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Per fume your wor ld
RANKING
2
TOTAL
137,5 million € in 2017+3% vs 2016
WOMEN
67,6 million €+2,5% vs 2016
MEN
66,3 million €+3,4% vs 2016
Per fume your wor ld
UNISEX
3,6 million €-3,1% vs 2016
FINE
4
RANKING PERFUME BRAND GROUPYEAR OF LAUNCH
MARKET SHARE (%)
RANKING 2016
OLFACTIVE FAMILY
OLFACTIVE SUB-FAMILY
1 Good Girl CAROLINA HERRERA Puig 2016 5,9 9 Floriental Fruity
2 La Vie Est Belle LANCÔME L'Oréal 2012 5,4 2 Floriental Woody
3 Light Blue DOLCE & GABBANA Shiseido 2001 5,2 1 Floral Woody
4 J’Adore CHRISTIAN DIOR LVMH 1999 4,9 3 Floral Fruity
5 Acqua Di Gìoia GIORGIO ARMANI L'Oréal 2010 4,1 4 Floral Fruity
6 Amor Amor CACHAREL L'Oréal 2003 4,0 6 Floriental Fruity
7 212 VIP CAROLINA HERRERA Puig 2010 3,8 7 Floriental Fruity
8 Angel MUGLER Clarins 1992 3,7 5 Oriental Edible
9 Chance CHANEL Chanel 2002 3,1 8 Chypre Floral
10 Olympéa PACO RABANNE Puig 2015 2,8 9 Floriental Woody
11 DKNY Women DKNY Estée Lauder 1999 2,5 12 Floral Citrus
12 Noa CACHAREL L'Oréal 1998 2,4 13 Floral Musky
13 Armani Code GIORGIO ARMANI L'Oréal 2006 2,2 11 Floral Woody
14Coco
MademoiselleCHANEL Chanel 2001 2,1 15 Chypre Fruity
15 CH CAROLINA HERRERA Puig 2007 1,8 14 Floriental Woody
Per fume your wor ld
5
Per fume your wor ld
RANKING PERFUME BRAND GROUPYEAR OF LAUNCH
MARKET SHARE (%)
RANKING 2016
OLFACTIVE FAMILY
OLFACTIVE SUB-FAMILY
16 Alien MUGLER Clarins 2005 1,8 16 Floral Woody
17 Chanel N°5 CHANEL Chanel 1921 1,7 17 Floral Aldehydic
18 Sì GIORGIO ARMANI L’Oréal 2013 1,6 18 Chypre Fruity
19 Lady Million PACO RABANNE Puig 2010 1,6 19 Floral Woody
20 Pleasures ESTÉE LAUDER Estée Lauder 1995 1,2 22 Floral Green
21 Diamonds EMPORIO ARMANI L’Oréal 2007 1,2 20 Floriental Fruity
22 Flower KENZO LVMH 2000 1,2 21 Floral Musky
23 The One DOLCE & GABBANA Shiseido 2006 1,0 23 Floral Woody
24 Touch Of Pink LACOSTE Coty 2004 0,9 24 Floral Fruity
25 Valentina VALENTINO Puig 2011 0,9 25 Floriental Fruity
26 Incredible Me ESCADA Coty 2008 0,8 27 Floriental Fruity
27 Hugo Woman HUGO BOSS Coty 1997 0,8 26 Floral Fruity
28Ange Ou Démon
GIVENCHY LVMH 2006 0,8 28 Floral Woody
29 Hugo Deep Red HUGO BOSS Coty 2001 0,7 29 Floriental Fruity
30 Zen SHISEIDO Shiseido 2007 0,7 30 Floral Woody
6
Per fume your wor ld
45%
33%
5% 5% 4% 4% 2% 2%
OLFACTIVE SUB FAMILIES OF TOP 30 WOMEN FRAGRANCES
Floral46,6%
Floriental38,6%
Chypre9,6%
Oriental5,2%
OLFACTIVE FAMILIES OF TOP 30 WOMEN FRAGRANCES
7
