PR Agencies Research

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  • RESEARCH

    MEDIA TEAM

    2013

    PR AGENCIES IN VIETNAM

  • PR AGENCIES IN VIETNAM -RESEARCH

    CONTENT:

    1. Tng quan

    2. Xu hng dch chuyn ca cng c PR

    3. Top 20 PR agencies ti Vit Nam

    4. Top 10 chuyn gia PR hng u ti Vit Nam

    5. Hng i ca Ngc Nam Phng trong lnh vc

    PR

  • PR AGENCIES IN VIETNAM -RESEARCH

    MC TIU:

    C ci nhn tng qut v tnh hnh chung ca ngnh PR ti Vit Nam

    Tm hiu v cc PR agency ln ti Vit Nam

    Phn tch th mnh v li th cnh tranh ca cc PR agency

    Xu hng pht trin v ngnh PR trong giai on mi

    Tm ra hng i ca Ngc Nam Phng v PR trong tng lai

    CNG C KHO ST:

    Internet, bo ch, bo co, kho st v PR.

    TNH HNH CHUNG NGNH PR TI VIT NAM:

    Ngnh PR tuy c lch s hn 100 nm trn th gii, nhng cn kh mi m Vit Nam, din ra

    ch yu TP. HCM v H Ni

    c nhiu cng ty trong v ngoi nc u t vo lnh vc ny, ch yu thc hin vic t chc s

    kin v quan h vi bo ch nhng cha ch trng vic xy dng thng hiu. Thc t l ngnh PR

    ti Vit Nam ch yu hot ng tp trung mng t chc s kin, quan h bo ch, quan h cng

    ng hay trch nhim x hi ca doanh nghip. Mng iu hnh t vn chin lc cn hn ch v

    rt t cc cng ty c kh nng cung cp dch v qun tr khng hong hay hoch nh chin lc.

    (Theo sch Ngnh PR ti Vit Nam, PGS. TS. inh Thy Hng)

    1. TNG QUAN

  • PR AGENCIES IN VIETNAM -RESEARCH

    Mt s doanh nghip kh thnh cng nh bit cch s dng PR, tuy vy mt s doanh nghip, nht

    l doanh nghip nh nc hiu cha ng hoc cha bit s dng PR. Mt s cng ty cha xem trng

    b phn PR hoc khng c b phn PR

    a s nhn lc ngnh PR tr, nng ng, sng to nhng cha c o to bi bn vi tnh chuyn

    mn cao, ch yu xut thn t ngnh bo ch, ngoi thng, kinh t, ngoi ng.

    Hnh lang php l ca PR ti Vit Nam vn cha c xy dng v pht trin cht ch cc doanh

    nghip c th da theo --> thiu kim sot v cht lng khng cao.

    Cha c mt t chc hay hip hi PR no tp hp cc PR agency ti Vit Nam thnh mt cng

    ng trao i thng tin, kinh nghim v a ra B Quy tc hnh ngh PR; cng nh c nhng hot

    ng gy nh hng chnh quyn.

    Trong nhng nm qua, ti Vit Nam cng din ra cc hot ng PR cp Quc gia nh Vn ng

    hnh lang quc hi Hoa K gia nhp WTO, t chc s kin din n hp tc quc t Chu , Thi

    Bnh Dng 2006, s kin qung b du lch.

    1. TNG QUAN

  • PR AGENCIES IN VIETNAM -RESEARCH

    CC CNG C PR C BN:

    Quan h bo ch

    T chc s kin

    Qun tr ri ro, khng hong

    Cc hot ng cng ng: ti tr, bo tr

    Cc hot ng phi thng mi trc tip vi khch hng: hi ngh khch hng, trin lm, roadshow

    Quan h PR i ni

    Trng by, trin lm

    Tham gia cc chng trnh truyn hnh

    Cc hot ng h tr

    2. XU

    HNG DCH

    CHUYN CA CNG

    C PR

  • PR AGENCIES IN VIETNAM -RESEARCH

    XU HNG DCH CHUYN:

    S ln ngi ca truyn thng s tc ng khng nh n cc cng c PR hin nay. PR trc tuyn

    (Online PR) qua mng li cng ng x hi (PR 2.0) pht trin bn cnh cc cng c PR truyn

    thng:

    * Cng ng chia s video nh Youtube, Myspace, video cast, podcast

    * RSS feed

    * Blog, forum

    * Mng x hi: Facebook, Twitter, Tumblr, linkedin

    2. XU

    HNG DCH

    CHUYN CA CNG

    C PR

  • PR AGENCIES IN VIETNAM -RESEARCH

    DANH SCH TOP 20 AGENCY TI VIT NAM

    (Xem bn di)

    LI TH CNH TRANH

    Cc cng ty c li th v thng hiu, to s an tm cho khch hng khi la chn cng ty PR.

    i ng nhn s ng, c tng sng to tt.

