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End User Productivity: Better Insight through

Integrated Business Intelligence

Szabolcs Radnai

Business Intelligence – Business Development Manager – EE Region

Trend: From Operational Excellence to

Management Excellence

Time

Adaptability

OPERATIONAL EXCELLENCE

MANAGEMENT EXCELLENCE

3

„Costs“

„Quality“

„Speed“

„Smart“

„Agile“

„Aligned“

Operational

Data

Analytical

Data

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Agenda

• BI (re)defined

• Oracle BI and BI Apps Vision

• The technology behind the BI Applications

• What Are Oracle BI Applications

Embedded Business Intelligence

EPM System

BI Applications

Enterprise BI Platform

Data Mining

Ad Hoc Query

Database Reporting

OLAP

Oracle Business Intelligence 11g

Insight Collaboration Action

Loopback

BI does not work isolated

Insight

Collaboration

Decision-making

Action

“I’m new here…. Where is the action?

Oracle’s Business Intelligence StrategyContinued Investment and Innovation

1995 20102000 2005

Embedded Business Intelligence

Oracle Exadata

EPM System

BI Applications

Enterprise BI Platform

Data Mining

Ad Hoc Query

Database Reporting

OLAP

Oracle Business Intelligence 11g

8i 9i 10g 10g R3 10g R5 11g2.0BI Releases 1.2 8.31.6

Oracle Hyperion Performance Management Applications

Oracle Business Intelligence Applications

Complete and IntegratedFrom Storage To Scorecard

Oracle Business Intelligence Foundation

Oracle Business Intelligence Enterprise Edition

Oracle Business Intelligence Publisher

Oracle Essbase

Oracle Data Integrator, Oracle Golden Gate

Oracle Exadata

Oracle Data Mining

Oracle OLAP

Oracle Partitioning

The Standard for Enterprise Business

IntelligenceMost Complete

New in Oracle Business Intelligence 11g Oracle

Single interface for all kind of (relational & OLAP) analysis

Any style of reporting, user type, data source

All types of collaboration within dashboards and

workspaces

Initiate in-context actions from dashboards

Scorecard application connected to dashboard KPIs

OLTP & ODSSystems

Data WarehouseData Mart

PackagedApplications

(Oracle, SAP, Others)

ExcelXML/Office

BusinessProcess

OLAPSources

Exadata Unstructured & Semi-Structured

Complete, Integrated.Oracle Business Intelligence 11g

Common Enterprise Information Model

• Common Metadata Foundation across all Data Sources

• Common Security, Access Control, Authorization, Auditing

• Common Request Generation and Optimized Data Access Services

• Common Clustering, Workload Management, & Deployment

• Common Systems & Operational Lifecycle Management

Interactive Dashboards

Reporting &Publishing

Ad-hoc Analysis

Detect& Alert

Office Integration

Search EmbeddedDataIntegration

Mobile Scorecards Collaborate

Oracle BI Server EE Leading R-OLAP Server

• Complete BI Tools Suite• Consistent UI, metadata,

calculations, data access, security

• Best Performance• Intelligent Request Generation

• Intelligent Function Shipping

• With multi-pass calculations

• Intelligent Aggregate Navigation

• Intelligent Caching

• Optimized Distributed Data Access

• Multi-user Development• Enterprise consolidation & scale

• Heterogeneous Data Sources• Relational, OLAP, unstructured

Common Enterprise Information Model

ORACLE BI SERVERComplete. Open. Integrated.

Best-in-Class Query & Analysis User

Interface• Powerful dashboards

• Visually appealing

• Intuitive

• 100% thin client

• Across all styles of analysis• R-OLAP, M-OLAP, Scorecards,

Reporting, Collaboration, Actions

• Across all data sources• Simplified model for users

• Federated data access

• On-the-fly calculations, even with complex share and time series

• Custom members & groups

• Share, collaborate, & publish

• Consistency & alignment

Best-in-Class M-OLAP User Interface

• First, seamless R-OLAP & M-OLAP Browser Interface

• OLAP Query Building with member selection• Member selection

• Calculated members

• Hierarchical calculations

• Custom aggregates

• Navigate across relational and multidimensional sources• Shared metadata, calculations,

dimensions, security

• Ragged & skip-level hierarchies

• Performance for each source

• Microsoft Office Integration

Oracle EssbaseLeading M-OLAP Server

• Self-Service and Departmental Analysis• Forward-looking: Prediction & what-if analysis

