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Breakthrough to Excellence 1 May 7 & 8, 2014
3rd
Annual First Aid, Swimming & Water Safety
Training Partner Conference
Breakthrough to
Excellence
Breakthrough to Excellence 2 May 7 & 8, 2014
Conference at a Glance
Please note: Accommodations not included in conference packages. Price does not include HST.
Package Description
Register Before April 16th—Receive 15% off
Registration Deadline: May 1st, 2014
Early Bird
Registration
Standard
Registration
Option 1—Full Conference
Wednesday May 7 & Thursday May 8, 2014
Includes 2 full days of sessions, continental breakfast & lunch each day,
awards banquet, keynote speakers and exhibitors showcase.
$295 $339
Option 2—One Day Only with Banquet
Wednesday May 7 –or– Thursday May 8, 2014 w/ banquet
Includes 1 full day of sessions, continental breakfast & lunch, awards banquet
and keynote speaker.
$210 $230
Option 3—One Day Only without Banquet
Wednesday May 7 –or– Thursday May 8, 2014 w/o banquet
Includes 1 full day of sessions, continental breakfast & lunch, keynote speaker.
$135 $155
Option 4—Banquet Dinner Only
Wednesday May 7, 2014 @ 6:15 pm
Cash bar, banquet dinner and awards ceremony.
$75
Parking
Available for $6.00 per day. $6 $6
Welcome to the 3rd
annual Red Cross Training Partner Conference!
Make sure to REMEMBER...
Your business cards for networking
Formal attire for the banquet dinner
Business casual attire for the day-
time sessions
Make sure to CHECK US OUT at...
Our Red Cross store
The Internet Cafe
Photo booth for your social media pro-
files
Breakthrough to Excellence 3 May 7 & 8, 2014
Conference Schedule
Wednesday, May 7, 2014
8:00 am
9:00 am
10:15 am
10:30 am
12:00 pm
1:15 pm
2:45 pm
3:00 pm
Registration & Continental Breakfast
Welcome & Keynote Speaker
(Lorraine Behnan, Executive Presentation)
Break
W1 Working With Your Team
W2 Search Engine Optimization (SEO)
W3 See It From The Other Side
W4 Casualty Simulation 1.0
Lunch and ‘Ask the Expert’ Q&A Panel
W5 10 Things I Wish I Knew Before Exhibiting
W6 Evidence-Based Medical Training
W7 Adapted Aquatics
W8 Effective Instructor Evaluations
Prevention Educator Certification Course
Break
W9 Balancing Work and Personal Life
W10 Making an Advertisement is C.R.A.P.
W11 How Technology Can Enhance Business
W12 Futurology of Aquatics
Prevention Educator Certification Course
4:30 pm - END
Volunteer and Training Partner
Awards Banquet
Exclusive sale items at the Red Cross Store
Access to on-the-spot training at the Red
Cross Cafe
Latest trends and products at the Exhibi-
tors Showcase
Conference swag, prizes and more!
6:15 pm
7:00 pm
10:15 pm
Registration & Cash Bar
Dinner & Awards Presentation
Closing Remarks
Thursday, May 8, 2014
8:00 am
9:00 am
10:15 am
10:30 am
12:00 pm
1:15 pm
2:45 pm
3:00 pm
Registration & Continental Breakfast
Welcome & Keynote Speaker
(Gary Anaka, Brain Coach)
Break
T1 Programming Options with Disabilities
T2 The Teenage Brain
T3 Tips and Tricks from the Privacy Officer
T4 Convert Visitors to Clients
Exhibitor Showcase
T5 Your Brain on the Job
T6 Social Media: Walk Before You Run
T7 Staff Recognition and Reward Program
T8 Casualty Simulation 2.0
Prevention Educator Certification Course
Break
T9 Make Social Media Work for You
T10 Unleashing the First Responder Within
T11 Demystifying Regulation 1101
T12 Making Waves in China
Prevention Educator Certification Course
4:30 pm - END
Breakthrough to Excellence 4 May 7 & 8, 2014
Keynote Speakers
Wednesday, May 7th
Lorraine Behnan, Ignite Your Evolution (Excelling
Through Change)
It is no longer enough to merely survive change; it is
necessary to grow and evolve. Despite the rapidity and
discontinuity of rapid transitions you can take control of
achieving professional excellence by practicing personal
mastery: adjust attitudes and behaviors, exceed limits,
choose wisely, act on opportunities, and keep current on business practices.
