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Presents Presents IMTC Forum 2004 IMTC Forum 2004

Presents IMTC Forum 2004. Outline of visual communication service over FOMA network Presented by Isao Igarashi NTT DoCoMo,Inc

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Page 1: Presents IMTC Forum 2004. Outline of visual communication service over FOMA network Presented by Isao Igarashi NTT DoCoMo,Inc

PresentsPresents

IMTC Forum 2004IMTC Forum 2004

Page 2: Presents IMTC Forum 2004. Outline of visual communication service over FOMA network Presented by Isao Igarashi NTT DoCoMo,Inc

Outline of visual communication service over Outline of visual communication service over FOMAFOMA networknetwork

Presented by Isao Igarashi

NTT DoCoMo,Inc.

Page 3: Presents IMTC Forum 2004. Outline of visual communication service over FOMA network Presented by Isao Igarashi NTT DoCoMo,Inc

IMTC Forum – May 2004 – San Jose, California

Change of FOMA subscribers numberChange of FOMA subscribers number

2002/4 7 2003/1 2 3   4 5 6 7 8 9 10 11 12    2004/1    2

330

115

( Unit : thousand )

P2102VP2102Vlanchedlanched

1340

FF 21022102VV ・・NN 21022102VVlanchedlanched

658

155

900900i seriesi serieslanchedlanched

3

Lanched Lanched all over all over

the the countrycountry

2321

20002000

30003000

Page 4: Presents IMTC Forum 2004. Outline of visual communication service over FOMA network Presented by Isao Igarashi NTT DoCoMo,Inc

IMTC Forum – May 2004 – San Jose, California

Characteristics of FOMACharacteristics of FOMA

UIM cardUIM cardUIM cardUIM card

Multi accessMulti accessMulti accessMulti access

High Speed Data High Speed Data CommunicationCommunication

High Speed Data High Speed Data CommunicationCommunication

Video TelephonyVideo TelephonyVideo TelephonyVideo Telephony

ii --modemodeii --modemode

● capability of using several handsets with one number

● capability of using several handsets with one number

● downlink 384kbps high-speed communication

● video clipping service (i -motion )● mail with video clipping file (i -

motion mail )

● downlink 384kbps high-speed communication

● video clipping service (i -motion )● mail with video clipping file (i -

motion mail )

● bi-derectional communication with voice and video

● bi-derectional communication with voice and video

● bi-directional 384kbps packet switching mode

●   64Kbps circuit switching mode

● bi-directional 384kbps packet switching mode

●   64Kbps circuit switching mode

● capability of using voice and packet communication at the same time

● capability of using voice and packet communication at the same time

Dual networkDual networkDual networkDual network ● capability of using FOMA and PDC with one number

● capability of using FOMA and PDC with one number

Page 5: Presents IMTC Forum 2004. Outline of visual communication service over FOMA network Presented by Isao Igarashi NTT DoCoMo,Inc

IMTC Forum – May 2004 – San Jose, California

Visual communication serviceVisual communication service (1) (1) ~ ~ I-motionI-motion 、、 I-motion I-motion mailmail  ~ ~

Image sizeImage sizeImage sizeImage sizecodeccodec (( videovideo//

audioaudio ))codeccodec (( videovideo//

audioaudio ))

File sizeFile sizeFile sizeFile size

Frame rateFrame rateFrame rateFrame rate

●  176 × 144 dots 、128 × 96 dots●  176 × 144 dots 、128 × 96 dots

● max 15 frame / second● max 15 frame / second

● max 300 KB ( download )● max 300 KB ( download )

● MPEG- 4/ AMR ・ AAC● MPEG- 4/ AMR ・ AAC

File sizeFile sizeFile sizeFile size ● max 100 KB / mail● max 100 KB / mail

Image sizeImage sizeImage sizeImage size

codeccodec (( videovideo//audioaudio ))

codeccodec (( videovideo//audioaudio ))