• Simple to model complex business scenarios

• Sophisticated, cross-dimensional calculations

• Procedural, financial, time series & custom calculations

• Custom analytic applications

• Multi-user write-back

• Best M-OLAP Performance & Scalability• Flexible storage – Block, Aggregate & Hybrid

• Optimized load performance, trickle feed

• High-availability clustering

• Benchmarked sub-second response time with 20,000 concurrent users, 15 dimensions, 1 billion records

• Integrated with Oracle BI and Oracle EPM• Shared metadata, calculations, dimensions, security

Oracle Scorecard and Strategy

ManagementStrategy Management & Goal Setting

• Integrated BI component• KPIs as core metadata

• Thresholds, owners, history

• Auto-generated interactive analyses

• Linked objectives & initiatives

• Automatic detection

• KPI alerts triggered by thresholds

• Strategy visualization

• Strategy Maps and Trees

• Cause and Effects

• Watchlists

• Annotations & override

• All methodologies

• Balanced scorecard, six sigma, Baldrige

NEW – Oracle BI Foundation Suite

• Bundle of OBI Suite EE+ joined together with Essbase Plus and

Oracle Scorecard and Strategy Management.

• Most comprehensive, and integrated BI product on the market

• The strategic BI Tech product

• At $3,675 NUP, lower price point than the prices of the elements

• End user minimum – 25

• There is no minimum processor count for this.

• BI Foundation for Applications to be announced

Reporting StrategyBest in Class Report Builder

• Unified architecture for web-

based interactive and document-

centric production reporting

• 100% pure thin client interface– No plug-ins, native AJAX

• 100% lifecycle support– Access data, design, schedule,

manage all in thin client

• For interactive reporting– Web-centric design

• For production reporting– Pixel-perfect documents

• Microsoft Office Integration– Excel, PowerPoint, Word

– Microsoft Office 2003, 2007 & 2010

Interactive

Dashboards

Geospatial

Visualization *

Office Integration

Mobile Reports

Visualization and CollaborationA unified End User Experience

Complete. Consistent. Accurate.

Applications & Portals

Search *Ad-hoc

Queries

Collaboration *

Scorecards *

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• Many mapping visualizations• Thematic, dot-density, bar, pie, or color shapes with binning

• Multiple layers

• Interactive map controls

Interactive Spatial Visualization

Oracle BI CollaborationWebCenter Workspaces & Collaboration

• Integrated with WebCenter• Search, tagging, tag clouds

• Linking & document association

• Discussion forums

• Chat, presence, & real-time collaboration

• Workspaces

• Community lists

• Business Intelligence in portals• Dashboards, dashboard pages,

scorecards, reports embeddable

• Standards-based portlet integration

• Context passing & run-time editing

• Personalization & skinning

• Oracle & other portals

First Closed-Loop Business Intelligence Solution

THE OLD WAY

Disconnected. Open Ended.

The New Way:ACTION FRAMEWORK

Integrated. Actionable.

Oracle BI Action FrameworkAlerting & Insight-to-Action

Sense

• Detect business

events &

conditions.

Respond automatically

• Generate and

deliver reports

• Alert and Notify

users

• Initiate business

Processes and

workflows

Monitor Progress

• Track resolution

and progress

FULLY AUTOMATIC

Define actions

in response to insights

• Associate with key

business

conditions

Navigate

• Guide users to

relevant analysis,

web content and

transactional

systems

Take Action

• Initiate workflows

& business

processes

HUMAN-DRIVEN

• Navigate to further analysis

• Initiate a business process

• Executea workflow

• DeliverBI content

• Call a Web service

• Collaborate

Oracle Positioned in Leaders

Quadrants

Magic Quadrant for BusinessIntelligence Platforms, 2010

Magic Quadrant for CPM Suites, 2010

Magic Quadrant for Data Warehouse Database

Management Systems, 2010

Source: Gartner, Inc., “Magic Quadrant for Business Intelligence Platforms, 2010” by Rita Sallam,

Bill Hostmann, James Richardson, Andreas Bitterer, 29 January 2010.

