Prospectus

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AdminlinkPlus was first established in 2004, as the brainchild of Leticia Hansen; a young woman with a professional background, looking to retain and utilise her skills, whilst at the same time, start a family.

Leticia recognised that many small businesses required casual assistance, without the added overheads of employing more staff. Her goal was to develop a service for small businesses that met all the administrative needs of any industry. So, the company was launched; with Leticia drawing on her experience in Administration and Personal Assistant services, within a variety of professional industries, including Real Estate.

Adminlink Plus was established to offer a diverse range of services to businesses; all under one umbrella, allowing the use of a personal assistant, whilst eliminating the commitment of employing additional team members. In 2004, Adminlink Plus focused primarily on marketing mail outs and database maintenance.

Following ongoing research and meetings with business owners and clients, it was decided that mail outs and database maintenance were not the only areas requiring support. It was decided that mail outs and databases maintenance were not only only areas requiring support. Adminlink Plus grew to include telemaketing, client contact and general administration to name a few.

Adminlink Plus continued to expand the range of services on offer and also develop and improve on the existing range. The marketing service was broadened to include the design and completion of newsletters, CMA's and Pre-listing Kits.

Today, Adminlink Plus is supported by a full team, individually handpicked by Leticia for their unique range of skills, thus enabling the company to provide the full spectrum of administrative and marketing services, for the small to medium business owner. There is no limit to the tasks the Adminlink Plus team can complete and we pride ourselves on the flexibility to accommodate all requests. Based on the Sunshine Coast, in Queensland, we service clients Australia wide.

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OUR VISION

To provide a reliable service to our clients as a virtual office solution service.

OUR MISSION

To give exceptional support and service to our clients in all areas of administration, marketing, client contact and copywriting. We will provide assistance when and where our clients require. We are committed to providing systemised and accountable administrative support and marketing to all industries. We will tailor any of our services to suit our client’s needs. We strive to build long term

relationships with our clients.

Help when you need it!

Why use Adminlink Plus?When we asked our clients for feedback, and to give two key reasons they continue using our services, the answers were:

The results we produced for them through our marketing; allowing them to set the program and then act on the results, without spending time completing the basic labour of the program.

The cost effectiveness of only paying for the tasks and time required, and not employing another team member.

The adaptability of our team has seen us bring in impressive results for a broad range of businesses; some of our regular clients are within the following industries:

• IT.

• Real Estate.

• Business Coaches.

• Digital Security.

• Mortgage Brokers.

• Sole Traders.

• Web Developers.

• Telecommunications.

• Financial Services.

• Medical.

• Retail.

• Accounting.

• Solicitors.

• Business networking groups.

Most businesses we speak to share one common goal: to increase productivity, whilst reducing their workload and overheads:AdminlinkPlus’ objective is to achieve the clients’ goals and assist in overcoming the obstacles faced.

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Keeping your overheads downThe cost of adding one new team member can be overwhelming to some small businesses. We offer the opportunity to have someone take over the extra duties, without the extra overheads. In an uncertain economy, outsourcing administrative and direct marketing duties to the experts makes good business sense and means your team won’t be tied up with time consuming tasks; thus saving your business valuable resources and money. With Adminlink Plus, there’s no responsibility to you for employee expenses, such as:

• Advertising a position.

• Screening to find the right person and keeping them.

• Ensuring there will be enough ongoing work to justify the position.

• Additional wages.

• Sick leave.

• Holidays.

• Superannuation.

• Equipment.

• Office space.

• Training.

Results driven, cost effectiveness ensuredAdminlinkPlus don’t just put together a marketing plan and leave it to the client to action it. We design a plan and complete the campaign; managing each step along the way, allowing you and your team to focus on closing the deals. We provide daily feedback and results, permitting you to follow up on leads immediately.

Our aim is to commit to the time consuming tasks on your behalf; to allow you to focus on current clients and making sales now. At the same time, AdminlinkPlus is undertaking the ground work to create a continuous stream of sales and enquiries into the future.

A presentation of our servicesWe pride ourselves on being large enough to manage extensive contracts, but still small enough to be able to tailor packages to the individual, big or small. If you’re still unsure of how we can help your business, we can arrange a brief presentation at your premises, or for interstate clients, we can schedule a meeting via Skype, to show how our team can reduce your workload, cut employee costs and ensure the work is done on time, every time, with results.

