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Institutional Research 21ST CENTURY FOX

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Institutional Research 21ST CENTURY FOX

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Background 21st Century Fox is an American multinational mass media corporation. It is

one of the two companies which were created in 2013 from the split of News Corporation. Among it's ownership are Fox Entertainment Group, 20th Century Fox film studio and Fox television network. They also are the parent company of Asian pay channel operator STAR TV.

Throughout the years 20th Century Fox has distributed many successful movies, such as:

Cleopatra (1963) Fight Club (1999) Life Of Pi (2012) Prometheus (2012)

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Logo throughout the years:

1935-1953 1954-1981

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Logo throughout the years:

1982-1994 1995-2009 2010+

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Connotations

What the audience can connote from the logo used by 20th Century Fox is that they are quite a glorified company. The way in which the text is set in the logo emphasizes the power and authority which they posses. Moreover, the moving spotlights around the text are used to make sure the audience focus on the logo as it is the main center.

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Assets owned by the corporation

As well as the companies previously stated, 21st Century Fox also owns a number of other highly rated channels, such as:

Sky ItaliaAll the National

Geographic Channel's

Blue Sky Studios