destination (Total/Single answer)

●The degree of satisfaction with safety / hygiene at travel destinations ("was good / total")

81%.



of satisfaction with safety / hygiene was 81%.

▽A breakdown by last travel destination and the first destination shows that "Germany," "New Zealand or other

Oceania," "South Pacific islands or other islands," "Australia," and "Singapore" yielded high levels of satisfaction.

In contrast, low degrees of satisfaction were elicited by "Philippines," and "Vietnam."

1. Satisfaction with Travel Destinations8) Safety / Hygiene




it wasn't good


was good /Total

●Legend

2012 survey total (n=5076) 81.3

2011 survey total (n=5094) 83.0

UK (n=116) 87.8

France (n=206) 67.0

Germany (n=98) 96.5

Spain (n=89) 83.5

Italy (n=158) 70.0



Turkey (n=60) 81.1


USA east (n=101) 80.4

USA west (n=186) 86.2


Canada orAlaska

Canada (n=57) 91.4




Guam (n=281) 87.4

Saipan (n=61) 85.2






Macau (n=39) 85.0

Taiwan (n=358) 86.4

Korea (n=878) 77.7


Phuket (n=21) 89.1



Bali (n=74) 72.8




Vietnam (n=78) 59.3












Oce

ania

Gua

m o

rSai

pan

Haw

aii

Chi

na (ex

clud

ing

Hon

g Kong

and

Mac

au)

Eur

ope

Mid

dle

Eas

tor

Afr

ica

USA

(ex

clud

ing

Haw

aii a

nd A

lask

a)H

ong

Kong

or

Mac

au

41.6

42.6

41.0

59.0

47.3

74.3

31.9

74.7

66.4

58.8

59.9

71.5

19.4

19.3

28.4

49.5

65.8

58.7

47.5

79.1

40.4

58.9

54.8

41.4

41.3

53.9

23.0

28.8

12.6

25.4

72.4

85.5

51.0

60.9

46.9

31.9

25.8

23.6

49.8

38.3

30.1

27.3

39.5

24.5

39.4

27.1

39.6

17.1

37.8

17.1

22.5

28.6

25.3

23.3

41.5

47.1

32.7

34.4

19.1

27.7

30.2

14.4

48.7

24.2

29.2

31.4

38.5

28.1

36.4

30.6

65.4

37.4

21.4

10.1

30.8

24.6

31.4

11.5

11.3

11.6

6.0

13.5

3.8

5.2

6.5

-

29.3

25.2

28.8

9.2

7.1

8.1

13.4

10.9

12.5

18.3

8.4

28.3

30.3

22.0

32.4

3.6

-

10.8

9.1

13.6

7.3

8.3

9.9

8.4

10.1

6.9

7.9

5.6

8.9

3.5

3.5

9.0

9.5

12.4

-

4.9

7.4

5.3

8.2

64.8

59.8

31.7

33.7

68.5

43.4

62.1

51.2

52.0％

28.0

29.3

3.0

1.0

2.6

14.0

9.6

2.8

23.2

4.3

5.9

12.4

28.6

16.3

0.6

5.0

22.2

4.3

5.4

-

2.6

8.9

7.5

2.9

1.9

5.7

7.2

10.8

7.2

13.7

4.3

7.2

8.0

7.6

7.1

5.3

7.3

6.1

10.4

4.9

7.3

5.2

Sou

thea

st A

sia



●The degree of satisfaction with nightlife at travel destinations was ("was good / total")

86%.



of satisfaction with nightlife was 86%.

▽A breakdown by last travel destination and the first destination shows that "other places in Europe," "USA west,"

"Australia," "Germany," and "Hawaii (Oahu)" yielded high levels of satisfaction. In contrast, low degrees of

satisfaction were elicited by "other China (exc. Hong Kong / Macau)," and "other places in Asia."

■Degree of satisfaction with nightlife: by last travel destination, first destination (Total/Single answer)