This Magic Quadrant graphic was published by Gartner, Inc. as part of a larger research note and should be

evaluated in the context of the entire report. The Gartner report is available upon request from Oracle.

Gartner Magic Quadrant for

Business Intelligence Platforms

Decision Workflows – Financial Analytics

• Business Function

Receivables

• Role

Director, Credits &

Collections

• Objectives

– Maximize cash flow

– Control risk of

receivables portfolio

Target collection efforts

to reduce overdue

balances

Drill to

overdue invoice detail

Who are the customers

and collectors?

How long is the

underlying overdue

balance pending?

Is overdue balances

trending up?

Is DSO on target?

Maximize cash flow

Drill to

due balances by region

What is the aging of

due balances?

Are payment terms

in compliance?

Is DPO on target?

Business

Objectives/

Issues

Gain

Insights

Take

Action

Building BI Solutions is Challenging Significant Investment, Skills and Time Required

License an ETL tool to move data from operational systems

to this DW

License interactive user access tools

License/create information delivery tools

Research/understand analytic needs of each user community

Set up user security & visibility rules

Perform QA & performance testing

Manage on-going changes/upgrades

Develop detailed understanding of operational data sources

Build ETL programs for every data source

Build analytics for each audience

Design a data warehouse by subject area

License an ETL tool to move data from operational systems

to this DW

License interactive user access tools

License/create information delivery tools

These steps require

multiple different BI

and DW technology

INVESTMENTS

Develop detailed understanding of operational data sources

Build ETL programs for every data source

Build analytics for each audience

Design a data warehouse by subject area

These steps require

IT or BI staff

resources with

specialized SKILLS

These steps take

TIME to understand

and perfect as

knowledge of best

practices is learned

Research/understand analytic needs of each user community

Set up user security & visibility rules

Perform QA & performance testing

Manage on-going changes/upgrades

Oracle BI Apps Vision

• Simplifying repeatable activities in

• Content and logic in subject areas

• Data model

• ETL

• Data presentation

• BI Tools

• Critical functionality mass in predefined applications

• Leverage own technology and architecture

Build from Scratchwith Traditional BI Tools

Oracle BI Applications

Prebuilt Business Adapters for

Oracle, PeopleSoft, Siebel, SAP,

others

Prebuilt DW design, adapts to your

EDW

Role-based dashboards and

thousands of pre-defined metrics

Easy to use, easy to adapt

Weeks or Months

Back-end ETL andMapping

DW Design

Define Metrics& Dashboards

Back-end ETL andMapping

DW Design

Define Metrics& Dashboards

Training / Roll-out

Training / Rollout

Months or Years

Results• Faster time to value

• Lower TCO

• Assured business value

Source: Patricia Seybold Research, Gartner, Merrill Lynch, Oracle Analysis

Speeds Time To Value and Lowers TCO

“Zero to BI in 100 Days”

Before

Fragmented systems and processes

Always in “Reaction Mode”, limited

ability for “real-time” analysis

Majority of time spent on “gathering”

data instead of “analyzing” data

No common approach, standards, or

best practices.

Inability to identify root causes and

drive corrective actions

Ingersoll Rand is a global $11B+ industrial firm providing

products, services and solutions to transport and protect food

and perishables, secure homes and commercial properties,

and enhance industrial productivity and efficiency

After

Oracle BI EE and Oracle BI Apps as

“Strategic Platform”

Deployed Oracle BI Order Management,

Sales, and Service Analytics at 33 sites

with just 5 FTEs

Replaced over 300 legacy reports while

integrating data from Oracle, MS SQL

Server, mainframe data, MS Access,

Excel and flat files

Average response time < 8 seconds with

millions of records at users’ fingertips

Obtaining good, consistent business information in a reasonable time frame has been one of my single largest frustrations with managing this business. This will move us significantly forward on that path.”

