Weltklasse-Akustik!

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agenturen:mArgEN-bEurtEIluNg,

zEItErfASSuNg & CoNtrollINg

venues:CArmEN Würth forum

& kINg-INgElhEIm fEIErlICh EröffNEt

management:lErNfElD DIgItAlE trANSformAtIoN

destinationen:ENtSChlEuNIgEN IN

DEr WAlloNIE

neu eröffnete veranstaltungshäuser begeistern mit

Weltklasse-Akustik!

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compliance:DIE brANchE muSS

komPEtENz AufbAuEN!

agenturen:INtErNAtIoNAlISIEruNgwIrD übErlEbENSPrINzIP

generation Z:NEuE formEN DEr

zIElgruPPENANSPrAchE

best of events 2018:NIcht vErPASSEN:18 vorträgE Im DIgItAl forum

praxistest ergibt:

Klimarechner sindunzuverlässig!

Titel_U2_U3_U4-2017_RZ.indd 1 23.11.17 10:59

Professional knowledge for event organisers

www.events-magazin.de

Media-info2018

rate card no. 45 valid from 1 January, 2018

events – the management magazine for live communication – the online platform for event organisers

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we distribute content via all available channels!

the trade magazine events remains to be the core of our brand. around its nucleus is wrapped a contemporary 360-degree communication con-cept aiming at a clearly defined target group. content marketing, story-telling and native advertising are all part of a new strategy.

a well-designed digital communi-cation architecture assures daily ac-cess to meetings organisers in agencies, corporations and associations.

our Daily Newsletter sends fresh input every morning at 8 o‘clock sharp to interested smart phone users, whereas our Weekly Newsletter contains condensed info gleaned over the previous seven days. by october, 2017, more than 2,500 subscribers had been reached, thus enabling advertising clients to pinpoint their chosen target group.

our distribution strategy is rounded off by vivid activities on communication platforms such as facebook, linkedin, twitter, Xing and Youtube fed exclusi-vely by our publishing group ebner.

all of these activities are united by a newly designed events website, which registers up to 9,000 visits and around 18,000 page views per month.

at the Shop, items such as profes-sional articles or content marketing products from clients are stored ready for downloads or for customer lead generation.

Print allows you access to the heart of your traditional target group, plus the digital, keyword-optimised measures package opens up the entire market place of meetings or-ganisers in german-speaking countries. exclusive live events such as our own format insPire Your business, add a valuable face-to-face component and enhance the impact of any marketing solution. Just choose - or combine - your options!

More on the digitisation strate-gy by Ebner-Verlagsgruppe: www.events-magazin.de/digitalisierung

4 04/2014

Agenturen

1 6 Kreative KompetenZ: nord event, Hamburg12 10. ina aWarD: nachwuchstalente gesucht! 13 voK DamS: Zehn Jahre im Chinageschäft 14 intervieW mit prof. Dr. Holger Zinn: Die richtige Positionierung ist entscheidend

20 titelStory: meeting-arcHitectUre : Alles über die neuen Formen der Interaktion bei tagungen 28 meDientecHniK: Wie man nachhaltigen Kommunikations- und Wissenstransfer erzielt32 aBScHlUSSarBeit event-management: thorsten Federschmid überzeugt mit bodenständiger Konzeption34 Social meDia & eventS report 2014: Wie nutzt die Branche soziale netzwerke?

MAnAgeMentPrAxIs

2

i nh

al t

6

4228

PeoPle

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36 erfolgSStory: Was der Industriellenname stinnes für die MICe-Branche bedeutet40 eventplanerin: Agnieszka Zwiefka

42 eventplaner: lars Franzen

Schwerpunkt Nachhaltigkeit

An- und einsichten über ein zentralesBranchenthema: s. 44 - 64

Inhalt 04-2014_RZ.indd 4

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66 KloSter HeiDBerg: neu und perfekt für strategietagungen68 Kap eUropa: erfolgreich gestartet!70 HofBUrg vienna: Modernste technologien in historischen gemäuern 74 "neUe" flora KÖln: glanzvoll. Modern. Multifunktional.

76 Hannover: exzellenter standort für Wirtschaft und Wissenschaft84 captain´S talK: Warum der Jetset die Côte d'Azur so liebt ...86 SaalfelDen leogang: Alpines tagungsambiente mit Wohlfühlcharakter 88 KÖln: "Kölner lichter" weltweit ein Anziehungsmagnet90 StUDienreiSe: Innsbruck und seefeld 94 Der grüne SüDen englanDS: Bristol & Bath

100 SonnigeS liSSaBon: eine der schönsten MICe-Destinationen europas 103 top tipp riviera: nachlese Inspire your Business 2014 112 metropole rUHr: top-locations in Duisburg und Mülheim

DestInAtIonen

5124 meliÁ HotelS: MICe-offensive mit neuen strukturen

127 ScHloSS montaBaUr: Mehr luxus, mehr Platz durch neues gästehaus 128 Dolce Hotel BaD naUHeim:

Chancen und risiken bei der Integration von Behinderten im Hotelbetrieb 136 tHe cHarleS Hotel müncHen:

luxuriöses stadthotel für Bankette und Konferenzen 138 HiDe aWayS: Kleine, feine tagungsperlen in idyllischer lage

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Venues

4 Hotels

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146 Werte 2.0: Wertvolle Branchenver- anstaltung mit spaßfaktor! 148 romantiKHotel ScHloSS rHeinfelS: einladung zum Agenturtreffen!

reVIeWs / PreVIeWs

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3 eDitorial 150 Directory151 impreSSUm154 leSerService/ verBraUcHerScHUtZ

ruBrIKen

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Verlags-Sonderbeilage

Location-Starsan Rhein & Ruhr

anlässlich der LOCATIONS Rhein-Ruhr

20. September 2012, Essen

RheinRuhr_Booklet_A5_RZ.indd 1

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Audience analysis conducted among decision-makers in businesses and administration:

never underestiMate the Power of a niche!Trade magazines were attested a great importance for their profes-sional lives by 73 per cent of the interviewees. This means that trade media are valued twice as high as compared to consumer magazines.

