Presentation Bersamamu

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UNIVERSITI TEKNOLOGI MARAPUBLIC RELATIONS (PRO 458)PREPARED FOR: MADAM ROSILAWATI SULTAN MOHIDEEN

GROUP MEMBERS ILI NABILAH BT NORMAN KAMIL NOR FADILA BT MD YASIN MOHAMAD SHAFIE BIN SULEIMAN NUR AMIRAH BT ALIAS FAIRUL HAZIQ B MOHD ARIS ABDUL QAYUM B RAHMAN AMIRUL B ABD HALIM MOHD HAFIZAN B SALLEH AIZATUL MARSITAH BT IBRAHIM NABIHA BT AHMAD ISKANDAR NUR RAIHAN DAYANA BT KHAMIS SITI SYUHADA BT ZAINAL NURSHAFIKA BT SULOR (2010801286) (2010449638) (2010815454) (2010264376) (2010226646) (2010631064) (2010827572) (2010662124) (2010821458) (2010203696) (2010220296) (2010622218) (2010224712)

PROGRAM BERSAMAMU(TV3)

RESEARCH Introduction Goal Awards

Bersamamu(2011,SE16) Introduction Goal Awards

The Issues Information Research Sources Focus Group

Information Research Research about how to find the focus group Research on how to help the focus group

Sources Primary Secondary

Examples of Sources

Target Group Definition The focus group in this program

Conclusion

PLANNING SPONSOR AND COLLABORATE BODY

CAMPAIGN FOR THE PROGRAMME

DISTRIBUTION OF FUNDS

SPONSOR AND COLLABORATE BODYSYARIKAT FAIZA SDN.BHD -sponsor since it is started -consumer who purchase their product will also contribute to Tabung Bersamamu TV3 MAYBANK2U.COM -set up Tabung Bersamamu TV3 -as online channel to make donation

YAYASAN PELAJARAN MARA -assist in identifying children who need help in continuing and improving educational - fully fund the school fees and examination fees -to help students get the opportunity to pursue higher

CAMPAIGN FOR THE PROGRAMMETABUNG BERSAMAMU TV3 -via Jom Heboh -via sms -via Maybank2u to the account of Tabung Bersamamu TV3 PERJALANAN KAMI BERSAMAMU -during Aidilfitri -celebrate Aidilfitri with a few of family around Selangor, Pahang, Negeri Sembilan and Terengganu.

HIGHLIGHT THE CONCEPT OF MUTUAL COOPERATION -many are invited to join eg: government, private, non-governmental organizations, corporate bodies, university students -through activities of cleanse,repair and build house, provide counseling services, tuition,skills and health screening.

DISTRIBUTION OF FUNDSEach family receive RM20 000 to RM50 000 Based on criteria: -family size -ability of family heads -necessity Use for: -living expenses -educations -health -home repairs -capital to start a business

ACTION1. Jom/Sure Heboh Bersamamu Booth put TV3 Bersamamu Fund : more than RM170,000.00 collected throughout all the Karnival Sure Heboh events during the year 2004. 2. Advertising broadcast of advertising about Bersamamu program during prime time at any Media Prima channels.

3. Broadcast Bersamamu program at TV3 Aired at 9.30pm every Wednesday Show difficulty experienced by the poor family (monetary/health) During this program aired, audience can donate through SMS. 4. Perjalanan Kami Bersamamu during Aidul Fitr All the crews of Bersamamu went back to the house of the family that was aired in Bersamamu program. They celebrated Aidul Fitr with a few families around Selangor, Pahang, Negeri Sembilan & Terengganu.

5. Collaborate with Yayasan Pelajaran Mara. YPM established Education Fund. Help the children in Bersamamu families to further their studies.6. Collaborate with Maybank2u.com. Public can make online donation. 7. Collaborate with Faiza Sdn. Bhd. Public can make donation by buying Faizas products. Faiza Sdn. Bhd. provides rice for every Bersamamu families.

EVALUATION

KALIJAHWATI MD KASSIM PRODUCER "BERSAMAMU"I have been involved in producing BERSAMAMU since February 2006, a year after the programme began its initial airing. Through my involvement in this programme, I have gained much personal satisfaction in enabling various people and their families be highlighted in our programmes to get the necessary assistance and aid to better their lives and that of their children. It was and still is hard for me and my team when we find our feature stories. We undergo much heartache as we conduct our investigations prior to airing each family in focus. Once, in Perak, I met with a very poor family. The patriarch told us no one has ever asked about their shortcomings. Our tears streamed as he spoke of his family's ill fortune, when the Bersamamu team conducted their investigation and research prior to actual shooting of the programme. Throughout it all, I must say my team and I have derived much satisfaction in witnessing how the lives of the families we've assisted have changed. Witnessing how dilapidated homes, devoid of electricity and water supply, with major leakages have been transformed into proper homes. To me, it's the sense of responsibility I feel towards helping these families/individuals that keeps me going and I'm thankful for the boundless opportunities presented to give back to the community and I believe the Bersamamu team shares the same sentiment.

THE STAR ONLINE

Host Noor Hafiza Shaharuddin (second from right), flanked by actor Rosyam Nor and actress Nanu Baharuddin, in an episode of Bersamamu featuring a family in Sabah.

Offering help to the less fortunate is just a remote control button away. A LITTLE different from Finding Angels, TV3s Bersamamu (meaning being with you) does invite individuals and especially corporate bodies to extend monetary aid besides other contributions to the people whose plight is highlighted. A popular show that also boasts star power, it regularly ropes in well-known actor Rosyam Nor and actress Nanu Baharuddin to guest on the show since its inception. Starting from the current season, the Bersamamu team has altered its format to capitalise on the impact of reality TV. In this fourth season that began on April 10, the one-hour programme hosted by 23-year-old Noor Hafiza Saharuddin brings its cases live to the audience on every third week of the show. For the third week, we bring the people featured in the first and second weeks in to our studio at Seri Pentas (in Bandar Utama, Petaling Jaya) to enable live interaction between them and the viewers and potential benefactors, explains the producer Mazlin Nordin. We believe this will improve and speed up the donation process. Previously, the people who were featured had to wait until the end of the season to receive their allocated funds. With the new approach, we can give them help promptly. All donations go to a fund jointly managed by the operator of TV3, Sistem Televisyen Malaysia Berhad, and Amanah Raya Berhad. Details of how to donate by cheque or via SMS are on the show.

Tabung TV3, BersamamuBersamamu managed to raise a total of RM303,831.41 in 2009. Throughout the year, contributions from Bersamamu have been distributed to various charitable organisations. The fund is managed by an independent body, Amanah Raya Berhad (ARB) as its trustee and all pay-outs made are based on the review and approvals by ARB.

HULURKAN TANGAN RINGANKAN BEBAN

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