1. Satisfaction with Travel Destinations9) Nightlife




it wasn't good


was good /Total

●Legend

2012 survey total (n=2892) 85.9

2011 survey total (n=2810) 85.3

UK (n=61) 89.4

France (n=111) 82.2

Germany (n=50) 91.3

Spain (n=52) 86.3

Italy (n=72) 77.1



Turkey (n=24) 77.4



USA west (n=112) 92.7

Canada orAlaska

Canada (n=31) 87.1




Guam (n=155) 87.5

Saipan (n=42) 74.2



Beijing (n=50) 72.4



Macau (n=30) 87.3

Taiwan (n=250) 88.9

Korea (n=494) 85.9


Phuket (n=14) 100.0



Bali (n=40) 77.5



Vietnam (n=37) 78.2












Euro

peM

iddl

e E

ast

or

Afr

ica 42.1

38.8

60.2

78.9

50.2

68.2

78.3

60.5

63.3

45.1

57.3

33.3

27.3

49.5

57.4

77.6

64.5

58.9

66.5

81.0

80.5

70.9

51.1

55.0

53.3

41.8

19.9

29.8

61.7

75.8

62.5

65.8

57.0

27.1

26.1

21.2

25.3

24.0

18.3

35.8

35.2

35.1

27.8

13.8

36.9

14.7

12.9

17.8

24.2

29.2

31.7

41.5

45.1

17.1

30.1

9.7

24.4

27.0

24.1

19.0

16.0

19.5

26.4

22.3

35.1

36.4

74.6

31.9

30.8

4.8

24.0

21.6

27.5

6.3

6.9

4.4

4.7

2.4

9.6

3.7

3.4

12.6

6.0

13.1

17.6

20.2

7.4

-

3.9

7.2

6.2

3.4

11.6

7.4

13.1

5.6

35.6

1.4

9.9

5.7

7.5

13.1

5.0

9.9

13.2

5.1

12.7

7.2

6.9

3.2

-

10.9

15.2

8.7

-

6.1

9.5

6.8

8.0

57.0

70.8

53.1

61.0

71.5

61.0

63.3

58.2

61.0％

19.8

24.9

4.6

-

10.2

4.3

7.0

2.0

-

0.5

4.4

21.1

7.8

-

1.0

9.4

13.1

-

8.8

12.9

6.2

8.7

4.8

7.8

7.9

8.3

9.6

15.1

5.0

7.7

6.8

13.5

6.8

14.7

5.3

1.4

2.6

9.3

9.1

12.1

USA

(exc

ludi

ng

Haw

aii

and

Ala

ska)

Haw

aii

Guam

or

Sai

pan

Chin

a (e

xclu

ding

Hong

Kong

and

Mac

au)

Hong

Kong

or

Mac

auSou

theas

t A

sia

Ocean

ia



■Opinions and action after travel (Total/Multiple answer)

●The top response for opinions and action after travel was "I became more of that

country/area" (57%). The intention to re-visit was 74%.

▽The top response for opinions and action after travel was "I became more of that country/area" (57%). This was

followed by "I'd like to go to a different area in that country/area" (47%) and "I recommended (would like to

recommend) to others that country/area" (47%). The intention to re-visit/total was 74%.

▽A breakdown by last travel destination and the first destination shows that the intention to re-visit/total exceeded

80% for "Italy," "Australia," "Hawaii (Oahu)," "France," "Malaysia," and "USA west."

82

2. Opinions and Action after Travel

Sample

I became

more fond of

that

country/area

I'd like to go to

a different

area in that

country/area

I

recommended

(would like to

recommend)

to others that

country/area

I'd like to stay

longer in that

country/area

I'd like to try

going to that

country/area

in a different

season/period

I'd like to try

traveling more

deeply in the

same area

I collected

(would like to

collect)

information

about that

country/area

I'd like to try

more

luxurious

travel in that

country/area

I made (would

like to make)

an album with

printed out

images

I wrote (would

like to write)

on a blog or

SNS

I made (would

like to make)

an album or

movies on a

PC or the web

None of the

above

Intention to

revisit/total

2012 survey total 5076 57.0 46.7 46.5 42.5 36.7 26.0 20.9 17.2 13.6 10.9 7.2 9.4 74.0

Male 2523 56.6 43.6 45.2 42.5 34.2 24.0 18.5 16.0 11.9 8.8 6.5 9.9 71.5

Female 2554 57.5 49.8 47.9 42.6 39.1 27.9 23.2 18.4 15.4 13.0 7.8 8.9 76.4

Male 18-29 yrs 345 63.0 37 .8 42.6 36 .5 27 .4 22.2 14 .8 20.1 12.4 13.3 9.8 10.8 60 .5

Male 30-39 yrs 502 60.0 41 .2 46.4 39.4 32.5 24.2 19.6 20.1 11.3 10.8 8.7 9.5 66 .0

Male 40-49 yrs 594 58.6 42.4 47.2 48.0 30 .6 26.1 19.7 17.4 8 .6 9.4 6.4 8.5 73.4

Male 50 yrs or older 1081 51 .9 47.3 44.3 42.8 39.2 23.4 18.6 11 .9 13.7 6.2 4.6 10.7 76.6

