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Summary of Case Study

Google has been in the top 10 list of Best Companies to Work For by

Fortune magazine for three years running and was number one on the

list for two of those three years. But make no mistake. Googles

executives decided to offer all these fabulous perks for several reasons:

to attract the best knowledge workers it can in an intensely competitive,

cutthroat market; to help employees work long hours and not have to

deal with time-consuming personal chores; to show employees theyre

valued; and to have employees remain Googlers (the name used for

employees) for many years. But a number of Googlers have jumped ship

and given up these fantastic benefits to go out on their own.

Question # 01Whats it like to work at Google? (Hint: Go to Googles Web site

and click on About Google. Find the section Jobs at Google.) Whatsyour assessment of the companys work environment?

In our opinion, a lot of people want to work with Google not just

because of a high salary but the number of perks it offers to its

employees. If we see in this case, Google inc. is on top among the top

ten companies and Fortune Magazine ranked Google inc. to be the Best

company to work for.Following in this case, Google give employees what they want. First,

Google can pay for almost everything what employees needs and

meanwhile Google take care of their worries as well through many of its

mouth watering perks such as;

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Flex hours Casual dress everyday Bringing your dogs to work

On-site physician On-site dental care Health benefits Free massage and yoga Free drinks and snacks Free meals, including breakfast, lunch Three weeks vacation during the first year Free video games, football, volleyball and pool tables Valet parking for employees Onsite car wash Near site child care center Free shuttle service to several Onsite dry cleaning, plus a coin-free laundry room Employee interest groups ( cricketers, Nobel prize winners, and a

wine club)

On-site gym 401k investment program

There is no question about the benefits which Google gives is more than

just the basics as compared to other well known companies, therefore in

our assessment Google earns 10 out of 10 in keeping the employees

healthy, whether physically, emotionally, financially or socially through

its motivational work environment so if we answer to the title of the

case study, we totally believe that the paradise is gained....not lost.

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Question # 02Google is doing a lot for its employees, but obviously its not done

enough to retain several of its talented employees. Using what

youve learned from studying the various motivation theories,

what does this situation tell you about employee motivation?

It is very difficult to help motivate employees and to keep them

motivated. The workplace is very competitive especially for the star

performers. Even utilizing the various theories, individuals still maketheir own choices, particularly to become entrepreneurs and start their

own companies.

It is very difficult to help motivate employees and to keep them

motivated. Even utilizing the various theories, individuals still make

their own choices, particularly to become entrepreneurs and start their

own companies. What we believe is because of employee motivation

Theory of Maslows hierarchy of need, which is in relation with

the cause and effect of the situation.

Physiological needs: Google through its exceptionalmotivational perks did satisfy all basics physiological needs of

its employees such as hunger, thrust and comfort.

Safety needs:Through travel insurance , medical services andcomprehensive health care coverage , Google also satisfy all the

basic safety need of all employees.

Social needs:Google also provide a friendly environmentwith full of cooperation and consider everyone as a part of

family.

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Esteem needs:What we believe is that getting a job inGoogle.inc is itself an accomplishment which might fulfill the

esteem need of employee.

Self actualization needs:this is the basic issue which makeemployees leave Google as their need of self actualization

flourishes within themselves and they started to feel isolated

worthless and fall short of their self realization.

Question # 03What do you think is Googles biggest challenge in keepingemployees motivated?

They have some of the best and brightest minds working for them, so it

is a challenge to keep them motivated. The American dream of owning

your own company provides stiff competition.

Setting such a high bar, Google has created a situation where it will be

difficult for the next set of benefits to outdo last years package. AsGoogle continues to grow and expand into new markets, employees may

see some of their benefits scaled down as the company becomes larger

and more profit oriented. The idea of taking benefits away from

employees is sure to be seen as a big loss and will not be welcomed.

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Question # 04If you were managing a team of Google employees, how would keep

them motivated?

Google has named as the best company to workby fortune magazine

for 2 years of running. This is only done because they provide all

facilities to their employee like on site laundering, swimming pool and

spa, free delicious food you can eat according to one analyst

Google make the job of money

Google is operating well and popular in people and want to expand theiroperation in more countries because in 2007 they are operating in only

20 countries with 17000 of employee in different countries of the world

and their objective is to expend in more countries. It can only be done by

motivating the employee. If the employee motivate and they work in

Google in effective manner then revenue and profit of Google increase

in order to achieve this strategy I recommend some strategy as to

motivate.

1.Motivate unique group of work2.Flexible work / job schedule3.Motivate professionals4.Motivating contingent workers5.Motivating low skilled , minimum wages6.Designing appropriate reward program

1. Motivate unique group of work:

Motivate diverse work force in Google. They operate in 20 countries.any gender, color race and nationality differences or supervision is not

accepted in employee circle and hence it is proves in the system that key

post of Google like senior vice president a chief business officer is

operated by Nikesh Arora who is Hindu and David Mond a black man

work as senior vice president in operation .

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2. Flexible work / job schedule:

I recommend that Google should follow compressed work week for theiremployee like employee should stay in Google for long day in few day

of week not every day. There should be flexible working condition for

employee like employee should work 40 hours in a week as flexible to

their time especially for woman who are mother or pergament. There

should be permission by the management toward employee that

employee can share their job with their collies as per choice and

communicate with each other

3. Motivate professionals:

The job of the employee should be challenging one and their job

description should match with their profession. Google should support

their employee professionalism. Task of the employee should be

assigned according to their professional attitude. Culture to think out of

box can be implementing by professional employee.

4. Motivating contingent workers:

The management should give an opportunity to temporary employee that

they become the permanent employee of Google. There should be

training opportunity and benefits are given as same to permanent

employee. This motivates general public to become the part of Google

and work under the name of it.

5. Motivating low skilled , minimum wages:

The management of Google should give opportunity to low skilled

employee to become the part of Google friendly environment, flexible

time, benefits to low skilled employee help the Google to achieve its

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objectives. The wage rate of low skilled employee should be at this level

that they can meet their basic requirement of life.

6. Designing appropriate reward program:

Open book management: I recommend that management ofGoogle should open all its information to the employee. This can

be done by the financial statement. The employee needs to be

trained to understand income statement and balance sheet.

Information about the company should be discussed at all level of

employee.

Employee recognition plan: The management of Google shouldappreciate the work of employee. Employee of Google knows that

work they done are interested and take attention of employee

toward them.

Pay for performance: I recommend that management of Googleshould pay honestly on the basis of their performance there should

be standard set to measure the performance of individual accordingto work they done . Payment can be price rates, wage incentive,

profit sharing and lumsum bonuses.

Stock option program: The management of Google should giveshare option to their employee. This act of management think

employee as they are the part of organization such as equity holder

not only employee. Share option should be given to that employee

who works according to their job description that helps to achievethe objective of the organization.