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PRASHANT KUMAR RWMobile: +91 96019 14981E-Mail:
[email protected]
Job Objective
A seasoned professional seeking middle level assignments in
Business Intelligence & Analytics / Data and
Statistical Analysis/ Econometric Models/ Market Research / with
a high growth oriented organisation of repute.
PROFESSIONAL PROFILE
An accomplished professional with 6 years of total experience
including 4.5 years of relevant and extensiveexposure in Business
Intelligence & Analytics, Data Modeling, Business Analysis,
Basel Modeling, PD & EAD
Modeling, Model Validation, Risk Modeling, Banking and Market
Research with reputed organizations.
Well-versed and in-depth knowledge of Base SAS, SAS Stat,
Enterprise Guide, SPSS, SQL, Business Objects(BOXI, Crystal XII),
WinCross, Lingo, Lindo, QSB and Project Automation.
Proficient at defining research objectives thorough independent
research primary and secondary and
accordingly designing the research reports and writing research
papers.
Well versed with ISO 9001, 2000 and developing Quality Plans for
different processes to meet QMS.
Holds the distinction of working on some prestigious
projects:-NATP Project entitled "Prioritization, Monitoring &
Evaluation funded by NCAEP, New Delhi.-GoK Project entitled
Development of Infrastructure and Development of Undeveloped Area
inFarms and Nurseries under IX Five Year Plan Funded by Government
of Karnataka.
Skilful in organizing, interpreting and communicating market
information / statistical data to facilitate thedecision making
process of the top management.
ORGANIZATIONAL EXPERIENCE
Apr 09 Aug 09 as Manager with Barclays PLC - Global Analytics
Unit, DelhiFeb 07 Mar09 as Asst Manager with GE Money - Global
Decision Science, BangaloreMay 06 Feb 07 as Analyst with HSBC Data
Analytics Division (Mortgage), BangaloreMay 05 - May 06 as Senior
Business Analyst with AXA, Bangalore
KEY RESULT AREANew Initiatives
Screening new business proposals and converting business
problems into business opportunity by using data
modeling and statistical techniques.
Framing business problems into actionable analytical plans, by
performing data analyses, synthesizing relevant
conclusions, and presenting recommendations to senior
management.
Exploring profitable opportunities and reworking the business
models to achieve organizational and growth
objectives;
Improve marketing effectiveness and efficiency.
Developing Integrated Market Strategies for difference
portfolios.
Providing business solution, Decision Support System and
Executing Marketing Campaigns.
Data Modeling
Developing Application and Behavioral Models for the Basel II
Modeling (PD and EAD Models).
Response Models, X-sell and Up sell Models, Target Models.
Customer Acquisitions and executing marketing campaigns.
Business Analysis
Provided Statistical analysis for the retail banking (Credit
Card, PL, Mortgage Portfolio)
Applying analytical and problem-solving skills to help maximize
the benefit of Automation.
Verifying the correctness of a proposed solution, supporting the
implementation of a solution, and assessing
possible shortcomings in the implementation.
mailto:[email protected]:[email protected]
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Significant Achievement
Holds the distinction of executing 16 projects independently
& played a key role in 10 other projects involving
Business Intelligence, Market Research, CRM and Analytics. Hence
resulting in one of the major revenuegenerating resource for the
company, with highest work efficiency and customer
satisfaction.
Successfully completed project on Cross-Sell and Up-sell in RSF
products resulting in enhancing the responseGMR by 30% through
reducing mailing cost & operational cost.
Played a pivotal role in creating MIS repots using SAS and
Crystal Reports to provide support to decisionsupport system of the
HBUS Mortgage Corporation.
Demonstrated capabilities by developing a model to estimate
sales for Insurance industry (UK Pet Insurance).
Prestige of extensive exposure to Consumer Finance, Mortgage,
Insurance and E-commerce businesses for
different geographies viz., UK, US, Switzerland, Spain, and
Italy.
Facilitated successful execution of project providing business
solution to clients involved in E-commerce
business by using Click Stream analysis and Competitive
Intelligence analysis.
STATISTICAL COMPETENCY
Technical Skill
Regression analysis
Multivariate analysis: Logistic Regression, Factor analysis,
Cluster analysis
Programming Techniques/Optimization Technique Linear
Programming
Competitive Intelligence analysis
Click Stream analysis
Markov Chain analysis TURF
SKILL
Well versed with
Base SAS, SAS/STAT, Enterprise Guide, SQL, Crystal Reports &
SAS Enterprise Miner.
SPSS, LINDO and LINGO program.
WinCross package for CrossTabs.
UNIX, Oracle databases under Mainframe environment for data
connectivity.
QSB and MSTAT statistical programs for data analysis.
MS Office and MS Access.
PROFESSIONAL & COORPORATE TRAINING
Attended Workshop on Measuring Economic Efficiency: Methods
& Applications conducted by Madras Schoolof Economics, Chennai,
January 2009
Underwent one day Training on Time Management Skills conducted
by GE GDS Lab, Bangalore 24 th Apr 2008.
Undertook 4 days Residential Training Program on Foundation of
GE Leadership (FoL) conducted by the GECorporate Training Centre at
Hyderabad from Jan 15th to 18th 2008.
Attended 3 days Training on Applying Data Mining Techniques
Using Enterprise Miner-SAS conducted by the"SAS Institute at
Mumbai.
Attended 10 days Training on Computer Application in Social
Science by the Madhya Pradesh Institute ofSocial Science Research
(MPISSR), Ujjain.
Attended conference on Application of Forecasting Techniques
held at UAS Bangalore during Aug18-27, 2004.
EDUCATION
PhD in Agricultural Economics from UAS, Dharwad in 2004 Master
of Science in Agricultural Economics from UAS, Dharwad in 2000.
Bachelor of Science (Agricultural Marketing & Co-operation)
from UAS, Dharwad in 1998.
PUBLICATION
Five Papers Published & accepted for National &
International Scientific Journals & Conferences.
Distinction of participating in Two International Conferences
& 3 National Conferences.
PERSONAL DETAIL
Date of Birth: 21st July 1976