Female 18-29 yrs 656 66.4 50.3 52.8 40.2 37.8 27.7 23.5 26.0 18.1 19.5 12.1 7.6 74.3

Female 30-39 yrs 558 61.0 48.6 49.9 42.2 34.9 30.0 24.2 20.4 18.8 15.0 10.0 8.5 74.4

Female 40-49 yrs 413 57.3 46.6 49.8 50.3 39.8 30.3 24.6 18.4 12.1 13.6 5.3 8.2 77.1

Female 50 yrs or older 927 49 .1 51.7 42.2 41.0 42.2 25.8 21.8 11 .9 13.0 6.9 4.6 10.5 78.8

UK 116 61.9 47.1 37 .3 55.9 46.9 28.4 19.0 16.5 17.3 17.3 8.8 5.1 76.1

France 206 61.5 61.8 47.6 49.3 54.1 35.4 27.1 28.0 16.0 14.5 7.9 3 .1 83.3

Germany 98 75.4 53.8 56.1 54.0 56.9 29.9 25.6 16.5 22.2 15.7 12.2 3 .3 78.8

Spain 89 68.2 46.3 45.4 40.3 45.8 33.6 21.3 12.4 16.6 13.8 12.7 11.8 67 .2

Italy 158 62.9 62.7 52.1 47.2 46.9 35.1 23.5 22.1 18.9 14.1 14.6 7.6 84.3

Other nations in west Europe 118 75.7 49.1 52.3 47.1 49.4 36.8 20.4 13.1 15.4 9.3 5.0 4 .4 77.0

Other places in Europe 147 69.3 49.5 61.4 39.1 51.0 32.5 27.5 12 .0 22.2 18.7 14.3 6.8 73.4

Turkey 60 70.4 45.0 70.1 48.0 31.9 26.0 22.4 12.9 21.5 11.7 6.5 2 .9 70.0

Other Middle East or Africa 46 59.3 27 .0 57.7 22 .3 27 .1 21.9 29.0 10 .5 23.0 10.0 5.8 6.1 54 .3

USA east 101 55.7 44.2 42.3 42.9 43.1 22.7 20.3 10 .0 17.2 12.8 8.6 10.3 72.6

USA west 186 62.9 54.1 46.6 60.6 40.2 37.3 25.9 29.3 13.8 11.9 9.2 6.5 80.4

USA south 27 65.0 33.2 59.7 41.5 36.5 32.6 17.4 8.6 14.9 17.2 ― 8.6 69.3

Canada 57 66.9 34 .5 57.2 47.0 41.0 19 .2 14 .1 13.3 27.8 6.2 11.1 6.4 68 .4

Central/SouthAmericaorCaribbean 50 63.9 46.3 60.5 49.3 22 .5 24.6 29.2 11 .5 38.6 24.5 23.6 10.3 66 .0

Hawaii (Oahu) 431 67.1 48.7 56.0 73.6 34.0 32.8 23.9 25.0 15.7 10.5 5.8 5.4 83.6

Hawaii (other than Oahu) 89 65.1 42.6 49.3 54.7 28 .5 34.7 22.4 20.8 16.5 12.2 11.8 7.9 75.4

Guam 281 45 .8 25 .3 33 .3 36 .4 21 .1 10 .9 10 .7 18.8 15.8 9.3 3.9 14.7 61 .4

Saipan 61 47 .3 13 .2 33 .5 26 .9 19 .1 15 .9 6 .0 6 .1 14.3 4 .1 3.4 18.0 51 .5

South Pacific islands or other islands 55 79.4 43.2 73.8 55.0 37.5 28.6 13 .7 18.3 18.6 11.6 8.3 ― 77.7

Shanghai 130 25 .7 36 .3 14 .3 16 .0 25 .3 19 .6 10 .5 11 .6 9.6 8.0 5.2 23.7 62 .1

Beijing 102 21 .2 50.4 18 .4 11 .3 22 .5 14 .2 7 .2 9 .9 8 .4 4 .9 3.1 23.4 61 .3

Other China (exc. Hong Kong / Macau) 106 33 .0 51.2 25 .4 21 .3 35.5 14 .5 12 .6 6 .0 10.9 10.9 3.5 17.9 66 .6

Hong Kong 160 44 .7 36 .0 38 .8 31 .0 30 .1 26.6 19.8 19.4 7 .7 5 .6 8.8 16.2 66 .2