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the Multichannel and shoP strategYbY the trade Magazine events

Multi channelcoMMunication

FrAnkreichMeeTinG DesTinATion 2016

• Interkulturell: Es lebe der kleine Unterschied!• Unvergänglich: Die Faszination der Côte d´Azur• Toulouse: Dynamik pur!• Normandie: Renaissance der Legenden• Nantes: Benchmark für Future-Meetings

Romantische MeetCentivesin der PROVENCE

Frankreich_195x277mm_2016_RZ.indd 1 13.06.16 18:46

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ManageMent:7 TIPPS zur FruSTATIoNS-VErmEIDuNg bEI EVENTS

Venues:DESIgN & ArchITEkTur

Im SPANNuNgSFElD VoNÄSThETIk, FuNkTIoN & mArkENPolITIk

Hotels:AuF EIN WorT: olAF FEuErSTEIN

Destinationen:FrANkrEIch INVESTIErT

TroTz „krISE“

Pant

one:

295

CCM

YK: 1

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0/10

/50

Immer mehr

Flops bei Branchen-Events!

Besucherflaute,Absagen, No-Shows:

Titel_und_Umschlag_3_2016_RZ.indd 1 08.09.16 06:58

Extract digital reach:

Page Impressions: 18.182

Unique User: 8.330

Newsletter Subscribers: 2.897

Facebook Fans: 943

Xing Follower: 9.317

Twitter Follower: 439

print

4

Print run audited by IVW 10,452 copies

Geographical distribution: 88,71% germany*4,64% austria* 3,69 % switzerland*2,96% other countries*

Audience analysis* 76,8% corporate planners4,5% general managers in associations 15% agencies2,7% managers of travel agencies with corporate service 1,0% managers of corporate in-house travel departments

*by our own account

Publication frequency: 4 x p.a.Price per copy: 12.40 eurosDownload per copy: 8.50 eurosAnnual subscription print: 44.60 eurosSubscription digital: 29.70 eurosSubscription Plus (print and digital): 53.– euros

is a recognised trade magazine for more than 30 years and has been an informal pivot for supply and demand by the mee-tings industry.

Professional know-how compiled over decades plus continuity within the team ascertain competent handling of all topics related to the trade. in 2007, events was incorporated into the ebner verlagsgruppe (www.ebnerverlag.de), a robust publishing house – and a true pioneer of digital media transformation.

a recently optimised print run of 10,000 copies (audited by ivw) concentrates on the core of events and meetings planners in corpora-tions, agencies and associations. Yet, our forceful online presence, now spreading over all chief channels, co-vers a far larger target audience. both options combined offer advertising clients an attractive and potent mix.

seo optimised thinking, intelligent keyword strategies and a novel approach to profressional commu-nication in general render the brand events a wholesome communication platform for your campaigns.

Our target audience

having conducted interviews amongst our readership, we defined and deve-loped ‚personas‘ in order to channel your sales message right into the proper audience group by using seo optimised keywords. in 2018, as in the many years before, events readers may reckon on the services of a capable, mature trade magazine that applies all present-day elements of audience communication.

about us:

Claudia Göhnermeier,Editor in Chief

Anna Habenicht,Transaction Editor

Thomas Adebahr,Media Consultant

5

the „personas“ introduced here are strictly fictional – but they do repre-sent typical specimens of our readers and users. it is their profile and their individual needs and requirements our editors have in mind when going about their research, their writing and planning.

we see to it that all contents and offerings are processed so as to match the respective persona plus the channels suitable for them. being an advertising partner, this is most relevant for you. after all: our readers represent your potential clients!

Let us introduce to you two of the three persona types the interviews we conducted brought forward; their gender is purely random and also works vice versa.

these are the „Personas“ we address via all channels:

Carl Communicator is our contact in senior management. he is director of a communication agency, head of events in a major enterprise, a Pco or a marketing director in charge of marketing events, incentive travel and an organiser of corporate conventions. being an established professional player of the trade, he needs a con-stant overview over the market, has to be versed in the strategies of live

communication and be able to iden-tify and evaluate a trend well ahead of time. carl is the typical ‚influencer‘ for whom competence and relevance are substantial criteria when filtering viable information. although he dis-plays a strong affinity towards online media, he clearly represents your classical counterpart for print.

Peggy Planner engaged on the operative level within the meetings business, is responsible for doing the preliminary work for final decision-makers. she is a project manager in an agency or at the events depart-ment of a company or is in charge of further education in hr. acting as an assistant to a member of the board or a secretary to a general manager, she may also be looking for reliable partners for the meetings, conven-tions or any other corporate event she handles. Peggy needs practical tips, the latest news on the suppliers front and professional support when

having to evaluate measures or the eligibility of potential business part-ners. Peggy Planner is best reached via digital channels, but also resorts to print magazines when it comes to dealing with in-depth content.

‚I cannot afford incompetence on any field with the budget I am responsible for! That‘s why I always have to be on top of the information chain.‘

‚I have to find service partners for my events as easily and as quickly as ever possible.‘

© F

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© F

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this is how native advertising works

next to classical advertising, grasping a client‘s attention today asks for a re-sourceful mix of editorial content and a sales or brand message: that‘s what Native Advertising is all about.

native advertising equals storytelling. Your brand message is wrapped into an editorial story line and published on one of our platforms. or your topic can be embedded within a general editorial context without advertising ‚directly‘.

native advertising supports and helps expand the interpretational sove-reignty of your enterprise within the audience relevant for you – in the look & feel of the surrounding editorial neighbourhood, be it print or digital. the credibility and reach of our brand events assures considerable exposure.

native advertising is your royal road to reach your target group via all the relevant communication channels (print, online and social media) - and

REPORTING• KPI analysis• Evaluation and learnings• Review

BRIEFINGTogether with the client:• Campaign targets• Analysis and definition of topics• Analysis of market and target audience

CONCEPTION• Communication concept• Content goals• Campaign planning• Feedback session

CONTENT CREATION• Content creation suitable for chosen platform• SEO optimisation• Design• Editing of images/videos• Feedback session

PUBLIShING• Multichannel publishing• Campaign management • Campaign controlling

PRINT

oNlINe

socIal

eveNTs

NewsleTTeR

webINaR

to tackle ad blockers.it improves your brand‘s visibility on search engines and social media channels through seo optimised, multimedia-based storytelling (text, image, graphics,videos).

