Product promoted review kz september

  • View
    304

  • Download
    0

Embed Size (px)

DESCRIPTION

 

Transcript

  • 1. 2012 September MOST PROMOTED PRODUCT IN SEPTEMBERNIKON - D5100 18-55VR LG - LED 47LM580T In all promotional leaflets in KZ for the month of September, it appears that there is two most promoted PRODUCTS: LG - LED 47LM580T NIKON - D5100 18-55VR Both products were promoted 4 times during this period
  • 2. 2012 September CALENDAR OF PROMOTIONSThe strongest campaigns for those brands have been made September 2012
  • 3. 2012 September CONSUMER ADVANTAGESThe mechanism that was used for promos are 3 Crossed price, 4 +Gift
  • 4. 2012 SeptemberPRICE ANALYZE NIKON D5100 18-55VR
  • 5. PRICE ANALYZE LG - 47LM580T
  • 6. 2012 September MARKET ANALYZE Market selection: From September 2011 until September 2012 the share of voice of this market is59,9%; with regression, from all categories . For the category most promotions were done in June, July, August, October, November 41,8% of promotions in this category are with a Consumer Advantage mechanics
  • 7. MARKET ANALYZE Market selection: LED/OLED From September 2011 until September 2012 the share of voice of this market is28,2%; with progression, from all categories . For the category most promotions were done in June, August, September, October, November 86,5% of promotions in this category are with a Consumer Advantage mechanics
  • 8. 2012 September Thank you for your attention. Feel free to contact us for more details concerning this analyse or to comment this analyse: HTTP://WWW.HIPER-COM.COM or directly to nikita.baje@hiper-com.comFollow us on social networks for more Markets Intelligence Hipercom Monitoring is also available in : Ukraine, Kazakhstan, Poland, Romania, Hungary, Serbia & Croatia Hiper-com Monitoring-Alamty . , 48, 16,