2017/03 © 2017 ADATA Technology Co., Ltd.

─ Company Introduction

─ Competitive Advantages

─ Product Portfolios

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COMPANY

INTRODUCTION

Founded May 4, 2001 Founder, chairman, and chief executive: Simon Chen

Date of listing on Taipei Exchange/GreTai (code 3260): October 8, 2004 Record-breaking speed from founding to becoming a listed company!

World’s second largest module manufacturer (DRAMeXchange July, 2014) Sales surpassed US$1 billion in first five years of operation

Market capitalization: US$394 million (Taipei Exchange February, 2017) Team members: approx. 1,370 employees worldwide More than 500 patents owned

About ADATA

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History of Continuous Growth and Achievement

ADATA ranked no. 2 DRAM module manufacturer in 2014 (DRAMeXchange)

ADATA named one of the world’s most effective rebrands in the 8th annual REBRAND 100® Global Awards, 2012

ADATA ranked no. 3 in the Top 100 Info Tech listing of all Taiwan-based companies, June 2010

ADATA earned the highest revenue in 2013 among all Taiwan-based memory module companies and brands

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ADATA

ADATA Wins Taiwan Excellence Gold Award

ADATA’s XPG DDR4 Z1 DRAM Module received the 23rd annual Taiwan Excellence - Gold Award in 2015

ADATA also received the Taiwan Excellence - Achievement Award in 2015. ADATA was the only company to receive the award, having won over 50 other Taiwan Excellence awards in recognition of outstanding success and innovation since the company’s founding

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Taiwan Excellence

Gold Award Taiwan Excellence

Achievement Award

over 50 awards

ADATA at Taiwan Excellence IEP

ADATA proud to be part of TAITRA’s Taiwan Excellence Image Enhancement Project, taking place across global markets

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Summerfest, NA Fairplex, NA Berlin Vital, GM Dusseldorf Airport, GM

KITTE Marunouchi, JP COM-IT Expo, IN eZone Stores, IN Feria Del Mundo Digital, MX

National Day Event, PL ISAF, TR Shopping Center, ID Shopping Center, PH

ADATA Wins National Industrial Innovation Award

ADATA received the 4th National Industrial Innovation Award in the Excellent Innovation Company or Organization category in 2015

ADATA is the first memory company to win this prestigious award

Accolade was based on the "rebranding" theme as well as ADATA’s complete corporate identity. The award considers five innovation attributes: product, technology, organization, processes, and marketing practices

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Award-Winning Innovations & Designs

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Computex Taipei Design & Innovation Award

Good Design Korea

Computex Taipei Best Choice Award

CES Best of Innovations Award

CES Innovations Design and Engineering Awards

Golden Pin Design Award

Retail No. 1 in Flash drives

No. 3 in Taiwan Info Tech 100

Top 20 Taiwan Global Brands

Culture of Continuous Improvement as a Team

ADATA received TÜ V Rheinland certification in 2016, part of our global commitment to quality and safety

ADATA received EICC (Electronic Industry Citizenship Coalition) certification in 2015

ADATA entered into the Best Companies to Work for 2014 listing

Improvement initiatives, cross-functional coordination, and integration enhanced through persistent quality assurance and improvement activities

2009-2012 QCC

Quality Control Circle

2012-2013 CIP (Automation)

Continuous Improvement Process

2016-Present

CIP (Process)

2014-2015 Six Sigma

Continuous Improvement Process

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ADATA Logo and Motto

Agile – responsive to market and customers

Swift – leading innovation and productivity

Exploring – seeking and exploring all possibilities

Lively – diverse and stylish product design

ADATA team spirit We perform with agility and swiftness to enrich all of life’s precious moments

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ADATA – Global Promotion Channels

• Global Exhibitions

• Media Exposure

• Incentive Programs • Distributor Rebates • Market Expansion

• Sales Promotions

• Dealer Seminars

Distributors

Dealers

Worldwide Promotion

End User Experience

• Brand Packaging • POSM • Social Media Platforms

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Warranty

All DRAM modules, USB Flash drives, and memory cards have a lifetime warranty

ADATA responds quickly to Returned Materials Authorization (RMA) requests, ensuring that each issue is handled with professionalism and technical competence

World Class Customer Care

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Website Contact

Form

Website Contact Us (By Email)

Contact Us (By Phone)

Online Service Status

Live Chat Online

Customer Service

Social Media

Customer Interaction

Authorized Service Center

Direct Retail Store

Customer Service Interface Channels

Customer Satisfaction

Our customers are our first priority. We place a high emphasis on outstanding customer service, and act quickly on customer feedback to improve our operations and procedures