– Brian Fahnestock, Director, Ingersoll Rand

• Dashboards

• Pre-built ETL across multiple

applications and sources

• Pre-mapped metadata

• Pre-built metrics

• Pre-built data model

The Real Value is Below the SurfaceOracle BI Applications

More than just dashboards and reportsAnswers unlocks limitless combinations

• Oracle Answers together with

prebuilt Subject Areas =

Unlimited analysis possibilities

• Almost limitless combinations of

analysis entities in support of

business objectives

• Many metrics and dimensional

attributes not surfaced by

prebuilt dashboards and reports

but in Subject Areas

CRM ANALYTICS ERP ANALYTICS

SALES

• Pipeline Analysis

• Forecast Accuracy

• Up-sell/Cross-sell

• Cycle Times

• Lead Conversion

• Sales Team Effectiveness

MARKETING

• Campaign Effectiveness

• Customer Insight

• Product Propensity

• Market Basket Analysis

• Campaign ROI

SERVICE &

CONTACT CENTER

• Service Effectiveness

• Customer Satisfaction

• Resolution Rates• Service Rep

Efficiency• Service Cost• Service Trends

ORACLE BI SUITE ENTERPRISE EDITION PLUS

AND OTHER OPERATIONAL AND ANALYTIC SOURCES

SOURCE ADAPTERS:

FINANCIALS

• General Ledger

• Accounts Receivable

• Accounts Payable

• Cash Flow

• Profitability

• Expense Management

PROCUREMENT &

SPEND

• Direct & Indirect Spend

• Buyer Productivity• Contract

Compliance• Supplier

Performance• Purchase Cycle

Time• Employee

Expense

SUPPLY CHAIN &

ORDER MGMT

• Revenue & Backlog

• Inventory Analysis

• Fulfillment Status

• Customer Status

• Order Cycle Time

• BOM Analysis

PROJECTS

• Project Funding and Budget

• Product Cost

• Project Revenue

• Project Billing

• Project Profitability

HUMAN

RESOURCES

• Employee Productivity

• Compensation

• Talent Management

• Recruiting Analysis

• Learning Analysis

• Workforce Profile

Oracle BI Applications SuiteComplete, Prebuilt, Best Practice Analytics

PRICE

• Price Segments

• Price Waterfall Analysis

• Deal Life Cycle

• Deal Desk Analysis

• Product Pricing Performance

LOYALTY

• Member Demographics

• Membership Trends

• Program Revenue

• Promotion Effectiveness

• Points Analysis

BI Applications 7.9.6 - Business ContentOver 8,000 pre-defined assets

BI Application DashboardsDashboard

PagesReports Metrics

Sales 14 33 620 596

Price 5 32 92 453

Marketing 5 27 124 325

Loyalty 4 15 60 194

Service 8 15 102 308

Contact Center 5 17 72 209

Financials 6 36 255 488

HR 9 45 238 335

Supply Chain & Order Mgmt 3 22 157 235

Procurement & Spend 5 25 266 264

Project 3 15 146 323

All Industry Apps 44 147 1,117 1,216

Total 109 430 3,250 4,946

Unrivaled Integration with Oracle AppsExtends BI Value. Lowers TCO.

View performance “in-context” with budgets

and plans

INTEGRATED WITH PLANNING AND EPMS

Seamless navigation from analytical information

to transactional detail

ACTION LINKS – “INSIGHT TO ACTION”

One login. Right content for each user.

INTEGRATED SECURITY*

Data Security

UserSecurity

ObjectSecurity

BPEL, ESB Oracle BI

Intelligence-driven business processes

INTEGRATED WORKFLOW

*JDE E1 supports User and Object security via LDAP. Data security not integrated.

Example: Financial Analytics Components

Pre-mapped metadata, including

embedded best practice calculations and

metrics for financial, executives and other

business users

A “best practice” library of over 480

pre-built metrics, 36 intelligent dashboards,

250+ reports and several alerts for CFO,

Finance Controller, Financial Analyst,

AR/AP Managers and Executives

Pre-built ETL to extract data from over

3,000 operational tables and load it into

the DW, sourced from PSFT, Oracle EBS

and other sources

Pre-built warehouse with 16 star-schemas

designed for analysis and reporting on

financial analytics

Presentation layer

Logical business model

Physical sources

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