‚Content is king‘ – and we are ex-perienced specialists to address your target audience. we build the concept for your campaign, the content, your multichannel marketing, campaign management and do the reporting for

you. an all-round service by content experts for the meetings industry!

Examples for our custom-made offeringsNative Advertising, 2 pages in print + 2 pages hTML online 7,950.– euros

Embedded story – embedded in trade article – online and print, 1 page 4,950.– euros

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This graph shows a neutral analysis by Searchmetrics. It attests a high visibility as compared to its competitors. Key date: 3rd September, 2017.

high visibilitY on the net for Your sales Message

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online offerings at a glanceNEWSLETTER

Sponsored Postmax. 1,000 characters incl. spaces, 1 link. text forwarded is seo optimised by our editors and transferred to the website after newsletter is disseminated.

495.– euros

Sponsored Post plus video clipmax. 3 minutes and data volume of 100 Mb

695.– euros

Bannerformat: 580 wide x 250 high pixel, 72 dpi, JPg or gif, max. 80 kbduration: 14 days

695.– euros hOME PAGE:

Online competition – generating valuable leads!introduction of up to 1,500 characters (to be forwarded), max. 3 images plus 3 questions.competition will be announced in the newsletter and in a box on our website.

reporting: number and list of opt-in parti-cipants for further commercial use. Prizes to be sponsored by client.duration: 14 days.

2,950.– euros

Customer Content Page (CCP)Micro website hosted on www.events-magazin.deMax. 6 images, 4 links. text forwarded (max. 5,000 characters) is seo optimised by our editors, the ccP animated 6-fold via newsletter and social media.

5,900.– euros

Video clip on Home PageMax. 3 mins and data volume of 100 Mb.duration: 14 days.

800.– euros

BANNER

SuperbannerFormat: 728 x 90 Pixel

Preis je Laufzeit (1 Monat): € 900,-

Skyscraper Format: 120 x 600 PixelPlatzierung: rechte LeistePreis je Laufzeit (1 Monat): € 1.000,-

Hockeystick Format: 728 x 90 + 160 x 600 PixelPlatzierung: Superbanner & Skyscraper Preis je Laufzeit (1 Monat): € 1.300,-

WallpaperFormat: 728 x 90 + 160 x 600 PixelPlatzierung: Superbanner & Skyscraper plus Einfärbung der WebsitePreis je Laufzeit (1 Monat): € 1.400,-

Medium Rectangle (in Sidebar)Format: 300 x 250 PixelPlatzierung: SidebarPreis je Laufzeit (1 Monat): € 1.000,-

Medium Rectangle (im Text)Format: 300 x 250 PixelPlatzierung: TextPreis je Laufzeit (1 Monat): € 900,-

SuperbannerFormat: 728 x 90 Pixel

Preis je Laufzeit (1 Monat): € 900,-

Skyscraper Format: 120 x 600 PixelPlatzierung: rechte LeistePreis je Laufzeit (1 Monat): € 1.000,-

Hockeystick Format: 728 x 90 + 160 x 600 PixelPlatzierung: Superbanner & Skyscraper Preis je Laufzeit (1 Monat): € 1.300,-

WallpaperFormat: 728 x 90 + 160 x 600 PixelPlatzierung: Superbanner & Skyscraper plus Einfärbung der WebsitePreis je Laufzeit (1 Monat): € 1.400,-

Medium Rectangle (in Sidebar)Format: 300 x 250 PixelPlatzierung: SidebarPreis je Laufzeit (1 Monat): € 1.000,-

Medium Rectangle (im Text)Format: 300 x 250 PixelPlatzierung: TextPreis je Laufzeit (1 Monat): € 900,-

SuperbannerFormat: 728 x 90 Pixel

Preis je Laufzeit (1 Monat): € 900,-

Skyscraper Format: 120 x 600 PixelPlatzierung: rechte LeistePreis je Laufzeit (1 Monat): € 1.000,-

Hockeystick Format: 728 x 90 + 160 x 600 PixelPlatzierung: Superbanner & Skyscraper Preis je Laufzeit (1 Monat): € 1.300,-

WallpaperFormat: 728 x 90 + 160 x 600 PixelPlatzierung: Superbanner & Skyscraper plus Einfärbung der WebsitePreis je Laufzeit (1 Monat): € 1.400,-

Medium Rectangle (in Sidebar)Format: 300 x 250 PixelPlatzierung: SidebarPreis je Laufzeit (1 Monat): € 1.000,-

Medium Rectangle (im Text)Format: 300 x 250 PixelPlatzierung: TextPreis je Laufzeit (1 Monat): € 900,-

SuperbannerFormat: 728 x 90 Pixel

Preis je Laufzeit (1 Monat): € 900,-

Skyscraper Format: 120 x 600 PixelPlatzierung: rechte LeistePreis je Laufzeit (1 Monat): € 1.000,-

Hockeystick Format: 728 x 90 + 160 x 600 PixelPlatzierung: Superbanner & Skyscraper Preis je Laufzeit (1 Monat): € 1.300,-

WallpaperFormat: 728 x 90 + 160 x 600 PixelPlatzierung: Superbanner & Skyscraper plus Einfärbung der WebsitePreis je Laufzeit (1 Monat): € 1.400,-

Medium Rectangle (in Sidebar)Format: 300 x 250 PixelPlatzierung: SidebarPreis je Laufzeit (1 Monat): € 1.000,-

Medium Rectangle (im Text)Format: 300 x 250 PixelPlatzierung: TextPreis je Laufzeit (1 Monat): € 900,-