Macau 39 39 .8 25 .0 41.8 38.5 25 .9 19 .8 26.9 20.6 8 .1 9.8 2 .1 11.1 69.8

Taiwan 358 67.3 52.9 55.6 36 .8 40.3 24.6 21.9 16.5 10.6 9.6 6.5 8.9 74.3

Korea 878 50 .2 50.1 44.2 29 .2 40.9 25.6 25.6 14.6 7 .3 8.7 4.0 9.4 74.9

Singapore 111 51 .1 23 .0 49.9 36 .6 18 .8 18 .2 17.4 24.0 13.9 9.2 4.9 12.8 63 .0

Phuket 21 67.5 34.5 69.4 55.0 39.3 20.9 4.5 8.8 15.0 8.1 12.6 10.7 71.8

Thai beaches (other than Phuket) 34 66.2 29 .5 54.6 58.3 31 .5 17 .6 9 .3 7 .4 6 .4 16.9 1 .7 7.0 78.2

Bangkok or other Thai cities 169 61.0 53.2 45.2 56.8 35.9 27.3 24.5 23.9 8.8 9.1 5.5 7.6 77.6

Bali 74 60.7 45.0 45.0 39.9 26 .7 20 .1 16.8 28.4 13.6 14.5 10.0 7.8 74.9

Indonesian cities 10 58.7 39.6 72.6 50.0 11.6 28.1 ― 7.9 ― 5.5 ― 5.5 70.1

Malaysia 64 61.7 51.7 46.8 56.9 19 .1 25.9 18.0 14.3 13.0 19.8 11.4 8.4 83.1

Philippines 74 39 .6 41 .0 24 .9 43.3 17 .1 21.8 18.8 15.5 15.7 10.2 8.2 16.4 72.3

Vietnam 78 55.6 48.0 53.6 38.5 26 .6 21 .0 20.9 14.3 11.3 4 .7 11.7 11.1 75.1

Cambodia 43 64.0 35 .3 70.3 43.9 33.4 29.2 23.7 10 .4 22.2 16.0 13.9 5.3 72.6

Other places in Asia 81 49 .0 54.9 41 .4 40.0 35.3 22.9 21.6 2 .8 12.7 12.9 9.7 9.0 77.8

Australia 116 62.9 63.3 47.0 49.3 39.9 16 .3 12 .9 19.4 14.2 13.8 7.5 5.7 84.1

New Zealand or other Oceania 38 73.7 51.4 59.5 53.6 47.8 30.8 17.2 10 .1 17.5 8.6 4.1 6.5 77.1

I went with expectation and found those expectations met 3852 64.4 49.4 53.1 48.5 39.7 29.2 23.4 18.8 15.1 12.2 7.9 5.0 77.8

I went without expectations but found it was good upon going 814 45 .5 44.4 35 .6 31 .2 32.1 20 .6 15 .4 12.5 10.6 8.0 6.2 13.7 70.8

I went without expectations and found that it wasn't good 100 7 .2 16 .5 5 .0 5 .5 9 .5 5 .5 8 .1 6 .3 3 .4 4 .4 0 .8 59.0 26 .8

I went with expectations but ended up disappointed 309 11 .2 29 .5 7 .2 9 .8 19 .4 7 .2 9 .0 12.8 6 .9 4 .9 2.3 37.2 50 .3



† "Intention to revisit/total" refers to the total for "I'd like to stay longer in that country/area," "I'd like to try more luxurious travel in that country/area," "I'd like to try going to that country/area

in a different season/period," "I'd like to go to a different area in that country/area," and "I'd like to try traveling more deeply in the same area"

† Those who visited multiple countries/areas on the last trip in 2011 were asked for their opinions and actions after travel only in reference to the first country/area visited

Sex & age

Sex

By last travel

destination, first

destination

Degree of over

satisfaction by last

travel destination,

first destination

0

20

40

60

2012 survey total

（％）

83

Part 3

Future Overseas Travel

Part 3 Future Overseas Travel


1. Countries / Areas Wish to Travel to Overseas in Future (1)

●The top four overseas countries / areas respondents wished to travel to in the future

were "Italy," "Australia," and "France."

▽Given the most as the overseas country/area most desired for future travel was "Italy" (37%). This was followed

by "Australia"(35%) and "France" (34%).

