Strategic ManagementExecutive Development Program55

Perusahaan menggunakan strategi penentuan harga sebagai salah satu cara untuk mendorong pertumbu-han perusahaan yang tercermin dalam peningkatan laba perusahaan dari tahun ke tahun. Harga merupa-kan satu-satunya elemen dalam bauran pemasaran yang mewakili pendapatan perusahaan. Elemen bauran pemasaran yang lain, seperti promosi, produk, dan lain-lain justru mendorong munculnya biaya dalam menciptakan nilai untuk pelanggan. Strategi penetapan harga yang tidak terkoordinasi atau penggunaan pendekatan trial and error terhadap harga justru berdampak pada penurunan laba perusahaan.

Di lingkungan ekonomi global yang berubah secara cepat dan dramatis, pilihan konsumen makin bervariasi dan tak terbatas, serta inovasi teknologi yang eksplosif. Bahkan saat ini, konsumen tidak hanya membeli produk atau jasa, tetapi mereka membeli value (nilai). Kemampuan untuk memahami, mengidentifikasi dan menciptakan value yang diharapkan konsumen, serta mengkomunikasikan value proposition perusahaan secara efektif kepada konsumen merupakan hal penting. Oleh karena itu penetapan dan taktik harga merupakan faktor penting dalam menentukan posisi kompetitif, kesuksesan, dan akhirnya profitabilitas perusahaan.

Menjawab Masalah Apa

Setelah selesai mengikuti program ini, peserta diharapkan mampu:• Konsep Marketing Mix, terutama elemen Price.• The power of pricing dan faktor-faktor yang mempengaruhi harga• Tiga pendekatan umum dalam pricing strategy, yaitu Cost Based Pricing, Market Based Pricing, dan Value Based Pricing.• Pengaruh biaya terhadap pembentukan harga dan Cost Volume Profit• Demand based pricing dan competition based pricing.

Manfaat Apa yang Anda Peroleh

Company is applying pricing strategy as one of the means to boost company’s growth, which is reflected in year-to-year incremental profit. Price is the only element within marketing mix that represents income for the company. Other elements, such as promotion, product, and others, are generating the presence of costs in creating value for the consumer. Pricing strategy that is not well-coordinated or by implementing trial and error approach for the pricing strategy, it will create the impact of decreasing profit for the company.

In global economy environment that changes rapidly and dramatically, consumer’s choices become so diverse and limitless with explosive technology innovation. Nowadays, consumers not only buying products or services, rather they are purchasing value. The ability to understand, identify and create value that is expected by consumer, and to communicate effective company’s value proposi-tion are very important. Hence, price decision and price tactic are important factors to determine competitive position, success and lastly, company profit.

Problems To Be Addressed

Having attended this program, the participants are expected to be able to:• Concept of Marketing Mix, especially element Price• The power of pricing and factors which influence the price • Three general approaches in pricing strategy, such as Cost-based Pricing, Market-based Pricing, and Value-based Pricing• The influence of cost to the price structure and Cost Volume Profit • Demand-based pricing dan competition-based pricing.

Objectives

PRICINGSTRATEGY

STRATEGIC MANAGEMENT

ID EN

56

1. Introduction to Pricing a. 4P of Marketing Mix b. The Power of Pricing c. Faktor-faktor yang mempengaruhi penentuan harga d. Tiga pendekatan umum dalam Pricing Strategy2. Cost Based Pricing a. Pengaruh biaya terhadap pembentukan harga b. Cost-Volume-Profit3. Market Based Pricing a. Demand Based Pricing b. Competition Based Pricing4. Value Based Pricing

Apa Saja yang Dibahas

• Manajer Senior • Manajer

Siapa yang Perlu Ikut

• Introduction to Pricing a. 4P of Marketing Mix b. The Power of Pricing c. Factors that influence price decision d. Three general approaches in Pricing Strategy• Cost Based Pricing a. Influence of Cost to the price structure b. Cost-Volume-Profit• Market-based Pricing a. Demand-based Pricing b. Competition-based Pricing• Value-based Pricing

