Presentation.ppt 02

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HEALTHY peoplehealthyWORLD


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Annu George-09

Geeta Khedekar-21

Pradeep Pathak-32

Purnima.R.Singh-49

Prof- KUNAL SIR

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TBRAND LAUNCH

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MEETTHE UNMET


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MARKETING-.Marketing is the social process by which individuals and groups obtain what they

need and want through creating and exchanging products and value with others -Kotler.


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SALES

It is a process by which

[ PROSPECTING]-one identifies the people, who have a need.

[ NEEDS]-one determines the needs of the people

[ PROPOSE]-one determines a way of finding a solution to

the prospect's problem [RECOMMENDING]-one determines the way

of communicating your product as a solution

[ ADVOCATING YOURPRODUCT]-one determines the value

for the product for the prospect

[ SELLING BENEFITS]-one determines / sells benefits ofthe product to the prospect.

[ CLOSING THESALE]and then creating a transaction for

exchanging the product for

a value.

[ CREATING CUSTOMER SATISFACTION]

and thus creating a satisfaction to the buyer's needs/wants. 5


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4 Ps

1.PRODUCT

2.PRIC

3.PLAC

4.PRO OTI O

3.NEVERTOFORGETPROFIT

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Available as powder 200gms ready-mix

Profile of customers

a. Growing children

b.middle aged c.working class

d.women

e.oldage


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PROCUREMENT OF MATERIALS

Soya protein

Protein hydrosylate

Milk proteinNutritionalValue

PDCAAS (per digestibility corrective

amino acid) score-1

PER (protein efficiency ratio)is highest.i.e.-1

Compositionofproduct

8-10 ingredients.


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Goodnutritionfromeatinga healthy dietisthe

foundation ofany wellnessprogram

Macro andMicro nutrientconstitutesa healthy

nutrition.

Macronutrientsarecarbohydrates,proteins,fats

andindividualfatty acids.

Micronutrients includevitamins,mineralsandwater.

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Proteinsarecompoundscomposedofcarbon,hydrogen,oxygen,andnitrogen, which are

arrangedasstrandsofaminoacids

They play anessentialroleinthecellularmaintenance,growth,andfunctioningofthe human

body.

TheRecommendedDaily Allowance (RDA) of

protein 0.8 1.5gramper kilogramidealbody

weightfortheadult.

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ADOLESCENCE:

Theneedforproteinper

kilogram ofbody weightdecreasesapproximately from

1.2ginearly childhoodto

around1ginlatechildhood.

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Age(in yrs)

Protein

requirement(g/day)

3-5 22

6-8 30

9-11 41

Female

Age(in yrs)Protein

requirement(g/day)

12 57

13-15 65

16-18 63

Male

Age(in yrs)Protein

requirement(g/day)

12-13 54

13-15 70

16-18 78


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Amino acidsarethefundamentalbuildingblocks of

protein.Longchains ofamino acids,calledpolypeptides,makeupthemulticomponent,large

complexes ofprotein.

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Carbohydratesareanidealsource ofenergy forthebody andarenaturally occurringcompoundsthat

consist ofcarbon, hydrogen,and oxygen.

Each gram ofcarbohydrateprovides 4 calories.

Youneedanywherefrom 40-60% ofyourcalories

fromcarbohydrate.

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Consists offatty acids (lipids),somefatty acids have

specialfunctions,butmostly fatisastore ofenergy.

CALORIE PER NUTRIENTS

Fat:1gram = 9 calories

Protein:1gram = 4 calories

Carbohydrates:1gram = 4 calories

Alcohol:1gram = 7 calories

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ProteinDigestibility Corrected Amino AcidScore

(PDCAAS)

Using the PDCAASmethod, the protein quality rankings are

determined by comparing the amino acid profile of the specific

food protein against a standard amino acid profile with the

highest possible score being a 1.0

Proteinefficiency ratio (PER)

It is based on the weight gain of a test subject divided by its

intake of a particular food protein during the test period.

PER = Gain in body protein(gm)/ Protein intake (gm)

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TYPESOFVITAMIN B

Vitamin B1, (Thiamine)

Used to regulate the metabolism of your body as well as keep thelevel of bad cholesterol low.

