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2 0 1 4 R E S U L T S
cancun . punta canavallarta . riviera maya
an all-inclusive experience
MARKETING MATERIAL
MARKETING MATERIAL FOR HUNGER STRIKE CANCUN RACE
RUNNERS NUMbER FLYER DESIGN T-SHIRT DESIGN FOR RACE CARPET DESIGN FOR WISH TREE
TICKET DESIGN FOR RAFFLE
MARKETING MATERIAL
STICKER FOR FOOD bOXES FRAME FOR WISH TREE
STEP & REPEAT
WISH TREE DESIGN FOR HRH RIVIERA MAYA
T SHIRT CULTURE CLUb PUNTA CANA
HARD ROCK HOTEL CANCUN WISH TREE POSTER DESIGN 11 X 17 POSTER DESIGN 11 X 17
AD MAGAZINE FOR RACE
ACTIVITIES
T-SHIRT HUNGER STRIKE RACE, MEDAL AND IMAGINE TAG.
ACTIVITIES RESULTS
FOOD DONATED FOR HUELLAS DE PAN ASSOCIATION PARTNERSHIPS USED IN THE FOOD DRIVE: ROUTE 666 bIKERS bAR, PIRATA FM RADIO STATION bEPENSA S.A., FUEGO VIEJO S.A., CUAHUTEMOC MOCTEZUMA, LOCAL ROCK bANDS, GRUPO REGIO, FOOD AND bEVERAGE UNION QUINTANA ROO DIVISION.
AMOUNT OF MONEY COLLECTED:MONEY WAS RAISED FROM WISH TAG SALES: $ 124, 964 DLLSMONEY RAISED FROM CONCERT TICKET RAFFLE, STAFF AUCTION, TSHIRT TUESDAYS, bRACELETS: $ 101, 1892 DLLS
NON VIOLENCE ALLIANCE
NON - VIOLENCE a non profit foundation that eradicates violence through education, motivation and implementation of interactive programs that encourage creativity in young people and teach them to resolve conflicts peacefully.
As part of the activities of NON - VIOLENCE in Mexico , Hard Rock Hotel Vallarta hosted an exclusive exhibition of 20 guns designed by famous personalities who have joined this noble cause.
ACTIVITIES
MAKING THE HARD ROCK HOTEL VALLARTA WISH TREE
RESULTSMONEY FOR WHYHUNGER $ 4000 DLLS + $744 DLLS(MONEY COLLECTED FROM WISH TREE) A TOTAL OF $4, 744 DLLS
ACTIVITIES
JARAbE DE PALO HELPING THE CAUSE, VIDEO.
ACTIVITIES
HARD ROCK HOTEL & CASINO PUNTA CANA
AMOUNT OF FOOD COLLECTED: 2014 - 47,294 POUNDS
ACTIVITIES
RESULTS
HARD ROCK HOTEL RIVIERA MAYA HEAVEN & HACIENDA WISH TREE
IPHONE RAFFLE bY KITCHEN DEPARTMENT TAbLET RAFFLE bY bELL bOYS & RECEPTION DEPARTMENT
ACTIVITIES
ROCK SPA DEPARTMENT
THE ROCK SPA STAFF PAINTED A WALL IN THE STAFF AREA DEDICATED TO JOHN LENNON, AND THEY RAFFLED AN IPHONE AND DID MASSAGE FOR THE STAFF OF OTHER DEPARTMENTS, THEY RAISED A TOTAL OF $ 24,000 PESOS
ROCK SHOP SALE STICKERS FOR HANGING IN THE WISH TREERAISING $ 3,468 PESOS
THE HOUSEKEEPING STAFF, PUbLIC AREAS, LAUNDRY STAFF RAFFLED A TV AND MADE A PARTY.
DURING THE CAMPAIGN HARD ROCK HOTEL RIVIERA MAYA SUPPORTED THE PUERTO MAYA COLLAGE TO VISIT AND DELIVER CANDY TO CHILDREN OF LIMITED RESOURCES IN THE AREA.
ACTIVITIES
THE COMPTROLLERS DEPARTMENT SALE OF VENEZUELAN CREPES TO THE HOTEL STAFF RAISING $ 1.754 PESOS
MAINTENANCE DEPARTMENT RAFFLED AN AIR CONDITIONING RAISING TOTAL: $ 5,000 PESOS
ZUMbA LESSONS TO GUESTSTAUGHT bY ANIMATION DEPARTMENT.
THE ANIMATION DEPARTMENT ALONG WITH THE VIbE MANAGER AND AUDIOVISUAL HELD A bEAUTY CONTEST WITH STAFF IN TOTAL RAISED $ 12,000 PESOS
QUALITY AND HUMAN RESOURCES DEVELOPMENT WITH COOKED CREPES AND SOLD FOR 3 DAYS AT HOTEL STAFF IN VARIOUS LOCATIONS, RAISING A TOTAL OF $ 5.800 PESOS
PHONES DEPARTMENTS, LEGENDARY, SECURITY, PUbLIC RELATIONS AND GROUPS, MADE DIRECT DONATIONS RAISING ALL OF THEM: $ 23,000 PESOS
ACTIVITIES
AMOUNT OF MONEY COLLECTED: $ 9,263.77 DLLS
RESULTS
AGATHA RUIZ DE LA PRADA SHARING HER WISH.
RObERT MATTHEW VAN WINKLE, (VANILLA ICE) SHARING A WISH.
FEDERICO DIAZ, LATAM ACTOR SHARING A WISH.
CELEbRITIES SUPPORTING THE CAUSE.
CELEBRITIES SUPPORTING THE CAUSE
Medio:DIARIORESPUESTA.COMValoracin:( + ) Positivo Seccin:Fraccin:1/2Autor:Pedro TorresCosto: $2,500,00 Fecha:16/12/2014Porcentaje de Audiencia:7500.00 Pgina:
PR EFFORTS
Medio:OEM.COMValoracin:( + ) Positivo
Seccin:
Fraccin:1/32Autor:Redaccin.
Costo: $40,876,17Fecha:12/12/2014
Porcentaje de Audiencia:265656.00 Pgina:
Medio:SIPSE.COMValoracin:( + ) PositivoSeccin:
Fraccin:1/2
Autor:Ral Caballero
Costo: $5,000,00
Fecha:16/12/2014
Porcentaje de Audiencia:6500.00Pgina:
Medio:SIPSE.COMValoracin:( + ) Positivo Seccin:Fraccin:3/4 Autor:RedaccinCosto: $17,500,00 Fecha:16/12/2014Porcentaje de Audiencia:6500.00 Pgina:
Medio:PORTALESOTROSValoracin:( + ) Positivo Seccin:Fraccin:1/4 Autor:Redaccin/http://photonews.com.mxCosto: $10,000,00 Fecha:16/12/2014Porcentaje de Audiencia:7500.00 Pgina:
NOW LISTENING INTERVIEW WITH ADELA MICHA IMAGINE CAMPAIGN.
IMAGEN INFORMATIVA bROADCAST TOTAL$43,645 USD
PR EFFORTS
RESULTS
NOW LISTENING RMX IMAGINE MENTION AbOUTHUNGER STRIKE RACE
TOTAL AD VALUE: $ 67,813 USD
RMX CANCUNbROADCAST TOTAL$571 USD