Rank these products in order based on how

“innovative” you think they are?

Learning Outcomes

What – Explain why it is important for a product to be innovative in the marketplace?

Explain why the function of packaging is essential to a business?

How – By creating a new and innovative product for our a business?

Why – To understand why a company needs a product to stand out in the market.

Innovation is…..

Apple Top 10 Innovations…

Innovate

Blendtec - iPhone 3GThe original Iphone

Why do you think having an innovative product is

important to businesses?

Activity – The I??????

Working in a pair you must come up with an innovative new Apple product to follow in the long line of their successes. Your work should be presented as a detailed sketch/diagram with clear annotations of how it works and who the target market is.

You must also design its packaging. Think about what the main functions of packaging are i.e. branding, promotion etc. You have 30

minutes

Peer Assessment

• Carousel – Post it notes!

• Whose idea is the most innovative and why?

• Whose packaging was most effective?

Is Packaging important?

Can you come up with 3 reasons why this bottle label is so important to

Coca-Cola?

What are the aims of a business when packaging

any product? (You can think of any business here)

Reviewing Product…

USP Brand

Innovation

Product Range

Packaging

What are the connections between these Product

topics?