Presentation-UBanquet 2011.02.19 2003

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UNIVERSITY OF GREENWICHBA (HONS) IN BUSINESS STUDIES

BUSI 1484

Managing Strategy

Presented By :

Francis Wong Steven Ng

Yanis Cheung Peggy Ng

Date : 19 February 2012





BACKGROUND



U-BANQUET GROUP

Its predecessor was Choi FookHolding Limited

Operating several brands in

Hong Kong :

Chinese Cuisine Restaurant :U-Banquet

One-Stop Shop WeddingService Provided Company :U-Wedding



BUSINESSSTRATEGY



BUSINESS STRATEGY

Business Vision Statement

Value Chain

Core Competence

Competitive Advantage

Marketing Strategy & Promotion



BUSINESS VISIONSTATEMENT



BUSINESS VISION STATEMENT

Mission- Intent on understanding the different needs of eachcustomer in order to create a sweet & romantic wedding orunique event for wedding couples;

- Commit to do the best in order to ensure the mostimportant moment in the lifetime is much unforgettable &memorable.

Vision

- Provide the most comprehensive and excellent one-stopwedding and event planning service with professional,sincere and attentive service to customer



VALUE CHAIN



VALUE CHAIN Michael Porter identified a set of interrelated generic activities common to a wide range of firms

It is useful to model the firm as a chain of value-creating activities.

It could identify the competitive advantage through the value chain analysis



CORECOMPETENCE



CORE COMPETENCE

Three key criteria are:

It is not easy forcompetitors to imitate.

It can be leveragedwidely to manyproducts and markets.

It must contribute to

the end consumer'sexperienced benefits



COMPETITIVEADVANTAGE



COMPETITIVE ADVANTAGE

Cost Advantage

Competitive price offered among competitors

U-Banquet Tao Heung Maxim

Weekdays $5,500-8,000 $4,250-6,800 $5,800-9,000

Weekend orpublic holiday

$6,000-8,500 $5,000-8,000 $6,200-9,800




Differentiation Advantage

Convenience Location Like :




Differentiation Advantage

Chinese Cuisine

Food Quality

Environment

Social Responsibilities



MARKETINGSTRATEGY



MARKETING STRATEGY

By QuickMBA

The marketing concept of building anorganization around the profitablesatisfaction of customer needs has

helped firms to achieve success inhigh-growth, moderately competitivemarkets. However, to be successful inmarkets in which economic growth hasleveled and in which there exist manycompetitors who follow the marketing

concept, a well-developed marketingstrategy is required. Such a strategyconsiders a portfolio of products andtakes into account the anticipatedmoves of competitors in the market.



MARKETING STRATEGY



MARKETING STRATEGY

Promotion

Coupon

U Banquet’s Credit Card & Instalment

Wedding Expo

Web Site

Facebook Magazine Advertisement



MARKETING STRATEGY

COUPON



MARKETING STRATEGY

U BANQUET’S CREDIT CARD AND

INSTALMENT



MARKETING STRATEGY

WEDDING-EXPO



MARKETING STRATEGY

WEB-SITE



MARKETING STRATEGY

FACEBOOK



MARKETING STRATEGY

MAGAZINE ADVERTISEMENT



CONCLUSIONWhy Strategy is so important

Rigorous Changing Market Environment

Threat from Competitor to Substitute

Demanding Customers

Sustainable Business Growth



CONCLUSIONStrategy is

Long Term Direction

Responsive to Market Challenge

Allocate Resources

Scope of Business Activities

Value and Expectation of Stakeholder



Q & A



~ END ~

THANK YOU

Documents

Presentation-UBanquet 2011.02.19 2003