2009 Mexico, Korea, and Russia branch offices opened

2010 Launched new corporate image (Hummingbird logo and slogan)

2011 Won iF Design Award (N004 USB drive) and opened ADATA flagship store in Taiwan

2012 ADATA SSDs reach no.

1 share in Japan (BCN, Jan 2012)

Launched DashDrive Air wireless product

2014 2nd largest vendor

of memory modules in the world (DRAMeXchange)

CE700 received Computex d&i award

DDR4 XPG Z1 received Good Design award

2013 HE720 received Computex d&i, iF Design, and Taiwan Excellence awards

Milestones & Achievements

2006 2nd largest vendor of

memory modules in the world (DRAMeXchange)

No. 1 USB drive brand (GfK Research)

2004 ADATA 2nd memory company publicly listed

2007 Ranked 14th Taiwan Brand by Interbrand

2005 Ranked 3rd in Taiwan’s Info Tech Top 100 companies

2001 ADATA founded

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2016 Greatly increased

development of global e-commerce business

Highest profit in recent three years

Brazil manufacturing facility established

2017 SD700 external SSD received iF Design award

2015 ADATA won National

Industrial Innovation Award DDR4 XPG Z1 won Taiwan

Excellence Gold Award ADATA received Apple MFi

manufacturing license Expanded gaming and e-

sports business

2002 Established Flash business unit to develop memory cards and USB drives

2003 JOGR water flash drive received Japan G-Mark Award

2008 N702 and S701 flash drives received reddot Design award

Revenue Breakdown by Product Type

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Solid State

Drives

30%

DRAM

Modules

32%

USB

Flash

Drives

11%

Memory

Cards

10%

External

Hard

Drives

11%

Others

6%

COMPETITIVE

ADVANTAGES

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Strategic Advantages

ADATA maintains integral relationships with leading industry partners in order to ensure business consistency and timely flow of information. This technology integration results in a steady stream of innovative products, enhanced customer satisfaction, and superior quality in both products and customer service

• Strategic partnerships

• Offices worldwide

• Strong product development • Extensive patent portfolio • Automated production lines

• ISO 9001 • ISO 14001 • OHSAS 18001 • RoHS and WEEE

• Top 100 tech company

• Recognized globally

Quality

Valued Brand

Supply and Logistics

Technology Leadership

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Strategic Partners

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Integral relationships to enhance consistency and information flow

Technology integration for innovative and quality products

Enhanced customer satisfaction through consistent supply

Enhanced quality of products and customer service

Reduced costs in logistics, warehousing and manufacturing

Quality & Environmental Certifications

It is our commitment to provide finest quality and service for complete customer satisfaction

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Industry Certifications and Partnerships

ISO 9001

ISO 14001

OHSAS 18001

QC080000

B2B Green Partner

RoHS

WEEE

TUV

UL

FCC/CE

Manufacturing Facilities

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Suzhou, China New Taipei, Taiwan

Established: January, 2004

Product Lines: DRAM Modules, External Hard Drives,

Solid State Drives, LED Lighting

Established: May, 2001

Product Lines: DRAM Modules, USB Flash Drives,

Memory Cards, External Hard Drives,

Solid State Drives, LED Lighting

Module / Monthly Suzhou, China

New Taipei, Taiwan

2.0 M

1.0 M

SSD / Monthly Suzhou, China

New Taipei, Taiwan

800 K

200 K

Flash / Monthly Suzhou, China

New Taipei, Taiwan

1.0 M

2.5 M

Automated Production

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Product Line SMT Testing Packaging

Module V V V

Flash V V V

IC Testing ─ V ─

SSD V V V

SSD SMT Line

Module ATE IC Auto-testing

Module PCBA Auto Receiver

Auto Label Application Machine

Flash Auto Function Test

AEO Certification – Highest Customs Honor in China

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December 2015: ADATA Suzhou awarded highest AEO certification by China Customs. Our facility is located in

Suzhou Industrial Park, which has over 4,000 enterprises, with 95% international, mostly from Taiwan, the US, the EU,

and Japan. Only 16 achieved our AEO level, showing ADATA logistics, management, and security excellence

Company Location Enterprise Grade Certificate No.