Subjects Covered

• Senior Manager • Manager

Who Should Attend

PRICINGSTRATEGY

STRATEGIC MANAGEMENT

ID EN

IDR 5.000.000 29-30 Apr 11-12 Sep

DEC

ISIO

NSC

IEN

CE

16

40

16

16

2

5

2

2

5.800.000

8.400.000

4.800.000

4.900.000

HU

MA

N R

ESO

URC

E M

AN

AG

EMEN

T

05. HR for Non HR Managers

06. Human Resources Management

07. Comprehensive Job Analysis

08. Designing Training Program

09. Evaluating Training Program

10. Measuring Return On Training Investment - ROTI

11. Remuneration Management

12. Industrial Relations Conflict Resolution

13. Designing Competency Model

14. Competency Based Recruitment & Selection

15. Practical Behavior Based Interview

16. Designing Learning Program

17. Talent Management

18. Human Capital Management Certification (HCMC)

- Modul 1 : Aligning HCM Strategy and Corporate Strategy

- Modul 2 : Acquisition and Develop the Right Employee

- Modul 3 : Retain the Best Employee

- Modul 4 : Increase Employee Engagement

19. Assessment Center Assessor Certification

16

40

24

20

16

16

24

16

16

20

16

24

16

32

24

24

24

40

2

5

3

2.5

2

2

3

2

2

2.5

2

3

2

4

3

3

3

5

ST

RAT

EGIC

MA

NA

GEM

ENT

20. Design Thinking For Innovation

21. Business Acumen

22. Pricing Strategy

23. Company Strategic Planning

24. Managing Organizational Change

25. Business Model Canvas

26. Business Process Mapping

27. Feasibility Study

28. Integrated Risk Management

29. Innovation Strategy

30. Product Innovation Management

31. Managing Innovation For Growth

24

20

16

20

16

20

16

20

20

16

24

24

3

2.5

2

2.5

2

2.5

2

2.5

2.5

2

3

3

5.500.000

5.100.000

5.000.000

7.000.000

5.500.000

5.500.000

5.000.000

6.500.000

6.500.000

6.500.000

5.800.000

5.800.000

28 Jan - 01 Feb

28 Jan - 01 Feb

30 Oct - 01 Nov

31 Jul - 02 Aug

27-28 01-02 09-10 04-0524-2501-05

29 Jul - 02 Aug

28 Jan - 01 Feb 25-2925 Feb - 01 Mar

26-30

17-18 21-22

07-08

07-08

24-25 07-08 06-07

05-06 10-11 15-16

11-15

11-15

27-29

05-06 28-29

28-29

08-12

24-26

01-02

29-30

10-12 16-18

12-14

07-08

20-22

27-28

13-14 08-09

21-23

17-19

01-05 05-09 09-13 07-11 04-08 09-13

13-15

17-19

11-12 03-04

20-22

12-15

27-29

06-08

13-14

09-11 17-19 09-11 17-19

13-15

26-28

05-06

24-26

24-25

07-09

16-17

20-22

06-08

18-20 11-13

08-09 04-05 04-05

27-28

20-22

02-03

16-18

23-25

21-23

07-09

10-12

25-2714-16

29-30 11-12

13-15

17-20

14-16 20-22

15-16 04-05 27-28

08-12

24-25

10-11

19-23 16-20

25-27

14-18

01-03

23-24

30-31

08-10

11-15

27-29

20-21

09-13

10-12

17-18

22-26 23-27 21-25 18-22 16-20

11-1213-14

27-28

16-17

03-04

18-19

20-21 21-22

4.500.000

7.000.000

5.200.000

5.800.000

5.200.000

5.200.000

5.400.000

4.800.000

5.200.000

5.500.000

5.500.000

5.200.000

5.200.000

22.000.000

7.900.000

5.700.000

5.700.000

5.700.000

10.000.000

01. Strategic Decision Making

02. Minaut Indonesia - Problem Solving and Decision Making

03. Practical Problem Solving

04. Creative Thinking Technique

JanProgram Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Hours Days StaffParticipantsSpv Mgr Sr Mgr Price