SuperbannerFormat: 728 x 90 Pixel

Preis je Laufzeit (1 Monat): € 900,-

Skyscraper Format: 120 x 600 PixelPlatzierung: rechte LeistePreis je Laufzeit (1 Monat): € 1.000,-

Hockeystick Format: 728 x 90 + 160 x 600 PixelPlatzierung: Superbanner & Skyscraper Preis je Laufzeit (1 Monat): € 1.300,-

WallpaperFormat: 728 x 90 + 160 x 600 PixelPlatzierung: Superbanner & Skyscraper plus Einfärbung der WebsitePreis je Laufzeit (1 Monat): € 1.400,-

Medium Rectangle (in Sidebar)Format: 300 x 250 PixelPlatzierung: SidebarPreis je Laufzeit (1 Monat): € 1.000,-

Medium Rectangle (im Text)Format: 300 x 250 PixelPlatzierung: TextPreis je Laufzeit (1 Monat): € 900,-

Superbannerformat: 728 x 90 pixelPlacement: header bar duration: 14 days 500.– euros

Skyscraperformat: 120 x 600 pixelPlacement: right side barduration: 14 days 550.– euros

Hockeystickformat: 728 x 90 + 160 x 600 pixelPlacement: superbanner + skyscraperduration: 14 days 750.– euros

Wallpaperformat: 728 x 90 + 160 x 600 pixelPlacement: superbanner + skyscraperplus colouring of websiteduration: 14 days 790.– euros

Medium Rectangle format: 300 x 250 pixelPlacement: side barduration: 14 days 500.– euros

NEW: Billboardformat: 980 x 250 pixel, max. 80 kb.duration: 14 days 800.– euros

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eXaMPles for our caMPaign Parcels

BASIC PARCEL

4 x SPONSORED POST at dates of choice, 495.– euros each 1,980.– euros

1 x Banner Medium Rectangle on Website 500.– euros

NATIVE ADVERTISING1 page print + 1 page online 4,950.– euros

regular rate 7,430.– euros

./. 15% campaign discount 1,114.50 euros

Campaign price + VAT 6,315.50 euros

PARCEL II

Design of a Customer Content Pagehosted on events websiteduration: 6 months,animated through nl and social Media 5,900.– euros

ONlINE COMPETITION 2,950.– euros

MP-4 VIDEO RuNNING fOR 2 WEEKSon www.events-magazin.de 800.– euros

Reach expansion of all 3 measures onSocial Media – 8 x 295.-- euros 2,360.– euros

regular rate: 12,010.– euros

./. 20% campaign discount 2,400.– euros

Campaign price + VAT 9,600.– euros

PARCEL III

NATIVE ADVERTISINGSpread (2 pages) in print, 2 pages online 7,950.– euros

4 Sponsored Posts 495.– euros each 1,980.– euros

MP-4 video running for 2 weeks on website or billboard 800.– euros

Announcement of fam Tripon 1 page each in print + onlineset-up of registration formaccompaniment by editorPost report 1 page each in print + online 7,950.– eurosregular rate: 17,780.– euros

./. 20% campaign discount 3,556.– euros

Campaign price + VAT 14,224.– euros

Please do consider that there is a variety of combinations to play with. We can offer you a wealth of different opportunities and are happy to help pack your individual parcel. Tel.: +49 (0) 22 36 / 33 66 114, E-Mail: adebahr@events-magazine.de

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Print: at a glance

Publication Rate: 4 issues per yearPrice per issue: 12,40 eurosDownload Single Magazine 8,50 eurosAnnual Subscription: 44,60 eurosSubscription digital 29,70 eurosAbo Plus (Print and Digital) 53,00 euros

Publication Dates 2018

Editor in Chief:Claudia Göhnermeier

tel.: +49 (0) 2236 - 33 66 116e-Mail: goehnermeier@events-magazine.de

Media Consultant: Thomas Adebahr

tel.: +49 (0) 2236 - 33 66 114 e-Mail: adebahr@events-magazine.de

Verlag: ebner verlag gmbh & co kg, redaktion/anzeigenabteilung: emil-hoffmann-straße 13, d-50996 köln, telefon: +49 (0) 2236 - 33 661-0, fax: +49 (0) 2236 - 33 66 118, www.events-magazin.de, hrb ulm 724783, geschäftsführer: gerrit klein / A Unit of Ebner Publishing Group

Useful Contacts:

Columns:

• Management

• Destinations

• Hotels

• CongressCenters/

locations

• Agencies

• People

• Previews / Reviews

• Directory

Circulation Breakdown Print run (ivw audited) 10.000

Distribution per country 88,71 % germany * 4,64 % austria* 3,69 % switzerland* 2,96 % other countries*

Readership analysis * 76,8 % corporate decision Makers 4,5 % association directors 15 % agencies 2,7 % head of travel agencies with corporate services 1,0 % corporate travel agency chief

*internal analysis

Issue Publication Booking Artwork Date Deadline Deadline

1/2018 05. March 2018 13. february 2018 15. february 2018

2/2018 09. May 2018 18. april 2018 20. april 2018

3/2018 19. september 2018 28. august 2018 31. august 2018

4/2018 03. dezember 2018 14. november 2018 16. november 2018

11

format: 204 mm wide x 287 mm high

Type area: 179 mm wide x 263 mm high

Printing/binding process: web offset, adhesive binding/hotmelt

Printing materials: digital printing materials, 60 x 60 raster / 300 dpi

detailed information for data transfer is

provided with your order confirmation.

Inserts:delivery address:f&w Mediencenter gmbhholzhauser feld 2d-83361 kienberg

all prices are net prices – for german customers vat has to be added.

