Pragmatics:Pragmatics:Analyze Analyze

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• Candice 黃鈺娟 591201531• Debby 陳曉葳 591201309• Vivian 方憶薇 592202075 • Stephen 郭思德 592202180• Monica 陳美苓 592652115• Tiffany 林盈秀 593202553• Helen 盧藝云 490120315• Simon 曾日信 693203041

• Utterance acts -- simple acts of uttering sounds, syllables, words, phrases, and sentences form the language.

• Illocutionary act-- an act performed in saying something.

• Perlocutionary act -- an act by saying something.

Every one follows conventions. Some follow the convention of being unconventional.The BMW7 series. It represents a

new philosophy of life.

Can an unconventionalluxury car become thenew role model of thepremium car market? Yes, itcan, as the tremendoussuccess of the BMW 7 Serieshas proven. The BMW 7Series is BMW’s masterpiecethat has been built especiallyfor one purpose: redefining the concept of the large passenger car to create a hitherto unknown level of driving pleasure.

With innovative design, exemplary engine technology, ideal road holding as well as utmost comfort, it does not just fulfill demands-it creates them. So no matter which BMW series 7 saloon you prefer do not be surprised to find your own qualities in it

1.Using the interrogationinterrogation, the speaker asks reader the the questionquestion, which everyone wants to ask. It inspires us to think about something.

Can an unconventional luxury car become the new role model of the premium car market? Yes, it can, as the tremendous success of the BMW 7 Series has proven.

The BMW 7 Series is BMW’s masterpiece that has been built especially for one purpose.

2.Declarative:Declarative: This sentence explains a situation--persuades a feeling or attitude. This article tell us a new information that this isn’t only a car just fulfill demands, it add more creative on it. It will expect over you thoughts.

From the first two sentences, we may not consider this is the car advertisement.Convention and being unconventional— Direct strategy and non-literal strategy.

Everyone follows conventions.Some follow the convention of being unconventional.The MBW 7 Series. It represents a new philosophy of life.

First the hearer (or reader) knows the meaning of convention and unconventional. However, in this ad. has the meanings more than the words. This automobile may hope customers have new model and have traditional advantage. These show us how to represent that they create a new car in a different way. Also Series 7 represents a new philosophy of life.

In developing an advertising In developing an advertising program.program.

• Identifying the target markets and buys motives.

• 5 Ms -- Mission Money Message Media Measurement

• Possible advertising objectives :• 1.   Informative advertising.• 2.   Persuasive advertising• 3.   Reminder advertising

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Pragmatics:

Situation context, then, includes the the speaker, hearer, and any third partiesspeaker, hearer, and any third parties present, along with their beliefs and their belief about what the others believe.  It includes the physical environment, the subject of conversation, the time of day, and so on.  Almost any imaginable extra linguistic factor may, under appropriate circumstance, influence the way language is interpreted.

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