Vitamin B2 (Riboflavin)

Used to promote good vision and healthy skin. Symptoms of adeficiency of riboflavin are mouth dryness and sensitivity to light.

Vitamin B3(Niacin)

Needed to help reduce the levels of bad cholesterol in our bodies.Confusion and insomnia are symptoms of not enough Vitamin B2 inour system.

Vitamin B5(Pantothenicacid)

Essential for the affect it has on pimples, acne and otherdermatological problems. Needless to say, severe acne is a symptomof Vitamin B5 deficiency as well as numbness in the extremities.

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TYPESOFVITAMIN B

Vitamin B6(Pyridoxine)

Helps with the production of red blood cells as well as the benefits itgives to our cardio vascular health. Anemia and possible depressionare symptoms of a lack of Vitamin B6.

Vitamin B7( Biotin)

Useful in helping to strengthen our nails and hair as well as a

preventative against hair loss. Not enough biotin can result in brittlenails. Biotin is also very important for babies.

Vitamin B9(Folicacid)

Very important vitamin for women, especially pregnant women. A

Vitamin B9 deficiency can lead to possible birth defects or low birthweight.

Vitamin B12(Cyanocobalamin)

Very important to the functions of our brain. Severe brain damagecan occur from Vitamin B12 deficiency.

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GENDER AGEPROTEIN

(GRAMS/DAY)

Infants 06 mths 9.1

712 mths 13.5

Children 13 years 1348 years 19

Males 913 years 34

1470 years 52 - 56

Females 913 years 34

1470 years 40 46

Pregnancy 1418 years 71

Lactation 1418 years 71


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OBJECTIVE FOR NEXT FIVE YEARS TO FEATURE IN TOP 50 BRANDS19

ORGRANK

NAME OF BRAND NAME OF COMPANY VAL(Cr.)

VALGTH%

UNITS

TOTAL

NO. OF

BRANDS

V06B1 PROTEIN-OTH.SUPPL.SOLIDS 201.7 13.6 16,879.6

189

1 B-PROTIN BRITISH BIOLOGICAL 21.1 16.7 1,863.4

2 GRD ZYDUS CADILA 19.4 20.3 1,819.4

3 COMPLAN HEINZ 16.3 15.9 1,436.9

4 PEDIASURE COMPLETE ABBOTT 15.9 17.8 517.0

5 THREPTIN RAPTAKOS BRETT 14.4 18.8 1,067.9

6 D-PROTIN BRITISH BIOLOGICAL 12.9 -2.0 1,027.9

7 PROTINEX WOCKHARDT 11.3 58.9 864.5

8 PEDIASURE ABBOTT 10.2 -11.2 281.7

9 PROTINULES ALEMBIC 7.0 -19.4 716.3

10 PRO-PL BRITISH BIOLOGICAL 6.8 21.4 506.6


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Compositionper

15gm

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PACK : 200 gm

PRICE = Rs. 150

FLAVOUR

Chocolate &

American Ice-cream


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DOSAGES

1Tablespoon twicedaily - 7 mgproteinper

day

INDICATIONSPregnancy & Lactation

Convalescence

Malaise & Fatigue&

GrowingChildren

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MRP 15 Rs

Available as 200 gms pet jar

Net Realizable Value (NRV)

= Estimated Selling Price - Cost of Completion and Disposal

NRV - 1.22


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OBJECTIVE FOR APR 2010

JUN 2011

CHOCOLATE

1000

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AMERICAN

ICECREAM

1000


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NUTRITION

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5 metro cities only

1. Mumbai

2. Delhi3. Chennai

4. Bengaluru

5. olkata


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Own manufacturing at buddi plant to ensure quality Distribution

from manufacture site

C&FA

Depots

DEPOTS

Stockiest

Retailer

Companysown chain

Malls


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Media /banner& hoardings at big shopping malls/ neon

lights in highways

Newspaper/ health magazines / women wealth

magazines .


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OBJECTIVE FOR APR 2010 JUN 2011


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Presentation.ppt 02