    Quy trnh qun l v cch lm vic chuyn nghip, hiu qu.

    C nh hng chin lc pht trin r rng.

    Ngun lc v kinh t n nh.

    C ngun khch hng thn thit v nhiu mi quan h tt vi cc doanh nghip.

    C TRNG

    a s cc cng ty top v PR Vit Nam l cc tp on ln, cng ty nc ngoi (Ogilvy) v cng ty

    kt hp gia ni a v nc ngoi (AVC Edelman). Nhng cng ty ny c i ng nhn vin c trnh

    v nng lc tt. ng thi, s kt hp gia hai doanh nghip trong v ngoi nc s mang n

    s s chia ln nhau v kin thc, nhn s v k thut.

    3. TOP 20

    PR AGENCY

    TI VIT NAM

  • PR AGENCIES IN VIETNAM -RESEARCH

    TH PHN

    Hin nay vn cha c mt bo co chnh thc v th phn ngnh PR nhng theo tnh hnh thc t th

    ngnh PR Vit Nam mi ch giai on ang pht trin. Cng ty PR a s l ""ci g cng lm"",

    cha c nh hng r rng trong chin lc pht trin ca cng ty.

    3. TOP 20

    PR AGENCY

    TI VIT NAM

  • PR AGENCIES IN VIETNAM -RESEARCH

    STT Tn website a ch in thoi

    1 Ogilvy & Mather Vietnam

    www.ogilvy.com 72 -74 Nguyn Th Minh Khai 08 3821 9549

    2 Square Group www.squaregroup.com.vn 54-56 Hoa o, Qun Ph Nhn, TP. HCM

    08 3517 2620

    3 Masso Group www.massogroup.com 25/68 Nguyn Bnh Khim, Qun 1, TP. HCM

    08 3911 8456

    4 MetanVietnam www.MetanVietnam.com 139 Pasteur, Qun 3, TP. HCM 08 3825 8310

    5 Vero Public relations

    www.veropr.com 5B Tn c Thng, Qun 1, Tp. HCM 08 629 10462

    6 AVC Edelman http://www.edelman.com AVC Edelman, Tng 8, Maritime Bank Tower, 180 Nguyn Cng Tr, qun 1, Tp HCM

    08 625 17 111

    7 Mind Caster http://www.mind-caster.com 60 Nguyn nh Chiu, Phng a Kao, Qun 1, TP.HCM

    08 3911 0434

    8 XPR http://www.xpr.com.vn Tng 7, ta nh Packsimex, 52 ng Du, p. Bn Ngh, Qun 1, Tp. HCM

    08 38210

    9 Le Bros http://lebros.vn 162 Phng Lit, Qun Thanh Xun, H Ni

    04 3868 9568

    10 Mio Comnunications

    http://www.mio.com.vn 125/2 Nguyn Cu Vn, P.17, Q.Bnh Thnh, TP.HCM

    08 835 2476

    11 Biz - eyes http://biz-eyes.com.vn 34/2 Trn Khnh D, phng Tn nh, Qun 1, Tp HCM

    08 3526 5713

    12 Venus Comunications

    http://www.venus-communications.com

    26 Trn Cao Vn, Phng 6, Qun 3, Tp HCM

    08 823 8686

    13 Medason group http://medason.com Lu 6, S 384C Nam K Khi Ngha, Phng 8, Qun 3

    08 35267094

  • PR AGENCIES IN VIETNAM -RESEARCH

    14 Dentsu http://www.dentsu.com.vn Lu 33, AB Tower, 76 L Lai, Phng Bn Thnh, Qun 1, Tp HCM

    08 38219005

    15 Awareness I.D http://www.awareness.com.vn Lu 6, Rosana Tower, 60 Nguyn nh Chiu, Qun 1, Tp HCM

    08 38224024

    16 Scarlet Communications

    http://www.scarlet.vn Lu 9 -11, Vietnam Business Center, 57-59 H Tng Mu, Qun 1, TP HCM