2/1 double spread page

bleed w 408 x h 287

7.950,– euros

1/1 Page

type area w 179 x h 263

bleed w 204 x h 287

4.900,– euros

Junior Page

w 133 x h 200

3.950,– euros

1/2 page horizontal

type area w 179 x h 130

bleed w 204 x h 145

1/2 page vertical

type area w 88 x h 263

bleed w 98 x h 287

2.900,– euros

1/3 page horizontal

type area w 179 x h 100

bleed w 204 x h 110

1/3 page vertical

type area w 57 x h 263

bleed w 67 x h 287

2.250,– euros

1/4 page horizontal

type area w 179 x h 65

bleed w 204 x h 75

1.650,– euros

Bleed: trim on each side ............................... 3 mm

Premium Placement

2nd cover .................................. 5.750,– euros

3rd cover ................................... 5.250,– euros

4th cover ................................... 5.750,– euros

fixed Placement ................................. + 10 %

Series discount

2 issues per year......................................... 3 %

3 issues per year......................................... 5 %

4 issues per year........................................10 %

Volume discount

2 pages .................................................... 5 %

3 pages .................................................... 8 %

4 pages .................................................. 10 %

Rates and Formats

12

20 04/2014

Weniger Frontal-Beschallung...

2managementpraxis

Medientechnik:moderne präsentations-

lösungen steigerndie transferleistung

Weiterbildung:25 Jahre ist-institut –

und ein preisgekröntesabsolventenkonzept

Wir alle kennen Veranstaltungen, die stets nach dem gleichen Schema F ablaufen: Check in, Begrüßung, Auftaktrede meist vom Geschäftsführer, Workshops oder Ein-zelvorträge plus Abendveranstaltung. An und für sich ist daran nichts auszusetzen, wenn die einzelnen Veranstaltungsteile dann nicht überwiegend aus einem Frontal-vortrag – schlimmstenfalls zwei Stunden lang und abgehalten

in einem nicht-klimatisierten Raum – und einer Folien-schlacht bestehen. Die Wahrscheinlichkeit

ist hier vergleichsweise hoch, dass spätestens nach 20 Minuten die Aufmerksamkeit

sinkt, die Ersten beginnen unruhig auf ihren Stühlen herumzurutschen,

einige „wegnicken“ und wieder andere anfangen ihre Emails zu

checken oder sich in den sozialen Netzwerken zu tummeln.

Die Effizienz und die Effektivität der Veranstaltung sinken gegen

Null. Doch welche alternativen Formate gibt es, die Begeisterung

der Teilnehmer zu steigern und gleichzeitig das Involvement zu

erhöhen – sprich die Teilnehmerzum Mitmachen zu bewegen?

AlternAtive verAnstAltungsformAte

Foto

© d

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nn

– F

oto

lia.c

om

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2managementpraxis

04/2014 21

Weniger Frontal-Beschallung... S eit geraumer Zeit gibt es

einige Veranstaltungsfor-men und -elemente, die

für manchen noch recht aben-teuerlich klingen, wie z. B. Open Space, BarCamp (auch Unkon-ferenz oder Ad-hoc-Konferenz), World Café, Warp Conference, Brownbag Meeting, Slam, Pecha Kucha, Ignite, Speed Geeking oder Fishbowl. Wir stellen sie hier vor:

open spAce

Beim Open Space steht der offene Raum im Vordergrund. Diese Offen-heit soll die Initiative der Teilnehmer und kreative Problemlösungen för-dern. Das Format entstand bereits in den 80er Jahren und wurde von Har-rison Owen entdeckt, der während ei-ner mehrtägigen Konferenz feststellte, dass die Gespräche während der Kaf-feepausen den Teilnehmern mehr Aus-tausch und Information brachten als die Vortrags- und Workshop-Sequen-zen. Beim Open Space ist das grobe Leitthema vorgegeben und sollte für alle Teilnehmer möglichst bedeutsam und breit angelegt sein. Eine Agenda oder ein konkretes Programm existiert nicht, lediglich der grobe Zeitplan für Beginn, angedachte Pausen und Ende der Veranstaltung.

Der Ablauf

Ein Open Space beginnt für gewöhn-lich mit einer Begrüßung und einem kurzen Kennenlernen. Im Anschluss werden Themen gesammelt. Jeder Teilnehmer, der eine Idee für ein The-ma hat, notiert dieses auf einem Zet-tel oder digital und „pinnt“ es an eine dafür vorgesehene Metaplan- oder digitale Wand. Im Anschluss werden die Themen zeitlich und räumlich von einem Moderator sortiert. Jeder Teil-nehmer hat nun die Möglichkeit, sich seinem Themenfavoriten zuzuwenden und sich hierfür einzutragen. Danach beginnt die Arbeit in den einzelnen Arbeitsgruppen. Die jeweiligen Teams

bearbeiten innerhalb des vorgegebe-nen Zeitrahmens nun die konkrete Fragestellung. Bei mehrtägigen Open Spaces erfolgt am Abend und am nächsten Morgen eine Zusammen-kunft im Plenum, um über Erfahrun-gen und Herausforderungen zu berich-ten und den jeweiligen Arbeitsstand zu kommunizieren. Am Ende eines jeden Open Spaces steht die Präsentation der wichtigsten Erkenntnisse, entwe-der in Form von Fact Sheets oder in Kurzpräsentationen. Dies informiert alle anderen Teilnehmer umfassend und hilft, Themenüberschneidungen herauszufiltern und zusammenzubrin-gen. Die Teilnehmeranzahl pro Ar-beitsgruppe kann zwischen zwei und 35 oder mehr Teilnehmern liegen. Es kann auch Teilnehmer geben, die kei-ne festgelegte Arbeitsgruppe haben, sondern getreu dem „Gesetz der zwei Füße“ zwischen den einzelnen Ar-beitsgruppen hin und her „hummeln“.

Voraussetzungenfür Open Space

Sie brauchen zwölf bis idealerweise 50 bis 100 Teilnehmer sowie die entspre-chenden ruhigen und mit Arbeitsmate-rialien ausgestatteten Räumlichkeiten. Darüber hinaus einen Moderator, der den Rahmen (zwischen einem Abend und drei Tagen) sowie die Regeln des Open Space kommuniziert.