Thursday, May 8th
Gary Anaka, Brain Wellness: The Secrets for
Longevity
Are you experiencing brain fatigue? Memory going? Not as
sharp as you used to be? Worried? Are you living and
working in a multi-tasking environment? If so, you may be
experiencing accelerated brain aging. Your precious brain
may be burning out early. How can you connect to the future
if you don’t have a brain to do it with? The exciting new field of Applied Educational
Neuroscience has meaningful answers for everyone regardless of age. Find out
what a healthy brain needs and what brain killers to avoid. Gain the secrets of brain
longevity to give you workable strategies for lifelong brain wellness. Discover how
to make brain plasticity work for you every day. Find out how to use it before you
lose it!
Breakthrough to Excellence 5 May 7 & 8, 2014
Awards Banquet
Dinner and Awards Ceremony
Start the evening off at our cash bar and reception for Training Partners, leadership volunteers, Instructors/Trainers and Red Cross staff. Meet, mingle and relax before proceeding to the banquet room for a delicious meal. Be inspired by our keynote speaker. Wrap up the evening in celebration as we recognize the outstanding efforts of our Training Partners and volunteers.
Join us in the celebration as we recognize our volunteers, Training Partners and
strategic partners.
In addition to our delicious dinner and awards presentation, we are pleased to have Gabriel Israel from Parachute talk about preventing injuries and saving
lives.
What is Parachute?
Their aim is an injury-free Canada. Parachute wants to bring attention to the issue of preventable injury and to help Canadians reduce their risks of injury and enjoy long lives lived to the fullest. Parachute is a national, charitable organization, formed in July 2012, which unites the former organizations of Safe Communities Canada, Safe Kids Canada, SMARTRISK and ThinkFirst Canada into one strong leader in injury prevention. This
passionate, unified voice leverages 80 years of combined injury-prevention experience and we cannot be underestimated in our resolve and capacity to
effect change.
Breakthrough to Excellence 6 May 7 & 8, 2014
W1 Working With Your Team—Ethan J. Mings, The Desk Consulting Group Inc.
Running a meeting is one thing, getting a team focused and working on key tasks is another. What are the chronic, repeated problems you experience working with staff? Where do you find the team bogs down during meetings? Bring your questions and challenges for a round table conversation facilitated by Jerry
Mings. In this session you will learn tips on how to set the room, get to the bottom of long-standing chronic problems and enable your team to complete complex
or difficult tasks.
Conference Sessions
W3 See It From The Other Side—Tracey Braun, Canadian Red Cross
Have you ever wondered what your skills look like from the participant’s
perspective? As Instructors we sometimes have to modify how we demonstrate the
skill so participants can see all the steps. Are we doing it effectively? With the
use of video we will work towards making the Demonstrate portion of the 4D’s
clear from the other side of the classroom.
W4 Casualty Simulation 1.0—Michel Pennington, On Scene FX
Get ready for realistic wound simulations! Why go through all the trouble of makeup anyway, you say? Well, it engages learning, it prepares participants psychologically for an actual first aid situation, it is an exclamation point in your course, and it is
plain old fun. You will be remembered! And isn’t this what we want for our business? First day focuses on abrasions, contusions, lacerations, bleeding,
burns and more—including how to put a makeup kit together. Limited spaces.
W2 Search Engine Optimization (SEO): Gaining Visibility on
Search Engines— TBA, Krames StayWell
It has become a common practice nowadays to search for details about potential business partners or suppliers online. If you have a website, is it easy for potential clients to find you in search engines? If you plan to build a website, do you have a
strategy to ensure visibility? Attend this informative session to learn about how to attract more visitors to your website by building the right processes for boosting
your online presence.