NEW

MA

RK

ETIN

G M

AN

AG

EMEN

T

40. Direct & Database Marketing

41. Designing an Exceptional Customer Experience

42. Developing Digital & Social Media Strategies for Business

43. Upgrowth Program for Manager Marketing and Supervisor

44. Advance Competitive Marketing Strategy

45. Building Brand Equity and positioning

46. Marketing Management

47. Building Service Culture

48. Customer Satisfaction Management

49. Customer Service Orientation Enhancement

50. Marketing Channel Strategy

51. Sales Management

52. Salesmanship

53. Negotiation Skill for Business

54. Applied Marketing Research

PERS

ON

AL

EFFE

CTI

VEN

ESS

30-31

19-21

05-06 10-11

23-25 24-26

30-31

19-21

10-12

18-20

27-28

13-14

23-25

02-03

16-17

09-10

10-12

14-16

14-15

07-08

16-18

07-09

22-23

10-12

01-02

29-30

19-21

13-14

06-08

27-28

31 Jul - 01 Aug

FIN

AN

CIA

L M

AN

AG

EMEN

T

55. Finnon : for Public Sector

56. Finnon : Understanding Financial Statement

57. Finnon : Profit Planning & Capital Budgeting

58. Working Capital Management

59. Effective Cost Management

60. Budgeting

61. Financial Statement Analysis

62. Financial Projection & Valuation

63. Internal Audit

64. Forensic Accounting & Fraud Investigation

65. Financial Aspects on Feasibility Study

20

20

16

16

20

16

16

16

32

24

16

2.5

2.5

2

2

2.5

2

2

2

4

3

2

4.400.000

6.500.000

5.300.000

5.200.000

5.200.000

5.500.000

6.200.000

5.400.000

5.800.000

5.800.000

5.000.000

29-31

03-05

16-18 14-16 10-12 08-10 17-19

04-05

18-20

10-11

04-05

13-15

12-13

05-06

27-29

20-21

22-24

15-16

02-03

04-05

25-26

28-29

06-07

21-23

24-25

17-18

09-12

19-21

12-14 10-12 21-23

07-08

14-15

23-25

01-02

10-12

27-28

05-06

12-15

20-21

27-28

07-08

31 Jul - 02 Aug

29 Oct - 01 Nov

31 Jul - 01 Aug

26-2805-07

13-15

27-29

22-23

18-20

30-31

13-15

04-06

17-19

11-12

03-05

26-28

20-22

26-27

05-07

13-15

02-04

09-10

16-18

23-25

01-03

04-06

10-12

25-26

03-05

16-18

03-05

09-11

28-30

21-22

15-17

15-17

07-09

22-23

29-30

24-26

10-12

01-02

20-22

12-14

27-29

20-21

30 Jan - 01 Feb

27 Feb - 01 Mar

29 Jul - 02 Aug 28 Oct - 01 Nov

30 Jul - 01 Aug

16

20

24

48

24

20

24

16

20

16

20

20

16

20

20

2

2.5

3

5

3

2.5

3

2

2.5

2

2.5

2.5

2

2.5

2.5

4.500.000

4.800.000

4.500.000

7.500.000

6.200.000

5.100.000

5.300.000

5.500.000

5.500.000

5.000.000

5.500.000

5.200.000

4.500.000

5.500.000

5.200.000

JanProgram Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Hours Days StaffParticipantsSpv Mgr Sr Mgr Price