Keep readingThe following pages provide comprehensive details our services and packages.

Please note: we list our standard packages here, but can tailor to your specific requirements.

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Administrative ServicesAs business owners, we are all aware of the peaks and valleys of industry; the stress of keeping up with an abundance of work, as well as the pressure of justifying a staffing position during slower periods. Adminlink Plus can assist by keeping your admin tasks on an even plane; we offer services for an hour, a day, a week or whenever you require.

We can provide you with extra support during peak periods or while your team are on annual leave. Our team will complement your internal operations and appear to work from within your office, even for the simplest forms of support, such as a phone answering service, appointment bookings or printing and photocopying. Following is a list of our admin support services:

Weekly client reports and update letters

Copywriting Data entry

Client Contact

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*(Customer Relationship Management) set up, maintenance and updating.

Or anything you need done, just ask!

Scanning and electronic filing

CRM*Completion of booklets

Mail outsResearch Event planning

Phone answering service

Appointment booking Printing & photocopying

Database set up

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Customer Relationship Management (CRM) SystemsMost business owners are familiar with the term CRM, or Customer Relationship Management. In its simplest form, a CRM system will allow you to manage your business relationships and all information associated with them, in one central location. With a CRM, you can store all your valuable information, such as:

• Client contact records,

• Prospect information,

• Accounts,

• Leads,

• Sales opportunities.

As a business grows, business relationships and connections become more sophisticated; you may also need to be able to share this information with other members of your team, who are making contact with the same clients.

Many growing businesses still use old fashioned client cards, a Rolodex or an excel spread sheet to store this information. And this works well, in the short term, within a small team. However, if you're planning on scaling up, it may be time to consider a CRM. Furthermore, consider a cloud based CRM system which can be accessed in real time, using any device, anywhere in the world, and is always backed up.

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CRM's were one of the first services offered by Adminlink Plus; now, many years later, we endorse the value they bring to a thriving business. We can complete the following for CRM systems:

• Recommend the best program to suit your individual needs and budget,

• Set up the system,

• Update all information stored in a pre-existing system,

• Maintain the CRM for you,

• Set up a marketing plan, using your CRM.

Once your CRM is set up or up to date, you can then utilise it to its full potential, to complete the following:

• Client contact and lead generation,

• Ongoing marketing plans,

• Budgeting and planning administra-tive assistance,

• Effortlessly set up smaller databases for selective marketing campaigns allowing for quality and consistency, rather than volume.

Lead GenerationPhone based lead generation is a unique role that few people enjoy! However, it’s an effective marketing tool that gets results. Telemarketers have come under direct scrutiny in recent years and have strict guidelines and legal requirements to follow. We abide by these guidelines, including the ‘washing’ of all databases through the Do Not Call Register prior to any calls and by making concise notes of the outcome of each conversation. Our team of client contact officers are all locally based on the Sunshine Coast, working within a quiet background. They appear to be calling from your business, as a member of your team; no mention is made of AdminlinkPlus. The calls are made following a script that has been personalised to your business and the purpose of the call. You have final approval on all scripts, ensuring your company image is maintained. The goal of a lead generation campaign may include:

• Generating qualified leads,

• Regaining follow up business from existing clients,

• Gaining invaluable feedback on past service,

• Appointment setting,

• Reinforcing your company image,

• Promoting an event or seminar,

• Promoting a new product or service.

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Our team of client contact officers are experienced in the full range of call bases, including:Cold calling 'this indicates a new list of prospects that have never been contacted and possibly aren't aware of your business. We can compile a list, based on your requirements and demographic, of people that you wish to contact. For example, we can use a program to identify home owners in a specific area, who have owned their home for over three years and have expendable equity. A cold call would be to establish any interest in refinancing or investing by these people.

Client contact in a competitive market, it's too easy for your clients to be enticed by a competitor. Maintaining regular contact, to offer a new service or product, or even to ask how they are, will make the client feel valued and maximise return business.