Der Nutzen

Open Space eignet sich besonders, um konkrete Problemstellungen im Un-ternehmen, einer Branche oder inner-halb von Organisationen zu bearbei-ten. Die Heterogenität der Teilnehmer in Alter, Kenntnisstand, Vorwissen und Vorerfahrungen sowie die unter-schiedlichen Charaktere ermöglichen eine hohe Kreativität in den Lösungs-ansätzen. Da die Teilnehmer von der ersten Minute der Veranstaltung mit einbezogen werden, steigen das In-volvement sowie die Nachhaltigkeit der Wissensverarbeitung. Die Wahr-scheinlichkeit, dass die Teilnehmer

durch die Interaktivität und das „Sel-bermachen“ mehr lernen und mehr Informationen aufnehmen, ist deutlich höher als bei einem reinen Frontalvor-trag über das Leitthema.

Für wen ist das Format geeignet?

Open Space kann grundsätzlich bei jeder Zielgruppe, jedem Alter, jeder Branche angewendet werden. Es gibt Zielgruppen wie beispielsweise die Generation Y oder branchenspezifisch die Social Media/Multimedia–Bran-che, die „intuitiver“ mit dem Format umgehen werden, da selbst gestalten und selber machen quasi das Credo dieser Zielgruppe sind. Aber auch für Teilnehmer, die nicht in diesen Kreis fallen, ist Open Space ein sehr geeignetes Format. Lediglich der Ablauf und die Regeln müssen hier noch stärker kommuniziert, die Teil-nehmer umfassender an die Methode herangeführt werden. Der fehlende Veranstaltungsrahmen in Form eines festen Programmes kann durchaus zu Unsicherheit unter den Teilnehmern führen sowie „stille Teilnehmer“ mit Redehemmungen davon abhalten, an einem Open Space teilzunehmen.

open spAce –„das gesetz der zWei Füsse“Von hummeln und schmetterlingen: das Format soll langeweile verhin-dern und desinteresse gar nicht erst aufkommen lassen. hat ein teilnehmer seinen beitrag geleistet und kann dem auch nichts mehr hinzufügen, steht es ihm frei, zur nächsten gruppe zu gehen und dort seinen beitrag zu leisten. er „hummelt“ also von gruppe zu gruppe. zieht es ein teilnehmer vor, sich zurückzuziehen und die zeit lieber am buffet oder an einem ruhigen Ort zu verbringen, ist auch das möglich. Wie ein schmetterling trägt er so zur angenehmen atmosphäre bei und gibt ab und zu impulse für die jeweiligen gruppenarbeiten.

… mehr„Do it yourselF“!

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Inserts

loose inserts max. w 190 x h 287 mm up to 25 grams of weight 275,– euros o/oo full rum split run upon request Per additional 5 grams 15,– euros o/oo additional charge inserts are to be delivered stacked loose on euros pallets incl. secured transport package. all prices include postal charges; discount cannot be granted.

Bound inserts Volume Paperweight Price for full run Price for split run204 mm wide x 2 pages bis 150 g 230,– euros o/oo 370,– euros o/oo287 mm high, 5 mm 4 pages 250,– euros o/oo 390,– euros o/oo trim along outer edges3,5 mm gutter, Minimum order 5,000 copies4 mm trim at top bound inserts must be supplied stacked and in batches ready for processing. extra costs for bound inserts not properly prepared: 25% per batch.

Glued inserts Post or reply cards, Price for full run 55,– euros o/ooonly possible in Tip-on CDs manually 250,– euros o/oo connection with all prices are exclusive of postage or shipping costs.1/1 page advertisement

Conditions of delivery/samplesloose, bound and glued inserts are to be delivered in such a way that no additional manual preparation is required. otherwise, these extra costs will be charged to the client. a binding sample of any insert, and if necessary a layout with size and weight specifications, must be sub-mitted to the publisher prior to acceptance of the order. Please refer to the relevant order confirmation for quantities and delivery address.(delivery to the printer to be labelled: “for events, issue .../...“).all prices are net prices – for german customers vat has to be added.

ISSN

219

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best of events 2018:

NIcht vErPASSEN:

18 vorträgE Im

DIgItAl forum

praxistest ergibt:

Klimarechner sind

unzuverlässig!

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44 03/2016

4venuesalpbach:

kongress-alarmim alpendorf

Mainz:neues denken

„Design steht heute vor Funktion und Preis an erster Stelle.“, provoziert der japanische Architekt Kiyoshi Sakashita. Der erst kürzlich verstorbene Publizist und TV-Moderator Roger Willemsen sieht in Design eine Kunst, die vor allem aus dem Wettbewerb heraus entsteht und gleichartigen Produkten den Nimbus der Unverwechselbarkeit verleiht. Interessante Thesen, denen events einmal nachgegangen und dabeiauf spannende Zusammenhänge gestoßen ist.

© M

axim

-Kaz

min

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tolia

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044_065_Architektur_Design_RZ.indd 44 08.09.16 08:10

4venues

03/2016 45

Permanent werden wir mit visuellen Eindrü-cken bombadiert – die meisten sind sofort ver-gessen. Design begeg-net uns in der Meeting-

Industrie überall, aber wir nehmen es eigentlich nur bewusst war, wenn es außergewöhnlich ist. Das gilt für die Produktgestaltung genauso wie für die Innen- und Außengestaltung von Hotels und Veranstaltungs-Locations. Was ist Design? Was bestimmt seinen Wert, was ist sein Nutzen? Welche Be-deutung spielt Design für die Marken-bildung?

Beginnen wir mit einer einfachen Definition: Unter Design versteht man einen skizzierten oder plastischen Ent-wurf. Es kann ein Modell zur Gestal-tung eines (Gebrauchs)Gegenstandes oder eine spezielle Form (inkl. Farbge-bung, Material und Textur) sein.