Frame rateFrame rateFrame rateFrame rate

●  176 × 144 dots 、128 × 96 dots●  176 × 144 dots 、128 × 96 dots

● max 15 frame / second● max 15 frame / second

● MPEG- 4/ AMR ・ AAC● MPEG- 4/ AMR ・ AAC

Image playingImage playing timetime

Image playingImage playing timetime

● max 30 seconds● max 30 seconds

i-motioni-motion

i-motion maili-motion mail

Page 6: Presents IMTC Forum 2004. Outline of visual communication service over FOMA network Presented by Isao Igarashi NTT DoCoMo,Inc

IMTC Forum – May 2004 – San Jose, California

Visual communication serviceVisual communication service (2) (2) ~ ~ video callvideo call 、、 video call video call with avatarwith avatar ~ ~

codeccodec (( videovideo//audioaudio ))

codeccodec (( videovideo//audioaudio ))

Frame rateFrame rateFrame rateFrame rate ● max 15 frame / second● max 15 frame / second

● MPEG- 4/ AMR● MPEG- 4/ AMR

New style communication with expression of feeling by avatarNew style communication with expression of feeling by avatar New style communication with expression of feeling by avatarNew style communication with expression of feeling by avatar

2 2 type of mode type of mode (( whole action modewhole action mode 、、 partial action partial action modemode )) 2 2 type of mode type of mode (( whole action modewhole action mode 、、 partial action partial action modemode ))

Video TelephonyVideo Telephony

Video Telephony with avatarVideo Telephony with avatar

★action menu①moved to tears②angry②sad④fun⑤sleepy

Push bottum ①Moved to tears !Push bottum ①

Moved to tears !

Data speedData speedData speedData speed ●   64Kbps circuit switching mode●   64Kbps circuit switching mode

Page 7: Presents IMTC Forum 2004. Outline of visual communication service over FOMA network Presented by Isao Igarashi NTT DoCoMo,Inc

IMTC Forum – May 2004 – San Jose, California

Visual communication serviceVisual communication service (3) (3) ~ ~  Visual NetVisual Net ~ ~

Video conference service with FOMA networkVideo conference service with FOMA network Video conference service with FOMA networkVideo conference service with FOMA network

Reservation ・Non-reservation mode

Reservation ・Non-reservation mode

3 kinds of mode( speaker select 、 fixed 、 4

persons )

3 kinds of mode( speaker select 、 fixed 、 4

persons )Max 8 persons can attendMax 8 persons can attend

Characteristics of Visual

Net

Characteristics of Visual

Net

Visual Net serverPHS visual phone

FOMA handset

Call in and call out modeCall in and call out mode

ISDN Video phone handset

FOMA handset

Page 8: Presents IMTC Forum 2004. Outline of visual communication service over FOMA network Presented by Isao Igarashi NTT DoCoMo,Inc

IMTC Forum – May 2004 – San Jose, California

Visual communication serviceVisual communication service (4) (4) ~ V ~ V LiveLive ~~

Video Streaming serviceVideo Streaming service Video Streaming serviceVideo Streaming service

VV ideo on demandideo on demandVV ideo on demandideo on demand

LL ive on demandive on demandLL ive on demandive on demand

V-live PF

Encoder

StreamingServer

Live on demandLive on demand

Contents provider

V-live PF

ContentVideo on dem

and

Video on demand

HostingServer

upload

Contents provider

Encoder

StreamingServer

Page 9: Presents IMTC Forum 2004. Outline of visual communication service over FOMA network Presented by Isao Igarashi NTT DoCoMo,Inc

IMTC Forum – May 2004 – San Jose, California

Change of Visual communication traffic (1)

Change of video call traffic per Change of video call traffic per subscribersubscriberChange of video call traffic per Change of video call traffic per subscribersubscriber Active user Active user Active user Active user

( thousand )