Database generation we have access to a variety of programs, from a simple Excel spread sheet, through to the most well equipped system; there is a program to suit all industries, budgets and needs. We can assist in finding the program that best suits your business. Once established, we utilise multiple options to gain the most current information in both residential and commercial data to compile a personalised database to suit your needs and required fields. For example, it may be properties that have sold in the last 5 years, addresses in a specific area that have swimming pools or businesses in a particular industry, to name a few variations. A database that is compiled to your specific needs will be uniform and

logical, allowing you to get the most out of the data and to use it efficiently. We can then complete a marketing campaign on these contacts.

Database updating too often we receive databases that have not been sufficiently maintained and therefore, can signify lost business. In less than a day, our team can carry out calls to your database to update all details and ensure all contact numbers, email and home addresses are current and available for further marketing processes.

The AdminlinkPlus client contact officers structureOur system is uniquely designed from most large telemarketing companies; specifically directed at the best interests of our clients. Our client contact packages are set out using a payment structure that is more cost effective for our clients, therefore, we do not offer a 'pay per appointment' option. Our system ensures that we work to your budget, and provides the following advantages:

• Our team takes sufficient time with each and every call,

• Calls are made in a quiet setting, not a call centre with back-ground noise,

• You have control over the script and contacts being called,

• You receive feedback on all calls,

• You own the rights to all com-pleted calls.

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Survey CallsCompleting a survey, to gain honest feedback from clients, is a useful method to reinforce what you're doing right, help guide you to what your clients want or expect and can give tips on any areas that need improving.

Occasionally, even our most loyal customers don't want to comment or complain about our products and services, they just go elsewhere. By having a third party run a survey, you will receive honest feedback that you can then act upon. As part of our personalised service, we test and monitor the survey while it's in progress. We do this by completing 10% to 20% of a campaign, stopping to check the results and discuss them with you, then examine what changes can be made to increase the results, if required.

AdminlinkPlus offers a third party, phone based survey:

• We can ask questions that you can't ask your clients,

• We can pose the questions to gain valuable feedback that will be useful to the running of your business,

• Our team don't know the background of your business or the clients' history, so there are no preconceived ideas.

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Database ManagementAn up to date, comprehensive database is the foundation of a successful business. A database can hold as much information as required, with records specific to your business. Whether you prefer a simple Excel spread sheet or a more comprehensive program, there are systems available to suit all industries and budgets. Adminlink Plus can compile a personalised database, designed to suit individual needs and requirements. We're able to maintain up to date information within any format and allow the client to gain the maximum exposure and results. We have experience with a wide range of database programs and are able to guide clients to a program that suits their budget and needs.

An existing, neglected database is a waste of valuable resources; maintaining and keeping your contacts up to date is an ongoing process and is vital to ensure continuous client interaction. In less than a day, our staff can ensure all your database details are current and the information is readily available for a multitude of communications,

such as client contact campaigns, mail outs, emailing newsletters and much more.

Once you're in possession of a strong database or CRM, you will generate more return business and referrals. These two mediums are the most solid and easiest methods to help grow any business.

An outstanding result was achieved for one client for whom we

completed a database update. The outcome of the campaign

resulted in converting 43% of the database to active clients and,

in the process, generating numerous referrals to new clients.

However, the average result is approximately 20%.

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NewslettersA corporate newsletter is a subtle, efficient medium to maintaining regular contact with past and present clients. Sent monthly or quarterly to your database contacts, it can include one, comprehensive article, as well as a special promotion, or a range of topics, specific to your industry. It will ensure your business remains predominant in your clients' mind.

We offer multiple options in completing corporate newsletters:

The client supplies Adminlink Plus with a written newsletter, ready for us to set it in a template and send to clients.

The client supplies Adminlink Plus with a written draft, only requiring editing. We can then set it in template and send to clients, if required.

Adminlink Plus completes a full newsletter, sets it in template and sends to clients. Our copywriters will follow your guidelines to present a professionally written, 'reader friendly' newsletter, designed to keep readers up to date with industry information. Upon your final approval, we will set it in template then send it to your database, on your behalf.

Newsletters may be presented in hard copy and posted, emailed or you may also invite subscribers to your newsletters via your website.

ADMINLINK PLUS RESULTS

SHOW:

Over a three month

period, our business

generated a 5% increase

in referrals and a 2%

increase in return

business.

HOW WAS THIS INCREASE

ACHIEVED?

