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This section examined the common stereotypes held of older people and
ageing. A review of the literature suggests that older people are
predominantly negatively perceived. Namely, older people are stereotyped
as having poor health, as being unattractive, asexual and with a declining
mental ability. Older people are also perceived as being conservative as
well as being unhappy, lonely, isolated and overall undervalued by society.
However evidence does exist to suggest that older people are perceived
as being warm, dependable, content and active members of their
communities.
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