150

100

5011.3%11.1%9.2%

11.7%

14.6%17.3%

2003/42003/4     55           66           77             88           992003/42003/4     55           66           77             88           99

( minute / month ・user )

3

2

1

Page 10: Presents IMTC Forum 2004. Outline of visual communication service over FOMA network Presented by Isao Igarashi NTT DoCoMo,Inc

IMTC Forum – May 2004 – San Jose, California

Change of Visual communication traffic (2)

Increase by 6 times through April to Dec.’03

200% >>

300% >>

400% >>

<< referencereference :: Other service Other service datadata >>

◆ Vlive  

    May ‘03 Dec ‘03⇒  4times increase

◆ Visual Net Subscriber

    May ‘03 Dec ‘03⇒ 7times increase

500% >>

2002

年11

2002

年12

2003

年1 月

2003

年2 月

2003

年3 月

2003

年4 月

2003

年5 月

2003

年6 月

2003

年7 月

2003

年8 月

2003

年9 月

2003

年10

2003

年11

2003

年12

traffic

Page 11: Presents IMTC Forum 2004. Outline of visual communication service over FOMA network Presented by Isao Igarashi NTT DoCoMo,Inc

IMTC Forum – May 2004 – San Jose, California

Negative issues of Video Telephony popularization

AttentionAttention

InterestInterest

DesireDesire

ActionAction

②don’t have a partner who has FOMA handset

③don’t want to be known where I am

④Video Telephony charge is expensive

①cannot understand when video telephony should be used

■FOMA user’s questionnaire result

Page 12: Presents IMTC Forum 2004. Outline of visual communication service over FOMA network Presented by Isao Igarashi NTT DoCoMo,Inc

IMTC Forum – May 2004 – San Jose, California

Measure of Measure of Video Telephony popularization (1)(1)

1. Preparation of free V-live contents ◆「 DoCoMo Channel 」   ・ Business News  :  Economic News, Market Information, etc.   ・ Live Radio   :  Internet Radio contents ・ DoCoMo CM

◆A person who don’t have video telephony partner can try to use video telephony.

2.Application of inexpensive charge

◆ max 30% discount charge application to call numbers that are registered beforehand

Page 13: Presents IMTC Forum 2004. Outline of visual communication service over FOMA network Presented by Isao Igarashi NTT DoCoMo,Inc

IMTC Forum – May 2004 – San Jose, California

Measure of Measure of Video Telephony popularization (2)(2)

4.Video Telephony Trademark

   

 

Namecard

Handset

HP“emoji”

以下の番号に  くださ

  090-****-**

●●●● ●●●

3.Avatar communication

★action menu①moved to tears②angry②sad④fun⑤sleepy

Push bottum ①Moved to tears !Push bottum ①

Moved to tears !

Page 14: Presents IMTC Forum 2004. Outline of visual communication service over FOMA network Presented by Isao Igarashi NTT DoCoMo,Inc

IMTC Forum – May 2004 – San Jose, California

Measure of Measure of Video Telephony popularization (3)(3)

Increase of Video Telephony traffic by interconnecting FOMA with PC

FOMA enable us to use video telephony easily, and number of FOMA handset is increasing.

FOMA Video Telephony

Rapid spread of broadband network Spread of VoIP technology Low price camera for PC is increasing

Broadband network

FOMA

GW

ISP

PHS

ISDN

Ncc-m

Page 15: Presents IMTC Forum 2004. Outline of visual communication service over FOMA network Presented by Isao Igarashi NTT DoCoMo,Inc

IMTC Forum – May 2004 – San Jose, California

Measure of Measure of Video Telephony popularization (4)(4)

Background Background selectionselection

Background Background selectionselection

AvatarAvatarAvatarAvatar

● selection of background image● selection of background image

● realistic feeling expression by face tracking technology

● realistic feeling expression by face tracking technology

● background selection● Face tracking

If a face move, avatar also move similariy.

Improvement of avatar communication