■Countries/Areas wish to travel to overseas in future

(Those who intend on traveling in the future: Excluding "don't know"/Up to ten multiple answers)

2012

survey

total

(†1)

2011

survey

total

(†2)

2010

survey

total

(†3)

(n=4863) (n=4879) (n=5152)

UK 28.1 26.5 27.8

France 34.1 31.7 33.2

Germany 27.5 24.1 24.9

Spain 28.6 29.5 29.2

Italy 37.1 37.7 37.2

Other nations in west Europe 17.8 16.4 18.5

Other places in Europe 24.4 27.1 30.2

Turkey 18.8 14.8 14.7

Other Middle East or Africa 28.0 28.8 35.1

USA east 26.5 24.2 25.8

USA west 23.6 22.4 23.1

USA south 8.3 7.6 8.2

Canada 20.7 20.4 23.3

Alaska 4.4 4.6 4.9

Central/South America or Caribbean 16.7 16.5 18.5

Hawaii (Oahu) 27.2 25.9 25.7

Hawaii (other than Oahu) 22.9 21.5 22.5

Guam 15.3 13.7 14.6

Saipan 7.0 6.5 7.1

South Pacific islands or other islands 28.1 27.2 31.3

Shanghai 6.4 5.5 9.0

Beijing 3.7 4.0 6.2

Other China (exc. Hong Kong / Macau) 5.7 5.5 7.3

Hong Kong 11.9 10.7 12.0

Macau 5.8 4.3 5.1

Taiwan 20.0 17.2 16.9

Korea 21.4 22.4 21.2

Singapore 12.7 9.5 8.0

Phuket 6.0 5.2 6.2

Thai beaches (other than Phuket) 4.1 3.6 3.8

Bangkok or other Thai cities 8.3 8.7 8.1

Bali 12.7 11.7 13.2

Indonesian beaches (other than Bali) 1.3 1.2 1.4

Indonesian cities 1.6 1.2 1.1

Malaysia 5.6 5.0 4.8

Philippines 6.5 5.4 5.9

Vietnam 11.8 11.5 12.0

Cambodia 5.1 4.6 6.2

Other places in Asia 9.5 9.0 10.1

Australia 34.6 30.5 33.2

New Zealand or other Oceania 22.6 18.2 24.9

Europe/total 74.3 73.5 76.7

Middle East or Africa/total 38.5 36.1 41.4

USA (exc. Hawaii and Alaska)/total 38.0 35.7 37.3

Canada or Alaska/total 22.9 22.9 25.6

Hawaii/total 38.0 35.8 36.6

Guam or Saipan/total 17.0 15.6 16.8

China (ex. Hong Kong / Macau)/total 12.1 11.5 17.4

Hong Kong or Macau/total 14.1 12.5 14.1

Southeast Asia/total 43.8 40.7 42.0

Oceania/total 43.3 38.7 44.0

Long distance/total 88.7 88.4 90.6

Medium distance/total 81.0 78.5 82.2

Short distance/total 53.8 51.6 54.0

（†1）In the 2012 survey, tabulations were done excluding "don't know" (187 samples) from the 5,050 samples of respondents indicating intention to travel in the future .



Oceania

Guam or

Saipan

China (excluding

Hong Kong and

Macau)

Hong Kong or

Macau

Southeast Asia

Rate of intention

Europe

Hawaii

Middle East

or Africa

USA (excluding

Hawaii and

Alaska)

Canada or

Alaska

0 10 20 30 40

Rate of intention

2012 survey total

Rate of intention

2011 survey total

Rate of intention

2010 survey total

（％）



▽A breakdown by sex shows that a higher percentage of females than males indicated an intention to visit Europe

81% to 68%, a 13 point difference.

▽A breakdown by sex shows that, compared to other groups, higher percentages of "females 18-29 yrs" and

"females 30-39 yrs" gave "Europe," while higher percentages of "females 30-49 yrs" gave "Hawaii" as

countries/areas they wish to travel to in the future.

■Countries / Areas Wish to Travel to Overseas in Future: by demographic

(Those who intend on traveling in the future: Excluding "don't know"/Up to ten multiple answers)

1. Countries / Areas Wish to Travel to Overseas in Future (2)

（％）

Sample


Othernations in

westEurope


MiddleEast

or AfricaTurkey



Alaska)


AlaskaCanada Alaska

2012 survey total 4863 74.3 28.1 34.1 27.5 28.6 37.1 17.8 24.4 38.5 18.8 28.0 38.0 26.5 23.6 8.3 22.9 20.7 4.4

2011 survey total 4879 73.5 26.5 31.7 24.1 29.5 37.7 16.4 27.1 36.1 14.8 28.8 35.7 24.2 22.4 7.6 22.9 20.4 4.6

2010 survey total 5152 76.7 27.8 33.2 24.9 29.2 37.2 18.5 30.2 41.4 14.7 35.1 37.3 25.8 23.1 8.2 25.6 23.3 4.9

Male 2394 67.8 25.1 29.0 24.6 24.8 33.1 16.3 22.9 34.0 15.9 24.6 38.6 25.6 25.7 8.7 20.0 17.8 4.7