Our monthly newsletters:

allowing us to maintain

regular, non-invasive

contact with clients, past

and present.

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CopywritingIn today's competitive marketplace, the role of a copywriter has become more important than ever. Copywriting requires more than just someone who has good grammar and can string a sentence together. A well written copy builds your brand, or brands YOU. It helps focus a marketing message and drives your customers to act. A well written copy is personal, relevant and engaging. It strikes a bargain with the reader: If you read the copy, you will receive the benefit. Well written copy can be the difference between a market-leader and a market-loser!

Here are five, quick examples of how our copywriters can market your brand or business:

1. StrategyThere's a difference between writing about something yourself, and knowing how to write about something. This is why companies, large and small, rely on professional copywriters to relay their message, effectively.

2. ExpertiseIf you want to build a new house, given the correct materials, you could probably build yourself a construction of some form, but if you hire a builder, the job will be done faster and more effectively. The same is true with copy; you could probably write something yourself, but a copywriter will do it a lot more efficiently because they have the skills and experience.

3. FocusDigital media has given businesses and individuals a relatively free outlet to say as much as they want. However, just because you can say everything, doesn't mean you should say everything. From a branding perspective, once you capture a customer's attention, you need to communicate your message, quickly and effectively; focussing on the message with directed, clear, concise headlines.

4. ConsistencyOur copywriters can create a consistent style of copy that will appeal to your target audience. Customers are more likely to respond to a regular message, delivered in a consistent style.

5. Lead generationWell written copy will sell your brand, product or service. Copywriters understand how to use persuasive influence and can use it to create leads and motivate calls to action. They even know when not to say something, to lure customers to pick up the phone or provide their email address, in the case of website content.

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Social networking site posts.

Important note:

As technology takes over and communications can be made

instantly, the success of a good, old fashioned post-out

campaign still ranks high, particularly if it's followed up by a call,

simply to ensure the letter was received and to gain a response.

Adminlink Plus can assist you with the creative writing of any of the following:

Regular newsletters to your clients.

Promotional/prospecting letters.

Web page content.

Blogs.

Direct mailing content and informational emails to follow up a telemarketing campaign.

Flyers for letterbox drops.

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Marketing PlansOur research and assessment of results shows that by merging multiple forms of contact into a marketing plan enables businesses to reach a wider range of target clientele.

The available options of an Adminlink Plus Marketing Plan is the combination of all, or some differing marketing alternatives, tailored to allow the client to achieve the best possible results, in the most time and cost effective manner. All marketing plans are personally designed for the client's unique needs and industry.

A standard marketing plan would include direct mail, client contact and email. Combining these three marketing methods into the one plan, on a regular basis, enables you to be in contact with a wide range of prospects, as well as gaining valuable feedback from current clients.

An Adminlink Plus Marketing Plan includes an initial assessment of your current marketing and administration processes to assist in developing an operative strategy.

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Personalised ServiceAdminlink Plus is a 'virtual PA' company. We specialise in providing all aspects of administrative and direct marketing support to a variety of small to medium businesses. Over the years, we have developed a strong understanding of a broad range of industries and pride ourselves on sustaining a personalised service to our clients. This has enabled us to gained considerable 'insider knowledge' that helps in extending our proficiency in assisting other businesses.

Each member of our team works remotely; however, all client contact flows through the Adminlink Plus office. This is intended to make it straightforward for our clients; having one designated point of contact. Likewise, all results from the field are fed back through the office for review before being forwarded to the respective client. Our process is efficient, personal and achieves results.

Our system makes way for personalised packages, tailored to the requests of the client, to gain the best possible results for all projects.

When considering CRM's, telemarketing campaigns and our other packages, it's important to keep in mind it's not about volume; it's all about quality.

For the first few weeks, we recommend most clients to start with 100 - 200 calls per week; we can then assess and monitor the results, to determine what is a practical number for your business and for us to maintain a consistent flow of manageable leads.

