Proyecto Bocadillos Eduardo-omar[1]

8/15/2019 Proyecto Bocadillos Eduardo-omar[1]

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PRODUCCION Y COMERCIALIZACION NACIONAL E

INTERNACIONAL DE BOCADILLOS DE FRUTAS

TROPICALES (Banano, Mango, Guanábana, Maracuá!"

E#abora$o%

E$uar$o Cabr&ra Durán

E'&c)a#)'*a &n C)&nc)a' T&cno#og+a' $& A#)&n*o'"

SANTA MARTA,FEBRERO -../"


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PRODUCCION Y COMERCIALIZACION NACIONAL E

INTERNACIONAL DE BOCADILLOS DE FRUTAS

TROPICALES (Banano, Mango, Guanábana, Maracuá!

TABLA DE CONTENIDO

PRESENTACION DE LA PROPUESTA

IMPORTANCIA DE LAS FRUTAS

IMPORTANCIA DE CONSERVAR LAS FRUTAS

PORQUE SE DAÑAN LAS FRUTAS

1. PLANTEAMIENTO DEL PROBLEMA

1.1 DESARROLLO DE LOS ANTECEDENTES

1.2 MARCO CONCEPTUAL

1.3 INGREDIENTES

1.3.1 Frutas

1.3.2 Azucares

1.3.3 Ácidos

1.3.4 Pectinas

1.3.5 Conservación del bocadillo1.3.6 Formulación de ingredientes

1.4 JUSTIFICACION

1.5 OBJETIVOS

1.5.1 Objetivo General

1.5.2 Objetivos Específicos

1.6 HIPOTESIS

1.6.1 ipótesis !ula "o#

1.6.2 ipótesis Alternativa "a#

1.6.3 $ogros Esperados

1.6.4 Graficación de la %ipótesis

1.6.5 Operacionalidad de las variables


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1.7 DISEÑO METODOLOGICO

1.7.1 &elección ' medición de las variables de an(lisis

1.7.1.1 Es!"#$ "%& '%()*"$ $+,%#-$

1.7.1.2 P(%s%&%))#/ "% 0*s%s1.7.1.3 S%&%))#/ "% 0*s%s

1.7.1.3.1 A/s#s "%& 0($"!)$

1.7.2 )eterminación del universo geogr(fico ' temporal del estudio

1.7.2.1 D!(*)#/ %s#'*"*

1. FORMAS DE OBSERVAR LA POBLACION

1..1 *nidad de observación

1..2 *nidad de an(lisis1..3 Población objetivo

1..4 +ipo de muestra

1..5 +,cnicas de muestreo

1..6 )ise-o de muestreo

1. TECNICAS O INSTRUMENTOS UTILIADOS EN LA RECOLECCION DE LA

INFORMACION

1..1 .ecolección de la información

1..1.1 F!%/%s "% #/$('*)#/

1..1.1.1 F!%/%s "% #/$('*)#/ 0(#'*(#*

1..1.1.2 F!%/%s "% #/$('*)#/ s%)!/"*(#*

1..2 +,cnicas ' procedimientos de an(lisis

1.1 LIMITANTES DE LA COMERCIALIACION DE BOCADILLOS DE FRUTAS

2. CARACTERISTICAS DEL PRODUCTO

2.1 ARANCELARIAS

2.2 DESCRIPCION DEL PRODUCTO2.2.1 Características físico/0uímicas

2.2.2 Presentaciones para los 1 sabores

2.2.3 Fec%a de vencimiento

2.2.4 .egistro sanitario 2nvima


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2.2.5 Empa0ue

2.2.6 Embalaje

2.2.7 Capacidad de producción m(3ima

2.3 PERFIL DEL PRODUCTO2.3.1 Contenido nutricional

2.3.2 2ngredientes utilizados

2.3.3 Ciclo de duración "4encimiento#

2.3.4 4olumen de producción

2.4 DESCRIPCION DE LA EMPRESA

2.4.1 5isión ' 4isión

2.4.1.1 M#s#/2.4.1.2 V#s#/

2.5 VALORACION ECONOMICA DE LAS VARIABLES DE ANALISIS

2.5.1 .e0uerimiento de capital para la inversión fija

2.5.2 Estructura de capital de trabajo

2.5.3 Capital de producción

2.5.4 Costos laborales

2.5.5 +ama-o

2.6 ESTUDIO ADMINISTRATIVO 8 LEGAL

2.6.1 Estructura org(nica

2.7 ESTUDIO FINANCIERO

2.7.1 2ngresos

2.7.2 Clasificación de Egresos

2.7.2.1 C$s$s 9 G*s$s F#,$s

2.7.2.2 C$s$s V*(#*+&%s

2. PROMOCION :M*(;%#/< M#=> DEL BOCADILLO DE BANANO2..1 Precio

2..2 )istribución

2..3 Promoción

2..4 Publicidad


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2..5 Funcionamiento ' &ervicio