Female 2469 80.5 31.1 39.1 30.2 32.3 41.0 19.3 25.9 42.9 21.6 31.3 37.4 27.2 21.6 7.8 25.8 23.4 4.2

Male 18-29 yrs 312 78.8 42.9 42.7 39.9 31.3 39.2 13.9 19.0 30.8 15.9 20.3 45.6 36.3 29.9 11.5 17.6 16.1 3.1

Male 30-39 yrs 466 71.5 28.9 34.3 29.9 25.2 36.4 18.0 23.6 34.2 14.4 26.4 37.0 26.1 24.3 8.8 19.0 15.7 4.8

Male 40-49 yrs 571 62.3 19.2 25.7 22.5 23.0 30.2 13.7 20.2 32.8 13.7 25.7 38.3 24.8 27.7 10.8 16.8 15.0 4.0

Male 50 yrs or older 1045 65.9 21.3 24.4 18.8 23.7 31.3 17.8 25.2 35.6 17.8 24.4 37.4 22.7 24.1 6.8 22.9 20.8 5.4

Female 18-29 yrs 632 85.2 39.2 49.4 40.5 38.4 47.7 16.6 24.1 42.3 23.5 29.1 39.1 32.0 22.8 6.1 22.7 21.2 2.7

Female 30-39 yrs 535 81.4 26.7 38.8 27.1 34.2 42.3 20.3 27.0 46.4 22.7 36.8 37.2 24.6 22.2 10.1 20.8 18.5 3.6

Female 40-49 yrs 399 73.6 25.8 34.9 25.0 29.4 41.4 18.4 23.4 38.6 15.7 31.2 37.4 26.1 22.6 10.2 25.3 22.2 4.6

Female 50 yrs or older 903 79.8 30.4 34.0 27.2 28.0 35.4 21.0 27.7 43.2 22.2 29.6 36.3 26.0 20.0 6.6 31.1 28.5 5.3

Kanto 2938 74.3 27.6 34.6 27.0 28.7 37.8 18.6 25.1 38.6 18.4 28.5 39.4 27.7 24.3 8.9 22.0 19.7 4.1

Kansai 1228 74.9 28.2 34.2 29.1 28.6 36.0 16.9 24.3 38.7 20.5 26.6 36.2 24.5 22.4 7.7 25.1 23.1 4.1

Tokai 697 73.2 30.0 32.3 26.7 28.1 36.1 16.1 22.1 38.0 17.5 27.9 35.3 24.8 22.9 6.7 23.3 20.4 6.1

Sample

Central/South

Americaor

Caribbean

HawaiiHawaii(Oahu)

Hawaii(otherthan

Oahu)

Guam orSaipan

Guam Saipan

SouthPacific


China(excludingHong Kong

andMacau)

Shanghai Beijing

OtherChina


Hong Kongor Macau

Hong Kong Macau Taiwan Korea

2012 survey total 4863 16.7 38.0 27.2 22.9 17.0 15.3 7.0 28.1 12.1 6.4 3.7 5.7 14.1 11.9 5.8 20.0 21.4

2011 survey total 4879 16.5 35.8 25.9 21.5 15.6 13.7 6.5 27.2 11.5 5.5 4.0 5.5 12.5 10.7 4.3 17.2 22.4

2010 survey total 5152 18.5 36.6 25.7 22.5 16.8 14.6 7.1 31.3 17.4 9.0 6.2 7.3 14.1 12.0 5.1 16.9 21.2

Male 2394 17.0 36.4 27.2 21.2 18.8 17.0 8.9 26.1 14.6 7.5 4.4 7.8 14.6 12.1 6.6 19.4 17.7

Female 2469 16.4 39.7 27.3 24.6 15.2 13.5 5.1 30.1 9.7 5.2 3.0 3.7 13.6 11.8 5.1 20.5 25.1

Male 18-29 yrs 312 11.0 29.5 20.0 16.7 22.0 19.6 9.5 24.2 13.4 8.4 5.7 3.1 12.3 10.3 3.8 17.4 12.3

Male 30-39 yrs 466 16.2 41.2 33.5 23.2 20.1 18.8 9.3 29.2 12.3 7.4 4.2 4.9 18.5 16.0 8.6 19.7 16.5

Male 40-49 yrs 571 19.2 40.0 32.8 22.0 22.5 21.2 12.3 26.5 11.3 7.3 3.3 4.8 17.8 15.7 8.5 19.5 18.3

Male 50 yrs or older 1045 18.0 34.3 23.6 21.3 15.3 13.2 6.6 25.0 17.8 7.4 4.8 12.2 11.7 9.1 5.4 19.8 19.4