It's not in the best interests of anyone involved if we go in hard on the first week, completing a database of 500 calls, gain a 5% success and send you 25 hot leads, when you can realistically only provide service to ten! This will only result in frustration for you, dissatisfied clients, and loss of potential business, money and reputation. You’ll be better to start with 200 calls, gain 5% success and receive a manageable ten leads per week. This guarantees a regular flow in your marketing, steady growth for your business and no losses along the way. To achieve this consistent rate, for some businesses, it may mean doing 50 calls per week, whilst for larger clients; it may be 500 calls per week. Adminlink Plus caters for both ends of the spectrum.

Like us on Facebook You can follow us at www.facebook.com/AdminlinkPlus. We make use of our page to pass on valuable tips and information on marketing, time management and admin news. You'll also find 'specials' and links that may be of interest to you.

For specific information, visit our website: www.adminlinkplus.com.au

The Adminlink Plus philosophy is to provide help when you need it. Contact us today to arrange a presentation of our services or to have any questions answered.

Adminlink Plus caters for small and large projects

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Client contact/ lead generation packages.

BASIC PACKAGE

800 calls; carried out over eight consecutive weeks.Investment: $137.78 includes GST, per week, for eight weeks

Compilation of database to client requirements, separate to this package, at above related costs.

Adherence to all legal requirements and regulations, such as the Do Not Call Register.

Completion of 100 calls, per week, over an eight week period

Completed calls include two attempts to each contact including an attempt outside of business hours where applicable.

Daily reports to client, outlining appointments and interested prospects.

Comprehensive, weekly reports.

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Newsletter Packages

BASIC PACKAGE

The design and layout of monthly corporate newsletter, emailed to database clients. Investment: $121 includes GST, per month.

COMPLETE PACKAGE

Completion of a corporate newsletter, emailed monthly to database clients. Investment: $275 incl. GST, per month.

Up to ten articles each edition.

Minimum commitment of six months.

Adminlink Plus to design a personalised template.

Set up of account on behalf of the client, to enable newsletters to appear to be delivered from you, and all replies to come directly to you.

Client to supply all text and artwork required.

Adminlink Plus to complete copywriting of all text and source artwork, as required, following an outline or article topics supplied by client.

Adminlink Plus to format text and design layout.

Client to give final approval, prior to emailing.

Adminlink Plus to send newsletter, using client’s existing client database.

Client to receive notification of delivery.

Adminlink Plus to maintain the database, manage undelivered emails and upload new contacts into the system, on a monthly basis.

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Admin Packages

BASIC PACKAGE

Full access to a virtual PA, when and where you need it.Investment: $469 includes GST per week.

GOLD PACKAGE

Full access to a virtual PA, when and where you need it.Investment: $715.00 includes GST per week.

Client to utilise any Adminlink Plus services, as required, within package budget.

Provision of 25 hours per month, to be used as required.

Provision of 30 hours per month, to be used as required.

Client contact campaign, 200 calls, per month.

Client contact campaign, 400 calls per month.

Marketing plan management for a database of 400 contacts, including email and postage of materials, on a monthly basis.

The benefit of a team working together, co-ordinated to gain the best results.

You only pay for the time used, not cost for training, equipment or down time.

Unused time within a month can be carried over to the following month (conditions apply).

Hours from the next month can be brought forward to assist in larger projects.

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The Adminlink Plus Guarantee to You

• We will complete all tasks on time and on budget.

• We will communicate regularly with each client, to keep them updated on the progress of all tasks.

• We will provide a comprehensive report, detailing all progress and results of the week.

• All 'hits' will be forwarded to the client within 24 hours of being received by Adminlink Plus.

• All legal requirements for marketing will be met, including adhering to the 'Do Not Call Register'.

• All email and phone messages from clients will be responded to within 24 hours.

• Adminlink Plus will ensure all marketing plans are fulfilled on schedule, with a reminder sent to clients, as required.

• Adminlink Plus will endeavour to maintain consistency within our team. Each client will have a team member that works with them, allowing them to become familiar with the clients' respective expectations. Our team are all English speaking and Australian based, including the client contact officers.

• All information collected by Adminlink Plus remains the property of the client.

• All marketing results remain the sole property of the client. Adminlink Plus does not multi sell results.

• Database results will be completed in the format specified by the client.

• Adminlink Plus will share their knowledge of administration, marketing, databases and client contact, thus allowing the client to gain the most out of their marketing and to continue achieving results.

• The Adminlink Plus team are available and willing to offer advice and strategies within their areas of expertise.