3. MERCADO NACIONAL

3.1 LA CADENA DEL BANANO EN COLOMBIA

3.1.1 Comercializadoras de banano en Colombia3.1.2 E3portaciones Colombianas de 6anano

3.2 COLOMBIA 8 LAS FRUTAS PROCESADAS

3.2.1 E3portaciones Colombianas de frutas procesadas

3.2.2 $as frutas procesadas en la región caribe Colombiana

3.3 MERCADO DEL BOCADILLO DE BANANO EN SANTA MARTA

3.3.1 )emanda

3.3.2 Oferta3.3.3 Clientes

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3.3.3.2 H+#$s

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3.3.3.4 T*'*?$ "%& '%()*"$

3.3.3.5 S%


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4.1.2 E3portaciones del banano

4.1.3 Países importadores de banano

4.2 PRESELECCION DE PAISES CON POTENCIAL PARA EL PRODUCTO

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4.2.1.6.2.6 R%


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4.2.1.6.2.6.1 E#!%*s

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4.2.3 Comercio e3terior de 6,lgica

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4.2.3..3.2 H.A.C.C.P.

4.2.3..3.3 ISO

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8. MATRIZ D.O.F.A. A!"#$%$% I!&'(!) * E+&'(!),

.1 FORTALEAS

.2 DEBILIDADES

.3 AMENAAS.4 OPORTUNIDADES

BIBLIOGRAFIA


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PRESENTACION DE LA PROPUESTA

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1. PLANTEAMIENTO DEL PROBLEMA

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"%& M*


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DESARROLLO DE LOS ANTECEDENTES

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INGREDIENTES.

1.3.1 FRUTAS

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1.3.4 PECTINAS

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FIGURA 1.

ESTUDIO DE

MERCADOS

DETERMINAR%

0DEMANDA

0OFERTA

ANALISIS DE LAS

CARACTERISTICAS

DEL MERCADO

ORIENTACION EN%

0TOMA DE DECISIONES

0FORMULACION DE

ESTRATEGIAS

MERCADO POTENCIAL

PREFERENCIAS Y

GUSTOS DE LOS

CONSUMIDORES

CALIDAD Y PRECIO

PRODUCTOS

SUSTITUTOS

1IABILIDAD O IN1IABILIDAD DE LA COMERCIALIZACION

INTERNACIONAL Y NACIONAL DE BOCADILLO DE BANANO


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1.6.5 OPERACIONALIDAD DE LAS VARIABLES

FIGURA 2.

1ARIABLES INDEPENDIENTES

1ARIABLESMACROECONOMICAS

PB!ACI

PIB /S

PIB 3PERCAPITA4

TASA DE ITERES ACTI;A

IF!ACI 34

DESEMP!E 34

TASA DEDE;A!/ACI 34

COMERCIOBILATERAL

IMPRTACIES C!MBIAAS CIF

EPRTACIES C!MBIAAS FB

BA!A


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1.7 DISEÑO METODOLOGICO

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2. CARACTERISTICAS DEL PRODUCTO

ARANCELARIAS

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F)&) 1. BOCADILLO DE BANANO.


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PERFIL DEL PRODUCTO

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4. MERCADO INTERNACIONAL

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4.3 MATRIZ COMPARATIVA DE LOS PASES SELECCIONADOS

S% (%*@ '%"#*/% %& '$"$ "% TOPSIS *s#.

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5. ESTRATEGIAS PARA LOGRAR CONSOLIDAR OPORTUNIDADES

COMERCIALES

I/ P*(#)#0*)#/ %/ %(#*s %s0%)#*@*"*s * /#-%& "% $+s%(-*"$(.

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A0($-%)*'#%/$ "% &$s *)!%("$s 0(%%(%/)#*&%s 9 (**"$s

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7. RECOMENDACIONES

E/ %& '$'%/$ "% %=0$(*( * &$s Es*"$s U/#"$s s% "%+% %/%( %/ )!%/*

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R'#$/( '%&/ ()'%&/ '! #)% 2H !$$$)% '# '/(&/'!&) '#

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8. MATRIZ D.O.F.A. A!"#$%$% I!&'(!) * E+&'(!),.

FORTALEZAS

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E=#s%/)#* "% 0!%($s '*(#'$ &!-#*& *(%$ 9 %(($-#*(#$.

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8.3 AMENAZAS

L* s#!*)#/ "% $("%/ 0+)$ %/ @$/*s 0($"!)$(*s "% (!*s !%

0!%"% $)*s#$/*( !/* '%('* %/ %& (*/s0$(% "% '*%(#* 0(#'* *s* %&

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BIBLIOGRAFA

JAN8 CASTRO J$s N#)$&s. I/-%s#


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PRIDE X#&*/ M FERREL O.C. M*(;%#/


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;&&?[[[.='/'%&$)%''(/)%.;&

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http://www.gea-estudiosdemercados.htm/http://cci.org.co/http://marketag.com/http://tradeport.org/http://colombiaexport.com/http://proexport.gov.co/vBeContent/zeiky/zeiky.asphttp://www.gea-estudiosdemercados.htm/http://cci.org.co/http://marketag.com/http://tradeport.org/http://colombiaexport.com/http://proexport.gov.co/vBeContent/zeiky/zeiky.asp

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