Wednesday, May 7th 10:30 am—12:00 pm
Breakthrough to Excellence 7 May 7 & 8, 2014
W7 Adapted Aquatics—Christina Neumann, Holland Bloorview Kids Rehabilitation Hospital
Introducing Red Cross Swim—Learn-to-swim for swimmers with disabilities. The
program has been created continuing with the concept of progressions used in the
Red Cross Swim Preschool and Swim Kids programs. Training Partners have
identified a need for a flexible program for swimmers with disabilities which meets
their need for integration or individual support. We will introduce you to the program
resources available for the Training Partnerss, Instructors and Trainers, parents
and swimmers. We will explore delivery of the program, staff training and
marketing opportunities.
W8 Effective Instructor Evaluations—Dominique MacDonald
Participants will learn: defining steps before, during, and after courses; providing feedback along the way; encouraging skill development; opportunities for
coaching; reducing administrative time; increasing instruction quality.
W5 10 Things I Wish I Knew Before I Started Exhibiting—Michael Seligman, Skyline
As an exhibitor, you are faced with hundreds of tasks to make your trade show marketing program effective. But which areas do you need to focus on to ensure
success? Attend this live, local seminar and gain valuable insights about: trade show marketing expectations; exhibit design; budget busters; booth staffing;
lead management; and more.
W6 A New Approach: Evidence-Based Medical Training—Don
Marentette, Canadian Red Cross
With limited resources and tightening budgets, organizations are under more pressure each year to provide the most effective training for less. Learn what evidence-based medical training (EBMT) is, understand the benefits of EBMT and how the Canadian Red Cross has integrated it into our First Aid Programs. Learn
how scientific research is shaping our courses and what role Red Cross plays in North America and internationally. Find out what is trending for the 2015
revisions and what role you can play to improve the quality of our courses.
Conference Sessions
Wednesday, May 7th 1:15 pm—2:45 pm
Breakthrough to Excellence 8 May 7 & 8, 2014
W9 The Juggling Act: Balancing Work and Personal Life—TBA, Life
Works
Identify personal strengths in balancing work/family life, and indicate areas that
could benefit from improvement; Clarify the meaning of “balance” as it relates to
three areas of life; identify 10 tools for work/personal life satisfaction and learn
tips for applying them to your situation.
W11 How Technology Can Enhance Your Business—Joanna Muise, Canadian Red Cross
Discover first-hand what new opportunities are available to your Training Partner business. Learn the advantages and understand e-customer wants and needs. Learn new strategies to transition staff and techniques to sell e-learning.
Learn how to set up your own campus account, the advantages of economies of scale, and the power of the Canadian Red Cross brand. Learn what the future
holds in blended learning and how this will change your classroom learning.
W10 Making an Advertisement is C.R.A.P.—Raquel de Waard
As business owners we can’t afford for our poster to go unseen, our business cards to be tossed or our advertisement not read. It can cost a lot of money to produce marketing pieces and even more to hire a professional to make them. In this session we will discuss four principals that will change the way you produce
and create your next advertisement. In a high energy learning environment you will walk away viewing the world with a new set of criteria. Making an Advertise-
ment is Contrast, Repetition, Alignment and Proximity (AKA: CRAP).
Conference Sessions
Wednesday, May 7th 3:00 pm—4:30 pm
W12 Futurology of Aquatics—Kevin Paes, Canadian Red Cross
What are the emerging trends in aquatics? This session will highlight the importance of monitoring these trends and the impact they can have on aquatic facilities. Discussion will focus on programs and strategies that address issues related to childhood obesity, the aging population, Aboriginal engagement and
improving the overall customer experience. Learn what is new in aquatics recreation in Canada and how to use these ideas and trends to meet the needs
in your community.
Breakthrough to Excellence 9 May 7 & 8, 2014
T1 Programming Options for People with Disabilities—Carolyn Hoekstra, Christian Horizons
First aid education is an important life skill for everyone. Do you or your Instructors sometimes struggle to meet the learning needs of all participants? Learn how to identify barriers within your classroom and how to overcome barriers to learning.