19-2121-2309-11

32. Enhancing Your Personal Effectiveness

33. Effective Business Communication

34. Report Writing

35. Powerful Business Presentation

36. Time Management

37. Stress Management

38. Interpersonal Softskills

39. Strengthening Your Leadership Talent

5.000.000

4.800.000

5.000.000

5.000.000

5.000.000

4.500.000

5.000.000

5.000.000

2

2.5

2.5

2.5

2

2

2

3

16

20

20

20

16

16

16

24

OPE

RAT

ION

MA

NA

GEM

ENT

73. Managing Service Operation

74. Engineering (Fixed) Asset Management

75. Running Your Microsoft Project

76. Starting a Project Management Office / PMO

77. Designing Work Instruction

78. Effective Performance Dashboard

79. Production/Operation Management

80. Quality Management System

81. Supply Chain Management

82. Production/Operation Planning & Control

83. Inventory Management

84. Purchasing Management

85. Warehouse Management

86. Maintenance Management

87. Logistic Management

88. Project Management

89. Owner's Estimate / Harga Perkiraan Sendiri

90. Project Procurement and Risk Management

91. Excellent Manufacture Operation

29-31

07-08

05-06

01-02

10-11

03-04

03-04

17-19

14-16

25-26

09-10

27-29

27-28

04-05

03-05

17-19

11-13

17-19

06-08

13-15

19-20

05-07

20-21

12-14

30-31

01-02

23-24

15-17

09-10

23-25

04-06

18-20

11-13

24-26

04-05

21-23

27-29

07-09

14-16

10-12

30-31

17-18

23-25

08-09

15-17

07-09

21-23

24-25

10-12

24-26

10-12

01-02

20-22

12-13

05-06

26-28

20-22

19-21

13-15

20-22

27 Feb - 01 Mar

30 Oct - 01 Nov

16

16

16

16

16

16

24

16

24

24

24

20

20

16

16

24

20

16

24

2

2

2

2

2

2

3

2

3

3

2.5

2.5

2.5

2

2

3

2.5

2

3

4.700.000

4.700.000

4.500.000

4.500.000

4.500.000

4.500.000

6.000.000

4.800.000

6.500.000

6.000.000

6.000.000

6.000.000

6.000.000

5.500.000

5.000.000

7.000.000

4.800.000

5.000.000

4.800.000

All Program Will Be Presented in Bahasa Indonesia

GEN

ERA

L M

AN

AG

EMEN

T

75

25

50

24

16

24

16

16

24

31

25

6

3

2

3

2

2

3

12.500.000

6.200.000

4.500.000

5.000.000

4.700.000

4.500.000

4.700.000

66. Business Essentials for Managers (Hybird Learning Program)

- Online Program

- Inclass Program

67. Training for Trainers

68. Key Performance Indicators

69. Office Management

70. Filing Management

71. Designing Standard Operating Procedure (SOP)

72. Management for Professional Secretary

31 Jul - 01 Aug

01 Jul - 02 Aug 28 Oct - 29 Nov

12-14 26-28 01-03 17-1909-11

05-06 15-16 07-08

05-10 02-07

30-31

20-22 11-13 20-2217-19

01-02 21-22 06-07

04-05 04-0516-1703-0429-3020-21

28-30 11-1324-2613-15

MA

NA

GIN

GO

TH

ERS

92. Leading With Emotional Intelligence

93. Effective Supervisory Management

94. Managing People

95. Effective Leadership

96. Leader as A Coach

29-31 26-28 26-28

20-22

05-06 09-10

07-09 09-11 06-08 10-12 08-10 05-07 03-05

13-15

29-30

23-24

04-06

20-21 17-1801-02

14-15

24-26

15-16

29-30

01-02

06-07

20-21

16

24

20

16

16

2

3

2.5

2

2

4.800.000

5.950.000

6.000.000

6.500.000

5.200.000

03-04 28-29

JanProgram Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Hours Days StaffParticipantsSpv Mgr Sr Mgr Price

NEW

NEW

1.500.0002.100.0001.500.0001.800.0002.100.0001.500.0001.200.0002.200.0002.100.0001.200.0002.000.0001.800.0001.800.0001.600.0001.800.0001.600.0001.500.0001.200.0001.500.0001.800.0001.800.0001.800.0001.800.0001.500.0001.800.000

SERTIFIKASI NASIONAL INDONESIAHours Days Price (IDR)JanProgram Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Ujian LSP

402640402845242424202-3

5.875.0007.000.000

11.000.00010.500.000

9.500.00010.000.000

9.500.0009.500.0009.500.0008.000.0002.500.000

546546333

2.51

01. Pengadaan Barang/Jasa Pemerintah02. Certified Risk Management Officer (CRMO)03. Certified Risk Management Professional (CRMP)04. Manajer SDM05. New Product Development Manager06. Corporate Forensic Auditor07. Supply Chain Manager08. Warehouse Manager09. Logistic Manager10. Logistic Supervisor

25 Feb - 01 Mar

27-29 Mar, 13 Apr 30 Oct - 01, 16 Nov31 Jul - 02, 24 Aug

21-23 Aug, 07 Sep

22-26 Jul, 03 Aug

22-2612-15

11-16

13-15,30 11-13,28

20-2320-23 18-2102-07

18-22,30 16-20,28

14-16,31

04-08,16

06-08,23

21-2623-26

22-27

10-12,27

23-26 15-18 16-1915-19 23-27 02-06

JanProgram Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Price (IDR)

01. Practical Problem Solving02. Creative Thinking Technique03. Effective Business Communication04. Business Presentation Skills05. Manajemen SDM06. Menyusun Struktur & Skala Gaji07. Menyusun Uraian Pekerjaan08. Company Strategic Planning09. Value Chain Analysis10. Business Model Canvas11. Risk Management12. Finon 1 : Memahami Laporan Keuangan13. Finon 2 : Profit Planning & Capital Budgeting14. Manajemen Pergudangan15. Manajemen Proyek16. Manajemen Sediaan17. Praktis Menyusun SOP18. Gemba Kaizen + Sikap Kerja 5S19. Salesmanship20. Negotiation Skill for Business21. Sales Management22. Service Excellence23. Leader as A Coach24. Meningkatkan Efektivitas Fungsi Supervisor25. High Performance Leadership