Per fume your wor ld
TOP 30 GROUPS
L'Oréal29,5%
Puig23,7%
Chanel9,7%
LVMH9,7%
Shiseido9,7%
Clarins7,8%
Estée Lauder5,2%
Coty4,5%
2016
2016
8
Per fume your wor ld
Light BlueDOLCE & GABBANA
3,5 million euros (+1,4% vs 2016)
2016
Good GirlCAROLINA HERRERA
2016
Acqua Di GìoiaGIORGIO ARMANI
2,8 million euros (-6,7% vs 2016)
J’AdoreCHRISTIAN DIOR3,3 million euros (+3,1% vs 2016)
4
La Vie Est BelleLANCÔME
3,6 million euros (+14,1% vs 2016)
3
2016
TOP 5 WOMEN
N°2 N°3
N°4 N°5
4 million euros (+100% vs 2016)
N°1
9
Launched in 2016
Good GirlCAROLINA HERRERA
PearMandarin
JasmineTuberose
Orange Blossom
VanillaAlmondCaramel
FLORIENTAL FRUITY
Per fume your wor ld
N°1
10
Launched in 2012
La Vie Est BelleLANCÔME
OrangeBlackcurrant
Pear
Orris Jasmine
Orange Blossom
VanillaTonka BeanPatchouli
FLORIENTAL WOODY
Per fume your wor ld
N°2
11
Launched in 2001
Light BlueDOLCE&GABBANA
LemonApple
RoseJasmineBamboo
Amber Cedarwood
White Musks
FLORAL WOODY
Per fume your wor ld
N°3
12
Launched in 1999
J’AdoreCHRISTIAN DIOR
PearBergamotMandarin
RoseJasminePeach
VanillaWhite Musks
FLORAL FRUITY
Per fume your wor ld
N°4
13
Launched in 2010
Acqua Di GìoiaGIORGIO ARMANI
PearBlackcurrant
Orange
PeonyJasmine
Aqueous Notes
CaramelCedarwood
FLORAL FRUITY
Per fume your wor ld
N°5
FINE
15
Per fume your wor ld
RANKING PERFUME BRAND GROUPYEAR OF LAUNCH
MARKET SHARE (%)
RANKING 2016
OLFACTIVE FAMILY
OLFACTIVE SUB-FAMILY
1 Boss Bottled HUGO BOSS Coty 1998 7,1 1 Woody Fruity
2 1 Million PACO RABANNE Puig 2008 6,5 3 Woody Oriental
3 Acqua Di Giò GIORGIO ARMANI L'Oréal 1996 6,3 2 Citrus Marine
4 Le Mâle JEAN PAUL GAULTIER Puig 1995 3,8 5 Fougere Ambery
5Terre
D'HermèsHERMÈS Hermès 2006 3,8 11 Woody Spicy
6 Sauvage CHRISTIAN DIOR LVMH 2015 3,7 12 Fougere Aromatic
7 Invictus PACO RABANNE Puig 2013 3,7 4 Woody Marine
8 Bleu CHANEL Chanel 2010 3,6 6 Woody Aromatic
9 Hugo HUGO BOSS Coty 1995 3,5 7 Fougere Fruity
10 Light Blue DOLCE & GABBANA Shiseido 2007 3,1 10 Citrus Aqueous
11 212 VIP Men CAROLINA HERRERA Puig 2011 3,0 8 Oriental Woody
12 212 Men CAROLINA HERRERA Puig 1999 3,0 9 Fougere Woody
13 Armani Code GIORGIO ARMANI L'Oréal 2004 2,9 13 Woody Oriental
14 Cool Water DAVIDOFF Coty 1988 2,8 14 Fougere Woody
15 The One DOLCE & GABBANA Shiseido 2008 2,4 16 Woody Ambery
16
Per fume your wor ld
RANKING PERFUME BRAND GROUPYEAR OF LAUNCH
MARKET SHARE (%)
RANKING 2016
OLFACTIVE FAMILY
OLFACTIVE SUB-FAMILY
16 L'Eau D'Issey ISSEY MIYAKE Shiseido 1994 2,3 15 Citrus Aqueous