Erste Überlegungen zur Formge-bung begannen mit der Industrialisie-rung in Europa. Hierzu gehörten auch weitere Aspekte wie soziale, ästheti-

sche und technologische. In Amerika betrachtete man schon bald die Gestal-tung als verkaufsförderndes Element, durch die in Verbindung mit dem Mar-keting ein besserer Produktabsatz mög-lich wurde. Speziell in der Automobil-industrie spielte (und spielt auch heute noch) das Design eine herausragende Rolle mit den Schlüsselfaktoren Funk-tionalität und Gestaltung. Design lässt sich also nicht nur auf eine Form redu-zieren. Der Anspruch ist und muss ein größerer sein. Design hinterfragt Auf-gaben und Funktionen und will Mittel zum Zweck sein, was eine ansprechen-de Hülle nicht ausschließt. Design ist deshalb so vielschichtig und bewegt sich im Spannungsfeld zwischen Kunst, Marketing, Ergonomie und auch der Ingenieurswissenschaften.

Sind Design HotelsWundertüten?

Jedes halbwegs neue Hotel hat heut-zutage einen Design-Anspruch und wirbt genauso wie Locations gerne mit dem Etikett „Design“. In manchen Herbergen findet man zwar lediglich

ein paar stylische Accessoires oder ein ungemütliches, dafür hippes Sofa im Foyer. Dennoch ordnen sich diese Ho-tels mit ihrer vermeintlichen Design-Ausrichtung gerne als Design Hotel ein. Oftmals übrigens zu einem recht hohen Zimmerpreis, da es sich meist um Vier- bis Fünf-Sterne-Häuser han-delt. Offiziell gibt es in der deutschen Hotelklassifizierung das Siegel De-sign Hotel jedoch nicht, weshalb sich selbsternannte Design Hotels auch hinsichtlich Ausstattung und Stil im-mer unterscheiden.

In der Regel aber werden diese An-sprüche bedient: Die Einrichtung ist durchgängig nach einem bestimmten Themen- oder Design-Konzept ge-stylt: stilvoll, sehr modern oder gar fu-turistisch. Dabei sind Zimmereinrich-tung und – Ausstattung von Design Hotels – im Gegensatz zu den meist standardisierten Zimmern und Sui-ten der Hotelketten – in der Regel individueller und haben oftmals auch schöne Kunstobjekte zu bieten. Allge-mein wirkt die Hotelatmosphäre meist persönlicher, da viele Design Hotels

Philharmonie LuxemburgKongresszentrum Mons by Libeskind

044_065_Architektur_Design_RZ.indd 45 08.09.16 08:10

Special Types of Advertising

special advertising formats require long-term planning and individual coordination of all technical factors. it is essential to make a binding reservation at an early stage. Prices and further special advertising formats on request.

„All major changes arethe result of liberationfrom the routine ofthinking and doing!“

Gatefolder oder Backfolder

2 seiten 8.750,– euros

jeweils 3 seiten 9.900,– euros

Umschlag mit French-Cover

8.250,– euros

Banderole

7.500,– euros

Advertorials and Special issues

Advertorials

Price upon request

high resolution images and text material provided by the client are

edited and designed according to his wishes. all advertorials are

marked ‘advertisement’, as german Press law stipulates.

Destination Reports

and special offprints for your own marketing purposes:

Price upon request

Special issues

country specials in magazine style: Price upon request

Booklet (DIN A6, glued)

Your individual marketing tool for roadshows, workshops, exhibitions,

special events etc. Price upon request.

15

Contacts

Editor in Chief:

Claudia Göhnermeiertel.: +49 (0) 2236 - 33 66 116e-Mail: goehnermeier@events-magazine.de

Media Consultant:Thomas AdebahrPhone: +49 (0) 2236 - 33 66 114email: adebahr@events-magazine.de

Publishing House:ebner verlag gmbh & co kgeditorial team/advertising department: emil-hoffmann-straße 13d-50996 colognePhone: +49 (0) 2236 - 33 661-0fax: +49 (0) 2236 - 33 66 118www.events-magazine.comgeneral Manager: gerrit klein

Technical Data Sheet

All advertisements have to be delivered as High

Resolution PDf file.

if you deliver native file formats we cannot guaranteeaccurate print production.

Exceptionsin exceptional cases it is possible to provide data in native file formats (windows and Macos). costs could emerge from possible revisions, and there is no guarantee for an accura-te print production. all current dtP applications on Macos 9, Mac os X and windows can be used: adobe indesign cs, adobe Photoshop cs, adobe illustrator cs.

Bleedbleed ads require 3 mm trim on each side.

Coloursall colours must be defined in cMYk colour mode. when using rgb or spot colours that have to be converted into cMYk, exact colour matching cannot be guaranteed.

frameall ads are published with a frame, therefore please apply a frame to all of your ads. if your ad contains a full frame back-ground colour, no frame is required.

• All Fonts have to be supplied in any cases. Please take note of copyrights of the font provider.

• All pictures must have an output resolution of 300 dpi.• Logos should be saved in a vector format for best results.

Costsin case of incomplete or defective data, you will be informed about the costs of repairing and correcting the data for an accurate production.

there will be a charge of 65.00 eur€ for the first 30 minutes, 80,00 eur for each additional hour (+vat).

High Resolution PDf files to:• Email adebahr@events-magazine.de

• DataMedia ebner verlag gmbh & co kg thomas adebahr emil-hoffmann-str. 13 50996 köln (rodenkirchen)

Printing company:f&W Mediencenter GmbHemil hundseder, kundenberaterholzhauser feld 2, d-83361 kienbergtel. +49 (0) 8628 / 9884-37fax: +49 (0) 8628 / 9884-61eh@fw-medien.de

16

1. an «advertisement purchase order» in the sense intended in the following general terms of busi-ness is a contract for the publication – in a printed work, and for purposes of circulation – of one or more advertisements issued by an advertiser or other space buyer.

2. in case of doubt, it is to be requested that advertisements be published within a year of the contract‘s being concluded. lf a concluded contract grants the right to request the publication of individual advertisements, the purchase order is to be carried out wihin a year of the publication of the first advertisement provided that the request for the publication of the first advertisement, and its actual publication, both take place within the period stated in the preceding sentence.