Female 18-29 yrs 632 15.0 42.3 25.6 28.1 21.1 19.1 6.9 32.2 8.2 4.7 2.1 3.4 12.5 10.8 4.0 21.5 27.5

Female 30-39 yrs 535 18.6 43.4 32.5 25.6 17.7 15.6 6.0 35.0 8.4 5.5 2.8 3.2 13.7 12.1 5.5 21.1 25.1

Female 40-49 yrs 399 18.6 45.3 35.0 27.8 15.0 13.1 6.9 28.2 9.3 5.3 2.9 3.8 16.6 13.9 6.6 19.5 28.3


Kanto 2938 18.3 38.8 28.2 23.7 15.8 14.3 6.6 27.8 12.3 6.9 3.7 5.7 14.0 12.1 5.5 19.1 19.9

Kansai 1228 13.8 37.4 26.3 22.8 18.2 16.3 7.2 28.3 11.1 5.7 3.2 5.3 13.7 11.4 5.9 22.7 24.1

Tokai 697 14.7 36.0 24.8 20.0 19.9 17.3 7.9 29.3 12.9 5.5 4.6 7.0 14.9 12.5 6.7 18.9 23.2

Sample

SoutheastAsia

Singapore Phuket


Phuket)

Bangkokor other

Thai citiesBali


than Bali)

Indonesiancities


places inAsia

Oceania Australia

NewZealand or

otherOceania

2012 survey total 4863 43.8 12.7 6.0 4.1 8.3 12.7 1.3 1.6 5.6 6.5 11.8 5.1 9.5 43.3 34.6 22.6

2011 survey total 4879 40.7 9.5 5.2 3.6 8.7 11.7 1.2 1.2 5.0 5.4 11.5 4.6 9.0 38.7 30.5 18.2

2010 survey total 5152 42.0 8.0 6.2 3.8 8.1 13.2 1.4 1.1 4.8 5.9 12.0 6.2 10.1 44.0 33.2 24.9

Male 2394 43.8 12.8 7.0 5.4 10.6 11.2 1.8 2.5 6.7 7.7 12.0 5.5 9.5 44.1 36.0 23.4

Female 2469 43.7 12.6 5.1 2.9 6.1 14.1 0.8 0.8 4.6 5.4 11.7 4.7 9.5 42.5 33.3 21.8

Male 18-29 yrs 312 33.2 10.6 4.4 4.2 6.2 7.3 1.6 2.9 4.2 7.3 5.7 4.6 8.2 37.9 33.2 17.4

Male 30-39 yrs 466 38.2 13.6 3.5 3.5 7.2 9.7 0.7 2.6 3.7 5.8 7.6 3.9 7.6 41.5 34.7 23.1

Male 40-49 yrs 571 49.2 14.3 9.8 6.5 13.0 13.8 2.3 2.3 6.7 10.2 10.8 4.8 8.8 45.7 38.3 22.2

Male 50 yrs or older 1045 46.6 12.2 7.7 5.9 12.0 11.5 2.0 2.3 8.7 7.2 16.5 6.9 11.0 46.3 36.1 26.0

Female 18-29 yrs 632 41.6 12.4 5.1 1.4 6.9 18.3 0.2 1.0 3.1 7.1 7.1 4.8 9.0 41.6 34.6 17.8

Female 30-39 yrs 535 44.3 11.8 5.0 5.8 7.6 15.9 0.9 0.8 4.6 6.0 11.4 4.9 11.2 42.9 34.9 18.9

Female 40-49 yrs 399 45.4 15.4 6.2 3.7 6.9 13.3 1.1 1.0 6.6 4.5 10.2 4.0 10.2 39.0 30.4 21.8

Female 50 yrs or older 903 44.1 12.1 4.5 1.9 4.2 10.5 1.1 0.6 4.9 4.4 15.8 4.9 8.6 44.4 32.9 26.3

Kanto 2938 43.3 12.6 6.0 4.3 7.7 12.5 1.6 1.7 5.7 6.4 11.5 4.8 9.3 42.8 34.4 22.0

Kansai 1228 43.4 12.9 5.9 3.9 8.9 11.7 0.9 1.2 6.0 5.1 11.8 6.2 9.5 44.0 35.0 23.2

Tokai 697 46.8 12.6 6.4 3.9 9.7 15.2 0.8 1.9 4.5 9.4 13.5 4.7 10.5 44.3 34.8 24.2



（†1）In the 2012 survey, tabulations were done excluding "don't know" (187 samples) from the 5,050 samples of respondents indicating intention to travel in the future.（†2）In the 2011 survey, tabulations were done excluding "don't know" (175 samples) from the 5,054 samples of respondents indicating intention to travel in the future.（†3）In the 2010 survey, tabulations were done excluding "don't know" (113 samples) from the 5,265 samples of respondents indicating intention to travel in the future.