17 Fuel For Life DIESEL L'Oréal 2007 2,3 17 Fougere Aromatic
18Allure Homme
SportCHANEL Chanel 2004 2,3 18 Woody Citrus
19 Black XS PACO RABANNE Puig 2005 1,7 19 Woody Fruity
20 Hugo Element HUGO BOSS Coty 2009 1,6 20 Aromatic Aquatic
21Dior Homme
SportCHRISTIAN DIOR LVMH 2008 1,5 21 Citrus Woody
22 L'HommeYVES SAINT LAURENT
L'Oréal 2006 1,5 25 Fougere Aromatic
23 Gucci GUCCI Coty 2003 1,2 22 Woody Spicy
24 Hugo Energise HUGO BOSS Coty 2005 1,0 23 Woody Aromatic
25 Pour Monsieur CHANEL Chanel 1955 0,9 24 Citrus Aromatic
26 Legend MONTBLANC Inter Parfums 2011 0,8 26 Aromatic Fougere
27 Eternity Men CALVIN KLEIN Coty 1989 0,8 27 Fougere Fruity
28Lacoste Pour
HommeLACOSTE Coty 1984 0,7 28 Oriental Woody
29Bvlgari Man In
BlackBVLGARI LVMH 2014 0,7 29 Woody Spicy
30 Diamonds EMPORIO ARMANI L'Oréal 2008 0,7 30 Woody Ambery
17
Per fume your wor ld
21%21%
17% 16%
14%
7%
3%
1%
OLFACTIVE SUB FAMILIES OF TOP 30 MEN FRAGRANCES
Woody47,5%
Fougere27,0%
Citrus17,8%
Oriental4,7%Aromatic
3,0%
OLFACTIVE FAMILIES OF TOP 30 MEN FRAGRANCES
18
Per fume your wor ld
TOP 30 GROUPS
Puig27,4%
Coty23,6%
L'Oréal17,3%
Shiseido9,8%
Chanel8,6%
LVMH7,4%
Hermès4,8%
Inter Parfums1,0%
4,7 million euros (+1,5% vs 2016)
2016
19
Per fume your wor ld
Terre D’HermèsHERMÈS
2,5 million euros (+25% vs 2016)
Le MâleJEAN PAUL GAULTIER
2,5 million euros (-3,8% vs 2016)
2016
N°4 N°5
4,3 million euros (+7,5% vs 2016)
4,2 million euros (+2,4% vs 2016)
Boss BottledHUGO BOSS
1 MillionPACO RABANNE
Acqua Di GiòGIORGIO ARMANI
2016 2016 2016
TOP 5 MEN
N°1 N°3N°2
20
Launched in 1998
Boss BottledHUGO BOSS
AppleBergamot
CinnamonGeranium
VanillaVetiver
CedarwoodSandalwood
WOODY FRUITY
Per fume your wor ld
N°1
21
Launched in 2008
1 MillionPACO RABANNE
MandarinGrapefruit
Mint
CinnamonRose
VanillaAmber
Tonka BeanPatchouli
WOODY ORIENTAL
Per fume your wor ld
N°2
22
Launched in 1996
Acqua Di GiòGIORGIO ARMANI
LemonRosemaryBergamot
JasmineMarine Notes
Cistus
AmberPatchouli
Cedarwood
CITRUS MARINE
Per fume your wor ld
N°3
23
Launched in 1995
Le MâleJEAN PAUL GAULTIER
BergamotPeppermint
LavenderCinnamon
AmberVanilla
Tonka BeanCedarwood
FOUGERE AMBERY
Per fume your wor ld
N°4
24
Launched in 2006
Terre D’HermèsHERMÈS
OrangeGrapefruit
Pepper
GeraniumRosemary
PatchouliVetiver
Cedarwood
WOODY SPICY
Per fume your wor ld
N°5
Sozio6, Rue Barbès - CS8005092532 Levallois-Paris cedex - FrancePhone: +33 (0) 1 81 93 00 60Fax: + 33 (0) 1 81 93 00 98
CONTACT Pe rf ume your wor ld