    08 3915.3791

    17 Golden Communication Group

    http://www.goldenadgroup.com 1, L T Trng, Phng Bn Ngh, Qun 1, TP HCM

    08 39 101 250

    18 Leo Burnett http://leoburnett.vn/ 81-85 ng Hm Nghi, Q.1, Tp.H Ch Minh

    08 38256342

    19 Y&A http://www.yr.com/ Tng 12, Ta Nh HMC Building,193 ng inh Tin Hong, Q.1, Tp.HCM

    08 38258351

    20 Galaxy Communications

    http://www.galaxy.com.vn 2A Chu Mnh Trinh, Qun 1, Tp. HCM 08 3910 2007

    21

    Biz Tequila http://www.biztequila.com.vn 4th Floor, 9 Dinh Tien Hong, Tng 4, s 9 inh Tin Hong, Qun 1, Tp.HCM

    08 3823 9987

  • PR AGENCIES IN VIETNAM -RESEARCH

    Tng gim c T&A Ogilvy, pht trin cng ty thnh mt tp th ln

    mnh vi gn 70 nhn vin t vn truyn thng chuyn nghip.

    Mt trong nhng chuyn gia truyn thng c uy tn nht hin nay.

    C vn v pht trin thng hiu v chin lc truyn thng cho cc

    thng hiu hng u ti Vit Nam nh Masan Group, Sovico Group,

    Tn Hip Pht v ph trch cc khch hng chin ca T&A Ogilvy nh

    Temasek, IE Singapore, Yahoo!... ; ph trch vai tr t vn cho Chng

    trnh Thng hiu Vit Nam, v cc t chc quc t khc nh Danida v

    USAID.

    Thc s bo ch quc t, trng H Quan h Quc t Matxcova, thc s

    Quan h Cng chng ti H Oklahoma (M)

    Ngoi v tr chuyn vin truyn thng, cn c bit n rng ri vi

    vai tr ging vin, nh ph bnh vn hc v ngh thut.

    4. TOP 10

    CHUYN

    GIA PR

    HNG U TI VIT

    NAM NGUYN THANH SN

  • PR AGENCIES IN VIETNAM -RESEARCH

    Nh bo Ch tch kim Tng gim c tp on L Group bao gm hai

    cng ty ln l Le Brothers v Le Media, Fansipan Media Corp, Vietnam

    CEO Corp., trong Le Media v Le Bros l mt trong nhng cng ty

    truyn thng, xut bn, marketing, PR, t chc s kin ln nht Vit

    Nam.

    c nh gi l mt nh bo chuyn nghip, k nng v kinh nghim

    dy dn trong ngnh bo ch cng nh truyn thng.

    c bit, ngi sng lp v ci t cho rt nhiu bo v tp ch ti Vit

    Nam nh Tp ch p, Th thao Vn ha & n ng, Doanh Nhn, Stuff

    Vietnam, Autocar Vietnam v i tin phong trong xu th nhng quyn

    thng hiu xut cc tp ch quc t ti Vit Nam

    S hu cng ngh sn xut bo ch hng u Vit Nam

    c bit ti nh mt nh t vn chin lc PR y kinh nghim cc

    ngnh ngh a dng nh ti chnh ngn hng, du kh, t xe my, hng

    xa x, v.v

    Sm nm bt c nhng xu th quc t ng dng trong cng vic

    kinh doanh ca mnh

    L QUC VINH

    4. TOP 10

    CHUYN

    GIA PR

    HNG U TI VIT

    NAM

  • PR AGENCIES IN VIETNAM -RESEARCH

    Ngi thnh lp ng thi gim c iu hnh AVC Edelman

    Tng l Sales Manager & Business Manager ca cc hng ln nh Shell

    VN v P&G VN

    PGS, TS., Trng khoa Quan h Cng chng v Qung co, Hc Vin Bo

    ch -Tuyn truyn, Hc Vin Chnh tr Quc gia H Ch Minh.

    Tng tham gia ging dy bo ch v truyn thng ti trng Tng hp

    Cng ngh Sydney, c (UTS) t nm 2001-2003

    C nhiu bi bo nghin cu v bo ch v truyn thng c ng

    cc tp ch nghip v bo ch trong nc v quc t

    Ba cun sch mi xut bn gn y nht m c lm ch bin l: PR:

    Kin thc c bn v o c ngh nghip (Alphabooks 2007); PR: L

    lun v ng dng (Alphabooks 2008); v cun Bo ch Th gii v Xu

    th pht trin (Nh Xut bn Thng Tn, 2008)

    4. TOP 10

    CHUYN

    GIA PR

    HNG U TI VIT

    NAM

    BI NGC ANH

    INH TH THY HNG

  • PR AGENCIES IN VIETNAM -RESEARCH

    Hn 8 nm kinh nghim trong ngnh Qung co

    tng ot mt s gii thng quc t v khu