Apply principles that will help make your teaching more inclusive and contribute towards a positive environment for all participants in a manner that addresses a
variety of unique learning needs.
T3 Tips and Tricks from the CRCS Privacy Officer—Erica See, Canadian Red Cross
What practices should you have to ensure the personal information of your Training Partner clients is protected? Are there special circumstances when you need to be
particularly careful with personal information? Learn from our own in-house expert on best practice tips and tricks for gathering, keeping, and getting rid of
personal information.
T4 Convert Visitors to Clients: Maximize the Power of Your
Website—Richard Smith, Maximum Consulting
Grow your business! Train more people! Save more lives! Join Richard Smith as he openly shares what you need to know in order to give your website visitors exactly
what they are looking for. Richard will share proven techniques that will compel visitors to register in your training sessions. These techniques are easy. They
work. Anyone can do it!
T2 The Teenage Brain—Gary Anaka, Brain Coach
How can you best support and meet the needs of growing, changing adolescents? Discover why the adolescent brain is in turmoil, how the teen brain learns and works best, plus how to engage and communicate with them in relevant and
practical ways. Learn leading-edge skills to support their plasticity that will help them become healthy, happy, lifelong learning adults. If you want to help
teenagers in today’s world, then you need to start with their brain.
Conference Sessions
Thursday, May 8th 10:30 am—12:00 pm
Breakthrough to Excellence 10 May 7 & 8, 2014
T5 Your Brain on the Job—Gary Anaka, Brain Coach
Are you living and working in a multi-tasking environment? Is your brain under a constant state of heightened stress? Everything you do requires your brain. In a world of increasing knowledge and technology, you are going to have to use your brain more than ever. Can you expand your thinking capacities and maintain your critical memories? Definitely, YES! Discover what efficient healthy brains need to
make your job and life easier. Plus, 15 powerful, working strategies to boost your brain power on the job. No brain, no gain! This presentation is filled with hope and
optimism for your future.
T7 Staff Recognition and Reward Program—Dominique MacDonald
Peer-to-peer recognition; fitness tracking; semester-based challenges; management-to-peer recognition and rewards; creation, implementation,
evaluation and follow-up.
T8 Casualty Simulation 2.0—Michel Pennington, On Scene FX
On day 2, we will focus on more advanced makeup. These will include (time permitting) glass impalement, bullet wounds, broken nose, ripped flesh (blood vessels), avulsions, advanced bleeding effects and amputations. Both days are highly suggested. During both courses topics include time management in doing
makeup during a first aid class, makeup kit tool “must haves”, choosing makeup, adhesives and removers, buying the right blood, application techniques, gelatin
in makeup, prosthetics, cleaning up and more. Limited spaces available.
T6 Social Media: Walk Before You Run—Judith Samuels, Company
Social media isn’t new. We’ve been talking about it for years now… and, unlike the
world of our parents, whatever happened 3 months ago is so passé! But that
doesn’t mean everyone knows all the social platforms; how could you? There are
over 300 actively used platforms worldwide! So, where do you start? What do you
need to know? What matters to you? Join this session to get started - or progress -
in your social media journey. You’ll learn the benefits and get coached on getting
your profiles revved up for your next steps. Discover more about Facebook,
Twitter and LinkedIn… and maybe a little hint about Foursquare too!
Conference Sessions
Thursday, May 8th 1:15 pm—2:45 pm
Breakthrough to Excellence 11 May 7 & 8, 2014
T9 Make Social Media Work for You—Judith Samuels
So you’ve been tweeting since 2008 and making friends worldwide. You’ve
reconnected with all your classmates on Facebook, and you’re building quite the
network on LinkedIn. But how are you leveraging these networks to get the most
out of them for your pool and aquatic programs? How can you leverage that
community to gain awareness, reach and connect with new customers? Join this
session to preview some additional tools that can help you track your social media
efforts; explore a few examples of successful community-building initiatives; and
prepare your very own content calendar for one month.