Canada or Alaska

Guam or Saipan


Hong Kong or Macau



Sex

Area ofresidence

Area ofresidence

Sex

Sex & age

Sex & age

Oceania

Area ofresidence

Sex & age

Sex

Southeast Asia



Countries

Areas wish

to go to

(went to) in

2012

Countries/Ar

eas wish to

go to in

future

(n=5076) (n=5076)

UK 7.2 26.9France 9.2 32.7Germany 6.1 26.3Spain 6.2 27.4Italy 8.0 35.5Other nations in west Europe 6.7 17.1Greece 1.7 9.4Countries of eastern Europe 4.0 12.0Countries of northern Europe 2.4 10.1Turkey 4.5 18.0Morocco 1.5 6.8Egypt 1.7 13.0Dubai 1.7 8.0Kenya 0.5 3.1Other Middle East or Africa 1.9 5.0USA east 6.0 25.3USA west 6.6 22.7USA south 1.7 7.9Canada 3.8 19.8Alaska 0.8 4.2Mexico 1.4 6.6Jamaica 0.3 1.8Caribbean islands 1.1 5.9Other Central/South America 2.0 7.2Hawaii (Oahu) 13.2 26.1Hawaii (other than Oahu) 7.8 22.0Guam 8.1 14.6Saipan 4.1 6.7Palau 2.0 5.3Other Micronesia 0.9 1.9Fiji 1.4 4.2Tahiti 2.5 10.2New Caledonia 1.8 9.5Maldives 2.7 11.8Other Islands in South Pacific of Indian Ocean 1.3 3.8Shanghai 3.4 6.1Beijing 1.9 3.5Hong Kong 7.6 11.4Macau 3.8 5.6Other China 3.6 5.5Taiwan 12.4 19.1Korea 16.9 20.5Singapore 6.9 12.2Phuket 2.2 5.8Thai beaches (other than Phuket) 2.7 4.0Thailand (other than beach resorts) 6.0 7.9Bali 5.0 12.1Indonesian beaches (other than Bali) 1.0 1.2Indonesia (other than beach resorts) 1.1 1.5Malaysian beaches 2.1 3.0Malaysia (other than beach resorts) 2.3 3.0Cebu Island 2.2 4.7Philippine beaches (other than Cebu Island) 0.8 1.0Philippines (other than beach resorts) 1.3 1.4Vietnam 4.7 11.3Cambodia 2.0 4.9India 1.7 5.6Mongolia 0.5 2.1Other Asia 1.5 2.7Australia 8.4 33.2New Zealand 4.5 20.8Other Oceania 0.6 1.8

Long distance/total 40.1 85.0Medium distance/total 40.2 77.6Short distance/total 39.6 51.6Destination undecided 4.9 *No desire to travel overseas this year 16.0 *Don't know * 3.7I have no desire to travel overseas in the future * 0.5† "*"：No applicable data

Oceania

Guam or

Saipan

South Pacific

islands or other

islands

China

Other places in

Asia

Southeast Asia

Europe

Middle East

or Africa

Central/South

America or

Caribbean

Hawaii

USA (excluding

Hawaii and

Alaska)Canada or

Alaska

0 20 40 60 80 100

Countries/Areas wish to go to (went to) in 2012

Countries/Areas wish to go to in future（％）

86

2. Countries / Areas Wish to Travel to Overseas in 2012

●Given the most as the country / area respondents wanted to visit (or visited) in 2012

was "Korea": 17%.

▽Respondents gave "Korea" (17%) the most as the country / area they wanted to visit (or visited) in 2012. This

was followed by "Hawaii (Oahu)" (13%), and "Taiwan" (12%).

■Countries/Areas wish to go to (went to) in 2012 / Countries/Areas wish to go to in future

・Countries/Areas wish to go to (went to) in 2012 (Total/Multiple answer)

・Countries/Areas wish to go to in future (Total/Up to ten multiple answers)

Issue : JULY 2012

AB-ROAD Research Center, RECRUIT CO.,LTD.GranTokyo SOUTHTOWER,1-9-2 Marunouchi Chiyoda-ku Tokyo

Copyright(C) RECRUIT.CO.,LTD.

Documents

PowerPoint プレゼンテーション · AB-ROAD Overseas Travel Survey 2012 4 Part 2: Satisfaction with Travel Destinations 71 1. Satisfaction with Travel Destinations 1) Overall