ADATA Suzhou Full AEO approval AEOCN3205240636

AEO (Authorized Economic Operator) certification means an enterprise meets the most demanding security, management, and compliance standards as set by customs authorities

AEO status benefits ADATA and our customers: ADATA: fast, priority customs clearance and low inspection rate Customers: buyers enjoy priority clearance and low inspection rate

IC Auto Testing SMT Line Flash Drive Auto Testing Module ATE SSD Auto Testing

Ultra-efficient automated production and assembly

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Suzhou Industrial Park Safe Enterprise Award

In 2016, ADATA was selected as one of 89 companies from over 3,000 (the top 3%) in the Suzhou

Industrial Park to receive a Safe Enterprise certificate from the Public Safety Bureau Throughout 2016, ADATA carried out safety and security enhancement, covering production,

distribution, and management. ADATA continues to develop relevant training programs and concepts ADATA will maintain strict safety and security in 2017 and beyond, aiming to achieve the same top-

tier performance yet again

Global Service & Worldwide Presence

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PRODUCT

PORTFOLIOS

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We are dedicated to the design, manufacturing, and sales of consumer, commercial, and enterprise product lines that make ADATA a complete memory and storage solutions provider

PRODUCT LINES

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Solid State Drives DRAM Modules

USB Flash Drives Memory Cards

External HDD

Mobile Accessories

Gaming Series Products

Apple Series Products

External SSD

Industrial & Enterprise Products

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For Mac For iPhone/iPad/iPod

APPLE SERIES PRODUCTS

ADATA storage, connectivity, and mobility products designed exclusively for iPod, iPhone, iPad, and Mac devices

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i-Memory AI920 Lightning Flash Drive

HD710A External HDD

Apple Series Packaging

UC350 Type-C OTG Flash Drive

AI910 Lightning Card Reader

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Solid State Drives

DRAM Modules

GAMING SERIES PRODUCTS

Xtreme Performance Gear (XPG) is an ADATA brand that offers the highest-performing components for PC DIY enthusiasts, overclockers, and dedicated gamers

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2.5” SATA 6Gb/s M.2 2280 PCIe

2.5” Enclosure DDR4 U-DIMM DDR4 SO-DIMM DDR3 U-DIMM

External Accessories

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XPG SX950 2.5” SATA SSD

Gaming Series Packaging

XPG SX8000 M.2 2280 PCIe SSD

XPG Dazzle DDR4 Memory Modules

XPG EX500 2.5” External HDD/SSD Enclosure

SOLID STATE DRIVES

2.5” SATA 6Gb/s M.2 SATA 6Gb/s mSATA 6Gb/s

2.5” SATA 6Gb/s M.2 SATA 6Gb/s

Premier Premier Pro

Leading SSD solutions with outstanding performance

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2.5” SATA 6Gb/s

Ultimate

3D NAND Flash

DRAM MODULES

Desktop Notebook

Premier R-DIMM VLP R-DIMM LR DIMM ECC SO-DIMM ECC U-DIMM VLP ECC U-DIMM

Server

Your total memory solution provider. All products in strict compliance with environmental safety standards

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USB 3.1 Gen 2 USB 3.1

Premier USB Type-C

EXTERNAL SSD

Solid state speed, efficiency, and durability made portable. Value to premium , every model made to the highest standards.

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Durable

USB 3.1

EXTERNAL HDD

Premium functionality and speed for business professionals

Extra-rugged designs for added protection both inside and outdoors

Metallic Durable Affordable and dependable data access

Classic

Outstanding designs and consumer features enrich this product line

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USB FLASH DRIVES

We exceed consumer expectations with user-focused designs, competitive pricing, and superb performance

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USB 3.0 USB 2.0

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MOBILE ACCESSORIES

The ADATA mobile accessory family implements the latest technologies to provide outstanding convenience and functionality to users of smartphones, tablets, ultrabooks, and more

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Power Banks USB OTG

Flash Drives Micro USB

Cables USB-C

Accessories

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MEMORY CARDS

Premier ONE Premier Pro Premier

microReader SDXC/SDHC microSDXC/SDHC

Premier ONE Premier Pro Premier

ADATA Flash memory cards are the ideal storage solution for digital cameras, mobile phones, game consoles, tablets, and many other digital devices

INDUSTRIAL & ENTERPRISE PRODUCTS

M.2 SSD DRAM Module 2.5” SATA SSD mSATA SSD

DOM Memory Card

With an unwavering dedication to top quality and industry-leading specifications, ADATA offers a complete range of enterprise and industrial memory solutions.

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eMMC/eUSB Half-Slim SSD

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ADATA’s strengths are evident in the company’s remarkably swift growth and globally-recognized brand. Through dedication to quality and the development of new and innovative products, ADATA is poised for continued success across the globe.

By working with us, you and your organization reap the benefits of cooperating with a friendly and dynamic company – one that places as much emphasis on people and relationships as it does on business and commerce

Partner with ADATA