3. the advertising rates result from that publisher‘s list of advertising rates which is applicable when the contract is concluded. lf the advertising rate changes after the contract has been concluded, the publisher is entitled to calculate the rate in accordance with that list of rates which is applicable at the time of publication; this does not apply to business relations with non-merchants, provided that no more than 4 months have passed between the contract‘s conclusion and the time of publication. advertising agencies and advertising mediators are prohibited from passing on to their clients, in whole or in part, the commission amounts granted by the publisher.

4. lf, for reasons not imputable to the publisher, a purchase order is not carried out, the client, notwith-standing any other legal obligations, is to refund to the publisher the difference between the discount granted and the discount which accords with the actual purchase, if – by reason of force majeure (e.g, war, mobilization, labour disputes or other unpredictable events) – the magazine cannot be published at all, cannot be published to its full extent or cannot be published at the proper time, the client cannot make any claims on the basis of this.

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6. Purchase orders for advertisements and inserts which it is stated are to be published exclusively in particular issues, particular editions or particular places in the publication must – if the purchase order cannot be carried out in this way – be received by the publisher early enough for it to be possible, before the copy date, to inform the client accordingly. classified advertisements are printed in the relevant section of the classified advertisements without this having to be expressly agreed.

7. facing matter is any advertisements at least two pages of which adjoin the editorial text and do not adjoin other advertise-ments. the publisher is entitled, by using the word „advertisement“ (in german: „anzeige“), to make clearly recognizable any advertisements which, due to their editorial design, are not recognizable as advertisements.

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9. the purchaser is responsible for delivering in good time either the text of the advertisement and proper documentation, or the inserts. within the possibilities granted by the copy, the publisher will ensure the print quality customary for the title booked.

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11. Proof sheets will only be supplied if expressly requested. the client will bear the responsibility for the correctness of the proof sheets which have been sent back. the publisher will take into account all those corrections of errors of which he – within the time period stipulated in connection with the sending of the proof sheet – is informed.

12. lf there are no particular regulations regarding size, the calculation of the rate will be based on what is the actual depth and is the customary depth for the type of advertisement.

13. lf the client does not make an advance payment, the invoice will be sent immediately, but if possible 14 days after the advertisement is published. the invoice is to be paid within the time period which is evident from the list of advertising rates and begins from the time when the invoice is received, provided that another time period for payment or another advance payment has not been agreed upon in the individual case. any discouts for early payment are granted in accordance with the list of rates.

14. lf there is delay in payment, the publisher will, while reserving further rights, charge interest on arrears in the amount of 1% above the prevailing ezb base interest rate. lf there is delay in payment, the publisher can postpone any further carrying-out of the current purchase order until payment is made and can require an advance payment for the remaining advertisements. lf well-founded doubts exist as to the client‘s solvency, the publisher is entitled, even while a contract concluded for an advertisement is still running, and without taking into account any originally agreed due date, to make the publication of further advertisements dependent on the advance payment of the amount and on the payment of outstanding invoice amounts.

15. the publisher will, upon request, supply a voucher copy along with the invoice. excerpts from advertisements, voucher pages, or complete voucher issues, will – depending on the type and scope of the purchase order for the advertisement – be supplied. lf a voucher can no longer be obtained, it will be replaced by a legally binding certificate issued by the publisher and concerning the publication and circulation of the advertisement.

16. the client is to bear the cost of the production of copy and drawings which have been ordered, and also of any such consi-derable alterations to originally agreed methods of working as are requested by or are imputable to the client.

17. lf the print run is reduced and a contract for more than one advertisement has been concluded, a claim for a reduction in the rate can be derived if, on the overall average of the year of insertion commencing with the first advertisement, that average print run stated either in the list of rates or in another way, or else – if no print run is stated – the average number of copies sold (in the case of trade magazines, it may be necessary to take instead the average number of copies actually circulated), in the previous calendar year is more than that in the year of insertion. a reduction in the print run is only a defect justifying a rate reduction if it amounts to: 20% for a print run of up to 50,000 copies. however, claims for a reduction in the rate are not possible if the publisher has informed the client in good time of the lowering of the print run, while offering the client the possibility of withdrawing from the contract.

18. in box-numered advertisements, the publisher will apply, to the presentation and prompt fowar-ding of the offers received, the care used by a proper businessman. registered letters and express-delivery letters arriving in response to box-numbered advertisements will be forwarded only by normal post. items received in response to box-numbered advertisements will be kept for four weeks. correspondence arriving which has not been picked up during this period will be destroyed. the publisher will send back valuable documents, but without being obliged to do so. in the client‘s interests and for the client‘s protection, the publisher, in order to rule out any abuse, reserves the right to open for examination purposes the offers received. the publisher is not obliged to forward any business recommendation or any offers to mediate.

19. copy will only be sent back to the client if this is specially requested. the obligation to preserve the copy ceases three months after the purchase order has taken its course.

20. credit items relating to discounts are deducted in connection with the first advertisement in the series. additional charges regarding discounts are in principle not imposed until the end of the year of insertion.

21. confirmations of placings apply only with reservation and can be modified for technical reasons. the publisher cannot be made liable in such cases.

22. the place of performance is the head office of the publisher. in commercial dealings with business people and with artificial persons in public law, and in the case of separate estates in public law, the head office of the publisher is the place of jurisdiction in the event of any plaints. lf claims filed by the publisher are not asserted by means of action on a debt, the place of jurisdiction is, in the case of non-merchants, determinded by the latter‘s place of residence. lf the residence or usual location of the client, and this applies also to nonmerchants, is unknown at the time when the plaint is filed, or if the client after the contract was concluded, has moved his place of residence, or his usual location, out of the law‘s jurisdiction, it has been agreed that the head office of the publisher is the place of jurisdiction.

ebner verlag gmbh & co kg mbh, karlstraße 41, 89073 ulm, germany March, 2012

general terMs and conditions for Print