01 - 26

01 - 26

01 - 26

01 - 26

01 - 26

01 - 26

04 - 29

04 - 29

04 - 29

04 - 2904 - 29 01 - 26

01 - 26

01 - 2601 - 26

05 - 3002 - 27

02 - 27

02 - 27

02 - 27

02 - 27

02 - 27

04 - 2904 - 29

05 - 30

05 - 30

05 - 30

05 - 30

05 - 30

05 - 3004 - 29

04 - 29

04 - 29

04 - 29

04 - 29

18 Feb - 15 Mar

18 Feb - 15 Mar

18 Feb - 15 Mar18 Feb - 15 Mar

04 Feb - 01 Mar

04 Feb - 01 Mar

04 Feb - 01 Mar04 Feb - 01 Mar

04 Feb - 01 Mar

18 Mar - 12 Apr

18 Mar - 12 Apr

19 Aug - 13 Sep

19 Aug - 13 Sep

19 Aug - 13 Sep

29 Apr - 24 May

29 Apr - 24 May

29 Apr - 24 May

08 Apr - 03 May

08 Apr - 03 May

08 Apr - 03 May08 Apr - 03 May

08 Apr - 03 May

08 Apr - 03 May

15 Jul - 09 Aug

15 Jul - 09 Aug

15 Jul - 09 Aug

14 Oct - 08 Nov

14 Oct - 08 Nov

14 Oct - 08 Nov

14 Oct - 08 Nov

17 Jun - 12 Jul

17 Jun - 12 Jul

17 Jun - 12 Jul

15 Jul - 09 Aug

15 Jul - 09 Aug

15 Jul - 09 Aug

24 Jun - 19 Jul

24 Jun - 19 Jul

24 Jun - 19 Jul

24 Jun - 19 Jul

24 Jun - 19 Jul

24 Jun - 19 Jul

18 Nov - 13 Dec18 Nov - 13 Dec

18 Nov - 13 Dec

18 Nov - 13 Dec18 Nov - 13 Dec

18 Nov - 13 Dec

30 Sep - 25 Oct

30 Sep - 25 Oct

30 Sep - 25 Oct

30 Sep - 25 Oct

16 Sep - 11 Oct

16 Sep - 11 Oct

PERSONALEFFECTIVENESS

HUMANRESOURCESMANAGEMENT

STRATEGICMANAGEMENT

FINANCIALMANAGEMENT

OPERATIONMANAGEMENT

MARKETINGMANAGEMENT

MANAGINGOTHERS

ONLINE TRAINING

02 - 2730 Sep - 25 Oct

18 Mar - 12 Apr04 Feb - 01 Mar

29 Apr - 24 May18 Mar - 12 Apr

29 Apr - 24 May18 Mar - 12 Apr

16 Sep - 11 Oct19 Aug - 13 Sep

16 Sep - 11 Oct19 Aug - 13 Sep

16 Sep - 11 Oct19 Aug - 13 Sep

15 Jul - 09 Aug17 Jun - 12 Jul

30 Sep - 25 Oct19 Aug - 13 Sep

14 Oct - 08 Nov16 Sep - 11 Oct

14 Oct - 08 Nov16 Sep - 11 Oct

18 Nov - 13 Dec14 Oct - 08 Nov

14 Oct - 08 Nov16 Sep - 11 Oct 18 Nov - 13 Dec

01 - 2617 Jun - 12 Jul

01 - 2617 Jun - 12 Jul

Nama Pelatihan

Tanggal Pukul :

Biaya

Nama Perusahaan

Alamat Surat

No. Telp. Persh Fax Persh :

Contact Person Telp / HP

Email Jabatan

Bidang Usaha

No. Email HP L/P

1

2

3

4

5

Formulir Pendaftaran Program Pengembangan Eksekutif 2019 PPM Manajemen | www.PelatihanManajemen.Com

BagianNama Peserta Jabatan

5

Bagian Pelayanan Pelanggan: Pembayaran dilakukan secara transfer ke:

BANK MANDIRI

Telp : (021) 8798-4777 Cabang Thamrin

Fax : (021) 8799-1059 No. Rek. : 1 0 3 - 0 0 8 5 2 8 8 5 8 - 3Mobile : 0815 5995 6195 a/n: Yayasan Pendidikan & Pembinaan Manajemen

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Cabang Kwitang

No. Rek. : 6 8 6 0 1 3 8 5 5 5a/n: Yayasan Pendidikan & Pembinaan Manajemen

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• Denda sebesar Rp 500.000,- (lima ratus ribu rupiah) untuk pembatalan yang dilakukan 2 (dua) hari kerja sebelum tanggal

penyelenggaraan.

• Denda sebesar 50% dari biaya program untuk pembatalan yang dilakukan 1 (satu) hari kerja sebelum tanggal penyelenggaraan.

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