Presentation_hitesh Chauhan m1b

8/14/2019 Presentation_hitesh Chauhan m1b

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exceeding your imagination

PREPARED BY:

HITESH CHAUHAN

Gamingindustry


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I Introduction to gamingindustry

Started in 1951 by Ralph bear in new Hampshire

Pong was the first game to be introduced

In 1973 8000 10000 pong machine were sold

By this Japan invaded with bigger block buster PACMAN

Japan by introducing Nintendo in to the market rule theentire gaming industry by whopping90% share of the market

in 1990 due to advancement of technology the gaming


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It is a 220 billion dollar industryThere is a hardware and software part ofitComing to the hardware part the major

players are SONY, NINTENDO ,MICROSOFTIn 2008 gaming racked in a whopping21.33 billion $ a 19 % in crease over 17.91

billion $ earned In 2007 .Gains were made across all segments ofmarket. Hardware increased by 11% to 7.8billion $ and software sales grew jumping26% to 10.96 billion $


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Various brands under a company

SONY NINTENDO MICROSOFT

PSP Game boy PC

PS DS X-box360

PS2 Wii

PS3

Market share in 2008


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Games publishers

2008 position Name ofpublisher

2007 position

1 Nintendo 1

2 Electronic

arts

2

3 Activision 3

4 Ubisoft 4

5 Sony computer

entertainment

7

6 Take-two

interactive

5

7 Sega sammy

holdings/sega

of America

10

SonyLike No Other


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1. Found in-1946(adopted its current namein 1958)

2. Founders-Masaru Ibuka,Okio Morita3. Headquarters-Minato,Tokyo,Japan4. Key people-Sir Howard Stringer (CEO &

Chairman)5. Sony got into the console gaming market

in late 1994.6. It stands at first position in INDIA and

second in the world market of gamingindustry.

7. Name derived form a Latin word SONUS.

1. Found in-1946(adopted its current namein 1958)

2. Founders-Masaru Ibuka,Okio Morita

3. Headquarters-Minato,Tokyo,Japan4. Key people-Sir Howard Stringer (CEO &

Chairman)

5. Sony got into the console gaming market

in late 1994.6. It stands at first position in INDIA andsecond in the world market of gamingindustry.

7. Name derived form a Latin wordSONUS

.


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Swot analysis

OPPORTUNITIES

the PS3s lower priceconvinced people waitingfor Wiis to buy available

PS3s instead.

THREATS

PS3 customers shifting toXBOX-high prices

Recession has threatenedthe PS3 sales.

STRENGTH giving customer the

latest andgreatestgaming hardware and

software. High-quality

hardware.

Attuned to what their

hardcore gamerswants are.

WEAKNESS high-quality hardware =

high prices

New technology=high

OPPORTUNITIES

the PS3s lower priceconvinced people waitingfor Wiis to buy available

PS3s instead.

THREATS

PS3 customers shifting toXBOX-high prices

Recession has threatenedthe PS3 sales.

STRENGTH giving customer the

latest andgreatestgaming hardware and

software. High-quality

hardware.

Attuned to what their

hardcore gamerswants are.

WEAKNESS high-quality hardware =

high prices

New technology=high

Swot analysis


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1. Lowered down the hardware and software pricesto grab the space created in the market ofNINTENDO due to its unavailability.

2. Attracting movie making companies to make useof BLU-RAY technology, thereby bringing

revenues for the company.Marketing plans

1. Make Sony available on shelves always.

2. Lowered price-capture market of XBOX.

3. Took idea from NINTENDO and added the featureof motion sensitivity before release.

Marketing objectives

1. Lowered down the hardware and software pricesto grab the space created in the market ofNINTENDO due to its unavailability.

2. Attracting movie making companies to make useof BLU-RAY technology, thereby bringingrevenues for the company.

Marketing plans1. Make Sony available on shelves always.

2. Lowered price-capture market of XBOX.

3. Took idea from NINTENDO and added the featureof motion sensitivity before release.


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Marketing & Productstrategies

1. Target customer- 15 to 30yrs

2. Includes shooters and high action games such as KillZone and God of War

3. younger children-more adventure based games such asJak and Daxter and Crash Bandicoot

4. Blu-ray offers the latest advancement in movieentertainment experience. The detail of these movies isso good that you can literally see individual pores onpeoples faces. As you might expect, this means detail oneverything is very high and movie buffs love it.

5. High audio visual quality

6. classic games available for download via the PlaystationNetwork

7. Little change in control setup-compared to PS1 & PS2


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Intelligent Start !!!!!!!!!!!!!!!Pricing & Promotion &

Supply chain strategies1. Initially the prices were high then reduced to gain as

much as possible from the market- skimmingstrategy (extracting the creamy layer of market)

2. Provided a gaming system which also enables enables to

watch movies on it.3. Offers down able games

4. Nice warranty

5. Enables multiplayer games

6. Additional features-songs etc

7. Backward compatibility with PS1,PS2games

8. buys parts from different suppliers to construct the PS3

9. Then constructs units in Japan

10. After repeated testing, sales in Japan n then shortly in US

&so on11. From here they are sold to distributors.


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Thank you

Documents

Presentation_hitesh Chauhan m1b