T11 Demystifying Regulation 1101—Joan Benjamin, Workplace Safety and Insurance Board (WSIB)
Learn first-hand from the Workerplace Safety and Insurance Board the basics of Regulation 1101 - First Aid and how it may apply to your business and your
clients.
T10 Unleashing the First Responder Within: Today is the Day You
Save Yourself!—Raquel de Waard
You don’t mind working that extra hour, taking on another new client, skipping a meal for a meeting, missing the gym, missing your child’s soccer game, etc. Do you? Your body and mind are screaming for you to call 911. This session will focus
on using your first aid skills to save your own life. Feel more energized, smile more often, sleep better at night – Save Yourself, it is time to Unleash the First
Responder Within!
Conference Sessions
Thursday, May 8th 3:00 pm—4:30 pm
T12 Making Waves in China—Kevin Paes, Canadian Red Cross
The need for a water safety program in China is overwhelming. Drowning is the leading cause of injury death for children in China. Over the past 3 years Red Cross delegates have travelled to China to assist in launching a water safety program. The goal: to train new local Water Safety Instructors and help reduce
drowning deaths in China. Kevin will talk about the project, what we learned, and what Canadian facilities can do to better accommodate patrons. We hope that
through our learning you can take away something to use in your community.
Breakthrough to Excellence 12 May 7 & 8, 2014
Prevention Educator Certification Workshop—Brian Smockum, Canadian Red Cross
Bullying and harassment can have a lifelong impact on those who experience it. Designed for adults who work with children and youth, this interactive training will explore what children/youth need to learn, and what adults need to learn and to do for bullying prevention. Current trends in bullying prevention and practical applications will be explored using the latest research. Teaching activities for use with children/youth will be shared as well intervention techniques, and responding to disclosures of bullying will be examined. Prevention strategies and approaches will be developed using case studies. Participants will engage in small/large group discussion, role-play, practice sessions, and leave empowered with confidence and a complete ‘toolkit’ consisting of teaching manual, activities, handouts and video resources. Successful participants are certified to deliver bullying and harassment
prevention presentations (Red Cross Beyond the Hurt) to youth and adult audiences related to their school or organization. 3 hour online prerequisite.
Exclusive Offer: The cost to receive a Prevention Educator (PE) certification is
usually $255. Enjoy the Training Partner conference and receive your PE certification
through our full conference price. All four sessions must be taken to complete workshop.
Certification Session
Wednesday, May 7th 1:15—4:30 pm & Thursday, May 8th 1:15—4:30 pm
“Beyond the Hurt” Prevention Educator Certification Workshop
You can’t put a band aid on the hurt caused by bullying.
Breakthrough to Excellence 13 May 7 & 8, 2014
Get It Today! www.redcross.ca/apps
Free to download
Easy to use
Essential to have
Stay up to date with all of the Red Cross’ activities.
Follow, like and share:
@FirstAid_ON
#redcrosspartners
Canadian Red Cross
First Aid App
Red Cross Talks
www.redcross.ca/blog
Breakthrough to Excellence 14 May 7 & 8, 2014
Special thanks to our sponsors and exhibitors
Breakthrough to Excellence 15 May 7 & 8, 2014
Red Cross First Aid, Swimming & Water Safety
Training Partner Conference
Four Points by Sheraton—Toronto Airport
6257 Airport (Dixon) Road
Mississauga, ON L4V 1E4
Book before April 16th, 2014
to receive special group rates on accommodations!
www.regonline.ca/2014CRCTPConference
Register today!
Early Bird Register before April 16th—Save 15%
Conference Registration Closes May 1st
Breakthrough to Excellence 16 May 7 & 8, 2014
Comments from last year’s participants:
“As a new Training Partner, it was an excellent way to meet with other Training
Partners and learn so much more! I will definitely be back next year.”
“I got something valuable from every session and I will definitely return.”
“Informative, inspiring, beneficial to business leaders.”
